Scottsdale Airpark News - September 2017

SEPTEMBER 2017

BOOMING

BIZ

Elaborate home theaters that steal the show

Zero Mass Water: H20 from thin air

ANNUAL TECH ISSUE:

Meet the Airpark's digital pioneers

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September 2017 contents

20

FEATURES 20 | Meet Your Airpark Neighbor Francine Kades and the Balloon People make high art out of latex and air.

22 | Top Tech Five Airpark technology titans built to last 32 | Parsons' Airpark The GoDaddy billionaire explains his affinity for doing business in the Airpark.

37 | Tall Drink of Sunshine Innovative solar panels provide drinking water from Scottsdale to Syria.

SPOTLIGHT

22

18 | 5 O'Clock in the Airpark Bewitched by beer at Growler USA 29 | Business Spotlight LMC Home Entertainment: Where the elite shop for the finest home theater gear.

34 | Fly-In Vacation Napa Valley: a grape escape to wine country 39 | Arts in the Airpark Scottdale thespian's one-man show explores blackness in America.

41 | Fitness in the Airpark Cerulean Advanced Wellness & Fitness offers state-of-the-art workouts.

34

43 | Remember When How Scottsdale's infrastructure evolved 48 | Caught You Looking Good SMoCA throws a yard game party to support the arts.

50 | Dining Destinations Arizona Restaurant Week, Lush Burger and Hearth '61 64 | Shopping in the Airpark Silver Wren finds breakout jewelry success online.

54

COLUMNS 56 | What’s Cooking Grilled Eggplant Caprese 58 | Insurance & Benefits Addicted to medicine

SEPTEMBER 2017

59 | Tourism Talk Experience Scottsdale turns 30.

62 | Commercial Real Estate and You The hidden costs of occupancy 4 | Editor’s Note 6 | Business News 65 | Business Directory

69 | Advertiser Index 70 | Business Horoscopes 71 | Scottsdale Airpark Map

BOOMING On the cover: John Akers, sales and systems design manager for LMC Home Entertainment, Ltd. Photo by Kimberly Carrillo.

BIZ

Elaborate home theaters that steal the show

Zero Mass Water: H20 from thin air

ANNUAL TECH ISSUE:

Meet the Airpark's digital pioneers

September 2017 Scottsdale Airpark News | 3

Editor’s Note

Mo(o)re’s Law

I

n 1965, businessman Gordon Moore forecasted that computing power would grow significantly and its costs would drop at an exponential pace. The Intel Corporation co-founder’s prediction was based on his observation that the number of transistors in a dense integrated circuit doubles approximately every two years. This observation is known as Moore’s Law, and it has proved accurate for several decades.

What Moore, or anyone, couldn’t have easily conceived was all the attendant growth in all areas of the world around technology, our daily dependency on it in this Digital Age, our lives growing ever-automated, and our digital footprints growing larger and larger. Technology has significantly changed the way we live, and in civilizations all around the world. But its proliferation is also a measure and divination of development and growth. Where there is technology, there is prosperity.

This is evident all around the Scottsdale Airpark area. Many people might think of Chandler as the epicenter of the Valley’s digital innovation industries, but Scottsdale’s tech company circuit is growing exponentially, as well, and in a range of areas across the field.

(Photo by Cassandra Tomei) There’s Zero Mass Water, profiled on page 37, Niki D'Andrea which uses proprietary solar panels to turn Executive Editor water vapor in the air into H20. There’s also Cerulean Advanced Fitness & Wellness, founded by the CEO of a semiconductor software company, which utilizes state-of-the-art technology and equipment you can’t find at any gym to do things like simulate high-altitude hikes and arctic weather conditions. Find their story on page 41.

The tech companies we profile in our Top Tech feature (page 22), admittedly operate in “unsexy” areas like payment solutions, technology product wholesale and supply-chain management, but they put up some pretty impressive stats ($16 billion in transactions; 37,000 sellers in the market; 55,000 square feet of office space). One of the companies is tech giant GoDaddy, and few would argue those old Super Bowl commercials featuring race car driver Danica Patrick weren’t sexy – or at least fun.

Speaking of fun, one of the most colorful businesses around the Airpark, The Balloon People, gave us the 411 on their incredible, larger-than-life sculptures (Ms. Ballooniverse, page 20). These artisans take air-filled latex shapes and create massive archways, colossal ice cream cones, and even full, wearable costumes.

Like a cluster of balloons – or transistors on a circuit – the need for technology keeps increasing, and the number of tech-related businesses in the Airpark continues to grow. There is more demand, more supply, more employment, more innovation, more growth and just more of everything overall. Call it More’s Law.

1620 W. Fountainhead Pkwy., Suite 219, Tempe, Arizona 85282 Phone: (480) 348-0343 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com PUBLISHER Steve T. Strickbine steve@scottsdaleairpark.com EXECUTIVE EDITOR Niki D’Andrea ndandrea@timespublications.com MANAGING EDITOR Becky Bracken bbracken@timespublications.com EDITORIAL INTERN Hailey Mensik STAFF PHOTOGRAPHER Kimberly Carrillo CONTRIBUTING WRITERS Alison Bailin Batz, Paul Breslau, Keridwen Cornelius, Stephen Cross, Jan D'Atri, Christina Fuoco-Karasinski, Joan Fudala, Weiss Kelly, Jimmy Magahern, Rachel Sacco, Wayne Schutsky CONTRIBUTING PHOTOGRAPHERS Sandey Tenuto DESIGNER Veronica Thurman vthurman@timespublications.com AD DESIGN Christy Byerly - cbyerly@timespublications.com Michael Schieffer - mschieffer@timespublications.com ADMINISTRATION Courtney Oldham production@timespublications.com SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors John Meyer - Airport Property Specialists Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2017 Scottsdale Airpark News.

For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

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480.348.0343

September 2017 Scottsdale Airpark News | 5

airparkbusinessnews

WE WANT YOUR NEWS! Send your Greater Airpark/North Scottsdale business news to editor@scottsdaleairpark.com.

Old Scottsdale Airport terminal building demolished

James Todd, president of AerialSphere and a professional aerial photographer, captured these photos of the demolished lot where the Scottsdale Airport terminal and business center once stood.

A grand opening of the new airport business center is slated for summer 2018.

An empty lot has replaced the terminal building.

Law firm sponsoring motorcycle safety classes The Husband and Wife Law Team will host “A Crash Course for the Motorcyclist,” a class presented by Accident Scene Management. This intensive all-day course teaches the basics of what to do in the first five to 30 minutes at the scene of an accident, until help arrives, by using the PACT method (prevent further injury, assess the situation, contact the

EMS, treat the injured).

Classes will be held at Harley-Davidson of Scottsdale. The basic course will be offered September 16 and the advanced course on September 23. All classes are from 9 a.m.-4 p.m.

This nationally recognized course is typically offered at $75 per person, but the The

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(Courtesy James Todd, president of AerialSphere)

Husband and Wife Law Team will take care of $25 of your fee and provide a free lunch.

Register and pay online at accidentscene. org. Use the discount code "BREYER" to receive $25 off your class. For questions, contact instructor Teresa “Trauma Mama” McClelland MSN, RN at 773-450-3698 or TJM911RN@aol.com. …continues on page 10

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6 | Scottsdale Airpark News September 2017

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airparkbusinessnews …continued from page 6

(Special to Airpark News)

Chauncey Lane

Construction begins on Chauncey Lane mixed-use development Construction has started on Chauncey Lane, the $25 million, 53,000-square-foot mixed-use project at the intersection of Scottsdale Road and Chauncey Lane featuring a broad range of high-end retailers, restaurants and fitness centers alongside adjacent luxury residences.

“From its walkability to its luxurious exterior and interior features, every element of Chauncey Lane will be thoughtfully, artfully designed and executed,” says LGE Design Build President and CEO David Sellers. “Expect an upscale, interconnected environment that offers virtually everything you need at one address.”

The project was developed by DBM Ventures, with LGE Design Build serving as

general contractor and Cawley Architects/ AV3 Design taking the role of lead architect for the project.

The adjacent luxury residential component from JLB Partners will have over 300 units with state-of-the-art amenities, elegant interiors and common areas and top-tier features throughout, including a rooftop exercise clubhouse and pool.

“The trend nowadays is to stick closer to home,” Sellers says. “Chauncey Lane offers the same luxuries as today’s thriving downtown areas, but without the parking headaches or commute home.”

The destination will take shape in an area rich in Arabian horse history, and residents and visitors can expect nods to

the land’s early days as a horse training ground in Chauncey Lane’s style and design elements.

“From a developmental perspective, this part of Scottsdale is an ideal investment opportunity,” Bret Anderson of DBM Ventures says. “There’s a strong existing residential component, productive, successful people and an incomparable quality of life.”

Inquiries from prospective tenants may be directed toward Chris Osborn of Western Retail Advisors at cosborn@w-retail.com for restaurant and retail leasing and Bob Kling of Lee & Associates at bkling@ leearizona.com for office leasing.

The University of Advancing Technology implements Trusona's identity-authentication solution Trusona, a secure identity authentication service provider based in Scottsdale, recently launched Trusona for Salesforce, which eliminates the need for usernames and passwords for Salesforce.com users.

The University of Advancing Technology in Tempe has adopted the new solution.

“We recently transitioned to Salesforce

to manage the university’s contacts,” Jason Pistillo, president of UAT, says. “We were experiencing slow adoption since users were reluctant to create yet another username and password. Implementing Trusona has been a delight.”

Trusona’s solution can be integrated into any service requiring secure identity

10 | Scottsdale Airpark News September 2017

authentication, according to the company.

“We are delighted to help UAT expedite the adoption of Salesforce,” Ori Eisen, founder and CEO of Trusona, says. “Everyone is fed up with passwords.”

For more information, visit trusona.com. …continues on page 12

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Rubicon Deli coming to North Scottsdale Rubicon Deli, a San Diego-based sandwich shop, is expanding to North Scottsdale with a new location planned at Scottsdale Road and Acoma Drive. The new restaurant is scheduled to open at the end of the year.

Currently, Rubicon has four locations in San Diego and Reno, Nevada.

“We’re thrilled to bring our premium, high-quality sandwiches and salads to Arizona, and we look forward to serving Valley citizens as their neighborhood deli,” says Marc Golan, chief financial officer for Rubicon Deli. “With an initial investment of more than $2 million in Arizona with our first two stores, we’re

serious and excited about serving this market. We aim to open a total of 15 stores in Phoenix in the future.”

Since opening in 1994, Rubicon Deli has been known for its flavorful bread baked in-house, its use of fresh ingredients and positive environmental practices. The restaurant offers sandwiches, salads, sides, scratch soups, acai bowls and more. Catering is also available. Rubicon plans to use local vendor Greco and Sons for food products in their Arizona stores.

(Courtesy Rubicon Deli)

All Rubicon locations boast trendy industrial settings with outdoor seating, great music and upbeat, friendly service.

For more information and to view the menu, visit rubicondeli.com

Real estate executive Nikki Bernstein joins Berkshire Hathaway HomeServices Arizona Properties Real estate executive Nikki Bernstein has joined Berkshire Hathaway Home Services Arizona Properties' Scottsdale office. Bernstein was named 2016 “Rookie of the Year” by the Arizona Journal of Real Estate and Business.

Just last year, Bernstein sold $5.5 million

in real estate and already has sold $6 million to date in 2017.

“Nikki is one of the top-selling real estate sales executives in Scottsdale, and in the first six months of this year has already outsold her record-breaking numbers from last year,”

said Mark Start, CEO of Berkshire Hathaway HomeServices Arizona Properties. “She is ambitious, fun, showing up every single day for her clients and her team. We are thrilled to welcome her to the Berkshire Hathaway HomeServices family.”

World-renowned Alzheimer's researcher to give free talk on the latest advances As a prelude to Memory Lounge, Neurological Institute at Dignity Health Scottsdale Arts’ new program for people St. Joseph’s Hospital and Medical Center living with Alzheimer’s disease and their in Phoenix.

He noted that “real care partners, one of the progress” is being made world’s top researchers of in the treatment of the the disease, Dr. Marwan disease and says, “I expect Sabbagh, will give a to be stopping the disease free talk, “Alzheimer ’s or slowing it down within Dementia: Present and three years… I’m more Future,” at 7 p.m. Sept. 22 optimistic than I’ve ever at the Scottsdale Museum been.” of Contemporary Art. He Among other topics, will explain symptoms Sabbagh will discuss the of the disease and how debate regarding the efit compares with other fectiveness of some brain forms of dementia, and exercises on the disease he will describe the latest and will share information clinical trials and hopes on preventive measures for new treatment.

(Courtesy of Scottsdale Arts) against Alzheimer’s. He “Changes in the brain Dr. Marwan Sabbagh also will encourage both start 20 to 25 years before the first day of forgetfulness, so the demen- healthy people and those needing treatment tia is actually the end of the disease, not the to consider participating in clinical trials beginning of it,” says Sabbagh, a neurologist underway at his clinic.

“Significant advances have been made and director of the Alzheimer’s Disease and Memory Disorders Division at Barrow in the abilities of doctors to diagnose

12 | Scottsdale Airpark News September 2017

Alzheimer’s dementia, including the use of biomarkers to increase confidence,” Sabbagh says. “There are many breakthroughs on the horizon for treating Alzheimer’s disease that will change the disease from a terminal disease to a chronic disease in the very near future.”

Memory Lounge is a new program being offered this year by Scottsdale Arts’ Education & Outreach Department. Beginning in October, the series will feature artist-led workshops and museum tours, with light appetizers. Each workshop will focus on a specific arts discipline, including visual arts, music, dance, poetry, drama and more.

The goal is to provide an enjoyable, social outing that fosters living in the moment while engaging in the arts.

Studies have shown that the arts promote mental and physical well-being, and that those who engage in the arts at any age show improved critical thinking, problem solving and communication skills.

For more information visit scottsdalearts. org/Education/. …continues on page 14

airparkbusinessnews …continued from page 12

GPS Insight ranked on the 2017 Inc. 5000 for the eighth consecutive year Inc. Magazine ranked GPS Insight number 4,250 with three-year sales growth of 62 percent on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

The list represents the most successful companies within the American economy’s most dynamic segment – its independent small and midsized businesses. This is the eighth consecutive year that GPS Insight has been named an honoree. The company is one of only two in the GPS tracking space to ever make the list eight times.

