Scotts Valley Times: April 2017

4FSWJOH 0VS $PNNVOJUZ 'PS :FBST t 4DPUUT 7BMMFZ #FO -PNPOE #PVMEFS $SFFL 'FMUPO

"QSJM t 7PM /P t XXX UQHPOMJOFEBJMZ DPN

Assistance to Residents Low-interest federal disaster loans are available to Small Business Administration’s Administrator Linda McMahon announced today.

Full Story page 5

Scotts Valley Farmers’ Market Season Opens April 1

VCUM Bucks for Hunger Drive spring Bucks for Hunger fundraising drive with a mailing that residents will receive in mid April. After the recent nization is looking forward to the fundraising response being the best ever to help those in need.

Sellers! Let’s plan for the sale!

REALTOR

jimfurlong.com

$&35*'*&% -6963: )0.& ."3,&5*/( 41&$*"-*45ÂĽ

831.212.9648

“During the recent winter storms, we witnessed the struggles of our clients-in-need, and at times it was heartbreaking. The wonderful generosity of our local community will help us keep the food pantry and other client programs going strong through the spring and summer months�, said Executive Director Lynn Robinson. ... continued on page 4

The Scotts Valley Farmers’ Market is back for its seventh season beginning on April 1. Once again, every Saturday 9 a.m. – 1 p.m., spring, summer and fall ...

Full Story page 5

Kids Camp Page 8

ual n n A 14th

May 13th 10am - 3pm

IT LOOKS LIKE 1930 FARM ANIMALS, TRACTORS, HAY RIDES, GAMES, CRAFTS!

DONATIONS ACCEPTED

Agricultural History Project @ Santa Cruz County Fairgrounds 2601 East Lake, Watsonville, CA | www.aghistoryproject.org

&/ /0 30-8

Spread Your Academic Wings

t , )PNF 4DIPPMJOH BOE *OEFQFOEFOU 4UVEZ t 8JEF 3BOHF PG "DBEFNJD "SUT BOE &OSJDINFOU $PVSTFT t $PNNVOJUZ 1SPKFDUT BOE 'JFME 5SJQT t $PMMFHF 1SFQ

t XXX QDDT QWVTE OFU WASC Accredited Since 1999

2 / April 2017 / Scotts Valley Times

No. 4 Volume 20

7

17

Table of Contents

6

18

Cover VCUM Bucks for Hunger Drive

5 6 7

Community News Scotts Valley Farmers’ Market Returns for its Seventh Season by Nicole Zahm SVWD Water Testing Required by State

Photos Needed!

15 16

8

Kids Camps Camp Trends Local Sports

10 Scoreboard

3COTTS 6ALLEY #HAMBER .EWS s Pages 11-14 11 Calendar of Upcoming Events 12 Member Spotlight: EarthWise Pet Supply Supports Community 13 ‘Cerissa Miller – Scotts Valley/Santa Cruz Hilton New Director of Sales & Marketing 14

Business Profiles 18

by Edita McQuary and Jessica Locatelli #OMMUNITY #ALENDAR s !RTS %NTERTAINMENT n Pages -ONTHLY (OROSCOPE s Page n Your April Horoscope

Featured Columnists 16 SCORE – Marketing: Fighting For The Customer’s Attention 17 Financial Focus – Teach Your Children Well… About Finances and Investing 19 Fifth District Update by Bruce McPherson – Storm Damage Recovery 22 Tips to Avoid Common Parenting Traps by Nicole Young 3##!3 &EATURED 0ET s Page n Suki: Looking for a Home

www.tpgonlinedaily.com

Scotts Valley Times / April 2017/ 3

Patrice Edwards Mikayla Witmer

publisher publisher’s assistant editor

Noel Smith

contributing writers Noel Smith, Camisa Composti, Nicole Zahm, Edita McQuary, Jessica Locatelli, Bruce McPherson, Nicole Young layout Michael Oppenheimer, Kevin Markley, Liz Senteney graphic artists Michael Oppenheimer, Kevin Markley, Liz Senteney photography Michael Oppenheimer, Kevin Markley, Brad Hagenking website Michael Oppenheimer, Camisa Composti production coordinator Liz Senteney advertising sales Don Beaumont, Louisa Sandman Jay Peters office coordinator Cathe Race distribution Bill Pooley, Annabelle Balcazar

Times Publishing Group, Inc. 9601 Soquel Drive, Aptos, CA 95003 The Times Publishing Group, Inc., publishers of the Aptos Times, a bi-weekly publication, the Capitola Times and Scotts Valley Times, each printed monthly, Coastal Weddings Magazine, Coastal Home and Garden Magazine, Aptos’ Fourth of July Parade Official Program Guide and Capitola’s Begonia Festival Official Program Guide, is owned by Patrice Edwards.

Entire contents Š2017. All rights reserved.

Reproduction in any form is prohibited without the publisher’s written permission PHONE: (831) 688-7549 FAX: (831) 688-7551 GENERAL E-MAIL: info@cyber-times.com Patrice Edwards: patrice@cyber-times.com Publisher’s Assistant: assistant@cyber-times.com Editor: info@cyber-times.com Opinions/Letters: editorial@cyber-times.com Calendar Listings: www.tpgonlinedaily.com Graphics Department: graphics@cyber-times.com Billing Inquiries: cathe@cyber-times.com Classified Sales: sales@cyber-times.com Production: production@cyber-times.com CHECK OUT OUR WEB SITE AT: www.tpgonlinedaily.com mission statement 8F BU UIF 5JNFT 1VCMJTIJOH (SPVQ *OD BSF EFEJDBUFE UP QSPWJEJOH B WPJDF GPS UIF JOEJWJEVBMT BOE PSHBOJ[BUJPOT JO PVS DPNNVOJUZ XIJMF IJHIMJHIUJOH UIF PVUTUBOEJOH BDDPNQMJTINFOUT PG PVS MPDBM CVTJOFTTFT 8F TFFL UP QSPNPUF IFBMUIZ GBNJMZ WBMVFT UISPVHI PVS DPWFSBHF PG ZPVUI BDUJWJUJFT TDIPPM OFXT TFOJPS FWFOUT DPNNVOJUZ HSPVQT BOE FOUFSUBJONFOU 4 / April 2017 / Scotts Valley Times

Cover Story

Valley Churches United Missions’ primary focus is providing supplemental food to clients throughout the year. Our food pantry operates year-round, pro-

“VCUM� from page 1 “As we know, hunger never takes a holiday, and we don’t receive government funding,�

Robinson continues. “This fundraising drive is an extremely important opportunity for our amazing community of friends and neighbors to step up and give what they can. We see Lynn Robinson new clients who never thought they would be in a position to ask for help and we can lift them back up with

Tax deductible donations may be sent

The genesis of Valley Churches United Missions is in disaster assistance, and we still see this as a critical function

for Hunger Drive through the brochure arriving in mailboxes, online at vcum. org or donate in person at 9400 Highway 9, Ben Lomond, Monday through Friday from 9am until 4pm.

For Easter clients receive special food bags, as well as a grocery store gift card (as donations allow) that empowers them to prepare a holiday meal. This food is in addition to what they receive in our food pantry but that’s not all‌ Our youngest

slides — like we’ve recently had — earth-

and fun surprises, and they quickly learn that

-

Churches United Missions has raised and residents in need. Valley Churches United Missions (VCUM) is a grassroots organization serving the needs of low-income residents in the San Lorenzo Valley and Scotts Valley. We do not receive government funding or grants — we rely entirely on the generous donations of individuals and local businesses and organizations. the San Lorenzo Valley or Scotts Valley may sign up to receive food and other services.

Clients include those who are low-income due to under-employment as well as those who are suddenly hit with unemployment.

Our clients also include the disabled and conditions.

local households.

To maintain this level of support for our community, we need a steady stream of donations, and so each year in the spring we reach out to our donors via Bucks for Hunger. We live in a very generous community, and we invite you to be part of the miracle. After all, hunger never takes a holiday. week, year round. Clients may come in twice a month for groceries. Clients facing extreme circumstances may receive additional food.

Food Pantry Hours Tuesday, Wednesday, Thursday 9 to 11:45 a.m.

Seniors only: 1st and 3rd Friday 9 – 11 a.m.

Working clients only: Saturdays 10 a.m. – Noon Our food bags contain staples — pasta, cereal, canned goods, as well as fresh food, such as milk, eggs, and yogurt. During the summer, we’re also able to provide fresh produce, thanks to our local farmers’ erous donations from local grocery stores, farmers’ markets, other food banks, and individuals in the community and Second Harvest Food Bank: With our donated funds we purchase canned goods and other items to round out our food bags.

Contact us: 831.336.8258 Website: www.vcum.org

Community News

Scotts Valley Farmers’ Market Returns for its Seventh Season

EXPERT ADVICE & DELIVERY!

By Nicole Zahm

T

he Scotts Valley Farmers’ Market is back for its seventh season beginning on April 1. Once again, every Saturday 9 a.m. – 1 p.m., spring, summer and fall, the SV Community Center parking lot will be transformed into a bustling place of commerce and neighborly exchanges. As each weekend arrives a group of some of

and diners a great selection of edibles.

Connecting residents directly with local farms, the Market is a resource for agricultural education and provides a

community gathering place for families, friends and neighbors. Known for its focus on regional growers, the Scotts Valley Market showcases organic vegetables, artisanal meats, breads, seafood, pasMarket continues to grow and mature as local residents increase their dedication and support for this special place.

Some of the farms you love are getting creative and working hard to bring customers the full spectrum of what can be grown in our region. Route 1 Farms, known for their colorful dahlia selection and elegant irises is growing protea and lavender this year. Old House Farm brings

of April.

R&K Honey brings the good sweet and, a rotating farm-to-condiment table spotlights local food artisans who know that sourcing from market farms creates

your eyes out for a craft booth featuring local artists, Copper Moon Apothecary selling specialty body products and BURN with fermented hot sauces and veggies like jalapenos, carrots and beets – all spicy, all delicious.

