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Ironman reboots computer sales BY TIM J. RANDALL
Chandler-based Ironman Refurbished Business Computers (IRBC) is taking advantage of a niche driven by the constant rollout of the latest computer systems. “We don’t directly compete on the newest technology,” said Ken Chan, who founded the company with his sister, Linda Chan. “We offer only 1- to 3 1/2-year-old computers with customized solutions, and look for what our clients’ computing needs are, and we are able to offer solutions to meet that need.” IRBC is in the business of providing consumers and companies refurbished desktop and laptop computers with tailored offerings and upgrades. “Customization of our machines is definitely our best selling point, as well as our focus on personalized customer service,” Ken said. “We also offer lifetime technical support on the units we sell and free standard shipping.” Started in 2010, the company has, to this point, honed in on Phoenix Metro clients, but now is taking an aggressive posture to take their sales national. “Our strategy is going to be a focus heavily on b2b (business to business),” he said. With the unveiling of their new mobile e-commerce website, the company will bring its unique products and service quality nationwide. Reconditioned units from quality names Dell, Lenovo and HP are the company’s staple because of their durability and reliability. “Our goal is to bring high-quality refurbished units, with the best service possible, to customers throughout the
U.S.,” he said. “For businesses especially, our solutions are more cost effective than new models, but just as powerful. We consider ourselves to be like the car brand Toyota: Great value and reliable.” The Chans, who immigrated to the United States from Hong Kong in 1997, have always been tech-savvy. In addition to IRBC they are computer instructors and also own and operate the FutureKiddie program, which teaches 3- to 7-year-old children, fundamental computer skills at 19 schools around the Valley. With sales running on average 50 units per month, the Chans project that the national sales initiative of the new e-commerce site will double that number in 2016, and over a five-year period reach $500,000 in annual sales. While competition is tough in the space, the Chans do not see the online giants like Amazon as foils. “They are going to be part of our multi-market channels,” he said. “We are adding other online market places such as Jet.com and eBay.com as part of our national strategy to expand our online presence.” As for customer service, the Chans position IRBC as far superior to a Walmart or Best Buy. “People can speak to us directly, even text us, to get their questions answered,” she said. “We’re happy to speak to less tech-savvy customers in terms they can understand, but we also design custom systems for large operations.” Customers such as Scottsdale Chiropractic, which has five Valley
Owners Ken Chan and his sister, Linda Chan, are aided by lead technician Andy Ip. Submitted photo
locations, are exceedingly pleased with IRBC. “I have been using them for over two years for our computer purchases and everything has worked flawlessly,” said Dr. Robert Leman, owner of the practice. “I highly recommend them.” In the coming years the company hopes to begin selling other refurbished devices as well. “We do want to add tablets into our product line, but not smartphones,” he said. “We are a computer company and not a phone
company.” Consumers and business can look to IRBC for its laptop and desktop needs knowing that service and quality are their top priority. “At Ironman Computers, we strive to provide custom solutions to meet our client’s computing needs with integrity,” he said. “Honesty is our policy and customization is our strategy.” For more information, visit www. ironmancomputers.com.
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