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Media Information

Response Advertising Leaflet Distribution Websites Marketing Design & Print

2013/14

Your Local Advertising Partner


Your local advertising partner FACTS 132,000 Circulation 10 Bi-monthly Editions A5 size Minimum of 25% editorial 4 Advert sizes Paid for Listings Local Business Editorials Advertisers Index Leaflet Inserts Welcome Free Advert Design Open Mon-Fri 8am-8pm

Discover is a free, door to door local community magazine and directory delivered bi-monthly to 132,000 letterboxes in the Solent region. Discover’s formula: it’s circulation, format, design and content is orchestrated to generate the best response for our advertisers. Residents welcome it’s regular arrival, read and keep it for sourcing local businesses and community updates. Discover is the fastest growing local magazine in this area. The high proportion of regular advertisers is testament to the effectiveness of Discover’s formula.


Let’s be honest. Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.

We don’t just sell space. We listen, support and deliver.

“Thank you for helping me start my business.” Mo Mariner “Well managed and efficient.” Andy Gair Couldn’t have been more helpful.” Kay Murrant “Lovely people to work with.” Roy Hampson


132,000

A5

Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.

Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.

Results 300 +

8am8pm

Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website. Well established and successful means we must be getting it right!

Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.

Extras www

A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.


Live Local. Think Local. Buy Local Discover has reader appeal. It’s trusted and enjoyed. They like the size and the quality. Despite having the largest circulation in the area, every edition is tailored with local content and advertisers. It’s too good to throw away. If you look through any edition of Discover you’ll see that it’s easy on the eye, quick to find what you are looking for and the perfect showcase for any business whatever budget you have. All our advertisers are given the time, effort and our expertise to ensure as best a response as possible. If we think we could improve your advert we’ll tell you. We’ll recommend the appropriate size (biggest isn’t always best!) and give you advice on style, headlines, images, text and even source localised phone numbers

A5 size 10 Localised editions Fewer adverts per page Fewer advert sizes 25% editorial minimum Advertisers Index Serialised features

Reader hooks; puzzles, quizzes etc What’s on Local groups, clubs & societies Competitions Categorised Sections


Sample

5 Advert Sizes A5 full page 134mm x 192mm Full bleed: 140 x 199mm Half page Landscape:134mm x 94mm Portrait: 65mm x 192mm Quarter page 65mm x 94mm 8th page 65mm x 45mm

Features That Keep Discover Readers Loyal & Regular

What’s On, Upfront & Personal, Community “snippets”, Hampshire Walks, Reviews, Short Story, Puzzle Page / Kids Korner, Recipe, Puzzles & Quiz, Useful Numbers & Local Groups Directory

A5 page

Tel: 023 8026 What’s Your6388

Category?

Property Services Outdoor Living/ Gardening Moving Home Independent Retailers Hair & Beauty Health & Wellbeing Education Motoring Professional Advice Business Services Event Planning Pet Services Sport & Leisure Eating & Drinking Entertainment


e

Largest Circulation in this region. WINCHESTER

Yet most flexible. WINCHESTER

SO21, SO22 inc Olivers Battery Kings Worthy

ROMSEY

LOCKS HEATH

SO31 Inc Park Gate Swanwick & Burridge Sarisbury Green Warsash CHANDLERS FORD Whiteley SO53 inc Otterbourne Hursley SOUTHAMPTON Boyatt Wood WEST SO40 Inc Totton ROMSEY Ashurst SO51 inc SO40 villages

CHANDLERS FORD

North Baddesley

ITCHEN VALLEY

ITCHEN VALLEY

SOUTHAMPTON MEON VALLEY SOUTHAMPTON EAST SOUTHAMPTON WEST

SO30 Inc Hedge End Botley Horton Heath Fair Oak Colden Common

SOUTHAMPTON

LOCKS HEATH FAREHAM

SO15, SO16, SO17 Chilworth Bassett Rownhams & Nursling Upper Shirley Highfield Lordswood Regents Park

SOUTHAMPTON EAST SO18 Inc Bitterne Park Bitterne Midanbury West End MEON VALLEY SO32 1, SO32 2, PO17 5 Bishops Waltham Wickham FAREHAM PO17, PO16 Titchfield Stubbington


You Choose Your Circulation, Not Us Choice. Flexibility. Focus There are 10 localised editions to choose from. Pick what suits your business, your budget and your location. Go Bespoke or one of Discover’s four discounted packages

Bespoke

Max


Max

Central

10 Editions: East, Central and West Packages

East

5 Editions: Meon Valley, Locks Heath, Fareham, Itchen Valley and Southampton East

5 Editions: Chandlers Ford, Itchen Valley Southampton West, Southampton & Southampton East

West

5 Editions: Romsey, Winchester, Chandlers Ford, Southampton West and Southampton

Central

West or East


Who Gets Discover and When Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops.

