SAN MARCOS AREA CHAMBER OF COMMERCE
2026
PRESENTED BY:
2026 SAN MARCOS CHAMBER OF COMMERCE
A publication by
BUSINESS SHOWCASE
CONTRIBUTORS:
TABLE OF CONTENTS Chamber President Welcome
Alicia Venter - Senior Managing Editor Dalton Sweat – Regional Editor
3
Karen George - Circulator Director Shannon West - Staff Reporter Colton McWilliams - Sports Editor
40th Business Showcase 4
Melissa Worrell – Graphic Designer Steve Strickbine - President Nadine Johnson - Vice President Publishing & Operations
What is the Chamber of Commerce? 5
Courtney Oldham Caldwell – Production and Design Director
State of the City 6 Showcase Vendor Map
8
District Success at Chamber Luncheon 10
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BUSINESS SHOWCASE 2026
SAN MARCOS DAILY RECORD
San Marcos Area Chamber presents 40th annual Business Showcase – August 19th Dear Chamber Friends, Exhibitors and Attendees, Welcome to the 2026 Business Showcase – where we celebrate the local businesses and organizations that make our city thrive, innovate, and shine. As President of the San Marcos Area Chamber of Commerce, I’m thrilled to share our heartfelt thanks for your support and engagement. Your participation speaks volumes about your dedication to our local economy and showcases your community spirit. The Business Showcase is really a testament to the collaboration and business energy that fuels our city’s progress. We are here to celebrate the contributions of the entrepreneurs, visionaries, and dreamers who dared to transform ideas into reality. The ones who work hard every day to lead teams and inspire others to action. In addition to being a platform to promote area businesses and nonprofits, the Business Showcase represents our Chamber’s 120+ year commitment to San Marcos. We work year-round to facilitate opportunities and create connections that enrich businesses and the lives of the people who run them. So, as you explore the array of businesses, services, and products showcased in the Conference Center, remember that you are part of something truly special – an annual event that serves to strengthen the fabric of our city. Thank you for joining us to Discover What’s New in San Marcos and for your continued investment in this community. Onward together,
Page Michel San Marcos Chamber President SAN MARCOS DAILY RECORD
BUSINESS SHOWCASE 2026
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40th Annual Business Showcase Brings Local Businesses, Tailgate Fun and Hometown Spirit to San Marcos Get ready to explore, experience and celebrate the businesses that make San Marcos special! The San Marcos Area Chamber of Commerce is bringing the community together for the 40th annual Business Showcase: Tailgate Edition on Wednesday, August 19, from 10:00 a.m. to 2:00 p.m. at the San Marcos Conference Center at Embassy Suites. Presented by Texas Disposal Systems, this high-energy community event is open to the public and will feature more than 100 local businesses, organizations and civic groups ready to showcase what they do and connect with the community. And because football season is right around the corner, this year's Showcase is bringing the tailgate spirit! Exhibitors will be decking out their booths in team colors and tailgatethemed décor, creating a fun atmosphere for attendees to explore, sample, discover and celebrate San Marcos. The fun doesn't stop at the exhibitor booths. Attendees can catch two mini pep rallies featuring Texas State University student-athletes, Strutters, cheerleaders and Boko, along with San Marcos
High School Rattlers cheer and dance students. Guests will have opportunities to enjoy the performances and snap photos while showing their support for the hometown Bobcats and Rattlers. What to Expect • Explore a ballroom full of businesses and civic groups representing a wide spectrum of interests. • Engage in network-building discussions with business owners, entrepreneurs, and community leaders. • Immerse yourself in interactive displays, product demonstrations, and innovative ideas. • Discover hidden gems, unique services, and innovative solutions offered by local businesses. • Participate in exciting activities, contests, and giveaways throughout the event.
“Attending the Business Showcase will give you a glimpse of the plethora of businesses San Marcos has to offer,” said Chamber President Page Michel. “Beyond that, you will undoubtedly experience the strong sense of community and support within the city's businesses.” The Business Showcase is open to the entire
community. Admission is just $5, or guests can receive free admission by bringing a $5-equivalent donation of non-perishable food items to benefit the Hays County Food Bank. The San Marcos Area Chamber thanks the sponsors who are helping make the 40th annual Business Showcase possible. Business Showcase sponsors confirmed to-date include: Texas Disposal Systems, La Cima, CHRISTUS Health, Chick-fil-A, Ally Medical Emergency Room, Texas State University, San Marcos CISD, Chuck Nash Auto Group, Brown Distributing Company, San Marcos Daily Record, McCoy’s Building Supply, House Gomez Entertainment, Glass Doctor, Habitat for Humanity, Ozona Bank, Salvador Roofing & Restoration, San Marcos Lions Club, Xplor Pay, Anson Crossing Apartments, Premier ER + Urgent Care, River City Ace Handyman Services, and tekRESCUE. For more information, visit bit.ly/2026BusinessShowcase. For media inquiries, contact Chamber Communications and PR Manager Joanne Ortega at joanne@ sanmarcostexas.com.
