Discover Magazines Media Pack 2012

a fresh approach to magazine advertising

To Advertise 023 8026 6388

Our fresh approach to magazine advertising

“a fountain

ideas!”

As a Discover customer you will enjoy cost effective advertising AND benefit from a host of services and support designed to save you time, money and make the most of today’s technology to increase your overall efficiency.

Tania Houston Techno Guru Tania has published Discover Chandlers Ford since 2005. As well as helping people set up their own magazines nationwide she runs TIPSS which is an online content subscription service for over 300 other magazine owners in the UK. With her background in programming and IT services, Tania is especially good at exploiting the latest technology and applying it to a small business. She has the patience and skills that many of us wish we had to use the internet and all the software and apps on offer. She’s happy to share these nuggets with Discover Magazine Regular Rate customers.

Discover Magazines is run using all these services so it’s practical, tried n’ tested solutions that she offers.

free r

“ to tap into”

Melanie Tinson

n of

Creative Marketing

Melanie launched The Southampton Directory magazine in 2007 and together Tania and she bought Discover Meon Valley in 2011. Discover Magazines is the bringing together of all their magazines, recently adding the Hedge End and Romsey titles to the portfolio.

”

Melanie is the more creative arm of the partnership having spent 20 years in marketing communications management within SME and corporations. Over the years, she devised many advertising campaigns, co-ordinated direct mail programmes, exhibitions, sales conferences and managed press relations.

resource

“

Having also been a marketing consultant she particularly enjoys brainstorming with start up businesses so if you’d like some marketing advice or don’t know where to get a service or simply want to run an idea by her, please feel free to make contact. Once an advertiser, if you need any of the marketing support services Melanie will be your contact while Tania focuses on web work and online business tools.

refreshing approach”

Media Pack & Advertising Rates 2012 0 0 0 , 98

A portfolio of free A5 community magazines delivered door to door to 98,000 homes and businesses in the central south Hampshire area

www.discovermagazines.co.uk

Why Choose a Discover Magazine?

The success of our publications is a combination of many factors. The handy A5 size, for example, is more likely to be kept (and for longer) than an A4 magazine or newspaper.

Also, our content is informative for locals, plus it’s interesting and entertaining.

While we cover a large area, (98,000 letterboxes) every magazine is local to our readers. And a Discover Magazine is ultimately designed to generate sales enquiries for our advertisers. By using professional designers, high quality paper and printing services adverts always look their best.

Thank you for considering Discover Magazines and we welcome the opportunity to help grow your business.

Melanie Tinson

Tania Houston

Advertising 023 8026 6388

Editorial 023 8027 6361

Discover Southampton (formerly known as The Southampton Directory) has three editions; Totton in the west, Central and Bitterne in the east.

43,000

Each edition is bi-monthly and reaches between 12,000 - 15,000 homes and businesses. Choose to advertise in one, two or all three editions on short, medium or the Regulars rates.

FACTS & FIGURES 43,000 over 2 months

by Royal Mail & Foot Delivery Each issue frequency: bi-monthly Refer to 2012 Schedule for dates

Where Does it Go? Central: 15,000 selected properties Totton: SO40 : 15,500 Bitterne: SO18: 12,400

Totton 15,500

Central 15,000

Bitterne 12,400

REGULARS RATE (6 ISSUES) SAVE UP TO 25% Price quoted PER MONTH. Booking will be invoice monthly and paid monthly.

Choose up to 3 1/16 1/8 1/4 1/2 areas ONE area £15 £22 £39 £69

A5 PAGE £132

TWO areas

£29

£43

£74

£131

£251

THREE areas

£38

£57

£98

£175

£295

MEDIUM TERM RATE (4 ISSUES) SAVE 15% Booking is invoiced in full but can be paid monthly. £ PER MONTH Choose up to 3 1/16 1/8 1/4 1/2 A5 PAGE areas ONE area £19 £32 £55 £95 £175 TWO areas

£37

£60

£105

£180

£295

THREE areas

£49

£80

£139

£275

£395

SHORT TERM RATE (2 ISSUES) Booking is invoiced in full and paid prior to copy deadline. £PER MONTH (per issue in brackets)

Choose up to 3 areas

1/16

1/8

1/4

1/2

A5 PAGE

ONE area

N/A

£26 (£52)

£46 (£92)

£78 (£156)

£150 (£300)

TWO areas

N/A

£50 (£100)

£87 (£174)

£149 (£298)

£285 (£570)

THREE areas

N/A

£70 (£140)

£123(£246)

£211 (£422)

£405 (£810)

Discover Chandlers Ford (formerly known as The Chandlers Ford Directory) was the first of our magazines to be published, having been delivered every month since 2004.

