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OCTOBER 2013

In the Pink!

Winning against breast cancer Breast cancer specialists of Scottsdale Healthcare fight the good fight with local breast cancer survivors


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October 2013 contents FEATURES 18 | ABCs of B-R-E-A-S-T Scottsdale proving a destination for world-class breast cancer care

18

26 | Breast Cancer- What You Can Do Linda Rose, cancer survivor and president of Arizona Institute for Breast Health, with Dr. Coral Quiet, AIBH co-founder and current volunteer medical director 34 | Remember When Scottsdale, ASU enjoy 125-year partnership 40 | Weekend Jetaway Fundraiser poised to become signature event of airpark 46 | Polo Pary Airpark businesses gear up Polo Championships

BUSINESS PROFILE

34

30 | Jet Linx Card-carrying luxury

COLUMNS 50 | The Video Vixen How to win on the Google search battlefield by Jessa Mendoza, WireBuzz.com

55 | Financial Fundamentals The ‘new’ DJIA: now even more misleading by Thomas K. Brueckner, Strategic Asset Conservation 58 | Business + Science New research uncovers value of entrepreneurial leaders by Lisa Aldisert and Bill J. Bonnstetter, Target Training International 61 | Technology common medical marketing myths and mistakes by Eric Olsen, Fasturtle

DEPARTMENTS 4 | Editor’s Letter

74 | Business Horoscope

6 | Business News

75 | Scottsdale Airpark Map

46 | Dining Destinations

76 | Business Directory

64 | Community Call

85 | Advertiser Index

40

26

on the cover: Drs. Robert Kuske, Linda Liu, Patrick Donovan, Jasgit Sachdev and Robert Bajnrauh, of the Scottsdale Healthcare cancer team gather in the Virginia G. Piper Cancer Center with local breast cancer survivors.

Photography by Mark Susan, SeaSalt Creative, www.sesaltcreative.com October 2013 Scottsdale Airpark News | 3


editor’snote

Brave Endeavors

I

can only look at the faces of the life-affirming, “breast cancer won’t get me” women on our cover and feel deep admiration—so deep that it borders on intimidation, because I don’t know if I could be that strong, so positive. That goes for the doctors and all of the support staff too. Making cancer your daily work, staying focused, strong, inspired and inspiring … that falls into the sainthood category for me. I’ve seen these people on the job, and I just don’t know how they do it, be it caregiver or patient, because both are backbreaking roles.

It’s a bittersweet thing for me to walk into the Virginia G. Piper Cancer Center lobby at Scottsdale Healthcare Shea. Have you ever been there? It’s an exquisite place, truly. The architecture, the soothing fountain, the natural textures, plants, everything … an environment created to engender wellness. Now my mother, to put it bluntly, smoked herself to death. So I also know a little bit about at least one of the rooms upstairs, where patients sit in comfy padded chairs as chemotherapy is pumped from hanging bags, and there’s no judgment about how or where your cancer may have come from, whether it was a random hit or cartons of cigs. Everybody is there for the same reason: they want to live. I hated that room. It smelled funny. It made me afraid. I don’t smoke, but a lot of the women I met there were tackling breast cancer, and … you guessed it. I do have a couple of those liabilities. In this issue, we give you a comprehensive overview of the magnificent work being performed by the breast cancer specialists affiliated with Scottsdale Healthcare. It’s a lot of information, and maybe you’ll think it’s too much, maybe you’ll think it’s a little boring. I drank in every word, more than once, with fascination … probably because I own a pair of breasts, as do some of my friends. After consuming these pages, I’m not quite as frightened by the specter of the unknown because I now know a lot more. These Scottsdale Healthcare doctors, this hospital, the staff, their commitment, their genius, the medical advances, the astonishing support of our community, and the courage of new patients as well as sturdy survivors, all united in steely determination to extinguish or at least lessen the impact of this terrible disease—it’s beautiful. I feel lucky to have these people in my backyard. I hope you do too.

Kimberly Hundley, editor editor@scottsdaleairpark.com

4 | Scottsdale Airpark News October 2013

3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com

PUBLISHER Steve T. Strickbine

steve@scottsdaleairpark.com

EDITOR Kimberly Hundley

editor@scottsdaleairpark.com

CONTRIBUTING WRITERS Alison Bailin Batz, Joan Fudala, Marjorie Rice ART DIRECTOR Veronica Romero

veronica@scottsdaleairpark.com

AD DESIGN & PRODUCTION Helga Benz hbenz@ecollegetimes.com Erica Odello erica@timespublications.com AD SALES DIRECTOR Zac Reynolds

zac@scottsdaleairpark.com

SENIOR AD SALES EXECUTIVE Ann Boeding ann@scottsdaleairpark.com

SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com

EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors Pat Dodds - Public Affairs Officer, The City of Scottsdale Rick Kidder - Scottsdale Area Chamber of Commerce John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2011 Scottsdale Airpark News. For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

AHS Publishing, LLC

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Pennsylvania-based Vanguard is again on a hiring spree after recently adding more than 300 employees in Arizona and planning to do the same in 2014, reports the Phoenix Business Journal. The investment management company now has more than 2,100 employees at its Scottsdale Airpark campus, 14321 N. Northsight Blvd., and plans to expand by 1480,000 square feet early next year. The positions range from entry-level to attorneys. Vanguard employs 14,000 globally, with Scottsdale serving as its second-largest operation.

Mollen Closes Scottsdale Headquarters Mollen Immunization Clinics has closed its Scottsdale headquarters in a downsizing attempt after losing a contract to provide services at Walmart stores. The company did not say how many clinics it would close total or how many jobs would be lost, according to the Arizona Republic.

Perk Eatery to Expand

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Perk Eatery will be adding about 1,400 square feet to its location at 6501 E. Greenway Road, reports Phoenix Business Journal. Following the popular Airpark breakfast/lunch spot’s May feature on the Food Network’s “Diners, Drive-Ins and Dives,” business has been better than ever, according to co-owner Pauline Martinez. Expansion plans call for a bigger kitchen, a waiting area for customers and a drink station. Perk is also considering securing a liquor license. Perk is open daily from 6:30 a.m. to 3 p.m.

Art Sale Set for Oct. 19 The Art Department, 14435 N. Scottsdale Road, Suite 300, will be having a onetime “Inventory Blowout” sale on Oct. 19, from 9 a.m. to 1 p.m. The Airpark business offers a broad range of products and services such as original art customized to a client’s specifications, as well as a vast library of poster art that can be color-texturized to give the appearance of a hand-painted piece. More: www.theartdeptaz.com. continued on page 10


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spa810 Grows During First Year as Franchise

CCS Presentation Systems Adds Marquee Clients

John Dunatov, managing partner of spa810, announces that the North Scottsdale-based franchise most recently has added regional developer partners in Nevada as well as San Antonio and Austin, Texas. The spa, which started with a corporate location in Scottsdale, offers affordable and convenient antiaging treatments, and pain-free laser hair removal. Other regional-developer deals are in the final stages of closing, according to Dunatov. “Our goals were set high but are realistic. We will meet or exceed them. We are proud and grateful of our entire team, and the business brokers that promote us, trust us,” he said. The franchise launch was featured in the January 2013 issue of the Scottsdale Airpark News, which resulted in a prospect buying and closing on one unit as well as securing three regions in California, which will eventually account for 70-plus spa810 units, according to Dunatov.

Scottsdale Airpark-based audio visual integrator CCS Presentation Systems, one of the largest systems integration firms in the U.S., has announced the addition of eight new clients for the second half of 2013, as well as new projects with existing clients. CCS is continuing to expand its presence across the corporate, government and educational sectors. CCS will be designing innovative audio visual solutions for the following new clients: Maricopa County Sheriff’s Office; GE Capital;

Grand Canyon University; Arizona State University Decision Theater; The Arizona Board of Executive Clemency; Cox Cable; St. Steven’s Church; Fiesta District Police Station; U.S. Marshal’s Service - Yuma Courthouse.

CCV Adds Saturday Evening Service Christ’s Church of the Valley (CCV) announced its Scottsdale Campus has added a 5 p.m. Saturday service and moved service times on Sunday to 9:30 and 11 a.m.

Boccieri Launches EL Putters Boccieri Golf recently launched its Extended Length (EL) Series of putters, which offer an alternative to anchoring by combining a slightly longer shaft with the company’s patented, Tour-proven system that features a heavier mass head and counterweight in the grip. Part of the award-winning Heavy Putter line, the EL Series is equally suited to players using regular length putters and those relying on belly and long models. To check out the new putter series, visit the Boccieri Golf Research & Performance Center in Scottsdale at 15816 N. Greenway-Hayden Loop. More: www.boccierigolf.com; 888788-8374. continued on page 12

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airparkbusinessnews Wine Warehouse Debuts

StudioFIT Arrives in Airpark

A new business, Wine Warehouse, has opened in recent weeks at 17025 N. Scottsdale Road, the same center that houses Sushi Brokers and several stores. Plans include a retail area, tasting bar and patio.

StudioFIT recently opened at 14202 N. Scottsdale Road. “The mission of StudioFIT is to provide the local community with a dues-paying unlimited ‘Monthly Personal Training’ membership that has a tremendous value that far outweighs its cost,” said Zachary Lucas, operating partner. “Members will enjoy a one-of-a kind fitness experience that will allow them to look and feel their best, with 100 percent supervision in key areas of fitness, training, and nutrition. More: 480-998-2444.

Hi-Health Launches Kaleidoscope Collection Hi-Health, which is based in the Scottsdale Airpark and has 45 stores across the Valley, has developed The Kaleidoscope Collection, a collection of daily vitamin and supplement packs designed to address a variety of health needs. The collection offers 13 different 30-day packs, each with a proprietary combination of supplements. Every pack is designed to promote and enhance a healthy lifestyle concentrating on specific nutritional needs—from joint support and endurance supplements for athletes, to allergy support and weight management. Packs start at $29.99. More: www. hihealth.com/kc.

Nancy Max & Co. Opens in Airpark. Nancy Humphrey, formerly of Razmataz, has opened a store at 7625 E. Redfield Road. Inventory includes furniture, accessories, vintage, antiques and second acts. The store is open 10 a.m.-6 p.m. Wednesday through Saturday. More: 480-264-6968.

Nussbaum Gillis & Dinner Lawyers Named Best Nussbaum Gillis & Dinner, P.C., one of

North Scottsdale’s largest law firms, is pleased to announce that three of the firm’s lawyers, Randy Nussbaum, Greg Gillis and Dean Dinner, were recently selected by their peers for inclusion in The Best Lawyers in America 2014. The firm, which recently celebrated its fifth anniversary, was founded in July 2008.

Ferland Wins Honors The national law firm of Quarles & Brady LLP announced that the Scottsdale Airpark’s own Roger K. Ferland, a partner in the Phoenix office’s Litigation/ Environmental Division, has been selected by his peers as “Lawyers of the Year” in The Best Lawyers in America 2014.

Discount Tire Ranks No. 1 Airpark-based Discount Tire was ranked No. 1 in the Arizona Corporate Excellence (ACE) Top 50 Private Cos. list, published by the Phoenix Business Journal last month. The list ranks privately held firms by revenue but does not reveal the revenue amount.

You’re invited to join us for a Sunday affair with the Valley’s premier chefs! Sample culinary masterpieces, take part in an exceptional live auction and help March of Dimes celebrate 75 years of stronger, healthier babies!

Here are our featured Chefs!

Sunday, November 17, 2013 Starting at 4p.m. The Westin Kierland Resort & Spa, Scottsdale For tickets: marchofdimes.com/arizona

2013 Honorary Chef Executive Chef Beau MacMillan Sanctuary Camelback Mountain Resort & Spa

Executive Chef Silvana Salcido Esparza Barrio Café

Executive Chef Tony Rea Creations in Cuisine Catering

Executive Chef Vincent Guerithault Vincent on Camelback

Executive Chef John Kreiman Catered by St. Joseph’s

Executive Chef Azucena Tovar Los Sombreros Café & Cantina

Host Venue Chef Executive Chef Chris Masco The Westin Kierland Resort & Spa

Executive Chef Gordon Maybury The Arizona Biltmore Resort & Spa

12 | Scottsdale Airpark News October 2013


October 2013 Scottsdale Airpark News | 13


12 Finalists Selected for Sterling Awards

T

he Scottsdale Area Chamber of Commerce announced the finalists for the 2013 Sterling Awards, recognizing local companies that have demonstrated excellence, innovation and community stewardship. The 2013 Sterling honorees will be announced at a gala luncheon on Thursday, Nov. 14, at the Chaparral Suites Resort in Scottsdale, presented by Microsoft. Tickets can be reserved online at www.scottsdalechamber.com or by calling 480-355-2708. More than 25 volunteers, many of them past Sterling honorees, participated as judges in the juried competition. Divided among the four Sterling categories (Big Business, Small Business, Micro Business and Non-Profit) the judges worked individually to score each application within their assigned category. A volunteer captain assembled all scores, preparing a detailed score summary to determine the finalists. The judges will visit each finalist company

and interview key personnel. A stunning video featuring each finalist will be produced by SRP and shown at the luncheon. “There is nothing like Sterling," said Scottsdale Chamber CEO and President Rick Kidder. "The Sterling Award recognizing the greatness within the business community, inspires companies to look at themselves in new ways and celebrates the greatness and values of the business community." Several Airpark/North Scottsdale businesses are among the finalists:

Small Business (11-99 employees)

Micro Business (1-10 Employees):

Recognizes a large company making a significant impact on the lives of its employees and the economic fabric of the community.

Recognizes an emerging business exhibiting success through innovation, creativity and collaboration

College Prep Mastery 17470 N. Pacesetter Way College Prep Mastery provides collegebound students and their parents all the proven tools to plan for, prepare for and pay for college. Pro One Media Productions 7848 E. Redfield Road Pro One Media Productions is a full service provider of customized quality video for businesses, organizations and individuals. Sharp images, vivid color, clear sound and creative editing characterize each production to achieve a professional result every time.

Recognizes a small company demonstrating innovation, quality, professionalism and commitment to community.

GPS Insight 21803 N. Scottsdale Road GPS Insight is a leading supplier of GPS fleet tracking software for commercial and government fleets. They utilize high quality GPS devices and add the technology, customization and enhancements that continue to place the company at the forefront of the industry.

Big Business (100+ Employees)

Homeowners Financial Group 16427 N. Scottsdale Road Homeowners Financial Group is a full service, Arizona based mortgage banker, leading the Valley in residential lending. The company was founded in 2004 by finance and mortgage executives with over a century of expertise in residential lending. Other finalists are: Two Men and a Truck (Scottsdale); Telesphere (Scottsdale); Magellan Health Services of Arizona Inc. (Phoenix); Scottsdale Community College; American Cancer Society (Phoenix); Banner Health (Scottsdale); National MS Society, Arizona Chapter (Phoenix). 

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8669 E San Alberto Drive > In McCormick Ranch Business Park > ±5,390 SF, two-story office building > Land area: ±14,000 SF, zoned C-O > Currently 100% leased (five tenants) > Available for lease in Sept.- Suite 101, ±1,049 SF > Call for sale price and lease rate > Built in 1987 > Parking: 3.8:1,000

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9420 E Doubletree Ranch Rd, Ste C-102 > Scottsdale Condo Business Center > ±3,600 SF office/industrial condo > Built-out and ready to occupy > Offices, conference room, kitchen, restrooms > 100% air-conditioned facility > Signage available; open parking > Bay door; mezzanine > Easy access to Loop 101 > Excellent North Scottsdale location 8175 E Raintree Drive, Suite 5 > ±4,800 SF showroom/warehouse > Lease: $5,200/month NNN > Large area for building signage > Built: 1999 > C-4 zoning allows showroom, auto sales, repairs, and other uses > 600 ft. frontage on Raintree Dr. > 12’ x 12’ loading door > 18’ clear height showroom and warehouse

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16 | Scottsdale Airpark News October 2013

Unique Office Building at Scottsdale and Pinnacle Peak Roads

Offers Myriad Possibilities

By Peter Madrid, Cushman & Wakefield

O

ptions abound and the possibilities are endless when it comes to the former headquarter office building at 23733 N. Scottsdale Road in the popular North Scottsdale area. The Class A, +/66,283-square-foot property sits on almost four acres near the intersection of Scottsdale and Pinnacle Peak roads. “Based on the demographic, this property creates a unique opportunity for someone to take over a facility such as this one,” says Chris Latvaaho, associate director with Cushman & Wakefield of Arizona. “There are a multitude of possible uses, a medical facility being one of them.” Amenities include a two-story parking structure with enclosed entry to the building, a full-service kitchen and dining area, and a fitness center with a racquetball court. The building previously served as the corporate headquarters for Western Refining. Because of the way the building is situated on the property—and has interior interior open space—Latvaaho says possibilities include a medical outpatient facility, or even an assisted living facility. Its unique architecture also sets it apart from conventional office buildings. “The way it is laid out, with open spaces both outside and inside, it is ideal for any type of corporate relocation or medical use,” Latvaaho says. “There is a locker room and showers down below, and what used to be an aerobics area.” The building is also located close to numerous retail entities including a gas station, restaurants and other service-related businesses. Best of all, they are within walking distance of 23733 N. Scottsdale Road.

“There is nothing else close to that type of office building in that submarket,” Latvaaho says. “The property can serve as a single-tenant headquarter, or as a multiuse building.” North Scottsdale is the most actively developed area of Scottsdale, as it was the least built up. This submarket also boasts many of the priciest homes in the Valley, many exceeding $5 million. Much of the residential boom in North Scottsdale is driven by available land as well as the rapid growth of Scottsdale Airpark, which has more than 60,000 employees and more than 2,500 businesses. Large employers headquartered or with regional headquarters in Scottsdale Airpark include GE Capital, DHL, Discount Tire Company, Fidelity Investments, GoDaddy.com and the Vanguard Group. Stable ownership also makes it an attractive property. Kemper Insurance is the owner, and there is no debt on the property. Lease rate is $23.50 per square foot; sale price is $10.95 million; and parking is 3.7/1,000 SF. For additional information, contact Chris Latvaaho at chris.latvaaho@ cushwake.com, Larry Downey at larry. downey@cushwake.com, or Jerry Jacobs at jerry.jacobs@cushwake.com. Cushman & Wakefield is the world’s largest privately held commercial real estate services firm. It advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets. Founded in 1917, it has 253 offices in 60 countries and nearly 15,000 employees. It offers a complete range of services for all property types. The firm has more than $3.7 billion in assets under management globally. 


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October 2013 Scottsdale Airpark News | 17


The ABCs of B-R-E-A-S-T Scottsdale proving a destination for world-class breast cancer care

Arizona breast cancer specialists of Scottsdale Healthcare cancer team gather in the Virginia G. Piper Cancer Center with breast cancer survivors. Featured doctors are: Linda Liu, M.D., breast cancer surgeon; Patrick Donovan, M.D., medical oncology/ hematology; Robert Kuske, M.D., radiation oncologist; Jasgit Sachdev, M.D., investigator at Virginia G. Piper Cancer Center Clinical Trials; and Robert Bajnrauh, M.D., plastic surgeon.

18 | Scottsdale Airpark News October 2013


by Alison Bailin Batz • photo by Mark Susan

“T

he diagnosis and treatment of breast cancer is nothing if not a group effort between the survivor, doctors, friends, family and even the greater community. A comprehensive approach is critical,” says Dr. Robert Kuske, co-founder of Arizona Breast Cancer Specialists (ABCS). Dr. Kuske and his ABCS team joined together with Arizona Center for Cancer Care to form a longterm relationship with their colleagues, research partners and fellow patient care advocates at Scottsdale Healthcare’s Virginia G. Piper Cancer Center earlier this summer to ensure the greater-Scottsdale community has the very best care options and doctors in the nation, right at its fingertips. “Arizona Breast Cancer Specialists, Arizona Center for Cancer Care and Scottsdale Healthcare—not to mention some amazing other partners—are now fighting this war against breast cancer together, a war we intend to win,” says Dr. Kuske. “From diagnosis to aftercare, we are a onestop shop of full-body care for women and their families.” The joint focus is to provide innovative treatment approaches unmatched in the country.

Dedicated in 2001, the Virginia G. Piper Cancer Center at Scottsdale Healthcare was the first comprehensive cancer center in metropolitan Phoenix to offer diagnosis, treatment, clinical trials and support services in a single, convenient location.

