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Monthly Success Newsletter July 2021 Edition
Tint World’s Race To Success Continues Full Speed Ahead A Message From Our CEO, Charles J. Bonfiglio As the second quarter of 2021 has come to a close, I want to congratulate everyone on their continued commitment to our brand success, growth, and accomplishments. So far, 2021 has been a record-breaking year for our Franchise and that is because of YOU – our store owners! Your hard work and dedication is going to make 2021 our best year yet! So far this year, our Stores have seen unprecedented growth in Sales Revenue with our chain-wide sales continuing to grow to $1.5 million a week! We are also expected to see more Million Dollar Club Stores this year than we have ever seen in our almost 40 years of business, which is tremendous! Another highlight I want to talk about from Q2 2021 is the exceptional growth our brand is seeing across both the US and Canada. For our Q2 New Owner Training we had 16 new store owners come and learn what it takes to be a successful franchise store owner. This is one of the biggest classes we have ever had and we’re looking forward to seeing their growth within the franchise! Our franchise is also expanding across the US with our brand presence in new states such as: SIX stores in Colorado, and other locations in Utah, Kentucky, and Connecticut. We’re also expanding further into Canada with 7 new stores including one in Alberta which is a brand-new territory for us! I want to thank all franchise store owners who take the time to speak with our new franchisees during their Virtual Meet and Greets and answering their questions about being part of the fastest growing automotive styling franchise! There is no doubt that our company and team are continuing to grow and Q2 2021 only highlighted our rapid expansion; our system, culture, and environment - THEY WORK! We know this because we see it in the everyday successes you – our store owners are having! Every week we’re seeing new record-breaking sales numbers and brand growth and I, for one, am beyond excited to see how the rest of 2021 treats our Franchise.
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INSIGHT
Monthly Success Newsletter July 2021 Edition
Monthly Promotion Reminder Independence/Canada Day Sale and Summer Savings This month we ran an Independence/Canada Day Sale (June 28th – July 10th) and are currently running a Summer Savings Sale (July 11th – 31st). Thank you to the FAC delegates for gathering owner feedback and helping to put together these great promotions! USA Promotions — Independence Day Sale (June 28th – July 10th): For the Independence Day Sale, our featured offer was “Get a Free Power Kit with the Purchase of Any Amplifier & Sub-Enclosure Package”. The supporting offer was: “Free Economy Detail (or Free Bottle of Car Wash Solution) with the Purchase of Any Supreme or Higher Ceramic Coating Package”. Summer Savings Sale (July 11th – July 31st): For the Summer Savings Sale, our featured offer will be “15% OFF Marine/Powersport Lighting Packages Installed (Discount Max Value: $100)”. Our Supporting offers will be “POD Lights – Buy one 4-pack and receive 10-15% on second 4-pack (installed on same vehicle) (owners can buy 8 pack)” and “FREE Wiper Blades with the Purchase of a Full Glass Ceramic Coating”. CAN Promotions — Canada Day Sale (June 28th – July 10th): For the Canada Day Sale, our featured offer was “Get a Free Power Kit with the Purchase of Any Amplifier & Sub-Enclosure Package”. The supporting offer was: “Get $100 Off An Interior Detail with the Purchase of Any Premium or Higher Ceramic Coating Package”. Summer Savings Sale (July 11th – July 31st) For the Summer Savings Sale, our featured offer will be “15% OFF Marine/Powersport Lighting Packages Installed (Discount Max Value: $100). Our Supporting offers will be “Get Free Basic Installation with the purchase of any Dash Cam” and “Get Free Tint Cleaner with the Purchase of a Full Glass Ceramic Coating”
View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
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Monthly Success Newsletter July 2021 Edition
Vendor News Tint World and NAPA Announce New Partnership We are pleased and excited to announce a new Independent Affiliate program between Tint World and NAPA as of June 1st, 2021! The Tint World HQ Team is excited to begin this new partnership and wanted to share all the features you – our franchise store owners will have access to through this partnership. Benefits: • Priority Service Deliveries from NAPA Stores Across the Country • Access To ALL NAPA Supply Chain Products (over 500K SKUs) • Hands-On Service by Entire NAPA Store Team
Exclusive Tint World Support Program • Rebate Program Based on Quarterly Purchase Volume - 3% rebate with quarterly purchases from $1-$2,999 PER LOCATION - 4% rebate with quarterly purchases from $3K-$8,999 PER LOCATION - 5% rebate with quarterly purchases from $9K and above PER LOCATION • In-Person Training by a NAPA Autotech Professional
Other Support Capabilities • Inventory Management • Competitive and Consistent Pricing • Training on the Latest Industry Technologies
We are excited to begin this partnership with NAPA and if there are any questions regarding them please contact Paul Pirro, Chief Strategy Officer, at Paul.Pirro@tintworld.com
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INSIGHT
Monthly Success Newsletter July 2021 Edition
Product Spotlight Stinger Electronics and Phoenix Gold Subwoofer Enclosures for Jeep and Truck Stinger Electronics and Phoenix Gold partner to develop a high-performance loaded subwoofer enclosure for Jeeps, Trucks and other vehicles. The new TXJWB12, Jeep subwoofer enclosure and the TXTRB10, Truck subwoofer enclosure, combine the reliability of Stinger products with the premium sound of Phoenix Gold. The enclosures allow drivers to easily add heart-pounding bass without occupying a ton of space. The Jeep enclosure includes a 12-inch Phoenix Gold subwoofer, protected by a Roadkill Armor-coated enclosure. It adds four times more bass, as compared to a factory premium subwoofer package. TXJWB12 uniquely mounts to the Jeep’s tailgate allowing the driver to save space. The Jeep enclosure fits Jeep Wrangler 2-door and 4-door JK/JL models 2007+ and includes all mounting hardware for easy installation. The truck enclosure adds a powerful 10-inch Phoenix Gold subwoofer, protected by a Roadkill Liquid-coated enclosure. The enclosure is made to fit many under-seat truck applications.