“We are thrilled to make the Inc. 500/5000 list for our eighth year in a row. It is difficult to maintain significant growth for as long as we have and owe it all to our fantastic employees and customers that see the value in our products and services. We are grateful to be in the position we are and strive to next year be the first fleet tracking company to make the list nine consecutive years,” says Robert Donat,

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Veterans Day event to raise money for Thunderbird Field II Veterans Memorial and Dreamcatchers Celebrate Veterans Day for a good cause at a 1940s hangar party to raise money for the construction and upkeep of the Thunderbird Field II Veterans Memorial planned for the new Scottsdale Airport business center building and Dreamcatchers, a philanthropy that grants wishes to the terminally ill.

The evening will feature a 1940sstyle swing band, dancing, food, drinks and a silent auction and will be emceed by local radio host Mike (Courtesy Steve Ziomek) Broomhead. The keynote speaker is Stearman PT17 biplane legendary fighter pilot Captain Jerry Yellin, author of The Last Fighter Pilot, who the airport and honor all Veterans,” according flew the last combat mission of WWII. to the Veteran’s Memorial Chairman, Steve The event also will have WWII aircraft Ziomek. “The centerpiece of the memorial and military vehicles on display. will be a Stearman PT17 biplane, the type The event venue, a Ross Aviation hangar, which was the primary trainer at the airfield is at Scottsdale Airport, which was originally during the War.” opened as Thunderbird Field II on June 22, The special event will be held 6-11 1942. Thunderbird Field II was a basic train- p.m. Friday, November 10, at Scottsdale ing facility for World War II Army Air Corps Airpark’s Ross Aviation, 14600 N. Airport pilots where 5,500 were trained.

Drive in Scottsdale. For more information, “It’s the Thunderbird II Veterans Memo- visit tbird2.org. rial’s goal to commemorate the rich history of …continues on page 17

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Available for a new BMO Harris Select Money Market®® account opened at a BMO Harris branch or by calling 1-888-340-2265 between July 10, 2017 and October 31, 2017 with a minimum $25,000 deposit of Available for a new BMO Harris Select Money Market account opened at a BMO Harris branch or by calling 1-888-340-2265 between July 10, 2017 and October 31, 2017 with a minimum $25,000 deposit of funds not currently on deposit at BMO Harris Bank N.A. or its affiliates and earn the guaranteed rate through October 1, 2018. Account balance must stay between $25,000 and $999,999.99 to maintain the funds not currently on deposit at BMO Harris Bank N.A. or its affiliates and earn the guaranteed rate through October 1, 2018. Account balance must stay between $25,000 and $999,999.99 to maintain the promotional Annual Percentage Yield (APY). The standard APY will apply when the balance is below $25,000 or is $1,000,000 or more. Standard APYs will apply after October 1, 2018. Limit one promo account promotional Annual Percentage Yield (APY). The standard APY will apply when the balance is below $25,000 or is $1,000,000 or more. Standard APYs will apply after October 1, 2018. Limit one promo account per customer. Offer is subject to change without notice and cannot be combined with any other offer. BMO Harris reserves the right to amend or cancel any part of this offer at any time. per customer. Offer is subject to change without notice and cannot be combined with any other offer. BMO Harris reserves the right to amend or cancel any part of this offer at any time.

BMO Harris Select Money Market is a variable rate account and the minimum deposit needed to open the account is $1,000 although to obtain the offer, you must open the account with at least $25,000 BMO Harris Select Money Market is a variable rate account and the minimum deposit needed to open the account is $1,000 although to obtain the offer, you must open the account with at least $25,000 as indicated above. Interest rates and APYs may change at any time without notice. At any time, interest rates and APYs offered within two or more consecutive tiers may be the same. When this is the case, as indicated above. Interest rates and APYs may change at any time without notice. At any time, interest rates and APYs offered within two or more consecutive tiers may be the same. When this is the case, multiple tiers will be shown as a single tier. The following collected balance tiers and corresponding APYs are effective as of July 28, 2017 and are subject to change at our discretion at any time: 0.05% for multiple tiers will be shown as a single tier. The following collected balance tiers and corresponding APYs are effective as of July 28, 2017 and are subject to change at our discretion at any time: 0.05% for balances less than $25,000 and 0.15% for balances of $25,000 or more. Interest is compounded daily and paid monthly. Fees or withdrawals may reduce earnings. For current rate information, balances less than $25,000 and 0.15% for balances of $25,000 or more. Interest is compounded daily and paid monthly. Fees or withdrawals may reduce earnings. For current rate information, call 1-888-340-2265. call 1-888-340-2265.

Banking products and services are subject to bank and credit approval. BMO Harris Bank N.A. Member FDIC © BMO Harris Bank N.A. (8/17) Banking products and services are subject to bank and credit approval. BMO Harris Bank N.A. Member FDIC © BMO Harris Bank N.A. (8/17) 1 1 2 2

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Scottsdale-based ad agency Santy adds new clients, brands

Santy, an advertising agency based in Scottsdale, has added several new clients to its growing roster of agency clientele.

Recent additions include Bubbies Homemade Ice Cream & Desserts, Sonoran Brewing Company and Salad and Go. “These recent client partnerships reflect our diverse marketing skills and our proven success in growing retail brands across many industries,” says Santy CEO Dan Santy. “These projects and other recent wins are helping to expand our footprint in Arizona, which is something we’ve wanted for a long time.”

Bubbies Homemade Ice Cream is an internationally known leader and proprietor of mochi ice cream, a gourmet ice cream dessert sold in select Whole Foods, independent specialty retailers and in restaurants and resorts around the world. For Bubbies, Santy will provide a full spectrum of services, including a refreshed website, marketing materials and public relations.

Santy also will help Phoenix-based Sonoran Brewing Company enhance its branding efforts, digital presence and overall marketing efforts.

For Salad and Go, a company founded on a mission to make drive-thru fast food better and healthier, Santy is providing brand positioning and collateral materials.

After 25-plus years of being based in metropolitan Phoenix, Santy’s growth has been largely organic through demonstrated success with nationally known brands including Pocky, China Mist Tea, Peter Piper Pizza, Bona, Paradise Bakery and Harvest Snaps, to name a few. In the past year, Santy has grown its client roster in the Southwest with established names including Kitchell, MarkTaylor and Verizon, and government agencies that contract through Santy’s status as an approved marketing vendor for the state of Arizona. Santy also has an office in Brea, California, and last year acquired BJC Public Relations, rounding out the company’s services to include public relations.

Sonatas Restaurant names new executive chef

Richie Sica has been named the new executive chef for Sonata’s restaurant in Scottsdale. He was formerly sous chef at Fleming's Steakhouse.

Sica, in his new role, will be in charge of culinary operations, specialty menus and supervising the culinary staff.

“I am excited to utilize my background in traditional French culinary education and marry it with my Southwest upbringing and the history of Old World cuisine to create something with European flair,” Sica says. 

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If you order a flight of six beer samples at Growler USA, you’ll save $6 on the flight.

Bewitched by beer at Growler USA Story & photos by Niki D’Andrea

R

emember singing “A Hundred Bottles of Beer on the Wall”? Those of us born before every first-grader had a digital device might recall belting out the song in the car on reeaally long drives that took for-ev-er – such as the one from Sunnyslope, where I grew up, to Big Surf in Tempe – when we were kids, long before we were legally allowed to “take one down” and “pass it around.”

Only as adults can we truly appreciate the magnitude of a hundred bottles of beer on a wall, and the impossibility of consuming them in a single sitting (at least not without the help of a football team).

And only as adults can we truly appreciate a hundred kegs of beer behind the wall

18 | Scottsdale Airpark News September 2017

(it works with the same tune if you slur together a couple words).

Growler USA doesn’t have a hundred bottles of beer on the wall – because then there would be no room for all the flatscreen TVs showing various sports – but it does boast more than a hundred brews on tap. They rotate regularly and include varieties from notable national brands like California-based Belching Beaver and Stone Brewing; Fat Tire out of Fort Collins, Colorado; and Bell’s Brewery from Michigan. The national highlight on our last visit was definitely the Cali Creamin’ Vanilla Cream Ale from Mother Earth Brewing Co. (another San Diego gem) – on nitrogen tap, which renders it creamier and

The pub pretzel comes with a side of Fat Tire beer cheese.

Growler USA has more than a hundred beers on tap.

colder and brimming with beer voodoo, or brewdoo, if you will. It tastes just like vanilla cream soda, but with 5 percent ABV. Mmm, careful.

Arizona craft drafts also appear all over the menu at any given time, and sometimes include small-batch beers rarely found outside their mother breweries, such as Freak’N Beehive Honey Cream Ale (Freak’N Brewing Company, Peoria), Dubina Blood Orange Bell Road IPA (Dubina Brewing Company, Glendale) and Tombstone Coffee Milk Stout (Tombstone Brewing Company

in Tombstone, natch).

During happy hour (3 to 6 p.m. Monday through Friday), patrons can save $2 off most beers, $3 off large appetizers and $1 off small appetizers. The food is quintessential pub grub, but menu favorites like Buffalo-style roasted chicken and Bavarian pretzel with Fat Tire beer cheese sauce are a cut above. Among the entrees, blackened tacos (stuffed with either chicken or spicy mahi-mahi, pico de gallo and Southern-style coleslaw) and a beer brat hoagie (served on a pretzel roll and smothered in grilled red

and yellow bell peppers) satisfy.

But while the food is tasty, beer is why we’re here. And this Scottsdale link in national chain Growler USA, opened in late 2016, has more than we could ever hope for, in any style we could imagine, from sour beers to strong ales to an army of IPAs. Pass that one around. 

Growler USA 5415 E. High Street, Phoenix 480-454-4354, growlerusa.com

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September 2017 Scottsdale Airpark News | 19

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By Jimmy Magahern

Francine Kades wants to bring artisan ballooning to the Valley. But first, she needs to pop some misconceptions about her craft.

By Jimmy Magahern Photos courtesy Francine Kades

Francine Kades is a balloon artist and founder of The Balloon People.

(Photo by Kimberly Carrillo)

20 | Scottsdale Airpark News September 2017

F

rancine Kades would like to throw Phoenix a parade.

The local balloon artist, founder and owner of North Scottsdale’s The Balloon People, was one of 44 balloon professionals invited from around the world to create fanciful, eye-popping balloon floats for the 48th annual Chicago Pride Parade this past June. She’d like to replicate the event at next April’s Phoenix Pride Festival – or perhaps sooner. Even the city’s Veterans Day parade, she suggests, could use a balloon upgrade.

She passionately describes the Chicago event across a table at Yogi’s Grill at the Camelback Colonnade, after wrapping a giant balloon arch over the entrance to the new “flexible-format” Target store at 16th Street and Camelback Road – a typical grand-opening gig for the busy balloon artisan. Kades muses over how the Valley might receive such a grand display of balloon awesomeness.

“No one here has ever seen anything like what they put on in Chicago,” says Kades, an immigrant from Johannesburg, South Africa, who lived in L.A. before eventually settling in Scottsdale. She still speaks with the charming cultivated British “acrolect” of the region’s upper class, which suits the Scottsdale socialites whose elaborate sweet sixteens, bar mitzvahs and weddings provide the bulk of her business.

“I’m not the cheapest,” she readily submits.

“There were 43,000 balloons,” she says.

“And there were over 40 of us working around the clock for four days, just creating all this stuff. We wound up with two blocks worth of color – it was mesmerizing. We made up the theme ‘Life Is Sweet,’ and we had balloon gummy bears as wearable costumes. We had people carrying giant balloon cupcakes, ice cream cones and

The balloon arch Kades’ company recently created for a Target store

(Photo courtesy Francine Kades)

gumball machines. It was vibrant and colorful and beautiful.

“People here don’t know what is possible,” Kades says. “And unless you see it, you can’t understand it. So I think I’m going to have to do a parade with us walking and wearing all the inflatables and then hopefully some corporate event bookers will be interested in having us do the same for them.”

“Us” consists of Kades and two assistants: Ranier Mehlau, an in-demand balloonist (“other companies are always trying to hire him away from me”) with whom Kades has worked for 27 years, and Joshua Chavez, a young “superstar” she’s been working with for only three months (“but he picked it up immediately,” she raves). During peak seasons, like New Year’s Eve (“that’s the balloon artist’s Super Bowl”), Kades, who runs the business out

Francine Kades stands in the middle of balloon sculptures her company created for the Chicago Pride Parade.

(Photo courtesy Francine Kades)

Portable ice cream cones Kades created for the Chicago Pride Parade recently.

(Photo by Kimberly Carrillo)

of her home near the southwest corner of Scottsdale Airport, has about five other assistants she enlists.

Kades is all about elevating the art of balloon “stacking,” which the industry differentiates from balloon “twisting,” an advanced art unto itself. “We’re called stackers because we basically stack round balloons into décor, as opposed to twisters, who twist long balloons into shapes. The best of them are really gifted – as are we!”

The former paralegal and mother of two got into ballooning after a divorce 13 years ago, when she attended a franchise presentation in Phoenix by a balloon manufacturer. “I didn’t buy into the franchise, but I bought an afternoon’s worth of training!”

She’s since evolved into one of the Valley’s most sought-after balloon artisans, crafting elegant yet complex creations like the display

she made for a national business conference held at The Phoenician in 2015, with balloons suspended from the ballroom ceiling filled with 21 Rolex watches – gifts for the company’s top salespeople. Kades devised a way to have the balloons pop simultaneously and drop the watches by strings, stopping just above the heads of the awardees.

“People don’t appreciate all the work that goes into this,” she says. “We have to be not only artists but scientists and meteorologists, because of all the weather conditions that affect balloons.”

Kades says her biggest thrill is seeing clients’ reactions when she brings what’s in their wildest imaginations to life. “That’s what makes my week,” she says, “when they’re bowled over by the results. It doesn’t happen with every job, but when it does, that’s spectacularly rewarding.” 

September 2017 Scottsdale Airpark News | 21

TOP

Tech The Airpark’s technology giants may not worry Facebook or Twitter, but these companies are built to last.

By Jimmy Magahern

T

he Scottsdale Airpark is becoming known as an attractive hub for technology companies, supported by operating costs a fraction of Silicon Valley’s and growing live-work-play developments perfectly suited to young tech workers.