About the San Marcos Area Chamber of Commerce The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com. Page 4 | sanmarcosrecord.com
BUSINESS SHOWCASE 2026
SAN MARCOS DAILY RECORD
The Chamber of Commerce is a Catalyst for Local Business Growth Hi there, community members! Ever been curious about what the Chamber of Commerce does? Here are some details to explain the mission of the Chamber.
Empowering Local Businesses
The Chamber is all about ADVOCACY and CONNECTIONS to help local businesses THRIVE. With a membership of over 600 and a volunteer Board of Directors representing a wide range of businesses, the Chamber is dedicated to supporting the San Marcos area’s business environment. Whether a business needs promotion, connections, workforce training, leadership development, or simply comradery, they gain access to all of these resources as a member of the Chamber of Commerce.
Building Valuable Relationships
People like to do business with people they know. Through events organized by the San Marcos Area Chamber, businesses can form meaningful connections and partnerships. These partnerships bring them great value. The Chamber fosters an environment where trust and familiarity drive business success.
Support to Navigate Challenges
Encountering a business obstacle? The Chamber stands ready to assist with resources from expert advice to market intelligence. It also connects you with other business leaders, ensuring you’re never alone in navigating challenges.
Advocating for Business Interests
The Chamber ensures that local business concerns are heard by decision-makers. By giving your input a strong platform, the Chamber amplifies your voice in the policy-making process.
At the Heart of the Community
The Chamber is not only about business—it’s about community. With a 120+ year history in San Marcos, it has become an integral part of the community’s fabric, hosting events that bring people together and strengthen local ties. To discover more at any time, visit www.SanMarcosTexas.com and click on “Why Join” on the home page. Cheers to our shared success!
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BUSINESS SHOWCASE 2026
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City Manager recaps city accomplishments at Chamber’s State of the City City Manager Stephanie Reyes and SMCISD Superintendent Michael Cardona discussed their vision and priorities for the San Marcos area in “The State of the City & District” business luncheon last week at the Embassy Suites Conference Center. Hosted by the San Marcos Area Chamber of Commerce, the event provided community leaders with a candid look at the accomplishments of the past year as well as a discussion of opportunities and challenges in the coming year. Chamber Board Chair Brooke Damron began the presentation by acknowledging city and school offi-
cials in attendance, then gave a brief overview of the focus of the event. “This ‘State of the City and District’ business luncheon is being held at a pivotal moment in San Marcos history,” Damron said. “With rapid growth continuing to impact our landscape, collaboration isn’t just helpful, it’s essential. Over the past year, we’ve weathered City Manager Stephanie Reyes discusses San Marchallenges and celebrated milestones, cos goals and accomplishments at the Chamber and one thing remains clear: progress business luncheon. in our community is a team effort.” (Daily Record file photo) In her introduction for City Manager “Along with two other very seriStephanie Reyes, Damron said that ous fourth-grade fashionistas, we she and Reyes were fourth-grade classmates who formed their own club. founded what we proudly called ‘The
The American Dream starts with a Strong Business
Guess Club’ at recess. We’d sit on the cement block and map out a monthly calendar of the days we were required to wear a Guess-branded outfit. Stephanie, of course, was the one who carefully designed the colorcoded calendar. She had the best handwriting, but she always made sure to gather input from the rest of us. “Looking back, it’s no surprise that even at 10 years old, she was already showing the leadership organization and collaborative spirit that define her today,” Damron said. Reyes hugged Damron as she apSEE STATE PAGE 7
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BUSINESS SHOWCASE 2026