For more information on the TXJWB12 or TXTRB10, contact your local AAMP rep today!
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INSIGHT
Monthly Success Newsletter July 2021 Edition
Increase Your Sales Understanding Personality Styles For Higher Average Tickets Part One of Two
Every customer – like every vehicle – is different in their own unique way. Some customers are more straight forward and to the point as to what they want, and others like “the hunt” of negotiating and pushing back. As an owner, you have to balance making the sale while also making the customer feel like their personality and buying style was being recognized. In this two- part series, we look at the different personality styles of customers and how to best approach them. Influencer Style: These customers are your outgoing, friendly, and relatable customers. Almost more like a friend you would grab a drink with than a customer. They are very focused on the attention given to them but also want to have fun! Do this: Stick to the big issues, give them the bottom line and emphasize service. Avoid: Emotion-based appeals, disorganization, assuming new relationships, and irrelevant information in the conversation. Analytical Style: These customers are your detail-oriented, meticulous, and data driven customers. These customers are going to ask to see the proof and the hard numbers when it comes to different products and services. Do this: Focus on the big picture, structure product/service benefits in terms of outcomes, and speak concisely. Avoid: Giving excessive details (stick to the hard numbers!) and speaking too slowly. Knowing how to interact and interpret different personality styles in customers is going to put you on the fast track to increasing your overall sales! Stay tuned for next month’s piece where we look at the Easy-Going Personality and the Hard Knocks Personality!
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Monthly Success Newsletter July 2021 Edition
New Products Rapid Switch System (RSS) Rapid Switch Systems is a manufacturer of the highest quality accessories for the Truck, Trailer and Marine markets. All RSS accessories are designed to be added or removed quickly by utilizing their “patent pending” accessory mounting system. RSS understands that not every accessory is required all the time. With their designs, you get to select your ideal accessory for the job at hand. Bulletproof Hitches (BPH) The BulletProof Hitch™ is the highest quality trailer hitch in existence. Allowing any vehicle to tow any trailer at the correct level, increasing your stability and safety while maintaining even tire wear. Featuring high-quality steel construction, adjustable channel holes that are laser cut for extreme precision and a steel plate gusset to reinforce the hitch itself. Carven Exhaust (CEX) Carven Exhaust is leading the new era in performance exhaust products. Since their launch in 2015 they continue to bring forth new products ranging from performance mufflers, tips and complete cat-back exhaust systems. Carven Exhaust offers a difference in design, innovation, performance and quality
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Monthly Success Newsletter July 2021 Edition
Training & Tips
Car Amplifier Buying Guide: Why Add An Amp? Adding an amplifier to your vehicle will not only make your music louder, but often can be used to enhance your overall sound experience. There is nothing quite like being out on the open road or water during a beautifully sunny day and having your music just going with you. Today there are so many ways to stay connected to our music and recordings, and we’re breaking down why having an amplifier can improve your overall experience. • Better Sound Quality – Adding an amplifier gives you a clean power source that can drive your speakers without straining the system. Unlike an amplifier built into an in-dash stereo, an external amplifier does not have the limitations that an in-dash stereo does. This means your music will sound cleaner and more defined at all volume levels. • Power for Upgraded Speakers – Your typical in-dash receiver may not have adequate power for your upgraded speakers. If you’re adding high-quality aftermarket speakers to your vehicle they may require more power for optimal performance compared to your existing in-dash receiver can provide. • Powering a Subwoofer – Subwoofers require significantly more power than what a factory or most aftermarket in-dash receiver can provide. The addition of an amplifier is needed in most cases. Whether you run your system at high volume or soft enough to have a conversation, an amplifier will add fulfillment to your music, bringing out all its excitement and detail. Next month we’ll discuss the difference between Amplifier Channels. Stay tuned!