But many of the Airpark’s leading tech companies operate virtually unseen by the public, toiling in unsexy fields like payment solutions, cloud supply chain

22 | Scottsdale Airpark News September 2017

services and hotel reservations software.

That doesn’t make them any less vital to the corridor’s economy, however – and in many cases, their dominance over relatively humdrum fields only guarantees their sustainability. You won’t find a Snapchat, Instagram, Twitter or Pinterest among the Airpark’s tech leaders. But these heavy players in tech’s less-flashy peripheries may be around long after the latest social media disrupters vanish.

Early Warning Services Industry: Payment and risk management solutions Headquarters: 16552 N. 90th St., Scottsdale earlywarning.com In June, Scottsdale’s Early Warning Services rolled out a new mobile app for Zelle, its person-to-person (P2P) payments network geared to take on other mobile payment services such as Venmo (owned by PayPal) and Square Cash. Like its competitors, Zelle allows for money to be sent from one bank account to another using only a recipient’s email address or mobile number – the payer doesn’t have to know the bank account information of the payee to transfer cash.

Zelle’s advantage lies in its wide network of participating financial institutions – 30 to begin with – and its integration into their existing mobile banking apps. Originally created as clearXchange by a group of banks led by Bank of America, Capital One, JPMorgan Chase, U.S. Bank and Wells Fargo, Zelle will now be available to more than 86 million U.S. banking consumers.

(Photo courtesy Early Warning Services)

Early Warning Services CEO Lou Anne Alexander

All of which puts Early Warning Services, founded in 1995 as a service that generated alerts for identity protection providers, in a sweet spot. The mobile P2P market is expected to grow to over $300 billion by 2020, and Early Warning Services, through its partnerships with the majority of trusted bank brands, is positioned to bring personto-person digital payments out of a niche

Millennial thing and into middle America.

“This is about far more than splitting the bar bill,” said Early Warning president Lou Anne Alexander in a recent Bloomberg interview. “This is really about moving P2P from Millennial to mainstream.” $16 billion: Total in bank transactions processed on the Zelle network during the first quarter of this year.

Ingram Micro Industry: Technology products wholesaler and supply chain services Headquarters (Consumer Technology Solutions division): 15880 N. GreenwayHayden Loop, Suite 150, Scottsdale ingrammicro.com In 2007, the global technology products distributor Ingram Micro acquired Scottsdale-based DBL Distributing Inc., a consumer electronics wholesaler that, at the time, maintained a 100,000-square-foot warehouse and generated most of its sales through a phonebook-thick printed catalog it produced annually in-house.

Fast-forward 10 years: Today, the entity Ingram bought, renamed Consumer Technology Solutions division, works out of a leaner office in the Airpark without an attached distribution center and does almost all its marketing online. While the changes caused significant downsizing, Ingram Micro is regarded today as a model example of a big company that was able to successfully pivot from old ways of doing business to the cloud – a feat not even Microsoft or IBM managed with such (Photo courtesy Ingram Micro)

Ingram Micro is growing beyond being a distribution giant.

…continues on page 24 September 2017 Scottsdale Airpark News | 23

TOP

Tech …continued from page 23

aplomb. The Scottsdale office of the Irvine, California-based company has pivoted, too: Its marketing people now produce web pages and social media ads in place of 1,000-page printed catalogs.

Fittingly, the fastest-growing segment of Ingram Micro’s business now comes from helping service providers in telecom and IT technology shift to a cloud model, just as the distribution giant did itself. With more than 40,000 registered partners on the company’s industry-leading Cloud Marketplace – including

fully one-third of the world’s largest telecom providers – Ingram Micro is the cloud’s pied piper, leading others into a platform that could well have toppled its own core business model had its operations not been so nimble.

In responding to disruptive innovation by rolling with it instead of doubling down on its old business model, Ingram is enjoying record revenues and its Scottsdale office continues to play a big role in the company’s success.

37,000: Registered sellers on the Cloud Marketplace

JDA Software Industry: Supply-chain management Headquarters: 15059 N. Scottsdale Road, Suite 400, Scottsdale jda.com Occupying the fourth and fifth floors of the six-story tower at the southeast corner of Scottsdale Quarter, the collaborative offices of JDA Software have a bird’s-eye, wrap-around-window view of the model world the international supply-chain management company provides planning and consultancy for: the modern retail industry.

It’s doubtful the firm’s physical proximity to that world keeps the company so bullish on retail’s future – that’s what its flagship forecasting software is for – but JDA’s strategies lately have drawn industry attention as the innovative solutions needed to save the brick-and-mortar store from online shopping’s encroachment.

The company’s third annual JDA Consumer Survey of more than 1,000 U.S. consumers offers encouraging statistics:

About 54 percent of respondents said they still prefer to shop in-store over online channels. However, JDA prescribes changes to its 4,000 corporate customers to avoid what JDA’s VP of retail industry strategy, Jim Prewitt, half-jokingly calls the “retail apocalypse” the internet could inflict.

One strategy is to ape the convenience of shopping online – 75 percent of shoppers say they look for a quick and easy shopping experience in stores over personalized service. Another is to facilitate a “buy online, pickup in store” system (or

24 | Scottsdale Airpark News September 2017

BOPIS, in industry jargon), similar to what Walmart has started offering just inside store entrances, and “buy online, return in store” (BORIS) options staffed with fast and efficient salespeople.

Perhaps JDA’s perch overlooking the Airpark’s premier shopping mall is a fitting location: Its tech-savvy analysts seem to

have the key to solving retail’s new-world dilemmas.

55,000: Square feet of office space JDA occupies at Scottsdale Quarter, filled with such perks as coffee bars, a game room, a fitness center equipped with showers and lockers and private space for nursing mothers. ‌continues on page 26

JDA occupies two floors in Scottsdale Quarter.

(Photos courtesy JDA Software)

September 2017 Scottsdale Airpark News | 25

TOP

Tech …continued from page 25

Pegasus Solutions Industry: Hospitality reservations technology Headquarters: 14000 N. Pima Road, Suite 200, Scottsdale pegasus.io No industry is more synonymous with North Scottsdale than hospitality. So it made sense when Pegasus Solutions, a leading provider of hotel reservations technology services, formerly headquartered in Dallas, moved almost half of its worldwide staff to the Scottsdale Airpark in 2003, after a brief office lease in Northeast Phoenix. Now headquartered at the 140,000-square-foot building near the Loop 101 and Thunderbird Road, Pegasus has bounced back from tough times following the 2008 recession (when it experienced restructuring and layoffs) to once again rule the world of online hotel booking.

The company’s fascinating roots trace back to late 1988, when 16 of the world’s largest hotel chains, brought together by Rupert Murdoch's News Corp, agreed to

contribute $100,000 each in order to fund a start-up called The Hotel Industry Switch Company (THISCO), designed to devise an electronic way to book hotel rooms that could be shared among the chains. “Never before, – nor do I believe it will ever happen again – did the desires of a huge corporation align perfectly with the hotel industry,” said John Davis III, who would become president of THISCO, eventually evolving into Pegasus, which made the technology available to hotel chains outside of the original consortium.

Online booking has become the norm, and Pegasus, which ties directly into the central reservation systems of hotels, has tried to stay ahead of online travel agencies like booking.com, Expedia, Trivago and Priceline, which often offer lower rates. A

www.sresaz.com

(Photo by Katie Bevan/Room Key)

John Davis III, former CEO of Pegasus Solutions, helped pioneer the company’s hotel reservations system.

lot of the advantage comes in the form of technology – which platform is fastest and offers the best content (photos, video, etc.) for the hotels – and that’s where Pegasus hopes to excel.

100,000: Number of hotels Pegasus provides information and data connectivity for.

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TOP

Tech Two

By Niki D’Andrea

T

echnology is the third-largest employment sector in Scottsdale Airpark, employing 6.8 percent of workers, behind retail (13.3 percent) and healthcare (10.2 percent).

The City of Scottsdale Economic Development Department has been urging tech companies to relocate to the city for years, touting fair taxes and employer resources galore. Spencer Hoekstra, director of local account management at Yelp, exhorted the benefits of being planted in the Airpark area. “Scottsdale means opportunity. This is a place where businesses are coming at a faster rate,” he said. “We’re seeing people like Yelp, Weebly, Replybuy coming that are attracting tech talent.”

Indeed, the five technology companies we profile in our Top Tech feature are just the tip of the innovation iceberg. Here are more tech businesses making their marks from in and around Scottsdale Airpark: General Dynamics Mission Systems: The business arm of American defense

and aerospace company General Dynamics, General Dynamics Mission Systems employs 1,945 people in the Airpark area and provides cyber-secure communications and information systems including maritime and strategic systems, public safety systems, and radio communications. gdmissionsystems.com Yelp: The Scottsdale branch of the San Francisco-based company that generated the popular online platform for userreviews of businesses employs 850 people at its Scottsdale location. yelp.com Yodle: A website design company that primarily helps small businesses to build internet presences and market themselves, New York-based Yodle recently reported annual global revenues of $163 million. The company’s Scottsdale office employs 250 people. yodle.com Apriva: Started by three Arizona State University graduates in 1999 and headquartered in Scottsdale, Apriva employs 200 people and provides mobile communication

Tech

productions and wireless payment processing for businesses across North America. apriva.com Rose International, Inc.: Computer software development and IT service management company Rose International, Inc. employs 150 people at its Scottsdale branch. roseit.com Ineight: An IT and software company focused on building programs for the mining, building, oil, utilities and infrastructure industries, Ineight has its headquarters in Scottsdale and employs 140 people for its project enterprise productions. ineight.com ZocDoc: A nice tech addition to the city’s healthcare industry, ZocDoc provides software licensing and delivery, in addition to applications for scheduling medical appointments. Based in New York, ZocDoc has a Scottsdale branch that employs 120 people. zocdoc.com

Sources: choosescottsdale.com, scottsdaleaz.gov …continues on page 28

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TOP

Tech …continued from page 27

(Photo courtesy bestcompaniesaz.com)

The GoDaddy headquarters occupy three buildings near the Scottsdale Airpark post office.

GoDaddy Industry: Internet domain registrar; hosting and website building services Headquarters: 14455 N. Hayden Road, Scottsdale godaddy.com Everyone knows GoDaddy as a domain registration and website-hosting business – and indeed, it does more revenue in that field (more than $1 billion in domain bookings last year) than its next 10 competitors combined.

But in recent years, the company has expanded into mobile-optimized website building as well, hosting WordPress sites (it’s now the largest managed WordPress provider) and offering an integrated set of marketing and e-commerce tools, called GoCentral, that enable even tech newbies to quickly and easily design their own websites, even on a mobile phone.

Culturally, GoDaddy has retained its

reputation as a fun and creative place to work: Its headquarters comprise three buildings near the Scottsdale Airpark post office (where CEO Blake Irving famously keeps a Roland drum kit in his office) and feature treadmill desks, secluded break-away areas, shuffleboard tables and dartboards throughout. Gone are the regressively chauvinistic Super Bowl ads the company became linked to in its early days. In their place are solid practices and procedures that work against the biases of gender inequity – transformations designed to, in Irving’s words, make GoDaddy “the most inclusive company in tech.” It’s working, too: Today, almost a quarter of

28 | Scottsdale Airpark News September 2017

GoDaddy’s employees are women, including its technical staff and senior leadership.

Better yet, GoDaddy’s female technologists, on average, are earning slightly more than their male counterparts.

Next up: GoCommunities, a new social impact program the company is testing in Phoenix to help 250 minority-owned small businesses along the South Central Avenue light rail expansion route with free websites, digital training tools and personal mentoring.

80 percent: Websites built on mobile phones with GoDaddy’s GoCentral platform that users publish within the first day. 

BUSINESS

Spotlight A pair of Burmester amps flank a top-of-the-line sytem in the LMC showroom.

Supersonic

Luxury

Where do the elite shop for the most opulent in high end audio and home theater gear?

By Becky Bracken / Photos by Kimberly Carrillo

D

o you like Boz Scaggs? Wait. Don’t answer until you’ve heard him through a pair of speakers that cost a cool quarter of a million dollars. Frankly, it really doesn’t matter what you play if it’s being pumped out of speakers that sell for as much as a middle-class tract home.

And where do audiophiles with piles of cash to throw around find the Bugatti or the Cartier of home audio-visual equipment?

Right in the Airpark, of course.

Tucked off the quintessential Airpark intersection of Scottsdale and Frank Lloyd Wright roads is LMC Home Entertainment,

one of the premier purveyors in the world of the most haute, luxe audio-visual equipment for well-heeled homeowners who have a taste for nothing but the very best.

Seriously. The very best. Take the speakers featured on the cover, which LMC …continues on page 30

September 2017 Scottsdale Airpark News | 29

BUSINESS

Spotlight …continued from page 29 co-owner Mike Ware – who launched the business over 18 years ago with partners Mike and Leslie McPheeters – regards as one of the finest speakers money can buy. These amazing loudspeakers are called The Sonus Faber SE17s and they will set you back about $250,000 a pair. And the only place you can buy them in the entire world is LMC Home Entertainment.

“We’re the A/V equivalent of the Penske auto mall,” Ware says.

When Ware asked the handful of people gathered in LMC’s spectacular red velvet theater for a recent demo of the The Sonus Faber SE17s if Boz Scaggs was their bag, the most enthusiasm anyone could muster was a milquetoast shrug-nod sort of thing. But once Scaggs starting swirling crystal clear out of the pair of 6-foot-tall, 700-pound

LMC sells the finest home audio-visual gear money can buy.

30 | Scottsdale Airpark News September 2017

beauties, the mood immediately shifted to something more electric. It sounded glorious.

How do you explain driving a Lamborghini? It was that kind of elevated sonic experience. What you hear is both warm and lush while maintaining crystal clarity – like hearing Scaggs in concert, but better. It was loud, but not the slightest bit grating. Why not?

“It’s because distortion has been eliminated,” Ware explains. “Many of our clients say their wives and girlfriends aren’t asking them to turn down the music once they upgrade to an LMC-designed system.”

Ware says he’s read plenty of studies that show women are more sensitive to distortion frequencies and will often be able to tolerate louder music on high-quality audio systems, provided the distortion levels are kept low.

Ware says he’s had not just one, but two customers trade in their regular therapy sessions for listening to music on his next-level systems. Perhaps good audio equipment will become the latest self-care craze.