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STATE FROM PG. 6 proached the podium, and began her talk by thanking her team at the city. “I get a lot of credit as a city manager, but I’ll tell you what, I don’t do it alone,” Reyes said. “It is a spectacular team that is beside me every single day, helping to guide this work.” Rather than a scripted presentation, Reyes said her talk would be more of a conversation, with audience members asked to scan a QA code which directed them to a question about San Marcos. “Community engagement is a priority for us,” Reyes said. “Because decisions about growth, infrastructure safety, economic development and our budget affect everyone today and for generations to come.” The first question was “What do you think makes San Marcos special?” After a couple of minutes, Reyes announced the results by summarizing a bar chart projected to either side of the podium. The top three responses were: 1. The river and our natural environment; 2. Texas State University and the energy it brings to our city, and 3. The strong sense of community we have here. “San Marcos continues to grow and evolve, bringing both excitement and responsibility,” Reyes said. “Our role is to make thoughtful decisions about how we invest in services, infrastructure and spaces that support our community. What truly makes San Marcos special is our people, the entrepreneurs, the students and the families that are building their lives here.” Reyes said the city began the fiscal year with a $4 million shortfall, but reduced this gap to $1.5 million through strategic cost-saving measures such as SAN MARCOS DAILY RECORD
reviewing vacancies, managing food costs and adjusting fees. She added that the preliminary tax roll statement for the city shows $367 million in new property value, leading to $3.1 million in additional property tax revenue. The city also predicts $700,000 of additional sales tax. “Residential and construction permits represent $5.35 billion in investments in our community and its future,” Reyes said. She singled out three projects as having a major impact on the San Marcos economy in the coming year. Buc-ee’s Travel Center, opening in summer of 2026, will provide a $50 million investment in the economy, with 175 full-time jobs. The H-E-B on McCarty Lane, currently under construction and scheduled to open in 2026, will provide 212 full-time jobs and 238 part-time jobs. And the Boutique Hotel adjacent to the Texas State campus will provide 250 jobs once completed. Another of the interactive questions asked the audience how they feel about the growth the city has been experiencing. The top three responses were: 1. Supportive of growth, but believe it needs careful planning, 2. Excited about the opportunities it brings, and 3. Concerned about the pace of growth and its impacts. As part of the discussion on area growth, Reyes showed a short video highlighting local businesses, some of which began in the last few years and others which had been in the area for decades. The businesses were Bobcat Movers (est. 2005), McCoy’s Building Supply (est. 1972), Mochas & Javas (est. 2003), Sunset Bowling Lanes (est. 1959), San Mar-
cos Veterinary Clinic (est. 1990), and Green Guy Recycling (est. 1995). The areas which the city has prioritized for business growth are advanced manufacturing, destination attractions, clean technology, regional distribution, aerospace and aviation, she said. As San Marcos continues to attract business investment, the city must focus on maintaining the quality of services, according to Reyes. Another question posed this choice to the audience: “If you had to pick one, what’s the most critical infrastructure investment for the city to prioritize?” The top three finishers: 1. Water and wastewater systems, 2. Roads and mobility, and 3. Flood mitigation. Capital improvement projects in the past year have included 15 lanemiles of roads resurfaced, 150,000
ft. of storm pipes safeguarded and more than 1.5 miles of sidewalks installed, Reyes said. In the next few weeks, city staff and the City Council will finalize over 300 amendments to the Land Development Code, including efforts to streamline development processes and provide clarity to business and development stakeholders. Reyes also recapped the number of calls answered by first responders as well as additional services provided by the city. To find out more on the State of the City, visit sanmarcostx. gov/newshub. “Let’s keep working and let’s keep believing in what’s possible, because the best chapters of our story are not behind us, they’re still ahead, and we’re the ones who are going to write those stories,” Reyes said.
