Getting creative with CSR

More and more companies are focusing on Corporate Social Responsibility. Nowadays, companies are expected to work with the three Ps in mind: People, Planet and Profit.

The CSR course is becoming increasingly relevant for Tio students as well. In this course, students explore how a given company is performing in areas such as sustainability and diversity. The course concludes with an assignment to design a poster and a final presentation.

In his spare time, Hotel and Event Management student Pieter likes to make detailed drawings. That came in handy when it was time to make a poster design for the company he chose, Hilton. He created a megacity, an architectural fantasy. Within this utopia, he drew buildings from various cities around the world. Sustainable high-tech transport systems have been integrated into the city.

Pieter says the following about his poster: “I chose ‘high-tech transport’ as my topic. In the poster, I’ve depicted multiple future modes of transport that are relevant to Hilton. The underlying idea is that innovative transport with an eye to sustainability can bring cities closer together, including hotels.” Lecturer Yasemin Sahin explains the course she teaches: “As a lecturer, I find teaching the CSR course very satisfying. I get to watch my students grow over the course of the semester, which makes me proud. They simply don’t believe in fine words and polished ad campaigns – they see right through those. What I impress on my students is that the world is out there and the only way to ensure a bright future is to create it yourselves.” •

An inspiring masterclass from Jermain de Rozario

On 30 March, restaurant owner Jermain de Rozario gave a masterclass for the students at Tio Eindhoven.

Jermain de Rozario has all the students listening in hushed silence as he tells his story. He is not ‘just’ a restaurant owner, but in possession of a coveted Michelin star as well. For a full hour, the students listen with bated breath as he explains his views on life. Jermain talks about how he decided to become a chef, the obstacles he faced along the way and the relative nature of being a celebrity chef. •

The way that a top chef prepares a dish isn’t always the best approach for you, as an individual, to take. You should do whatever you enjoy, or whatever makes it tasty to you. Why would you do it any other way?

On the eve of exams

In April, exams were once more just around the corner. Time for students to show their stuff before the start

with their internships! •

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Diplomas awarded to Tio students

Tio Utrecht is ready: they’ve rolled out the red carpet. The balloons and roses are in position. It’s time for the vocational education students’ graduation ceremony to begin!

Cherry on top

Campus manager Manon Lenferink beamed with joy and pride as she welcomes her students to the stage. A number of great memories were recounted: the introduction days in the Belgian Ardennes and the adventurous Outdoor project, the internships, combining study with the student life. Now, of course, it no longer matters. Everyone has graduated and can now cross the stage in their cap and gown to receive their diploma!

The graduation ceremony is the best part of our work. They come in still wet behind the ears and we get to watch them grow into real adults. For us, that’s the cherry on top.

Frank Bulthuis, study coach

Ambitious students

One can’t help but notice how often the words ‘drive’ and ‘ambition’ crop up during the speeches. These are defining characteristics of Tio students, and this group is no exception. The new graduates from the programme Steward(ess) Receptionist(e) Host(ess) are keen to fly with KLM. Most of the students from Commercial Business Management and Hotel Management plan to continue their studies.

Top student Carmen

The aforementioned ambition is certainly present in Carmen, a Commercial Business Management student. She has been named ‘top student’ in her cohort. Lecturer JanJoost Wijkamp had high praise for Carmen: “Many of the projects you handed in were already at a bachelor level. You have the potential to do well in higher education – now go take advantage of that.” And that’s precisely what she plans to do. Carmen has already found a job as account manager, but intends to continue her studies at the same time.

Will it be International Business Management or Commerce Economics and Entrepreneurship? She hasn’t decided yet. She does, however, plan to do an internship in the United States during the Bachelor programme. That was something Carmen had intended to do during her vocational education programme, but was forced to cancel due to the pandemic.

Personal connection

During the study programme, the students build genuine personal connections with their lecturers and study coaches, as well as with the assistant campus managers. Melis, for example, has brought a small gift as a way to say thank you to her study coach Frank Bulthuis and the assistant campus manager Marscha Schenk for all they have done in the past few years.

Friends and family are on hand as well, holding gifts and with cameras at the ready. There is no such thing as too many pictures of a wonderful moment like this. Time for champagne and tasty hors d'oeuvres. Now the party can really start! •

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Fascinating masterclass from Herman Hell

Myriad positive responses to the masterclass from true-blue Rotterdammer Herman Hell at Tio Rotterdam. Herman is the successful owner of the ambitious Hells Kitchen Horeca Groep, which includes leading Rotterdam restaurant-cafés such as Loos, het Zalmhuis, het Westerpaviljoen and Café van Zanten. On 14 April, he shared his unique and controversial perspectives on matters such as corporate takeovers and employee motivation. Then he gamely faced a barrage of spontaneous questions from students. Our compliments to hostess Shamira (Hotel and Event Management student) and host Paul van der Kleij (lecturer) who made sure the whole day ran smoothly.

I wasn’t bored for a single moment. Didn’t even feel the need to check my phone!

An inspiring and interesting person.

Super; I liked the down-to-earth Rotterdam mentality and willingness to go against popular opinion.

He doesn’t answer to shareholders and everyone benefits from the shared success. According to Herman, staff are motivated by good secondary terms of employment. And he puts an original spin on this idea, too. In addition to bonuses, his employees can take advantage of perks like a ‘beauty day’ to get their hair and nails done, or he might reward them by arranging a full cleaning for their home. When looking for potential restaurant takeovers, he uses a kind of ‘Bingo card of desires’. If it’s a Bingo, he explores what would be needed to make it profitable. Herman likes to keep things local and focuses on Rotterdam-based businesses. This is not only cost efficient, but also prevents fragmentation and helps preserve the sense of being a family. •

Hosting was really fun. And I liked not only asking pre-prepared questions, but getting to respond to the spontaneous questions from the audience and Herman’s answers. It resulted in a great dialogue.