LMC has the top-of-the-line of

everything from video projectors (Sony $60K projectors sell out as quickly as they’re manufactured, according to Ware) to the structures encasing and surrounding their masterpiece audiovisual equipment.

LMC’s Airpark showroom location (there’s also a showroom in Tempe) is critical for business, Ware says, because it provides the shopping prestige a Scottsdale Road address affords as well as proximity to Scottsdale Airport, which delivers customers from all over the world to LMC. Despite the unmatched technical specs of LMC’s products, the beauty of each piece is obvious. “Form follows function,” Ware says.

There are speakers in every color and shape, made from an array of materials, each with individual appeal.

Asked how he helps people choose the right speakers and other equipment, Ware shifts away from technical specs toward a more philosophical approach.

“There is no perfect speaker for everybody,” Ware explains. “Speakers are very subjective,” and to that end LMC offers an incredible range of the

BUSINESS

Spotlight

They have a wide variety of speakers, each with its own appeal.

The physical beauty of each piece is as important as the techical specs.

LMC is the world's largest McIntosh equipment dealer.

finest available.

When asked about the most overthe-top requests he’s fulfilled over the years, Ware says the company often signs non-disclosure agreements with their clients. One tidbit he was willing to share was a project for a customer he wouldn’t name that utilized a basement and motorized platforms to raise a pair of high-end speakers from the floor, out of nowhere, at the push of a button.

He also recalled the smallest space LMC has transformed, a historic home in Central Phoenix with a room just 13 feet by 10 feet wide with seven-foot ceilings. It was historic, so the home’s structure itself couldn’t be disturbed. When describing how it turned out, Ware says with a wide smile, “It looked awesome when it was done.”

But just because LMC regularly sells six-figure gear doesn’t mean there aren’t bargains to be had.

Ware explains LMC offers a speaker

trade-up program where customers can recoup up to 100 percent of their original investment when they upgrade their gear. LMC also accepts trade-ins of a client’s existing gear.

Besides speakers, LMC’s huge facility is home to mind-blowing toys including the Linn Klimax DS, made in Glasgow, Scotland – a shiny, metal box Ware describes as the “best digital music player/source on the planet.” He’s also eager to show off a pair Burmester amps handcrafted in Germany and a sleek Sonus Faber all-in-one music unit, which Ware calls the “world’s finest boom box.”

Besides having access to the finest equipment, Ware says LMC’s ability to deliver the finest end result for their most discerning customers is what truly sets the business apart from just about every other retailer in the market.

“If someone absolutely, positively wants the very best – that’s exactly what we’ve got.” 

September 2017 Scottsdale Airpark News | 31

(Photo courtesy BIG YAM)

32 | Scottsdale Airpark News September 2017

Parsons’

By Wayne Schutsky

“All roads lead to the Airpark,” Bob Parsons says.

The renowned Valley businessman and philanthropist is celebrating the first anniversary of Sneaky Big Studios, the Hollywood-quality film production company and one of the serial entrepreneur’s latest ventures. Standing off to the side in Sneaky Big’s 4,000-square-foot soundstage following his press conference, Parsons doesn’t skip a beat when addressing why, again and again, he chooses the Scottsdale Airpark as the home for his various business ventures.

“It’s a big hub of business and there is a lot of economic activity around here (and) the pool of workers is great,” Parsons says.

The vast amount of small businesses in the area also gives Parson’s YAM Worldwide and its subsidiaries convenient access to a range of vendors and potential clients, and the company has enjoyed being a part of that tight-knit community. “(We chose the Airpark) because we think the environment is really conducive, with the small businesses around us, for good vendor relationships and good business relationships,” Sneaky Big Studios CEO Marianne Guenther says.

Guenther doesn’t mince words when extolling the business benefits of being located in the airpark.

“Having the majority of the (YAM Worldwide subsidiaries) located here in the Airpark allows us to business quickly together,” Guenther says. “There’s nothing that replaces that face-to-face conversation (despite) how much technology has evolved in the world.”

When it comes to Sneaky Big Studios specifically, the Airpark’s proximity to both Scottsdale Airport and Phoenix Sky Harbor International Airport is a major factor in attracting out-of-state productions, Parsons adds.

GoDaddy billionaire explains his affinity for doing business in the Airpark Dressed in an understated dark blue suit paired with a black t-shirt, the GoDaddy founder could almost be mistaken for one of the movie producers his studio hopes to attract to Arizona, but he insists he has no plans to break into that part of the business.

But a lot more of those producers could be visiting the state – and Sneaky Big Studios – in the next few years, thanks to the large investment Parsons is making in the local filmmaking industry.

On this scorching afternoon in early August, Parsons invited media, local government officials and business leaders onto his soundstage, which is kept at a chilly 70 degrees, to announce that he will continue to provide funding for the Arizona Office of Film & Digital Media.

YAM Worldwide will provide more than $300,000 in funding for the department, which focuses on bringing film and digital media production projects to Arizona. The Arizona Commerce Authority will match the donation in kind.

Both organizations gave $200,000 to the department in 2016, its first year of existence.

Prior to the big funding announcement, ACA President and CEO Sandra Watson introduced two new programs aimed at helping the Arizona Office of Film & Digital Media attract productions to the state, despite the fact Arizona has no tax credits or exemptions for those productions, a major draw for popular filming locations like New Mexico and Texas.

The first program, known as the Reel Deals discount program, is being positioned as a replacement for tax credits.

It relies on private companies that will provide exclusive discounts to out-of-state film productions. These vendors include hotels, restaurants and rental car operators.

The department is aiming for the Reel Deals discounts to amount to an aggregate 25 to 30 percent discount for film productions, though this will depend on voluntary vendor participation, Arizona Office of Film & Digital Media Director Matthew Earl Jones says.

The other program includes the creation of film resource coordinators for rural areas around the state that do not have an official film office. These individuals will use their knowledge of rural locations to help production crews with permits and other logistical issues.

Scottsdale Mayor Jim Lane, Phoenix Mayor Greg Stanton and City of Phoenix Film Commissioner Phil Bradstock were also in attendance for the announcement.

“What (Bob and Renee Parsons) and the team at Sneaky Big have done, by building one of the most state-of-the-art facilities in the world and through the help with the Arizona film office, (they) have helped keep us in the game,” Stanton told the crowd at the press conference.

Addressing the crowd from the stage during the press conference, Parsons stated that the donation, quite simply, was good business. “One of the things you do as a business person is, you look to select business partners (that make it) easier for you to do business,” he said.

But it is also about so much more than that.

Much like the Airpark, Arizona is a special place to the businessman and if the donation says anything, it is that Parsons is not just paying lip service when he says he believes Arizona is “the last great state.”

If he has his way, audiences in movie theaters around the country will have plenty of opportunities in the coming years to see why he feels that way. 

September 2017 Scottsdale Airpark News | 33

Fly-In Vac ation:

A blending seminar of Franciscan Magnificat wine

Napa Valley Land here for a grape escape in wine country

34 | Scottsdale Airpark News September 2017

The Vineyard Room at Robert Mondavi Winery overlooks the To Kalon Vineyard

Calistoga Ranch features 50 guest lodges.

B

By Alison Bailin Batz Photos special to Scottsdale Airpark News

eginning in the 1860s, wineries including Charles Krug, Schramsberg and Inglenook began to spring up in Napa Valley, California.

In 1976, the Judgment of Paris took place, pitting cabernet sauvignons and chardonnays from California against the best wines from Bordeaux and Burgundy in a blind tasting. Thanks to big wins by the likes of Chateau Montelena, Napa Valley earned respect as a winemaking region – and became an overnight international tourism hot spot.

Napa Valley is a mere two-hour flight from the Valley of the Sun. Commercial flights at Phoenix-Mesa Gateway Airport head directly into the Napa/Sonoma Regional Airport, and pilots out of Scottsdale Airport can land at Napa County Airport.

This means getting to the premier wine country in the United States has never been easier – or more affordable.

Stay

The Lakehouse at Calistoga Ranch is one of the most acclaimed restaurants in Napa Valley.

Luxury resorts abound in Napa. And while some are pricey, there are significant discounts available to guests willing to stay SundayThursday. And luckily, flights are readily available during the week. …continues on page 36

September 2017 Scottsdale Airpark News | 35

Wine tasting comes with exquisite views in Napa Valley.

…continued from page 35

Calistoga Ranch

Calistoga Ranch is an exclusive resort overlooking historic Lake Lommel that features just 50 guest lodges and 22 exquisite owner lodges. Rooms range from 600 to 3,000 square feet and boast floor-to-ceiling windows as well as outdoor shower gardens where guests can (privately) shower under the stars. There is also an awardwinning spa onsite as well as one of the most acclaimed restaurants in Napa: The Lakehouse. Solely serving resort guests, the restaurant uses organic ingredients from local farmers to create evolving menus in line with the seasons.

Wine

Given the sheer number of wineries in the area, it is worth looking into the experience each one offers before booking a reservation or tour. Care to visit a cave?

Blend your own wine? Ride an air tram to a tasting? Napa offers it all – and more.

Napa County Airport (Photo courtesy Simple Charters/napavalley.com)

Napa County Airport Coordinates: 38°12’79”N 122°16’84”W Distance from Scottsdale Airport: 792 miles Aviation services: 100LL Jet-A fuel available; parking tiedowns; major airframe and power plant service Flight time: 2 hours Drive time: 12 hours

Schramsberg

Not only was Schramsberg among the first wineries in the region, it was the very first to dig into Napa’s hillside to create wine caves. Yes, caves. At any given time, as many as 2.7 million bottles of sparkling wine line the 34,000-square-foot Schramsberg caves, each aging two to 10 years before release.

The vineyard offers daily tours of the caves, which culminate in a candlelit wine tasting underground. Each tour is limited to just 12 guests.

winery is reason enough to visit. Perched atop a hillside, guests take an aerial tram – the only one of its kind in Napa – to the winery, which offers stunning views for miles in each direction.

From the moment visitors depart the tram, they are greeted with wine as they are ushered into one of several tour and tasting options. Elevated walkways and on-site art galleries abound, and motion-activated flat screens provide detailed information of all the vineyard has to offer. This is a great winery for those who prefer to tour at their own pace.

Other wineries to check out: Davis Estates, Mumm, the Castello di Amorosa, Bennett Lane, Frank Family Vineyards, Del Dotto and Inglenook.

Dine

Narrowing down dining options in Napa is nearly as difficult as choosing which wineries to visit. As with the wineries, reserving experiences versus simply making reservations is key.

Robert Mondavi Winery

Inspired by Robert Mondavi’s autobiography, Harvests of Joy, in which the icon shares how he combined his passion for Napa and business savvy with an Chateau Montelena undeniable joie de vivre “When our wine was to become perhaps the selected as an entry to the best-known American Paris Tasting 40 years ago, winemaker of all time, the we couldn’t have imagRobert Mondavi Winery ined the impact it would offers an extraordinary have on the American dining experience right and global wine induson property – a rarity in try,” says CEO and master the region. winemaker Bo Barrett.

During the "Harvests “After the win, Dad really of Joy" lunch, which is said it best: ‘Not bad for limited to 10 people, kids from the sticks.’” guests are taken on a Kids from the sticks private tour of the estate no more, the winemakand then seated in the ers gained such acclaim Vineyard Room, which those 40 years ago that overlooks the famed their journey was proWinemaker Joe Harden of To Kalon Vineyard and filed in the 2008 movie Robert Mondavi Winery neighboring Mayacamas Bottle Shock, starring Bill Mountains. Acclaimed in-house chef Jeff Pullman, Chris Pine and Alan Rickman.

As impressive as the film and other ac- Mosier then uses local ingredients to dream colades is the show-stopping chateau itself. up a three-course menu paired with some Draped in bright green ivy, it resembles an of Mondavi’s favorite wines.

Other amazing restaurants: The French English Gothic castle, and its tasting room is perched on the top floor to allow for some Laundry, Morimoto, Redd’s, Mustard’s Grill, Celedon, Sam’s Social Club and of the best vineyard views in the world.

Farmstead at Long Meadow Ranch. 

Sterling

Sterling offers guests a sky-high winery experience – literally. The “flight” into this

36 | Scottsdale Airpark News September 2017

For more information or to plan your trip, visit visitnapavalley.com.

makingadifference

A Tall Drink of

Sunshine

Zero Mass Water CEO Cody Friesen invented Source solar panels.

(Photo courtesy Zero Mass Water)

Innovative solar panels provide drinking water to everyone from Scottsdale to Syria.

By Keridwen Cornelius

T

he future of our natural resources is looking up – literally. While we and our ancestors have sought water and fuel in the ground, generations to come may turn their attentions to the sky. It’s happening already at Scottsdale’s Zero Mass Water, which uses solar panels to conjure energy and drinking water out of thin air.

“There is more water vapor in the atmosphere than there is fresh water on Earth,” says founder and CEO Cody Friesen. To deliquesce it into your drinking glass, Friesen invented Source, a solar panel equipped with a proprietary “nanostructured, hierarchically porous” material (that’s science-speak for “really small holes of different sizes”). It extracts H2O from the air the same way rice absorbs moisture in a saltshaker or from your cellphone after you accidentally drop it into the toilet.

The panels condense and purify the vapor, then season it with calcium and magnesium so it has the same nutrition and taste profile as luxury bottled water. About five liters a day is piped to your refrigerator or former filter tap.

Unlike electricity-generating solar panels, Source panels turn sunlight into heat, which fuels the process. If they used traditional solar technology, “you would need a footprint that is four to five times bigger than our footprint to generate the same amount of power… We think [it’s] world record-setting solar-thermal technology,” explains Friesen, who also launched Fluidic Energy, a rechargeable zinc-air battery company in north Scottsdale.

Zero Mass Water began selling Source to American homeowners in early 2017. The technology offers Scottsdale residents bot-

tle-quality water without all the problems of plastic bottles: giant fossil fuel footprints from extracting petroleum, manufacturing it into plastic, transporting the bottles worldwide and non-biodegradable waste piling up in landfills and the Great Pacific Garbage Patch.

The panels – and their owners – also help the planet in another way. On top of the panel price, purchasers make at least one 10 percent payment toward helping someone in the developing world purchase Source at a significantly reduced rate. “We call this concept water democratized,” Friesen says. “We want to democratize water for everyone, everywhere.”