WINCHESTER CHANDLERS FORD ITCHEN VALLEY SOUTHAMPTON LOCKS HEATH

EVEN MONTHS

ODD MONTHS

Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates per month and minimum booking is two months.

ROMSEY SOUTHAMPTON WEST SOUTHAMPTON EAST MEON VALLEY FAREHAM

Copy deadlines, print schedule and distribution dates are available online www.discoveradvertising.co.uk


Readers get a new magazine every other month

ROYAL MAIL Discover is delivered by Royal Mail in rural areas or where it is traditionally awkward to deliver thoroughly. It’s a very reliable method of delivery so we don’t carry out secondary checks.

MONITORING OUR DISCOVER DISTRIBUTORS   

Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks. Competitions - residents supply their postcode to enter - another delivery check method Mystery Houses - Many routes have mystery houses where residents support Discover by reporting receipt of their copy. Door to Door Checks carried out by Distribution Supervisors on random routes not covered by the above methods.

ABC1 profile 3+ bedrooms garden & driveway


Leaflet Distribution Regular leaflet delivery is very effective although not cost effect for every type of business. Please feel free to ask for advice and how to get the most from leaflet distribution. Each leaflet is inserted individually and delivered within Discover. This has proved to be better than separately albeit at the same time. We provide a very competitively priced leaflet design and print service so please ask for a quotation. A table of available slots per edition is available online. Every edition except Meon Valley can take up to 4 leaflets per month.

Max 4 Inserts Per Delivery

EDITION

QTY From (pm)

ROMSEY

8,000

SOUTHAMPTON WEST

8,000

SOUTHAMPTON EAST

6,300

FAREHAM

7,250

WINCHESTER

4,500

CHANDLERS FORD

7,000

ITCHEN VALLEY

5,000

SOUTHAMPTON

7,500

LOCKS HEATH

7,250


Menu of Extras Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to a host of extra services designed to help with your marketing, small business management and implementing technology for improved efficiency.

EXTRAS MENU

Free to Regulars

Initial Advert Design

Marketing Advice

Editorial Opportunities

Discounted for Discover

Front Cover Sponsorship

Website & Google Svs

NEW Radio Advertising

Leaflet Design, Print & Delivery

Graphic Design Services

Computer Support

Vehicle / Shop Signage

Business Toolkit Advice

Business Toolkit Implementation

Telephone Answering Svs

Email Marketing Slots


Rates & Package Prices REGULAR RATES £ per month+ vat

Circ

1/8

1/4

1/2

A5 PAGE

Bespoke: 1 Edition Winchester or Meon Valley

9,000

£19

£32

£59

£115

±14,000

£28

£49

£86

£165

Bespoke: 1 Edition All Other Editions Bespoke: 2-9 Editions

Please use the Cost Calculator online or call for a quote

Go West / East / Central Package - 5 editions

66,000

£99

£175

£299

£585

Go Max (East, West & Central) Package - 10 editions

132,000

£185

£295

£495

£850

Frequency is key to effective advertising so we strongly recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover. www.discoveradvertising.co.uk

Want a Bespoke Price? Visit our Online Quote Calculator


Ready to be Discovered?

“

I was very impressed with the amount of information I got on the website including an instant price with a breakdown. I have dealt with many magazines over the years and I have to say that Mel and Tania at Discover are a refreshing pair of professionals. Charlotte, Just Shutters

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Check out our website dedicated for our readers

www.discovercommuinity.co.uk

Discover Magazines Ltd 57 Wood End Way Chandlers Ford SO53 4LN 023 8026 6388

8am-8pm 023 8026 6388


Discover media information 2014 A5