In its usual style the Scotts Valley of the market where little ones can play and get into art projects. Visible from every corner of the market, parents can keep one eye on the kiddos and the other on raspberries.

A weekly music program featuring local bluegrass, jazz and country blues bands keeps the feet stomping. And, on fasts, a farm-to-table, ticketed, multi-course meal spotlighting seasonal ingredients expertly prepared by Brad Briske of Home while they last.

Facebook: Scotts Valley Farmers’ Market

PAVERS RETAINING WALLS STONE & BRICK MULCH & SOIL POND MATERIAL

HWY 1 AT RIVER STREET, SANTA CRUZ

831.423.0763

tion’s Administrator Linda McMahon announced today. SBA acted under its own authority to declare a disaster in response to a request SBA received from

organizations, homeowners and renters whose property was damaged or destroyed by this disaster,” said SBA’s acting Regional Administrator Robert Blaney.

SBA representatives will be on hand at

“SBA” page 10

Car b

on

Ro

ad

ero Way

lo

the following Disaster Loan Outreach Centers to answer questions about SBA’s disaster loan program, explain the application process and help each individual complete their application,” Blaney continued.

The centers will be open on the days and times indicated below until further notice.

No appointment is necessary and there is no cost to apply.

Pu eb

The disaster declaration makes SBA assistance available in Santa Cruz County.

“Low-interest federal disaster loans are available to businesses of all sizes,

EXPERT ADVICE & DELIVERY!

4D

P

MM 7B UUT

FZ

%

SJW

El

SACRAMENTO — Low-interest federal disaster loans are available to California businesses and residents affected by severe storms and

F

17

.PVOU )FSNPO 3PBE

t 3PVUF t .PVOU )FSNPO 3PBE t $BSCPOFSP 8BZ t &M 1VFCMP 3PBE

CentralROAD, Home Supply 180 EL PUEBLO 180 El Pueblo Road Scotts Valley, CA SCOTTS VALLEY

831.440.0763

Scotts Valley Times / April 2017/ 5

Community News

Fresh Seafood, Coastal Mexican & Vegetarian Dishes Prepared “A La Cocina Fresca”

Where Delicious Meets

SVWD Water Testing Required by State

s u o i c i l e D

California’s Drinking Water at Low Risk for Lead Contamination

T

TIERRA Y MAR

Fine Dining Mexican Style

Full Bar , 50+ Tequilas, Santa Cruz Mountain Wines Ocean View, Lunch & Dinner Daily, Reservations Suggested

21 Seascape Village, Aptos

www.palapasrestaurant.com

831-662-9000

Piret Harmon said. “The drinking water we provide to homes, businesses and schools is safe and meets or exceeds all quality standards set by both the state and federal government.

We look forward to working with the school district to help ensure the ongoing safety of our water.”

Schools covered by the new state requirement include public, private, charter, magnet

6 Months No Interest. **On Approved Credit.

Ask for details.

29

$

he Scotts Valley Water District (SVWD) announced today it is partnering with the Scotts Valley Unified School District to test drinking water at the local schools for lead.

The sampling is a proactive measure, spurred by a new State Water Resources Control Board requirement that the water agencies provide water testing for lead if requested by the school districts.

“Delivering safe water to all customers is our top priority,” Scotts

98

and day-care centers are not included.

Scotts Valley Water District will conduct testing for water samples collected at Vine Hill Elementary School, Scotts Valley Middle School and Scotts Valley High School.

Basic Oil Change & Tire Rotation Up to 5 Qts. 5W-30, Filter and Installation.

Oil disposal fee extra.

Or $10off Synthetic Or High Mileage Oil Change

“Student safety is our most important consideration,” said Tanya Krause, superintendent of Scotts Valley Unified School District. “We are pleased that the Scotts Valley Water District will be testing our water to confirm its safety.

We look forward to receiving the results of the tests at all of our sites.”

The sampling will include drinking fountains, cafeteria and food preparation areas, and tions. No additional sampling will be required if initial testing comes back equal to or under the state’s Lead Action Level of 15 ppb. If initial sampling shows levels above the 15 ppb, water systems must notify the school within two school business days of receiving the results.

Service includes Owner’s Manual scheduled maintenance printout.

Not to be combined with any other coupons, discounts or sales offers. Offer good at participating stores on most vehicles. Limit one coupon per customer per vehicle. See stores for details. Offer expires 4/30/17.

The Hanson Locatelli Group at Morgan Stanley

Erik Hanson, CFP®

Senior Vice President Financial Advisor

www.bigotires.com

1219 Soquel Ave 831.429.9989

6 / April 2017 / Scotts Valley Times

®

Proud Contributors to:

Financial Advisor

6004 La Madrona Drive Santa Cruz, CA 95060 831-440-5297 erik.hanson@morganstanley.com www.morganstanleyfa.com/thehansonlocatelligroup © 2016 Morgan Stanley Smith Barney LLC. Member SIPC.

NY CS 8407241 BC007 CRC1338141 11/15

SANTA CRUZ

Jessica Locatelli

Community News

Bunny Sightings at Valley Churches!

R ecent activity indicates an increase in “Bunny Sightings” at Valley Churches United as volunteers begin organizing the annual Easter Project.

Hundreds of family, senior & disabled households have signed up with the hopes of receiving ingredients to prepare an Easter dinner.

VCUM continues to recover from a

thousand dollars of food collected during the Holidays. Help from the community is vitally important at this time. Most needed items are:

We can help!

We can identify your jewelry, tell you what it’s worth, and provide an appraisal if needed.

Call today to schedule your appointment!

831-359-3449

By appointment only

Jeanne Hawk Fine Jewelry Appraisals

Gemstone and Jewelry Valuation, Done Right 5521 Scotts Valley Drive, Suite 235 www.hawkjewelryappraisals.com

How is the Value of Jewelry Determined?

Donations can be delivered to these year round locations:

Find out in this FREE report!

Email us at info@hawkjewelryappraisals.com to request your report.

Fri. 10 am - 4 pm.

canned vegetables canned soup pasta

Hermon Rd. Mon.- Fri. 10 am - 3 pm

cheese jelly/jam peanut butter tuna

days a week.

perishables egg dye kits

Ben Lomond CA 95005

Community Briefs

George Orwell’s 1984 Screening

O

Have jewelry you can’t identify?

Don’t know what your jewelry is worth?

-

place on April 4 from 5 p.m. to 7 p.m. in the Scotts Valley Library Fireside Room, located at 251 Kings Village Rd. For more information visit unitedstateofcinema.com.

Hurt and directed by Michael novel published in 1949. In solidarity with these theaters in their stand for free speech, respect for human rights, and promulgation of factual news, the Scotts Valley Library will be participating in this nationwide screening and community conversation.

Come and watch, talk, and learn about this chillingly relevant story of a man escaping from an overwhelmingly The screening and discussion will take

T

Capitola Begonia Festival Memories and Photos Needed!

photos from past participants of the Begonia Festival. If you have participated as a comdonor, or in some other way, and have memories and/or photos you’d like to share please submit your information by selecting our website begoniafestival.com, then selecting the Commemorative Event button, and follow the instructions for downloading the form.

“Briefs” page 15

Scotts Valley Times / April 2017/ 7

Kids Camps

Camp Trends C amp has been an American tra-

Some things at camp — forming friendships, having fun, practicing new skills, and summer learning gains — will never change. But what are the camp trends today?

Who goes to camp? ore than 14,000 day and resident

M

Each summer more than 14 million children and adults take advantage of the camp experience. Today we see a wide range of ages participating in the camp experience: from children as young as three participating in day camp programs to senior adults, participating in family camps and senior camps.

What types of camps are most popular? raditional camps are still very popular — maybe more popular today than even a decade ago, as young people are interested in learning about nature and the environment, crafts, physical skills, mentorship, and getting along with one another. The camp community embraces those values.

T

There has also been a rise in the popularity of specialty camps, day camps, and family camps, as camps constantly adapt to meet changing needs of families. Many young people like to use the camp experience to sharpen a special skill or develop new ones.

Even traditional year-round camp experiences, as well as any number of specialty programs. This exciting diver-

community is meeting the needs of today’s families.

What activities are popular? he most popular activities at camps today are swimming, arts/crafts, hiking/climbing, archery, and aquatic activities. In addition, ACA research

T

percent of resident camps offered one or more academic/ science and technology programs.

More than four in five ACA-accredited residential camps offer at least one environmental education program for campers.

Whatever the activity, camp gets kids moving! While at camp, campers are typically active three to five hours per day. This is much more that the minimum recommended daily amount of physical activity from the Centers for Disease Control (CDC) of just one hour per day.

With so many options,

camp experience — whether it’s a traditional, day, specialty, family, or even trip or travel camp. Visit campparents.org to start your search, and be sure to check out the expert advice, packing tips, and more.

The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities.

T

For more information, visit www.Camp Parents.org.

Reprinted from www.ACAcamps.org by permission of the American Camp Association

here is a camp for every child, every interest, and every budget! The American Camp Association’s Find a Camp

of camps do not allow campers to use personal electronic devices at any time spondence (letters/postcards) as a means of communication between campers and parents.

SPRING IS HERE! Time to plan for FALL REC SOCCER with the

Scotts Valley/San Lorenzo Valley Soccer Club!

FALL 2017 SOCCER REGISTRATION

Online registration opens EARLY APRIL. Please mark your calendars!

Go to www.svslvsoccerclub.org , click on the Fall Rec Soccer link, and sign up in April to play soccer in Fall 2017!

REGISTRATION INCLUDES: t10 Weeks of Soccer t Full Uniform t Individual & Team Pictures

GAMES AND PRACTICES: Take place primarily at SV & SLV venues Cost: $170.00

All ages and playing abilities welcome! Parents willing to volunteer/coach please join in the fun - we need you!

Our organization strives to bring families of Scotts Valley and San Lorenzo Valley together around the sport of community soccer. Our Fall Recreation Soccer Program provides players opportunities to learn technical soccer skills and develop tactical strategies. We support players as they build a love of the game and practice sportsmanship, teamwork, and respect, all while having fun with friends outside.

Thank you to the many generous organizations and parent volunteers supporting this endeavor.

The players thank you! See you on the pitch!

8 / April 2017 / Scotts Valley Times

Kids Camps City of Santa Cruz Summer Day Camps Camp Cruz, Jr. Explorers, Super Camp and More!

323 Church Street, Santa Cruz Phone: 831-420-5270 Fax: 831-420-5271 e-mail: parksandrec@cityofsantacruz.com web: www.santacruzparksandrec.com

days at Harvey West Pool.

Camp Care Hours: Mon-Fri 10-3 or 7:30 -5:30

Scotts Valley / San Lorenzo Valley Soccer Club

Fall Registration

PO Box 67038, Scotts Valley, CA 95067-7038 Online Registration Opens Early April! e-mail: info@svslvsoccerclub.org web: www.svslvsoccerclub.org The Scotts Valley/San Lorenzo Valley Soccer Club is a volunteer-led organization dedicated to the principles of positive play. The club’s primary purpose is to facilitate soccer play and instruction for the youth of the Scotts Valley and San Lorenzo Valley areas of Santa Cruz County, California. The club is run entirely by volunteers, so please allow some time for a response. If you are interested in an open board position please contact us.

Santa Cruz Soccer Camp P.O. Box 2748, Santa Cruz, CA 95063 Phone: 831-246-1517 web: www.santacruzsoccercamp.com Santa Cruz Soccer Camp is dedicated to promoting a fun and active environment for kids ages 5-15. Youth can continue on with our Leadership Development Program, which successfully produces most of our coaches and directors. We have local coaches and a scholarship and school donation program. Our summer camp consists of week

Monte Vista Horsemanship Camp 2 School Way, Watsonville, CA 95076 Phone: 831-206-9707 e-mail: MVEquestrian@gmail.com web: www.montevistaequestrian.com The week-long Horsemanship Camp at Monte Vista Christian School is a wonderful opportunity for boys and girls to spend hours every day riding and learning about Western and English riding, as well as crafts, swimming, archery and marshmallow MVEquestrian@gmail.com or visit www.montevistaequestrian.com for more information today!

Catalyst Soccer: Player Development Programs Two Great Programs for All Ages and Abilities!

Phone: 831-423-3556 or 408-846-KIDS(5437) e-mail: catalystsoccerleague@gmail.com web: www.catalystsoccer.com Catalyst Soccer has been developing players AND coaches on the Central Coast for over a decade. Since its founding in 1999, thousands of youth players of every level receive passionate coaching and an emphasis on skill development and enjoyment of the game. Individual Ball Skill — Moves, turns, shielding the ball, 1v1’s and many dribbling exercises are designed to — Short-Sided allow players to simulate real game situations while maximizing their touches on the ball.

Scotts Valley Times / April 2017/ 9

Local Sports

Valley High Schools SCCAL All-League 2016-17 Girls Soccer First Team Goalkeeper Sophia Maglato (SLV, Junior) Defenders , Scotts Valley, Sophomore Forwards Jenna Francis Olivia Ross Scotts Valley, Junior Second Team Defenders Emma Zilge

Kaylee Craft Brianna Romeo Scotts Valley, Junior

Honorable Mentions Scotts Valley: Jessica Wright Sophomore, Midfield; Junior, Defender; Peyton Turowski SLV: Meck Senior, Midfield; Vernazza Sophomore, Midfield; Annika Bauerle Senior, Midfield

Girls Basketball First Team Sam Boyle

Veronica Johnson SLV Second Team Ella Giguiere, ScottsValley Honorable Mention Maddy Johnson,

Boys Basketball First Team Jackson Turner, SLV Second Team Tanner Murray, SLV Honorable Mention Reese Stratford Carson Spence, SV Joe Ord , SLV

Linnea Bird Scotts Valley, Junior

VETERANS JOB FAIR

APRIL 6TH 1:00-4:00 PM Are you a VETERAN searching for a Job? Are you a spouse of a Veteran, or family of a Veteran, or Friend of a Veteran?

This Job Fair is for YOU!

LOCATION: 6iÌiÀ> ÃÊ i À > Ê Õ ` }ÊUÊn{ÈÊ À ÌÊ-ÌÀiiÌÊUÊ-> Ì>Ê ÀÕâ

Baseball San Lorenzo Valley Season Record: (3-7, SCCAL 3-2) (Mar 30, H*) St. Francis 3 – SLV 0 SLV 7 – Aptos 4 Soquel 5 – SLV 0 SLV 6 – Scotts Valley 2 (Mar 14, A*) Scotts Valley Season Record: (4-6, SCCAL 1-2) Coach: Marty Heaney Aptos 7 – Scotts Valley 1

online using SBA’s secure website at https:// disasterloan.sba.gov/ela.

Businesses of all sizes and private

April 4th - 2-4 pm

Resume Review One-on-One April 5th - 3:30 – 5:30 pm

Mock Interviews

EVENT SP ON S OR S : 10 / April 2017 / Scotts Valley Times

FOX DIGNITY HEALTH INTERNATIONAL ORDER OF ELECTRICAL WORKERS CALIFORNIA CONSERVATION CORP BRIGHT VISION SOLAR SANTA CRUZ NUTRITIONALS S. MARTINELLI & CO OPERATING ENGINEERS LOCAL 3 UNIVERSITY OF CALIFORNIA SANTA CRUZ Veterans

or destroyed real estate, machinery and equipment, inventory and other business assets. SBA can also lend additional funds to businesses and homeowners to help with the cost of improvements to protect, prevent or minimize the same type of disaster damage from occurring in the future.

For small businesses, small agricultural cooperatives, small businesses engaged in nomic Injury Disaster Loans to help meet working capital needs caused by the disaster.

Economic injury assistance is available any property damage.

Memorial Building 846 Front Street Santa Cruz

Scotts Valley Season Record: (4-6, SCCAL 3-0) Coach: Lisa Rasmussen Scotts Valley 11 – Soquel 1 (Mar 30, H*) “Scoreboard” page 15

Mondays - Fridays, 9 a.m. – 5:30 p.m. Closed Friday, March 31 for Cesar Chavez Day. -

March 28th – 1:00 pm (Learn to translate your Military occupation into desired job skills – 2 hour class)

Softball San Lorenzo Valley Season Record: (9-3, SCCAL 2-0) Coach: Mark Brown SLV 10 – St. Francis 0 (Mar 30, H*) SLV 4 – Santa Cruz 2

Santa Cruz County Disaster Loan Outreach Center

The deadline to return economic injury appli-

Resume Building Class

SLV 6 – Scotts Valley 2 (Mar 14, H*)

“SBA” from page 5

SCHEDULE OF EVENTS:

SANTA CRUZ SEASIDE COMPANY NEW LEAF COMMUNITY MARKET ALLIED UNIVERSAL SECURITY CITY OF SANTA CRUZ FARMER VETERAN COALITION COMCAST WORKFORCE SANTA CRUZ COUNTY GRANITE ROCK SANTA CRUZ BICYCLES COUNTY OF SANTA CRUZ

Casson Rasmussen, Scotts Valley Kenedi Walters Megan Imai, Scotts Valley

available to homeowners to repair or replace damaged or destroyed real estate. Home-

owners and renters are eligible for up to $40,000 to repair or replace damaged or destroyed personal property.

Interest rates can be as low as

percent for businesses. Loan amounts and terms are set by SBA and are based on each

Disaster loan information and application forms are also available from SBA’s Customer Service Center by calling (800) 659-2955 or emailing disastercustomerservice@sba.gov. Individuals who are deaf or hard-of-hearing may call (800) 877-8339. For more disaster assistance information or to download applications, visit https:// www.sba.gov/disaster. Completed applications should be mailed to U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155.

SV & SLV Chambers Joint Networking Mixer Everyone Welcome! Thursday, April 27 from 5:30 – 7:00 p.m.

Calendar of Upcoming Events Thursday April 6 Lunch! 11:30 – 1:30

J

Cruz Mountains further elevated Hallcrest wines’ status.

oin the Scotts Valley and San Lorenzo Valley Chambers of Commerce for this very special joint Networking Mixer.

This event is open to the entire The

first

vintage

was

to wine tasting delicious refreshAppropriately named in the the Hall family, Hallcrest sits at the crest of a small hill above the town of Felton. prominent business attorney from San Francisco, acted on his passion for wine and planted the Hallcrest Estate vineyard. An on-site winery followed in 1945 and is still in use today.

Hallcrest was one of only three wineries in the Santa Cruz Mountains and the only one producing varietal wines from estate vineyards.

Hallcrest Vineyards quickly became one of the outstanding wineries in California, known for its Cabernet Sauvignon and White Riesling.

Acclaim for the wines combined with Hall’s reputation as a winemaking pioneer in the Santa

Scotts Valley Businesses Scotts Valley Water District Two Civic Center Drive

and his family bought the Hallcrest site, which had been operating as Felton Empire Winery since Chaffee Hall’s death. John and his family restored the original Hallcrest name and label.

Thursday April 27 SV & SLV Chambers of Commerce 5:30-7:00 p.m.

Hallcrest Vineyards

original crusade to make uncompromised quality wines from the Santa Cruz Mountains.

Hallcrest is family owned and operated by the Schumacher’s. The winery’s focus is on handcrafting premium wine in small lots that bear a “signature” Santa Cruz Mountain Appellation character.

Friday April 28

nd Annual 82% Micro Business Summit 8:00 a.m. - 6:30 p.m.

Cabrillo College

Thursday May 11

Let’s Get Acquainted!

Re-Opening Ribbon Cutting 5:30 - 7:00 p.m.

Meet Your Community Business Owners & Chamber Members

American Dream Realty

Cost: FREE! Bring your own Discover lunch. Learn what your neighservices that the Scotts Valley boring business is doing and how Chamber has launched to being a chamber member can help drive your growth and success. you grow your network and your Meet Chamber Ambassadors business. and Committee Chairs that 10 Minute Feature Presencan be a conduit for you to tation: our business community Introduction Speeches and residents. more!

