INSIGHT
Monthly Success Newsletter January 2021 Edition
Entering 2021 Shows How Success Looks In The Rearview A Message From Our CEO, Charles J. Bonfiglio Happy New Year, Tint World® family! 2020 is officially in the rearview mirror and many of us were eager to leave skid marks out of that wild ride. But, as we look at where we are and where we’re going, it’s important for us to also reflect on where we’ve been and some of the good things we’ve learned along the way. As owners, we know happy employees are more productive and engaged. A recent study showed employees with high morale increase profitability by as much as 21%, while decreasing absenteeism by 41% and turnover by 59%. Those numbers are important – but as a franchisor, I’m also taking inventory of how our franchisees have been able to navigate the back roads. Same store chainwide sales have throttled up by over 20% in 2020! As a result, many current owners have chosen to open up additional locations, a true testament to our shared confidence in the brand…and themselves! We’ve also had several franchisees relocate to a larger location, putting them on the fast track to the million-dollar club. With rates as low as 3.75% from the SBA, and terms extended from 10 to 25 years, there’s never been a better time to take advantage of opening additional stores in your market area! Tint World® has also awarded more new licenses this year than we’ve ever done in years prior, and we’d like to thank our franchise owners for assisting with franchise validation. Plus, of those new franchisees, we’ve awarded more multi-units than ever before...talk about teamwork! Let’s also keep in mind that this was done in an environment that was influenced by COVID, economical/social impacts, murder hornets…and yet we still broke records. This is something we’re all incredibly proud of as we’ve shifted gears into 2021! Speaking of new licenses, we would have also opened a record number of stores this past year – 21 of them to be exact! Not for lack of trying…but because we were held back on construction buildouts due to COVID. All in all, we opened a total of 7 stores in 2020, however, thanks to streamlining our buildouts, the remaining locations are on track to open by the end of the first quarter this year. We’ve also had several locations double their same store sales over the prior year. Plus, three new locations into the $1 Million Dollar Club, one new location into the $2 Million Dollar Club, and a New Store Sales Record of over $2.8 Million (up $1.6 Million in sales from a year earlier)! While there are plenty of reasons for us to be glad we’ve exited off Interstate 2020, it’s just as important for us to stop and appreciate how blessed we’ve been to achieve this level of success in our pandemic-proof, essential business industry. Despite the roadblocks and barricades you encountered; you held yourselves to high standards and kept on the route to success. Let us not look back on 2020 for the bad, but as a benchmark for our goals as we shift gears into 2021!
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INSIGHT
Monthly Success Newsletter January 2021 Edition
Monthly Promotion Reminder
January 2021 - New Year, New Savings Promotion Happy New Year! January’s New Year, New Savings promotion is set to run the 1st through the 31st this month. Thank you to the U.S. and Canadian FAC members for helping the Tint World HQ team put together these great New Year’s savings that your customers can now take advantage of. Happy Selling! USA Promotions — This month’s Featured USA promotion is Receive 10% Off PLUS a FREE $50 Gift Card (Good for Use on Second Visit Only) with the Purchase of any Premium Triple Play Package or Higher — Tint, PPF, and Ceramic Coatings. In addition to the Featured promotion, this month’s supporting specials include a FREE Tint Strip ($75 Value) with the Purchase of an Ultimate Tint Package; Get a FREE $50 Gift Card with any Purchase of $200 or More OR a FREE $100 Gift Card with any Purchase of $400 or More (Good for Use on Second Visit Only, Must Spend Equal or Greater Amount to Redeem); Receive FREE Exterior Ceramic Coating of Rims with Purchase of a Supreme or Ultimate PPF Package. CAN Promotions — This month’s Featured CAN promotion is Receive 50% Off any Detailing Package with Purchase of any Ceramic Coating Package. In addition to the Featured promotion, this month’s supporting specials include Receive a FREE Gift with Purchase of any Seat Heater Package; 15% Off any Premium PPF and Ceramic Coating Package or Higher (Only Valid if Both Services Purchased Together); Take 50% Off LED Headlights (Installed) with the Purchase of an Ultimate Tint Package. View the promotion’s landing page here! | *Note: promotional social media graphics available through SOCi.
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Monthly Success Newsletter January 2021 Edition
Product Spotlight Jeep Wrangler JL Integrated Multimedia Kit Introducing RadioPRO’s new advanced fully integrated Jeep kit for Stinger’s HEIGH10® multimedia headunit. The kit enables you to replace a Jeep Wrangler or Gladiator factory radio with a show stopping HEIGH10 while retaining all factory features and adding even more upgraded features! It comes equipped with all the necessary components to replace the factory radio while still maintaining a beautiful flush-mount factory finished look (HEIGH10 radio sold separately). With the kit, drivers enjoy the benefits of retaining their factory features (if equipped) such as factory cameras in full high definition, dual and single zone factory climate control, factory amplifier, factory USB ports, safety group chimes, including ParkSense®, steering wheel controls, auxiliary switch panel settings, heated seats/heated steering wheel and on-screen vehicle settings menu. RadioPRO’s newest application allows for fully integrated added features and user-customizable screens such as: • Vehicle information screen (tire pressure, door open/closed/removed, check engine status) • Vehicle drivetrain screen (transfer case, axle and sway bar status, current position latitude/longitude, altitude, steering angle) • Vehicle gauges (eight gauges on screen, save up to two presets, battery voltage, oil temperature, oil pressure, transmission temperature, coolant temperature) • Vehicle off-road screen (pitch, roll, GPS coordinates, compass) • Vehicle performance screen (speed, RPM, current/best 0-60mph time, current/best 60-0mph brake distance, current/best ¼ mile time) For more information on the new Jeep integrated kit (PN: SRK-JW18EH) reach out to our AAMP rep, Mike Eckley, at meckley@aampglobal.com. You can also view more information on the Jeep integrated kit here!