Making safe drinking water available worldwide is critical. Every day, 800 young …continues on page 38

September 2017 Scottsdale Airpark News | 37

makingadifference …continued from page 37

water is in the ambient air all around us

ambient air is drawn

into Source via fans

the water in the ambient air absorbs onto special material

this water then desorbs into the air-tight system

pure water is condensed inside Source

this water flows to reservoir

while in the reservoir, the water is mineralized

drinking water passes through a flavor-polishing cartridge

drinking water dispensed at tap

children die from water- and sanitation-related diseases and 844 million people lack a basic, safe drinking water service, according to UNICEF and the World Health Organization. Families from Ecuador to Equatorial Guinea must walk long distances to obtain

dubious or diseased water. Africans alone spend 40 billion hours a year fetching water, according to the United Nations. Areas with insufficient water infrastructure (like Mexico or Native American reservations) or brackish municipal water (like parts of

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the Middle East) must buy bottled water – increasing household expenses, traffic and pollution from delivery trucks, and waste.

Zero Mass Water’s off-the-grid panels, which can be installed in a little over a hour, are one solution to these problems.

The company has placed panels at homes and a clinic in Ecuador, villas in Dubai and offices and schools in Mexico. Recently, they received a grant from the United States Agency for International Development (USAID) to provide panels for Syrian refugees in Lebanon and Jordan. They’re also partnering with the Asian Development Bank to install Source in the Philippines.

The impact has already been positive, Friesen says. Thanks to the panels in Mexican schools, children are no longer suffering from upset stomachs that distract them from learning, and teachers don’t have to spend their modest incomes buying bottled water for their students. Stories like that – along with the chance to transform the lives of millions who lack drinking water – are, Friesen says, “probably one of the biggest things that gets me out of bed in the morning.” 

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artsintheairpark

Singular Spectrum Scottsdale thespian Michael Washington Brown’s one-man show explores American blackness

HELP US GIVE

By Christina Fuoco-Karasinski • Photos by Sandey Tenuto

W

hen Michael Washington Brown moved from England to the United States, he was frequently asked if he was African-American.

He thought the question was absurd.

“I would say, ‘No, I’m not African-American. I’m black,’” says the North Scottsdale resident. “It was very obvious to me. It wasn’t an isolated situation. It’s something that’s

been occurring to me over the 20-plus years I’ve lived here.”

As a result, he wrote the one-man show Black! about four individuals – an African, an African-American, a Briton and a Jamaican – who describe their personal experiences with the word. Audiences learn about their stories, how their lives are affected by “black” and their individual perspectives. It comes to the Tempe Center for the Arts on Friday, September 1, and Saturday, September 2.

“I thought this was something I needed to do,” Brown says. “I always write at night.

These characters would just show up. I had this incredible ease of writing. It was almost meditational.

“I would say to myself ‘Who wrote this?’

With God as my witness, I didn’t write this.

Each character was very, very confident in what they wanted to say.”

In Black!, Brown embellished incidents that happened to him and shared them through the characters. Within six weeks, he had the first draft of his show.

“I didn’t even know it was going to be a show as I was writing it,” he says.

Brown didn’t realize the importance of Black! until it hit the stage. Recently, he took the show to Chicago.

“The stories are centered around black individuals, sure, but there’s a strong universality of the messages these characters are sharing,” he says.

“Without trying to minimalize it, we’re all striving for the same things in life. However, somehow there’s a disconnect within the black community. I had a woman in Chicago say to me that it was difficult to hear some of those things. It was difficult for me to say it. It’s been a very powerful experience for me.”

Brown is the first generation born outside his family’s direct heritage of the Caribbean.

He calls his birthplace of London an “amazing melting pot.”

“My first friend ever was a Chinese

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…continues on page 40 September 2017 Scottsdale Airpark News | 39

artsintheairpark …continued from page 39

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boy,” he says. “All of my other friends were from Barbados, Trinidad, Africa, Pakistan, India.”

In 1992, he left London at 19 for the shores of California, a place he fell in love with from his initial visit as a child at age 10.

He knew even at this young age that he would make America his home. It was then, though, that he noticed the differences in cultures. He was raised to pay attention to the way he spoke, acted and carried himself. Brown used street lingo, but that was only for his friends.

“I could use it, but I would never bring that home,” he says.

“I was raised to have a certain standard. Living in the U.S. in 1992, I started to pick up these nuances of speech patterns and different behaviors of black Americans.”

Brown was an avid thespian until he met his wife and decided to take a break from the medium. He’s forever grateful for that experience.

“I stepped away from my art,” he says.

“I thought if I wanted to settle down, I needed to do something more stable. I could never get the theater and acting out of my system, though. I took a 16-year hiatus. I didn’t go to too many theaters. It was too painful.”

It wasn’t until he saw a photo of his friend at the Tony Awards that he was drawn back into acting.

“Had I not lived that life, I wouldn’t have the perspective to share,” Brown explains. “My daughter is 16 and a fierce supporter of her father. I’ve been able to share that with her. I don’t hide things from her.

“She’s blown away with the physical manifestation of the show and the doors that it’s opening. This is a great testament that this gift is something I’m supposed to pass on. I should give it away and share it with the world. I’m Black! blessed to have this 7:30 p.m. Friday, September 1, and message.”

Saturday, September 2 It’s those types Tempe Center for the Arts Studio, of experiences that 700 W. Rio Salado Parkway, Tempe inspired Brown. $25 “I was a little 480-350-2822, tempe.gov/tca nervous about Black!” he says. “I wasn’t sure if my message would be offensive. To my knowledge, no one’s thought of it that way at all. I’ve had nothing but encouragement.

“I’ve had several situations where people have come back with their children, teenagers or family members. To see teenagers have such an appreciation for the show, it’s heartwarming.

I’m thankful for this.” 

fitnessintheairpark

Fit

Science Cerulean Advanced Wellness and Fitness offers cryotherapy, altitude training

By Hailey Mensik

T

hanks to Cerulean Advanced Fitness and Wellness, you can experience the vertiginous, asphyxiating thrill of standing atop Mount Everest – without ever leaving Scottsdale.

The bright, fluorescent-lit fitness center in the Scottsdale Airpark offers a variety of state-of-the-art technology and workout equipment for its members, including antigravity treadmills, altitude simulator training rooms and arctic cryotherapy chambers to help people increase athletic performance, manage pain and even enhance beauty and wellness.

“We use different environments to stimulate the body and make the body stronger at the cellular level,” says Fabrice Dechoux, founder of Cerulean and CEO of Test Acuity Solutions, a Tempe-based semiconductor software company. “All this is to help you basically condition and de-age your cells, which is something that’s very possible. Just like you use a percentage of your brain, the same is true with your body.”

This month, the nearly one-year-old facility will debut a more holistic approach, with testing designed to help members not only achieve results, but also use data to create individualized plans and evaluate improvement from the start.

“The body is like a race car and every race car has a different engine to be fine-tuned a certain way,” Dechoux says.

Members will undergo comprehensive tests to evaluate body composition, metabolism, hydration, heart and lung health and cellular health with medical-grade equipment that’s only available elsewhere at Mayo Clinic and select doctors’ offices.

According to Dechoux, places like LA Fitness that offer similar testing use equipment that produces almost 15 percent marginality in their results. “We measure within 1 percent,” Dechoux says. “So if I want to measure a VO2 max (maximum oxygen consumption), a gain of 2 or 3 percent is huge in one month, but if I have 15 percent marginality in my results, I’m measuring noise. Here we can actually measure very accurately what’s going on in your body.”

Once tests are complete, program coordinator Kevin Longoria helps members develop a plan to improve their health and meet their wellness goals using Cerulean’s technology and additional

Fabrice Dechoux shows off Cerulean's high-tech gear.

(Photo by Kimberly Carrillo)

outside resources. “A lot of people are out there exercising, not really knowing what they’re doing but just winging it,” Longoria says. “We’re here to take the guesswork out and can tell you exactly what you need to do to see results.”

Cerulean is best known for its cryotherapy services, a non-invasive, therapeutic application of cold, used for a variety of purposes.

Members can enter the whole body cryotherapy chamber for roughly three minutes as a nitrogen mist (below -200 degrees Fahrenheit) drops the body’s temperature. Another option is the localized arctic cryotherapy for problem areas, such as lower back pain.

Arctic cryofacials are also available, which are touted for boosting collagen production for tighter skin, minimizing pore size and enhancing skin tone and texture. “We use it because it resets everything in your body,” Dechoux says. “I see it as a stepping stone to do other things and help the body optimize itself.”

The service is virtually painless, according to Dechoux. “I would call it discomfort at best. After the first time, people actually look forward to it.” …continues on page 42 September 2017 Scottsdale Airpark News | 41

fitnessintheairpark …continued from page 41 Services include compression therapy.

(Photo by Kimberly Carrillo)

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42 | Scottsdale Airpark News September 2017

Other services include compression recovery, which uses compression pants and a hyperbaric conditioning pod to simulate altitude changes and reduce inflammation.

The best part is that most of the training requires little to no physical activity. “Although it’s called training, with what we do, most people will sit or lay down when they train with us and there’s not really much activity,” Dechoux says. “There are a lot of things going on in your body at the cellular level, but physically, you’re not moving a lot.”

Alternately, the altitude simulator training room, one of the few available in the country, puts members to work. Inside the room, the virtual altitude reaches nearly 9,000 feet above sea level. Training in this simulated environment helps increase red blood cell count while improving endurance and recovery time. In fact, working out in the altitude stimulator room three days a week is comparable to a seven-day-a-week routine of the same workout elsewhere, according to Dechoux.

At nearly 1,000 feet above sea level, the Valley of the Sun isn’t too opportune for race preparation, especially for races held at higher altitude locales like Flagstaff. Members often use the altitude simulator room to train for high-altitude environments.

Additionally, the facility welcomes both athletes and non-athletes alike and has helped people with a wide range of physical abilities – from professional athletes to those who are wheelchair-bound.

Dechoux chose the Scottsdale Airpark location because of its accessibility to other parts of the Valley, standing right off the 101 Freeway and Via de Ventura and attracting members from all over the area with its revolutionary technology.

The new system in which members start with testing will help people see their progress monthly, and both Dechoux and Longoria are excited to provide tangible data on their personal wellness. “All these tests have been available, people just haven’t been aware of it,” Dechoux says. “All these tests are available in bits and pieces, so what we’ve done is brought all this here so we can do it from a wellness standpoint. The tests allow us to really demonstrate the value that we bring.” 

Lou Witzeman started Rural Fire Co. in 1948 as a subscription fire-protection service; the company served the city until 2005 when the Scottsdale Fire Department was established.

e c i d n a e r Water, fi

How Scottsdale’s infrastructure evolved over the decades

By Joan Fudala Photos courtesy Scottsdale Historical Society

W

ater, electricity, communications, streets, public safety and utilities – these parts of Scottsdale’s infrastructure are essential to everyday life, but they are easy to take for granted. Locally and nationally, there is renewed focus on the condition of our infrastructure and how we can sustain and improve it.

Consider these bits of history regarding Scottsdale’s infrastructure:  The Arizona Canal, completed by W.J. Murphy and his construction crews (often led by his wife, Laura) in 1885 to provide water for potential residential and agricultural development across the Salt River Valley, provided the impetus for Scottsdale’s founding and settlement. Primarily for agricultural

irrigation, the canal and its dirt-lined laterals became popular picnic spots and fishing and swimming holes, providing some of Scottsdale’s first recreational infrastructure facilities (but totally unsafe and illegal now).  Scottsdale got its first post office in 1897, inside the J.L. Davis general store on the southwest corner of what is now Main Street and Brown Avenue.  The first public building in Scottsdale was a one-room wooden schoolhouse, built by the community over a weekend in September 1896 (the same year that Scottsdale School District #48 was formed). The wooden building was replaced in 1909 by the red brick Scottsdale Grammar School, funded by a unanimously approved $5,000 bond issue. The building served as a school during the week, and during off-hours hosted church services, community socials and meetings of numerous nonprofit clubs and groups. The historic property is now

…continues on page 44

Al Frederick became Scottsdale’s constable in 1920, serving nearly 30 years in the law enforcement post.

September 2017 Scottsdale Airpark News | 43

…continued from page 43 home to the Scottsdale Historical Museum (since 1991).  In 1903, the Salt River Valley Water Users Association (SRVWUA, now SRP) formed, first to provide water and to build Roosevelt Dam (completed in 1911) and then to provide electricity through hydro-electric power. A hydro-electric facility opened at Indian School and 56th street using Arizona Falls to create power for electricity. Initially, it had two 425-kilowatt generators that produced 25-hertz power.  Although Phoenix has had electric and natural gas service since 1886 (when the forerunner of APS was founded), electric power did not come to Scottsdale until 1918 with the formation of the Scottsdale Light and Power Company. Principals of the company were William Kimsey, E.O. Brown and Charles Miller, with Mort Kimsey running the office out of his Scottsdale Service Station on the northeast corner of Scottsdale Road and Main Street. Power was purchased from the SRVWUA hydro-electric plant at Arizona Falls. Within a few years, electricity enabled Scottsdale businessman E.O. Brown to install the town’s first ice plant behind his general store, providing welcomed refrigeration.  By 1939, CALAPCO (Central Arizona Light and Power Company) had acquired the Scottsdale power company. In 1949, CALAPCO began providing natural gas service to Scottsdale.  Telephones were in use in Phoenix in the 1880s but didn’t come to Scottsdale until the early 1900s. Among the first telephones installed was one located at the Arizona Falls zanjero

44 | Scottsdale Airpark News September 2017

The Scottsdale sewer system was completed in the 1960s.

(water controller) office.  In 1920, Al Fredericks became Scottsdale’s constable, the first long-term local law enforcement official (he served in that post 29 years). About the same time, William Kimsey became Scottsdale’s Justice of the Peace.  Cars and motorized vehicles began to appear in Scottsdale circa 1908; however, the town was still geared toward the use of horses for transportation. Up through World War II, Scottsdale Road and Main Street between Scottsdale and Brown were the only paved streets in Scottsdale. The need for paved streets and street signage was one of the key factors in moving residents to petition for incorporation in 1951. During the town’s first decade of incorporation, streets were paved and bridges built, such as the 1956 dedication of the Scottsdale Road bridge over the Arizona Canal at Camelback.  Lou Witzeman started Rural Fire Company in 1948 in Scottsdale, providing contract fire protection to subscribers. One of the first acts the newly appointed Town Council took following the June 1951 incorporation of Scottsdale was to establish Rural Fire as the town’s first fire service. This contractual arrangement lasted over 50 years; the City of Scottsdale established its in-house Scottsdale Fire Department in 2005.  Members of the Scottsdale Women’s Club started an allvolunteer public library at the Old Adobe House in 1955. Library

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…continues on page 46 September 2017 Scottsdale Airpark News | 45

…continued from page 45 Five years after Scottsdale started its garbage service, the city introduced the nation’s first mechanized-arm garbage truck, nicknamed “Godzilla.”

