INSIGHT
Monthly Success Newsletter June 2021 Edition
Tint World’s Race To Success Continues Full Speed Ahead A Message From Our CEO, Charles J. Bonfiglio As I’m sure many of you have already seen Tint World is going to be hosting a second Annual in-person Convention this year. We’re teaming our Convention up with the annual SEMA Convention held in Las Vegas, NV so not only can you gain growth insights about OUR company, hear keynote speakers, and attend our Annual Awards Dinner, but you can also check out the latest and greatest in the automotive industry at SEMA. Details of the event can be found on the website: Convention.TintWorld.com, but what I want to talk about is this year’s theme and why I think it fits so well with what we’re doing as a company and a brand. When presented with theme options, there was one in particular that stood out to me. Tint World Race To Success: Full Speed Ahead. Out of all the options that were given this is the one that I truly felt is what is going to represent our second Convention this year. 2020 was a record year for Tint World and so far 2021 has been inspiring with more stores in development than we have ever had before, and we are seeing record sales numbers across the company. So the word that comes to mind when I think about the state of the company right now is “Momentum”. The Race To Success is a never ending game, there is always more to achieve and new records to break. The momentum we currently have within the company is what is going to drive us Full Speed Ahead into the new year and the new records that we are all going to break. Our company is continuing to grow and break records and I am beyond excited to see everyone at this year’s Second Convention and at the 2021 SEMA Show! Our team is working hard to make sure this is one of the best Conventions we have so we can enter 2022 Full Speed Ahead.
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INSIGHT
Monthly Success Newsletter June 2021 Edition
Monthly Promotion Reminder Father’s Day Sale and Independence Day Sale In the US, we’re running a Father’s Day sale June 10th – 25th, and an Independence Day Sale June 28th – July 10th. In Canada, we’re running a Father’s Day Sale June 10th – 25th, and a Canada Day Sale June 28th – July 10th. Special thanks to the US and Canadian FAC Delegates for gathering owner feedback and helping to put together these great offers! USA Promotions — Father’s Day Sale (June 10th – June 25th): For the Father’s Day Sale, our featured offer will be “Get a Free 8-Gauge Installation Kit with the Purchase of Any DS18 Amplifier”. The two supporting offers will be: “Get Free Basic Hardwire with the Purchase of Any Portable Radar Detector” and “Get $50 Off Economy, $100 Off Premium, $150 Off Supreme, or $200 Off Ultimate Ceramic Coating Packages”. Independence Day Sale (June 28th – July 10th): For the Independence Day Sale, our featured offer will be “Get a Free Power Kit with the Purchase of Any Amplifier & Sub-Enclosure Package”. The supporting offer will be: “Free Economy Detail (or Free Bottle of Car Wash Solution) with the Purchase of Any Supreme or Higher Ceramic Coating Package”. CAN Promotions — Father’s Day Sale (June 10th – June 25th): For the Father’s Day Sale, our featured offer will be “Get a Free 8-Gauge Installation Kit with the Purchase of Any DS18 Amplifier”. The two supporting offers will be: “Receive 10% Off a Supreme or Ultimate Tint Package with the Purchase of Any Premium or Higher PPF Package” and “Get a Free Economy Detail with the Purchase of Any Supreme or Ultimate Ceramic Coating Package”. Canada Day Sale (June 28th – July 10th): For the Canada Day Sale, our featured offer will be “Get a Free Power Kit with the Purchase of Any Amplifier & Sub-Enclosure Package”. The supporting offer will be: “Get $100 Off An Interior Detail with the Purchase of Any Premium or Higher Ceramic Coating Package”.