Imaging Diagnosis of breast cancer often begins at a woman’s primary care doctor, or even at home, thanks to more women proactively undergoing monthly self-exams. “Simply put, the earlier the detection, the better,” says Dr. Ronald Korn, medical director of the Virginia G. Piper Cancer Center at Scottsdale Healthcare and a partner at Scottsdale Medical Imaging. “The first step after a woman initially notices an abnormality is to undergo a series of diagnostic imaging exams using mammography, ultrasound and/or MRI.” In fact, his team was among the lead authors of a New England Journal of Medicine article showing the benefits of MRI imaging in the face of newly diagnosed breast cancer, which is now the standard of care in the breast cancer workup. Thanks to its partnership with Scottsdale Medical Imaging, Scottsdale Healthcare was the first imaging center in the

state—and among the first in the nation— to use breast tomosynthesis 3D mammography, according to Dr. Korn. “As the name implies, these new technologies allow us to get a very detailed look at the layers of tissue within the breast and even generate a three-dimensional image so we can clearly pinpoint the abnormality and determine the next appropriate steps,” says Dr. Korn, noting the local team led the charge on FDA approval of the technology. In addition to being able to see in 3D, the doctors at Scottsdale Healthcare are also focused on advanced image analysis using high-resolution MRI imaging, and they can measure the biological activity of a patient’s cancer using Positron Emission Mammography, or PEM. Together with an MRI, PEM gives the most accurate and thorough evaluation of a woman’s breast tissue—with pinpoint accuracy. “Such technologies like PEM are an especially important option for women who cannot get an MRI because they have pacemakers or are claustrophobic,” says Dr. Korn. “We are also finding it to be especially good for women with breast implants, and because of its higher specificity, it might be effective in helping to

October 2013 Scottsdale Airpark News | 19


evaluate and avoid unnecessary biopsies.” Rather than resting on their laurels, the team is looking to move research further forward at this stage of breast cancer treatment. Together with the Scottsdale Healthcare Research Institute, the team is also the first to use experimental textural analysis, which looks at the actual architecture of the breast. Early data is promising—showing this new technique may well be a key to predicting a cancer’s aggressiveness over time, no matter how it may look in even its earliest stages.

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Once doctors are able to see the cancer, thanks to imaging, the next crucial step in a woman’s breast cancer journey is with her pathology team. Tissue samples are obtained through a biopsy, which can be performed various ways depending on the type of mass and the patient’s breast tissue. The pathologist then examines the biopsy sample and creates a pathology report to determine the diagnosis and staging of the cancer. “A pathology report includes a wealth of information and is what the surgeon and oncologist will use to determine the best plan of action,” says Dr. Kuske. With newer genomic-based tests, the pathologist may be able to provide critical information regarding the chance of recurrence and need for additional therapies. “It’s really the starting point of a patient’s journey through treatment and remission,” he adds.

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Now, it’s the medical oncologist’s turn to step in. “A medical oncologist is typically at the center of it all,” says Patrick Donovan, M.D., oncologist with Arizona Center for Cancer Care providing care at the Virginia G. Piper Cancer Center at both Scottsdale Healthcare’s Osborn and Shea Medical Centers. “We coordinate and oversee a patient’s care, explaining the diagnosis and staging, discussing treatment options and recommending the best course of treatment to the patient.” It’s increasingly common for cancer treatment to involve several modalities—surgery, radiation, chemotherapy, hormonal, targeted and/or biological therapy—together or in sequence with another. Medical oncologists oversee the chemotherapy and hormonal, tarOutpatient Infusion Center The Virginia G. Piper Cancer Center at Scottsdale Healthcare offers a convenient location for chemotherapy and infusion services. Its outpatient infusion center features: • Private treatment rooms • Comfortable treatment chairs • Home-like, calming environment • Experienced chemotherapy-certified oncology nurses

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geted and biological therapies, and create a treatment plan based on each patient’s cancer characteristics. “The ‘one-size-fits-all’ approach to cancer treatment is really becoming a thing of the past. Even among patients with the same type of breast cancer, the underlying genetic makeup of their cancer may react differently to the same drug,” says Dr. Donovan. The idea of customizing a treatment plan for each individual patient is not a new one. For example, it’s been known that certain hormonal therapies for breast cancer are most likely to be effective when the cancer cells contain estrogen or progesterone receptors. “What is new, on the other hand, is that we’re now looking at the bigger picture and identifying the genetic abnormalities within the tumor that makes the cancer grow,” says Dr. Donovan. “Taking this into account, we are now able to select specific anti-cancer drugs that target those specific mutations. In essence, a drug that works for one patient by targeting certain genetic abnormalities won’t work for another patient whose cancer has a different genetic makeup.”

Surgery Treating breast cancer almost always involves surgery, and for years women were left with basically two choices—to either remove the lump or remove the whole breast—and be happy to be alive. Luckily, new advancements in surgical techniques, along with the realization that reconstruction of the lost breast significantly improves the psychological outcome of the survivor, has dramatically changed this old way of thinking.

“Women have many more options these days. It’s not like when their mothers, or even friends just a few years back, were diagnosed and facing surgery,” says Dr. Linda Liu, breast surgeon with Comprehensive Breast Center of Arizona operating at Scottsdale Healthcare. “Advances in the way these operations are done are giving women more choices, faster treatment, smaller scars, fewer long-term side effects and better cosmetic results.” Most women can have their breast cancer treated by just having the lump removed, but this typically requires radiation for weeks afterward to kill any stray cancer cells in the breast, plus frequent mammograms to watch for a recurrence. Many women don't want the worry or the radiation, and they choose mastectomy even though they could have less drastic surgery. Mastectomy rates have been rising, thanks to advances in federal laws that now mandate health insurance coverage for reconstruction of both the involved breast and the opposite uninvolved breast to achieve symmetry. Newer ways to rebuild breasts have also made mastectomy a more appealing option for some women. Many even have the option of immediate reconstruction at the same time the cancer is removed rather than having to undergo several operations, which was the standard for many years. “We actually send our patients to see our plastics team in advance of their surgery with us. In mastectomy cases especially, we want our plastics team next to us each step of the way,” says Dr. Liu. “But even with lumpectomy, there can certainly be holes left from where the tumor is removed that need to be addressed via


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plastic surgery. It's much better to have a plastic surgeon address this at the time of surgery to prevent a problem rather than try to fix it later when the tissue is altered by radiation.” In fact, some women have a cosmetic appearance that is significantly improved after a lumpectomy when breast surgeons work with a plastic surgeon at the onset, adds Dr. Liu. “The unexpected aesthetic improvement can transform a traumatic experience into one in which the patient can be pleased with her appearance, all while accomplishing the most important thing—removal of the cancer.” Dr. Liu and her team work closely with many plastic surgeons in the community, including Dr. Robert Bajnrauh of Advanced Aesthetic Associates (AAA). He is a plastic surgeon with specialized training in microsurgical breast reconstruction techniques, including the most advanced form of breast reconstruction available today: the Deep Inferior Epigastric Artery Perforator Flap (or DIEP Flap). Dr. BaFertility Preservation A diagnosis of cancer at an early age may bring concerns about the effects it could have on fertility for both men and women. As such, Scottsdale Healthcare offers the most advanced treatments for fertility preservation and restoration via their Cancer Fertility Preservation Program. This program gives cancer patients the ability to preserve their fertility before treatment. The cancer fertility preservation team will help patients understand how their cancer affects their risk of infertility and assist the patient and their oncologist in deciding which options are best prior to treatment.

24 | Scottsdale Airpark News October 2013

jnrauh’s specialized training in microsurgical DIEP flaps makes him one of only a few surgeons in the entire Southwest using this technique “Without trying to overcomplicate it, this method allows us to reconstruct a breast by using our patient’s own skin and fat after mastectomy without harming the abdominal muscles—and patients actually get a tummy tuck as a side effect of the procedure,” says Dr. Bajnrauh. “It is somewhat similar to the more common TRAM flap procedure, where there is some muscle at risk.” Of course, they also take great pride in the more common reconstructions, including a proactive approach to tissue expansion, a key to an effective breast reconstruction. “During your actual cancer surgery, a balloon-like expander is placed under the chest muscle, and filled with saline over several weeks to expand the skin and soft tissue. This expander is ultimately replaced with a silicone or saline implant, when appropriate,” says Dr. Bajnrauh. With so many choices these days for breast surgery and reconstructive surgery, Drs. Liu and Bajnrauh recommend choosing a surgeon who can offer a variety of options and will work with you in determining which is best for you.

Radiation Oncology One of the first clinical lectures Dr. Kuske attended in medical school was led by oncologist and breast cancer researcher Dr. Bernard Aron. “He actually brought a breast cancer patient on stage and lectured while interviewing and examining the patient with all the care and compassion in the world,” remembers Dr. Kuske.


As Dr. Aron concluded, Dr. Kuske literally ran up to the podium and told his future mentor, “I want to be just like you!” After spending the rest of the day picking Dr. Aron’s brain about all things patient care, Dr. Kuske would study under the respected specialist for many years before eventually mentoring his own generation of cancer specialists as the chairman of Radiation Oncology at the famed Ochsner Clinic in New Orleans as well as lead the breast cancer program at the University of Wisconsin. “In 2003, I set my sights on solely treating breast cancer patients,” says Dr. Kuske. His vision evolved to establishing the world’s first radiotherapy center where its physicians, staff and equipment focus exclusively on women fighting breast cancer. “In 2008, amid the credit crunch and worst recession since the Great Depression, we put a plan into action to open ABCS, focusing our equipment, techniques, technology investment and fellow partners solely on treating breast cancer with radiation,” says Dr. Kuske. “By 2010, we had three centers, six partners and technologies allowing minimal collateral damage to normal tissues during treatment.” Among their proudest investments—

when Dr. Coral Quiet partnered with Varian Medical Systems to offer the Pivotal treatment solution for prone breast cancer care, an innovative technology for largebreasted women that allows them to obtain treatment in the prone, or face-down, position. “And of course most recently, there is this partnership with Arizona Center for Cancer Care and the new relationship with Scottsdale Healthcare,” says Dr. Kuske, whose team has installed new technologies in the Virginia G. Piper Cancer Center on the Scottsdale Healthcare Shea Medical Center campus, and is now looking toward upgrades and updates at the Scottsdale Healthcare Osborn Medical Center campus this fall. The ABCS team is able to offer breast brachytherapy, advanced radiosurgery, whole breast radiation, breast implantpreserving radiation treatments and much more from its new campus office. “I think Dr. Aron would be proud,” says Dr. Kuske.

Research & Clinical Trials At Scottsdale Healthcare’s Virginia G. Piper Cancer Center Clinical Trials, community physicians join forces with lead-

Nutrition Breast cancer patients may experience weight loss or have difficulty eating because of treatment. These challenges come at a time when proper nutrition is key to maintaining one’s strength, managing therapy side effects, improving one’s immune system, speeding recovery and promoting overall health and enjoyment of life. The Virginia G. Piper Cancer Center at Scottsdale Healthcare is one of only a few programs in the country to offer a board-certified oncology dietitian who will work with each patient to create an individualized nutrition plan based on her needs and evidence-based research, not to mention nutrition classes, cooking classes and more.

ing physician-scientists and clinical teams to develop new and unique therapies for improving the health and quality of life of patients all over the country and even the world. Located within the Scottsdale Healthcare Research Institute and through collaborative partnerships with the Translational Genomics Research Institute (TGen), leading pharmaceutical compa-

October 2013 Scottsdale Airpark News | 25


photo by Mark Susan

Kate Kohlhaas, therapist, assists Dr. Robert Kuske, who pioneered brachytherapy.

The ABCs of B-R-A-C-H-Y Necessity is often the mother of invention. In this case, the invention was brachytherapy, a breast cancer treatment breakthrough pioneered by Scottsdale’s own Dr. Robert Kuske. “Back in 1991, while I was chairman of radiation oncology at the famed Ochsner Clinic in New Orleans, the CEO of the oil industry in Venezuela came to see us,” explains Dr. Kuske. Though diagnosed with stage-two breast cancer, she had some very definite plans on her treatment. First, she flat-out refused to lose her breast. Second, she simply did not have six to eight weeks to undergo treatment. “After all, she had all the oil in Venezuela as well as her family to look after,” says Dr. Kuske. And third, when she went back to Venezuela, the closest clinic for followup was about 250 miles away—which, for a cancer patient, may as well be on the other side of the world. “With this in mind, she challenged us

26 | Scottsdale Airpark News October 2013

to create a treatment program based on her life—not her tumor, not her stage of cancer, not the grade of the cancer,” says Dr. Kuske. “She challenged us to think outside of the box.” The result—at first scribbled up on a napkin as a pie-in-the-sky idea—was the invention of what is now known as breast brachytherapy, a hugely popular five-day alternative to the conventional six weeks of external beam, wholebreast radiation in select early-stage breast cancers. It is also the best radiation option for women with augmented breasts, as it doesn’t harden silicon like other types of radiation do. “Brachytherapy, even after all these years, is one of the fastest-growing treatment options in Arizona and hottest topics in breast cancer. So much so, it is the subject of five international randomized clinical trials worldwide, including my 4,300-patient trial funded by the National Cancer Institute that is upon its completion right here in Scottsdale,” says Dr. Kuske.

nies, biotech firms and academic universities, they are accelerating promising new cancer treatments through the study of cancer genetics. “It is common to see patients, and even their doctors, consider clinical trials to be a last resort in their care plan,” says Dr. Jasgit Sachdev, a medical oncologist and investigator specializing in breast cancer at Virginia G. Piper Cancer Center Clinical Trials. “In order for our patients to benefit from the latest advances in cancer treatment, we as their doctors must advocate that clinical trials be integrated early on in a patient’s treatment course, especially the trials that directly target the unique markers in each patient’s tumor.” Through innovations in research, clinical trials are quickly becoming a preferred first course of treatment for patients who want access to the latest advances in medicine. Those who seek clinical trials are drawn by the opportunities to be treated by some of the brightest minds in their fields, using the most promising new therapies, technologies and techniques. There are five active clinical trials specific to breast cancer at Virginia G. Piper Cancer Center, in addition to 30 other studies, many of which are for solid tumors and could include breast cancer patients as well. “We just recently served as the lead research site for the promising Side-Out Foundation pilot study, which showed that patients with advanced breast cancer had longer disease control when their treatment was based on identification of the abnormal proteins in their individual tumor, as compared to the previous treatments they received without this additional testing,” says Dr. Sachdev. “We’re very excited about the success of the study. Its studies like these that are paving the way for the future of targeted cancer treatments.”

Supportive Care Every cancer diagnosis comes with questions that need answers, treatments to consider, and uncertainty on how to navigate the healthcare system. This is where Scottsdale Healthcare’s cancer care coordinators come in—at no cost to the patient or family. “These masters-level prepared registered nurses have advanced expertise in oncology. They are knowledgeable about cancer and the resources available to fight it,” says Dr. Korn, who notes that a typical day for a coordinator usually consists of spending time with patients, providing referrals to physicians, educating families about treatment plans, and developing lists of questions that new and return-


ing patients should ask their doctors. Scottsdale Healthcare and the team at ABCS also ensure that women looking for a second (third, Dr. Ronald Korn fourth or fifth) opinion on their treatment options are also covered—again at no cost—through Arizona Institute for Breast Health (AIBH). “ABCS co-founder Dr. Coral Quiet launched AIBH back in 1998—and today we are a 12-member strong volunteer team of physicians and medical professionals whose specialties include breast radiology, breast surgery, naturopathic medicine, medical oncology, radiation oncology, reconstructive surgery and breast pathology,” says Dr. Kuske, a long-time volunteer with the program. “Our team, guided by a patient advocate who is a survivor herself, evaluates the best medical and surgical op-

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tions for the preservation of a woman's life, body and emotional well-being, as well as the continued quality of her life.” Any woman interested in being a part of the program simply needs to visit aibh. org and contact the patient advocate. The doctors meet each Wednesday, and are always open to taking on new enrollees. To date, AIBH has worked with thousands of women and their families—and not only to provide second opinions, but also free support, resources and fitness and nutrition advice. Also within the Virginia G. Piper Cancer Center at Scottsdale Healthcare is Tina’s Treasures Boutique—named in honor of founder and cancer survivor Tina Johnson. This truly unique retail boutique is focused on supportive care to meet the needs of cancer patients, survivors and their families. Whether newly diagnosed, currently in treatment or a longtime survivor, customers of Tina’s Treasures will find personalized services in a private, comforting and positive environment. Tina’s Treasures staff includes board-certified prosthetic and wig fitters, many of whom are cancer survivors themselves. A unique feature also available is the

Virginia G. Piper Cancer Center’s Creative Arts Lifetime Pass. This pass is available to anyone who has ever had a cancer diagnosis, regardless of whether they are currently in treatment or even a patient at the center. Pass holders can participate, free of charge, in any of their Body, Mind and Spirit programs, which include yoga, tai chi, reiki, healing art, drumming circle and nutrition classes. 

Lymphedema Lymphedema is swelling that occurs in the body due to a compromised lymphatic system. It most commonly occurs as a side effect for certain cancers, and can interfere with wound healing and lead to other complications. The Virginia G. Piper Cancer Center at Scottsdale Healthcare offers a Lymphedema Treatment Center staffed by certified lymphedema therapists who have extensive expertise in assessment, manual lymphatic drainage, oncology rehabilitation and compression therapy. These specialists will provide an evaluation and develop a treatment plan tailored to patients’ specific needs.

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Breast Cancer –

What YOU Can Do!

D

r. Robert Kuske—along with some of the amazing women on this month’s cover—are not only focused on educating the community about breast cancer prevention, diagnosis and treatment, but are helping us all to think pink for the cause this October. In fact, for several years Dr. Kuske has been volunteering with the Arizona Institute for Breast Health (AIBH), a nonprofit organization dedicated to giving women options before decisions when it

comes to their breast cancer treatment. Each October, the organization partners with some caring venues across the Valley to help raise both funds and awareness of the program—and this year is no different. Below is an overview of who is getting involved this year, and how you can too!

Pink Light District The seventh annual Pink Light District fundraiser is in full swing! AIBH is pleased to offer this unique initiative, which provides a way to honor all those touched by breast cancer. From now through Oct. 31, you have the opportunity to express your love, appreciation and gratitude by sponsoring pink light bulbs, which will be placed on the Marshall Way Bridge in Scottsdale, in honor or memory of a loved one touched by breast cancer. It is a wonderful tribute and unique way to honor those you love. Lights are only $25 and available at aibh.org.

Four Seasons Resort Scottsdale

Linda Rose, who is a breast cancer survivor and president of Arizona Institute for Breast Health, with Dr. Coral Quiet, AIBH co-founder and current volunteer medical director

This October, Four Seasons Resort Scottsdale at Troon North is focused on raising funds for AIBH in several ways. Talavera restaurant and Onyx Bar & Lounge will feature a signature “Jalisco Heat” cocktail, which combines strawberry-and-jalapeno-infused tequila, fresh lime juice and agave nectar. Onyx also will

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Jalisco Heat Ta-Ta Tini

feature rosé champagne and wine specials by the glass throughout the month, as well a featured appetizer to match. Talavera will highlight a four-course rosé tasting dinner on Friday, Oct. 25, for a cost of $85 per person. Proof, an American canteen, will serve Gotham Project rosé wine on draft as well. The spa will feature the “Pretty in Pink” body treatment, inclusive of a pink grapefruit body polish. Guests also will receive a complimentary pink or black tank top with a Four Seasons logo. Ten percent of all proceeds from each of these offerings will be donated back to AIBH. For more information, call 480-860-4200.

The Herb Box The Herb Box is offering a specialty menu for the month of October in recognition of The AIBH Pink Light District and Breast Cancer Awareness Month to include pink pastries as well as regular menu items. On the evening of Oct. 3, The Herb Box will introduce the unique menu and promote it throughout the month, as well as offer a pink drink called the Gigi, with a portion of proceeds being donated back to AIBH.

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The Vig Throughout the month of October, The Vig’s Arcadia, Uptown and Fillmore locations will donate $1 from every glass of Girl Go Lightly brand wine sold and $3 Pom Margarita for every bottle. They’ll also host promotions throughout the month, with their top servers and partners at Alliance Beverage stepping up to donate a portion of their proceeds.