Bring Business Cards and Janet Ambassador, Business Owner JJ Marketing Materials for 40+ ach business owner will Janssen, Scotts Valley Chamber Services Coaching and Consulting attendees be given an opportunity to Board of Directors, Membership Business Services.

RSVP at info@scottsvalley Committee Chair, Chamber chamber.com introduce their business.

E

Happy New Year!

Thursday July 13 Art Wine & Beer 6 – 8 p.m.

Scotts Valley Hilton (tentative)

Saturday August 19 Sunday August 20 Wine & Beer Festival Skypark

Call the Chamber Today or Visit www.scottsvalleychamber.com Scotts Valley Times / April 2017/ 11

Scotts Valley Chamber News

New Member Spotlight

MusicalMe – Music Educator, Lizz Hodgin M based, award-winning Music Together® Early Childhood Music & Movement Enrichment Program in Santa Cruz, Santa Clara and Monterey Counties. Lizz Hodgin and her team are passionate about bringing children and their caregivers closer through shared music making and helping people discover the joy and educational value of early music experiences.”

Lizz goes on to say; “Music Together

still does. Music is special, it’s magical.

Making Music Together with my son was exactly what I imagined I’d do with my pre-

cious baby before he was born and before the reality of post-partum depression and exhaustion hit me. Attending class every week was our special time together, the guaranteed time set aside to fully focus on being with him – singing and dancing and having a wonderful time together, just the way I had imagined being a mom would be. And now?

Well, now I can’t get him to stop singing!”

According to the experts, “Families should immerse their children as early as possible in a music-rich environment.”

“They’re absolutely SPOT ON,” says Lizz Hodgin, Director of MusicalMe, Inc. (“MMI”). As our local Early Childhood Music Expert, Lizz is sharing this brief list of reasons (“There are MANY more, believe me!”) why children should be immersed in music as early as possible based on the latest research: they are born with the potential, or aptitude, to learn to participate in the music of their culture. performance oriented environment, in which children feel free to play and experiment is essential. nonjudgmental about their children’s musical experimentation, as musical development occurs in stages, over time.

just like walking and talking, as music is one of the multiple intelligences through which children know the world and are able to express themselves in it.

Point, Marina, Santa Cruz, Saratoga, Scotts Valley, the Summit & Watsonville.

Classes are available for children from birth through kindergarten age with one or more adult caregiver.

learning supports all aspects of children’s cognitive, linguistic, physical, and social emotional development.

For more information, to Register or to schedule a Free Class, contact MusicalMe, Inc. via phone at (831) 438-3514 or via email at registrar@musicalme.com or online at www.musicalme.com.

program in Ben Lomond, Campbell,

Member Spotlight

EarthWise Pet Supply Supports Community

E

arthWise Pet Supply is a local, family owned and operated business. Owners Brett Aeck,

pride in both their community and their business and it shows. EarthWise Pet Supply, which is located in the Kmart shopping center, will be celebrating their fourth anniversary in June.

They boast full service grooming for cats and dogs. They also specialize in helping pets with health issues and senior pets, as well as those puppies that just don’t want a bath! EarthWise carries a complete selection of natural pet food and supplies. They are even now carrying live food such as crickets for those looking for food for their reptiles.

12 / April 2017 / Scotts Valley Times

Through the love of their business, animals and Scotts Valley, worthwhile causes here in our community including: Peace of Mind Dog Rescue, AFRP, Homeless Pet Project, the SPCA, the Chamber of Commerce, SCM Pit Crew, Relay for Life of Scotts Valley, Pregnant Mare Rescue, Scotts Valley High School, Baymonte Christian School and many others!

They have also “adopted” Atlas, the K9 for our Scotts Valley Police Department. EarthWise donates all of Atlas’ food, toys, supplies, and grooming services.

EarthWise Pet Supply – Scotts Valley Square Shopping Center, 266 Mt Hermon Rd, Scotts Valley (831) 7081016. Website: https://earthwisepet.com

Scotts Valley Chamber News

Cerissa Miller

Scotts Valley/Santa Cruz Hilton New Director of Sales & Marketing

April 29, 2017, 9am-3pm

H

ilton Hotels and HEI Management is bringing together the best and brightest hotel Directors in the hospitality industry. Cerissa most recently served in the hospitality industry in many positions as Director of Sales, Director of Business travel for multiple Downtown Silicon Valley hotels and Business Development Manager for hotels in the Bay Area.

Currently serving as the Director of Programs for the Silicon Valley Business Travel Association, Carissa is working hard to generate additional economic impact right here in her hometown, Scotts Valley, through identifying new group business and utilize new marketing strategies to reach additional markets. Cerissa is proud of her roots and very excited to partner with our local Scotts Valley and Santa Cruz small business owners.

Mrs. Miller is very active in the community with her charity and volunteer work here in Scotts Valley. She currently resides in Ben Lomond with her husband Mike and daughter Sophia. Mrs. Miller is excited to give her daughter the same opportunities she was allotted growing up here. Her daughter Sophia even attends the same elementary school she attended.

The hotel is in a picturesque setting that will provide the perfect backdrop for any event. The Hilton Santa Cruz/ Scotts Valley is a great venue for all social events, catering events and all group needs.

The hotel’s ballroom can hold up to 300

Make the compliments rain down on her like spring showers...

Sparkle and dazzle her with color Beautiful, sparkling diamonds Gemstones in all colors comfort and rest for all your group room needs. Call the sales department today.

Hilton Santa Cruz/Scotts Valley, 6001 La Madrona Dr, Santa Cruz, CA 95060. Phone: (831) 440-1000

245 Mt. Hermon Rd., Suite Y Scotts Valley, CA

831-438-1844

Friendly customer service

STAY CONNECTED TO US! Sign up for our free email newsletter at svwd.org

Scotts Valley Times / April 2017/ 13

Scotts Valley Chamber News

Second Annual 82% Micro Business Summit Returns

T

he biggest small business event in Santa Cruz County returns Friday

March Ribbon Cuttings >L> iÀ ÃÊ >ÀÊEÊ À ÊUÊ-V ÌÌÃÊ6> iÞÊ Þ

4:00 p.m. when up to 500 local business owners gather at Cabrillo College to collaborate, share ideas and learn how to grow their business from leading entrepreneurship experts.

A project of the Santa Cruz County Development, this year’s event features a range of speakers on nology for startups, working with millennials, making the Internet work for you and more.

Business Summit” are on sale now at

Participants will be able to choose from a range of dynamic speakers and breakout seminars, receive a complimentary breakfast and luncheon and have access to an afternoon mixer as well as fanEnrollment is limited to 500 participants.

Scotts Valley Chamber of Commerce

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066

Advertise in the Scotts Valley Chamber Newsletter

14 / April 2017 / Scotts Valley Times

Call for SPECIAL RATES 831.688.7549

PRSRT STD U.S. Postage PAID Santa Cruz, CA Permit No. 329

Change Service requested

Cabrillo Stage’s 2017 Summer Season based on the French fairy tale by Jeanne-Marie Le prince de Beaumont, it’s a love story that

Broadway style musicals, Cabrillo Stage presents two great shows for

Stage’s production of Beauty And The Beast and highly entertained by the hilarious antics of The Addams Family. through July 9, takes the lead with characters created in the 1940’s by Charles Addams in his single panel cartoons depicting an amus-

“Briefs” from page 7

“Scoreboard” from page 10 Scotts Valley 13 – St. Francis 0

N

Disney musical of a classic old fairy tale, and the other follows an oddly unique family that has been captivating audiences for over

Community News

macabre. While most of us remember the musical is based on the original cartoon characters. Come enjoy the music and laughter as Cabrillo Stage brings this weird and wonderful family to devilishly, delightful life!

Next let Beauty And The Beast cast its spell. With its age-old tale of love and redemption, and a lush musical score, it became an international sensation that has played to over 35 million people throughout the world. Adapted from Walt Disney Pictures’

SVUSD Selects Construction Company For Scotts Valley Middle School.

You may also contact us via e-mail at begoniafestival@gmail.com or by calling

T

upcoming event to honor the Capitola Begonia Festival and all participants past and present.

Thanks!

Teresa J. Green, Publicity Capitola Begonia Festival

ering lease-leaseback agreements, the District established scoring criteria to evaluate pro-

announced the selection of a construction company for the Scotts Valley Middle School

the project. The proposal that achieved the best value score was selected.

reminding us to look past the exterior of a person and see into their heart. Beauty And th through August 13th.

On line ticket sales begin April 1st at

Boys Volleyball San Lorenzo Valley Season Record: (0-7, SCCAL 0-5) Coach: Ashley Tennant

(Mar 15, H*) or you may purchase season tickets and see both shows at a discounted price. All performances are held at the Cabrillo Crocker Theater on the Cabrillo College Campus.

Scotts Valley Season Record: (1-6, SCCAL 1-6) Coach: Marty Leshin

the Superintendent will bring a recommendation to approve the agreement with Overaa Construction Company headquarin Richmond, Oakland and San Jose and conducts operations throughout Northern California. Carl Overaa established the

Website: www.overaa.com

(Mar 15, A*) (Mar 10, H*)

(*League Games)

Scotts Valley Times / April 2017/ 15

Featured Columnist

Marketing: Fighting For The Customer’s Attention

O

ne thing has always been fuzzy to me: just what is marketing? A lot of people seem in the fog on that.

Olson of KSCO radio.

As Michael sees it, the best one-word Well, I admit that caught me by surprise, but the more we talked about it, the more sense it made. As Michael described it, there are three basic elements to suc-

Using the right weapon is critical. Your basic weapon is the message you put out, but (as most military texts note), weapons can be either strategic or tactical. Let’s look message.

This is the message that positions you, your products and your services.

This will normally focus on one of three

objectives. For new businesses, the message will be the primary tool for establishing one’s position in the market.

For established businesses, it will aim at keeping clientele aware and involved (although it may also be used to upgrade the business’ image with a more expensive product line or new services). The third focus (one we all hope to avoid) is to overcome a bad image.

When an employee sours customers’ experiences, you can fire the employee, but you must do something proactive to win the disgruntled customers back.