View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
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Monthly Success Newsletter June 2021 Edition
Vendor News
Mitchell 1 Offers Discount to Franchisees Mitchell 1, a preferred provider of industry-leading auto repair information solutions, has partnered with Tint World to provide ProDemand® software to Tint World Franchisees at a deeply discounted price. Tint World Franchisees are able to sign up for ProDemand at $99/month (more than a 40% discount). Mitchell 1 will also provide a customized training program, along with best-in-class technical support. Tint World Franchisees will be able to access repair/diagnostic/estimating information in the following categories: Accessories & Equipment, Brakes, Drivelines & Axels, Electrical, Engine Mechanical, Engine Performance and Suspension. ProDemand delivers complete OEM repair information and exclusive real-world knowledge in a single lookup, to help technicians repair vehicles more efficiently. Key features include: • Smarter searches and navigation with exclusive 1Search™ Plus technology • ADAS Quick Reference • Over 45 million SureTrack Real Fixes — real-world tips based on actual repairs • Interactive wiring diagrams for more accurate electrical diagnosis • Latest TSBs & Recalls • Top 10 Repairs list — time-saving diagnostic feature Founded in 1918, Mitchell 1 is the industry leader in software and services for the automotive aftermarket, helping service professionals improve productivity and profitability. For more information, visit mitchell1.com or contact Mitchell 1 at tintworld@mitchell1.com.
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INSIGHT
Monthly Success Newsletter June 2021 Edition
Product Spotlight Increase Your Profits With Tint World Products In business it is said that 20% of your customers will drive 80% of your business; in many cases this saying holds true, but how do you get that 20% to keep coming back? The answer lies within your brand. As a franchise store owner, you are given Tint World branded detailing products. These products are a way for you to capitalize on the equity in the Tint World brand. 70% of customers will purchase the detailing product used on their vehicle IF they are given the opportunity. As a Tint World franchise store owner, you receive these 16 oz. cases of detailing products at wholesale price allowing for a greater profit margin when selling these items post-service. This is a sure-fire way to increase your store’s bottom line as well as offer the best possible service and product to your customer, which in turn should keep them coming back as a repeat customer! The 70% rule also holds true for individuals who don’t wash their own car, as this is somewhat of an impulse buy. The colorfully branded bottles are attractive to the consumer’s eye and will draw them into making that purchase. Our CDS team is here to help when it comes to increasing your bottom line. Schedule a virtual training for your staff today!
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Monthly Success Newsletter June 2021 Edition
Increase Your Sales Manage Your POS Inventory With These Tips While we’re well into 2021, we’re still seeing some of the lingering dings and dents from 2020. Perhaps the biggest issue we have all seen so far are supply chain issues from vendors. Unfortunately, this is an issue plaguing every vendor in every industry. There are things that can be done to combat this issue and probably the most important item is to make sure you’re staying on top of your inventory. Below are a few tips to help you stay on top of inventory and out of the supply chain mess. 1. Take Advantage Of All The Tools Given To You: Using Shop Monkey and your PO order slips will help you keep a real-time account of inventory you have on hand. 2. Plan Ahead: Now is the time to start thinking about your winter sales and what inventory you’re going to need for that time. If you store relies on Remote Start sales during the Winter months, now is the time to start getting those stocked up and ready to go. 3. Set Expectations: Every industry is having these supply chain issues so customers are facing these issues at every turn. Set their expectations for when you can reasonably accommodate their request; they will appreciate the honesty and they will be pleasantly surprised if you do exceed their expectations. Managing your inventory will be the key to getting through these supply chain issues! Manage expectations, plan ahead, and use the tools you have!
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Monthly Success Newsletter June 2021 Edition
AWE Exhaust (AWE) 2020-2021 Jeep® Gladiator Exhaust System Kit Rugged has never sounded this good! AWE presents the Best Sounding Exhausts on the Planet™ for the JT Gladiator. These exhaust systems are proudly engineered, designed, and manufactured in-house and in the USA. Available in AWE’s crawler-engineered Trail Edition and road trip-friendly Tread Edition.