SOL Cocina SOL may be best known for its fresh and modern interpretation of Baja cuisine, but for the month of October, the popular Scottsdale Quarter restaurant wants to be known as the place supporting women who have been diagnosed with breast cancer. This cause is very near and dear to many of the hearts at SOL, so they wanted a way to raise money for women suffering

from breast cancer and keep it right here in the Vally: enter the "Ta-Ta Tini"! This delicious drink is made up of 100 percent blue agave tequila infused for two days with fresh watermelon and hibiscus flowers. Every penny of proceeds from this drink all month long will be donated to AIBH.

Dominick’s Steakhouse For the entire month of October, guests who dine at Dominick’s Steakhouse at the Scottsdale Quarter will be seeing pink, literally. Servers and staff at the popular Manhattan-style restaurant will be wearing pink ties throughout October and offering 100 percent of the proceeds from its “Pink Drink,” which is a tantalizing raspberry pomegranate martini with a scoop of limoncello sorbet, to AIBH. Michael Mastro, owner of Dominick's Steakhouse, said, "At Dominick's we love to give back and breast cancer has personally touched each of our lives. We are hoping to raise a lot of money for this cause."

Olive + Ivy Enjoy the Sour Cherry Paloma, which is made up of Don Julio Blanco, Veev Acai, grapefruit juice, and cherry bitters, all

month long—and a portion of sales will be donated to AIBH.

Taggia at the Firesky Throughout the month of October, Taggia at the Kimpton Firesky will be offering a specialty pink drink, with $1 from each sale being donated back to AIBH.

Fascinations For the month of October, every time shoppers donate $5 to AIBH, Fascinations will give them a coupon for $5 off their next purchase. Signage is at checkout.

Studio C Beauty Lounge Throughout the month of October, Studio C is donating a percentage of all hair product sold to AIBH. Studio C will also be accepting donations from customers who wish to do their part as well to support breast cancer awareness. No amount is too small, as every donation goes directly to women who are facing a breast cancer diagnosis. 

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businessprofile

Card-Carrying

Luxury Jet Linx takes off in the Scottsdale Airpark Story and photos by Marjorie Rice

Jon Hulburd (left), managing partner, and Jon Gilbert, director of sales, for the Scottsdale base of Jet Linx

F

or many travelers, flying involves a long slog from the parking lot, lugging bags to the check-in line, inching their way shoeless to the security X-ray, and then rushing to an overflowing departure area where—if they’re lucky—the plane is ready for boarding via yet another line. Then, of course, there’s the stuffing of carry-on belongings into the overhead before settling into a skimpy seat. Now imagine you’re a Jet Linx Aviation customer at the company’s new Scottsdale Airport base. Here’s how Jon Hulburd, managing partner for Jet Linx’ Scottsdale base, describes it: You arrive at the airport, click your way through a gate and drive into the private hangar where your jet awaits. A friendly agent greets you by name and

32 | Scottsdale Airpark News October 2013

whisks you to the steps and into the jet. He gets your bags from the car and stows them. (The car will be washed and detailed, then locked in a secure hangar until your return.) You settle in for the ride, relaxed and pampered. And if you’re late, you don’t miss the plane. It waits for you. Private air travel long has been an option for affluent and corporate customers. In the 1980s, “fractional ownership” was developed, where owners could buy a share of an aircraft instead of carrying the financial burden of an entire jet. Co-owners pay monthly fees for management including scheduling, maintenance and insurance. They also pay for flight hours they use. At the end of the purchase contract period—usually five years—the jet may be sold and any proceeds divided

among the co-owners. Jet Linx Aviation was founded in 1999 in Omaha, Neb., operating on a different model: “jet card” services rather than fractional ownership, and local bases rather than the national fleets and centralized service offered by many competitors. “Our card program is the most costeffective guaranteed program in the industry,” Hulburd says. “The cards allow us to offer very attractive pricing and the convenience and comfort of private jet travel without the headaches, up-front capital and depreciation of a fractional program.” Jet card programs allow people to buy travel in hourly increments—25, 50 or 100hour segments for Jet Linx’s Latitude Jet Card program. Members also can buy Jet Linx’s Longitude Jet Card, which offers a small, one-time enrollment fee and unlim-


businessprofile ited pay-by-the-hour flights. Jet Linx cards offer other benefits, Hulburd says. “While some card programs have time limits—usually 12 to 18 months—for using the hours purchased, our cards never expire. They’re also refundable, a feature not available in many other jet card programs. Most importantly, we guarantee availability for our clients. In 14 years of business, we have never missed a flight.” Hulburd adds that safety is paramount for the company. “Jet Linx is a leader in the industry for our safety practices.” Jet Linx provides service on a range of airplanes, from light jets carrying up to eight passengers to heavy jets that carry up to 16. The planes are owned by local entities in each market, not Jet Linx, Hulburd says. “We provide aircraft management for owners who want extra lift (hours flown) to offset their costs. An owner may only need to use the plane for 200 hours. Jet Linx will schedule flights for our Jet Card members for another 200 hours.” The company also has private jet purchase and sales teams. Hulburd joined Jet Linx after a career as an attorney specializing in commercial litigation. He also created an import company that shipped Mexican pottery products to retailers in the United States. In 2010, Hulburd ran for Congress in Arizona’s Third District, losing to Republican Ben Quayle. Following that, he sought another challenge. “I’ve had a bunch of different business ventures,” Hulburd says. “I connected with Jet Linx Aviation through friends of friends. I was dazzled by their corporate culture and the level of professionalism and commitment to quality and safety. This is fun because I’m partnering with a well-established corporate partner. “I founded our Scottsdale base late in 2012, and we opened our doors Jan. 1. Ours was the seventh in the company; now there are nine, including the national operations center in Omaha and bases in Atlanta, Dallas/Fort Worth, Denver, Houston, Indianapolis, San Antonio and St. Louis.” Hulburd says he expects the Scottsdale base to double its flights per week by year-end. “We plan to hire more customer service personnel as our local membership grows.” 

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rememberwhen

Scottsdale, ASU Enjoy 125-Year Partnership By Joan Fudala

W

Scottsdale Historical Society photo

Scottsdale Chamber of Commerce

hether you’re a student, alum, employee, sport team fan or just happy to be a neighbor of Arizona State University, Scottsdale residents and businesses all have a bit of Sun Devil in them. Scottsdale—founded in 1888, two years after Tempe Normal School, the forerunner of Arizona State University, opened in 1886—has enjoyed a 125-year partnership with this worldrenowned university. Thousands of ASU grads call Scottsdale home. Scottsdale-based ASU programs enhance our quality of In his last major project life, from healthcare to lifelong learning. Every year, our ties to before his death in 1959, Arizona State grow stronger, building on our shared history. Frank Lloyd Wright designed a new performing arts center Here are just a few of the countless ways Scottsdale and ASU for Arizona State. have worked together over 125 years:  During a June 23, 1888, visit to the Salt River Valley, U.S. Chaplain Winfield Scott spoke at a Tempe rally, and met Hiram living in the Cattle Track area to be near his daughter, Rachel B. Farmer, who was principal of the Normal School of Arizona at Murdock Ellis, a former Scottsdale schoolteacher, and her creative Tempe. A week later, Scott demonstrated his belief in the limitless and entrepreneurial family. opportunities in the Valley by purchasing land  Thunderbird II airfield, a World War that would become the nucleus of a new town II pilot training base, closed in 1944, then was that would bear his name, Scottsdale. reopened by Arizona State College in 1947 as a  In 1902, Scott, a lifelong supporter of educavocational training school. Veterans, using their tion, was invited to be one of three Valley citizens G.I. Bill benefits, learned automobile repair, air to serve on the Board of Visitors to the Normal conditioning maintenance, upholstery and other School of Arizona at Tempe. Scott also had a bit skills. In addition to offering classes, ASC also of Wildcat in him. Territorial Gov. Alexander held student social and athletic events at the O. Brodie appointed Scott to the University of former base, now Scottsdale Airport/Airpark. Arizona Board of Regents in 1903; shortly after his Student dances as well as intercollegiate rodeos appointment, he was elected Chancellor of the U took place on the grounds. Due to the distance of A, and frequently traveled to Tucson through students had to travel by bus from the Tempe his term, which ended in 1905. campus, and the declining number of veterans  Professor Arthur J. Matthews, president of enrolling in technical courses, ASC turned the Normal School of Arizona, was a special guest the base-turned-campus back to the federal at the dedication of Scottsdale Grammar School government in 1953. The Arizona Conference on Feb. 26, 1910. The building is the oldest public Winfield Scott, Scottsdale’s of the Seventh-day Adventists then acquired facility in Scottsdale, now home to the Scottsdale namesake the property, and continues to operate the Historical Society. Thunderbird Academy from the area south of  John Murdock, an Arizona State College professor, served the Scottsdale Airport runway. in the U.S. Congress from 1937 to 1952. He retired in Scottsdale,  Arizona State College acquired the Duhame Dairy Farm on

34 | Scottsdale Airpark News October 2013


Scottsdale Road in 1950 and used it for agricultural classes. The Duhame family had also donated farm equipment to the college for use at the Thunderbird II location.  In 1954, Scottsdale was one of four communities in Maricopa County to get an economic diagnosis from Arizona State College business administration students in the college’s Bureau of Business Research. Scottsdale had often called on ASU departments for research assistance. For example, in 2003, the Morrison Institute at ASU conducted surveys and interviews that resulted in the “Which Way Scottsdale?” report.  In 1959, musician Louise Lincoln Kerr built a residence and performing studio on two acres at Scottsdale Road and McDonald. In 1969, the studio was expanded with pew seating. The Kerr Cultural Center was bequeathed to Arizona State University in 1981, and remains a popular ASU performing arts venue.  In his last major project before his death in 1959, Scottsdale-based architect Frank Lloyd Wright designed a new performing arts center for Arizona State,

which was named the Grady Gammage Memorial Auditorium at its dedication in 1964. William Wesley Peters and John Rattenbury of Taliesin Associated Architects, Scottsdale, were the chief and resident architects.  In 1963, an ASU master’s degree candidate did his thesis on a newly discovered Upland Hohokam site near Pinnacle Peak. His thesis, which named the site after the landowners, the Herberger family, provided fascinating details about a previously unknown era of Scottsdale’s pre-history. The location was later renamed the Pinnacle Peak Village site, and extensively studied by Arizona State archaeologists during 1987 and 1988.  Scottsdale—the city, its nonprofit groups and countless individual volunteers—has been involved every year since the first Fiesta Bowl college football tournament was played at Sun Devil Stadium in Tempe in 1971. In the Fiesta Bowl’s inaugural year, Arizona State beat Florida State 45-38; Danny White was ASU’s quarterback.  The ASU School of Nursing began operating a healthcare clinic in 1974 at

In 1959, musician Louise Lincoln Kerr built a residence and performing studio in Scottsdale.

“Caring for you like I care for my own.”

Scottsdale Historical Society photo

rememberwhen

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Booths Selling Fast for the Expo! A Partnership of Experience and Value This year, for the first time, Lovin’ Life After 50 and East Valley Adult Resources have joined forces in a partnership designed to bring additional value to companies and organizations with a need to reach the East Valley’s after-50 market. Together, these two organizations will host the 2013 Healthy Living Expo on November 21 at the Mesa Convention Center.

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Pinnacle Peak Village Hohokam site dig circa 1987

the then-new Vista del Camino Neighborhood Center in Scottsdale, a partnership that lasted into the 1980s.  In 1975, Richard Lynch, an ASU master’s degree candidate in history, authored the official biography of Scottsdale founder Winfield Scott. His meticulous research gave Scottsdale residents an in-depth appreciation for our founder, his wife, Helen, and the early decades of the city’s history.  The city of Scottsdale and the Scottsdale Railroad and Mechanical Society invited architectural students at Arizona State to submit designs for a miniature Wild West town for the grounds of McCormick-Stillman Railroad Park along the tracks of the Paradise & Pacific Railroad. After review of six or seven submissions, the winning design was then constructed and completed in 1978.  In 1994, Scottsdale, NASA and Arizona State University teamed up to map the 60-square-mile McDowell Mountains to provide information about vegetation, terrain, water resources, slope and elevation as the city contemplated creating an area for preservation.  In 2004, a developer sold the former Los Arcos Mall property on the southeast corner of McDowell and Scottsdale roads to the city of Scottsdale, which, in turn, leased it on a long-term basis to the Arizona State University Foundation for the purpose of creating the ASU Scottsdale Innovation Center. Construction of SkySong began in January 2006. SkySong is “home to a global business community that links technology, research, education and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy. Organized around a central plaza with a signature shade structure, SkySong is a 1.2 million-square-foot, mixed-use development on a 42-acre campus in Scottsdale, three miles from ASU’s main campus,” according to its website, skysong.asu.edu.  Scores of ASU professors have lived in Scottsdale and provided community leadership in a variety of ways. The late Professor Heinz Hink served on the Scottsdale City Council and represented Scottsdale in the Arizona Legislature; Art History Professor Betsy Fahlman


served on the Scottsdale Cultural Council board, the late Lt. Gen. Frank Sackton was a long-time ASU professor of ethics and also served in ASU administration; History Prof. Bill Phillips served on Scottsdale’s Human Services Commission and on many history-related committees.  ASU music professors and students frequently hold recitals at the Scottsdale Center for the Performing Arts and the Kerr Cultural Center.  In 2012, ASU’s Osher Life Long Learning Institute began holding programs at Maravilla, a retirement community on Princess Drive. OLLI’s mission is to provide university-quality learning experiences for adults ages 50 and older through diverse short courses, lectures and civic engagement initiatives.  Earlier this year, ASU and SkySong opened The Eureka Loft on the mezzanine level of the Scottsdale Civic Center Library. Eureka is a collaborative workspace that also hosts programs to help entrepreneurs and professionals on their route to success in business.  ASU departments have many healthcare links in Scottsdale, collaborating with Scottsdale Healthcare in areas such as healthcare delivery, patient registry and research; and with Mayo Clinic in areas such as medical education, research, bioinformatics and bioengineering.  Several ASU buildings, colleges and programs honor the names of Scottsdale/ Paradise Valley-area residents, such as the Herberger Institute for Design & the Arts, Sandra Day O’Connor College of Law, Hugh Downs School of Human Communication, Barrett Honors College, Murdock Hall, Virginia G. Piper Writer’s House, (Daniel E.) Noble Science/ Engineering Library and (Barry) Goldwater Center (for Science and Engineering).  For at least the last century, Scottsdale has benefitted from the work of thousands of ASU interns, student teachers and other student community outreach programs. Scottsdale-based companies rely on a steady stream of ASU graduates to hire. Professors, administrators and coaches have spoken to area groups on current issues. ASU’s KAET-TV/Channel 8 provides a steady stream of enriching programs.

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rememberwhen Skysong Pink Pony, 1960s

Scottsdale Historical Society

Arizona State University has come a long way from the small place to meet and schmooze. Anderson Scottsdale’s historic register and has been normal school Winfield Scott visited 125 years ago. With four went on to open Dale Anderson’s on a popular post-ride watering hole for the campuses (Tempe, West, Downtown Phoenix and Polytechnic), Marshall Way, as well as The Other Place Hashknife Pony Express and Parada Del total enrollment exceeds 73,000, making it the largest university and The Quilted Bear on Lincoln Road—all Sol riders. in the United States. According to the ASU Alumni website,  Throughout the 1950s and 1960s, known as great places to eat and meet. there are some 360,000 alumni around the world. That’s a lot of  The town’s first bank opened on Scottsdale restaurateurs who offered a Sun Devil spirit!  Main Street in the early 1920s and closed “saloon” capitalized on the West’s Most during the Great Depression in 1933. The Western Town theme. Pinnacle Peak Patio building was recycled into the Rusty Spur and Reata Pass opened in the far desert Joan Fudala is a Scottsdale-based community historian and author. Saloon in the 1950s, using the former north of Scottsdale in 1957 and 1958 and Contact: jfudala@cox.net. bank’s vault to store its liquor. It is on still serve us today. The Red Dog Saloon

opened on Scottsdale Road in the late 1950s, complete with a larger-than-life nude portrait of Rosie above the bar. We also had the Crystal Pistol and Handlebar J’s (still open, and originally Wild Bill’s) at Scottsdale Road and Shea Boulevard, and Rawhide’s Golden Belle Saloon, just to name a few.  Trader Vic’s opened on Fifth Avenue in 1962, ushering in the “tiki” era for Scottsdale. Many home-grown baby boomers remember taking their prom dates there, celebrating engagements and bringing important clients to toast with Polynesian-themed drinks served in decorated ceramics.  As resorts became more luxurious during the 1950s and 1960s, most featured Earlier this nightclubs with live entertainment and year, ASU French ballroom dancing. Paul Shank’s and SkySong Quarter was among the best, opened Thebut the Hotel Valley Ho, Executive House Eureka Loft on Arizothe mezzanine nian (now Firesky), Mountain Shadows, level of the Carefree Inn and others Scottsdale offered a varied nightlife. Civic Center  Los Olivos and the Library. Corral family have been serving margaritas (perhaps the

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On the Move UMB Bank, a subsidiary of UMB Financial Corporation (NASDAQ: UMBF), has expanded its team in Scottsdale, 16210 N. Scottsdale Road. Casey Seeger has been promoted to vice president and financial center manager in consumer banking and will relocate from Omaha, Neb. In her role, Seeger will lead the sales and client experience teams in the financial center. Lance Knight has been hired as vice president and agribusiness senior loan officer. OB Sports Golf Management appointed Dale Moseke as new vice president of sales and marketing. Headquartered in North Scottsdale, OB Sports manages more than 45 golf courses nationwide. Previously, Moseke has been responsible for effective revenue management, group sales, digital advertising, public relations and brand development. Moseke is a member of Hospitality Sales & Marketing Association International, where he was recognized as the 2012 Revenue Management Professional of the Year in Arizona. Susan Houston has joined Westwood Professional Services Inc. as office administrator. Houston brings a unique set of skills to the Scottsdale Airpark office, with experience in accounting, administration, project management, engineering design and teaching mathematics. She earned her bachelor’s in engineering from San Diego State University. Stein Law, PLC, announces that Rebecca C. Goldberg has joined the firm as Of Counsel. Goldberg has more than 10 years of experience in the areas of commercial leasing, real estate and finance transactions, which will serve to expand and complement Stein Law’s real estate and corporate transactional practice. The firm is at 14362 N. Frank Lloyd Wright Blvd. in Scottsdale.

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Weekend Jetaway Poised to Become Signature Event of Airpark By Alison Bailin Batz

O

n Friday, Oct. 11, the Scottsdale Airport will transform from bustling transportation hub for busy denizens of the Scottsdale Airpark to the hottest party the area has ever seen: the 2nd Weekend Jetaway Culinary Casino Classic. Set within one of the airport’s own private jet hangars, Weekend Jetaway—the brainchild of AXA Advisors Southwest as

a way to bring together its own staff on a volunteer effort as well as rally the entire Airpark family—will raise funds for the Boys & Girls Clubs of Greater Scottsdale and the Pat Tillman Foundation via an evening of gourmet food and drink, live music, surprise entertainers and dice-style games. The event culminates with four lucky guests winning a luxurious twonight, three-day, round-trip vacation to

Las Vegas on a private jet. While only four guests will win the jet trip, with both a silent and live auction including trips to Cabo San Lucas, custom jewelry from Kendra Scott, spa packages, dining adventures and even Lasik eye surgeries, many party-goers will leave winners. And given the eye-popping culinary aspect of the event, all partygoers will leave full.

Meet the Chefs Name: Lance Whipple Title: Executive Pastry Chef Venue: Proof, an American Canteen at the Four Seasons Resort Scottsdale at Troon North Tell us about Proof! Celebrating our first anniversary this fall, Proof presents home-style comfort fare sourced exclusively from the 50 states, and—this is where I come in—has its own old-fashioned soda fountain serves up nostalgic milkshakes, malts, floats and custom dessert creations.

Our take on the American favorite is going to blow guests’ minds. What do you love most about the Airpark? Some people hate their commutes—but if you work in the Airpark, like me, you love nothing more than driving to and from work enjoying our amazing sunrises and sunsets. Name: Stephen Stromberg Title: Executive Chef Venue: Sapporo Scottsdale Tell us about Sapporo. Believe it or not, Sapporo has been a part of the Scottsdale Airpark for two decades! In that continued on page 42

What will you be serving at Weekend Jetaway, and why is Proof taking part? I scream, you scream—we all scream for ice cream … sandwiches.