Hit the right target. The tactical message, on the other hand, motivates customers toward a specific opportunity (usually a sale, but also an evening of entertainment, or a new product offered on a trial basis).

Obviously, the choice of weapon will relate to the choice of target. While it is important to under-

Safe at Home Senior Care FAMILY HELPING FAMILIES

Remain Safe in the Comfort of Your Own Home!

OUR SERVICES INCLUDE: t $PNQBOJPOTIJQ t 1FSTPOBM )ZHJFOF $BSF "TTJTUBODF t 5SBOTQPSUBUJPO "TTJTUBODF t .FBM 1MBOOJOH 1SFQBSBUJPO Z t -JHIU )PVTFLFFQJOH UPEB $BMM REE F for a TTNFOU t .FEJDBUJPO 3FNJOEFST BOE NPSF "TTF

(831)462-3500 #BZ "WF 4VJUF t $BQJUPMB $"

www.safeathomeseniorcare.com 8& "3& " -*$&/4&% )0.& $"3& "(&/$: 8*5) 5)& 45"5& 0' $" )$0

45"5& 0' $" )$0

16 / April 2017 / Scotts Valley Times

tactical marketing targets, other considerations must be made.

Few businesses target every person or every area. If you were selling Sponge Bob items, you would target small children, young parents and doting grandparents, but you would not target people in their twenties with no children. Understand what portion of the populace will buy your product and aim your merchandising at them.

Use the right amount of force.

Excessive force (which here is measured in dollars) can be a waste of your resources (which are not unlimited). For example, if you owned a business whose specialty was

mass mailing every week.

The average driver gets about four oil changes a year. You would advertise to him 13 times per oil change. A better

your options carefully. Select the force (frequency and vehicle) that will let your weapon hit your selected target. Plan it like Eisenhower would have planned a military campaign.

This may seem simplistic, but if you

business objectives.

Community News

W

down the chute at Harvey West Park Sunday, April 30 at this annual Omega Nu fundraiser. All proceeds

One of the two main purposes of the Santa Cruz Chapter of Omega Nu is to meet the charitable needs of the local quake, Omega Nu has given over two million dollars to individuals, families and organizations in need. Total charitable contributions are in excess of three hundred thousand dollars over the last 5 years.

The second purpose of the Santa Cruz Chapter of Omega Nu is to support education. The Sigma Alpha chapter of Omega Fundamentals grants to 54 teachers at 9 of our elementary schools in the amount of “Ducky Derby� page 23

Featured Columnist

Teach Your Children Well …

About Finances and Investing H igh debt levels … lack of savings … the inability to budget — these problems all have several causes, but one of them is almost certainly

never developed the money management skills necessary to cope with our complicated — and expensive — world.

But if you have young children, you can teach them some money-smart lessons — and who knows? You could use the opportunity to give yourself a few valuable reminders, too.

Here are some suggestions for a Save for a goal. In our highly commercialized culture, it’s almost inevitable that your children will eventually become somewhat acquisitive. Obviously, it’s important to teach them that they can’t have everything — and they certainly can’t have everything right now. So, once they are old enough to receive an allowance or to earn money

in some fashion, encourage them to set a goal for something they want, such as a toy or video game, and to put money aside every week for that goal.

It’s also an excellent idea to model this behavior yourself. So if you are considering making a major purchase in the not-toodistant future, such as a car, show your children how you are setting aside money regularly for this purpose, rather than borrowing as much as you can or putting the entire purchase on a credit card.

Establish a budget. It can be challenging to create a household budget and

your children a favor by showing them how you have a certain amount of income and where it goes — mortgage, utilities, groceries, retirement accounts, etc. — each month. Explain to your kids that by staying within your budget, you can help avoid problems such as debt and extra fees tacked onto bills for late payments. You might also want to point out that, as your ibility in budgeting. Here’s the key point: long run.

Have fun with investing. It might surprise you, but even young children enjoy learning about the investment process, especially if you explain to them that they can be an owner of a company that makes a product or service they like.

You might want to pick such a company and, along with your child, chart its course over time.

“Focu$” page 23

2017 U. S .

CHAMPION NATHAN CHEN

SAP CENTER AT SAN JOSE FRIDAY, MAY 12 • 7:30!PM MERYL DAVIS & CHARLIE WHITE • ASHLEY WAGNER • GRACIE GOLD MADISON CHOCK & EVAN BATES • JEREMY ABBOTT ADAM RIPPON • MADISON HUBBELL & ZACHARY DONOHUE WITH SPECIAL GUESTS – 2017 U.S. CHAMPIONS NATHAN CHEN and KAREN CHEN!

BUY TICKETS NOW • STARSONICE.COM • 1.800.745.3000

DATE AND CAST SUBJECT TO CHANGE. STARS ON ICE AND LOGO ARE REGISTERED TRADEMARKS OF INTERNATIONAL MERCHANDISING COMPANY, LLC. © 2017 ALL RIGHTS RESERVED

Scotts Valley Times / April 2017/ 17

Business Profile

THE HANSON LOCATELLI GROUP at Morgan Stanley

Meet the Practice and the Professionals

By Edita McQuary and Jessica Locatelli

B

ecause April 15th falls on a Saturday,

deadline has been extended to Tuesday, is perhaps one of the busiest seasons for their practice, but Erik Hanson and Jessica Locatelli assist their clients and referrals matters.

Meet the Practice oug was a retired executive who became an avid California municipal bond collector during his retirement and subsequently a client of The Hanson

D

Doug’s health began to decline, Jessica Locatelli mentioned that he might consider dealings to allow his family an introduction to his assets and an understanding of his investment philosophy.

From that simple suggestion 10 years ago, Erik and Jessica continue to assist markets and managing their inheritance.

Doug’s children to explain the changes and the best solutions going forward. They still utilize tax mitigation strategies, insurance and estate planning tools, and many other investments that their father began with Erik and Jessica years ago. In fact, the client relationship is now gaining a third and fourth grandchildren with home purchases, life insurance needs, and retirement planning as well as Doug’s great grandchildren’s college savings plans.

Kevin is a local business owner and entrepreneur. Erik and Jessica have sale of his Silicon Valley based construction assisted Kevin’s company in raising capital as the thriving business needed ventures. As Kevin’s company grew more

corporate 401(k) retirement plan. The Kevin on retirement savings, they also provided expertise on retirement planning 18 / April 2017 / Scotts Valley Times

Dave Johnson (from left), Erik Hanson, Jessica Locatelli, and Ty Locatelli at the United Way Fundraising Golf Tournament. to the entire company. Making sure Kevin and other key employees were adequately covered with life insurance as well as advising on cash management strategies for Kevin’s corporation were pivotal values that Erik Hanson also added.

Fast forward several years, Kevin has now successfully sold his company for a

adhering to the principles of integrity, tiality, professionalism and diligence when dealing with clients. His wife, Pamela, and son, Jaxton, are also multi-generational residents of Santa Cruz County.

Financial Advisor Jessica Locatelli is a graduate of The University of California,

risk the proceeds of his life’s work with online advice or computer algorithms that could not possibly understand his current and complex circumstances. While the focus of their investment advice has changed over the years, Erik and Jessica continue to work with Kevin with a new focus on tax mitigation and long-term, predictable income strategies. Kevin knows that his decision was a wise one as he continues to work with The Hanson Locatelli

NMLS, and CA Insurance licenses. She is married to Ty, a third generation local

Meet The Group rik Hanson, Financial Advisor, began

E

furthered his expertise to obtain the Cerprestigious designation recognizes Erik for meeting rigorous professional standards,

their 9-month-old daughter, Mia, on their small boarding ranch, Boulder Creek Stables, in the Santa Cruz Mountains.

presented is general in nature and not intended to provide individually tailored investment advice. The strategies and/or investments referenced may not be suitable for all investors as the appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. Investing involves risks and there is always the potential of losing money when you invest.

views of Morgan Stanley Smith Barney LLC, Morgan Stanley Smith Barney LLC Stanley Financial Advisors or Private Wealth

morganstanley.com, www.morganstanleyfa.com/thehansonlocatelligroup Erik Hanson and Jessica Locatelli are Financial Advisors with the Wealth Management Division of Morgan Stanley in Santa Cruz, CA. The information contained in this article is not a solicitation to purchase or sell investments. Any information

and their attorney for matters involving trust and estate planning and other legal matters. ® , CERTIFIED FINANCIAL PLANNER™ and the US. CRC1733296 03/17

Featured Columnist

Storm Damage Recovery

By Bruce McPherson

W

ith a week of sunshine, it’s tempting to forget about the winter’s deluge and the associated storm damage. Tempting, but not possible. As of Wednesday,

the unincorporated area, million in damage. Dozens and dozens more private roads were damaged.

Recovery will be a long process – and we are just getting started. I wanted to share some of the options available to residents who had storm damage to their private property, roads or businesses.

B

y far, the best deal around for private property and road damage is the U.S. Small Business Administration (SBA). Homeowners and renters who experienced uninsured damages during storms that occurred between February 1 repair loans from the SBA. Eligible damages are wide-ranging and include property damage, personal property and economic damages. Road associations can also apply. Individual with up to a 30-year loan repayment.

Businesses and road associations can

ciations, and 3.15 percent for businesses.

Through mid-April, the SBA will

Street, where residents can apply for assistance. Applicants may also complete the process online at https:// disasterloan.sba.gov/ela. The deadline for physical damage applications is May 19. The deadline for economic damages is FEMA Grants for Road Repairs nother option to recoup from storm damage for some residents are FEMA grants. However, that option is limited to road associations, which operate under a County Service Area (CSA). Many of the existing 30 CSAs will be able to apply as

A

part of the overall County application for federal and state funds that can cover up

However, that is only true for the existing CSAs that had damage during the January storms.

Property owners can’t form a CSA now to retroactively fund repairs – and we’re still waiting to learn whether the February storms will be covered.

Setting up a CSA is not cheap (about $10,000) or fast

and door threshold ramps that are need for the facility to meet codes for accessibility to allow public use.

To donate, visit the website at www. bcrpd.org.

