DRAFT

Name Brass Dog

Field of activity Security

Slogan

Always Alert

After reading the slogan, I started with the tower from “The Lord of the Rings” with the eye of Sauron. Then I thought to place it on alert cyclop dog. The result was a litle bit comical so I moved the eye above the head of a gardian dog. And for the colored version,

I researched the CMYK percentage of a brass texture and I applied it with gradient.

Name Belvia

Field of activity Wellness Spa

Slogan A better way to practice care

As showned on the sketches, I started with a rounded shape with yin and yang idea forming the B of Belvia. I decided to keep the rounded shape but went for the sunshine instead and put the silouette of B inside of it. I wanted something peaceful in the logo so I drew a woman’s face with hair in the wind.