A Quarterly Graphic Design & Printing Newsletter SPRING 2019
EUROPEAN GENERAL DATA PROTECTION REGULATION By: Paloma Kennedy, Boardman & Clark, LLP
Does the new European General Data Protection Regulation (GDPR) affect my business? Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards to prevent against data breaches and it’s optimal for businesses to update contracts with third-party partners that may be accessing, collecting, or processing such data on the business’ behalf. Why should U.S. business owners care about EU regulations? The GDPR requires active consent to collect data from EU residents and because the Internet is a global place, no business is safe from inadvertently collecting this data. More importantly, the regulation comes with a steep penalty of up to 10,000,000 euros for non-compliance. So, what can you do to make sure your business is compliant? If your website collects data either through online purchases or a contact form, you should update or implement a privacy policy and terms of use. A strong privacy policy and terms of use will help your business avoid liability for data breaches and should require, with the help of Tingalls, all website visitors to actively accept data collection. Having an attorney draft these policies ensures they are customized to your specific business and, as a result, are most protective. Updating or drafting these policies for the first time is simple and affordable, which when compared with the potential fines, makes protecting your business a smart and easy decision.
If you would like to learn more about how your business may be affected by the GDPR, contact Attorney Paloma Kennedy for a free consultation at 608-283-7504 or pkennedy@boardmanclark.com.
EMAIL VS PRINT?
By Wells Print and Digital Services
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When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing and mailing, so these generally are sent out on a monthly or quarterly timeframe. Response Rate The downfall of the e-mail newsletter is the response rate. A good e-mail newsletter might receive ½ percent response. It is very easy for your customer to ignore or delete the e-mail without ever reading it, plus it also has the chance of landing in spam. Whereas, delivery is guaranteed with a printed newsletter through the mail. People like to sift through their mail and decide what to open. A printed newsletter might generate a more positive 3-5 percent response rate.
Here are a few additional reasons why a printed newsletter is still an overall better choice than e-mail: he majority of people prefer a printed physical format. While reading an e-mail, T people often have trouble focusing—studies show our brains associate text with the physical world. he printed newsletter also has a shelf life. Your customer might hang on to it T for a month or two before actually reading it. Also, they could decide to save it for a specific article or information within the newsletter or pass it on to a friend or colleague. ou can include more information in a printed newsletter. An e-mail newsletter Y has limits on how many articles can be included before your customer deletes it. Overall, both the e-mail newsletter and the print newsletter contain informative articles and resources that help you connect with your customers and promote your business. Although the cost to develop and distribute and e-mail newsletter is less, the print newsletter remains the best option. From its guaranteed delivery, higher response rate and longevity the printed newsletter is well worth the extra expense to get your information out to your customers.
TINGALLS COMPANY NEWS Nicole Jacobson joins Tingalls as graphic designer Whether you find her in front of a screen designing, behind a camera lens, or behind the fence cheering on her dirt bike lovin’ boys, Nicole is always looking for a creative outlet. A recent graduate of Madison College, Nicole joined the team last fall as an intern but quickly impressed us with her creative logos, ability to juggle multiple projects on a tight deadline.
Emily Duffy joins Tingalls as account manager Emily embraces new experiences, loves to learn, and tackles each day with energy and strength of character. She's also a mother, traveler, food enthusiast, photographer, and has a graphic design background.
Tingalls Now Offering Design Service to Union Street Design Clients Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. "We’ve served over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has provided her clients.”
“ I’m very grateful for the relationships I’ve built with so POS K E Y TH C AL E H many clients over the years and for my ability to deliver top-quality logos and print designs for them,” Jeanne says. “Not only do I trust that Tingalls has unmatched design talent to continue serving those clients, they’re also a recognized C leader in website design and digital marketing which brings added value for many of my clients.” N AV
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INFOGRAPHIC DESIGN
Looking for a new way to get your company noticed? Your best bet might be to put together an infographic. If you haven’t used one before, or aren’t familiar with the term, infographics are tips, guide sheets, and snippets of information that are designed to be easy to scan and absorb. As a leading graphic design company, we’ve put together dozens of them. In fact, you can see some of our favorite infographic samples at tingalls.com/ infographic-design.php. Aside from being great to look at, it turns out infographics are awesome marketing tools. Let’s look at a few of the simple reasons why… Humans Think More Naturally in Visuals Studies have proven that humans have the ability to process images 700 times faster than text. Infographics are Easy to Share on Social Media Even your biggest fans aren’t likely to share things you’ve written on their social profiles, but they will pass around a well-designed infographic. Why not give them your marketing in a medium that is the easiest to use? Infographics Lead Customers Through Processes By reducing big ideas into simple infographics, you can get buyers to understand the basics of what you need them to know. Once they have a sense of the big picture and overall idea, they can dig into the details on a video, manual, or live presentation. You Can Use Infographics to Persuade Buyers Infographics can help you get your most important marketing details across, making them highly-effective sales tools for your business.
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• Tingalls 2018 Year In Review
• Tingalls Company News
• Email vs. Print
Contact: Steve Namio 608-274-7474 steve.namio@printanddigital.com www.printanddigital.com
Contact: Tara Ingalls 608-268-5525 tara@tingalls.com www.tingalls.com
FRESH INK IS BROUGHT TO YOU BY:
c/o Wells Printing and Digital Services 3121 Watford Way Madison, WI 53713
• Does the New European General Protection Regulation (GDPR) Affect my Website?
In this issue: