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Airpark News T H E

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T H E

A I R P A R K

B U S I N E S S

S C O T T S D A L E

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Y E A R S

SEPTEMBER 2013

A HIGHER DEGREE of Online Education Northcentral University

NORTH SCOTTSDALE CHAMBER forges into Fall THE ‘VIDEO VIXEN’ talks content marketing NATIONAL LASER INSTITUTE expands U.S. training (clever plan)

Scott Burrus, Ph.D., Provost, NCU

“NO BULL” SINCE 1951

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Real Estate Business Personal Injury Divorce Bankruptcy Litigation For over 25 years our attorneys and management team have committed themselves to the peace of mind and success of people who have been referred to us for legal counseling, personal and business problem solving and planning. When you need it the most, our attorneys will be there to represent you, your family and your business. We want to be the firm best known for restoring the image of the lawyer and the law firm, as the trusted family and business advisor.

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25

www.scottsdale-lawyer.com Estate Planning Probate immigration Mediation

Years of Legal Services September 2013& Pantiliat, Scottsdale Airpark News |Agency.

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2 | Scottsdale Airpark News September 2013

Scottsdale Airpark 16277 N Greenway Hayden Loop

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September 2013 contents FEATURES 19 | A Higher Degree of Online Learning: North Central University specializes in graduate education

19

26 | Road Show: National Laser Institute expands aesthetics training across the U.S. 34 | Remember When: Scottsdale’s global connections wind through history 40 | Community Call: Breast of Scottsdale, Pink Light District a personal passion of Airpark business owner 44 | Phoenix Fashion Week: Event brings designers, models and thousands of guests to Scottsdale

44

BUSINESS PROFILE 30 | Partner Warehouse & Distribution: Helping e-tailers and other clients focus on core business

COLUMNS 41 | Talking Tourism: Scottsdale’s tourism industry poised for modest gain Rachel Sacco, SCVB 50 | Insurance & Benefits: Obamacare is nigh: you and the Exchange

by Paul Breslau, Breslau Insurance & Benefits Inc. 54 | The Video Vixen: How content marketing and video play nice

by Jessa Mendoza, WireBuzz.com 56 | Technology: Why your business needs to be mobile

by Eric Olsen, Fasturtle

26

40

59 | Financial Fundamentals: The incredible shrinking recovery of 2013

by Thomas K. Brueckner, Strategic Asset Conservation

DEPARTMENTS 4 | Editor’s Letter

67 | Scottsdale Airpark Map

6 | Business News

68 | Business Directory

46 | Dining Destinations

77 | Advertiser Index

on the cover: Dr. Scott Burrus, NCU provost and chief academic officer

Mark Susan Photography 602-451-0911 • www.marksusan.com

66 | Business Horoscope

September 2013 Scottsdale Airpark News |

3

editor’snote

Back to the Future

L

ast month, parents plastered Facebook with adorable photos of their kids going back to school. “Awww,� I thought, hearkening back to my own prepubescent days in Phoenix, my mom resolutely plowing a brush through my snarly locks despite the whimpering and dressing me in new school clothes and shoes, all a different size than the previous year.

Who would my new teacher be?

My new best friend? Would math get any easier? Would I master cursive ‌ times-tables ‌ dodge ball ‌ jacks at recess ‌ macaroni maps of Africa ‌ sweet-potato vines in milk-cartons ‌ ?

And on it goes. As a kid, you live for those summer vacations and Christmas breaks, all the while dreaming of the day when school is over and you’re free of the clock, tests and incessant homework demands.

As if.

In the business world, we never stop learning. And most of us wouldn’t have it any other way.

This issue is all about continued learning and education. We introduce

video marketing, and Eric Olsen of Fasturtle shares the skinny on mobile websites and why they are a must for your business.

3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com

PUBLISHER Steve T. Strickbine steve@scottsdaleairpark.com

EDITOR Kimberly Hundley editor@scottsdaleairpark.com

CONTRIBUTING WRITERS Joan Fudala, Jimmy Magahern, Marjorie Rice, Jessica Runberg ART DIRECTOR Veronica Romero veronica@scottsdaleairpark.com

AD DESIGN & PRODUCTION Helga Benz hbenz@ecollegetimes.com AD SALES DIRECTOR Zac Reynolds zac@scottsdaleairpark.com

SENIOR AD SALES EXECUTIVE Ann Boeding ann@scottsdaleairpark.com

SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com

EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors Pat Dodds - Public Affairs OfďŹ cer, The City of Scottsdale Rick Kidder - Scottsdale Area Chamber of Commerce John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Also, the CEO of National Laser Institute talks about how he’s taking the medical aesthetics school’s know-how on the road (a model some businesses may want to emulate), and how doctors are using the training to expand their offerings (local classes start every couple weeks, fyi).

Then, of course, we have our cover story about an online university specializing in graduate degrees. Whether you’ve been skeptical of e-learning or intrigued with the possibilities, we hope our feature on this option—which happens to have a major Airpark presence—will provide useful insight.

Oh, wondering about the cap on the cover? It’s called a tam. I had to Google that, as I’m shy a doctorate degree—so far.

Kimberly Hundley, editor editor@scottsdaleairpark.com

4 | Scottsdale Airpark News September 2013

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. Š2011 Scottsdale Airpark News.

For calendar and news items, the deadline for submission is the ďŹ rst of the month previous to the month you would like it to run. All submissions are handled on a space-available basis.

Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufďŹ cient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

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John Meyer, Designated Broker Beth Aerts, Associate Broker

Larry Brow, Associate Broker Aron Brow, Senior Associate

Paige Harper, Sales & Leasing Agent Stephanie Lanman, Licensed Assistant

WE WANT YOUR NEWS! Send your Greater Airpark/ North Scottsdale business news to editor@scottsdaleairpark.com.

Scottsdale Chamber Tradeshow Set for Sept. 12 The Scottsdale Area Chamber of Commerce presents the 2013 Scottsdale Business Showcase Tradeshow on Sept.

12, 3:30 p.m. to 6:30 p.m. at Chaparral Suites Resort Scottsdale, 5001 N. Scottsdale Road. The event will have a â&#x20AC;&#x153;racingâ&#x20AC;? theme and exhibitors will be encouraged to decorate their booths in â&#x20AC;&#x153;race trackâ&#x20AC;? style. The high-energy event always provides excellent face-to-face networking opportunities in a unique and fun environment. Participants and attendees enjoy food and drinks, giveaways, booth decorating, and costume contest, food trucks and more.

More: www.scottsdalechamber.com/ tradeshow.