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BUSINESS SHOWCASE 2026
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BUSINESS SHOWCASE 2026
SAN MARCOS DAILY RECORD
BUSINESS
BOOTH NUMBER
SAN MARCOS DAILY RECORD
WSPAPER for Business Expo 2026 - August 18, 2026 at 12:00 PM
10 Feet
Chuy's Tex-Mex 1 Shape Center 2 School Fuel 3 Habitat for Humanity & ReStore 4 myDental 5 Nothing Bundt Cakes 6 A+ Federal Credit Union 7 Scott Lazenby State Farm 8 Stone Creek Urgent Care 9 Over the Moon Popcorn and Sweet Shop 10 San Marcos Young Professionals 11 San Marcos Chamber of Commerce 12 San Marcos Daily Record 13 Texas Disposal Systems 14 & 15 PT Solutions/Christus Out Patient Rehab 16 CHRISTUS Santa Rosa Hospital-San Marcos 17 & 18 CHRISTUS Trinity Clinic 19 Medpark Hearing Center 20 Vision Source San Marcos 21 The Carlson Law Firm 22 Green Guy Recycling 23 Glass Doctor Auto of San Marcos 24 McCoy's Building Supply 25 & 26 Divided Sky Roofing & Solar 27 Home Instead 29 University Federal Credit Union 30 Gary Job Corps Center 31 Hope Hospice 32 Victory Chiropractic 33 Wineaux 34 San Marcos Lions Club and Tube Rental 35 & 36 Chuck Nash Auto Group 37 The Atlantic Palazzo Apartments 38 Rivercity Screenprinting & Embroidery 39 Texas Roadhouse 40 Mission Able 41 Upward Lending 42 Kiwanis Club of San Marcos 43 Coastal Office Solutions 44 Xplor Pay 45 San Marcos Air Conditioning 46 Pak Mail Thorpe Lane 47 Muzzy Property Group 48 The Mosheim Mansion 49 Industry Restaurant 50 Torch Networks 51 Ozona Bank 52 Texas State Technical College 53 Business & Community Lenders of Texas 54 Workforce Solutions Rural Capital Area 55 Ally Medical Emergency Room 56
BUSINESS SHOWCASE 2026
Visit San Marcos City of San Marcos, Economic and Local Business Development The Bug Master Sundance Print Centers Branches San Marcos of Austin Oaks Hospital Renewal by Andersen San Marcos BBQ Premier ER & Urgent Care Texas State University Athletics Anson Crossing Apartments City of San Marcos Resource Recovery City of San Marcos - Storm Water Salvador Roofing & Restoration San Marcos Chrysler Dodge Jeep Ram Ranch at 1856 Apartments San Marcos Academy JGA Roofing Systems Sage Capital Bank US Aviation Group Commemorative Air Force Central Texas Wing San Marcos Police Cayman City Limits Subaru First Lockhart Bank Embassy Suites by Hilton San Marcos Hotel & Conference Center Showplace Mattress & Furniture Sunflower Bank Rotary Club of San Marcos The Original Black's Barbecue Texas Council for Music and Arts, Mistick Krewe of Okeanos LBJ Museum of San Marcos, Inc. Residence Inn San Marcos Tanger Outlets San Marcos House Gomez Music & Media
57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 & 77 78 79 80 81 82 83 84 85 86 87 88 89 90
*Businesses in bold are Showcase 2026 Sponsors SPONSORS WITH NO BOOTH: Brown Distributing Company Chick-fil-A at Wonder World La Cima San Marcos SMCISD tekRESCUE
Outside Ballroom Table Exhibitors:
San Marcos Head To Toe Texas State University - Dept. of Organization, Workforce and Leadership Studies
Outside Exhibitor: Travelin' Tom's Coffee
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SMCISD’s Cardona touts district success to Chamber luncheon SMCISD Superintendent Michael Cardona focused on community ties and student accomplishments during “The State of the City & District” business luncheon last week at the Embassy Suites Conference Center. His talk featured short videos profiling top students and staff as well as a performance by Mariachi Nuevo Cascabel, the award-winning mariachi group from SMHS. Hosted by the San Marcos Area Chamber of Commerce, the event provided area leaders with an overview of the accomplishments of the past year for both the city of San Marcos and the San Marcos Consolidated Independent School District. City Manager Stephanie Reyes spoke first, followed by Cardona, who continued the theme of community which Reyes stressed during her talk. The Daily Record reported on Reyes’ talk in the Friday edition. “We’re all interconnected, we’re all human beings,” Cardona said. “How we go as a district, that’s how the city goes, how Texas State goes, and how the county goes.” Wrestling state champion Mila Juarez, SMHS class of 2027, talked about the support she received from her coach, teachers and fellow students in a video profile, part of Cardona’s presentation. “To have people look up to me Page 10 | sanmarcosrecord.com
Mariachi Nuevo Cascabel join Superintendent Cardona, members of the SMCISD school board, San Marcos City Council and City Manager Stephanie Reyes on stage after the business luncheon. (Daily Record photos by John Clark)
is really nice,” she said. “Because you’re helping people grow as a person. Hopefully I help them push to their goals.” Juarez attended the UIL State Wrestling Meet as an alternate when she was a freshman, was State runner-up as sophomore, and became Class 6A State Champ in the 120-lb weight class earlier this year. “Hard work actually pays off, and we can make things happen,” Juarez said. “I’m a proud San Marcos Rattler and a proud State champion.” In a different video, SMHS senior forward Azariah Fennell acknowledged the support she received to become a first team all-district selection for the Lady Rattlers basketball team. “I always say that I have a
