Tims Newsletter - April

THE TIMS MONTHLY NEWSLETTER | EDITION 2

NORTH & SOUTH OPS UPDATE

TEAM UPDATES WORLD CUP UPDATES

Monthly Newsletter

We’re back... #2!

As we head out of the darker (hopefully drier and warmer!), the lighter mornings and evenings are definitely putting a spring in my step. We hope this also means customers will be heading out more and into our stores!

I wanted to say thank you for everyone who took the time to write in to us, I have read every single email and there are so many incredible ideas and thoughts. Apologies we can’t respond to them all but check out page 10 to see who won the gift voucher for our top idea!

This is your newsletter so please share if there are there any areas you specifically want to hear about - any thoughts, ideas, or suggestions are very welcome. Please email thetims@timhortons.co.uk – we’d love to hear from you.

Louise Buet

HEAD OF MARKETING

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Group News New Starters

Aman Singh joins the team as Revenue Management Lead.

Aman joins us from Feline Spirits, an alcobev company, where he served as General Manager. Leading the company’s strategy across its operating markets. He holds an MBA in Marketing and brings over seven years of experience and is already making a great impact at Tims.

Ella Grey joins the Marketing team as Local Marketing Executive. Ella joins us from MINISO, the globally loved lifestyle brand known for its trending, playful, products (and dangerously tempting stores that your children can’t leave empty-handed), where she led marketing strategies across the UK. We’re excited to have her join the team!

Emma Young has joined the Procurement team as Procurement Manager. Emma joins us from Kanes Foods in the Midlands, known for their salads, noodles, and stir-fry mixes, where she also held the role of Procurement Manager. A warm welcome to the Tims team!

, s m i T o t e Welcom

Leavers We would like to take a moment to acknowledge and thank Andrea Macchia (Supply Chain), Jess Bates (Marketing), and Isabella Vouyouka (Marketing), who have recently moved on from their roles with us.

During their time at Tim Hortons, each of them made valuable contributions to their teams and the wider business. Their dedication, professionalism, and positive impact have been greatly appreciated. We wish them every success and happiness in their future endeavours.

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Memorial for Raman Kaur It is with profound sadness that we share the passing of our dear colleague and friend, Raman Kaur.

She left us far too soon — a bright light extinguished while it still shone so vividly.

Raman joined TH in 2024 and, from the very beginning, made a lasting impression on everyone around her. She was the kind of person you could always count on — offering thoughtful words in difficult moments, bringing laughter when it was needed most, and providing a steady, generous presence every day.

While her work was exceptional, it was her kindness and the way she treated others that truly set her apart. Raman cared deeply about doing things well, but she cared even more about the people around her.

She remembered birthdays, checked in on colleagues who seemed quiet, and celebrated others’ successes as warmly as her own.

She made people feel seen, valued, and supported.

We are heartbroken by this loss, and at the same time, deeply grateful — grateful to have known her, to have worked alongside her, and to have experienced her rare warmth and generosity, however brief that time was.

The absence she leaves behind is profound and will be felt for a long time to come.

Our thoughts are with Raman’s family, friends, and all those who loved her.

KV Cherian

BUSINESS INTELLIGENCE & DATA MANAGER 3

Ops Update North Region Ops Update Where We’re Winning It has been a whirlwind of a year so far and I would like to take this time to celebrate the hard work, dedication and celebrations we have seen across the region.

Let’s begin!

Cumbernauld have achieved the Sales Grand- Slam and it is only MARCH! They have achieved a record hour, breakfast, day, week and month! Wow! Incredible work and thank you to Rachael and team Cumbernauld. Can you do it again? Watch out though, Dunfermline and Motherwell are hot on your heels with 4/5 records broken too!

The truth is though, if you have not broken records this year, you are in the minority!

What a strong position for us to be in. Okay, ready for the list…? (Inhales deeply) GHS, Leeds, Sheffield, Teesside, Washington, Antrim, Ballymena, Bangor, Boucher, Castlebawn, Coleraine, Connswater, Kennedy Centre, Aberdeen, Argyle St, Dundee, Paisley, Stenhousemuir, Striling + Strathkelvin! All record breakers, thank you and well done!