City Fights Lawsuit Over Golf Club Improvements

by two residents who claim the cityâ&#x20AC;&#x2122;s contribution of $1.5 million toward improvements at the McDowell Mountain Golf Club constitutes an illegal subsidy, reports AZCentral.com. Scottsdale City Attorney Bruce Washburn has asked the court to throw out the complaint.

Renovations were completed in January.

More: http://bit.ly/16xiQDY.

Barrett-Jacksonâ&#x20AC;&#x2122;s Reno Auction Attracts 40,000 Barrett-Jackson Auction Co.â&#x20AC;&#x2122;s inaugural event in Reno sold $14.2 million worth of collector cars, reports AZCentral.com. The sale was a 1.4 percent increase over last summerâ&#x20AC;&#x2122;s discontinued Orange County, Calif., auction. The Reno event attracted 40,000 attendees.

REC Solar Expands Scottsdale Office REC Solar, a solar electric system design and installation, is expanding its Scottsdale sales !

" # % "

with a ribbon cutting ceremony and Solar Career Fair on Aug. 15. REC Solar has 15 years of experience installing more than 11,000 residential, commercial and utility solar systems throughout the country. More: RECSolar.com.

NJOY Announces Findings of Study on e-Cigs E-cigarette use leads to a decrease in cigarette consumption, at least in the short term, according to a study supported

by Scottsdale Airpark-based NJOY and led by independent researchers Mitchell Nides, Ph.D., and Scott Leischow, Ph.D. The study has been accepted for publication in the American Journal of Health Behavior and will be published online Oct. 1.

McLaren to Bring New Exotic Car Brand to Arizona Scottsdale Airpark Los Angeles-based exotic car dealership network The Auto Gallery is set to open McLaren Scottsdale later this year. McLaren Scottsdale is to be located near Scottsdale & " ' [\\ ] ^ &

factory-authorized McLaren dealership in Arizona, the store will offer new cars like the P1, MP4-12C and 12C Spider as well as an extensive selection of pre-owned

& " % announced on the website and social media sites in the near future. The Scottsdale location is the second factory-authorized McLaren store in The Auto Galleryâ&#x20AC;&#x2122;s dealership network, having opened its Beverly Hills location in 2011. Born directly from motorsport, McLaren is best known around the world as one of the most successful Formula One teams in the sportâ&#x20AC;&#x2122;s history. The team was founded %# _ ` { | }[

~ Â&#x20AC; Constructorsâ&#x20AC;&#x2122; Championships.

Bluth Front Row Theatre Presents â&#x20AC;&#x2DC;Oliver!â&#x20AC;&#x2122; Guardian 8 Corp. Exits R&D Phase & " '*% + 7 " recently announced that it had exited the R&D phase on its Pro V2 enhanced non-lethal defensive device, and now the company is seeing sales traction in the

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security market. Sales are being attributed to the recent hiring of Doug Cote as the

+ a simultaneous launch of the companyâ&#x20AC;&#x2122;s % 9 ";<< < = which sells the Pro V2 device at a retail " >UX

! Â _ ~ ^ ! }X ] Shea Blvd., presents the musical play "Oliver" now through Oct. 5, with performances Thursdays through Saturdays. For the last seven years, Bluth has annually directed a musical play involving the youth of the

# !

Â&#x2026; ' |U | a chance to explore the depth of their own

teamwork with fellow actors. Admission is $23. More: donbluthfrontrowtheatre.com.

:: ACQUISITIONS :: eInstruction Is Acquired by Ohio Company Airpark-based eInstruction Corp. was recently acquired by Turning Technologies of Ohio; terms were not disclosed. eInstruction develops student response systems, interactive whiteboards and assessment software that complement

10320 N. Scottsdale Rd. Just South of Shea Blvd.

6 | Scottsdale Airpark News September 2013

continued on page 10

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9

airparkbusinessnews Turningâ&#x20AC;&#x2122;s existing product portfolio. At the time of the sale, eInstruction clients included more than 5,000 K-12 schools and 700 universities. Turning Technologies has not yet announced how

" #

be affected.

SNL Kagan Acquires Multimedia Research Group SNL Kagan has acquired Multimedia ^ + " Â&#x2C6; 9`^+=

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Scottsdale. SNL Kagan will expand its U.S. and global coverage through the partnership, adding proprietary research, forecasts and analytics on an expanded suite of media technologies surrounding OTT video and pay-TV in markets around the world. MRG offers analytics and industry intelligence on the video and media ecosystem in markets around the globe.

GoDaddy to Acquire Locu + Â # Â&#x2026; agreement to acquire Locu, a San Francisco-based company that helps local merchants â&#x20AC;&#x153;get foundâ&#x20AC;? online.

Started in 2011 at Massachusetts Institute ! # 9`Â&#x2C6;!= {

%# more than 30,000 businesses, including restaurants, spas, salons, accountants, photographers and home remodeling companies, to promote their services across Locuâ&#x20AC;&#x2122;s partner network. Locu reaches more than 200 million consumers per month through its partnerships with Yelp, YP.com, Foursquare, TripAdvisor and Facebook. GoDaddy, which is headquartered in the Airpark, is a top platform for small businesses. â&#x20AC;&#x153;Locu epitomizes what GoDaddy is all aboutâ&#x20AC;&#x201D; both companies are hell-bent on helping the â&#x20AC;&#x2DC;little guyâ&#x20AC;&#x2122; thrive on the Internet,â&#x20AC;? said GoDaddy CEO Blake Irving.

COMMERCIAL PROPERTY MANAGEMENT WHAT WE DO (BETTER) BETTER TENANT RELATIONS MORE ON-SITE INSPECTIONS PROFESSIONAL, HANDS ON MANAGERS

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:: NEW & ON THE MOVE :: SLE Launches New Website Steve Levine Entertainment & Public ^ 9 {]= " the launch of its new website featuring a sleeker design and simpler interface, allowing users to more easily access information about the company and its services. Tabs at the top of the page give a clear overview of the services that SLE provides, such as event planning, talent booking, public relations, graphic design and ticketing. The homepage provides instant access to its various social media outlets such as Facebook, Twitter, YouTube, Pinterest and Instagram.

The interactive ticketing system allows users to see when performers are coming, and makes the checkout process for ticket purchases seamless and straightforward.

Users can click on whatever event they wish to attend and will be directed to continued on page 14

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10 | Scottsdale Airpark News September 2013

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airparkbusinessnews a secure pay site where transactions are intuitive and safe. In addition to the new website, SLE is launching its new blog called â&#x20AC;&#x153;SLE MUSIC.â&#x20AC;? More: SLEntertainment.com.