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time, we’ve come to be many beloved things to many beloved patrons—an amazing sushi joint, a family-friendly Teppanyakitable dinner destination, a Pacific Rim-infused foodie destination and, of course, one of the best patio bars in town. What will you be serving at Weekend Jetaway, and why is Sapporo taking part? Trying to offer guests a little bit of everything they love will be a challenge—but we are up to it. Guests can expect a little sushi, a little sample from our new fall menu and perhaps even a taste of a custom libation from our famous patio bar. We took part last year and not only had a blast, but made some great new friends, so we jumped at the chance to volunteer again. What do you enjoy most about the Airpark? When I am not in the kitchen, I compete in triathlons across the country. Living here in the Airpark is amazing for athletic training—from Pinnacle Peak to the McDowell Mountains to pools for as far as the eye can see. Name: Christopher Nicosia Title: Executive Chef Venue: Sassi Scottsdale Tell us about Sassi. Sassi is focused on all things rustic Italian, and all things fine dining. We take pride in using local ingredients and doing everything by hand, and pairing it perfectly with our extensive wine menu.

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What will you be serving at Weekend Jetaway, and why is Sassi taking part? We’ll be serving tuna crudo, spiced lamb meatballs and our house-made cannoli. And, of course, all good Italian food must be paired with good Italian wine. We’ve chosen to pair our small bites with a 2011 Centamura Chianto from Badia, a Coltibuono in Tuscany. Regarding why we are taking part—we are thrilled to be meeting new people and helping such great causes, but I would be lying if I didn’t say we were pretty excited to cook in a private jet hangar. What is one of your favorite things about the Airpark? The variety of businesses in such a small area really makes it unique. You have to know where you are going, but you can find just about anything that you need there. Name: Raymond Suto Title: Executive Chef Venue: The Greene House Tell us about The Greene House. From menu to décor, The Greene House is inspired by the California lifestyle and craftsman-style charm. The menu evolves throughout the year, showcasing signature fare made with farm-fresh seasonal ingredients. The extensive wine list features over 35 wines from boutique California wineries offered by the glass, half decanter or bottle. continued on page 44

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omen who have been unsuccessful in their breast cancer treatments may now have a new hope, thanks to a recent pilot study led by Scottsdale Healthcare’s Virginia G. Piper Cancer Center Clinical Trials. The study showed that breast cancer patients respond better to treatments that are tailored specifically to their individual tumor types rather than to their type of cancer. Researchers started by taking a biopsy of the patients’ tumors and analyzing them different ways to look at protein abnormalities within the cancer cells. Based on the results of the biopsies, researchers selected specific medications and personalized treatment plans for each participant. The results showed that selecting medications targeted to the genetic makeup of the tumor showed greater benefit than using medications targeted toward the type of cancer. In fact, 48 percent of patients with advanced breast cancer received clinical benefit—meaning their disease was controlled for a longer period of time—when their cancer was treated based on addressing the abnormal proteins in their tumor. “A drug that works for one patient may not work for the next 10,” said Gayle Jameson, Nurse Practitioner at the Virginia G. Piper Cancer Center Clinical Trials at Scottsdale Healthcare and the study’s Principal Investigator. “Having a realtime biopsy and then selecting a treatment based on the biopsy results is the way of the future in treating not only breast cancer, but many other cancers.” The Virginia G. Piper Cancer Center at Scottsdale Healthcare was the lead site in the 2½-year pilot study sponsored by the Side-Out Foundation of Fairfax, Va. Virginia G. Piper Cancer Center Clinical Trials is a partnership between Scottsdale Healthcare and the Translational Genomics Research Institute (TGen) with support from the Scottsdale Healthcare Research Institute. The Side-Out study was conducted in partnership with Translational

Gayle Jameson, NP, Principal Investigator of the Side-Out study conducted at Scottsdale Healthcare’s Virginia G. Piper Cancer Center Clinical Trials

Drug Development (TD2), and participants were also treated at Virginia Cancer Specialists, US Oncology, in Fairfax, Va., and at Evergreen Hematology & Oncology in Spokane, Wash. All 25 of the patients in this study had advanced breast cancer that had progressed following multiple previous chemotherapy treatments. For every patient, the therapy selected based on their tumor analysis was different than what they would have received in their next planned treatment, if they had not participated in the study. “These results show why studies like this are so important—it demonstrated the feasibility of personalized cancer treatment, and shows that this approach merits further investigation in future studies,” said Jameson. Due to the overwhelmingly positive results, a new study incorporating additional technology for tumor analysis, Side-Out II, will open for patients with advanced breast cancer at multiple sites across the country. “The success of this proof-of-concept

study has established a firm launching pad for the Side-Out II study, which involves a more in-depth investigation of tumor biology with an expanded repertoire of tests to direct personalized treatment,” said Jasgit Sachdev, M.D., a breast cancer specialist and associate professor at Virginia G. Piper Cancer Center Clinical Trials at Scottsdale Healthcare. “By showing the significant advantages of molecular profiling, this pilot study has enabled us to move forward with a project that should strengthen the evidence for using this approach in routine clinical care,” he said. The Virginia G. Piper Cancer Center at Scottsdale Healthcare offers comprehensive cancer care and research through clinical trials, diagnosis, treatment, prevention and support services in collaboration with leading scientific researchers and community oncologists.  To learn more or to participate in a clinical trial at the Virginia G. Piper Cancer Center, visit shc.org/clinicaltrials or call 480-323-1339. October 2013 Scottsdale Airpark News | 43


What will you be serving at Weekend Jetaway, and why is The Greene House taking part? We’ll be serving up our warm brie made with roasted garlic, marcona almonds and sour cherries. Guests can also sip on our Napa Valley Sangria, a refreshing blend of pear, brandy, lemon and white wine. We are thrilled to be a part of Weekend Jetaway for the second year in a row. The Boys and Girls Clubs is an organization that has been near and dear to Fox Restaurant Concepts since its first restaurant opening.

What do you enjoy about the Airpark? It’s probably one of the most diverse areas I’ve worked in. On our corner alone, we have beautiful desert communities, the McDowell Mountain preserve, a major event venue, and a range of offices and restaurants. It’s pretty amazing.

What do you love most about the Airpark? The dense concentration of restaurants and retailers make it one of the Valley’s best destinations to eat, drink and have fun.

Tell us about SOL. SOL is a unique restaurant and bar celebrating traditional Baja cuisine with a fresh, modern interpretation. Designed to echo the expansive sea, sky, and desert of the Baja peninsula, SOL features Old World charm juxtaposed with an urban comfort.

Name: Taylor Domet Title: Executive Chef Venue: North Italian Farmhouse, Kierland Tell us about North. North offers handmade, chef-driven Italian cuisine in a casual, family-style setting. Everything from the olive oil to the pasta and pizza dough is made daily from scratch. What will you be serving at Weekend Jetaway, and why is North taking part? We’ll be serving braised short ribs alongside butternut squash purée and tobacco onions. We’ll also be pouring our Aperol Shandy, which offers a crisp flavor from the Peroni and some sweetness from the Dimmi, an Italian aperitif. It›s going to be a must-have at Weekend Jetaway. Fox Restaurant Concepts has a great relationship with the Boys and Girls Clubs across Arizona. Participating in events like this allow us to partner with other local vendors and come together for a great party and a great cause. What do you love most about the Airpark? North Scottsdale is a destination for visitors from all over the country, which allows our food to reach people from coast to coast. Name: Kevin Janeski Title: Chef Venue: Tom’s Thumb Bistro at Tom’s Thumb Marketplace Tell us about Tom’s Thumb. We serve award-winning BBQ and Southwest dishes, and also have a coffee bar and a market with local products, gifts and even wine and beer. There are two dining areas that become tableside service for dinner, and there are other meeting and lounge spaces scattered around the market. If you’ve never been inside, you’ll be surprised. What will you be serving at Weekend Jetaway, and why is Tom’s Thumb taking part? Of course we have to share our barbecue. We’ll have our pulled pork tacos served with a choice of barbecue sauce, cotija cheese and cabbage slaw. On the side we’ll have mac and cheese. We’ve signed on as partners for several Boys & Girls Clubs events as part of our commitment to this local community.

44 | Scottsdale Airpark News October 2013

Name: Deb Schneider Title: Executive Chef Venue: SOL Mexican Cocina

What will you be serving at Weekend Jetaway, and why is SOL taking part? We are excited to serve a spicy tequila shrimp ceviche topped with a fresh creamy avocado sauce. The Scottsdale Airpark is a great neighbor for us here at SOL. It functions not only as an airport, but as a business community. We really enjoy getting to know and serving all the people who work in the nearby Airpark businesses. What is one of your favorite aspects of the Airpark? The close proximity between the airport and our restaurant makes it very easy for someone to fly in, grab a bite to eat and move on to their next destination. We love that we are able to expose our restaurant to people from so many places as a result! Name: Marc Lupino Title: Executive Chef Venue: Dominick’s Steakhouse Tell us about Dominick’s. At two-levels, Dominick’s Steakhouse offers a destination dining experience with rooftop poolside dining open to the sky, featuring the best in luxury, exceptional personal service and a menu consisting of prime steaks, fresh seafood, classic Italian specialty items as well as an extensive wine selection of California and European varietals. We are now proud to offer complimentary valet service for all our guests. What will you be serving at Weekend Jetaway, and why is Dominick’s taking part? Our menu features filet mignon (sliced), braised pork belly (sliced) with caramelized onions and Dominick’s au gratin potatoes and a beautiful dessert item (it’s a surprise!). What do you love most about the Airpark? How close it is to Dominick’s! Being so close to the airport means we can provide not only the best prime steaks and seafood to our friends traveling through the area, but also a great atmosphere and five-star dining experience to our friends working long days in the surrounding business community. It’s a great place to be! Tickets for Weekend Jetaway start at $100 per person and are now available at www.weekendjetaway.org. 


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o bring families together and offer a healthier meal alternative to fast food, local entrepreneurs and sisters Laura Prefling and Sara Hinkel last month opened the Scottsdale community’s first Dream Dinners, the originator and leader of the meal-assembly industry. Located at 8670 E. Shea Blvd, the local store will be the sisters’ third location in the Greater Phoenix market. Here’s how it works: choose a session date and dinner options from a monthly menu, assemble meals featuring fresh, quality ingredients onsite in a relaxing environment, take them home to freeze and, finally, enjoy wholesome dinners that you cook at home using easy-to-follow instructions. Serving Dream Dinners three nights a week saves the average family 15 hours of planning, shopping, prepping and clean up each week. “Our mission is to help restore the family through real food that moms and dads actually prepare and are proud to continued on page 48


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serve,” said Prefling. “With life so hectic, we understand how difficult it can be to get everyone together for even a 30-minute meal, yet this quality time is so important. The feeling of creating a month’s worth of meals in one hour for your loved ones is truly empowering.” Laura and Sara opened their first Dream Dinners location in Phoenix in 2006 with their mother after reading about the concept in an airlines magazine. Though none of the women necessarily planned to take an entrepreneurial path, they felt compelled to open a business that was dedicated to giving time back to families. Only six months after opening their first store, the sisters took over a second location in the market in 2007. Despite the recession forcing all competitors out of business, Laura and Sara kept their Dream Dinners stores alive out of sheer will to succeed. Their new Scottsdale store will be the first location of the national concept to open in two and a half years.  More: 480-625-8169; dinners.com.

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marketingtoolbox thevideovixen

Business

Hitting the Right Spot

Spark

How to win on the Google search battlefield

Buzz with

advance in the next six to 12 months. Now, and into the role of the consumer (contentwrite them down and make sure they're marketing role playing, if you will). A great posted for everyone to see! Once you’ve got starting point is to identify the top-20 mostthat knocked out, it’s time to take a long hard asked questions you get when speaking ost of us have heard of a little look in the mirror and identify what you with a client. You can almost guarantee that game called Battle of the Sexes. if they are asking you these questions, they need to change to make these goals reality. There are numerous game theoVixen Tip: Aim high. If you’re look- are certainly hitting the search bar with the ries. One being iteratively deleting weakWith moregot than billionsame thoughts. ave you #1: What You Want That, Do my friend, is howto you ingconsidered to advance in rank, you’ve to 1start ly dominated strategies. Similarly, Google people using Facebook using scoring a Facebook Get Out of the Contest? hit a home run: supply content you know differently. search is a battlefield where you’re conworldwide, it’s no secret that theaudience contest to promote First, determine what your your is demanding. tending against several opponents: your social media tool is a great way your business? company hopespractice to gainisfrom Another good content to prior2. Hit the ‘g’ spot competitors! It’s a game of push pull, to connect with customers and Theseand days, it seemsHitting just the sweet the contest. Ask yourself a fewcan content spot is a lot more itize the most important things and at the end of the day the trueeveryone gladia- is giving away grow your business. about questions: Ask yourself, which bucket(s) complicated than it used to be. Good isn’t do for you. tors are those who know how to discover, Facebook contests can would this content something on Facebook. What do you hope to achieve? piece fall under and does going to cut it anymore. You need to be advance and prevail in content increase the number of people iPadstrategy. or $100 gift insanely certificate, Do you want to increase great at knowing your target it align with my overall objectives: who “Like” your business,  and anyone? How about a free appetite brand awareness or highlight a Build awareness audience’s and creating compel1. Start at the top andvacation work your even more important, contests or maybe even a new product? ling content around those cravings. At  Educate way down can provide valuable customer closet makeover?the Facebook Are you hoping to increase end of the day, their consumption and  Nurture leads Before you start racking contests your brain information for marketing your areon a great way to the number of Likes on your level of engagement will mold and define  Engage influencers how everyone else is doing it,generate it’s important business long after the contest buzz, encourage page?  Serve established customers your Google search dominance. you take a step back to look atbrand the biginteraction picture ended. and attracthours has you want to boost By Melissa Rein, or up-sell I spend with clients during this  Cross-sellDo of your business. Ask yourself what two or But how do Here are nine best practices new customers. user engagement, The Brand Consortium discovery phase. We work together on  Generate new sales leadsgather user three Public areas Relations of your businessyou you’d to not to mention that will make your Facebook get like started, feedback or develop advocates your expertise stepping outside of the “business bubble”  Establish contest a success. get results? for your brand? By Jessa Mendoza, WireBuzz.com

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Like it or not, we are all visual beings, which is why our eyes gravitate toward images and video. (Admit it … you prefer live action!) Last month, I covered stats on how video consumption is exploding, but as a refresher, let’s talk about why video is essential in your content marketing strategy. In the world of Google search, there is something called blended or universal search. Google knows people like options, so when a user enters a key phrase, they’re presented with a choice of web pages, videos, images, shopping results, maps, news or location-based results. Though awesome for the user, this creates another layer of difficulty for the already competitive landscape of content marketing. Regular text-based content is now up against all those shiny, eyecatching video results that take up prime real estate on the first page of Google. But if done right, video can be the ticket to dominance in the world of search—especially if your competitors are not taking advantage of it. Yes, it’s imperative you’re creating the compelling video your audience is looking for, but it’s equally important to ensure that when that video is posted, it is optimized and distributed in such a way that Google can’t help but want to rank it. In addition, video content is an opportunity to keep exposing your company and its offerings long after you’ve turned in for the night. It’s time to work smarter, not harder! Vixen Tip: Don’t put all your cards out on the table at once. When creating video content, keep it short and sweet (two to three minutes) with some enticing teasers to keep your audience interested and wanting more.  Jessa Mendoza is vice president of operations and content development at WireBuzz.com, a Scottsdale Airpark-based video content marketing company that develops strategically optimized video campaigns to convert targeted Internet audiences into customers. Always ready for a challenge, Mendoza continually identifies and implements innovative ways to elevate the company’s operational and content development strategies. Companies such as Hearst Magazines and Lifetime Networks have sought after her consultation and ability to concurrently wear a creative, marketing, and business development hat when approaching new projects.


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October 2013 Scottsdale Airpark News | 53


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financialfundamentals

No Longer Industrial, Long Since Irrelevant

The ‘new’ DJIA: Now even more misleading By Thomas K. Brueckner, Strategic Asset Conservation

A

s Americans have watched the stock market advance this year, despite a myriad of obstacles that would have derailed even a courageous investor five years ago, many have expressed amazement at the apparent return of “irrational exuberance,” Alan Greenspan’s now-infamous phrase describing his basis for the technology sector’s record growth during the late 1990s. After all, the DOW has rallied in spite of bad news again and again, even in the face of rising interest rates, political stalemate, political scandals, low volume, a slowing

economy and now the potential outbreak of a multi-nation war in the Middle East. Most recently, the committee that oversees the Dow Jones Industrial Average Index (DJIA) has changed its makeup in a not-sosubtle fashion. It has evicted Bank of America, Alcoa and Hewlett Packard, while welcoming Visa, Nike and Goldman Sachs as their replacements. To understand such a significant one-time reshuffling (three of just 30 companies is 10 percent)—and the self-serving rationale behind it—one need first understand the nature of the Dow’s “weighted average,” and how its calculus can misrepresent the health of or advances in the greater market. First of all, the DJIA is hardly “industrial”

any longer. Robert Stambaugh, a Wharton professor of finance, says, “They have tilted the index more toward financials. It’s called the Dow Jones Industrial index, but if you look at what they’ve done, two of the companies they’ve tossed out, HP and Alcoa, actually make things and sell them. They replaced those with Goldman, Visa and Nike. Goldman and Visa are financial services firms and Nike makes stuff and sells it. This reflects that financial services firms have a bigger presence in our U.S. economy.” Really? Then why are there no banks in the index, especially given that there are plenty whose share prices are higher than Goldman’s and Visa’s?