Romantic Movies

Because they are almost a “little government” to pay for customized services, whether that’s roadwork or to build a bridge, CSA’s must adhere to public bidding processes. That means the repairs often cost more.

But, CSA’s do have a big plus factor.

Once residents decide how much to assess themselves — and vote to approve the amount — the assessments are collected as part of your annual property tax payments. My advice would be to explore setting up a CSA now to be eligible for FEMA and state funds in

W

County Parks ould you like to hear about something besides roads and storm

Our County Parks Department is holding public meetings in April and May to hear what you want from your County parks. These strategic plan public meetings are intended to guide the future of our parks, programs and facilities — regional parks, neighborhood and community parks, arts, community events, youth programs, teen programs and adult and senior programs.

Ben Lomond. I hope to see you there. Please visit www.scparks.com/strategicplan for more information and updates.

Now is also an important time for the Bear Creek Country Club, the newest park in the Fifth District. The Boulder Creek Parks and Recreation District is

ACROSS

1. Bunch of VIPs? 6. Parents + teachers, acr.

9. Sour milk sign 13. Meltable abode 14. Oui 15. Jessica Rabbit’s true love 16. Fix a program 17. Hi-____ 18. Assuage 19. *Where Tom Hanks was sleepless 21. *Cary Grant and Deborah Kerr’s liaison 23. Jack Kerouac, or ____ Paradise 24. Medieval domain 25. Roll of bills

28. Inauguration event 30. Like olden day toy 35. Bypass 37. Encore!

39. Blood line 40. Collier’s office 41. Deflect 43. Indigo user 44. Petri dish medium, pl.

46. “At ____, soldier!”

47. Hindu wrap 48. Everyday 50. Ego’s main concern 52. Bad-mouth 53. Schooner pole 55. Corn unit 57. *”Shakespeare ____ _____” 60. *What Audrey Hepburn had in Rome 64. Clive Bixby to Phil Dunphy

65. Plays for pay 67. Harry Potter’s antagonist 68. Neopagan religion 69. ____ Aviv 70. Say something 71. *”The ____ House” with Keanu Reeves 72. *Affleck’s character chased her 73. Waxing crescent, e.g.

1.

2.

3.

4.

5.

6.

7.

8.

9. RC or Pepsi 10. Tangelo 11. Back seat 12. Brut, as in champagne 15. Basket-making fiber 20. Camel’s kin 22. Marines are this and proud?

24. Where Japan is 25. *Pretty one 26. Friend from Mexico 27. Iraqi money DOWN 29. *It actually happens Auction actions 31. Nonverbal O.K., pl.

S-shaped molding 32. Tree nymph in Greek *”Valentine’s Day” mythology actress 33. First cradles Disorderly crowds 34. *”Midnight in ____” Battlefield ID 36. Four years to a Combustible heap President Golf starting point Allegro ____ in music, 38. Gaelic 42. Ma Bell, e.g.

Italian

45. Indian restaurant appetizer 49. Head or john 51. Collapse a chair, e.g.

54. Mordane in “Game of Thrones” 56. Occasion for pink or blue balloons 57. One of the hipbones, pl.

58. *Male lead in “The Prince of Tides” 59. Pretty undergarment fabric 60. Has divine power 61. Subject of stats 62. Single pip cards 63. Yesteryear 64. Hole punching tool 66. “Losing My Religion” band © Statepoint Media

Answers on 23 »

Scotts Valley Times / April 2017/ 19

Community Calendar San Lorenzo Valley Chamber of Commerce Calendar Thursday April 27

Joint Mixer with SV & SLV Chambers of Commerce 5:30-7:00 p.m. Hallcrest Vineyards 379 Felton Empire Road, Felton

Announcements

The 2017 Human Race www.humanracesc.org anta Cruz County is already a pretty dreamy place to be but it is about to get more magical as 130 Human Race teams hit the pavement to begin fundraising for their goal. From now through May 9, teams are campaigning to make magic, give more, and grant wishes as they collectively step out to ask the community

S

Nar-Anon Santa CruzGreater Bay Area (GBA) of Northern California

W

hat is co-dependency?

What is enabling? What is this insanity? Am I the only one who feels this way?

Join Nar-Anon, world wide fellowship of relatives and friends of addicts who have been affected by someone else’s addiction. As of October 1,

Third Fridays: 12-1 p.m. in Aptos Mondays

Caregiver Support Group

12-1 p.m., PAMF, 2850 Commercial Crossing, Santa Cruz atz Cancer Center, PAMF and Hospice of Santa Cruz County invite you to attend a

K

those caring for someone with a serious illness.

When a loved one is serioffered in Santa Cruz (Fridays ously ill, it can be a challenge Friday April 28 and Sundays) and Aptos Human Race Walkathon and Fun 2nd Annual 82% Micro Business Run. for the entire family. In this (Wednesdays).

Summit ongoing support group, we You can show your support For meeting locations, 8:00 a.m. - 6:30 p.m., Cabrillo will share stories, learn tools by choosing your favorite please call our helpline at College 6500 Soquel Drive, Aptos cause, raising funds, then for coping and receive support 831-291-5099 or contact joining us at the Human Race, saveyoursanity@aol.com. from people who care.

Saturday May 13th where Sunday May 14 Visit our Northern California Contact Hospice of Santa Cruz County Grief Support Felton Fire Auxiliary’s Mother’s website for meeting listings converge along West Cliff Drive Program. (831) 430-3078 in our area and region: www.

Day Pancake Breakfast in Santa Cruz to celebrate naranoncalifornia.org/norcal/ 8:00 a.m. to 12:00 p.m., Felton community. meetings Firehouse 6059 Highway 9 Overeaters Anonymous ring the whole family and cel- walk and fun run, complimentary 7:00pm-8:00pm, Soquel ebrate mom with a pancake breakfast, music along the course, Congregational Church, 4951 breakfast helping to raise funds Soquel Dr. and festivities. for the Felton Volunteer Fire o you have problem with The Volunteer Center has Department. food? Come join us for a Weekdays geared to create a truly magical Cost: Adults $10 – Kids under CASA Orientations to Become 12 $5 group with the solution. Teens fairytale theme. Not only can Advocates for Children and adults welcome. It will be you expect the usual features ASA empowers volunteers of a people’s parade of lively held in the Anne Hutchinson Saturday May 20 to directly influence lifecostumes and banners, free food, Room.

Felton Library Festival changing decisions affecting and music along the course but Any questions call (831) 12 – 4 p.m., Felton Library, children in foster care. Court they will also have a post race 429-7906 6299 Gushee St. appointed special advocates family friendly fair, and plenty of estival features a temporary storybook themed activities for are everyday people that, with Second Mondays art installation of Fantastic all ages. just a few hours a week can Can’t make it to the race? You have a lifetime of impact for a Invisible/Alienated Figures on the new library site made by local artists to celebrate can still step up for the causes you child who has been abused or Grandparents Support Group care about by making a donation.

4:-5:30p.m. our future Library and outdoor neglected.

With over 130 deserving noned by Dr. Pat Hanson author of area. View site plans (conMore info www.casaof santacruz.org or call (831) groups to choose from we are sure a Legacy of Love Whether You ways for community members to 761-2956 XT.102 Can Be There or Not this will be become involved. Funds raised you. a safe structured environment for will go to Felton Library Friends The 2017 Human Race is First Mondays: 2-3 p.m., sharing stories if you so choose, to be used to enhance both the brought to you by the Volunteer in Watsonville Center of Santa Cruz County new library and the outdoor Second Tuesdays: 5:30-7 p.m. and learning healthy ways to deal in partnership with Community with separation from anyone. in Capitola mid-April, and the drawings will Foundation Santa Cruz County. Third Wednesdays: 5:30-7 p.m. Co-sponsored by Alienated Learn more at www.humanracesc. be at the Festival. org or call the Volunteer Center of in Watsonville Third Thursdays: 2-3 p.m.

Santa Cruz County at zation that provide information in Santa Cruz Saturday May 27 831-427-5075. and support to grandparents who Felton Remembers Parade feel alienated or estranged to their and Covered Bridge Festival grandchildren.

Parade starts 10 a.m., Henry Questions: pat@invisiblegrand parent.com (831) 601-9195 9 at Graham Hill. Covered Bridge Park Festival Starts Tuesdays around 11 a.m. following the Business Debtors Anonymous Parade, ends at 4 p.m.

5:15-6:30pm, Calvary Episcopal he day features live music, Church, Parish Hall, 532 Center great food, hamburgers, hot Street, Santa Cruz. dogs, tri–tip, watermelon, pase specifically focus on tries and a beautiful beer garden recovering from debting serving beer and local wine, on one’s business. soft drinks and specialty items.

For more information: 831Booths promoting local artists, 425-3272

B

Ongoing Events

D

C

F

L

T

W

houses, and festival games for the kids, are all part of the fun.

20 / April 2017 / Scotts Valley Times

Overeaters Anonymous 6:30-7:30pm Christ Lutheran

Church, 10707 Soquel Dr. Aptos o you have a problem with food? Come Join us for a

T

group with the solution group with the solution. Teens and adults welcome. Includes compulsive overeating, anorexia and bulimia.

Located in the Gazebo Room.

Call 831-429-7906 if you have any questions

new from a top notch guest speaker.

Cost: $18. RSVP at 479-7096

D

Tuesdays & Thursdays

Orientations to Become Advocates for Children 6 pm, 65 Nielson Street #121 Watsonville CA 95076 ASA volunteer Advocates receive 35 hours of specialized training. Court appointed special advocates are everyday people that, with just a few hours a week can have a lifetime of impact for a child who has been abused or neglected.

If you would like to participate

C

his statewide group of retired men invites you to be our guest at our monthly luncheon.

You’ll meet kindred spirits, have

for those who have a problem with food.

Visit www.santacruzoa.org for current times and locations of other meetings, or call our Hotline at (831) 429-7906.

Dated Events

Second and Fourth Thursdays

Cabrillo Host Lions Club Meetings

6:30 p.m., Aptos Village Park, 100 Aptos Creek Road.

