Tio annual party

The student society Cognatio organises the student party every year, and with great success! The halls of the venue Melkweg are filled with the colours of Tio and Cognatio. In no time, the Melkweg was completely turned upside down. Thanks to Lukas Vane, Lady Bee, Jonna Fraser, Chocolate Puma,

LNY TNZ and all the students present, it was a party to remember! •

Jonna Fraser

Snollebollekes

Sjaak

Jonna Fraser

Freddy Moreira

LNY TNZ

Introducing a flying car to the market

Flying cars: if you think they belong to the distant future, think again. The first models may be in use sooner than you had imagined. Tio student Boy Masius is doing his internship with the first company in the world aiming to market flying cars: PAL-V. Boy: “Super cool to be working for such an internationally well-known company and to contribute to a totally new product like a flying car.”

The idea behind the flying car is simple: you drive to an airport, you take off, fly to another airport and from there continue driving it on the road to your destination. The car will have a propellor and foldable rotor blades. The Dutch company PAL-V International B.V. has already sold the first flying cars and they are nearly ready to be used. It is just a matter of passing the final inspection. So don’t be surprised if you are overtaken by a flying car on the public road very soon!

Who would be interested in a flying car?

“A flying car is a totally new product, which means you are dealing with a new market”, Boy explains. Boy is doing his internship in the Marketing and Sales Department of PAL-V. “But who exactly are our customers? And what are their motivations? I have researched precisely that: our buyer personas. It is a very specific target group: not many people will be able to afford a flying car. So I ran surveys, held interviews and studied customer data. I will present my findings to the management.”

Tapping into a new market

“Being part of producing a totally new product is really cool”, Boy continues enthusiastically. “And it is very special to be asked to create a completely new market, it’s not something that happens very often. It is very instructive to see it all unfold before your eyes, including everything connected to building the actual flying cars, tests, inspections, certifications and aerospace requirements that need to be met. It is super interesting.”

Best business training Boy knows what he wants and what is required to get there. Tio’s International Business Management (IBM) matches his ambitions perfectly. He explains his choice. “It is the best business programme in the Netherlands and that opens doors. It looks great on your CV. The practical training at Tio is an excellent way to prepare for the world of work. In addition, Tio lecturers have a lot of practical experience. It is really cool, for instance, to be taught by Marketing Consultant Peter de Lange, of the Rolo elephant commercial!” •

Trial study days at Tio

During a trial day you get good insight into your intended programme. Mark initially came to Tio for a trial day and enjoyed it so much that he registered. Now as a student Hotel and Event Management he regularly shows other trial students around. Mark: “It’s fun to give school pupils a glimpse of our university.”

“I chose Tio at the time, because it is small scale and able to give students a lot of personal attention”, Mark says. “Because of its small scale, most students know each other and there is a great convivial atmosphere. In addition, Tio is known as one of the best private applied sciences universities in the Netherlands.”

Sampling the atmosphere

Before Mark made Tio his definite choice, he came and did a trial day. “I followed a trial day in Hotel and Event Management and this gave me a clear picture of how the study was taught at Tio and of the study material itself. The day gave me an accurate impression of the university and what it would feel like to be there.”

A clear impression of the classes

Student Laura also attended a trial day at Tio: “I really enjoyed the open day and it gave me a good impression of the university and the study. I then came for a trial day and that was a positive experience, too. I was offered a number of different classes throughout the day in order to really get a feel for the study. After that I knew this was the place for me.” •

“Do what you enjoy most”

And other inspiring lessons by Ramon Beuk during a master class at Tio

Entrepreneur, presenter, author and (television) chef Roman Beuk gives students at Tio Eindhoven ‘a glimpse into the kitchen’ of his career at a masterclass. He talks about how his passion for creating things - from culinary concepts to business concepts - runs through his life like a central theme. Ramon: “Developing and creating things is the most beautiful thing you can do. Creating, sharing and receiving back (joy).”

The masterclass in Eindhoven is exclusive to Tio students and alumni and attracts a great deal of interest. Ramon recounts in colourful detail his ambitions and how they got him to where he is now. An exciting story about discovering what you enjoy most and then to just go out and do it.

How it all started

“When I was little, I always wanted to do what my mother was doing. And she is a great cook”, Ramon explains. He decided to train to be a chef and started his career. But once he was working in a kitchen, busy preparing food day in day out, he realised he was not happy. There was some-thing missing. “I started to think. What do I want? And in particular, why? My mother didn’t just cook, she created something, she shared something and received some-thing in return: joy. That is what I wanted. I wanted to be close to people, not just be invisible in the kitchen.”

From TV chef to restaurant owner

Once Ramon realised what he really wanted, there was no stopping him. He decided to study Pedagogy and Marketing, which enabled him to combine his passion for creating with direct contact with people. “For instance, I started working as a chef at the tv show Koffietijd, opened an events bureau, a cookery school, a restaurant and I wrote cook books. I just love developing things. Creating unique things and sharing them with people.”

Secret Project

And after every project, Ramon is always asked: So what will you do next? “I am going to do what I enjoy”, is Ramon’s unvariable answer to this question. “Developing and creating is the greatest thing there is.” There is no lack of inspiration, because he already got stuck into the next project. Although the project is still strictly under wraps - and can therefore not yet be discussed in the media - Ramon’s enthusiasm allows him to lift just the tip of the veil for his curious audience.

Instructive lesson: remain true to yourself

Ramon is able to inspire his audience with his story. “Super informative”, Marketing student Jean says. “I admire how he has approached things in his career. What have I learned? That you should stay true to yourself in what you do. This was the first Tio masterclass I have attended, but I will definitely come to more of them.” Tourism students Olivia, Vivian and Babette are equally impressed. “An instructive and interactive story about staying true to yourself. This was definitely one of the best speakers!”

Ramon in turn is just as enthusiastic about the students. Before a rapturous applause, he concludes the masterclass with the following words: “You were definitely the best audience I’ve had!” •