October 2013 Scottsdale Airpark News | 55


financialfundamentals

Wikipedia agrees, saying, “The Industrial portion of the name is largely historical, as many of the modern 30 components have little or nothing to do with traditional heavy industry. The average is price-weighted, and to compensate for the effects of stock splits and other adjustments, it is currently a scaled average. The value of the Dow is not the actual average of the prices of its component stocks, but rather the sum of the component prices divided by a divisor, which changes whenever one of the component stocks has a stock split or stock dividend, so as to generate a consistent value for the index. Since the divisor is currently less than one, the value of the index is larger than the sum of the component prices.” (The emphasis is mine.) Did you get all that? Another popular shareholder advocacy website puts it more succinctly. The Motley Fool says, “Because it is restricted to U.S.-based companies—and just 30 companies at that—the DJIA is not very diverse … It may 1/09: “The twin declines (-51% and –57%) make the last ten years the worst decade for stocks ever, going back to the 1820’s when reliable records notbegan” accurately reflect the performance of large swaths Goldof the U.S. or global marketplace. Because SCREEN PRINTING & EMBROIDERY GM & Chrysler $1565/oz. $145.29 Bankrupt … Not Exactly: it is price-weighted, it does not track the perfor(+445%) In 1999, two Wall Street forecasters predicted that stocks would continue to soar, mance of the companies in a way that reflects Deep Impact “breaking the 36,000 point threshold by early 2005 or even earlier...” Instead, by Federal budget a rational investor's gains. To equal the Dow's Dec 31, 2009, the DJIA had fallen to 10,428 surplus/deficit $113.90 Bernanke from 11,750, a loss of -11.3% for the decperformance, an investor would have to buy the Pledges ade, not the 306% gain that they predicted for its midpoint. QE2 same number of shares of each company; such a *$100 coupon is for first time customers only and requires a minimum 48 pc. order. Bear Stearns strategy would force the investor to invest more $81.20 Bail-out 4814 S. 35th St. • Phoenix • (866) 800-1900 • explosionsportswear.com h Wreck money in companies with higher share prices, Begins U.S. Loses $78.40 AAA Rating not a terribly rational way to invest.” Subprime Collapse So there you have it. The “index of record,” WorldCom Bankruptcy the $52.15 National Debt one that our media reports more than the $15 Trillion others and a name synonymous with “the Wall St Bailout ObamaCare Passes House U.S. Housing market” overall, is actually misrepresentative U.S. Home Passes S&P 500 Market Slides 9/11 prices –22% 1258pts of not only the market, but the makeup of our (-14%) Indonesian 37.22 Tsunami national economy as a whole. At a time when Iraq War S&P 500 many investors distrust government over its BP Oil NASDAQ down 51% Hurricanes Enron Spill 2605 pts Katrina & Rita release 9.50% Scandal (-48%)of employment and economic growth S&P 500 8.25% down 57% data (remember that Q1 GDP was originally NASDAQ $33.87 Cheap money sparks down 63% mortgage lending released at 2.5 percent only to be revised to 1.1 NASDAQ Prime Interest Rate percent five months later—an exaggeration of down 55% 4.0% YOUR HOME. YOU PROTECT YOUR HEALTH. 3.25% 127 percent), what investors desperately need YOU PROTECT on Year Election Year Election Year from Wall Street is a restoration of that trust. 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 © 2012 Market Charts, LLC Instead, the committee’s insiders have just taken an already out-dated, nonindustrial, and misrepresentative national benchmark, What percentage of the money it’s taken you 40 years to save, could you comfortably and made it even more biased in favor of those afford to lose amid the next market crash—without impacting your retirement? Now same insiders, at the expense of—you guessed that you’re not contributing to it any longer, you need to eliminate loss while retaining it—the ignorance of the average investor. At modest gains. a time when polls show that Americans (61.2 percent) overwhelmingly believe our nation is Growth. Simplicity. Does this sound like the retirement you have planned? on the wrong track, it’s just more confirmation that their instincts may be correct.  To learn more or to request a complimentary financial

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October 2013 Scottsdale Airpark News | 57


business+science

‘I’m an Entrepreneur, Not a Leader … I Think’ New research uncovers value of entrepreneurial leaders By Lisa Aldisert and Bill J. Bonnstetter, Target Training International

M

any entrepreneurs don’t think of themselves as leaders. This was substantiated during interviews conducted for doctoral research on entrepreneurial leadership characteristics, conducted by Lisa at Columbia University. The participants were all passionate entrepreneurs but squirmed a little at being identified as leaders. “I don’t think of myself as a leader,” was a frequent refrain. From our perspective as consultants and business owners, this wasn’t a

surprise. Top performing entrepreneurs identify first with being entrepreneurs, and maybe then they will consider the leadership aspects of their job. In fact, this most likely represents the experience of the entrepreneurial companies in the Scottsdale Airpark. The foundation for the research involved using an assessment that covered three different dimensions: behavior, motivators and professional skills. These factors created a snapshot of entrepreneurial leadership not previously documented in a doctoral study. We were excited to discover that assessment results mimicked an earlier study conducted by Bill on “serial

entrepreneurs.” Although being a serial entrepreneur was not a requirement to be nominated for the research, the similarity in results shows the consistency of results among superior performers. Eighty percent of respondents in the study revealed behaviors of high influencing/high dominance, reflecting people who are enthusiastic, optimistic, ambitious and driving. Sixty-nine percent of participants had motivators of high utilitarian and individualistic. These are people who are driven by efficiency and practicality, seeking a return on investment of their time, talent and resources. Additionally, they are driven by being in charge. continued on page 60

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Their top seven professional skills were leadership, goal orientation, employee development/coaching, presenting, persuasion, interpersonal skills and written communication. When you look at that list of professional skills, you see the footprint of leaders. Having strong communication skills (presenting and written communication) is essential for managing people as well as for business development and client service. The high ranking of employee development/ coaching is also telling. This shows these entrepreneurs know they can’t grow their businesses without having solid bench strength. If you do a quick self-assessment, you’ll probably find that these attributes resonate with what you need to be successful as a small business owner. All roads lead to developing more business and providing great service to your clients, customers or patients. Having the edge with these professional skills gives you a leg up on your competition. One of the interesting findings from the research was a “love/hate” relationship the entrepreneurial leaders have with their staff. When asked about their greatest leadership accomplishments, a majority talked about their pride in what was accomplished through their employees. But when asked about their biggest challenges, a majority also revealed management frustrations that detracted from what they preferred doing, that is, being entrepreneurs. Sound familiar? I’m sure it does! Although the interviewees didn’t self-report to be great people managers, their results tell a different story. Like you, they wouldn’t be able to run such successful businesses if they were not able to motivate, coach and develop good people. No matter what your business is, superior performers score highest in the behaviors, motivators and professional skills that are necessary to be successful in their chosen professions. Embrace those success factors to be the best in your industry.  Bill J. Bonnstetter is chairman of Target Training International. More: ttiresearch.com, www.ttisuccessinsights.com, @ttiresearch, @ tti-si; www.facebook.com/TTIresearch. Dr. Lisa Aldisert partners with TTI and is president of Pharos Alliance Inc., a management consulting firm that helps organizations align their people and processes to make greater profit. She can be reached at lisa@pharosalliance.com or 212-3323242.


technology

Common Medical Marketing Myths and Mistakes By Eric Olsen, Fasturtle

S

ince 2000, Fasturtle has worked with numerous medical practices locally and across the country. So much so, that in 2011 we acquired a medical marketing firm, Acamedic Solutions, specializing in interactive practice engagement marketing. In healthcare marketing, there seems to be an endless list of do’s and don’ts when it comes to spreading the word about your practice. To help improve your patient retention rates and increase revenue, make sure you aren’t falling victim to these medical marketing myths and mistakes:

Myth 1 Selling isn’t warranted: Sure, you’re in the business of helping people, but just be-

cause you put the word out about the good you’re doing, doesn’t make you any less of a practitioner. As long as you’re protecting patient privacy and abiding by HIPAA regulations you’re in the clear. Hiring a practice marketing manager or firm to promote your business is simply letting those who need your services know you’re there, ready to help and how to reach you. Doctors are constantly asking us how to increase patient volume, especially for the noninsurance-paid services such as cosmetic surgery and dermatology.

Myth 2 Don’t run narrow marketing efforts: The fear with targeted marketing campaigns is that some of your possible patients will be excluded. The reality is you need targeted campaigns to really reach out and appeal to the majority of your prospective patients. Chances are if a person is in need of your services and you have a well-branded healthcare marketing strategy, they will find you.

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One of the best forms of advertising based on ROI is email marketing to existing patients for additional service. Emails are forwarded five times more than direct mail. Think about it … You wouldn’t copy a postcard and hand it out to neighbors, but you would forward a good offer on teeth whitening, for example, to family or friends through email.

Myth 3 If your patient clientele is mostly elderly, skip social media: Making your presence known online and in medical social media is a must for any provider. And just because you accommodate the 55-and-older crowd (fastest group growing in social media) doesn’t give you an excuse to stay away from technology. Don’t forget the patients you serve usually have younger family members who are active in social media, and referrals occur regularly through these channels. While social media can be used as an effective channel of communication with patients, if used in the wrong ways, these

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Living Spaces Parking Lot | South of Frank Lloyd Wright Blvd in the Scottdale Promenade 4:00pm - 7:00pm

*Tradeshow Admission is FREE. 4:00pm - 7:00pm Bring the family for food, networking, entertainment and fun!

*Tradeshow Admission is FREE.

Reserve your spot online at www.nothscottsdalechamber.org or call the Chamber at 480-889-8987.

Bring the family for food, networking, entertainment and fun! Reserve your spot online at www.nothscottsdalechamber.org or call the Chamber at 480-889-8987.

DreamTeam Jill Deeter • 602-747-0446 Mary Pack • 602-391-8888 October 2013 Scottsdale Airpark News | 61


technology platforms can be a huge waste of time and resources. Thankfully, the American Medical Association has provided some basic guidelines on making the most out of medical social media: • Listening to users to determine areas for improved customer service • Getting patient feedback on the effectiveness of treatments/ medications, and their side effects • Providing patients with helpful educational information • Seeking out the competition to discover areas for improvement • Using medical reporting to identify needed or desired services or products Successful practice marketing doesn’t happen merely off instinct. A lot of indepth research, planning and strategic implementation have to take place for effective practice advertising to take hold. Take a look at the list below to see if your practice is taking a hit.

Mistake 1 Only using outbound marketing: Outbound marketing is when you send infor-

mation out to your target audience in forms such as radio ads, mailers and TV commercials. This strategy can be effective, but it can also be costly (after all you have to pay for that TV spot) and hard to track your return on investment. On the other hand, in-bound marketing, or drawing your target audience to you, is a more cost-effective strategy. Creating quality content using unique blogs, videos, and medical social media will not only promote your practice but will engage potential patients.

Mistake 2 Overlooking the tracking and monitoring of results: It seems obvious. If you don’t know what’s working, how can you expect your practice advertising efforts to grow and reach more potential patients? You can’t. You absolutely must have a proven system that monitors your marketing successes in order to increase your ROI and profits.

Mistake 3 Staff who lack the training to communicate your brand’s message: For medical marketing to work, the message needs to be cohesive. That means everyone, from the

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back-office staff to reception, needs to be properly trained on the message your practice wants prospective patients to hear. Otherwise opportunities for patient conversions are often lost, and that translates into wasted time and money on marketing efforts. Hopefully some of these myths and mistakes help point you in the right marketing direction for your practice. If you can effectively create a measurable marketing plan that encompasses website, search, social and email marketing, and then execute your plan, the sky is the limit for your practice!  Eric Olsen founded Airpark-based digital marketing firm Fasturtle to provide small-business owners with strategic marketing solutions. Olsen has successfully started, acquired or partnered with multiple marketing firms in the digital marketing space. As a Constant Contact-endorsed presenter on search engine marketing, email marketing and website usability standards, he continues to measure the pulse of businesses across the Southwest. More: 480348-0467; Facebook www.facebook.com/Fasturtle; Twitter @ericsolsen.


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We Take Your Fight with Cancer Personally. Kelly and many other staff members have won their battle with cancer at the Virginia G. Piper Cancer Center at Scottsdale Healthcare. Their experiences and our personalized treatments make a huge difference. Our oncologists work with leading cancer researchers from Scottsdale Healthcare Research Institute and TGen. We also offer a wide range of complimentary support, education, body, mind and spirit programs for cancer patients and their loved ones. Contact our Cancer Care Coordinators at (480) 323-1255 or visit shc.org/cancercare.

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The Best Physicians | Latest Technology | Compassionate OctoberStaff 2013 Scottsdale Airpark News |

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communitycall

Scottsdale’s Newest Culinary Event, ‘Live & Local,’ Getting Support from Airpark

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ne of the Valley’s newest culinary events, Live & Local presented by GoDaddy, is set to take place on Sunday, Nov. 3, from 5 p.m. to 9 p.m. at the Scottsdale Civic Center Mall. With additional thanks to title sponsor NOVA Home Loans, in total, the event will feature more than 40 local wine, spirit and restaurant tastings including the Airpark area’s own: The Grind – a neighborhood staple in Grayhawk, this hip and timeless bar and restaurant offers locals and tourists a sophisticated menu featuring American coal-fired cuisine and classic cocktails. RA Sushi Bar Restaurant – Located in Kierland, RA offers Japanese fusion cuisine, takeout sushi and sushi catering in a fun, upbeat atmosphere. Tom’s Thumb Fresh Market – Tucked into McDowell Mountain Ranch, Tom’s is

the area’s newest relaxation station for dining, auto detail, wine and amazing BBQ. Four Peaks Brewery – With a pub located in the Scottsdale Airpark and the brand available in most grocery and beer stores statewide, the wildly popular brewer is among Arizona’s most famous. To date, the event has also lined up Carlsbad Tavern, Tryst Café, Sleepy Dog Saloon and Brewery, and Prescott Brewing Co., as well as a specialty tequila bar, thanks to Roger Clyne’s Mexican Moonshine and 3 Amigos Tequila. In addition, Blanco’s Tacos will host festive sangrias stations, and The Cider Mill will be brewing its own sodas for the event as well as hosting a “float station,” where participants will be able to create one-of-a-kind desserts. “Our goal is to celebrate the best in Arizona food, music and spirits with an extensive culinary and entertainment line-

Starry Knights to Benefit Camelot

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tarry Knights is the annual evening fundraising event for Camelot Therapeutic Horsemanship, and this year it will highlight Scottsdale teen, Patrick Bonner (pictured on horseback), who has been a student at Camelot for five years. Patrick is an exceptional, articulate young man who has had cerebral palsy since having a stroke when he was nine months old. Camelot Therapeutic Horsemanship is a nonprofit organization that teaches horsemanship to children and adults who have physical disabilities. Camelot has been offering all services at no cost to students for 30 years and is

64 | Scottsdale Airpark News October 2013

The Stars Come Out Dinner, Silent Auction & Live Auction 6 p.m. - 9 p.m. Saturday, Nov. 2 The Scottsdale Plaza Resort, 7200 N. Scottsdale Road Tickets: $125; corporate (10) $1,000 More: CamelotAZ.org located in North Scottsdale. Camelot will use funds raised through Starry Knights to continue to offer its horsemanship program to children and adults with disabilities, free of charge.

up including local restaurant and beverage partners, entertainers and more, with proceeds set to benefit the Boys & Girls Clubs of Greater Scottsdale,” says The Grind’s Allen Thompson, who is also cochairing the event. The music lineup will be headlined by national recording artist Kelley James, whose music is a collection of acoustic guitars, hip-hop beats, thoughtful lyrics and freestyle flows. His last single, “Summertime on my Mind,” became a summer anthem and has received recognition from several viral entertainment sites including BuzzFeed, Mashable and Tone It Up. General admission tickets are on sale, starting at $50 each, and they include access to the main event and tastings. VIP tickets start at $100. Tickets can be purchased online at www.liveandlocal.bgcs.org.


MDA’s 13th Annual Taste of the Town Returns to Scottsdale Quarter, Oct. 18

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he Scottsdale air will be filled with dancing tunes, the wafting smells of exceptional fare and the chatter of attendees during the Muscular Dystrophy Association’s 13th annual Taste of the Town on Friday, Oct. 18, from 7 p.m. to 10:30 p.m. at Scottsdale Quarter. The charitable night of giving, emceed by KTVK 3TV’s Yetta Gibson and April Warnecke, will feature more than 20 fine-dining establishments dishing out fine cuisine, as well as wine, beer and specialty cocktail samplings. While enjoying their food and drink, guests will be able to socialize with other donors, bid on a variety of luxury items and enjoy the sounds of local band Shallow Water, named Phoenix New Times’ Readers Choice for Best Local Band. Guests can also make a donation to MDA and receive a custom necklace by luxury jeweler Cornelis Hollander. The award-winning jewelry designer will be donating 50 necklaces featuring sterling silver pendants to adorn the wine up for grabs. The wine and jewelry raffle is an exciting opportunity for guests to buy a bottle of wine for $65, which will come with two wine glasses courtesy of Le Creuset, and win one of three diamond-encrusted versions of the sterling silver pendant necklaces. Presented by Arizona business law firm Jaburg and Wilk and sponsored by HUB International, the event’s participants include: • Brio Tuscan Grille • Barefoot Wine • Eddie V’s Prime Seafood • Fogo de Chao • Grimaldi’s Pizzeria • Hensely • Lucille’s Smokehouse BarB-Que • One Hope Wine • Press Coffee • Salt Lounge • SOL Mexican Cantina

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Taste of the Town benefits more than 2,400 Arizona families affected by neuromuscular diseases. General admission tickets are available for $65 and can be purchased online at tasteofthetownaz.com.  October 2013 Scottsdale Airpark News | 65


Help for the Well-Heeled New 3D scan at Scottsdale podiatrist X-rays women in their high heels

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et’s face it, no matter how painful or uncomfortable high heels can be to wear, there are still lots of women out there who simply refuse to give up on them. For many high-heel devotees, an occasional visit to the podiatrist’s office for a diagnosis and treatment is worth it.

Now in Scottsdale, the podiatrists at InMotion Foot & Ankle Specialists are able to better diagnose and treat women who wear high heels by placing them in a new, state-of-theart, 3D-imaging system called the “PedCAT.” Women are able to wear their high

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heels in the 3D scanner while they get their feet X-rayed, and within two minutes, the podiatrists can get a complete diagnostic, 3D imaging of their feet and ankles. This is the first time the effect of shoes on feet can be seen in real time. “With this new technology, we are now able to gain immediate access and get more detailed, unobstructed views of the foot and ankle, which allows us to prescribe the best treatments and more accurate surgical outcomes for our patients,” says Dr. Erin Martin. “The PedCAT has become an extremely effective and useful podiatry tool for us to help treat women who have damaged their feet from wearing high heels.” The cost for the PedCAT X-ray is $290 and is typically covered by insurance. InMotion Foot & Ankle Specialists is at 10900 N. Scottsdale Road, Suite 604.  More: 480-948-2111 or visit www.inmotionfootandankle.com.


October 2013 Scottsdale Airpark News | 67


Airpark Businesses BikerPolo BlastParty, GearBob’s Up for Go Daddy party rocks out, gives back Nov. 1-2

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his Bob “Go Daddy” Parsons party was b-b-b-b-bad to the bone as thousands By Michael Saucier turned out at the “1st Annual Bob’s Biker Blast” on Oct. 20 to see classic rock mega legends .38 Special and George Thorogood at Harley-Davidson of cottsdale Airpark businesses are Scottsdale and GO AZ Motorcycles. gearing up for the biggest party Parsons, who acquired both dealerships, has grown the business and is now giving (polo party, that is) of the year, the back to the motorcycle community. The all-day event featured the grand opening of Nov. 1-2 Scottsdale Ferrari-Maserati the demo and training track, and public demonstrations of the first-ever commercial Polo Championships: Horses+Horsepower. application of a motorcycle simulator developed for the U.S. military. The Barrett-Jackson Collector Car Auction, Non-motorcycle riders paid a $20 donation to Phoenix Children’s Hospital to Pinnacle Bank, Pinnacle Aviation, Sapporo, see the event, which is expected to return next year.  Dominick’s Steakhouse and the Scottsdale Arabian Horse Show are leveraging the event to showcase who they are and what they do. For example, Pinnacle Aviation is tapping into the crowd by providing the only two-story structure on the site of the Polo Championships at WestWorld. Polo Party attendees will do any banking onsite at Pinnacle Bank machines, and the bank bought two tables at the event as a creative way to reward employees and customers. Barrett-Jackson and the Scottsdale Arabian Horse Show have been involved in the event since the outset and have used the “horses+horsepower” platform as a sneak preview event for their spectacles. Novocur Spectators are Pain Management Clinics will entertain invited to the field the Valley’s top doctors and surgeons at between games to “stomp the divots” a spread of tables in the high-energy and (and show off their high-style Volvo of Phoenix tent presented festive hats). by Phoenix Fashion Week. “Pinnacle Aviation is thrilled to be a part of the upcoming Scottsdale Polo Championship. As a Signature Sponsor of this upscale event, we welcome guests to be a part of the excitement as we host a sky lounge Bob “Go Daddy” that will provide the perfect view Parsons greets of the action-packed match,” said thousands of bikers and rock Pinnacle Aviation Founder and CEO fans eager to see Curt Pavlicek. George Thorogood “The ambiance and prestige of and .38 Special. the Scottsdale Polo Championships will complement the higher Jim Moore of AZ level of private aircraft serBiker Guide tests Barrett-Jackson vices Pinnacle Aviation the motorcycle is among busisimulator pull together the worldsonofdisplay Barrettprovides.” nesses using the BikerappreciaBlast. Jackson exotic at carBob’s lovers, If readers of local “horses+horsepower” The simulator allows tors of the beauty Arabian publications have been the of rider to feel horses platform as a sneak and the fashionwhat world. it’s like to go at paying attention, they preview event for their top speedjust and seem make to Polo and Scottsdale have followed with curiupcoming events. hairpin turns. go well together. Courtesy There’s Jim the Moore/ weather, osity the story of the polo of course, and the beautiful setting. But championships—a truly local AZ Biker Guide there’s also a spirit of daring and audacity event, albeit speckled with national and international influences that somehow that is reflective of the Old West. t

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Last year’s Polo Party attracted more than 9,000 to WestWorld. Attendance is expected to reach 15,000 next month.