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INSIGHT
Monthly Success Newsletter June 2021 Edition
Franchisee Spotlight Tint World Store 079 Builds Name, Grows Sales In Local Community January 2019 was the start of a new year and a new beginning for Kit Pelletier, Cameron Pelletier, and Tyler Olinger of Store 079 Jacksonville, NC. After months of delays during their store’s construction, they were finally ready to open their doors – and now they are a household name in the local community. Jacksonville, NC’s community is home to many members of the military and their families. TW’s Jacksonville Team recognized this, and built a culture that caters to these families’ wants and needs. They built a name for themselves as the “go-to” place for all vehicle enhancements, with an emphasis on custom vehicle lighting services. Since vehicle lighting is what they have become known for in the community, they decided to start hosting weekly “GET LIT” cruise nights in their store’s parking lot. These events really pushed them to the top of their community for all things automotive lighting – they were even given awards from Racesport Lighting for their outstanding work! Part of the culture at Store 079 is that every employee should be cross trained to perform different duties. Kit, Cameron, and Tyler are no exception to this rule as they are constantly switching up roles and positions within the store to improve their skills. Now, two years past their opening, they have built a name for themselves in the community and seen continued growth of their sales! Congratulations to Kit, Cameron, and Tyler on your continued growth and success! The best is yet to come for Store 079 Jacksonville, NC.
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Monthly Success Newsletter June 2021 Edition
New Store Openings & Signings Tint World Milestones & New Franchise Signings
Tint World Headquarters would like to give a BIG SHOUT OUT to TWO stores that celebrated major milestones in the month of May! • Store 006: Boca Raton, FL – Michael Halperin & Mike Rogers celebrated the one-year anniversary of their store’s opening. • Store 086: Urbandale, IA – Earl & Shirley MacLeod had their store’s Grand Opening in May after months of delays due to COVID. We also would like to give a “BIG CONGRATULATIONS!” to our new franchise store owners who attended our 2-week June New Owner Training. We wish everyone much success and look forward to watching you all grow and succeed!
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Monthly Success Newsletter June 2021 Edition
Announcements & Images
REGISTER NOW
Tint World’s 2021 Annual International Convention – Registration Now Open! Tint World HQ is dedicated to celebrating and providing ongoing education for our franchise family – so we’re heading to Vegas! We’re excited to announce that the second 2021 Annual International Convention will be held alongside SEMA this year in Las Vegas, Nevada. The theme for this year’s second Convention will be a continuation of the momentum our company has had for the past year. So, we’re using that momentum’s theme to Race To Success: Full Speed Ahead into the new year! Our Convention will be hosted on Sunday, October 31st – November 1st, 2021. Attendees will receive our signature Tint World Swag, Franchise Insights, Keynote Presentations, Vendor Training, Q&A Sessions, Marketing Insights, Awards Ceremony and more while we take America’s favorite playground by storm! Registration for the second 2021 Annual International Convention is Open! Stay tuned for more information on sponsors, keynote speakers, and schedule as we have more developments. Looking forward to seeing you all in Las Vegas!
Tim Kjaer
Owner of Tint World® Medford, NY
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I look forward to the Tint World® Franchise Convention and Awards Banquet training every year.
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Monthly Success Newsletter June 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, with any needs or requests that come up. Please see below for the appropriate department/contact for any inquiries that may aries and someone on the team will respond within a timely manner. We are here to help YOU - our Tint World® family! Vendor Relations:
Email: Marketing@TintWorld.com
Paul Pirro, Chief Strategy Officer & Vendor Manager
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Email: Paul.Pirro@TintWorld.com Contact for: Vendor Inquiries/Issues Information Technology (IT): Sean Christianson, Director of Digital Technologies Nicholas Sherman, Front-End Developer Email: Support@TintWorld.com Contact for: Requests/Inquiries for Tint World Website, CRM (Franconnect) Leads, Store/Owner Email Accounts, Digital Displays, etc. Accounting Department: Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc. Marketing Department Jacob Eisenberg, Director of Marketing Madison Belfour, Digital Marketing Analyst
*Note: For any adjustments to your PPC, please fill out the PPC Request Form. To kick off a or for any adjustments to your Social Media campaigns, please fill out the SM Request Form. Both forms should be emailed to Campaigns@TintWorld.com. Creative Department: Maria Landaeta, Graphic Designer Email: Creative@TintWorld.com Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, Postcards, etc. *Note: For all creative requests, please fill out the Creative Request Form. For window graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email. As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions. Thank you, Tint World® HQ
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