Before Scottsdale put most of its power poles underground, workers like Jim Moody had hazardous duty climbing electric poles.

…continued from page 45 functions were assumed by the City of Scottsdale in 1961.  In the early 1960s, the City of Scottsdale contracted with a private company for garbage collection; in 1964, the city brought garbage service in-house. In 1969, Scottsdale became the first city in the U.S. to mechanize its garbage collection when it introduced the mechanical-armed

“Godzilla” garbage truck. Scottsdale started curbside recycling in 1996.  The Scottsdale Town Enrichment Program (STEP) invited citizens to participate in planning community infrastructure when it launched in November, 1964. Among initiatives of the STEP committees: Scottsdale Civic Center Mall (City Hall, Civic Center Library and

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Scottsdale Center for the Arts), Scottsdale Community College, Scottsdale Airport, undergrounding of utilities and expansion of the city park system.  To solve problems created by the perennial flooding of the Indian Bend Wash, the U.S. Army Corps of Engineers proposed a 17-mile concrete channel running south-to-north in Scottsdale. Landscape architect Bill Walton, then a member of the Scottsdale Parks Commission, offered an alternative suggestion in a 1964 editorial in the Scottsdale Progress. He opined that a system of parks, recreational facilities and open space could serve as a flood control area, and be unavailable on those few days a year when rains flooded the wash. The idea caught on, voters approved funds and the Indian Bend Wash Greenbelt Flood Control Project was dedicated in 1985.  In 1966, Scottsdale tied into a new five-city sewer system and continued to install sewer lines throughout the growing city.  Eldorado became the city’s first dedicated park in 1967; Agua Linda and Chesnutt neighborhood parks opened later that year.  In 1970, the city acquired its first computer. This was such a big deal that the city held a public open house to show off its new gadget. In 1995, the city

launched its first municipal website.  In 1982, the City of Scottsdale signed its first cable television licensing agreement with United Cable and began broadcasting via a public access channel, then called CityCable 7 (now Scottsdale Video Network).  The Gainey Ranch Water Reclamation Facility was dedicated in 1984, the first to return non-potable water for golf course irrigation.  The Central Arizona Project (CAP) canal system was completed through Scottsdale and a surface water treatment plant opened in 1986. It became a major source of water for Scottsdale.  Throughout the 1990s, the Loop 101 Pima Freeway was constructed along Scottsdale’s eastern border. By 2001, Scottsdale had some 15 freeway exits providing convenient access for residents, businesses, employees, event attendees and tourists.

Scottsdale’s got great infrastructure bones; let’s keep innovating and investing to keep our city the great place it is to live, work, visit, learn, raise a family, have fun and retire. 

The Indian Bend Wash flooded several times a year, cutting the city in half and stranding residents. In 1985, a series of parks comprised the city’s innovative Indian Bend Wash Greenbelt Flood Control Project.

November 17, 2017

32 nd Annual

11:30AM - 1:30PM LOCATION

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As the Chamber’s marquee event, the Sterling Awards embody the spirit of our organization by celebrating the people and companies that make our community a great place to LIVE, WORK, and PLAY.

Don’t miss this celebration of achievement, perseverance and community service Fees/Admission:

For sponsorship or more information contact:

Member: $95 per person Non-Member $115 per person half Corporate Table $800 Corporate Table of 10 $1500

Cheri Valentino-Fox cvalentino@ScottsdaleChamber.com 480-355-2708

To register go to http://scottsdalechamber.com/signature-events/sterling September 2017 Scottsdale Airpark News | 47

caught you

looking good

Yard Games SMoCA throws a backyard game party to support the arts Photos by Kimberly Carrillo Last month, Airpark News caught up with Danielle Williams from AZ-TV 7’s Arizona Daily Mix for an evening of yard games – think Jenga and ring toss – at SMoCA’s Lit Lounge. It was a fun night of drinks and good, old-fashioned fun, for an excellent cause: the Good ‘N Plenty Artist Award.

Di Yalo Manval, TJ Lovejoy and Annia Quiroz enjoy their drinks before the games begin.

Maddie Felice in the LED light exhibit in the SMoCA gallery Sean Cook had a blast playing the first game.

Katherine Greer and Stella Atzenweiler check out the art together.

Dani May aims her Nerf gun into the hoop.

Clare Kirlin did the Macarena to “warm up” (everyone did this, per the host).

Monica Bebawy and Tyler Smith were excited to play.

Danielle Williams from AZ-TV hosted the yard games event.

Dylan Salam plays the ring toss game with drink in hand, for added challenge.

48 | Scottsdale Airpark News September 2017

Amy Dolinky and Aleyne Larner wait for the games to start.

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Decade Arizona Restaurant Week marks major milestone

By Alison Bailin Batz Photo by Grace Stufkosky

Whole grain gnocchi from Second Story

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rizona Restaurant Week returns September 15-24, and patrons will have much more than delectable food at a bargain to get excited about.

“To celebrate 10 years of this spectacular event, we are giving

diners a chance to win big with an exciting online contest featuring 10 experiential prizes that foodie and travel lovers will eat up,” says Steve Chucri, Arizona Restaurant Association president and CEO. “Some of them include a brewery

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tour and tasting with SanTan Brewing Co., a coffee roasting and cupping tour for 10 at CULT Coffee Roasters and even a drone.”

The 10-day eating extravaganza offers diners the opportunity to try three-course, prix-fixe menus at more than 60 Arizona restaurants for $33 or $44 per person. The goal is to stimulate business and revenue and position the Grand Canyon State as one of the top culinary destinations in the nation.

Market Street Kitchen, 20825 N. Pima Road, and The Herb Box, 20707 N. Pima Road, are among the participating Airpark-area restaurants.

“Our menu for the 10th anniversary of Restaurant Week is a variation on our ‘greatest hits’ and dishes,” says Michael Hunn, Market Street Kitchen chef.

“For example, we are doing our fried chicken as a three-course dinner, and some of our other best dishes with fabulous first and third courses for $33 per person. Lots of classics with a twist to get a sampling of our local favorites.”

The Herb Box CEO Susan Smederovac-Wilcox says her restaurants participate annually because it kicks off the season.

“It gets everyone excited, including our staff.

We get to show off a little, and welcome new guests.”

Some packages include a complimentary glass of wine or beer. Those are indicated with a “B” next to their name. Similarly, venues with a “V” by their listing offer vegetarian options, “G” for gluten-free friendly choices and “C” if the prix-fixe menu is for a couple, rather than per person.

The winner will be announced by October 1 and notified via email or phone. For a complete list of participating restaurants, or to enter the contest, visit arizonarestaurantweek.com. 

De-luscious Lush Burger has the beef at DC Ranch.

By Christina Fuoco-Karasinski • Photos by Kimberly Carrillo

J

ay and Michelle Hoff are obsessed with burgers.

The North Scottsdale couple rolled that love into Lush Burger, a restaurant they purchased five months ago.

“Our restaurant is a burger restaurant,” Michelle says. “If you want a good burger, you want to come here.”

Lush Burger serves 11 flamboyantly named variations, ranging from the classic build-your-own to the “Hello....?!?!? Can Anyone Get Me a Bacon Cheeseburger Around Here?!?”

Mushroom lovers will dig “Jay Does ‘Shrooms,” while pizza fanatics can order the Pepperoni Burger. The cleverly written menu outlines each offering, thanks to Jay. Michelle prefers The Havana and The Roadhouse, both of which are

“monthly burgers” that will move to the regular menu. The Havana, the first cousin to the Cubano, piles frizzled onions, caramelized onions, garlic mayo and thick-cut, maplecured bacon on an Angus beef patty and roasted pork shoulder.

Meanwhile, The Roadhouse goes heavy on the onion, especially onion strings.

The Hoffs moved to North Scottsdale from Rhode Island about a year and a half ago. Jay formerly worked for Chili’s, for which he opened restaurants nationwide.

“Everything from the back of the house (at Lush Burger) is run on a corporate level,” Michelle says.

Guests can choose from strawberries and cream, shown here, or Hershey’s chocolate and whipped cream toppings on two fried Twinkies ($9). They come with vanilla bean ice cream.

…continues on page 52 September 2017 Scottsdale Airpark News | 51

diningdestinations

Sammy Panice brings years of experience to Lush Burger as general manager.

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The onion-heavy Roadhouse is new to the menu.

…continued from page 51 “But I’m here pretty much all the time.

Jay’s here all the time. He’s either in the back or the kitchen or on the floor. We’re super-excited for the changes to come, like the renovations.”

Lush Burger is the couple’s fourth restaurant. They sold The American, a white tablecloth, fine-dining establishment in an old locomotive factory, and Buster Krab’s Beach Bar and Burger Shack before moving from the East Coast. Their pub, The Abbey: A Burger and Beer Joint in Providence, is still among their holdings.

“The Abbey has 122 beers,” Michelle says. “We won best burger in the state four times. Those burgers are slowly coming out here. The Roadhouse is the one that won the best burger for Rhode Island.”

When the Hoffs purchased Lush Burger in February, they made changes to the staff and the ingredients. All the cheese is made in Wisconsin, thanks to the Hoffs’

The Farmers Market Salad serves up mixed greens of romaine and iceberg lettuce topped with artichoke hearts, avocado, edamame, cucumber, carrots, kernelled corn and tomatoes ($13).

52 | Scottsdale Airpark News September 2017

cheese, chicken tenders, corn dog, cheesy flatbread pizza and The Bunless. Milkshakes, which are equally as appropriate for adults, are made in-house.

A basket of books sits in the corner of the restaurant.

“I also have the little plastic bugs that boys like to play with,” Michelle says.

“I have dinosaurs and green Army men. I let the kids go to the shelf and Drinks like the Mexican Car Crash, left, and the pick out a book. I just ask that they strawberry-pineapple put it back when they’re done. martini are popular at “The moms love it,” she continLush Burger. ues. “I’ve been to restaurants with my kids. They get cranky. I always had my bag with me of stuff. One day here, I saw a mom reading to a baby, who was probably one and a half years old. It’s super-great.”

Lush Burger will subscribe to NFL Sunday Ticket and offer football specials. There will be four TVs on the 120-person patio, joined by several inside. While the parents watch sports, kids have fun for free in a drivable video game truck, courtesy of Games on Wheels, from 11 a.m. to 3 p.m. Sundays during You’re going to get a big football season. It boasts six plush chairs burger. You’ll be super-full. and five video screens.

“We’re all about families here,” Mi“That’s how we do chelle says. things.”

But what it really comes down to is The Hoffs say Lush Burger caters to families the burgers.

“My husband put his heart and soul like theirs. The couple has three children. When they into these burgers,” she adds. “He’s a were looking for a restau- burger man. We know what has to be rant to purchase in North done.”  Scottsdale, they wanted one by a good school like Desert Mountain High School.

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“We’re all about really good-quality, not-inexpensive items,” Michelle says.

“We use thick-cut, maple-smoked bacon.

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The aged Niman tomahawk rib-eye for two

Food with a

View

Hearth ’61 serves a taste of tradition with a side of mountain scenes

The Cherry Bomb explodes with Effen Black Cherry Vodka, white port, lime juice, activated charcoal and egg white.

By Niki D’Andrea • Photos courtesy Mountain Shadows Resort

W

hen the food is as delicious as the mountain views, you know a Valley restaurant is doing something right. In the case of Hearth ’61, the New American cuisine restaurant embedded in Mountain Shadows Resort and surrounded by the pristine peaks of Paradise Valley, there are so many things going “right” that diners could find themselves coming full circle.

Yes, a resort and attendant high-end eatery springing up in this spot was inevitable. The original Mountain Shadows resort opened in 1959 on the same primo plot of land it currently occupies, drawing well-heeled guests and celebrity attention (an episode of The Monkees was shot there, as was an entire TV detective series called The Brothers Brannagan, which aired from 1960 to 1961). After changing ownership a few times – including stints under developer Del Webb and Marriott – the resort shuttered in 2004 and was razed in 2014.

Westroc Hospitality and Woodbine Development Corp. purchased the property and began construction of the modern Mountain Shadows in 2015. The resort reopened this year, with an updated 18-hole golf course layout that pays homage to the original designed by Arthur Jack Snyder, a contemporary art gallery with artist receptions, two 75-foot pools connected by a waterfall and Hearth ’61 restaurant.

The name Hearth ’61 is a nod to 1961, the year Paradise Valley

54 | Scottsdale Airpark News September 2017

Seasonal flatbread combines cambozola cheese with wood-roasted pear.

became incorporated. That’s about the only shred of the ’60s to the place. The décor is sort of a Spartan, fine-dining aesthetic – dark wood tables and charcoal gray concrete floors balanced by bright and sunny floor-to-ceiling windows, communal tables, and a couple of attached, open rooms with dark chairs and couches for lounging.

A long bar lies between the main dining area and the sitting

Vanilla lavender panna cotta

rooms, beckoning with insanely creative libations like the Cherry Bomb (Effen Black Cherry Vodka, white port, lime juice, activated charcoal and egg white); the Root of All Evil (El Silencio mezcal, Tempus Fugit crème de cacao, lime juice, beet juice and chai tea syrup); and the Forty-Rod (High West Campfire Whiskey, corn, ginger cayenne syrup and sage). If your drink inclinations aren’t daring, Hearth ’61 bartenders make a great Peachy Mule (vodka, lemon juice, cranberry, ginger beer and thyme) that tastes exquisitely effervescent and doesn’t contain anything you’ve probably never had in a cocktail before. There’s also a thick book for a wine list.