12,600

The area has excellent schools and because of this homes are relatively expensive. This, in turn, means it is an affluent area with a high level of spending.

FACTS & FIGURES 12,600 Homes & Businesses over 2 months Foot Delivery Split Distribution

Where Does it Go? All SO53 postcodes Chandlers Ford plus Hursley Otterbourne

Advertising Rates £ per month/per issue Issues Booked

1/16

1/8

1/4

1/2

A5 PAGE

2

n/a

£36

£63

£108

£207

4

n/a

£33

£58

£94

£188

Regulars/6

£19

£28

£49

£86

£165

Leaflet Distribution Available from £35 / 1000 leaflets

15,000

Discover Hedge End has been published for three years but was part of The Southampton Directory and is now a publication dedicated solely to this busy community.

Discover Hedge End includes the residential area of Hedge End with its retail parks, the pretty village of Botley, Horton Heath and West End which borders Discover Southampton’s Bitterne magazine.

FACTS & FIGURES 15,000 Homes & Businesses over 2 months Foot Delivery Split Distribution Where Does it Go? Postcodes SO30 Hedge End Botley West End Plus Horton Heath

Advertising Rates £ per month/per issue Issues Booked

1/16

1/8

1/4

1/2

A5 PAGE

2

n/a

£36

£63

£108

£207

4

n/a

£33

£58

£94

£188

Regulars/6

£19

£28

£49

£86

£165

Leaflet Distribution Available from £35 / 1000 leaflets

13,300 Meon Valley is an affluent area comprising two market towns and many country villages with a mix of modern developments, older houses, rural property, commercial units and farms.

The distribution area is divided into two areas each with its own bi-monthly magazine delivered by Royal Mail to a total of 13,300 homes & businesses.

FACTS & FIGURES 13,300 Homes & Businesses Delivered by Royal Mail Monthly Split Distribution

Where Does it Go? SO32 1 & 3, GU32 1 Bishops Waltham East & West Meon Droxford Upham & Durley SO32 2 PO17 Wickham Swanmore Waltham Chase Boarhunt & Knowle Curdridge

Advertising Rates £ per month/per issue Issues Booked

1/16

1/8

1/4

1/2

A5 PAGE

2

n/a

£36

£63

£108

£207

4

n/a

£33

£58

£94

£188

Regulars/6

£19

£28

£49

£86

£165

Leaflet Distribution Sorry, not available

14,500 Discover Romsey is the newest publication in the Discover Magazines portfolio added by acquisition of The Romsey Directory. The market town of Romsey is the focus of this largely rural area within the large postal code of SO51.

Discover Romsey borders Discover Chandlers Ford to the east and Discover Southampton to the south. Every property, home and business, even the most rural will receive a copy within the delivery area.

FACTS & FIGURES 14,500 Homes & Businesses Royal Mail (except North Baddesley) Split Distribution

Where Does it Go? Postcodes SO51 Romsey Plus all villages including Braishfield Ampfield (part) Sherfield English West Wellow Ower plus North Baddesley (part)

Advertising Rates £ per month/per issue Issues Booked

1/16

1/8

1/4

1/2

A5 PAGE

2

n/a

£36

£63

£108

£207

4

n/a

£33

£58

£94

£188

Regulars/6

£19

£28

£49

£86

£165

Leaflet Distribution Sorry, not available

What’s the Deal with the Regulars Rate?

Best Buy

Running an advert, in any publication you choose, on a repeat basis is the most cost efficient method and the only real way to test its effectiveness. We encourage advertisers to book at least six issues and so offer the following:   

At least 20% discount off the Short Term Rate.

Free artwork design and future amendments.

Free editorial opportunities and upgrades

T&C  







Inclusion in least six consecutive issues.

Your advert will be automatically renewed and included in each edition after your initial placement unless you contact us to cancel (min 30 days before next issue copy deadline). You can, of course, cancel after six issues.

Easy payment terms; monthly standing order or recurring debit card payment.

First issue is to be paid at the time of booking or by copy deadline.

Early cancellations will be invoiced at the appropriate rate.