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Monthly Success Newsletter January 2021 Edition
Keystone Corner Save Money and Grow Your Business in 2021 Make sure you check the Rebates and Promos tab on eKeystone for consumer and jobber rebates! Updated frequently, you will find rebates on a variety of products including: • Bestop • Rugged Ridge • Amp Research • Aries • Auto Meter • BAK • Bushwhacker • And Many More! New rebates are constantly being added in a variety of categories and brands. Many include printed materials that can be placed strategically within your store to help push additional add on sales and competitive discounts. Be sure to check back often to see how you or your customers can save money!
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Monthly Success Newsletter January 2021 Edition
Training & Tips The MECP Certified Training Program The Mobile Electronics Certified Professional (MECP) program is the only nationally recognized certification program focused on aftermarket electronics installation and troubleshooting. Technicians and salespeople who have learned the subject material and achieved their certification in one or more categories, demonstrate to their employers and customers that they desire to learn and the dedication to refining their craft. What has changed recently? Everything. The program was purchased in late 2020 by industry veteran Kris Bulla, who has contributed to the program and its content for more than 25 years. This purchase signals a shift in how the program will operate, a significant improvement in accessibility to both the learning content and examinations, and a new focus on marketing the program and the certified technicians and salespeople to the consumer.
Why should this be important to you? Simply put, your credentials help identify your capabilities and expertise to your customers. Doctors and lawyers must attend and accomplish ongoing education to ensure they are practicing in the best, most efficient ways possible, using the latest techniques and knowledge available. Working on a vehicle can be dangerous if you do not understand how the systems work or how the body or safety system components are assembled. Certification at one or more levels within the program can demonstrate you are educated and ready to tackle any vehicle integration project the customer needs.
All learning material and exams are now online and can be accessed by a phone, tablet, or computer with Internet access. Progress and results are updated almost instantly, so achieving certification and marketing that achievement can happen very quickly, maximizing the return on your education investment. The new model is subscription-based, and you can subscribe to the level(s) you think will benefit you the most. It is up to you to quickly accomplish your certification during your subscription so you can enjoy the program perks for the maximum amount of time. Once your subscription expires, you must take a brief recertification quiz to ensure you are on top of any changes and the latest technology.
The new MECP program learning system launches in early February, so stay tuned to www.mecp.com for the latest information on accessing the new learning system! Reach out to MECP directly with any questions at mecp@mecp.com.
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Monthly Success Newsletter January 2021 Edition
Increase Your Sales Your Lifeline: Answering Your Phone 101 Answering the phone correctly is critical to your long-term success. The voice on the phone is often the very first point of human contact for most of our customers. The way you answer your phone directly reflects your store’s image. You should answer: “Thank you for choosing Tint World [Location], this is [Name], how can I help you?” By using the word “choosing,” we are acknowledging that the customer has a choice…and they chose us! It’s a play on words, but it works. You only have two objectives on the phone: secure the customer’s contact information and get a verbal commitment from them to come to the store. DO NOT TRY TO SELL OVER THE PHONE! I promise you that we’re not going to lose your business over price. Instead say, “We have packages starting at __________,” and follow that up with “We have time today at ___ and ___ to get you in. Once you get here, we can go over all your options. Which time works better for you?” Some tips and tricks to remember: The customer should be able to “hear” you smile through the phone. Your initial greeting should be positive and energetic. It is also important to maintain this positivity throughout the entire call. Avoid giving specific pricing over the phone. Explain that in order to quote them accurately, you will have your in-store expert(s) look at their vehicle(s) in order to provide their feedback and recommendations. Request their email and/or phone number, every time! You need this information to get in touch with them and to target them through remarketing initiatives (like our monthly promotion emails)! Get them to commit to a time to come in, so you can give them a VIP tour of your store. Provide excellent customer care and service by showing them around, answering any questions they may have, etc. LISTEN TO YOUR CALLS! Use the DialogTech app to listen back on (and train on) your phone etiquette. At the end of the day, HOW you answer your phone is a direct reflection of what your customer will be expecting from you, your staff, and the finished product. YOU decide what that looks like for them. Happy Selling!