Pet Shop Moves to Shops at Gainey Village The popular Scottsdale pet boutique Mackieâ&#x20AC;&#x2122;s Parlour, featuring healthy, home-cooked meals and treats for dogs, has moved a bit down Scottsdale Road ! " + # ^ X X Scottsdale Road. Mackieâ&#x20AC;&#x2122;s Parlour is also known for its comfy dog beds, colorful dog bowls and feeders, carriers, dog grooming supplies, gifts, jewelry and dog and cat toys. The boutique plans to expand to offer grooming services as well. More: www. mackiesparlour.com * |*X}

:: KUDOS :: The Joint Ranks in Inc.â&#x20AC;&#x2122;s 500â&#x20AC;&#x201D;Again Inc. magazine recently ranked The Jointâ&#x20AC;Ś the chiropractic place on its annual Inc.

500, a ranking of the nationâ&#x20AC;&#x2122;s fastestgrowing private companies. â&#x20AC;&#x153;For The Joint to be included for the second year in a row further elevates the need for millions of Americans to receive highly affordable and convenient chiropractic care,â&#x20AC;? said John Leonesio, CEO of the Airpark-based business. â&#x20AC;&#x153;In just two short years and with over 400 franchises awarded nationally, The Joint is well on its way to joining the ranks of some of this countryâ&#x20AC;&#x2122;s most successful companies.â&#x20AC;?

Airpark Communications Veteran to Be Named to Emmy Hall of Fame The National Academy of Television Arts Â&#x160; 9 &!& = ^ '# ` Southwest Chapter, will induct the Scottsdale Airparkâ&#x20AC;&#x2122;s own Dan Davis, senior editor at The Lavidge Company, into its Silver Circle Society during the 37th Annual Rocky Mountain Emmy Awards Gala, which will be held at University of Â&#x2039; # | ! societies honor individuals throughout the

%

the broadcasting industry.

Appointment-Plus Growth Makes Inc. List Appointment-Plus was included, for the

Â&#x2C6; \ <\

nationâ&#x20AC;&#x2122;s fastest-growing companies. In its inaugural year on the list, the Airparkbased company, featured on the cover of the July issue of Scottsdale Airpark News, continued on page 16

Donn C. Frye, CEO

North Scottsdale Business Leader Named to National Post

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Subway Restaurants of Arizona announces that Scottsdale resident Rick Ueable, president of Foods 2000 Inc. in the Scottsdale Airparkâ&#x20AC;&#x201D; which owns and operates nearly 40 Subway locations in the stateâ&#x20AC;&#x201D;has been again named to the board of directors of Subwayâ&#x20AC;&#x2122;s Â&#x2C6; " Â&#x2039; 7 " Â&#x2026; 9Â&#x2C6;Â&#x2039;7= ! " Â&#x2026; implements purchasing and distribution programs that help build a competitive environment for the more than 10,000 Subway franchisees and 24,000 Subway restaurants across the globe. It is a three-year term. He has previously served this board a chairman,

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% of state leadership roles,â&#x20AC;? said Ueable. â&#x20AC;&#x153;The changes Iâ&#x20AC;&#x2122;ve seen in the Subway System since Iâ&#x20AC;&#x2122;ve been a franchisee are amazing. While # %

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airparkbusinessnews ' U | Â&#x2026; |X software category.

Vemma Achieves Record Sales Vemma Nutrition Co., headquartered in the Scottsdale Airpark, announced that sales reached $20 million per month in July, a record for the company. After taking seven years to reach the $10 million monthly sales mark in July 2012, Vemma has doubled that to $20 million a month.

In addition, Vemma monthly customer and Brand Partner enrollments reached [ '

Â&#x152; # This growth continues to be driven by the $100 million Verve healthy energy drink brand, including the release of Verve Bold this past January, which sparked record-breaking sales and became the most successful product launch in the companyâ&#x20AC;&#x2122;s history, selling more than

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:: PEOPLE :: Brownâ&#x20AC;&#x2122;s Classic Autos Appoints General Sales Manager Addison Brown, owner of Brownâ&#x20AC;&#x2122;s Classic Autos in the Scottsdale Airpark, appointed Kent Rodrick as the organizationâ&#x20AC;&#x2122;s new general sales manager. A native of Chicago, Rodrick relocated to Arizona in the late | Â&#x2018; _ Â&#x2019;

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Boulders Resort Names Adam to Catering & Conference Services Robert Adam has been named director of catering & conference services for the renowned Boulders, a luxury desert hideaway in Carefree. He is the newest member to the resortâ&#x20AC;&#x2122;s executive committee and will oversee all meeting group activities, and catering events that include all weddings held at the property.

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:: PROPERTY MATTERS :: Council Approves Tall Building in Airpark The Scottsdale City Council recently approved the tallest building in the city outside its central core, reports AZCentral.com. On a 5-2 vote, the council approved Crossroads East, a mixeduse project on Scottsdale Road south of Loop 101, and south of the Lexus

" 9

= ! development will include retail, a parking garage, a four-story residential building, X* % % ` ; ";<<% #<| \!Â&#x2039;

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McDowell Mountain Marketplace Sells for $14.1 Million

Stealth Bikes Adds Retail Locales in Arizona Scottsdale-based Stealth Electric Bikes USA has surpassed sales expectations with the continued growth throughout Arizona with the addition of 11 new authorized Stealth Electric Bike retail locations.

Customizations of The Bomber, the Fighter and the Hurricane Stealth Electric Bikes are available online and in the local retail locations throughout Arizona. All 2013 models of Stealth Electric Bikes now include the rear DNM suspension upgrade.

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A HIGHER DEGREE of Online Learning Northcentral University specializes in graduate education

By Kimberly Hundley Photography by Mark Susan

W

hen Jannine Wilmouth earned her master’s degree in public health and disaster management, she went the traditional route at Benedictine University in Ohio, lugging books and trekking to lecture halls. A few years later when she began looking into a doctorate to further her career in emergency management, Wilmouth discovered only a handful of schools had programs specializing in homeland security. Like it or not, she would have to enroll in an online university.

Today, more than one year into her studies at Northcentral University—which employs 300 support staff in the Scottsdale Airpark— Wilmouth has found the experience to be rewarding and educational, much to her relief.

“I never took an online class before I started with NCU. I had my fingers crossed. I was just hoping I would do OK with it.” says Wilmouth, who works as emergency services coordinator for the city of Glendale. “I started in June 2012 and just finished up my fifth class, and I love it. It’s hard work—a lot of work, a lot of writing. But I’ve really enjoyed

Dr. Scott Burrus, who is wearing the traditional doctoral graduation tam, oversees all academic operations for the university’s four schools.

September 2013 Scottsdale Airpark News | 19

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all my instructors and everyone Iâ&#x20AC;&#x2122;ve come in contact with, my academic advisor, my mentorâ&#x20AC;&#x201D;everyone.â&#x20AC;?

In recent years, distance education has soared in popularity as a more affordable and convenient option for students of all stripes.

NCU is one of several online universities offering degrees that students can achieve without ever visiting a brick-and-mortar campus.

Founded in 1996 in Prescott, the regionally accredited university has grown by leaps and bounds. Northcentral University moved into its current location at 8667 E. Hartford Dr. in April 2011, initially leasing 26,750 square feet of office space, then doubling the size of its center last December.

Unlike most of its competitors, NCU mainly attracts working professionals who already have one degree and are seeking a doctorate or masterâ&#x20AC;&#x2122;s, though the school also offers undergraduate degrees. In fact, 95 percent of the student body are graduate students; 75 percent of whom are completing their doctoral degree. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re primarily a doctorate-granting institutionâ&#x20AC;&#x201D;something that is pretty unique in the online world,â&#x20AC;? says Scott Burrus, Ph.D., NCU provost and chief academic officer. â&#x20AC;&#x153;Because of that, all of our faculty have doctoral degrees, even if they teach an undergraduate course.

It provides the highest-possible level in terms of academic expertise â&#x20AC;Ś resulting in learning outcomes that are deeply informed but personally meaningful.â&#x20AC;?

One-on-One Instruction Also setting NCU apart is what Burrus describes as a â&#x20AC;&#x153;one-to-oneâ&#x20AC;? teaching model.

Typically in an online class, there will be 20 or more students, with much of the academic interaction dependent on classmatesâ&#x20AC;&#x201D;whether it be discussion forums or group projects. â&#x20AC;&#x153;And while that has merit, we believe at the graduate level, itâ&#x20AC;&#x2122;s most important for students to have direct access to faculty, and that they tailor [coursework] to their environment,â&#x20AC;? explains Burrus.

For example, teachers in rural settings would apply educational theories differently than would instructors in urban areas. At NCU, a single faculty member, known as a mentor, is assigned to each student per course and then works individually with that person via email, phone, Skype, phone and other tools provided in a virtual classroom. The mentor very much keeps the studentâ&#x20AC;&#x2122;s unique professional setting in mind.

When Wilmouth was researching which online university to choose, NCUâ&#x20AC;&#x2122;s class setup most captured her attention. â&#x20AC;&#x153;The recruiting person said it was more like a golf lesson, and I was fascinated,â&#x20AC;? she says. â&#x20AC;&#x153;A lot of online courses are group settings, but at NCU, you write papers, you submit them, and they provide individualized feedback, which I love.â&#x20AC;?

Wilmouth adds that sheâ&#x20AC;&#x2122;s also able to take

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New, Growing, Popular Of Northcentral’s four schools, the largest is the School of Business and Technology, followed by the School of Education. A doctorate of education ranks as NCU’s most popular program, according to Burrus.

One of the fastest-growing programs, however, is in the School of Marriage and Family Sciences, which earlier this year became the first and only school to offer a distance-based master of arts in marriage and family therapy approved by the leading accreditation body in that field.

Another recent NCU coup is approval from the Arizona State Board of Education for a “3+1” bachelor’s degree in education in partnership with Maricopa County’s

NCU Schools Northcentral University includes four schools: • The School of Education • The School of Business and Technology Management • The School of Marriage and Family Sciences • The School of Psychology

22 | Scottsdale Airpark News September 2013

Rio Salado Community College. “It’s quite unique,” says Cindy Guillaume, Ed.D., dean of the School of Education. “We might be the only ones in the nation at this point [to offer it].” The partnership allows students to earn a degree that leads to initial teacher licensure, without having to attend an expensive state university.

Rio Salado, which can’t grant bachelor degrees as it’s a community college, provides field experience and most of the classes, while NCU furnishes the rest of the instruction needed for graduation. The two schools collaborate on finding placement and securing supervision. “Students can do three years of coursework at Rio Salado prices,” Guillaume says.

What to Expect An online doctorate degree can take more than five years to earn, and the process is neither easy nor inexpensive. A doctorate in business administration at NCU, for instance, can cost upwards of $44,000; while a master’s in entrepreurship is estimated at $20,630. A link on the NCU website providing a tuition comparison with the competing online universities Capella and Walden shows that NCU is the least costly.

“A component of our mission is to offer an accessible education. We don’t limit ourselves to ‘only 20 spots,’ for instance,” says Burrus. “We want to give anybody who has the desire, willingness and skill the opportunity to earn a degree, and part of that is having [tuition] be reasonable.”

More than three-quarters of brick-andmortar colleges and universities in the United States now offer online classes, but the value of e-instruction is met with

some skepticism, according to a 2012 Pew Research Center survey. Only 50 percent of four-year public university presidents believe “a course taken online provides the same value as a class taken in person.”

While some may be suspicious of digital learning vs. traditional instruction, Airpark resident Kristen Swisher believes doctorate programs are ideally suited to online universities. Swisher, an NCU student about to enter the dissertation process for a Ph.D. in advanced accounting, says by the time a student seeks an upperlevel degree, they have internal motivation and a solid base of knowledge.

“At the Ph.D. level, you already know the concepts, and most of the work is research based,” she says, adding required research for the degree would be conducted online regardless.

Swisher herself teaches for several online schools and is seeking a doctorate to help her advance to a full-time teaching position. “I don’t feel like I’m missing out on anything,” she says of NCU’s virtual classroom. “I have a 2 year old and a 9 year old, and I work from home, so I don’t have time to go to a brick-and-mortar school anyway.”

Burrus agrees that NCU’s teaching

model is well suited for students who are accomplished self-starters. Since NCU only admits those with master’s degrees to its doctoral programs, the average student is by definition a go-getter.

The faculty at NCU focuses on helping degree candidates through the arduous process of completing the work, the research, and the writing of their dissertations. “They are already experts in their fields,” Burrus says of the students. “Most of them need research methods, expertise ... the tools to inform their own field.”

NCU has around 120 full-time and 450 part-time faculty, with 52 members sharing in the dissertation part of the programs. All the instructors work remotely, an arrangement that allows NCU the flexibility to seek out the best of the best, according to Guillaume. “We’ve recruited from some of the most prestigious universities in the world,” she says.

Approximately 9,000 students worldwide are currently enrolled at NCU. Corporate Culture NCU’s faculty members may be scattered across the United States and several corners of the world, but nearly the entire support staff can be found at the school’s

Eric Stoddard, keeper of NCU’s corporate culture, says the most important part of his job is ensuring the staff regard the university as a great place to work.

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September 2013 Scottsdale Airpark News | 23

NCU Alums Northcentral University’s 4,000-plus alumni include the following: Michael Wachala Vice President Research and Development, Fender Musical Instruments, MBA, 2010 Samuel Sudhakar Vice President for Information and Technology, CIO, Cal State Bernardino, Ph.D. in Business Administration, 2013 Phillip Price Director of Achievement, Edison learning MED, 2011 Chris Wallace Vice President – CPM, Regions Bank, MBA, 2011 Randy L. Edridge Vice President for Finance and Administration, Rosemont College DBA, 2012 CJ Mitchell Command Master Chief, US Navy, M.Ed., 2008 Darren Hargrove Pacific Region Dental Command Sergeant Major, US Army, M.Ed., 2011 David Moody Vice President of Human Resources, Salina Regional Health Center, Ph.D., 2003 Phebe McKay Chief Nursing Officer, Wesley Medical Center, MBA, 2004

One of the perks of working at NCU is the fully stocked lunchroom, which includes what is essentially a self-service mini convenience store, as well as free coffee and “slushee” drinks.

Scottsdale Airpark offices, fielding incoming calls from prospective and existing students on admissions, enrollment and academic advising. Overseeing this workforce and keeper of NCU’s corporate culture is Eric Stoddard, senior vice president of Enrollment and Student Services.

“If there is one thing I can do here that makes the biggest difference, it’s making sure people think it’s a great place to work—because that transfers through to the students,” says Stoddard.

Walking through the break room with

an easy stride, Stoddard points to a pool table, a TV and comfortable seating areas stocked with magazines, where staffers are free to relax throughout the day. In the handsomely landscaped patio area outside the windows, a ping-pong table is also provided for entertainment during milder weather. “I think facility matters,” Stoddard says. “People need to know that you are willing to invest in them and care about them.”

NCU’s paper towels are more lush than the discount type found in most

24 | Scottsdale Airpark News September 2013

offices; the lunchrooms are furnished with name-brand coffee and free “slushee” drinks. Signs that post “rules” are respectful and explanatory rather than imperial. The effect of measures like these, says Stoddard, is an atmosphere of trust.

“If we have a ping-pong table, it says that we trust you to take a break and play.

We trust that you are here to help our students do the best they can,” he says. “We want to engage people so they engage NCU. No one takes advantage of it. I think we hire great people.”

Stoddard has been leading up NCU’s “team members,” the term preferred over employees (managers are dubbed team leaders), for 4½ years. He also manages the training team, which is tasked with training full-time team members and monitoring the quality of phone calls to help staff “get better at what they do.”

The organization’s values were formed in a collaborative process, with everyone submitting ideas. What emerged was a culture founded on integrity, and crystallized in the acronym IDEAS: innovation, diversity, excellence and accountability.

Stoddard spends a full day orienting new hires on NCU culture and also invests in webinar/video technology to share the vision with offsite team members.

“How do you live innovation?” he asks rhetorically. “From day to day, we make sure people are thinking up new ideas, that channels are in place for people to actually make them happen, and to let people know ‘my actions actually matter.’”

NCU routinely surveys students who finish a course on the service they’ve experienced, and feedback is extremely positive, according to Stoddard. Indeed, visitors to the open, collaborative cubicle areas will notice a sea of easy smiles and what Stoddard describes as a “neat buzz of energy about the place.”

One of the benefits of working at NCU is free tuition for any team member, their spouse, domestic partner or children. The perk ends up benefitting the university, Stoddard says, because it helps those manning the phones to better understand students’ challenges—from scheduling problems to resources for those struggling in a course.

Stoddard himself is taking the opportunity to pursue an MBA. “The focus is on you, your education and how to apply that to what you are doing in your career right now,” he says of his experience thus far. “My laptop is my classroom. It’s rewarding, and challenging, too.”

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Road Show

NLI expands aesthetics training across the U.S.

By Kimberly Hundley Photos by Adam Moreno

I

nto the Great Recession and throughout the slow recovery years, Scottsdale’s National Laser Institute has barely registered a frown, its business face as smooth and untroubled as a 19-year-old starlet with a burgeoning blockbuster career.

NLI, the country’s largest laser educator, has proven immune to the economy’s ups and downs, and now, under the direction of CEO/ President Louis Silberman, the medical aesthetics training company has taken its show on the road, teaching courses and performing treatments throughout the country, with an eye on expanding permanently to several cities.

Students have flocked from around the globe to attend classes at NLI’s Scottsdale and

National Laser Institute President & CEO Louis Silberman relaxes in the company’s recently expanded administrative offices on 90th Street off Bell Road.

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Dallas campuses, established in 2003 and 2011 respectively. The institute trains doctors, career changers and aesthetics professionals in laser hair removal, photofacial skin rejuvenation, laser wrinkle reduction, cellulite reduction, chemical peels and more—usually in a full two-week program that runs upward of $9,000.

Business has been good, but Silberman knew he was missing golden opportunities in other states. The question was how to expand without a huge outlay or misstep into a too-green market.

“We’ve established a worldwide brand with just Arizona and Texas—we’re like the Harvard of this industry,” Silberman says. “But the reality is some people can’t afford to hop on a flight and spend two weeks in Arizona. And some can afford it, but they can’t escape from their practice or their life. And some people just won’t travel.”

Well, as the saying goes, if Mohammed won’t come to the mountain, bring the mountain to Mohammed.

For the last 15 months, Silberman and his instructor team have been racking up frequent flyer miles, presenting courses in luxury hotels about twice a month. The

itinerary has bounced between Boston, New York, Philadelphia, Beverly Hills, San Francisco, Denver, Chicago and Hawaii.

NLI’s business model is servicing realworld clients, which means planning for remote classes includes recruiting customers in each city so educators can demonstrate the techniques, and their remote students—most of whom are medical doctors—can get experience during the weeklong program.

Google is NLI’s not-so-secret weapon for reaching prospective students as well as customers. Ads for the training sessions pop up whenever someone in the target city does an Internet search for keywords such as Botox and laser hair removal. “We spend an outrageous amount of money on Google,” Silberman says. “Hundreds of customers come in for discounted treatments during the training days. So while we’re teaching medical professionals, they are getting unheard of deals: $25 for photofacial skin rejuvenation, which normally would be hundreds of dollars.”

Logistics also call for partnering with local plastic surgeons and dermatologists who can provide additional instructors to support NLI’s traveling cadre of teachers.