Please ask for a full copy of Terms & Conditions or visit the website www.discovermagazines.co.uk

Premium Positions £ per month 2 ISSUES

4 ISSUES

REGULAR

Page 3

£275

£249

£220

Page 5, 7 or 9

£250

£229

£200

Back cover

£320

£305

£290

Centre Right

£250

£225

n/a

Centre L & R

£450

£395

n/a

Premium Positions £ per month 2 ISSUES

4 ISSUES

REGULAR

Page 3

£195

£185

£175

Page 5, 7 or 9

£175

£159

£145

Pages 11-17

+10%

+10%

+10%

Back cover

£275

£248

£220

Centre Right Centre L & R

£175 £315

£153 £299

n/a n/a

DISCOVER MAGAZINES 2012 SCDHEDULE

Area

Deadline

Delivery

Cover

Area

Deadline

Delivery

May

CF Area 1

13 April

27 April

May

Northwest

13 April

7 May

June

CF Area 2

11 May

31 May

June

Southeast

11 May

4 June

July*

CF Area 1

8 June

29 June

July

Northwest

8 June

2 July

Aug

CF Area 2

6 July

20 July

Aug*

Southeast

6 July

30 July

Sept

CF Area 1

10 July

3 Sept

Sept

Northwest

10 July

3 Sept

Oct

CF Area 2

7 Sept

28 Sept

Oct

Southeast

7 Sept

1 Oct

Nov

CF Area 1

5 Oct

26 Oct

Nov

Northwest

5 Oct

29 Oct

Dec

CF Area 2

2 Nov

30 Nov

Dec

Southeast

2 Nov

26 Nov

Cover

Cover

Area

Deadline

Delivery

28 May

June*

East

8 May

25 May

5 June

25 June

July

West

8 May

22 June

South

3 July

23 July

Aug*

East

3 July

2 Aug

Sept

North

3 July

3 Sept

Sept

West

3 July

7 Sept

Oct

South

11 Sept

1 Oct

Oct*

East

11 Sept

4 Oct

Nov

North

9 Oct

29 Oct

Nov

West

11 Sept

1 Nov

Dec

South

6 Nov

26 Nov

Dec*

East

6 Nov

29 Nov

Cover

Area

Deadline

Delivery

May

North

10 April

30 April

June

South

8 May

July

North

Aug*



Cover

Area

Deadline

Delivery

May

Central

17 April

27 April

June

Totton or Bitterne

11 May

4 June

July

Central

15 June

29 June

Aug

Totton or Bitterne

6 July

30 July

Sept

Central

17 Aug

6 Sept

Oct

Totton or Bitterne

14 Sept

8 Oct

Nov

Central

5 Oct

26 Oct

Dec

Totton or Bitterne

2 Nov

26 Nov

   

NOTES Deadline quoted is the date for artwork to be submitted for guaranteed inclusion. However, it is worth calling 023 80266 388 to see if it can still be included.

Each delivery is allocated five days to be completed.

Deliveries by Royal Mail start on a Monday.

Deliveries by foot distribution start on Thursday or Friday. * denotes a combined print run with the following month and staggered delivery.

WHERE TO SEND ARTWORK Discover Southampton melanie@discovermagazines.co.uk 023 80266 388 All other Discover publications tania@discovermagazines.co.uk 023 8027 6361 01489 660023 FORMAT REQUIRED: PDF or JPG (min 300dpi)

Multi Title Bookings SHORT TERM BOOKINGS OF 3 TITLES OR MORE   

On 1/4 page advert and larger Apply the Regulars Rate Free Artwork service

MEDIUM TERM BOOKING OF 3 OR MORE TITLES     

On 1/4 page advert and larger Apply the Regulars Rate Free Artwork service included Free Editorial Up to 10,000 A5 double sided leaflets printed free of charge (qty depends on advert size, please ask for details)

Discover Southampton is one title and its rate card already shows the discounted rates for bookings of more than one edition

REGULARS RATE and Multi Titles Bookings Applies to 8th page adverts and larger

Combining Two Titles 

5% discount applied to booking total for six issues

Combining Three or More Titles  

10% discount applied to booking total for six issues For 4 or 5 Titles ask for details of extra services provided

Terms & Conditions of Discount   



Signed booking form must be received Invoices paid by monthly s/o or recurring debit card payment Discount amount will be credited to invoice relating to 6th issue and refund given if account shows no outstanding debt.

Monthly amount thereafter will be invoiced at the discounted rate

Booking Procedure Short / Medium 







A verbal order or one placed by email is confirmed by an invoice emailed to you for the booking in full.

The first issue of that order must be paid for before going to print.

Each invoice must be settled prior to forthcoming print deadline.

Advert design is charged at the following rates: Advert Design + vat 1/8

£5

1/4

£10

1/2 page

£15 £25

Regulars Rate 







A verbal order or one placed by email is confirmed with an electronic booking form to be signed online.

An invoice for the first issue is emailed to you and due for settlement before printing.

Subsequent adverts will be invoiced and emailed to you on first day of each month until cancellation.

These invoices are settled either by monthly standing order or an automatically recurring debit/credit card payment.

Booking Line: 023 8026 6388