W

our community? Join the Cabrillo Lions Club twice every month and see what you can do to help in Santa Cruz County.

Please RSVP cabrillolions@ gmail.com

Fridays

Drop-in Grief Support 12-1 pm, Hospice of Santa Cruz County, 940 Disc Dr., Scotts Valley ospice of Santa Cruz County

H

Saturday April 1

Free Swim Lessons with Seahorse Swim School 1-3 p.m., Seascape Sports Club, 1505 Seascape Blvd, Aptos s part of an effort to prevent and reduce accidental drownings, Seahorse Swim School has partnered with “USA Swimming Foundation” and “Make a Splash” to offer FREE swim lessons to all ages, levels & abilities. No appointment is needed and swimming experience is not required.

Free Swim Lessons also on April 29 and May 20. A level assessment will be performed for all new swimmers.

For more information visit www.seahorseswimschool.com

A

support group for adults grieving the death of a family member or a friend. This group is a place where you can share stories, learn Wednesdays tools for coping, and receive support from people who care.

Insight Meditation 12pm-1:15pm, Pacific Cultural For more information, please call (831) 430-3000.

Center 1307 Seabright Ave. Tuesday April 20 loom of the Present Insight 18th Annual Soupline Supper Meditation teacher Carla First & Third Fridays 5:30-7:30 p.m., Santa Cruz Brennan leads a drop-in group Friday Shakespeare Club of Beach Boardwalk’s Cocoanut every Wednesday it is open to Santa Cruz Grove both experienced and beginning 10 am - noon, Peace United meditators Church, 909 High Street Services Center, “Celebrity his is the oldest women’s Ladlers” serve soup tastings from Geezer Golfers club in Santa Cruz. The the areas top restaurants, plus 8:15 a.m., Valley Gardens Golf club meets to study the life, Course, 263 Mt. Herman Rd., fresh bread and desserts. works and times of William Scotts Valley More information at www.

Shakespeare. Members share eeling overpar? So do we, souplinesupper.eventbrite.com group readings and insights, discuss history, and universal themes found in his plays and Saturday April 22 writings.

Earth Day Celebration beautiful 9-hole course in Scotts For more information please call 11 a.m. – 4 p.m., San Lorenzo Park Valley.

831-684-2832 arth Day Santa Cruz is an Questions? Call Jim at 831-685annual event in San Lorenzo 3829.

Park to raise environmental Sundays First Baptist Church Bible Study awareness, address concerns, Aptos Noon Toastmasters showcase solutions and present 9:45 a.m: Bible Study 12:00-1:00p.m. Rio Sands balanced modes of living in the 11 a.m.: Worship Hotel, 116 Beach Drive wellbeing of each individual, the 7565 Sunset Way, Aptos ome join a dynamic, irst Baptist Church of Aptos community and the planet. Come supportive group of people and enjoy this fun environmental welcomes you to join their at all levels of experience from celebration for the whole family! bible study and worship every beginners to more advanced.

More information at http:// We’re here to help you discover Sunday. scearthday.org.

Call (831) 688-5842 for more Everyone is welcome! info Follow us on Facebook: Facebook.

Tuesday April 25 com/AptosNoonToastmasters or Overeaters Anonymous Sons in Retirement Luncheon more info: (831) 236-1171 9:05 a.m.-10:15 a.m., Sutter 11:30 am, Severino’s in Aptos Maternity & Surgery Center, oin us for lunch and to hear a Second Wednesdays 2900 Chanticleer Ave., Santa presentation by Lynette Parker: Santa Cruz Sons in Retirement Cruz Monthly Meeting vereaters Anonymous is a Contact Jim at 831-708-4133 for Noon, Elks Lodge at 150 Jewell more information St. contact cita@casaofsantacruz. org or (831) 761-2956

B

T

A

F

E

C

F

J

O

Arts and Entertainment

Announcements

T

he Monterey Symphony is seeking volunteers. If you love music and want to be involved,

Gemini (May 22-June 21)

The start of the month brings days for you to shine. You have all the right answers to everyone’s probing questions, and you know just the right thing to say to anyone you talk to. Your knowledge of trivia is spot-on, and what you don’t know you’re eager to learn about. You want to win the moral victory mid-month, but the truth is, your beliefs put you somewhere smack dab in the middle. You don’t tell the truth all the time, but you’re probably better than others when it comes to helping a friend in need. Your entrepreneurial spirit gets hold of an idea and runs with it late in April, which could lead to something quite extraordinary.

www.montereysymphony.org for more information.

Cancer (June 22-July 22)

Cabrillo Youth Strings/ Suzuki Music Program

A

new entry-level String

temporary Arts event, managed in conjunction with the participating art venues. The event takes place Students must provide their own year-round and illuminates some instruments.

6:30 pm, La Selva Beach of the most talented local artists For more information contact Clubhouse, 314 Estrella Ave., La from local galleries.

Nancy Kvam: Cabrillo Youth Selva Beach, CA 95076 To find out where to participate Strings (831) 479-6101 or (831) t’s fun and easy to do! in a First Friday art tour, visit Friendship put to music; family 426-6443. firstfridaysantacruz.com (Most friendly. Class takes place every galleries are open 12-9 pm for Thursday Night at our new First Friday viewings.) home in La Selva Beach! (Take Mar Monte off of Hwy 1, turns Second Saturdays Each Month into Playa Blvd., turn right on 2nd Saturday on the Farm Estrella) Second Monday each month For more information, contact Sue 11a.m.-3p.m., Ag History Stitchers By The Sea Meetings Harris or Don Benson at (831) 726- Project Center at the Santa 7 p.m., Volunteer Center of Santa 7053 or e-mail at caller4u@att.net. Cruz County Fairgrounds Cruz, 1740 17th Ave., 95062 Farm for free family activities. titchers-by-the-Sea, the local Friendship Put to Music!

Each month we select a new theme chapter of the Embroiderers’ 6:30 p.m., New Hall, La Selva Beach to highlight historical agriculture Club House, 3124 Estrella Ave. with games, activities, and demmeetings open to the public each lasses every Thursday night. onstrations that relate. We often month. No admission fees.

For more information call have guest appearances from farm Sue Harris or Don Benson (831) animals like llamas, draft horses, Tuesdays 726-7053 or email at caller4u@ sheep, goats, chickens, rabbits, BINGO att.net something fun and entertaining for 6:30 p.m. Santa Cruz Elks Lodge, the whole family.

150 Jewell St. Last Thursdays each month Check our website and osted by Soquel Sports Monthly Argentine Tango at Star Facebook page for more details.

Foundation. Buy-In $15. Full Bene Italian/Argentine Restarante FREE snack bar available. First Tuesday 4:30pm-9:30pm, Star Bene Italian/Argentene Restarante, Second Sundays Each Month

Thursdays

Lucky Steppers Modern Square Dance

I

Ongoing Events

C

H

Wednesdays

Capitola Twilight Concert Series 6-8 pm, June thru August at Esplanade Park

T

his is a night for true “Social Tango.” Order a wonderful meal from the Star Bene Argentine Menu, (or their well known italian menu), and enjoy the ambiance of Argentina and join us in a social tango dance

Downtown Santa Cruz Antique Street Fair

9:00am-4:00pm, Lincoln St. (Between Pacific and Cedar) he “Original” Downtown Antique Faire is back!

T

antiques and unique items. Come and check it out! Browse through of Tango. a wide assortment of treasures concert schedule.

Private instruction and classes by including books and photographs, arrangement. For more information, vintage jewelry, clothing, glass Peninsula Banjo Band and ceramic collectibles, vintage call Michael (831) 239-2247.

7:00 - 8:30 p.m., Harry’s Hofbrau, hawaiian kitsch, turquoise, original artwork, and a whole lot 390 Saratoga Ave, San Jose First Fridays each month of whatnot! orty-seven years of perFor more info, please contact us forming in the Bay Area, over First Friday Art Tour at (831) 476-6940 or visit us on he First Friday Art Tour is a Facebook.

Santa Cruz Institute of Conour band for Free in Sunnyvale Every Wednesday. No cover.

Contact Lee McLaughlin, Booking Agent, at 408-993BAND (2263) for information about booking the band for Non-profit events (donations are

V F

www.PeninsulaBanjoBand.org

Third Sunday of Every Month

Science Sunday

Santa Cruz, 95060 eymour Marine Discovery Center presents a public lecture from a marine scientist the third Sunday of every month. Topics are presented in an entertaining and easyto-understand format, with up-to-date photos, video, and discussion.

Science Sunday does not meet in December. For more info visit seymourcenter.ucsc.edu

S

J

S

www.soquelsports.com

Times Publishing Group, Inc. Taurus (April 21-May 21)

The start of April brings kind of weird days. You know the type. You’re more scattered than usual and you can’t seem to focus. Needless to say, save those important tasks and decisions for another time. You might bump into an intriguing stranger mid-month, with some kind of relationship possibly resulting from the accidental meeting. Does it have a higher meaning or is it just one of those fun little coincidences? You’d rather save your money and splurge for something you really want late in the month, especially if the recipient is a casual colleague or neighbor you don’t know well.

Volunteers Needed for the Monterey Symphony

violin, viola and cello will be

Your April Horoscope

T

Dated Events Saturday April 8

Santa Cruz Baroque Festival Concert IV: Musick’s Silver Sound 7:30 p.m., UCSC Music Recital Hall ow in its 44th season, the Santa Cruz Baroque Festival presents its April concert “Baltimore Consort ” www.scbaroque.org.

N

Saturday April 22 Seventh Annual Wine

J

the Santa Cruz County Animal Shelter (www.scanimalshelter.org) and Unconditional Love Animal Rescue (www.ul-rescue.org). Enjoy a day of groovy music, fabulous local breweries and wineries, plus super Admission : 21 and over: free. We accept credit/debit cards.

Dogs on leashes welcome.

Visit www.scanimalshelter.org/ upcoming_events for more information.

Saturday April 29

Santa Cruz Baroque Festival Concert V: Harmonious Sphere 7:30 p.m., Holy Cross Church he Santa Cruz Baroque Festival

T

concert: “Esfera Armoniosa” www.scbaroque.org.