Though the institute is paying more to operate due to travel and other expenses, Silberman says he’s saving money in the long run because he’s finding out what works and what doesn’t.

For example, Las Vegas and Hawaii turned out to have the lowest returns, mainly because they don’t have surrounding areas to draw students and customers from. Areas with large populations but a huge saturation of aesthetic services—like San Francisco and New York City—were still profitable because demand was also huge. Boston turned out to be a home run because it pulled in regional clientele, so next year, NLI is doubling its visits to Beantown and intends to build a permanent school there.

Silberman prides himself on attending just about every traveling program to give the operation a personal touch as owner. “I am on a zillion planes a year. I’ll fly in for 48 hours, do a welcome, introduce myself, and do a marketing seminar,” he says. “We’re big enough now, at 100 employees, that I can just barely squeak it out. The business challenge as we grow and become more corporate, will be how to continue that level of personal involvement.”

September 2013 Scottsdale Airpark News | 27

He’s also a big fan of promotional events to rustle up business, and his calendar includes 40 of NLI's “Skin Scene” dates annually across the country, more than half in Arizona and Dallas. “We’ll get an average of 150 people in a room and feed them wine and appetizers. It will be like a five-star wedding—we drop some serious money,” Silberman says. “We do live demonstrations of Botox, for example, and I talk about the industry. The parties are fun.

I love them.”

When Silberman got in the business 23 years ago, most of the M.D.s who came for training were dermatologists or plastic surgeons. These days, they’re in the minority, replaced by urgent-care doctors, family practitioners, OB/GYNs and even heart surgeons looking to bolster their practice in a less stressful sector that’s free of insurance hassles. Silberman says he recently talked with a heart surgeon at a training session who told him he routinely collects only $2,000 on $10,000 procedures once the insurance company processes payment.

“If you are a doctor, you are getting killed by insurance, and this is a cash business,” Silberman says. “When someone says medical aesthetics, they’re not talking

Louis Silberman circles U.S. cities on the map where NLI has staged training sessions over the last 15 months.

manicures. We’re at a price point that is really moving and grooving, regardless of the economy.”

Next year, NLI may start doing promotional parties in Virginia Beach, Va., a major military town with funding for training available to active military families.

Other locales that are leading candidates for new NLI campuses, based on response to the traveling programs, include New York City, San Francisco and California.

Silberman believes any business with

“A trusted partner

for growing

my business.”

28 | Scottsdale Airpark News September 2013

an educational platform should consider developing a road show, including those in nursing and massage therapy. “I think there are a lot of people who have built empires—look at Tony Robbins,” he says.

“You’ve just got to figure out how much does it cost to get people in the room.”

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Partner Warehouse & Distribution helps e-tailers and other clients focus on core business Story and photos by Marjorie Rice

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-commerce is still in its infancy, and businesses are looking for ways to better serve customers while keeping a lid on costs. A company with deep roots in the Scottsdale Airpark is helping them reach those goals.

Since the 1970s, founders of Partner Warehouse & Distribution have been innovators in the “nutraceutical” industry, selling and distributing vitamins and other health supplements from their Scottsdale location. For that business, they developed considerable expertise in supply chain logistics, tracking and shipping services.

“We had a heavy investment in the back end of our business,” says Partner Warehouse General Manager Kelvie Harp,

30 | Scottsdale Airpark News September 2013

who has been with the company for 25 years. “It was clear we did it well and could share our expertise and add value for business customers by providing endto-end order fulfillment.”

Those customers include e-tailers large and small who want to focus on growing their core business and leave the fulfillment and shipping to experts who can provide those services efficiently and costeffectively.

When their online customers click on the “Shopping Cart” button, the order is transferred automatically to Partner Warehouse, where it’s picked, packed and shipped. The order can be as small as a single pair of earrings or a bottle of

businessproďŹ le vitamin pills ordered by an individual consumer, and as large as a truckload of fertilizer or parts for nuclear plants.

Partner Warehouse serves businesses in industries including nutraceutical, high-tech, apparel, chemical, jewelry, electronics, liquor and spirits, personal care and gifts. About two-thirds of the companyâ&#x20AC;&#x2122;s activity is centered on fulfillment of individual consumer orders; the rest is business-to-business.

The founders began Partner Warehouse in 2005 in the Scottsdale Airpark. Operations quickly outgrew the original Airpark location and in 2011 moved to a Phoenix facility with high docks that allow tractor-trailers to back up to them and offload shipping containers and pallets.

Administration offices remain in the Airpark, while warehousing, fulfillment and shipping are carried out in the cavernous Phoenix facility packed to the rafters with products as diverse as metal detectors, beer-making kits, bullet-proof sunglasses for the military, fine wine and consumer electronics.

Partner Warehouseâ&#x20AC;&#x2122;s efficient processes allow it to stay leanâ&#x20AC;&#x201D;with just 15 full-time employees including Harp, Warehouse Operations Manager James Webber and Account Services reps Amanda Forjan and Charese McCombs.

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General Manager Kelvie Harp has been with the company for 25 years.

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businessprofile its technological expertise, focus on customer service and a company culture that stresses teamwork among employees.

Partner Warehouse provides technologies that allow it to integrate seamlessly with an e-tailer’s existing shopping carts, providing reporting tools and inventory and order management. Partner Warehouse can plug directly into the shopping carts to pull data and develop a pick list, increasing efficiency and lowering costs.

Customer service also has been key to the company’s growth. “When our customers call, a person answers the phone, not a machine,” Forjan says. “We look for ways to say ‘Yes’ to each request. We never tell a customer we can’t make it happen.

“What we are is in our name—we want to be partners with our customers. Their success is our success.”

A strong company culture of mutual support has helped Partner Warehouse increase productivity while minimizing employee turnover. “When we hire, we look for people who will be comfortable with our culture,” Harp says. “We’re a small business, and we foster a family atmosphere. Our employees appreciate that.”

Partner Warehouse is looking to expand its kitting and assembly services and grow its small business and international customer bases.

Small business owners—including those who are working from home with a garage overflowing with inventory—benefit from using a fulfillment center so they can build their businesses instead of packing boxes, McCombs says. The center also helps them track customer orders and manage inventory.

“We’re their eyes and ears—helping them provide fast, accurate customer service while managing costs and increasing efficiency.”

Partner Warehouse has international customers throughout the world. Its biggest foreign customer is Canada, and the company is looking to grow its operations serving Asia, where economies are becoming increasingly consumer-driven and e-tail is increasing rapidly.