The food is hands-down some of the best in town. Executive Chef Charles Wiley isn’t messing around. From being named one of “The Ten Best New Chefs in America” by Food & Wine when he began his culinary career more than 40 years ago to his more recent deeming by the James Beard Foundation as one of “The Best Hotel Chefs in America,” Wiley’s accolades are perhaps only exceeded in size by the famous resorts he oversees the food and beverages operations for through Westroc Hospitality. Wiley’s focus on locally sourced and organic ingredients, beautiful plate presentations and prolific fresh fish dishes makes meals on his watch a real show.

Take the appetizers, for starters. The ahi tartare arrives looking so gorgeous – nestled against waves of puffy rice, and adorned with shishito peppers, Persian cucumber and shaved turnip -- you almost don’t want to eat it. Almost. Thank goodness for Instagram (#bestahitartare). This is a scrape-the-plate situation.

Sweet prawn ceviche wasn’t as pretty as the ahi, but when you’ve got a pile of plump pink shrimp bobbing in a bowl of light green cucumber gazpacho with chunks of avocado and kohlrabi, it’s more palate-pleasing than eye-pleasing. Seasonal flatbread brilliantly combines soft and creamy cambozola cheese with wood-roasted pear.

Salads are sparse (there are but three on the menu), but one of them is a must-try: humble heirloom tomato salad, made with fresh mozzarella, basil, smoked Maldon salt and aged balsamic.

Entrees include specialties such as Georges Bank scallops and charred eggplant with ancient grains. There’s Hearth ’61 at Mountain also a “Roast of the Day” Shadows Resort (garden roasts on Mondays 5445 E. Lincoln Drive and game hen roasts on Paradise Valley, 480-624-5400 Thursdays are especially mountainshadows.com popular) and an array of

inventive side dishes like ginger carrots with tahini yogurt dip and heirloom cauliflower with golden raisins and caper gremolata. Carnivorous couples can’t go wrong with the aged Niman tomahawk rib-eye, a 40-ounce bone-in beauty bathed in rosemary truffle butter.

If there’s not room for dessert, make some for the vanilla lavender panna cotta, with pureed raspberries and shortbread crumble.

Service is friendly and efficient but not overly attentive. (No one will ask “How’s everything taste?” just as you are shoving a forkful of salmon into your mouth.)

And did we mention the delicious views? 

September 2017 Scottsdale Airpark News | 55

diningdestinations

Communal seating and lounge chairs lend the restaurant’s “Living Room” a cozy vibe.

diningdestinations

What’s Cooking With JAN D’ATRI

Grilled Eggplant Caprese

I

t’s one of the most beautiful places on Earth. The island of Capri stands out as a breathtaking Italian jewel near the Amalfi Coast in southern Italy.

Known for the famous Blue Grotto, Capri is also responsible for one of America’s favorite dishes, the insalata Caprese, or Caprese salad. Three ingredients plus

a drizzle of extra virgin olive oil and balsamic vinegar exemplify quintessential Italian cuisine – simple, fresh and memorable. But this recipe adds a delightful twist to the traditional tomato, mozzarella and basil. Sliced, grilled eggplant is added, and the entire stack sits on a square of soft lavash bread that

Ingredients: (Makes about 6 stacks) 2 large eggplants, unpeeled, cut into ½-inch rounds 2 teaspoons salt ½ cup extra virgin olive oil 2-3 cloves garlic, minced Salt and pepper to taste 2-3 sheets soft lavash bread (Trader Joe’s) 1 log (1 lb.) mozzarella cheese, cut into ½-inch slices 4 ripe tomatoes, cut into ½-inch slices Approx. 15-20 fresh basil leaves Olive oil and balsamic vinegar or balsamic reduction for drizzling Directions: Cut eggplants into ½-inch slices. Do not peel.

Step 1 In a medium large pot, add enough water to cover eggplant slices. Add salt and bring water to boil. Place eggplant into boiling water and cook for about 3-4 minutes until softened but still firm. Transfer to plate or baking sheet lined with paper towels to drain.

Step 2 In a small bowl, whisk together olive oil and garlic. Lightly brush oil mixture over both sides of eggplant slices. Sprinkle salt and pepper over slices.

56 | Scottsdale Airpark News September 2017

has been grilled and seasoned for the perfect base.

I used a panini press to toast the sheets of lavash bread and to give the eggplant beautiful grill marks, but you can also use a grill plate or skillet. This dish is perfect for a light lunch or dinner and of course as a beautiful appetizer. Molto delicioso!  Step 3 Brush oil mixture over lavosh sheets.

Sprinkle with a small amount of salt.

Slice desired sheets into six squares.

Step 4 Heat panini press, grill pan or skillet.

Arrange the eggplant slices and cook until golden brown on both sides. Gently lift out of pan and transfer the slices to a plate to let cool.

Step 5 In the same panini press, grill pan or skillet, heat lavash squares until crisp and golden brown. Set aside.

Step 6 Assemble the stack. On a plate, place one piece of lavash on the bottom, then top with slices of grilled eggplant, mozzarella and tomato. Place several basil leaves in between mozzarella and tomato slices.

Sprinkle a small amount of salt and pepper over stack. Drizzle lightly with olive oil and balsamic vinegar or balsamic reduction. Repeat steps for the rest of the stacks. Add a few more leaves of basil for garnish. Serve immediately and eat with knife and fork.

Jan’s note: When buying tomatoes, do not refrigerate as they will become watery and lose flavor.

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insurance&benefits

Addicted to medicine

I

By Paul Breslau

believe that our society is addicted, in general, to medical treatments and inefficient, expensive health care. And until we overcome this addiction, our communities are in for challenging times. Admitting that our society is addicted is step one.

Evidence of the societal addiction includes the fact that U.S. health care spending is approaching 20 percent of our gross domestic product. Also, the largest employer in many states, cities, and towns is the health care industry.

For example, in 2016 the Arizona Republic named Banner Health as our state’s largest employer.

My fellow agents and I are intimately involved in business and family health care costs. The premiums become more prohibitive each year. Simultaneously, deductibles and copays cause significant personal financial difficulty and provide barriers to people that truly need health care. “The good news is you’re alive, the bad news is you can’t afford it,” from my first Airpark News article in the November 2004 issue, becomes more relevant each year.

In my opinion, insurance, pharmaceutical and hospital companies work with government to make health care in America complicated, opaque, inefficient and expensive. Random 2016 revenue reports illustrate the vast resources consumed: United-

Healthcare’s reported $185 billion revenue in 2016; Aetna's $63 billion,; BlueCross of Arizona made $1.6 billion; pharmaceutical revenues for McKesson were $170 billion; Express Scripts, $160 billion; CVS, $170 billion; Johnson & Johnson, $72 billion; Roche, $50 billion; Pfizer, $53 billion. Banner Hospitals reported revenue of $7.6 billion in 2016.

For 2018, the Arizona AHCCCS budget request update is $1.45 billion.

The root cause

The numbers are staggering and continue to climb. What is the root cause? The way taxes, insurance, laws, litigation, etc. are structured.

Capitalism and free enterprise are fundamental to our economy and I’m certainly not arguing against revenues and profits. New treatments and pharmaceuticals are expensive and must continue to be developed. However, how can we as governments, businesses and people continue to afford this? We need an Amazon or Tesla breakout. We also need thousands of entrepreneurial initiatives to start eating the medical addiction elephant one bite at a time.

Most solutions thus far have been ineffective including pre-Obamacare, Obamacare, Trumpcare or whatever comes next. Also, insurance companies focus on Short Term Health and GAP polices that are helpful to many people

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58 | Scottsdale Airpark News September 2017

but do not address long-term improvement.

Democrats and Republicans are not working together on a national or state level. This is not right and won’t help bring effective solutions.

The idea of letting current health systems fail will hurt government, the private sector and families.

And not providing needed medical treatments for the elderly, infants, and all people is wrong.

How can we get down and fix the root causes of these problems?

As you may know from my prior articles, there is an Airpark business called Redirect Health that is focused on fundamental fixes. The concepts they promote are examples of the continuous improvement that will start positive solutions for every government, nonprofit and business: cost transparency, less administrative cost and waste, promoting health rather than just treating illness, cutting out insurance companies from care as much as possible and more. To learn more, please consult with your health insurance agent or contact David Slepak, Redirect Health's director of business development, at 480-747-1621.

How agents can help

Having represented hundreds of Arizona employers over the last 20 years, I know that this addiction intervention will continue as a David versus Goliath war. Winning little battles may start turning the tide in a war that may sink us all. There are ongoing initiatives from Aetna, BlueCross, Health Net, Humana, UnitedHealthcare, and many others in health insurance that may continue to catch hold. Banner, HonorHealth, Dignity Health and other hospital systems also continue to experiment with new approaches and solutions.

My partners and I are available to discuss in greater detail by phone or in person. This may improve the situation for your business in 2018.

As always, your questions, comments and suggestions are welcome. Please take a minute and reach out.  Paul Breslau, Registered Health Underwriter (RHU), Registered Employee Benefit Consultant (REBC), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Chartered Advisor for Senior Living (CASL), is President of Breslau Insurance & Benefits Inc. Contact: 602-692-6832; hraz.com or paul@hraz.com.

tourismtalk

Absolutely Scottsdale

By Rachel Sacco, President & CEO, Experience Scottsdale

T

Photos courtesy Experience Scottsdale

hey say time flies when you’re having fun. Over here at Experience Scottsdale, that adage certainly rings true.

On Sept. 21, 2016, the Scottsdale Convention & Visitors Bureau unveiled our new corporate identity, destination brand and advertising campaign. This month, as we continue to mark our 30th year as an organization, we also celebrate our first anniversary as Experience Scottsdale.

Over the past 365 days, Experience Scottsdale has shared new messaging with potential visitors around the globe. Our Absolutely Scottsdale print advertisements have appeared in glossy magazines including AFAR, Golf Digest, American Way and Bon Appetit.. Our commercial and campaign imagery have appeared in our top markets of New York, Chicago, Denver, San Francisco and Canada.

Our revamped ExperienceScottsdale.com garnered 3.3 million page views in fiscal year 2016-17 and our rebranded social media channels gained a 177 percent increase in additional followers, likes and views.

Nearly 30,000 stopped by our new visitor center, the Scottsdale Tourist Information Center at Scottsdale Fashion Square, and hundreds more browsed our adjacent brochure wall to learn more about what to see and do in Scottsdale.

This has been a year of change, growth and achievement, and it was a long journey to this point.

Our rebranding initiative began in 2015, launching our organization into 18 months of extensive research, development, and testing.

Tourism is a fiercely competitive and crowded industry with destinations around the world vying for the same travelers, so it was important that our messaging remained relevant and enticing.

Over the course of these 30 years, travelers have changed. Over time, their needs and wants have Print advertisements like this shifted. We needed to closely examine perceptions began appearing in national of Scottsdale to better understand our current and magazines last September. future audiences.

During those 18 months, we interviewed 280 Scottsdale stakeholders; held focus groups with 80 participants from Los Angeles, Denver, Chicago and New York; and conducted online surveys with more than 1,900 previous and commercial and print advertisements increased respondents’ prospective U.S. and Canadian visitors. This research allowed us interest in visiting Scottsdale by 25 percent. Participants said to design a brand that successfully raises awareness, taps into the destination is exciting, inspiring and energizing. They said key audience motivators and attracts a broader audience while Scottsdale has a wide variety of things to see and do, great outdoor recreation opportunities and lively entertainment and nightlife. remaining authentic to Scottsdale’s identity.

We also learned our ads appealed to all respondents, regardless Once we had our new advertising campaign, Absolutely Scottsdale, we went back to potential visitors to test its effective- of age, geography or familiarity with the destination. Such insight ness. Through consumer testing, we learned our new television …continues on page 60 September 2017 Scottsdale Airpark News|

59

tourismtalk …continued from page 59

proved we were on the right track with our messaging.

And so, we launched on Sept. 21 and our website went live.

Shortly thereafter, our print advertisements began appearing in national magazines. In the winter and spring, our commercial was broadcasted in our top markets, while declarations of “The Desert Is Hot” appeared alongside stunning desert imagery during our campaign takeovers in New York, Chicago and San Francisco.

Experience Scottsdale’s new brand, still in its infancy, evokes a sense of excitement, discovery and relaxation. Our advertisements spin misconceptions about the heat and vibrancy of our Sonoran Desert city. And we are better prepared than ever before to share Scottsdale’s story in a way that grabs visitors’ attention, appeals to their desires, and encourages them to learn more about all that Scottsdale has to offer.

If you haven’t seen our new ads yet, visit ExperienceScottsdale.com/brand to learn more.  Rachel Sacco is the president and CEO of Experience Scottsdale, which is responsible for marketing the Scottsdale area as a premier travel and meetings destination to national and international leisure visitors, travel agents, tour operators and meeting planners.

60 | Scottsdale Airpark News September 2017

Experience Scottsdale ads promote the city nationwide.

commercialrealestateandyou

Hidden costs of occupancy

A

By Stephen A. Cross, CCIM

cost is “hidden” if it is not disclosed, discussed and negotiated prior to signing a lease or an amendment to a lease. The following are terms and lease provisions routinely overlooked by tenants and strategies to minimize their effects on the overall cost of occupancy.

Excess operating expenses

In full-service leases the maximum amount the landlord is obligated to contribute toward the operating expenses of the building is tied to either a “base year” or an “expense stop,” with the “excess” amount collected from tenants via a year-end reconciliation. Strategy: Where a base year is used, specify that it be either the year occupancy occurs or the subsequent year. When using an expense stop, make every effort to confirm that the landlord’s estimated operating expenses are lower than the expense stop.

Property taxes

Until buildings are fully assessed, the property taxes are understated – and can be expected to increase substantially. Strategy: Because it takes a year or more for newly constructed or recently sold buildings

................................................................

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Operating expense adjustments

When renewing a full-service or modified gross lease, be certain to reset the base year to the first year of the renewal period, or increase the expense stop to the most recently incurred amount.

As operating expenses can be reasonably expected to increase by 3 to 5 percent per year and are cumulative, failing to make these adjustments can cost a tenant a substantial sum.

Poorly defined triple net (NNN) and pass-through expenses

Make certain that the historical and projected operating costs are properly disclosed and documented. Strategy: Include language in the lease capping these expenses at the amount represented by the landlord or its agents, with minimal annual increases on controllable expenses. Also, clearly define capital expenses in the lease and specifically exclude them from the expenses to be passed through to tenants.

