DRAFT

For this logo, I started to scatch the scale of justice but quickly moved to the slogan which is suggesting that the company is willing to put the pressure to win. First I tried a hand pressing on the scale but choose to put the foot down instead, that way I had the “M”of Morfetta.

For this logo, I started to write the initials and went towards the shape of a pill.I also wanted to add an arrow pointing up to represent the performence side of the product. After drawing a healthy man drinking after an exercise, I decided to go for more heroic shape and it was fitting the slogan better.

Name Straight Ballin

Field of activity Food Supplements

Slogan You are what you eat

For the slogan, the first idea was a thumb up...