“Our goal is to be as big as we can be and to expand strategically with operations beyond Arizona,” Harp says.

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rememberwhen

Where

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in the

World?

Scottsdaleâ&#x20AC;&#x2122;s global connections wind through history

By Joan Fudala

M

34 | Scottsdale Airpark News September 2013

ciety

Â&#x201E; During the Spanish American War (1898), students at Scottsdaleâ&#x20AC;&#x2122;s original, one-room wooden schoolhouse took up a collection to provide relief to the starving people of Cuba. Â&#x201E; Jew Chew Song and his family ' # 7

to settle in Scottsdale. They bought Johnny Roseâ&#x20AC;&#x2122;s pool hall on the northeast corner of Brown Avenue and Main Street in 1928 and converted it into a grocery store. Descendants of the family still own and operate the business, converted to Mexican Imports in the 1950s. Â&#x201E; World War II Italian Prisoners Â&#x20AC; %

in the Papago POW Camp on Scottsdaleâ&#x20AC;&#x2122;s southwestern border, where many Scottsdale residents worked. POWs from German submarine crews replaced the Italians, and were interned there until the war ended in 1945. POWs helped dredge canals of the Salt â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ River Valley Water Users Asâ&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ sociation and harvested crops at â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘ area farms while local men were away and serving in the military. Some of the German Several POW/Camp Papago staff reunions POWs enjoyed the local climate so much were held in Scottsdale. Members of a that they returned to the Scottsdale area local organization (the Papago Trackers) to live after being repatriated to Germany. formed lifelong friendships with the former Scottsda le Historic al So

ost of us have been globally connected via the World Wide Web for over 20 years.

We pretty much take for granted that we can reach new customers in China or old relatives in Warsaw, 24/7, from our desk top or mobile device. How did Scottsdale residents and businesses connect to the far corners of the world before this amazing and affordable technology? What were some of our earliest encounters and exchanges with people and cultures beyond the United States?

It goes without saying that Scottsdale has had a long history of cross-border links with Mexico, and that many in our population can trace their ancestry to Spain, Mexico and the native peoples of our neighboring country to the south.

Scottsdale farmers and ranchers, like E.O. Brown, sponsored families from Mexico to immigrate to our town circa 1919 to work in the agriculture industry that was our pre-World War II economic engine. Scottsdale churches supported mission work in Mexico. In 1969, the city of Alamos in Sonora Mexico became Scottsdaleâ&#x20AC;&#x2122;s first Sister City, and that relationship thrives today through student and cultural exchanges.

Beyond our steadfast friendship with Mexico, what are some of our historic ties to other lands and cultures, resulting from immigrants-turned-residents, visits, exchanges, missionary work and peopleto-people programs?

Here are just a few of our historic global connections:

rememberwhen â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘

Scottsdale Historical Society

German POWs, traveling to Germany to visit their friends and reminisce. Â&#x201E; Former ambassador to Italy, Clare Booth Luce, was a frequent visitor to Scottsdale during the late-1940s/1950s. A talented artist, The Honorable Mrs. Luce created a mosaic of the Virgin of Guadalupe to be used in the Miracle of the Roses pageant staged by the Our Lady of Perpetual Help parish. The greater Scottsdale area has had at least two other U.S. ambassadors: Coronado High School graduate Kathleen Stephens, who served as Ambassador to South Korea, 2008-2011, and Barbara Barrett, who served as Ambassador to Finland, 2008-2009. Â&#x201E; Weâ&#x20AC;&#x2122;ve had several visits by European royalty. Circa 1958, the Duke and Duchess of Windsor (the former King Edward VIII of England and Wallis Simpson) dined at Lulu Belleâ&#x20AC;&#x2122;s on Main Street in Scottsdale while they were staying at the Arizona Biltmore and visiting Clare Booth and Henry Luce. In the 1950s, the Prince of Liechtenstein, Franz Joseph II, attended a performance of the Scottsdale Community Players at Scottsdale High School. Countess Elena owned and operated a beauty salon in 1960s downtown Scottsdale. King Michael of Romania and

his family traveled to Scottsdale for the wedding of their daughter Irina in 1983; their wedding photo had a giant saguaro as backdrop. Prince Ranier of Monaco played golf at Desert Highlands Golf Course in 1988. Â&#x201E; Svetlana Stalin, daughter of Soviet Union leader Joseph Stalin, was married to

Taliesin architect Wesley Peters and lived at Taliesin West/the Frank Lloyd Wright School of Architecture in Scottsdale during the 1970s. Â&#x201E; Among the artists who immigrated to the Scottsdale area in the first half of the 20th century were Jesus Corral, Mexico;

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rememberwhen Paul Coze, France; and Paolo Soleri, Italy. They joined dozens of other artists, craft artisans and fashion designers that comprised our midcentury art-andcrafts industry. Native American craftsmen Lloyd Kiva and Charles Loloma each exhibited their work in shows and salons in Paris, bringing Scottsdale’s 1950s fashions to the epicenter of the fashion trade.

Duncan McDonald, who built homes in Scottsdale and Paradise Valley in the 1930s and 1940s, was a Scotsman.

McDonald drive is named in his honor; he named local streets where he built

homes, such as Invergordon, after his native land.

Brusally Arabians ranch owners Ed and Ruth Tweed established ties with Poland in the 1960s when they began importing prized Arabian horses from the country that was then within the Soviet Union sphere of influence. The Tweeds had previously imported Ayrshire cattle from Canada to their Scottsdale ranch.

The Tweeds were among the originators of the internationally renowned Scottsdale Arabian Horse Show in the mid-1950s, bringing fame and visitors to

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our community ever since.

Austrian Irwin Securniac became Scottsdale’s first American Field Service (AFS) exchange student in 1958; he visited Scottsdale in 1974 to reconnect with the friends he made at Scottsdale High during his year here. In the 1960s, when AFS was in its heyday of student exchanges, Scottsdale area high schools and local host families learned about other countries and cultures through exchange students from Peru, Brazil, Kuwait, Denmark, Argentina and other countries. Several Scottsdale high school students spent a year abroad as AFS students, furthering the city’s international ties.

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• •••••••••••••••••••••••••••••••••••••• ••• •••••••• •••••••••• ••••••••• •••••• For 18 years, Alamos, Mexico, was Scottsdale’s only sister city. During the mid1980s, the city and the nonprofit Scottsdale Sister Cities Association (SSCA) sought additional global friendships. In 1987, Cairns, Australia, became Scottsdale’s second sister city, followed by Kingston, Ontario, Canada, in 1994; Interlaken, Switzerland, in 1998; Haikou, China, in 2010; and Marrakech, Morocco, in 2011-2012. Sitting mayors and members of the City Council made official visits to each new sister city; their mayors have also come to Scottsdale with diverse delegations. According to SSCA’s 2nd- quarter 2013 report, at least one other city is under consideration to become Scottsdale’s seventh sister city. Throughout the year, SSCA hosts groups from our sister cities, and sends students and adults to our sister destinations. SSCA also organizes exchanges that result in art exhibits, business relationships, tourism and medical connections.

