A Quarterly Graphic Design & Printing Newsletter SPRING 2018
NETWORKING FOR LEAD GENERATION: 6 QUICK TIPS By Tingalls Graphic Design
Are you doing lots of networking, but not getting the leads you’re hoping for? Or, thinking of mingling with other business owners and professionals but don’t know how to get started? Here are quick tips to help you start getting more leads from every networking event… BE SELECTIVE WHERE YOU NETWORK You can’t get leads if you’re networking with the wrong kinds of people. Even if you’re only attending events on a monthly basis. Take a peek at your target audience’s profiles on LinkedIn. Where do they network? What groups are they involved in? Those are the organizations you should be visiting and joining.
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EASE INTO IT Once you introduce yourself to a group of individuals, ask them how they got into their line of work and what they like best about their job. This approach is good because people generally like talking about themselves and it feels more inquisitive about who they are and less about what they can do for you.
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INVEST IN NICE BUSINESS CARDS AND PRINT COLLATERAL Your business card design should be well thought out and speak visually about your brand. Once your business card is designed, make sure you order through a high quality printer. Have you thought about a unique business card that stands out such as a unique shape?
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MEET THE ORGANIZER Introducing yourself to the networking organizer can certainly be beneficial. Let the organizer know what you are trying to accomplish by coming to the event. They can make introductions as well.
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FOLLOW UP, FOLLOW UP, FOLLOW UP! So many leads fall flat because businesses don’t do what they said they’d do—follow up! Call or email new contacts who were interested in your products or services immediately while the connection is still fresh.
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