The event has grown each year, topping 9,000 fans last year, in its second presentation. This year, with an expanded event schedule and an amped-up polo lineup including the sport’s top players, more vendors, more sponsors and the 2013 Arizona Porsche Concours d’Elegance car show, the Polo Party is expected to draw up to 15,000 polo fans and revelers to WestWorld of Scottsdale, with its breathtaking backdrop of McDowell Mountains and striking white tents lining the field. The big match features the Clogau Wales Polo Team squaring off against the U.S. Military Polo Team at 3 p.m. Saturday, Nov. 2. Before that, at 1 p.m., there will be another new addition to the Scottsdale polo docket in the form of a Battle of the Sexes match with a Women’s All-Star Team facing the Arizona Polo Club (men). The day will start off at 10 a.m., when the gates open, and the first match pits America’s high school champions, Work to Ride, against the country’s 2012 college champions, the University of Virginia. Of course, the event isn’t polo alone. It’s also a huge party. And there are so many ways to enjoy the polo party. You can nosh on fine food from M Catering, available in the Neiman Marcus VIP Tent and the Molina Fine Jewelers Drivers & Players VIP Lounge, as well as concessions throughout. Or you could drink in the action on the field with a complimentary glass of champagne at the Olive & Ivy Champagne Lounge, the only champagnethemed bar onsite. You can even enjoy the polo matches from the Sleep America Bedroom and with king-size beds placed field-side. This year, it all gets started on Friday, Nov. 1, when gates open at 3 p.m. for a sneak preview of the championships and the fashion show. There will be an all-star match at 4 p.m. and then a 5:30 p.m. introduction of the players. The festivities culminate with a 6 p.m. Sunset Equestrian Fashion Show presented by Phoenix Fashion Week. Tickets are now on sale at www.thepoloparty.com. Limited tables are available for reservations on a first-come, firstserve basis. Information about corporate sponsorship opportunities is also available. 

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Airparkers Meet Their Business

NEIGHBORS Scottsdale Chamber event returns with new sponsor (guess who?)

Photos by Sergio R. Dabdoud; sergio@surgedesigns-az.com

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70 | Scottsdale Airpark News October 2013

t Sheldon Smith of Smith Benefit Group, Scott Shepston of Payroll Systems, and Chris Ruhm of Rest Insured t

few years ago, the Airpark Committee of the Scottsdale Area Chamber of Commerce launched a lunch open to all for a mere $5 entry fee, eats included. After a brief hiatus, the popular bimonthly networking event has returned, again showcasing various Scottsdale Airpark venues for local business folk to meet and greet. And this time the Scottsdale Airpark News is the official sponsor. About 70 people stopped by the Aug. 23 lunch at Windy City Café, 14891 N. Northsight Blvd., to shake hands, exchange info … and to check out one of the Airpark’s newest chow locales: Windy City Café, which took over the space formerly occupied by the Breakfast Joynt at the busy Northsight/Raintree center. The theme is a pancake house and diner-style restaurant, established

Scottsdale Chamber of Commerce CEO/President Rick Kidder welcomes guests and gets the raffle started.


Windy City Café hosted as t well as catered the lunch.

FREE ADMISSION

Fountain Hills Coin Club

2013 Fall Coin Show

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Saturday, October 26th, 9 am to 3 pm 13001 N. Fountain Hills Blvd (Fountain Hills Presbyterian Church)

OVER 25 COIN DEALERS • BUY–SELL–TRADE Silent Auction • Coin Raffle • FREE Coin Evaluations • FREE Coins & Albums for Kids • (Under 16 must be accompanied by adult)

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by the father-son team of John and George Karuntzos. The redesigned interior features Chicago photographs, and yes, you can get breakfast anytime. (Hours are 6:30 a.m. to 2:30 p.m. daily. More: http://bit.ly/1bLad6l.) Mark your calendars for the next Airpark Meet Your Neighbors Lunch, set for Friday, Oct. 25, at Wingate by Wyndham Scottsdale. The hotel—right off the 101 at the Raintree exit—caters to business travelers, offering 117 guestrooms, 35 suites, an outdoor heated pool with waterfall, and a complimentary hot expanded breakfast buffet, business and fitness center, and free wireless Internet. Catering the munchies is Potbelly Sandwich Shop. Fans of the up-and-coming red-hot franchise have eagerly awaited the arrival of the Scottsdale store, which opened this summer at 13610 N. Scottsdale Road, Suite 103. Potbelly started in 1977, when a little antique store in Chicago decided to boost business by selling toasted sandwiches right alongside, an inventory of vintage stoves, old books and other knickknacks. Meats and cheeses were sliced in the shop every day and each sandwich was baked individually in an oven. Inc. magazine listed Potbelly as one of our nation’s 500 fastest-growing companies and Crain’s listed Potbelly as the 8th-fastest-growing company in Chicago. 

AIRPARK MEET YOUR NEIGHBORS LUNCH WHEN: 11:30 a.m.-1 p.m. Friday, Oct. 25 WHERE: Wingate by Wyndham, 14255 N. 86th St., Scottsdale CATERING: Courtesy of Potbelly Restaurant COST: Pre-registration cost is $5 cash at the door, and walk-up on day of event is $10 at the door. RSVP online at scottsdalechamber.com or by calling 480-355-2700

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Taste of Cave Creek Featuring cuisine from 25+ restaurants, chili cook-off and salsa challenge!

Photos by HB Images

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ample the cuisine of more than 25 restaurants in an outdoor, open-air setting up the road northwest of Scottsdale at the Taste of Cave Creek on Oct. 16-17. The event showcasing the many flavors of the town of Cave Creek includes two stages with live music nightly, a wine and craft beer garden, tequila tastings and an art exhibit and sale by the Sonoran Arts League. The expanded 2013 event also includes a nightly Chili Cook-off and a new Salsa Challenge.

TASTE OF CAVE CREEK Presented by: The town of Cave Creek Where: Stagecoach Village, 7100 E. Cave Creek Road, Cave Creek

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72 | Scottsdale Airpark News October 2013

When: 5 p.m. - 10 p.m. Wed., Oct. 16, and Thur., Oct. 17 Admission: $10, available at the gate

Food tastings: $2 - $5 each Info: www.tasteofcavecreek.com; 480-4881400 Participating restaurants may include: • Amaro • Bart’s Indian Village • Binkley’s • Brugo’s Pizza • Bryan’s BBQ • Buffalo Chip Saloon • Café Bink • Cave Creek Tap Haus • Carefree Resort & Villas • Cave Creek Smoke House • Cartwright’s Sonoran Ranch House • Cibo e Vino • El Encanto Mexican Food • The Grotto • Harold’s • The Hideaway • Le Sans Souci • Roc2 Coffee • • Chef Sara’s Vegan Academy • Tonto Bar & Grill • Uncle Louie • Village Coffee & Crepes Music: Live Bands each night featuring (Oct. 16) Young Country and The Jake Dean Band, and (Oct. 17) Mogollon and TheKards  For information, contact the Town of Cave Creek at 480-488-1400 or visit www. tasteofcavecreek.com.


Also AlsoaaDestination Destinationfor for Cancer CancerTreatment TreatmentInnovations Innovations Patients Patientstravel travelfrom from across across the the country country to to thethe Virginia Virginia G. G. Piper Piper Cancer Cancer Center Center at Scottsdale at Scottsdale Healthcare Healthcare for for excellence excellenceininpatient patient care care and and access access to to innovative innovative new new therapies. therapies.

Also a Destination for Cancer Treatment Innovations

We Weoffer offera avariety variety ofof clinical clinical trials trials including including Phase Phase I studies, I studies, conducted conducted by by leading leading physician physician scientists scientists inincollaboration collaborationwith with community community oncologists, oncologists, universities universities and and leading leading organizations organizations such such as the as the Translational TranslationalGenomics Genomics Research Research Institute Institute (TGen). (TGen). Our Ourclinical clinicaltrials trials are are increasingly increasingly personalized personalized to to thethe patient’s patient’s individual individual tumor tumor andand disease disease characteristics, characteristics, potentially potentiallyresulting resulting in in fewer fewer side side effects effects and and greater greater chances chances forfor treatment treatment success. success.

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October 2013 Scottsdale Airpark News | 73 We offer a variety of clinical trials including Phase I studies, conducted by leading physician scientists in collaboration with community oncologists, universities and leading organizations such as the Translational Genomics Research Institute (TGen).


ADVICE FROM WEISS OCTOBER Business Horoscope By Weiss Kelly, PMAFA Whether you’re a small-business owner or have other career aspirations, insights into how the planets influence your work month can help you plan for maximum performance and project success. ARIES 3/21-4/20 October may find you reorganizing and instituting a new weekly routine over the next two weeks. The 1st-15th can be most productive and positive, and you can expect to hear “yes” and approvals. The third week may have you making adjustments in your financial planning and realigning your goals. Compromise will be necessary over the next four weeks. TAURUS 4/21-5/20 Working conditions may prove to be challenging, requiring you to come up with a new plan or approach. The next few weeks, focus more on your professional relationships. Balance and perspective is needed. Pay attention to details, call follow-ups and agreements by midmonth to avoid delays. A slowdown begins around the 22nd. Any dealings after that could become somewhat vague. You are likely to become more assertive in social/ networking situations—to your advantage. GEMINI 5/21-6/20 Sharing ideas and thoughts with

CLOSING LOANS. BUILDING RELATIONSHIPS.

the powers that be can lead to new opportunities and clients. Nobody “sells” themselves better than you. Let others know what type of work or service you provide. Marketing is October’s early theme. Proposals may meet with delays, or they may take some time to finalize. Circle the early part of next month. You can deal with any misunderstandings, mistakes and get them resolved between the 21st and 31st. Mix in a little professional socializing. That “let’s do lunch” approach works well. CANCER 6/21-7/22 Be prepared to juggle family/home issues between the demands of your job, career, business and social obligations. Your work requires a more creative approach: expect to attend more meetings, brainstorming sessions, and social functions by midmonth. Last half of October is important for serious discussions and plans that will set the stage for the months ahead. Be sure to formalize something this month that is long termed. LEO 7/23-8/22 Expect good financial news or offers to occur—as long as Jupiter is backing you, you seem to have that last-minute luck, although you may have to make some adjustments to your work or money plans. A series of meetings, promotions and local functions can be enjoyable and productive. Take inventory of your holdings vs. debts, etc. A radical restricting has been gearing up, and the potential for positive change will be strong. Take advantage of local events. VIRGO 8/23-9/22 “Let’s talk” is your main focus as you start out October, a time important for serious discussions. Starting on the 21st and into early November, finalizations will prove elusive. Plan accordingly, and allow yourself options within your work world. Pay attention to new developments, rumors, etc. You’ll have a good chance until Nov. 4 to effectively address problems. LIBRA 9/23-10/22 It’s who and what you know that can make this month a success story. Put your personal plan into action the first week. The potential to increase your income is great. Midmonth may find you reconnecting with former clients or redoing a project. Until the 23rd you can focus on your own business and personal goals. Relating with others is important now, so attend as many work-related functions as possible. You’ll excel in public relationships, and that will be the secret of your success.

Olivia McKinley Area Pro Realty Scottsdale & Malibu Funding Inc Broker/Owner

Office (480) 744-5804 Cell (480)-220-5587 74 | Scottsdale Airpark News October 2013

SCORPIO 10/23-11/21 Your creative ideas are flowing fast and furious the 6th–25th. The first half of the month

is best to arrange meetings and hold discussions. Midmonth begins a period of putting inquires out there. If interviewing, try to schedule before the 21st. Within the next two months, you may be making some choices and decisions that will big-time affect your future. All work and no play can have a negative effect on you. Network the 1st-18th. SAGITTARIUS 11/22-12/21 Enjoy a little peace of mind at the office during the first week, because the tempo is going to get crazy. Your focus on the next four weeks will be on networking and following through on current contracts and commitments. Travel could be involved, and you’d best make arrangements before the 21st to avoid snafus. Litigation matters unresolved by the 20th won’t be finalized until next month—at least not without substantial compromise. CAPRICORN 12/22-1/21 Ready for a challenging and active month? The New Moon on the 5th indicates that your focus over the next four weeks will be on major changes in the work arena. Plans may need to be adjusted or completely revised. A reversal in your work and world affairs, starting around the 21st and moving into early November, require you to remain nimble week to week. Connecting professionally with like-minded groups can prove rewarding. AQUARIUS 1/22-2/18 You start the last quarter of 2013 with important considerations regarding your personal and professional work life. A three-week period of revisions, options, offers, pending matters and confidential issues will be happening … but not addressed until early November. Social occasions with fellow workers, and combining business with pleasure bring valuable work insights. Work becomes busier and more productive by the week of the 14th. PISCES 2/19-3/20 Prepare to do a lot of calculating. You may have to make adjustments involving finances or price changes. Issues related to join monies, debts, insurance, fees—in fact, all monetary matters demand your attention. Caution is needed by midmonth when it’s easy to make mistakes. You can avoid this by allowing yourself options and alternatives to revise, reconsider and adjust. The week of the 14th emphasizes interacting with others. When making presentations (21st-31st), you may well encounter criticism; detailed facts and figures will be important. Progress is made.

Weiss Kelly is a professional astrologer based in the Scottsdale Airpark. Voted to the board of the Professional Member American Federation of Astrologers, she is available for personal/business forecasts on CD, as well as speaking engagements for business and social meetings. To listen to your forecast on CD, contact Airpark-based astrologer Weiss at Weissastro@aol.com or 480-600-7424.


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October 2013 Scottsdale Airpark News | 75


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October 2013 Scottsdale Airpark News | 77

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78 | Scottsdale Airpark News November 2012

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78 | Scottsdale Airpark News October 2013

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78 | Scottsdale Airpark News November 2012 COMMERCIAL LANDSCAPING

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Donation Drop Box in front of Office Donate your computers & electronics to help our returning soldiers Thomas V. McClammy, D.M.D,AZ M.S. 7650 E. Gelding Dr., Scottsdale, 85260 Portion of sales will go to Shawn R. Anderson, D.D.S., M.S.D. Phone: 480-948-4697 Wounded Warriors Fund. Rentals Corporate Housing • Vacation 7650 Dr.,Suite Scottsdale, 8765E.E.Gelding Bell Rd., 213 AZ 85260 www.scottsdalecustom.com For larger donations Kierland-NorthScottsdale/Old Town-City Center Phone: Scottsdale, AZ480-948-4697 85260 Corporate Housing • Vacation Rentals 7650 E. Gelding Dr., Scottsdale, AZ 85260 weRidge-Phoenix/Oro will arrange pickup at N/C Desert Valley-Tucson www.scottsdalecustom.com DOORS SALES Phone:–480-731-3636 • Fax: 480-731-3637 Kierland-NorthScottsdale/Old Town-City Center Phone: 480-948-4697 For Questions: call Tom Desert Ridge-Phoenix/Oro Valley-Tucson Corporate Housing • Vacation Rentals www.nsendodontics.com DOORS – SALES 602-672-7552 16000 N. 80thPhone: St., Suite D, Scottsdale, AZ 85260 www.scottsdalecustom.com Kierland-NorthScottsdale/Old Town-City Center Email: thestay@thestay.com Phone: 480-947-9912 Phone:Valley-Tucson 602-672-7552 Desert Ridge-Phoenix/Oro DOORS – SALES www.thestay.com Fax: 480-947-5621 Email: thestay@thestay.com www.thestay.com www.featuremarketing.com DIRECT MAIL SERVICES Phone: 602-672-7552 DENTAL Email: thestay@thestay.com DENTAL www.thestay.com

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DVD TRANSFER STATION 8880 EAST VIA LINDA #109

SCOTTSDALE, AZ 85258 DVD TRANSFER STATION

2415 Rd.,Suite Suite450 450 2415E. E.Camelback Camelback Rd., 2415 E. Camelback Rd., Suite 450 Phoenix, AZ85016 85016 Phoenix, AZ AZ 85016 Phoenix, Phone:602-707-1880 602-707-1880 • Fax: Phone: 602-707-1880 Fax:602-707-1889 602-707-1889 Phone: • •Fax: 602-707-1889 www.ledgent.com www.ledgent.com 2415 E. www.ledgent.com Camelback Rd., Suite 450 Phoenix, AZ 85016 EMPLOYMENT & RECRUITING EMPLOYMENT & RECRUITING Phone: 602-707-1880 • Fax: 602-707-1889 www.ledgent.com EMPLOYMENT & RECRUITING

EMPLOYMENT & RECRUITING Scottsdale, AZ 85260

Scottsdale, AZ 85260 Phone: 480-922-9500 Phone: 480-922-9500 Fax: 480-922-9504 Fax: 480-922-9504 Offering Video Resumes Scottsdale, AZBlvd. 85260# 123 14300 N. Northsight EYE CARE Phone: 480-922-9500 Scottsdale, AZ 85260 EYE CARE Fax: 480-922-9504 Phone: 480-922-9500

DR. ANNETTE HANIAN Fax: 480-922-9504

13840 N. Northsight Blvd. #105, www.gouldstaffing.com ANNETTE HANIAN EYE DR. CARE Scottsdale, AZ 85260

13840 N. Northsight Blvd. #105, Phone: 480-443-1150 Scottsdale, AZ 85260 www.completevisioncare.com Phone: 480-443-1150 FINANCIAL SERVICES www.completevisioncare.com 13840 N. Northsight Blvd. #105,

DR. ANNETTE HANIAN

Scottsdale, AZ 85260 FINANCIAL SERVICES

Phone: 480-443-1150 www.completevisioncare.com

EMPLOYEE RELOCATION FINANCIAL SERVICES

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Located in the Scottsdale AirCenter DOORS CORPORATE HOUSING

480-483-7867 LocatedPhone: in the Scottsdale AirCenter Email: leno@iconprintlabs.com 15290 N. 78thMAIL Way, Suite B200 DIRECT SERVICES FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS www.iconimaginggroup.com Scottsdale, AZ 85260 PLEASE CALL FOR A FREE ESTIMATE Phone: 480-483-7867 Corporate Housing • Vacation Rentals Phone: 602-843-6400 Fax: 602-978-1200 Kierland-NorthScottsdale/Old Town-City Center Email: leno@iconprintlabs.com Email: info@silveradopainting.com DIRECT MAIL SERVICES Desert Ridge-Phoenix/Oro Valley-Tucson www.iconimaginggroup.com www.silveradopainting.com

Graebel Movers

Jim General Manager Manager Jim Staude, Staude, General Graebel Movers Phone: 602-447-0200 Phone: 602-447-0200 Jim Staude, General Manager Cell: 602-284-8555 Graebel Movers Phone: 602-447-0200 Fax: 602-447-0554 Jim Staude, General Manager Cell: 602-284-8555 Email: jstaude@graebel.com Email: jstaude@graebel.com Phone: 602-447-0200 Fax: 602-447-0554 www.graebel.com www.graebel.com Cell: 602-284-8555 Email: jstaude@graebel.com Fax: 602-447-0554 www.graebel.com Email: jstaude@graebel.com EMPLOYMENT EMPLOYMENT www.graebel.com

8175 E. Raintree Dr. #5

Scottsdale, AZ 85260 Scottsdale, AZ 85260 Phone: 480-443-3151 Premium Doors & Windows Phone: 480-443-3151 www.weathershield.com 8175 www.weathershield.com E. Raintree Dr. #5 Complete Lettershop Services Jeffrey D Clark DDS FAGD Scottsdale, AZ 85260 DRYFullfillment CLEANING • Lists • Discounted Postage DRY CLEANING CosmeticCosmetic and Family Dentistry and Family Dentistry Phone: 480-443-3151 7650 E. Redfield Rd., Suite D-6, 8765 East Bell Road, 201 Suite 201 8765 East Suite Bell Road, www.weathershield.com Scottsdale, AZ 85260 Scottsdale, Scottsdale, AZ 85260 AZ 85260 Phone: 480-483-7677 480-585-1853 480-585-1853 DRY CLEANING Cosmeticwww.jclarkdds.com and Family Dentistry www.jclarkdds.com Email: BUSHLPRS@aol.com 8765 East Bell Road, Suite 201 www.businesshelpersmailcenter.com DENTAL/ENDODONTICS Scottsdale, AZErrand 85260 Running, Pet "Out of Town House Checks, DENTAL/ENDODONTICS 480-585-1853 Sitting, Plus Whatever Else You Might Need Done!" www.jclarkdds.com Located in Scottsdale, AZ - Servicing the East Valley DOORS DENTAL/ENDODONTICS Phone: 480-788-1744 Donn Frye, CEO Frye, www.abc-az.com 7126 E.Donn Sahuaro Dr.,CEO Scottsdale, AZ 85254 7126 E. Sahuaro Dr., Scottsdale, AZ 85254 Phone: 480-948-2781 Thomas V. McClammy, D.M.D, M.S. 480-948-2867 Phone: Fax: 480-948-2781 Shawn R. Anderson, Thomas V. McClammy, D.M.D, D.D.S., M.S. M.S.D. CONSTRUCTION www.prestigecleaners.com 8765 E. Bell Rd., Suite 213 Fax: 480-948-2867 Shawn R. Anderson, D.D.S., M.S.D. Donn Frye, CEO Scottsdale, AZ 85260 8765 E. Bell Rd., Suite 213 7126 E.www.prestigecleaners.com Sahuaro Dr., Scottsdale, AZ 85254 DVD TRANSFERS Phone: 480-731-3636 • Fax: 480-731-3637 Scottsdale, AZ 85260 Phone: 480-948-2781 www.nsendodontics.com Thomas V. McClammy, D.M.D, M.S. DVD TRANSFERS Phone: 480-731-3636 • Fax: 480-731-3637 Fax: 480-948-2867 Shawn R. Anderson, D.D.S., M.S.D. www.nsendodontics.com DESIGN 7650 E.www.prestigecleaners.com Gelding Dr., Scottsdale, AZ 85260 8765 E. Bell Rd., Suite 213 Phone: 480-948-4697 DESIGN Scottsdale, AZ 85260 DVD TRANSFERS www.scottsdalecustom.com E. Gelding•Dr., 4 Phone:7750 480-731-3636 Fax:Suite 480-731-3637 www.nsendodontics.com Scottsdale, AZ 85260 Phone: 480-991-1993 DESIGN Fax: 480-991-3004 DRY CLEANING www.legacyaz.com

