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Monthly Success Newsletter February 2021 Edition
Accelerating Into 2021 With Awards, Recognition, and Success A Message From Our CEO, Charles J. Bonfiglio What a month January 2021 has been for our Tint World® franchise family! 2020 is in the rearview mirror and we have not let up on the gas as we’ve moved into the new year. January has been a month of growth, success, and recognition for our Tint World® brand and it’s important we take the time to celebrate these achievements and continue on this road for the rest of 2021. Tint World® started 2021 on a high note by being ranked in not one, but two major franchise ranking lists! Entrepreneur magazine ranked Tint World® #1 in the Automotive category and #290 overall on its annual Franchise 500® list! Recognized as an invaluable resource for potential franchisees, Tint World® was recognized for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. Franchise Business Review also named Tint World® as a 2021 Top Franchise on its annual ranking list. This list is specifically put together by you – our franchisees based on your overall satisfaction and performance! Being continually ranked on this list is an achievement we at Head Quarters thank you all for! Speaking of success and recognition, our 2021 Virtual Annual Convention is right around the corner on Sunday, February 28th! While things may seem a bit different this year, you can still expect the same great Convention experience with Motivational Keynote Presentations, Franchise Discussions, Vendor Training Breakout Sessions – and, of course, the awesome Tint World® Swag Bags! Our HQ team is working hard to get all the details finalized for what will be a Convention like never before! Updates and information will be sent out by email and announcements in the Facebook Owners Group as they are confirmed. You can also visit the Convention website for more information: https://convention.tintworld.com/ While checking out the Convention website, make sure to check out our new Tint World® website! You’ll notice changes to our design, appointment scheduler, services and more! Explore the new site and content and provide your ideas for business efficiency. We can’t wait for you to take it for a test drive! So far, 2021 has been a strong start to what we know will be an even stronger year! Let’s continue to Race to Success in 2021!
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Monthly Success Newsletter February 2021 Edition
Monthly Promotion Reminder
February 2021 - Valentine’s Day Sale Valentine’s Day is right around the corner! This month’s promotion will run February 5th-20th. Thank you to the U.S. and Canadian FAC members for helping the HQ team put together these sweet savings — happy selling! USA & CAN Promotions — This month’s featured promotion is Wrap Your Hood, Roof, or Trunk Lid Starting at Just $299.99; followed by this month’s supporting specials which include Up To 25% Off Jeep and Truck Accessories, Buy Two and Save: Receive 15% Off Premium PPF and Ceramic Coating Packages or Higher, and Get a FREE HD Backup Camera (Install Not Included) with any Compatible Head Unit Purchase and Install! View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
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Monthly Success Newsletter February 2021 Edition
Vendor News CDS Partnership Underway, Online Portal Live The Web Portal TintWorldWarehouse.com is up and running! If you have any trouble logging in or placing an order, please contact Dann Williams at dwilliams@cdsdashboard.com or 619-952-4814 to help get your order in. Both companies have their webmasters searching for the blockage that a few stores are experiencing. We are getting great feedback from the Tint World® franchisees who have onboarded the new Tint World® Ceramic and Detailing Products. Several more products will come online this year to offer Tint World® the most comprehensive Detailing product line on the market! For the best, long lasting results and most satisfied customers, please make sure to use all of the products in the line for your Ceramic Coatings. As we always say, “Lay it wet and let it sweat.” Apply your Tint World® Ceramic to the substrate in a thick, wet, application. There is no need to cross hatch nor work the product in. The SiC chemical crosslink happens below the solvent, which “sweats” into small micro beads as the Ceramic sets and becomes hydrophobic. This takes 30 to 60 seconds. Then wipe away the excess solvent and move to the next section. CDS prides itself on the best customer service in the industry. We will be reaching out to each store monthly to check in and help in any way we can. We would like to extend the offer to schedule a 30 minute one-on-one virtual training session with Dann Williams. We can answer any questions about products and procedures as well as get your direct feedback. Please click this link https://meetings.hubspot.com/dwilliams23 and choose from the available times for your virtual training session!
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Monthly Success Newsletter February 2021 Edition
Keystone Corner
WeatherTech Digital Fit FloorLiners WeatherTech has recently introduced new applications of Keystone’s Digital Fit FloorLiners for the Heavy Truck Market and are designed in our traditional 2 piece design and fit the applications with vinyl floors. The following is a review of current applications that are now available: • Kenworth/Peterbilt FloorLiners - 2013-2021 KenworthT680 / 2014-2021 Peterbilt 567 / 2013-2021 Peterbilt 579 • Freightliner Cascadia /M2 FloorLiners - 2019-2021 Cascadia / 2004-2020 M2
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Monthly Success Newsletter February 2021 Edition
Product Spotlight SunTek® Altered Black PPF Now Available Back in Black. New Look, Same Protection. SunTek® has expanded its PPF portfolio with the addition of SunTek® Altered Black PPF. With a high gloss black finish and the same features as SunTek® PPF Ultra, new self-healing SunTek® Altered Black PPF utilizes HydroResist™ technology to limit surface accumulation of water and dirt. • Allows customization and offers aesthetically pleasing, high-gloss black finish for vehicles. • Self-healing properties help protect against flying rocks, minor scratches and more. • Proprietary HydroResist™ technology offers advanced stain resistance and product longevity. Ideal for the customer looking for paint protection and a custom look, SunTek® Altered Black PPF can be applied to roofs or as an accent on other areas. Or, customers can have it applied as a full wrap to change the appearance of any vehicle paint color to black.
