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Monthly Success Newsletter Aug. / Sept 2021 Edition
Tint World Is Moving Locations Amid Growth of Franchise A Message From Our CEO, Charles J. Bonfiglio We’re incredibly excited to announce that our Franchise Headquarters will be moving into a brand-new building in South Florida! This exciting “corporate headquarters” project will further-define who we are, while serving as a reflection of our brand’s growing reputation as a world leader in our industry. Our company, as many of you know, has been expanding rapidly. The same is also true with our HQ staff. This year alone we have added three new Marketing positions, two new Ops Managers, a Director of New Store Development, and a host of other new hires that we’re actively seeking. We want to make sure we have the BEST HQ team so that you – our franchise store owners – get the best support possible. “Growth is never by mere chance; it is the result of forces working together” With over 60 new stores in development, it’s important that we equip our new and existing franchises with advanced operational support to help fast-track our goal of 300 locations open by 2025. The new building will be fully equipped with the latest technology and branded equipment with an actual store environment, so our new franchisees are able to see what the day to day of a successful Tint World store looks like! The newly constructed franchise headquarters building will be a two story 12,000 sf state-of-the-art facility with a new advanced training center, beautiful showroom, and more! This will also greatly benefit our organization’s output by featuring sales, marketing, and technical training centers, and of course – an actual Tint World franchise center operating onsite. The new Tint World headquarters will also coincide with our 40-year anniversary as a company. Our success and global recognition as a top-tier automotive franchise is a collaborative effort with our franchise owners. We’re so proud of how far we’ve come since 1982 when we were first founded, and we look forward to continued growth of the Franchise.
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Monthly Promotion Reminder August / September Promotions For the month of August we ran our Extended Summer Savings Sale for the entire month. This month we will be running a Labor/Labour Day Sale (Sept. 1st – 13th) and a Flash Sale (Sept. 14th – Oct. 9th). Thank you to the FAC delegates for gathering owner feedback and helping to put together these great promotions! USA Promotions — For the Labor Day Sale, our featured offer was “Get 10% Off Any Blind Spot Detection System Installed”. Our Supporting offers were: “Free Leveling Kit with the Purchase of any 4-Wheel and 4-Tire Package ($180 Value) and “Paint Chips: Fix One Panel, Get Second Panel 50% Off”. For the Flash Sale, our Featured offer will be “Take 10% Off A Residential/Commercial Tint Package With Max Value of $150”. The Supporting Offer will be: “Get $100 Off the purchase of any Seat Heater Package”. Canada Promotions — For the Labour Day Sale, our featured offer was “Lane Departure Vehicle Safety Setup”. Our Supporting offers were: “Free Leveling Kit with the Purchase of any 4-Wheel and 4-Tire Package ($180 Value) and “Paint Chips: Fix One Panel, Get Second Panel 50% Off”. For the Flash Sale, our Featured offer will be “Take 10% Off A Residential/Commercial Tint Package With Max Value of $150”. The Supporting Offer will be: “Get $100 Off the purchase of any Seat Heater Package”.
View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Vendor News New DS18 Rep and Information Tint World is excited to announce two new representatives from our vendor partner: DS18. These two representatives from DS18 are here to assist ALL Tint World Franchise Owners in requests related to DS18 products, offerings, events, and more! Please welcome Mr. Wing Hau and Ms. Marlen Plain as we begin our partnership together. Mr. Hau is the primary rep for our account and he is assisted by Ms. Plain. Below is their respective contact information and they can be reached out to for all DS18 inquiries.