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Monthly Success Newsletter January 2021 Edition
Franchisee Spotlight Stores 037 & 052 — Todd & Michelle Simms Kicking off the New Year in 2021 with a spotlight on multi-location owners, who are no strangers to success, Todd and Michelle Simms! In January 2019, Todd and Michelle acquired store 037 in St. Petersburg, FL. Since then, they have made a host of cosmetic display and showroom upgrades throughout the store and outer location. One year later Todd and Michelle decided to acquire store 052 in Palm Harbor, FL. With one store under their belt, taking on store 052 was no easy feat as they opened the day before Tint World’s 2020 Convention while navigating some tough terrain through COVID mandates in their area. However, they jumped right in! The Simms efforts at both stores have brought them countless benefits and success. A fun fact you may or may not know is that prior to taking over the St. Pete store in 2019 neither Todd nor Michelle had ANY social media experience, nor did either of them even have an account! Fast forward to today and Michelle’s social media campaigns have some of the most impressive stats in the franchise and generate an abundance of great leads. One creative way that they have increased their review count was to have custom stickers made that are attached to every invoice asking for a review — adding yet another way to increase their brand awareness and marketing success. Todd and Michelle are also very active and involved FAC committee members who represent the franchise’s Florida region. Together they have helped the Florida region increase sales and initiate some great marketing promotions. It’s no surprise that the Simms are January 2021’s choice for the Franchisee Spotlight. Great job Todd and Michelle!
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Monthly Success Newsletter January 2021 Edition
Important Announcements
Tint World’s 2021 Virtual Annual International Convention — Registration Is Now Open! While the world continues to go through some changes, Tint World® Corporate remains dedicated to celebrating and providing ongoing education for our franchise family. That’s why, this year, we’re taking the Tint World® 2021 Annual International Convention virtual. This year’s Virtual Annual International Convention will be a continuation of last year’s convention theme and overall franchise goal: Race To Success — but this year, we’re Shifting Gears! The event will be hosted on Sunday, February 28, 2021 and, even though we’re going virtual, you can still expect Tint World® Swag, Franchise Insights, Motivational Keynote Presentations, Vendor Training, Q&A Sessions, Awards Ceremony, and Much More! Registration for the 2021 Virtual Annual International Convention is now open and we ask that you stay tuned for updates on event Sponsors, Keynote Speakers, and the day-of Schedule as we have more developments. We look forward to seeing you all there as we Race To Success in the new year! Learn More & Register Now!
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Monthly Success Newsletter January 2021 Edition
Important Announcements January 2021 Global Social Media Content As a reminder, the Tint World® Corporate Team creates and schedules global social media content on your behalf through our new Social Media and Review Management platform SOCi. Previously, we have only scheduled global content on Facebook. In 2021, we’ve decided to schedule this global content on both your location’s Facebook and Instagram accounts. To view the content schedule at a bird’s-eye view, login to your location’s SOCi account and from the Insights Dashboard navigate to Content > Scheduler from the left-hand menu bar. To view each individual post in depth, navigate to Content > Queue. To review training on how to use the SOCi platform, you can watch the recorded New User Training Pt. 1 and New User Training Pt. 2 sessions. For questions, please direct them to Marketing@TintWorld.com.
SOCi SmartBot Testing On Wednesday, December 16, 2020 we rolled out the new SOCi SmartBot feature — an advanced machine learning and natural language processing ChatBot that delivers a localized and conversational experience while providing 24/7 customer service on platforms like Facebook Messenger. In an effort to utilize this feature to the best of its ability, we’ve decided to work with a group of hand-selected locations to further edit and test the functionality of the Bot. For the locations not a part of this test group, this means the Bot has been temporarily disabled on your accounts until we are ready to re-introduce the feature to you all. Stay tuned for announcements on the Bot as further developments occur. Also, a quick thank you to the stores that are a part of this test group and working with our team to get this feature functioning for the greater good!
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Monthly Success Newsletter January 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, whether it be marketing initiatives or systems set-up. Please see below for the appropriate department/contact for any inquiries that may arise and someone on the team will respond within a timely manner. We are here to help YOU – our Tint World® family! Vendor Relations:
Marketing Department:
Paul Pirro, Chief Strategy Officer & Vendor Manager Email: Paul.Pirro@TintWorld.com
Jacob Eisenberg, Director of Marketing Deja Holley, Marketing Manager Madison Belfour, Marketing Coordinator
Contact for: Vendor Inquiries/Issues
Email: Marketing@TintWorld.com
Information Technology (IT):
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Sean Christianson, Director of Digital Technologies Nicholas Sherman, Front-End Developer
Creative Department:
Email: Support@TintWorld.com
Maria Landaeta, Graphic Designer
Contact for: Requests/Inquiries for Tint World Website, CRM (FranConnect) Leads, Store/Owner Email Accounts, Displays, etc.
Email: Creative@TintWorld.com Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, etc.
Accounting Department:
*Note: For all creative requests please fill out the Creative Request Form. For Window Graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email.
Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc.
As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions.
*Note: For any adjustments to your PPC, please fill out the PPC Request Form (in its entirety!) and email it to PPC@TintWorld.Com.
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