SWOT

Marks and Spencer's satisfied customers are one of its biggest assets Marks and Spencer have been accommodating its consumers over the years by providing them with appealing offers and high-quality garments.

Another strength is that Marks and Spencer are always looking for new ways to lower their footprint by looking to generate energy in its stores by installing solar photovoltaics. By doing this it sets the brand apart from its competitors and gives them an advantage

Strengths Weaknesses Opportunities Threats

Another weakness is the price of Marks and Spencer’s garments. Going to visit the store and then comparing it to other competitors such as Next, their prices of the garments are very different. A pair of Jeans on in Marks and Spencer had cost £39.50 however, you can get the same pair of jeans at Next for less the price.

Marks and Spencer might capitalise on this potential by promoting more of their clothing and utilising other social media-based platforms to attract more Gen Z shoppers. This will help them stand out from their competition and result in greater sales for the store.

An opportunity for Marks and Spencer is that they can look and reevaluate their prices of some of their products. By doing this it might help bring in some more new customers and boots their sales

Marks and Spencer face a threat if they do not change their marketing strategy or find a means to attract new customers Its competitors can push the brand out of the market, causing Marks and Spencer customers to buy at competing brands such as Next and Tesco's.