People Make It Happen Most of you know me well and hopefully you all know my mindset when it comes to how we lead and succeed together. People first!

Our people and their stories are the key to our personal and professional achievements, I would like to take this time to highlight a few from 2026 so far! I have had the pleasure of visiting 28/33 locations this year and I can really see the progress we are making.

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North Region Ops Update - CONT. I would like to begin by telling you about Ambreen in Burnley. Ambreen began with us as a part time team members, quickly showcasing her hard work and eagerness to excel.

Since those first steps she has progressed to Shift Manager and is now the Restaurant Manager in Burnley. She has made it to the top and showed no signs of stopping with positive results so far under her leadership.

Sadly, it is impossible for me to talk about all the team so I will highlight only a few more.

Adrian in Argyle. - you are still in your training after joining us as an external RM, but we have already seen that you mean business and I would like to use this time to say thank you for your leadership! You and the team have broken the record days sales since you started, and I can see a real turnaround in the restaurant!

Lastly, as some of you know, I run a personal program named “Project Pathway”. Every month an ever-increasing number of SM + RMs of varying experience get together with me on a call and chat about leadership, challenges and personal growth. I love this opportunity to connect directly with you all and hope this continues to grow in the coming year.

Ask your line manager today if you want to be part of taking control of your leadership journey.

Rory Van Hannigan REGIONAL OPERATIONS DIRECTOR 5

Ops Update South Region Ops Update As we dive into 2026, it's evident that we've already set an unstoppable pace. While the journey hasn’t always been smooth, the unwavering dedication and resilience of our teams have pushed us forward. Together, we've already shattered several records, each one showcasing the incredible strength of our collective efforts. From record-breaking days to historic weeks, our progress thus far is just a glimpse of what lies ahead. As we continue to face challenges, we stand strong, united, and ready to take on everything this year has to offer.

Our achievements this year speak volumes about the hard work and determination that each team member brings to the table. Just to highlight a few monumental records: Bury New Road: Record day £10,042 Leicester Fosse Park: Record hour £1,207 Plymouth: Record week £41,930 Oldham: Record day £9,863 These milestones represent just a fraction of what we’ve accomplished, and with even stronger campaigns ahead, the best is yet to come.

Additionally, we’ve made tremendous strides in developing our talent within the estate.

The success stories we’ve seen this year exemplify the results of your commitment to excellence and growth: Thomas Cant – Promoted to Restaurant Manager at Ipswich.

Natasha Motala – Completing her Shift Manager training pathway in Gloucester, following her promotion from Team Member.

Amy Katrina Bernardo Moura – Finishing her Shift Manager training in Park Royale after her promotion from Team Member.

Fahima Mirzai – Recently promoted to Shift Manager in Milton Keynes Kingston.

We stand at the beginning of an incredible journey, having already proven our resilience and capability. The records we've set and the milestones we've reached are just the start.

As we continue to push forward, let’s hold our heads high, knowing that we are a team capable of achieving greatness. Together, we will break even more records, develop more talent, and set new benchmarks for success. The future is bright, and with your dedication, there's nothing we can't achieve. Let's make 2026 our most successful year yet!

Rhys Williams REGIONAL OPERATIONS DIRECTOR 6

Marketing Update It’s been a busy start to the year!

We kicked off with our C1 launch, partnering with the GOAT film. This proved hugely popular with families, with the film generating over $185 million at the worldwide box office. The partnership also supported our goal of collecting more customer data, giving guests the chance to win a trip to Barcelona, while creating a fun and engaging proposition for children. Did you spot any of our stores with their windows painted?

They certainly brought the campaign to life?

In January, the government introduced new rules around how high fat, sugar and salt (HFSS) products can be advertised. This means we’ve had to adjust how we communicate outside of our stores. As a result, email has become more important than ever, helping us share our latest news and menu launches directly with customers.