Management fees

Management fees are a controllable expense. A 5 percent fee is reasonable, although many landlords attempt to increase their revenues by assessing tenants a 12 to 15 percent property management fee. Strategy: Stipulate a maximum percentage or amount in the lease. In the event tenant improvements are being performed cap the landlord’s construction management fee at 2 percent.

HVAC expenses

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62 | Scottsdale Airpark News September 2017

Make every effort to have the landlord warranty the heating, ventilation and air conditioning systems for the entire term. This is especially important for triple net leases on buildings older than five years (where the manufacturers’ warranty on the compressor has expired). Strategy: If a full-term warranty is not obtainable, request limiting the tenants’ out-of-pocket expenses for the repair or replacement of the air conditioning units to $300 to $500 per year (not per occurrence).

After-hours electrical usage

Full-service buildings generally provide electrical service and air conditioning and heating during “normal building hours” as part of the lease rate. Strategy: If you work late or on weekends

commercialrealestateandyou from time-to-time, or seasonally, negotiate defined “after hours” usage at no cost.

Covered parking charges

Request covered parking for free or at a greatly reduced rate.

Also, limit the landlord’s ability to increase charges for covered/ reserved parking spaces during the initial lease term and any exercised option periods.

Free rent should be free

Make certain all costs of occupancy (including triple net expenses) are abated during the fixturization and free rent periods.

Holdover penalties

Limit the amount the landlord can increase your rent in the event you remain in the premises after the lease has expired. If the landlord has consented to a holdover, or if you are in the process of negotiating renewal terms, I suggest no increase be imposed. Otherwise, limit the increase to 25 percent above the last amount due under the lease.

Option period rental rates

When crafting option period rental rates, I suggest referencing the asking rates for similar buildings – the “market rate” – less incentives generally available to new tenants in an arm’s length transaction, which can include, among other things: a lower rental rate, minimal escalations, rental abatements and tenant improvement allowances.

Percentage rents

Many retail leases require the tenant to pay additional rent once a threshold of gross sales has been achieved (the “breakpoint”).

Strategy: A method to effectively eliminate percentage rent obligations is to negotiate an artificial breakpoint, one that is substantially higher than the natural breakpoint.

Hidden agendas

When it comes to controlling the costs of occupancy-savvy decision makers, anticipate where economies can be achieved and pay attention to the smallest of details. However, if your core business is not commercial real estate, then you may have reasonably relied on those who hold themselves out to be experts in the field to advocate on your behalf and protect your economic interests.

In the event you selected a real estate agent whose representation skills fell short, and their negligence is costing you money, they may have overstated their experience and expertise or breached their perceived fiduciary duty to place your interests above all others.

Strategy: Perhaps it’s time to sit down with the agent and their designated broker to discuss the matter. You may discover that the person you confided in and trusted to advise you was not an expert after all and/or was really working for the landlord’s benefit… and hid these disclosures from you.  Stephen A. Cross, CCIM, owns CROSS Commercial Realty Advisors and is a licensed real estate Broker. Mr. Cross advocates exclusively for tenants and buyers and, since 1984, has advised over 2,700 business owners, attorneys, physicians, facility executives, investors and corporate decision-makers on ways to lease and purchase property at the lowest cost and most favorable terms. Contact: 480-998-7998 or steve@crossrealty.com.

September 2017 Scottsdale Airpark News|

63

shoppingintheairpark

This Bird Has

Flown

Breakout local jeweler Silver Wren finds success online.

By Becky Bracken

I

“My great-grandfather was a rug t started as a sweet gift from a mothweaver,” she says. “I suppose it is genetic er’s heart to her young daughter. that I love to create. I spent my summers Now it’s grown into a full-fledged growing up in Santa Fe, New Mexico enterprise with several artisans creating walking through the Spanish Markets. dozens of handmade orders each day I was always enamored of the beautiful and prolific online presence. And it’s jewels spread across the rugs. I knew at a all running out of the Airpark. young age that handcrafted jewelry made Michelle Hebert was a first grade me smile. Contemporary designs, beautiful teacher when she started making turquoise and lavish layers make my bracelets for her young daughter. Soon work unique.” her friends and family wanted one of Each and every piece she and her their own and word spread, along with team create, she says has a special demand for her designs. Her hobby became a meaning. sincere side hustle.

“There are so many occasions Hebert explains she was one of the first we know a necklace is going to be a jewelry makers to use the now-ubiquitous handspecial gift,” she says. “Our customstamping method to personalize metal pieces. ers inspire us every day with their “I started hand-stamping in 2007,” Hebert stories.” says. “The only kit you could buy was the kit When it comes to advice she’d plumbers use to stamp pipe.” offer other aspiring businesswomen, Ten years later, her business, Silver Wren, hers is pretty simple: Stick with it. processes an average of about 40 orders a day, And there are many small busiHebert says. She’s left her teaching career ness owners trying to find success behind and now employs up to seven women through selling their creations online. in her Airpark studio, depending on the time of (Photos courtesy the Silver Wren Facebook page) In Arizona alone, according to Handyear, selling her one-of-a-kind necklaces across Silver Wren creates hand-stamped and gem neckmade at Amazon, there are more platforms like Handmade at Amazon, Etsy and laces, earrings and custom bracelets. than 40,000 authors, sellers, and her own site, thesilverwren.com.

Her Southwest sensibility and delicate designs are tailor-made developers building businesses on the company’s platform.

Competitor handmade marketplace Etsy recently released the for today’s trendy bohemian, layered looks.

“I grew up in New Mexico and have a fierce love for the Southwest results of a 2016 seller survey, which found they’re overwhelmingly desert,” Hebert says. “I’ve taken some leaps with design, but my women (87 percent) and nearly a third (32 percent) rely on their creative business, both on and off Etsy, as their sole occupation. designs definitely have a Southwest look.”

“You just have to keep trying,” she says. “My mother and the rest In addition to hand-stamped bar necklaces, Silver Wren also offers gem necklaces with turquoise, crystal and other stones, earrings and of my family have drawers and drawers of stuff that didn’t sell. Just custom bracelets. Each piece is lovingly made by hand, by women keep working, don’t give up… I know it sounds cliché.”  Find Silver Wren on Amazon, Etsy and at silverwren.com. in her Airpark studio, according to Hebert.

64 | Scottsdale Airpark News September 2017

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BUSINESS PLANNING & FINANCIAL ANALYSIS

COMPUTERS - BUSINESS

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Phone: 480-269-1370 www.npdpro.com

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Steve Hartman 7650 East Gelding, Scottsdale, AZ 85260 Office: 480.948.4697 | Cell: 602.525.9638 steveh@scottsdalecustom.com www.scottsdalecustom.com DRY CLEANING

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David Cline, Cabinet Sales & Design 7650 East Gelding Scottsdale, AZ 85260 Office: 480.948.4697 | Cell: 602.525.9635 Email: davidc@scottsdalecustom.com www.scottsdalecustom.com CATERING

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FINGERPRINTING SCOTTSDALE 15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.FingerPrintingScottsdale.com

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66 | Scottsdale Airpark News September 2017

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Industrial | Office | Medical | Retail Land | Investment | Corporate Services Property Management Building Services

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Airport Property Specialists .....................................5,68 AIS ..............................................................................17 American Glass .....................................................66,67 ARC Point Labs ..........................................................65 Avatar Engineering Corporation ............................63,66 Best Deal In Town .......................................................16 Best Law Firm........................................................42,65 BMO Harris Bank........................................................15 Boardroom Suites ..................................................46,67 Chop And Wok............................................................69 Camidor Property .........................................................2 Cloud Creations ..........................................................18 Colliers International..............................................57,68 Commercial Properties Inc .........................................68 Cross Commercial Realty Advisors ........49,62,67,68,69 Cutler Commercial ...................................................6,68 Direct Carpet One ......................................................66 Feature Marketing.......................................................66 First International Bank & Trust ..................................32 Flyers Direct ..............................................................62 Foley & Giolitto CPA, PLLC ........................................65 Grayhawk Awards .......................................................60 InvestSmart USA ........................................................58 Jeffrey D. Clark, DDS ..................................................66 Leading Edge Real Estate ............Inside Front Cover,68 LMC Home Entertainment ...........................Cover,11,29 Los Arcos ..............................................................18,68 Mephisto Scottsdale ...................................................65 Michael's Creative Jewelry ......................Back Cover,67 Money Radio ..............................................................44 My Top Matchmaker....................................................27 North Scottsdale Endodontics ....................................66 Pinnacle Bank.............................................................65 Pinnacle Lock & Safe..................................................67 Platella Jewelry ..........................................................67 PostalMax .............................................................66,69 Prestige Cleaners ..................................................39,66 Rayco Car Service.................................................65,72 Rinaldi's Italian Deli ..........................................50,66,69 Scottsdale Airport Autocare...................................38,65 Scottsdale Chamber of Commerce .......................47,67 Scottsdale Custom Building Materials ...........1,66,67,69 Scottsdale Gold and Silver ................Inside Back Cover Scottsdale Medical Equipment & Supplies .................67 Scottsdale Printing .....................................................27 Shell Commercial Investment Real Estate .......13,68,69 Signature Real Estate.................................................26 Splash Printing & Graphics....................................55,68 Storage West ...........................................................7,69 Switch Consignment ...................................................56 The Mint Dispensary ..................................................61 The Scottsdale Resort at McCormick Ranch .............42 Times Media Group ....................................................57 Tom's Thumb Fresh Market .......................................46 Ultimate Auto Works ...................................................65 Van Chevrolet .......................................................8,9,65 VERAPAX ..............................................................67,68 Weiss Kelly ............................................................14,70 Women of Scottsdale .................................................67 Wow 1 Day Painting ...................................................14 Zen Culinary ...............................................................53 ZMC Hotels.................................................................19

September 2017 Scottsdale Airpark News|

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advicefromweiss

SEPTEMBER 2017 Business Horoscopes

By Weiss Kelly, PMAFA Professional Member of the American Federation of Astrologers ARIES 3/21-4/20 You can finally “get it together” once Mercury moves forward by the 5th. The past three weeks of holding back, having a difficult time getting approvals or completing a project, will start to pick up momentum. The full moon on the 6th brings an ending of sorts. Expect more calls, work assignments and a busy day-to-day the week of the 11th. New work opportunities and offers appear with the new moon on the 20th.

TAURUS 4/21-5/20 You may have a little backtracking to do on the 1st through the 5th, as you start the month with some unfinished business or indecisions.

Try to “clear the decks” by the 6th. The second week is better for getting things in motion.

Ideas will be percolating starting the work week of the 11th. The new moon on the 20th is perfect timing to put them into play. Put more emphasis on social networking and attending events.

GEMINI 5/21-6/20 No doubt there have been some detours in your work/job situations over the last month or so. This month brings a relief of sorts. If some matters put on hold have not moved forward, then you may want to consider taking on a new position or an alternative.

The week of the 21st is for making progress.

September’s theme is on work and reorganization. You can move quickly from past ways of doing things by advertising, marketing and work-related networking efforts.

21st – will have on the next six months ahead.

The area of finances and earning potential is highlighted this month. Your calculator will come in handy. Make sure you keep an eye on all your current bills, debts, budgets, etc.

If you are looking for a new job, or seeking new clients, don’t discount how much work contacts play a role. Now how about indulging your personal desires? Enjoy yourself.

VIRGO 8/22-9/23 The two most important areas being highlighted this month are your work and personal agenda. Finances show a marked improvement beginning around the week of the 25th. Those involved in any health-related fields or industries should be prepared to do some rearranging. Despite any uncertainties, you can still make progress once Mercury moves ahead on the 6th. The sun in your own sign until the 22nd can have you making up for any lost time or efforts.

LIBRA 9/24-10/23 You won’t go anywhere for a few days until Mercury goes direct on the 6th. Utilize the first week to complete your plans or take care of pending matters. You can start a new project or personal goal successfully, providing you make a detailed game plan and follow through in detail. Make that to-do list. Developments will be more in your favor by the 20th, when you can put some of your social savvy to good work.

CANCER 6/21-7/22 The challenges of the last few months seem to be winding down. It’s your day-to-day weekly routine that will keep you on the go. Expect to spend little time with family.

September’s early aspects indicate a financial breakthrough from the 1st through the 19th.

You may be able to spend some personal off time from the office, providing you do some preplanning (meaning eliminate unnecessary commitments).

Scorpio 10/24-11/22 Hold back a bit. Resist the urge to jump in or make any rash, untimely decisions until the second half of September. Those old methods or situations have been changed and are no longer appropriate. This month is ideal for getting all information you will need when you begin a new 12-year cycle of opportunities in many areas of your life. Just make a list of “what, who and when,” then work on that. A lot can be accomplished in your relationships with associates in your work life, who can be of value now.

LEO 7/23-8/21 I cannot stress enough how important the eclipses of last month – on August 7th and the

SAGITTARIUS 11/23-12/21 Your business and work agendas continue to be the main dynamics of September’s

70 | Scottsdale Airpark News September 2017

early patterns, until the 23rd. Once Mercury enters the sign of Virgo on the 9th, you can get caught up with any unfinished projects or unassigned duties left undone. Doors will start to open and news concerning your personal connections will come after the new moon on the 20th. A raise or advancement could occur, due to your “hanging in there” over the last year or so. It’s called discipline and is sure to pay off soon.

CAPRICORN 12/22-1/19 Keep moving ahead this month. You may have to pace yourself to keep up with the shifting energies from the 1st to the 5th.

Once those eclipses of last month seem to have disappeared, you can expect September to be smooth sailing. It is all dependent on planning – meaning make that list, get that information, and act. The new moon on the 20th is great for any travel-related plans or taking a course.

AQUARIUS 1/20-2/18 This month could be somewhat frustrating.

Try to avoid being critical or expecting others to follow through. Do it yourself.

September’s full moon on the 6th brings some lingering financial matter to your attention that cannot be ignored. Despite some stress, this can be a progressive month. You can move into a more social comfort zone by the weekend of the 23rd, when everything is falling into place. Your social life becomes more active.

Pisces 2/19-3/20 With the sun in Virgo and opposite your own sign, it will be interactions with others where changes take place this month.

Expect some extra demands to be made.

This is a great month to review your work/ client relationships and see where any improvements can be made. The later part of the month’s focus is on personal finances, beginning the third week. Balancing and budgeting is the key, so you can spend and save at the same time. It’s all in the details.  Contact Weiss at weissastro@aol.com.

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