Mr. Wing Hau Sales Representative DS18 Office: 305-293-5637 Cell: 786-281-7416 Email: wing@ds18.com
Ms. Marlen Plain Sales Representative DS18 Office: 954-924-1213 Cell: 305-965-0842 Email: marlen@ds18.com
We look forward to continuing our partnership with DS18 with Mr. Hau and Ms. Plain!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
SunTek SunTek Updates For Films Customers Valued Eastman Performance Films customer, We know you are working harder than ever to ensure the success of your business. We recognize and appreciate all your efforts and success in driving demand. As we work through this dynamic situation together, we continue to encounter disruption to our supply chain that we will overcome. Your support and understanding throughout is very appreciated. Although we remain positive in terms of improvements in the horizon as vaccination rates continue to increase, the sustained challenges created by the global pandemic remain in effect as of this date, including: • Fast, unpredictable increase of demand disconnected from usually reliable industry indicators. • Supplier and raw materials delays, exacerbated by the February Texas storms that impacted the petrochemical industry and supply. • Staffing availability and predictability is increasingly challenging. The unprecedented and sustained spike in demand in ecommerce from online retailers has created a significant and challenging shortage in logistics staffing and availability. • Logistical delays from shipping partners remains a challenge. In response to these challenges, our internal teams meet daily to continuously identify ways for us to service our customers during this very dynamic time. With multiple production facilities, including our US based assets and distribution centers, Eastman is uniquely positioned to continue operations and customer shipments amid the challenges of this unprecedented pandemic. As we navigate this situation, we will continue to experience temporary stock outages of select products. As always, we are willing to provide substitutes and alternative solutions when possible, which can be discussed with your customer service representative. We are working on shipping optionality from different warehouses in our network, to continue to serve our current customer base. As a reminder, to meet your needs, we also are requesting that customers provide a few days additional lead time and to maintain their existing order pattern and not overorder. Thank you for your patience as we work through this together. We appreciate you, your business and your support. Stay safe out there!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Product Spotlight ARC Audio A-Series Shallow Woofer A10 & A12 - The A-Series subwoofers were designed specifically for applications with limited space that require a lower profile than a standard subwoofer. Performance is designed for the street enthusiast who wants good sound quality, the ability to have some fun at higher output levels and is still a fraction of the price of higher-end subwoofers like the SW Series. The A10 & A12 are available in both 2-ohm or 4-ohm configurations. The A-10 & A-12 only require a 3.85” mounting depth and all models feature multi-point geometric basket/motor component resonation control which reduces losses found in a traditional subwoofer. The theme of the A-Series was meant as a tribute to the US armed forces, its dedicated members, and the technology that makes them a superior force around the world. Just like the iconic aircraft that they are named after, the A-10 features advanced technology, is hard-hitting, and is very robust. The A-10 comes in at a 500-watt peak, 250-watt RMS while the A-12 comes in at a 600-watt peak and a 300-watt RMS. Simply put, it’s a great all-around sub without breaking the bank. The A-10 Subwoofer currently comes at an MSRP of $309, MAP of $279, and Dealer cost of $132.05. The A-12 Subwoofer currently comes in at an MSRP of $329, MAP of $299, and Dealer cost of $141.55.
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Monthly Success Newsletter Aug. / Sept 2021 Edition
ShopMonkey
Greetings From ShopMonkey! First of all, I would like to introduce myself as Tint World’s new Customer Success Manager. Moving forward, I will be serving as a dedicated point of contact for your organization. Over the past 10 years I have had the opportunity to work with and grow several large franchises, and I am thrilled to be working alongside Tint World! Fall is an exciting time at Shopmonkey as we plan to release several new features. This month we successfully released improvements to vehicle search, the ability to print reports, and purchase order updates. As always, please feel free to chat with us if you have any questions or check out our latest changes here!. The Shopmonkey team is also excited to announce that we will be sponsoring the Tint World convention in Las Vegas. We look forward to meeting with you, answering questions, and hearing your valuable feedback. Please stop by our booth to visit with us, grab some swag and say hello. See you soon! -Katie White & the Shopmonkey Team
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Increase Your Sales Understanding Personality Styles For Higher Average Tickets Part Two of Two
In this last month’s edition of “Understanding Personality Styles For Higher Average Tickets” we looked at the Influencer and Analytical personalities within customers. If you missed last month’s piece you can check it out here! For this month, we are going to look at the last two personalities you will need to be familiar with: the Easy-Going Personality and the Commander Personality. Easy-Going Style: These customers are your more introverted, amiable, and calm customers. These guys are going to want to know that you are going to support them if something should go wrong and are going to appreciate a simple, easy sales process. Do this: Give direct answers, speed up your rate of speaking, and be prepared to accommodate their sense of urgency. Avoid: Long pauses before responding and appearing to be indecisive Commander Style: These customers are your direct, to the point, power hungry customer. These customers are going to push your salespeople, so don’t get angry! Learn how to approach this personality! Do this: Stress that you can handle details and they can control from the top, focus on strategy, and demonstrate a CLEAR ROI. Avoid: Battle of egos, Struggling for control, and interrupting the customer. Knowing how to interact and interpret different personality styles in customers is going to put you on the fast track to increasing your overall sales!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Part M66-02660 Call Keystone to order!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Training & Tips
Car Amplifier Buying Guide: Different Amplifier Channels When shopping for an amplifier, there are a few questions you should always ask yourself. Am I going to be powering a sub or two subs? One pair or two pairs of speakers, or maybe subs and speakers? The type of amp you buy is based on how many output/channels you are going to power up, and how much power you need. Below we break down the different channel amplifiers available. 2-Channel Amplifiers These amplifiers offer more versatility and can be used to power a pair of speakers like the ones found in your car’s front doors. Most 2-channel amps can be bridged, which means you can combine the output of the two channels into one channel. This is a great way to increase the power to one speaker or power a subwoofer. 4-Channel Amplifiers These amplifiers give you more options and are perfect for powering two pairs of speakers. You can use two of the amp’s channels to power a pair of full-range speakers in the front of the car and bridging the output of the other two channels to drive a sub which will give clean highs and powerful lows in one package. 5 or More Channel Amplifiers These days we have 5, 6, and even 8 channel amplifiers available. The additional channels like a 5-channel amp allows you to power your entire system with just one amplifier. A 5-channel amp offers many benefits and an easy install and less space are only two of them. A 5-channel amp is a good investment if you want to build a system that has a lot of flexibility to grow.