To support this, we’re offering a sign-up incentive to our email newsletters, customers can receive 3 free Timbits* when they join our email list. They’ll also receive a free donut* on their birthday, so please do encourage customers to sign up where possible.

Behind the scenes, we’ve also been working closely with the menu and operations teams to finalise the 2026 LTO calendar and we have even started on 2027! We have some exciting fanfavourite flavours returning, alongside new additions that we’re confident will be a hit.

And whether you love it or hate it, there’s no escaping football this year… the World Cup is coming! We’re excited to be launching an exclusive Tim Hortons campaign during this time to drive both excitement and sales. Customers who spend over a set threshold will receive a scratch card, with thousands of prizes up for grabs—and every card will be a winner. We hope this will help create a buzz around our brand during a key event of the world

Louise Buet

HEAD OF MARKETING

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A day in the life of...

Thomas Carson A Day in the Life of the Supply Chain Team at Tim Hortons We work behind the scenes every day to make sure every Tim Hortons across the UK and Ireland stays stocked, running smoothly.

9:00am – Checking the heartbeat of the business The day kicks off with a review of sales, stock levels, and any live issues. We look for anything unusual — a store selling through doughnuts faster than expected, a late delivery, or weather conditions that might impact transport routes.

10:30am – Working with our partners With two 3PL distribution partners (Bidfood in the UK and Hendersons in Ireland), communication is constant. We review delivery performance, stock availability, and upcoming challenges so stores always know what to expect. We also connect with suppliers like Aspire (bakery) and Lamex (chicken tenders and fillets) to ensure production is aligned with what our restaurants need.

12:00pm – Planning ahead A core part of our role is turning the analysts’ forecasts into a robust and reliable supply plan. The analysts provide detailed demand projections, and we build on that by assessing supplier capacity, production timelines, and distribution constraints. This helps us ensure every product is available when stores need it, not too early, not too late —keeping waste low and service high.

2:00pm – Supporting new menu launches When we launch something new, Supply Chain becomes mission control.

We coordinate incoming stock, manage supplier timelines, organise distribution, and work closely with Ops and Marketing to ensure every restaurant receives what it needs in time.

3:30pm – Solving problems (big and small) No two days are the same. We might be dealing with a delayed lorry, a supplier shortage, or an unexpected spike in product sales.

The team works together to find quick, effective solutions so restaurants feel supported.

4:45pm – Reviewing performance and looking ahead Before we wrap up, we check KPIs, gather store feedback, review stock forecasts, and plan for upcoming weeks.

Tom Carson

SENIOR SUPPLY CHAIN MANAGER 8

Your ideas matter win £20 Amazon voucher!

Following our first edition, we were genuinely blown away by the number of ideas and suggestions sent in. A huge thank you to everyone who took the time to share their thoughts and feedback. From small process improvements to bigger, more creative concepts, it’s clear there’s a huge amount of passion and innovation across our teams.

Please do keep them coming, the very best ideas often come from working with our customers every single day.

And our first winner is… 🎉 Tom Cant from our Ipswich store - your £20 Amazon voucher is on its way!

A big thanks to Tom for his idea to develop a “Do It Yourself” doughnut box—a fun, interactive concept that gives customers the chance to customise their own treats. It’s a brilliant example of thinking beyond our current offering and creating something that could really enhance the customer experience.

What we loved most was the simplicity and creativity behind it. It’s something that feels very “Tim Hortons” - fun, shareable, perfect for families and groups and simple using current products and fillings.

What happens next?

We’re excited to share that Tom’s idea is already being explored further.

• It has been shared with our Head of Food & Beverage • Initial conversations are underway to understand how it could work operationally • The idea will be presented at our next Senior Leadership Team meeting • From there, we’ll assess whether it could become a commercially viable opportunity

Could you be next?

No idea is too small, and every suggestion is reviewed carefully.

Send your ideas to: thetims@timhortons.co.uk Subject line: IDEA Include a short description and the area of the business it relates to.

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