15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Located in the Scottsdale AirCenter Phone: 480-483-7867 15290 N. 78th Way, Suite B200 Email: leno@iconprintlabs.com Scottsdale, AZ 85260 www.iconimaginggroup.com

EMPLOYEE RELOCATION EMPLOYEE RELOCATION

businessdirectory businessdirectory businessdirectory businessdirectory

COMPUTER DONATIONS CORPORATE HOUSING FOR OUR TROOPS

Phone: (480) 607-7788

8880 EAST VIA LINDA #109 Fry’s Marketplace Plaza SCOTTSDALE, AZ 85258 NW Corner of 90th St. & Via Linda www.dvdtransferstation.net DVDPhone: TRANSFER STATION (480) 607-7788 Fry’s Marketplace Plaza 8880 EAST VIA LINDA #109 NW “8 Corner of 90th St. &you!” Via Linda locations to serve SCOTTSDALE, AZ 85258 7650 E. Gelding Dr., Scottsdale, AZ 85260 EMBROIDERY/SILK www.dvdtransferstation.net Donn(480) Frye,607-7788 CEO SCREENING Phone: Phone: 480-948-4697 7126 E. Sahuaro Dr., Scottsdale, AZ Fry’s Marketplace Plaza 85254 www.scottsdalecustom.com Phone:of480-948-2781 NW Corner 90th St. & Via Linda Fax: 480-948-2867 EMBROIDERY/SILK SCREENING DOORS –www.dvdtransferstation.net SALES prestigecleaners.com

EMBROIDERY/SILK EMBROIDERY/SILK SCREENING SCREENING Psycho Jock Sportswear Embroidery/Silk Screening 9420 E. Doubletree Ranch Rd., Suite C-101 Scottsdale, AZ 85258 Premium Doors & Windows Phone:Jock 480-451-3682 • Fax: 480-451-5850 Psycho Sportswear 8175Email: E. Raintree Dr. #5 sales@psychojock.com Embroidery/Silk Screening Scottsdale, AZ 85260 www.psychojock.com

9420 E. Doubletree Ranch Rd., Suite C-101 Phone: 480-443-3151 Scottsdale, 85258 Psycho Jock AZ Sportswear www.weathershield.com Phone: 480-451-3682 • Fax: 480-451-5850 Embroidery/Silk Screening DRY Psycho CLEANING sales@psychojock.com JockRanch Sportswear 9420 E.Email: Doubletree Rd., Suite C-101 www.psychojock.com Scottsdale, AZScreening 85258 Embroidery/Silk Phone: 480-451-3682 • Fax: 9420 E. Doubletree Ranch Rd.,480-451-5850 Suite C-101 Email: sales@psychojock.com Scottsdale, AZ 85258 www.psychojock.com Phone: 480-451-3682 • Fax: 480-451-5850 Email: sales@psychojock.com www.psychojock.com

Donn Frye, CEO 7126 E. Sahuaro Dr., Scottsdale, AZ 85254 Phone: 480-948-2781 Fax: 480-948-2867

7077 E. Bell Rd., Suite 201

Scottsdale, AZ 85254-1517 Dillan Micus, Executive Vice President 480-436-7700 14851 Phone: N. Scottsdale Rd., Suite 103 Fax: 480-436-7701 Scottsdale, AZ 85254 Graebel Movers www.pridestaff.com/scottsdale Phone: 480-444-3750 • Fax: 480-922-5203 Jim Staude,Executive General Manager Dillan Micus, Vice President www.axaonline.com Phone: 602-447-0200

14851 N. Scottsdale Rd., Suite 103 Cell: 602-284-8555 Scottsdale, AZ 85254 Fax: 602-447-0554 Phone: 480-444-3750 • Fax: 480-922-5203 FINANCIAL SERVICES Dillan Micus, Executive Vice President Email: jstaude@graebel.com www.axaonline.com 14851 N. Scottsdale Rd., Suite 103 www.graebel.com Scottsdale, AZ 85254 Phone: 480-444-3750 • Fax: 480-922-5203 www.axaonline.com

Nathalie Potvin, Financial Advisor AAMS® EMPLOYMENT

Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Scottsdale, AZ 85255-9155 Phone: 480-419-2014 Nathalie Potvin, Advisor AAMS® Fax:Financial 480-419-2404 Wells Advisors, LLC TollFargo Free: 800-453-6737 Dillan Micus, Executive Vice President 20551 Pima Rd., Suite nathalie.potvin@wfadvisors.com 14851 N.N. Scottsdale Rd., Suite200 103

Scottsdale, AZAZ 85255-9155 www.wfadvisors.com/nathalie.potvin Scottsdale, 85254 Nathalie Potvin, Financial Advisor AAMS® Phone: 480-419-2014 Phone: 480-444-3750 • Rd., Fax: Suite 480-922-5203 Fargo Advisors, LLC 2415Wells E. Camelback 450 Fax: 480-419-2404 www.axaonline.com 20551 N. Pima Rd., Suite 200 Phoenix, AZ 85016 Toll Free: 800-453-6737 Scottsdale, AZ 85255-9155 Phone: 602-707-1880 • Fax: 602-707-1889 nathalie.potvin@wfadvisors.com Phone: 480-419-2014 www.ledgent.com www.wfadvisors.com/nathalie.potvin November 2012 Fax: Scottsdale 480-419-2404Airpark News EMPLOYMENT & RECRUITING Toll Free: 800-453-6737 nathalie.potvin@wfadvisors.com

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www.wfadvisors.com/nathalie.potvin

October 2013 Scottsdale Airpark News | 79 November 2012 Scottsdale Airpark News | 79 Scottsdale, AZ 85260 Phone: 480-922-9500 Fax: 480-922-9504

November 2012 Scottsdale Airpark News |

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FINANCIAL SERVICES (CONT...)

“Helping our Clients Save Taxes and Plan for the Future since 1991” G. Wayne Neill CPA/PFS, CFP Registered Representative 10751 N. Frank Lloyd Wright Blvd., Suite 103 Scottsdale, AZ 85259 Phone: 480-922-9268 Email: neillw@ceteranetworks.com Website: neillnetwork.com Specializing in Financial Planning, Investments and Insurance

GENERAL CONTRACTING (CONT ...)

FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS PLEASE CALL FOR A FREE ESTIMATE Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

Fine Pens, Knives, Wet Shaving, Watches Fine tools for Men

15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.FingerPrintingScottsdale.com

16770 N. Perimeter Dr., Scottsdale, AZ 85260 Phone: 480-502-3836 www.scottsdalemarriott.com

Scottsdale Promenade 16211 N. Scottsdale Rd., #A3 Scottsdale, AZ 85254 Phone: 480-575-0729 www.penchetta.com

HARDWARE 16630 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-998-9211 • Fax: 480-607-2893 www.sleepinnscottsdale.com

FINGERPRINTING

FINGERPRINTING SCOTTSDALE

Rachel Jones, Director of Sales 17010 N. Scottsdale Rd., Scottsdale, AZ 85255 Phone: 480-922-8400 Fax: 480-419-8163 www.marriott.com/phxcn

GIFTS

Nathalie Potvin, Financial Advisor AAMS® Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Scottsdale, AZ 85255-9155 Phone: 480-419-2014 Fax: 480-419-2404 Toll Free: 800-453-6737 nathalie.potvin@wfadvisors.com www.wfadvisors.com/nathalie.potvin

HOTELS (CONT ...)

7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

HOTELS 7330 N. Pima Rd., Scottsdale, AZ 85258 Phone: 480-948-3800 www.daysinnscottsdale.com

Your place to go when you need to be fingerprinted FAST and ACCURATELY! We provide pre-employment and licensing fingerprinting in Scottsdale, Arizona.

FIREARMS SALES & SERVICE

14870 N. Northsight Blvd. #100 Scottsdale, AZ 85260 Phone: 480-922-7776 Email: Info@USAutoweapons.com www.usautoweapons.com

16620 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-348-9280 Fax: 480-348-9281 www.scottsdalehamptoninnandsuites.com 10101 N. Scottsdale Rd., Scottsdale, AZ 85253 Phone: 480-443-3233 Fax: 480-443-9149 www.scottsdaleshea.hamptoninn.com

14255 N. 87th St., Scottsdale, AZ 85260 Phone: 480-922-6500 www.scottsdalewingate.com

INSURANCE

GENERAL CONTRACTING

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

80 | Scottsdale Airpark News October 2013

Holiday Inn Express Scottsdale North 7350 E. Gold Dust Ave. Scottsdale, AZ 85258 Phone: 480-596-6559 • Fax: 480-596-0554 www.holidayinnexpress.com/scottsdalenort

Karen L. Evers, Agency Owner/Insurance Consultant 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com


LANDSCAPING

Taking Care of Your Landscaping Needs 25847 N. 19th Ave., Phoenix, AZ 85085 Phone: 623-879-7547 www.pocklandscapesolutions.com Gail Kohler, Owner Phone: 602-522-9503

LIFE INSURANCE

MAILING LISTS & SERVICES (CONT ...)

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

MEDICAL

INTERNET MARKETING

BX3 Interactive 7590 E Gray Rd #201 Scottsdale, AZ 85260 Phone: 480-878-7800 | Email: hello@bx3.me bx3interactive.com Complete web development, software and marketing solutions.

7575 E. Redfield Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-348-0467 Ext. 1 www.fasturtle.com Email: info@fasturtle.com • Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 Phone: 480-656-4655 www.comsourcecommunications.com

LYMPHATIC MASSAGE

LIFE INSURANCE Nancy Wakely 8149 E. Evans Rd. #C-05 Scottsdale, AZ 85260 Phone: 480-560-1600 Email: nw@lymphatichealingcenter.com Karen L. Evers, Agency Owner/Insurance Consultant www.lymphatichealingcenter.com 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 LOCKSMITHS Email: kevers@farmersagent.com

LOCKSMITHS

INVESTIGATIVE/SECURITY

15955 N Dial Blvd, Suite 1B, Scottsdale, AZ 85260 The Mohr Investigative Group Phone: 480-659-4100 Gregory Fax: Mohr, Managing Director 480-659-9180 6501 E. Greenway Pkwy., Suite 103 www.tempocreative.com Scottsdale, AZ 85254 Phone: 602-620-3851 Fax: 480-998-3239 Email: gmohrpi@cox.net www.tmigpi.com

JEWELRY JEWELRY

7755 Suite300 300 7755E.E.Redfield Redfield Rd., Rd., Suite Scottsdale, AZ 85260 85260 Scottsdale, AZ Phone: 480-596-9700 Phone: 480-596-9700 www.pinnaclelock.com www.pinnaclelock.com

MAILING LISTS & SERVICES MAILING LISTS & SERVICES

15757 N. 78th Street, Suite A Scottsdale, AZ 85260 Phone: 602-265-9000 Fax: 602-528-1901 Email: infoarizonabalance@gmail.com arizonabalance.com

MEDICAL - PHYSICAL THERAPY

NETWORKING ORGANIZATIONS Neck and Back Pain Specialists 9377 E. Bell Rd #101 Scottsdale, AZ 85260 480-513-4801 Fax: 480-513-4867 jbagshaw@biaofscottsdale.com www.biaofscottsdale.com

MERGERSLisa AND Platt,ACQUISITIONS Administrator P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585 www.womenofscottsdale.org

We get businesses sold To learn how you can get top dollar for your company, call Jim Afinowich Phone: 480-421-9789 www.foxfin.com #1 Ranking Arizona 11 Straight Years!

businessdirectory

INTERNET SERVICE

Karen L. Evers, Agency Owner/Insurance Consultant 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

businessdirectory

INTERIOR DESIGN

MOTORCYCLES North Scottsdale Business Alliance

Desert Village Desert Village

23233N. N. Pima Pima Rd., 23233 Rd., Suite Suite109, 109, Scottsdale, AZ Scottsdale, AZ85255 85255 Phone: 480-515-1200 Phone: 480-515-1200

Ahwatukee TownCenter Center Ahwatukee Town 4843 E. Ray Rd., Rd., Ahwatukee, AZ Ahwatukee, AZ85044 85044 Phone: 480-598-0306 Phone: 480-598-0306

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Complete Lettershop Services Scottsdale, AZ 85260 Fullfillment • Lists • Discounted Postage Phone: 480-483-7677 7650 E. BUSHLPRS@aol.com Redfield Rd., Suite D-6, Email: Scottsdale, AZ 85260 www.businesshelpersmailcenter.com Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

COME JOIN US FOR A FREE BREAKFAST Our great networking group meets the 2nd & 4th Wednesday of the month 7:00AM-8:15AM I-HOP located Loop 101 & Raintree Contact Randy Hansen, Pres. 480-699-2484 or Cliff Gaines, V.P. 480-443-3424 Harley-Davidson of Scottsdale

15600 N. Hayden Rd. NURSING CARE

Scottsdale, AZ 85260 480-905-1903 Email: info@hdofscottsdale.com www.hdofscottsdale.com

October 2013 Scottsdale Airpark News | 81 Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148


businessdirectorybusinessdirectory

Email: office@maryb-assisted-living.com www.maryb-assisted-living.com 1st Month FREE!

Landscaping Needs Phoenix, AZ 85085 879-7547 pesolutions.com

8151 E. Evans Road, Suite 2 Scottsdale, AZ 85260 Phone: 480-315-8040 Email: info@vuria.com www.vuria.com

NETWORKING ORGANIZATIONS

OFFICE EQUIPMENT & SUPPLIES

OFFICE SPACE SERVICES

POOLS/SPAS/PATIOS

NETWORKING ORGANIZATIONS

NORTH

SCOTTSDALE Chamber of Commerce

ma Dr. #3 AZ 85260 • Fax: 480-948-7458 metroscapes.com scapes.com

14301 North 87th Street, Suite 110 14301 North 87th Scottsdale, AZ 85260 85260 Phone:480-889-8987 480-889-8987 ••Fax: Fax: 480-998-3959 480-998-3959 Phone: www.northscottsdalechamber.org www.northscottsdalechamber.org

14202 N. Scottsdale Rd., Suite 148 Scottsdale, AZ 85254 Phone: 480-361-5961 www.cartridgeworldusa.com

10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599 www.sunpatioaz.com

Raintree & 87th St. – Near Paradise Bakery Phone: 480-443-4465 www.cartridgeworldusa.com

Stephen A. Cross, CCIM “The Tenant’s Advocate”

10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 November 2012 Airpark News Toll Scottsdale Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

PACKAGING/CRATING

OFFICE MOVING

PHONE SERVICE

| 81 14255 N. 79th St., Suite 1 Scottsdale, AZ 85260 Phone: 480-483-6100 Fax: 480-483-9596 Email: info@swimpoolwarehouse.com www.swimpoolwarehouse.com PRINTING (CONT.)

PRINTING

businessdirectory

Lisa Platt, Administrator P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585 www.womenofscottsdale.org Graebel Movers Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 • Fax: 602-447-0554 OFFICE Email: MOVING jstaude@graebel.com www.graebel.com OFFICE MOVING

7248 S. Harl Ave., #104 Tempe, AZ 85283 Phone: 480-966-9929 480-966-0992 • Business Fax: Class High Speed Internet Phoenix@CratersAndFreighters.com • Business Phone Lines • Hosted VoIP, www.CratersAndFreightersPhoenix.com • SIP Trunking • MPLS • Local • Long Distance • Conferencing PAINTING CONTRACTOR 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 PRINTING (CONT.) PHONE SERVICE Phone: 480-656-4655 www.comsourcecommunications.com

POOLS/SPAS/PATIOS

OFFICE SERVICES Graebel Movers Movers Graebel

Jim Staude, General Manager Jim Staude, Manager Phone:General 602-447-0200 Cell: 602-284-8555 • Fax: 602-447-0554 Phone: 602-447-0200 Email: jstaude@graebel.com Cell: 602-284-8555 • Fax: 602-447-0554 www.graebel.com

Email: jstaude@graebel.com www.graebel.com

OFFICE SERVICES

OFFICE RENTALS

8426 E. Shea Blvd.,

Scottsdale, AZ 85260 Business Suites at Kierland Phone: 480-664-6600 7010 E. Acoma Dr. #101 www.boardroomsuites.com Scottsdale, AZ 85254

8426 E. Shea Blvd., Phone: 480.800.4820 Scottsdale, AZ 85260 Email: businessofficesuitesatkierland@gmail.com Phone: 480-664-6600 www.boardroomsuites.com www.azbusinessofficesuites.com

OFFICE SPACE SERVICES OFFICE SPACE SERVICES

OFFICE SERVICES

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 15770 N.www.sunstateprint.com Greenway-Hayden Loop, Suite 101 Scottsdale, AZ 85260 Phone: 480-483-0166 Fax: 480-483-9019 www.despinsprinting.com

Tim Fitzgerald, President • Business Class High Speed Internet ALLPhone YOURLines PAINTING CONSTRUCTION NEEDS 7689 E. Paradise Lane, Suite 8 •FOR Business • Hosted&VoIP, Scottsdale, AZ 85260 • SIPPLEASE Trunking CALL • MPLSFOR • Local A FREE ESTIMATE Phone: 480-970-4148 • Long Distance • Conferencing 602-843-6400 Fax: 480-481-9848 16211 N. Phone: Scottsdale Rd. A6A Suite Fax: 401 602-978-1200 www.sunstateprint.com Scottsdale, 85254 Email: AZ info@silveradopainting.com Phone: 480-656-4655 www.silveradopainting.com www.comsourcecommunications.com

Located in the Scottsdale AirCenter

10320 N. Scottsdale Rd.

PARALEGAL SERVICES

15290 N.Fitzgerald, 78th Way,President Suite B200 Tim 7689 E. ParadiseAZ Lane, Suite 8 Scottsdale, 85260 Scottsdale, AZ 85260 Phone: 480-483-7867 Phone: 480-970-4148 Email: Email: leno@iconprintlabs.com Fax: 480-481-9848 www.iconprintlabs.com Located in the Scottsdale AirCenter www.sunstateprint.com

Scottsdale, AZ 85253 POOLS/SPAS/PATIOS

Phone: 480-951-3599 www.sunpatioaz.com

10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599 www.sunpatioaz.com

15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Phone: 480-483-7867 Email: Email: leno@iconprintlabs.com www.iconprintlabs.com

Paralegal Professional services

13402 N. Scottsdale Rd., Ste. B185 14255 N. 79thAZ St.,85254 Suite 1 Scottsdale, Office: 480-968-8716 Scottsdale, AZ 85260 14255 •N. 79th St., Suite 1 & Custody • Modifications Divorce Child Support Phone: 480-483-6100 Scottsdale, AZ 85260 O’Day Printing QDRO's • Incorporations & LLCs • Trusts • Wills Fax: 480-483-9096 Phone: 480-483-6100 O’Day Printing 7625 100 7625E.E.Redfield Redfield Rd., Rd., Suite Suite 100 Adoptions • Guardianship • Beneficiary Deeds Fax: 480-483-9096 www.swimpoolwarehouse.com 7625 E. Redfield Rd., Suite 100 www.swimpoolwarehouse.com Scottsdale, 85260 Scottsdale, AZ AZ 85260 Scottsdale, AZ 85260 PERSONAL ASSISTANT Phone: 480-947-7757 •Phone: Fax: 480-443-8215 Phone: 480-947-7757•• Fax: 480-947-7757 Fax: 480-443-8215 480-443-8215 www.odayprinting.com www.odayprinting.com www.odayprinting.com

PRESCHOOL & CHILDCARE

Stephen A. Cross, CCIM “The Tenant’s Advocate” Stephen A. Cross, CCIM 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 10601 N.Toll Hayden Rd., Suite 108, Free: 888-998-1414 Email: steve@crossrealty.com Scottsdale, AZ 85260 www.crossrealty.com

“The Tenant’s Advocate”

Phone: 480-998-7998 8426 E. Shea Blvd., Toll Free: 888-998-1414 Scottsdale, AZ 85260 PAINTING CONTRACTOR Email: steve@crossrealty.com Phone: 480-664-6600 www.crossrealty.com www.boardroomsuites.com

PAINTING CONTRACTOR FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS PLEASE CALL FOR A FREE ESTIMATE

82 | Scottsdale Airpark News 2013 Phone: 602-843-6400 Fax:October 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

PRESCHOOL & CHILDCARE

PROMOTIONAL PRODUCTS

PROMOTIONAL PRODUCTS PROMOTIONAL PRODUCTS

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 It’s A Small World Preschool & Childcare Phone: 480-970-4148 Tim Fitzgerald, President "Out of Town House Checks, Errand Running, Pet Fax: 480-481-9848 15650 N 83rd Way, Scottsdale, AZ 85260 7689 E. Paradise Lane, Suite (Inside Church) Sitting, PlusImpact Whatever Else You Might Need Done!"www.sunstateprint.com TimScottsdale, Fitzgerald, 602-402-2810 • www.smallworlddaycare.org AZPresident 85260 “Our goal is to meet the social, emotional, physical, 7689 E. Paradise Lane, Suite Located in Scottsdale, AZ - Servicing thePROPERTY East Valley MANAGEMENT Phone: 480-970-4148 and intellectual needs that are unique to each child!”

