west valley
Volume 33 Issue 02 Goodyear, AZ
October 13, 2021
Phoenix Motor Leathers opens in Avondale BY LAUREN SERRATO
West Valley View Staff Writer
P
IN THE BIZ
hoenix Motor Leathers opened its newest store in Avondale, making it the business’ third Arizona location. On Sept. 30, the Phoenix Motor Leathers team hosted a virtual ribbon cutting with city officials. The third location makes Phoenix Motor Leathers the largest independent retailer for motorcycle apparel and accessories in the Southwest. “This is one of my favorite parts of Avondale Council, is to welcome new businesses and celebrate them coming to our community,” Avondale Vice Mayor Veronica Malone said. “The brand-new location, Phoenix Motor Leathers, is in our very own historic Avondale, so come on out. Avondale is filled with colorful culture and urban art and award-winning restaurants, originally started out as a stagecoach stop in the early days, and it’s fitting now to Avondale’s historic roots and is now home to the Phoenix Motor Leathers.” Located in Avondale’s Old Town District at 707 E. Western Avenue, residents have access to motorcycle apparel and footwear, as well as headgear, luggage and bike accessories. For owner Tina Whitely, Phoenix Motor Leathers became her new passion when she turned her love for riding into a career after retiring from her job as an engineer.
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Phoenix Motor Leathers offers motorcycle apparel and footwear, as well as headgear, luggage and bike accessories. (Photo courtesy of Tina Whitely)
“It’s fantastic,” Whitely said. “I’ve been riding all my life since I was a teenager. I started off at 18 working for Yamaha in Santa Barbara and loved motorcycles and moved to Harleys in my 20s, and so I’ve been riding Harley’s for decades. I spent my whole life going to motorcycle rallies and bike nights and other motorcycle events, riding my Harley cross-country, and so this is really fun for me. I highly advise everybody to quit their corporate jobs and follow their passion and do what’s (USPS 004-616) is published weekly
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fun for them.” While Whitely felt loads of excitement leading up to opening day, she admitted she didn’t expect the kind of immediate reaction and support from customers in the first weeks. “I’m honestly just a little bit overwhelmed with the response from the west side motorcycle community,” she said. “It’s been fantastic. We opened our doors and have been busy ever since. So, it’s surprising and very gratifying to me to have that kind of response. Subscriptions are $26 for 2 years, $14 for one year. Periodicals postage paid at Phoenix, AZ 85026.
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