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Franchisee Spotlight Tint World Fort Myers Shines With Local Community Outreach After more than two decades in the retail industry, Mark Hamilton was ready for a change. His love of cars and all things automotive made Tint World® the perfect fit, and today he’s the owner of the Tint World® Fort Myers, FL. “I’ve always been a do-it-yourself kind of guy, and I’ve tinkered with or worked on cars since I was a kid,” Hamilton said. He says that while he’s got a great staff at his Fort Myers location and a strong support system at HQ, the ability to give back to and connect with his community is a highlight of store ownership. In fact, he’s been able to blend his personal interests with his work as a member of the Caloosa Jeepers, a family-oriented Jeep Club based in Southwest Florida. “Each year, the club puts on a charity event called ‘Go Topless Day’, and Tint World® is a sponsor” Hamilton said. “It’s a global event, but we organize an event locally to raise money for charity. This year, we partnered with another club and brought in more than 350 jeeps from all over South Florida. Together, we raised $24,000 for local charities! I love Jeeps, and I’m blessed to be able to pursue my passions and help folks in the community, too.” Hamilton said Tint World® recently helped the Caloosa Jeepers sponsor a poker run/scavenger hunt that helped raise money for a local organization that places benches at school bus stops. From working with the Make-A-Wish Foundation to participating in COVID-friendly birthday parades, Hamilton does what he can to pay it forward. “I’ve been really fortunate to be able to build a career doing something I love,” Hamilton said. Great job Store 004! We look forward to seeing your future successes in the local community!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
New Store Openings - Marketing
Tint World New Store Opening Tint World Headquarters would like to give a BIG SHOUT OUT to our new store that opened its doors in the month of August! • Store 071: Lexington, SC – Tom and Drew Nixon We look forward to seeing your future success and growth!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Announcements & Images
Tint World’s 2021 Annual International Convention! Tint World HQ is dedicated to celebrating and providing ongoing education for our franchise family – so we’re heading to Vegas! We’re excited to announce that the second 2021 Annual International Convention will be held alongside SEMA this year in Las Vegas, Nevada. The theme for this year’s second Convention will be a continuation of the momentum our company has had for the past year. So, we’re using that momentum’s theme to Race To Success: Full Speed Ahead into the new year! Our Convention will be hosted on Sunday, October 31st – November 1st, 2021. Attendees will receive our signature Tint World Swag, Franchise Insights, Keynote Presentations, Vendor Training, Q&A Sessions, Marketing Insights, Awards Ceremony and more while we take America’s favorite playground by storm! Stay tuned for more information on sponsors, keynote speakers, and schedule as we have more developments. Looking forward to seeing you all in Las Vegas!
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Monthly Success Newsletter Aug. / Sept 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, with any needs or requests that come up. Please see below for the appropriate department/contact for any inquiries that may aries and someone on the team will respond within a timely manner. We are here to help YOU - our Tint World® family! Vendor Relations:
Email: Marketing@TintWorld.com
Paul Pirro, Chief Strategy Officer & Vendor Manager
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Email: Paul.Pirro@TintWorld.com
Sean Christianson, Director of Digital Technologies
*Note: For any adjustments to your PPC, please fill out the PPC Request Form. To kick off a or for any adjustments to your Social Media campaigns, please fill out the SM Request Form. Both forms should be emailed to Campaigns@TintWorld.com.
Email: Support@TintWorld.com
Creative Department:
Contact for: Requests/Inquiries for Tint World Website, CRM (Franconnect) Leads, Store/Owner Email Accounts, Digital Displays, etc.
Maria Landaeta, Graphic Designer
Accounting Department:
Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, Postcards, etc.
Contact for: Vendor Inquiries/Issues Information Technology (IT):
Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc. Marketing Department Jacob Eisenberg, Director of Marketing Madison Belfour, Digital Marketing Analyst Jaimee Pappas, Social Media Manager
Email: Creative@TintWorld.com
*Note: For all creative requests, please fill out the Creative Request Form. For window graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email. As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions. Thank you, Tint World® HQ
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