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8 Scottsdale, AZ 85260 Phone: 480-788-1744 Fax: 480-481-9848 It’s A Small World Preschool & Childcare Phone: 480-970-4148 www.abc-az.com www.sunstateprint.com PRINTING15650 N 83rd Way, Scottsdale, AZ 85260 Fax: 480-481-9848 (Inside Impact Church) www.sunstateprint.com Currently, CPI’s management portfolio consists of 602-402-2810 • www.smallworlddaycare.org over 100 projects, approaching 4.5 million square feet, “Our goal is to meet the social, emotional,and physical, consists of office, industrial, and retail space. PROPERTY MANAGEMENT and intellectual needs that are unique to each child!” 2323 West University Drive Tempe, AZ 85281 Phone: 480-966-2301 • Fax: 480-966-0132


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PROPERTY MANAGEMENT MANAGEMENT PROPERTY

REAL ESTATE & DEVELOPERS

REAL ESTATE & DEVELOPERS

(CONT...)

(CONT ...)

PRINTING (CONT.) Currently, CPI’s management portfolio consists of over Currently, management portfolio consists of 100 projects,CPI’s approaching 4.5 million square feet, and over 100 projects, approaching 4.5and million consists of office, industrial, retail square space. feet, and consists of office, industrial, and retail space.

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2323 West University Drive 2323 West University Drive Tim Tempe, Fitzgerald,85281 President Tempe, AZ AZ 85281 7689 E. Paradise• Lane, Suite 8 Phone: 480-966-2301 480-966-2301 Phone: • Fax: Fax:480-966-0132 480-966-0132 Scottsdale, AZ 85260 www.cpiaz.com www.cpiaz.com Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

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Phone: 602-650-2260 Terry Biehn, Nicole Brook, Joe Blegen www.camidor.com

Kristin Guadagno, Certified Senior Escrow Officer 14200 N. Northsight Blvd., Suite 100 Scottsdale, AZ 85260 Phone: 480-538-1940 Fax: 480-538-1960 www.chicagotitlearizona.com Email: kristin.guadagno@ctt.com

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Judy Amland, Designated Broker

Located in E. the Scottsdale 7820 Evans Rd., SuiteAirCenter 400 AZ 85260 15290Scottsdale, N. 78th Way, Suite B200 Phone: 480-483-2853 • Fax: 480-951-7460 Scottsdale, AZ 85260 www.greaterairparkrealty.com Phone: 480-483-7867

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 • Fax: 480-951-7460 www.greaterairparkrealty.com

Realty & Management Commercial Real Estate

Linda Smith Maughan, CPM®, Designated Broker 14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Phone: 480-443-8287 www.losarcosrealty.net

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Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

Email: Email: leno@iconprintlabs.com www.iconprintlabs.com

REAL ESTATE/ ATTORNEYS

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

14080 N. Northsight Blvd. Scottsdale, AZ 85260 Phone: 480-596-9000 www.colliers.com

RESIDENTIAL HVAC

O’Day Printing

7625 E. Redfield Suite 100 Howard J.Rd., Weiss 14850Scottsdale, N. Scottsdale Suite 450 AZRd., 85260 Scottsdale, AZ 85254 Phone: 480-947-7757 • Fax: 480-443-8215 Phone: 480-609-0011 www.odayprinting.com Fax: 480-609-0016 www.ngdlaw.com

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REAL ESTATE DEVELOPERS (CONT.)

14605 N. Airport Dr., Suite 14605 Airport Suite 110 TimN. Fitzgerald, President AZ 85260 7689 Scottsdale, E. ParadiseAZ Lane, Suite 8 Scottsdale, 85260 Phone: 480-483-1985 480-483-1985 Scottsdale, AZ 85260 Phone: Fax: 480-483-1726 480-483-1726 Phone: 480-970-4148 Fax: www.airportproperty.com Fax: 480-481-9848 www.airportproperty.com www.sunstateprint.com

PROPERTY MANAGEMENT

602-650-2260 • IndustrialPhone: • Office • Retail • Investment Terry Biehn, Nicole Brook, Joe Blegen • Property Management Currently, CPI’swww.camidor.com management portfolio consists of Our Vision: over 100 projects, approaching 4.5 million square feet, alwaysofbeoffice, the best choice for ourretail clients. and To consists industrial, and space.

7025 N. West Scottsdale Road, Suite 2323 University Drive220 Scottsdale, AZ85281 85253 Tempe, AZ Phone: 480-966-2301 480-966-2301 • • Fax: Phone: Fax:480-348-1601 480-966-0132 www.cpiaz.com www.cpiaz.com

Kristin Guadagno, Certified Senior Escrow Officer 14200 N. Northsight Blvd., Suite 100 Scottsdale, AZ 85260 Phone: 480-538-1940 Fax: 480-538-1960 www.chicagotitlearizona.com Email: kristin.guadagno@ctt.com

14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212 www.cornwellcorporation.com

REAL ESTATE & DEVELOPERS (CONT.)

Cutler Commercial 2150 E. Highland, Suite 207

StephenPhoenix, A. Cross, CCIM AZ 85016 Phone: • Fax: 602-955-2828 “The 602-955-3500 Tenant’s Advocate” 10601www.cutlercommercial.com N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

1st inspection and tune up 1 unit at no charge. Our greatest compliment is your referral 1856 E. 6th Street Tempe, AZ 85281 Phone: 480-584-3226 PetersonAC.com

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PROMOTIONAL PRODUCTS REAL ESTATE & DEVELOPERS

Cornwell Corporation

RESIDENTIAL REMODELING

7750 E. Gelding Dr., Suite 4, Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

RESTAURANTS

Stephen A. Cross, CCIM “The Tenant’s Advocate” Edge Real Estate Services, LLC 10601 N. Hayden Rd., Suite 108

William Schuckert, Designated Scottsdale, AZ Broker/Principal 85260 15100 N. 78th Way, Suite 207 Phone: 480-998-7998 Scottsdale, AZ 85260 Toll Free: 888-998-1414 Phone: 480-922-0460 Email: Fax: steve@crossrealty.com 480-483-8409 Email:www.crossrealty.com edgesdl@aol.com

15576 N. Pima Rd. Scottsdale, AZ 85260 Phone: 480-368-0610

October 2013 Scottsdale Airpark News | 83


businessdirectory

RESTAURANTS

SIGNAGE

TENANT SERVICES (CONT ...)

(CONT ...)

Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354)

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 • Fax: 480-481-9848 www.sunstateprint.com

SHREDDING

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 602-955-2828 www.cutlercommercial.com

We Deliver & Offering Catering Too! www.RinaldisDeli.com

VIDEO PRODUCTION SCREEN PRINTING & EMBROIDERY 15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.ShredddingScottsdale.com 1840 W. Southern Ave. Suite 14 Mesa, AZ 85202 Phone: 480.844.8080 Email: AmericanFlc@Gmail.com www.americanflc.com

STORAGE

MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699 www.hdgear.tv

VIDEO PRODUCTION (CONT...) SEARCH ENGINE MARKETING

13851 N.73rd St., Scottsdale, AZ 85260 Phone: 480-991-5600 www.storagewest.com

TAXES 7575 E. Redfield Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-348-0467 Ext. 1 www.fasturtle.com Email: info@fasturtle.com

8989 E. Via Linda, Suite #102 Scottsdale, AZ 85258 Phone: 480-768-7030 www.48hourmedia.com

Phone: 480-897-4400 • www.cervantescpa.com

TELEPHONE/TELECOMMUNICATIONS 15955 N Dial Blvd, Suite 1B, Scottsdale, AZ 85260 Phone: 480-659-4100 Fax: 480-659-9180 www.tempocreative.com

SHIPPING

7248 S. Harl Ave., #104 Tempe, AZ 85283 Phone: 480-966-9929 Fax: 480-966-0992 Phoenix@CratersAndFreighters.com www.CratersAndFreightersPhoenix.com

84 | Scottsdale Airpark News October 2013

American Telephone, Inc.

7363 E. Tierra Buena Lane, Suite 140 Scottsdale, AZ 85260 Phone: 480-991-7780

TENANT SERVICES

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 • Fax: 480-538-7808 www.xpleomedia.com

WEBSITE DESIGN

BX3 Interactive 7590 E Gray Rd #201 Scottsdale, AZ 85260 Phone: 480-878-7800 | Email: hello@bx3.me bx3interactive.com Complete web development, software and marketing solutions.


ctory

Phone: 480-991-7780

TENANT SERVICES

WEBSITE DESIGN

(CONT ...)

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Free: 888-998-1414 15955 NToll Dial Blvd, Suite 1B, Email: steve@crossrealty.com Scottsdale, AZ 85260 www.crossrealty.com

Phone: 480-659-4100 Fax: 480-659-9180 www.tempocreative.com

WEB

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 • Fax: 480-538-7808 www.xpleomedia.com SOFTWARE & MOBILE APPS

7650 E. Gelding Dr. Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

WINDOWS & DOORS WINDOW TINTING

WEBSITE DESIGN

Rick Sullivan

13951 NBX3 Scottsdale Rd, Suite 213, Interactive Scottsdale, AZ#201 85254 7590 E Gray Rd Phone: 888-867-5003 Scottsdale, AZ 85260 Fax: 480-659-9180 Phone: 480-878-7800 | Email: hello@bx3.me www.tempocreative.com

7650 E. Gelding Scottsdale, 8340 E.Dr., Raintree Dr. AZ 85260 Phone: 480-948-4697 Scottsdale, AZ 85260 www.scottsdalecustom.com Phone: 480-248-8966 Email: cactustint@gmail.com

WINDOW TINTING www.cactustint.com

bx3interactive.com Complete web development, software and marketing solutions.

WEIGHT LOSS

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 7830 E. Redfield Rd. #7 602-955-2828 www.cutlercommercial.com

8151 E. Evans Road, Suite 2 Scottsdale, AZ 85260 Phone: 480-315-8040 Email: info@vuria.com www.vuria.com

Scottsdale, AZ 85260

Phone: 480-699-2106 • Fax: 480-538-7808 TRANSPORTATION www.xpleomedia.com

LOSE UP TO 2-5 POUNDS A WEEK!

15855 Greenway-Hayden Loop, 15855 N.N. Greenway-Hayden Loop,Suite Suite120 120 Scottsdale, AZ AZ 85260 Scottsdale, 85260 Phone: 480-596-1133 480-596-1133 Phone: www.mytintwizard.com www.mytintwizard.com

YOGA STUDIO - MASSAGE THERAPY

7344 E. Deer Valley Rd., Suite 100 Scottsdale, AZ 85255 Phone: 480-751-2205 www.ie-pm.com

Serving Scottsdale for over 15 years! Scottsdale, AZ

Phone: 602-770-4648

Email: Lisa@jackstransportation.com

Scottsdale, AZ 85260

Phone: 480-315-8040 BANK '34 ............................................ 86 Email: info@vuria.com Best Law Firm ...................................... 22 www.vuria.com Boccieri Golf ......................................... 20 Boardroom Suites ................................. 86 BX3 Interactive ..................................... 57

Camidor ............................................... 53 Chicago Title Agency ............................. 40 City of Scottsdale .................................. 65 Colliers International .............................. 14 Copperstate Fly In ................................. 62 Cornwell Corp ....................................... 22 Corporate Center @ 9400 ..................... 58 Cox Communications ............................. 41 Cross Commercial Real Estate ................... ......................................Inside Back Cover Crust .................................................... 48 Cushman & Wakefield ........................... 17 Cutler Commercial ................................. 27 Despins Printing & Graphics................... 72 Earnhardt Cadillac .......... Inside Front Cover E.D. Marshall Jewelers .......................... 23 Explosion Sportswear ............................ 56 Fate Brewery ........................................ 48 First Fidelity Bank, Craig Litle ................... 2 First International Bank & Trust............... 60

Fountain

WEIGHT LOSS Greater Airpark Realty Services .............. 10 Greyhawk Catering ................................ 49

Healthy Living Expo ............................... 36 Holmes Murphy..................................... 33 Holiday Inn Express & Suites.................. 20 LOSE UP TO 2-5 POUNDS A WEEK! Hymson Goldstein & Deer Pantiliat PCRd., ............. 1 7344 E. Valley Suite 100 Scottsdale, AZ 85255

Phone: 480-751-2205 Imagine Builders ................................... 60 www.ie-pm.com

Jet Linx Scottsdale .................................. 8 L&J Motor Vehicle Services.................... 50 Levrose Real Estate ............................. 21 Los Arcos Realty ................................... 68 Luther Law ........................................... 35 Malibu Funding ..................................... 74 March of Dimes .................................... 12 Michael's Creative Jewelry ........ Back Cover Money Radio......................................... 67 North Scottsdale Chamber ..................... 61 Nussbaum & Gillis ................................. 11

Crescent Moon Yoga & Healing Center 7825 E. Evans Road, #600 Scottsdale, AZ 85260 Phone: 480-595-9642 SC Dentistry ......................................... Email: yogadm@aol.com 35 www.crescentmoonyogaaz.com Scottsdale Airport Auto Care .................. 37

Scottsdale Chamber of Commerce ......... 55 Scottsdale Healthcare ............... 43, 63, 73 Scottsdale Leadership ........................... 24 Scottsdale Printing ................................ 58 Scottsdale Quarter ................................ 31 Scottsdale Thunderbird Suites .................. 6 Shell Commercial ............................ 13, 25 Signature Real Estate Services ............... 30 Skyport Scottsdale .................................. 9 Sonoran Orthopedic Trauma Surgeons .... 54 Spa 810 Laser & Skin ........................... 50 November 2012 Scottsdale Airpark Storage West .......................................... 7 News | 85 Strategic Asset Conservation Display ...... 56 Sun Patio & Pool .................................... 6 Taste of Cave Creek .............................. 33 Tempe Community Action Agency .......... 62 Tempe Sister Cities (Oktoberfest) ........... 51 Tempo Creative ..................................... 87 Thunderbird Artists ................................ 71 Tom's Thumb Fresh Market ................... 39 TTI Performance Systems...................... 36 Twisted Rose ........................................ 46

advertiserindex

www.jackstransportation.com Abcor ................................................... 69 Access to Media ................................... 66 VIDEO PRODUCTION Advanced Hearing Technologies ............. 42 Airport Commerce Hanger1 ......... 5, 29, 38 American Telephone .............................. 72 Assured Imaging ................................... 59 Aunt Abby's Treat.................................. 10 Avery Lane ........................................... 52 8151 E. Evans Road, Suite 2

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 • Fax: 480-538-7808 Hills Coin Club......................... 71 www.xpleomedia.com

Vuria .................................................... 45 Octane Raceway ................................... 70 Partner Warehouse and Distribution ........ 28 Pinnacle Lock & Safe ............................ 65 Pita Café .............................................. 47 Prestige Cleaners .................................. 16 Radius Cleaning .................................... 39 Rayco, Lee Harris ................................. 88 Ray's Pizza ........................................... 47 Rinaldi's Italian Deli ............................... 46

Weiss Kelly ........................................... 68 West USA Realty .................................. 61 Western Alliance Bancorp ...................... 15

In addition to its unparalleled Airpark distribution, the Scottsdale Airpark News is also mailed directly to an additional 2,000 Airpark business owners every month!

October 2013 Scottsdale Airpark News | 85


on!

i Locat t a e r G

Voted

TOP 10 EXECUTIVE SUITES by RANKING ARIZONA!

EXECUTIVE OFFICE SUITES All-Inclusive Suites provide:

Boardroom Suites of Scottsdale, LLC

realtymatters

Office Furniture • Conference Room Usage T-1 Internet Connection • 24/7 Security Areas Telephone & Private Number • All Utilities Full-Time Receptionist & Support Phone & Mail Service Available

8426 E. Shea Blvd., Scottsdale 85260 www.boardroomsuites.com

(480) 664-6600

McDowell Mountain Marketplace Sells for $14.1M A Scottsdale-based investment firm purchased the 84,087-square-foot McDowell Mountain Marketplace for $14.1 million. Price per square foot was $167.98. The neighborhood retail center is at Thompson Peak Parkway and Bell Road. The Bashas’ grocery-anchored shopping center was built in 2002 and sits on 12.45 acres. The center, which also features a Chase Bank and several local area merchants, was purchased by YAM Management of Scottsdale. Pat Dempsey and Jan Fincham, Principals with Lee & Associates represented the seller.

Kierland One Goes for $29.3M Kierland One, the 175,441-square-foot, lender-owned office building that has been empty for more than two years, has sold for $29.3 million to a joint-venture partnership between Hines and Pacific Coast Capital Partners, reports Phoenix Business Journal. The sales price per square foot is more than double the Valleywide average of $71.32 per square foot as of June, according to the report.

Healthcare Trust Aquires Medical Buildings Airpark-based Healthcare Trust of America Inc. (NYSE: HTA) had acquired six on-campus medical office buildings in South Florida for approximately $63 million. These MOBs total over 428,000 square feet and are located in the Miami – Ft. Lauderdale – West Palm Beach markets. They are all located on-campus with hospitals affiliated with Tenet Healthcare and were approximately 88 percent occupied at closing. With this transaction, HTA has now invested approximately $242 million in 2013, which represents a 9 percent expansion of HTA's asset base. 

86 | Scottsdale Airpark News October 2013


October 2013 Scottsdale Airpark News | 87


Happy n! ee Hallow

Oil Change .............................$22.95 Plus 5K Service. Includes Tire Rotation. Dexos, Synthetic & Diesel oils additional charge. 5 quarts of All Climate 5W30. Most vehicles. Must present coupon at time of service. Not to be combined with another offer on same product or service. Expires October 31, 2013.

Tire Rotation ............................... Free! Anytime, up to 20� wheels.

Cooling System Service: $39.95 Drain and fill up to 1 gallon of coolant. Check hoses and belts. Not to be combined with another offer on same product or service. Expires October 31, 2013.

Mechanical Repairs:.... 10%

Off

Up to $50 off. Shop supplies and disposal fees extra. Must present coupon at time of service. Not to be combined with another offer on same product or service. Expires October 31, 2013.

88 | Scottsdale Airpark News October 2013


We take the scare out of getting engaged 23233 N. Pima Road Scottsdale, AZ. 85255 480.515.1200

4843 E. Ray Road Phoenix, AZ. 85044 480.598.0306

www.michaelscreative.com


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