Better Performance Over Black Vinyl Ordinary black vinyl can change the look of a vehicle but when it comes to protection and performance, self-healing SunTek® Altered Black PPF is a better choice. It's thicker, more durable and provides more impact resistance, helping to protect automotive paint against rock chips and more.
Add SunTek® Altered Black PPF to Your Offering Complement your current offering with SunTek® Altered Black PPF and take advantage of increased profits by upselling. Drivers looking for paint protection can now customize their vehicles, and SunTek® Altered Black is well-suited for the current OEM two-tone trend.
8-Year Limited Warranty, Restrictions Apply. Available now in 60"x50' and coming soon in 60"x15'.
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Monthly Success Newsletter February 2021 Edition
Increase Your Sales Styling Center Brand Image - Upgrade Program The Tint World® Styling Center Image Standards Guide enhances our customer’s experience and increases our center’s success. Our brand identity, marketing message, and center operations throughout our organization, enriches our brand value. Our franchise requires that you upgrade and/or refresh your location every three years to maintain our brand image consistency. In 2020, we updated our Styling Center Brand Image Standards Guide to unite our branding and create a consistent customer experience while offering even more high-quality products and services. Tint World® HQ is offering an aggressive “Center Brand Image Upgrade Program”, with easy no-upfront out-of-pocket cost, to completely renovate your Center location with new Digital Showroom Displays. We have arranged a Sign-N-Drive Program: • No Up-Front Cost Lease Program for your Showroom’s 8-Digital Display Package • Receive $8,000 Rebate Reimbursement for Flooring, Paint, and Signage • Installation Included! The Center Image Design Process will be conducted for each franchise business location to address areas that require an upgrade or refresh at the location to provide a consistent customer experience. The Digital Displays Provide each location to select digital menu pricing tiers, monthly promotional offers, products, and services videos. They also provide matching online and in-store localized marketing campaigns. Center Brand Image Update Areas: • Exterior Building • Interior Building - Showroom
• Interior Building - Shop Area • Showroom Digital 8 - Displays Package
You can review the full PDF flyer for this program with financing information here. For questions, concerns or to get started contact Paul Pirro at Paul.Pirro@TintWorld.com or 910.493.3545.
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Monthly Success Newsletter February 2021 Edition
Important Announcements February 2021 Global Social Media Content As a reminder, the Tint World® Corporate Team creates and schedules global social media content on your behalf through our new Social Media and Review Management platform SOCi. To view the content schedule at a bird’s-eye view, login to your location’s SOCi account and from the Insights Dashboard navigate to Content > Scheduler from the left-hand menu bar. To view each individual post in depth, navigate to Content > Queue. To review training on how to use the SOCi platform, you can watch the recorded New User Training Pt. 1 and New User Training Pt. 2 sessions. For questions, please direct them to Marketing@TintWorld.com.
Consumer Fusion is Now Active for all Tint World® Locations! Consumer Fusion is a platform that automates the review response process, while also monitoring and automatically disputing negative reviews deemed inappropriate or fake by the respective platform’s policies, along with any accompanying photos or videos. As of February 1st, Consumer Fusion has started responding on your behalf to any Google and Facebook reviews left for your location within 24 business hours of being posted (unless you have already requested to opt-out). Please note that if you opted out of the automated responses, fraudulent review monitoring is still active. All owners should have received an email on 2/1 from Consumer Fusion inviting you to set up your account. While this is all automatic and no action is required from your end, setting up your account will allow you to see the Consumer Fusion dashboard for your location(s) and monitor what reviews have been responded to and/or disputed. For any questions, please reach out to our Consumer Fusion support team at TintWorld@ConsumerFusion.com and copy Marketing@TintWorld.com.
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Monthly Success Newsletter February 2021 Edition
Important Announcements
Updates for Tint World’s 2021 Virtual Annual International Convention This year’s Virtual Annual International Convention will be a continuation of last year’s convention theme and overall franchise goal: Race To Success — but this year, we’re Shifting Gears! The event will be hosted on Sunday, February 28, 2021 and, even though we’re going virtual, you can still expect Tint World® Swag, Franchise Insights, Vendor Training, Q&A Sessions, Awards Ceremony, and Much More! We’ve recently updated the Convention registration page with information on this year’s Keynote Speakers, Sponsors, and the day-of Schedule. We ask that you please take time to review this information and we look forward to seeing you all there as we Race To Success in 2021! Learn More!
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Monthly Success Newsletter February 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, whether it be marketing initiatives or systems set-up. Please see below for the appropriate department/contact for any inquiries that may arise and someone on the team will respond within a timely manner. We are here to help YOU – our Tint World® family! Vendor Relations:
Marketing Department:
Paul Pirro, Chief Strategy Officer & Vendor Manager Email: Paul.Pirro@TintWorld.com
Jacob Eisenberg, Director of Marketing Deja Holley, Marketing Manager Madison Belfour, Digital Marketing Analyst
Contact for: Vendor Inquiries/Issues
Email: Marketing@TintWorld.com
Information Technology (IT):
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Sean Christianson, Director of Digital Technologies Nicholas Sherman, Front-End Developer
Creative Department:
Email: Support@TintWorld.com
Maria Landaeta, Graphic Designer
Contact for: Requests/Inquiries for Tint World Website, CRM (FranConnect) Leads, Store/Owner Email Accounts, Displays, etc.
Email: Creative@TintWorld.com Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, etc.
Accounting Department:
*Note: For all creative requests please fill out the Creative Request Form. For Window Graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email.
Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc.
As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions.
*Note: For any adjustments to your PPC, please fill out the PPC Request Form (in its entirety!) and email it to PPC@TintWorld.com.
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