Shamira (Hotel and Event Management student) about her role as hostess

Guest lecture days

Interesting guest lectures have taken place at the various campuses. Read on for a selection of these

inspiring sessions. •

Guest lecture day in Eindhoven – Megawatt

Together with her colleague Stacey, Tio alumna Jitte Kleinbekman explained what makes Megawatt such a fun place to work. The pair gave students a glimpse into a variety of case studies involving clients such as Netflix, Fanta and Sprite.

Afterwards, the participants all agreed that it had been an inspiring guest lecture. The great thing was that students from different fields of study were able to identify with the presentation.

Afterwards, a business lunch with ten young and experienced entrepreneurs – including two Tio alums – was held for the business students. The students asked the entrepreneurs countless questions, about all kinds of things. It was a valuable day and much was learned!

Guest lecture day in Utrecht – Floriade

On 11 April, Tio Utrecht students were introduced to the world horticulture exhibition known as Floriade. The majority of the students had never heard of Floriade and were surprised by how large it actually is.

Floriade is held only once every ten years; this year, it is taking place in Almere from 14 April through 9 October. This edition focuses on fun and innovative ways to enhance the sustainability of cities.

During the guest lecture, it became evident how important the pillars of sustainability, innovation and nature are for cities. That knowledge will prove useful in various courses offered at Tio!

Students pay a company visit to Pon

On Wednesday 13 April, students from Tio Amsterdam had the chance to pay a visit to Pon’s ‘Mobility Experience’ in Amsterdam. Pon is best known for brands such as Lamborghini, Bugatti, Bentley and so on. The students were excited even before the visit began and were more than eager to participate. In fact, there was a waiting list!

A tour was provided and the students were told more about Pon’s background. All in all, the visit was a great success and absolutely worth repeating!

Fun fact: the photos here were taken by Dylan, a Hotel and Event Management student. He brought his camera especially for that purpose! •

I want to do my internship here!

Racing bicycles made by Lamborghini? I didn’t know that!

How in the world did they make that rolled-up Volkswagen beetle?

A visit to the Red Cross Hospital

The Red Cross Hospital in Beverwijk is planning to make quite a few big changes, and these are relevant to students at the operational, tactical and strategic level. Sustainability, innovations, digitisation, new construction and reorganisation are all prominent points on the agenda. This makes the hospital ideal for company visits and MBA projects.

Hospitality in healthcare

Second-year students from the Hotel management programme at Tio Amsterdam paid a visit to the Red Cross Hospital as part of the Food & Beverage Operations course. There, they were given a tour by Hospitality Manager Tim Maathuis. They explored the kitchens where 200 fresh meals and beverages are prepared for patients every day. The vocational education students showed a sharp eye for detail and asked critical questions. Tim’s idea to do an internship in the healthcare field was met with immediate enthusiasm!

The company visit concluded with a lunch in the company canteen. •

The hospital of the future

MBA Hospitality students Merle and Rosanne were given a tour of the hospital as well. As part of the Strategic Facility Management module, they visited the departments that have to do with various facilities.

You’re not elaborating this case study for your lecturer, but for a serious business – and that’s really cool.

Rosanne, MBA Hospitality student The hospital is undergoing a transition and is in the middle of renovation work and new construction. In order to become the hospital of the future, it will need a futureproof office concept as well. Merle and Rosanne’s assignment is therefore to deliver a good concept, one that had been proven both financially sound and usable for the hospital. •

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We are Tio

Did you know that, of the more than 50 years that Tio University of Applied Sciences has been around, we have been using the same branding for the past 20 years? High time, in other words, to take a good hard look at the Tio brand! Even today, people often associate Tio with the tourism sector. This is not so strange when you consider that we were founded by the tourism business community in 1969. Since 2012, however, we have added a variety of new business programmes each year, and as a result, the strong association with tourism is no longer desirable. This was also the motivation for us to reconsider the position and identity of Tio.

In recent months, a great deal of work has been carried out behind the scenes in order to further develop our brand. We researched our competitors; spoke with students, parents and staff; and took a long, thorough look at our corporate identity. And our conclusion was that, as a brand, we are already doing a lot of things right! That’s why this continued development is not a revolution, but rather an evolution. As always, Tio continues to stand for personal, excellent and entrepreneurial education. We help students maximise their potential in order to become the best possible versions of themselves, in both their careers and their personal lives. At Tio, we work with students each and every day to develop their talents. After all, as Aristotle said, ‘whatever you pay attention to will grow’. This is reflected in our new brand promise: DEVELOPING POTENTIAL.

In addition to this promise, Tio is gaining a new look, too! From the start of the new academic year, the look & feel of Tio will change. But don’t worry: we will stay true to our core values as we make this update and take a new step towards maturity. Our logo, for instance, will become sleeker and more modern. We will also dispense with the rainbow of colours and will begin using our familiar ‘O’ in new ways.

With this sneak peek, we hope to make you all curious about the upcoming changes. We look forward to surprising you with the first new communications and visual expressions in September! •

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Developing Potential 9.1 Toepassingsvoorbeeld

We are Tio We put you first in everything we do We know your ambitions and your dreams Here, you work to improve yourself everyday Because learning by doing is the best way to truly learn We are Tio.