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INSIGHT
Monthly Success Newsletter July 2021 Edition
Franchisee Spotlight Tint World Store 028 Establishes Major Presence in Orlando’s Car Community After 18 years of working for car audio manufacturers, Pete Muller left the corporate world and joined his wife Barbra Muller to open Tint World Longwood, FL in 2016. Since then, sales have grown year after year and the Tint World brand has grown to become a major name in the local Orlando car scene. Establishing a very active social media presence, even before the store opened, was key to building a strong following in the local Orlando car scene. As the store began humming away after the opening, Pete and Barbra decided to start hosting their own car events. Their signature item at these car events was their “Spin The Wheel” game where participants would “Like” the Longwood Facebook page and then spin for a chance to win some awesome Tint World gifts! This tremendously increased their following in the local community to the point that other local businesses now reach out to the Longwood store to sponsor/attend other local community events. The newest event in the Orlando community is “Dezerland Park” which is a theme park focused on all things automotive and includes the world’s largest privately-owned automobile collection. Pete and Barbra are now co-hosting a monthly event called “Dezerland Cars & Octane” at this theme park and the very first event in June already had over 600 cars from all over Central Florida in attendance. You can watch the full event video here! Creating a true car culture throughout all of Orlando is what has allowed Pete and Barbra to convert their car show followers in to loyal customers that wouldn’t even consider taking their cars anywhere else.
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INSIGHT
Monthly Success Newsletter July 2021 Edition
New Store Openings & Signings
Tint World New Store Openings Tint World Headquarters would like to give a BIG SHOUT OUT to our new store that opened its doors in the month of June! • Store 053: Doral, FL – Andres Rangel and Lissette Caso
We also want to give a big “THANK YOU” to all our new owners, trainers, and vendors who participated in our June New Owner Training! We love looking back on the time we all spent together at the HQ Office! We look forward to seeing your future success and growth!
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Monthly Success Newsletter July 2021 Edition
Announcements & Images
Tint World’s 2021 Annual International Convention – Registration Now Open! Tint World HQ is dedicated to celebrating and providing ongoing education for our franchise family – so we’re heading to Vegas! We’re excited to announce that the second 2021 Annual International Convention will be held alongside SEMA this year in Las Vegas, Nevada. The theme for this year’s second Convention will be a continuation of the momentum our company has had for the past year. So, we’re using that momentum’s theme to Race To Success: Full Speed Ahead into the new year! Our Convention will be hosted on Sunday, October 31st – November 1st, 2021. Attendees will receive our signature Tint World Swag, Franchise Insights, Keynote Presentations, Vendor Training, Q&A Sessions, Marketing Insights, Awards Ceremony and more while we take America’s favorite playground by storm! Registration for the second 2021 Annual International Convention is Open! Stay tuned for more information on sponsors, keynote speakers, and schedule as we have more developments. Looking forward to seeing you all in Las Vegas!
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My favorite thing about attending the Annual Tint World Convention is the opportunity to network with other owners. There is nothing more valuable than discussing and sharing successful (and not so successful) strategies, and learning what others are doing to drive their business.. Jason Heller, Owner of Tint World® Wilmington, DE
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Monthly Success Newsletter July 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, with any needs or requests that come up. Please see below for the appropriate department/contact for any inquiries that may aries and someone on the team will respond within a timely manner. We are here to help YOU - our Tint World® family! Vendor Relations:
Email: Marketing@TintWorld.com
Paul Pirro, Chief Strategy Officer & Vendor Manager
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Email: Paul.Pirro@TintWorld.com Contact for: Vendor Inquiries/Issues Information Technology (IT): Sean Christianson, Director of Digital Technologies Nicholas Sherman, Front-End Developer Email: Support@TintWorld.com Contact for: Requests/Inquiries for Tint World Website, CRM (Franconnect) Leads, Store/Owner Email Accounts, Digital Displays, etc. Accounting Department: Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc. Marketing Department Jacob Eisenberg, Director of Marketing Madison Belfour, Digital Marketing Analyst
*Note: For any adjustments to your PPC, please fill out the PPC Request Form. To kick off a or for any adjustments to your Social Media campaigns, please fill out the SM Request Form. Both forms should be emailed to Campaigns@TintWorld.com. Creative Department: Maria Landaeta, Graphic Designer Email: Creative@TintWorld.com Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, Postcards, etc. *Note: For all creative requests, please fill out the Creative Request Form. For window graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email. As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions. Thank you, Tint World® HQ
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