village behind me, because no matter what, I know that my family or the people that I know in San Marcos, they’re behind me,” Fennell said. “If I’m failing, they’ll be there to pick me up, or if I’m on the highest mountain, they’re there cheering me on to keep going higher.” Other Rattler athletes Cardona highlighted included Nellie Mauritz-Barboza, the current back-to-back Area champion in pole vault, Jessica DeLeon, now playing softball for the University of New Mexico Lobos and Texas State basketball star Kaden Gumbs. One of the strengths of the community focus at SMCISD is the mix of athletics with academics and arts programs. “It is the community approach to nurturing the
BUSINESS SHOWCASE 2026
child to do what they want to do,” Cardona said. He praised the educators in the SMCISD system, including Hernandez Elementary teacher Carol Fernandez, finalist for H-E-B Excellence in Education Award, and DeZavala Elementary teacher Diana Garcia, also recognized by H-E-B for a lifetime of excellence in teaching. “We are not going to limit what kids can and can’t do inside the building. We’re going to support them, and it really is contributing to some wonderful things that are happening,” he said. “In the past three years, you really see San Marcos starting to move in an upward trajectory very quickly,” Cardona said. SEE CARDONA PAGE 11
SAN MARCOS DAILY RECORD
CARDONA FROM PG. 10 “When campuses are distinctions, that means they’re competing against schools who look like them.” According to 2025 data, SMCISD received a total of 36 campus distinctions, including top scores for: Crockett Elementary - 89; Mendez Elementary - 89; Rodriguez Elementary - 87; and Hernandez Elementary - 86. The relationship between Rice Tipps, the SMHS 2026 valedictorian, and his teacher/mentor Mark Stedman, exemplifies the type of community relationships the school district prides itself on, according to Cardona. Tipps’ mother passed away when he was in seventh grade and his father passed away while battling ALS during Tipps’ junior year. Stedman was one of the many SMCISD educators and staff members who offered help and support to Tipps. “It was my greatest pleasure to get to know more and more about this kid who has overcome so much and gone so far,” Stedman said during a video profile. “The school has been immensely supportive. Rice is a perfect example of what can happen when all peoples, when all things, fall into place.” Tipps acknowledged the support of the SMCISD staff as he strived to achieve his goals amid his hardships. “Of course it’s going to affect me,” he said. “I still want to be the person that I’ve always wanted to be. I’ll be going SAN MARCOS DAILY RECORD
SMCISD Superintendent Michael Cardona discusses the district’s accomplishments at “The State of the City & District” business luncheon. (Daily Record photos by John Clark)
to Caltech, and I am so excited to represent the community of San Marcos with a full ride. I’m doing what my dad would want for me.” In discussing the academic strengths and opportunities at SMHS, Cardona highlighted collaborations with Texas State, Tarleton State, Coastal Bend College and the Leonardo Institute of Technology, as well as the recognitions and awards received by top San Marcos students. SMCISD was named by the Career and Technical Association of Texas as a top school district, with 70 kids earning their way to state competitions, taking home 30 state awards, with the FAA state competition still to come. Maebry Kraatz, Eleanor Hiner, Georgia Recio, Juliet Recio and Sam Salmi were national qualifiers for the Texas Associations of Future Educators.
The arts programs at SMHS have also received several honors this year, including both the 6A Varsity and Non-Varsity State Championships for Mariachi Nuevo Cascabel, which performed at the conclusion of the luncheon. The theater arts program at SMHS received five Heller nominations for their production of “The Music Man,” including: Best Music Direction Libby Phelps for Student Achievement in Stage Management; Aven Lee for Student Achievement in Marketing; and Bee Smith for Student Achievement in Design. The Heller Awards for Young Artists (HAYAs), presented by Texas Performing Arts in associa-
BUSINESS SHOWCASE 2026
Mariachi Nuevo Cascabel from SMHS perform at the “The State of the City & District” business luncheon. (Daily Record photos by John Clark)
tion with Impact Arts, recognize outstanding achievement in high school musical theatre. “We are doing what we need to do to meet our kids and our families where they’re at and to prepare for the next generation,” Cardona said.
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