There’s no other way to put it but you feel you’re about to be snowed under as the month begins. The only thing you can do is prepare for impact. Honestly, just have a concrete plan and hope for the best. You run up against some resistance mid-April, but you’re a force to be reckoned with. Once you have a plan you want to pursue, good luck to anyone who tries to get in your way. A resistance to authority could stymie your success late in the month, but you really don’t feel like suggesting a compromise. Sometimes you have to stand up for what you believe in no matter what the cost.

Leo (July 23-Aug. 23)

You don’t see strangers as April begins, only people you have yet to meet. Your networking marketing, maybe you should consider a career switch. You’ve got a big ego mid-month, but really, why shouldn’t you? You’ve proven that you’re one of the best, so why not just accept the applause when it comes your way? You question if you’ve chosen the right direction late in the month, and it might be a good idea to ask the opinion of someone close to you. Your best friend probably knows you well.

Virgo (Aug. 24-Sep. 22)

You have a lot of concerns early in the month, and your problems might keep you distracted from what you’re supposed to be doing. If possible, take a leave of absence or at least a few

people’s methods to get an idea of what to change on your own.

Libra (Sep. 23-Oct. 23)

There’s a lot to talk about early in the month; if you’ve been holding anything back, these are the days to let loose with whatever has been on your mind. A mystery penetrates your thoughts mid-April, and it’s hard for you to sleep without knowing the answer to life’s deepest riddles.

Late in the month brings good days to stay alert to what’s going on at work or school, because you could be left out if you don’t pay attention to the details. Coming in last is not your destiny.

Scorpio (Oct. 24-Nov. 22)

You have a dual identity as April begins, which helps you deal with all that you have on your plate. It’s almost as if there are two of you, which gives you more than enough time and energy and very few people you come across can resist your magnetic charm. You can pretty much have your choice of anything in the land, but the best thing about you is that you don’t make anyone feel bad for having fewer choices than you do. The last days of the month are great days to debate your point, but avoid talking circles around someone for no reason.

Sagittarius (Nov. 23-Dec. 21)

your forward progress. You’re not lonely mid-month, because whether your friends are near or far, they all let you know (in their own way) that they’re there for you if and when you need them.

Capricorn (Dec. 22-Jan. 20) it looks like you’re going to have to do it yourself! It would be nice if other people were as reliable as you, but right now that just isn’t the case. You struggle to stay objective mid-April, but the worst thing you can do is judge a book by its cover. Endings are a part of life, but they seem particularly brutal late in the month. It’s hard to adjust once you get used to something, but sometimes changes can be for the best.

Aquarius (Jan 21-Feb. 18)

Your emotions get the better of you early-April, but you don’t want anyone to see you cry.

You’re a pro at holding back your true feelings, but sometimes it’s good to let them out. You’re frustrated by the limits put on you mid-month, and you long to live by your own rules. Would you make a good leader? Have you thought about becoming a politician or leading a revolution? There’s no time like the present. You tend to get numbers mixed up and transposed late in the month, so try not to do anything money related if at all possible. If you deal with cash transactions at work, be extra careful when making change.

Pisces (Feb. 19-Mar. 20)

Stay as motionless as possible during tense moments early in the month. One of your least favorite things is confrontation, and the quieter you are, the less likely a teacher is to call on you or a speaker is to single you out in a crowd. Your preference to remain anonymous continues mid-month, but where you control who gets the information and when they get it. If the activities include letting your personal details remain a mystery, too, well, all the better. Art and culture take center stage late in April, and you love going to hot new galleries, popular plays, or innovative restaurants.

Aries (March 21-April 20)

work to your advantage early in the month, so talk, text, video chat, or email to your heart’s content! You beat around the bush more than usual mid-April, and you can’t help but make little snide comments instead of saying how you truly feel. Be a bigger person and just say your mind on your money and your money on your mind late in the month, so be on the lookout for good investments. Save now so you can splurge later.

www.tpgonlinedaily.com Scotts Valley Times / April 2017/ 21

Business Guide

Featured Columnist

Tips to Avoid Common Parenting Traps

By Nicole M. Young, MSW

A

pril is the Month of the Young Child and Child Abuse Prevention Month, so it’s a good

happy, healthy, resilient children who thrive throughout life. Parenting is a non-stop job full of joy, struggles, love, worries, pride and stress. Every parent I know, including myself, has needed guidance and reassurance at some point.

Yet many parents are hesitant to seek support, out of fear of being judged or shamed. It shouldn’t be that way. I hope that some day seeking support for parenting becomes just as automatic as breathing air.

This monthly column provides tips for anyone who is helping raise children, based on the world-renowned Triple P — Positive Parenting Program, available to families in Santa Cruz County. If you have a question or idea for a future column, please email me at

I

Dear Nicole,

I’m not a good parent. I grew up with a perfectionist mother who criticized everyone — including

!

TO ADVERTISE IN THE BUSINESS GUIDE SECTION

call our offices 831.688.7549

www.tpgonlinedaily.com 22 / April 2017 / Scotts Valley Times

or encouraging. My dad lost his temper easily and yelled a lot. Now I’ve become a perfectionist and a yeller. It’s causing tension (and more yelling) between my husband and me. I want to change but don’t know how. Can you help?

— Franceen Dear Franceen, ou are not alone! Being a parent is an important and challenging job. Most parents start this lifelong job unprepared, and even the most loving parents get exhausted, frustrated or caught in “parenting traps” that create more stress. Here are a few common traps and tips to avoid them: Perfect Parent Trap: Many parents have unrealistic expectations of themselves or believe there is only one right way to parent.

Y

The pressure to be perfect tends to increase feelings of stress, disappointment, guilt and frustration. It can also lead parents to have unrealistic expectations of their children’s abilities or behaviors and teach children they need to be perfect, too.

Tip: Remember there is no such thing as a perfect parent or child. Set realistic expectations for yourself and your children, and allow yourselves support from your partner, friends, family, neighbors or community accept assistance, just remember that everyone needs help with parenting at some point in his or her lives.

Escalation Trap: This happens when a parent says “no” to something – such as candy, screen time or a later bedtime – and the child responds by whining, begging, arguing or having a meltdown. The child becomes louder, angrier or more argumentative until the parent gives in. This increases the chance that the child will repeat these behaviors in the future to they get what they want.

The escalation trap also can happen when a child ignores a parent’s instructions until the parent yells, criticizes or threatens the child with punishment.

Although children might comply with their parents’ wishes, they often

learn to ignore parents until the adult has become angry or frustrated. This can lead parents to believe criticism, threats and yelling are the only way to get their children’s attention.

Tips: Establish a few simple, fair family rules with your children.

Talk about which rules are nonnegotiable and in what situations the the logical consequences will be if they choose not to follow the family and then give your child time to cooperate.

If needed, repeat your instruction once and be ready to follow up with the logical consequence. Take deep breaths so you can remain calm and matter-of-fact. This will help prevent you from resorting to threats, bribes, begging, yelling or giving in.

Leave Them Alone Trap. When parents ignore their children’s positive behaviors, those behaviors are less likely to occur. Or, if parents only pay attention to their children when they misbehave, children learn that the best way to get their parents’ attention is to misbehave or act out.

Tip: Spend brief and frequent quality time with your children each day. Talk, read, sing and play descriptive praise to show you notice who they are.

“Ask Nicole” page 23

SCCAS Featured Pet

“Focu$” from page 17 You could give your child a pretend $100 bill to “invest” in this company and then see how its value changes, explaining along the way that various factors — such as the popularity of the company’s products, the skill of its managers, and so on – will may even wish to purchase real stocks for your child and place them within a custodial account. And you might also want to show your child how your own stocks and other investments are performing. The investment world can be fascinating, and by sharing your enthusiasm for it with your children, you can encourage them to invest throughout their lives.

Knowledge is power. And the more

that you can impart to your children now, the more empowered they will be to make

Courtesy Edward Jones InvestmentsCheryl Rebottaro, AAMS®, CRPC® Financial Administrator-221 Mt Hermon Rd Ste F Scotts Valley. Tel # 831-461-9311 Email:

“Ducky Derby” from page 16

S

Suki: Looking for a Home

uki was abandoned six weeks ago. A neighbor was kind enough to feed her but was unable to care for her further. Instead of coming to the Shelter to find a new home, Suki was outside through some very wet and rough weather.

The person feeding her eventually brought her to a pet store and handed her to Heading Home Animal Rescue (a placement partner to SCCAS). HHAR brought her to us so that we could hold her for her stray time and, if no one claimed her, place her up for adoption.

Our open-door shelter never turns a homeless pet away! There is no surrender fee for in-County pets, only the request for a donation toward their care.

Suki is 4 year-old, spayed/female, tabby and white, cat with striking green eyes.

To adopt your new friend, come to Santa Cruz County Animal Shelter Santa Cruz County Animal Shelter has two full-service, open-admission shelters: Santa Cruz Location Watsonville Location

The teachers will use their grants for a variety of things including books, math/ science/writing curriculum updates and supplemental materials, PE equipment, musical equipment, and art projects.

The schools included in this funding cycle included: Boulder Creek, DeLaveaga,

Elementary schools. need may apply in writing to: Omega Nu

“Ask Nicole” from page 22 Final Thoughts: Raising children is a lifelong job with many potential “traps” that make the job harder. A few positive parenting strategies can help you avoid those traps and make it easier to raise happy, healthy children who become independent, capable, well-adjusted adults.

crossword on 19 »

Nicole Young is the mother of two children, ages 13 and 17, who also manages

Santa Cruz County’s Triple P - Positive Parenting Program. Triple P is made available locally by First 5 Santa Cruz County, the Santa Cruz County Health Services Agency (Mental Health Services Act) and the Santa Cruz County Human Services Department.

For more information visit http://triplep. or www.youtube.com/triplepsanta cruzco. To First 5 Santa Cruz County at 465-2217 or

Romantic Movies © Statepoint Media

Scotts Valley Times / April 2017/ 23