In 1975, thousands of South Vietnamese fled their country when it was overtaken by the North Vietnamese, most immigrating to the United States. In July 1975, St. Daniel’s Catholic Church and the Lutheran Church of the Holy Cross welcomed the first two Vietnamese families to Scottsdale, providing homes, furnishings and job assistance to help them resettle.

The McCormick Stillman Railroad Park contains several monuments to Scottsdale’s international friendships. Thanks to the leadership of the late Zina Kuhn, a Russian/Polish immigrant and civic leader, Arizona’s Gratitude Train Car was moved to the park, refurbished,

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September 2013 Scottsdale Airpark News | 37

rememberwhen • •••••• • •••••••• •••• •••• •••• •••••••••••••• • • • • ••••••••••••••••••••••••••• •••••••••• •••••••••••••

and dedicated on Veterans Day 1989. The car was one of 49 boxcars full of gifts sent to the United States in 1949 by the people of France in appreciation for our people-to-people relief efforts following

World War II. Another historic train car at the park celebrates an international alliance: the Roald Amundsen Pullman car. In 1940, President Franklin D. Roosevelt and Canadian Prime Minister McKenzie King

signed the Ogdensburg Treaty in the car (which FDR used as his traveling White House), pledging mutual defense of the United States and Canada (the forerunner of the North American Air Defense Command). Also at the railroad park is a gazebo that replicates the bandstand in the public plaza of Alamos, Mexico, dedicated to our sister city relationship; as well as a clock from Interlaken, Switzerland, and a tree dedicated in honor of Cairns, Australia.

Scottsdale has hosted numerous world athletic events, ranging from international baseball games at Scottsdale Stadium, to the Andersen World Championship of Golf at then-new Grayhawk Golf Course in 1995-1997, to polo matches at the former ABC Ranch in the 1960s,to an initial round of World Cup Soccer games in the mid-1990s. All these events attracted international athletes, coaches, sports media and fans.

Years before the ease of Internet global connections, the Scottsdale Convention and Visitors Bureau began targeting potential visitors from Japan, France, Germany

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V ÃÊUÊ iÞÃÊUÊ->vià 7755 E. Redfield Rd. Suite 300 Scottsdale, AZ 85260

Scottsdale Airpark News; Diana Smith

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Tom’s Thumb is your local spot for...

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• ••• • • • ••• ••••••• ••••••• ••••••• •••••••••••• • ••••• •••••••• •••••• •••••••••••••••••••••••••••••• • •• ••• ••••• ••••• •••• ••••••••• ••• and Italy by translating brochures and visitor guides in their languages and participating in tradeshows in those countries and others, particularly in England and Japan.

In 2000 the U.S. Customs Service began offering services at Scottsdale Airport for flights arriving from other nations. Today, the US-VISIT biometric-based service is available on both a scheduled and appointment basis for arriving flights.

There is likely not a week that passes in Scottsdale that one of its congregations or faith organizations is not visiting a mission overseas, or bringing members of an overseas mission to Scottsdale. From Haiti to Kenya, and to the scenes of natural disasters, Scottsdale’s faith community continually provides relief supplies, educational materials, volunteer labor and medical supplies to countless thirdworld countries. These bonds of interfaith friendship are often forged without the benefit of technology.

Making international connections used to require much of effort and expense. Today, thanks to technology and a worldly mindset, Scottsdale’s global connections are a vital part of our economy, lifestyle and cultural mosaic.

Joan Fudala is a Scottsdale-based community historian and author. Contact: jfudala@cox.net.

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communitycall soring pink light bulbs for just $25 each, which will be placed on the Marshall Way Bridge that links the Scottsdale Waterfront to the Southbridge District in downtown Scottsdale in coming weeks.

Together, these Pink Honor Lights will be illuminated the evening of Oct. 3 to show Scottsdale’s support of Breast Cancer Awareness Month. All proceeds generated from this unique fundraiser will benefit AIBH, and the funds will go directly to support women who are dealing with a breast cancer diagnosis. Individual and corporate sponsorships starting at just $500 are available at pinklightdistrict.org.

Scottsdale Airpark business owner Claudia LeClair (center) with her fellow AIBH board members

Breast of Scottsdale, Pink Light District a Personal Passion of Airpark Business Owner

I

n December 2009, Scottsdale Airpark’s business owner Claudia LeClair of Fiesta Furnishings was diagnosed with breast cancer. Thanks to the family and friends who got her through the difficult time, today she is cancer-free and helping other women as vice president Arizona Institute for Breast Health (AIBH), which is a local nonprofit organization headquarted in north Scottsdale focused on offering options before decisions to women recently diagnosed with breast cancer.

“AIBH was formed with one singular focus—to offer Arizona women who have been diagnosed with breast cancer a second opinion about their treatment options, completely free of charge,” said LeClair. “AIBH has a 12-member volunteer team of physicians and medical professionals whose specialties include breast radiology, breast surgery, medical oncology, radiation oncology, reconstructive surgery and breast pathology.

This team evaluates the best medical and surgical options for the preservation of a woman’s life, body and emotional wellbeing, as well as the continued quality of her life.”

To date, AIBH has worked with thousands of women and their families—and

not only to provide second opinions.

In fact, they also provide free support, resources, fitness and nutrition advice and more.

This fall, the LeClair and the organization will focus on raising funds to continue its critical mission in three major ways:

Pink Drinks 2013 Throughout October, AIBH is working with restaurants throughout Scottsdale and beyond to offer creative pink cocktails and wines with a portion of proceeds going to AIBH. Thanks to the support from such brands as Butterfly Kiss, Girl Go Lightly and RoseNblum wines as well as Belvedere, Smirnoff, Chandon, Moet & Chandon and Veuve Cliquot Rose, AIBH is able to assist any venue in the Airpark area in developing a pink drink menu as well as with promotion and even discounted pricing for product. Interested restaurants should reach out to AIBH volunteer Alison Bailin at abailin@hmapr.com by Sept.

24 to join in this impactful program.

The Breast of Scottsdale It is the return of the PINKEST party Scottsdale has ever seen! Tickets are available at AIBH.ORG for the 2013 Breast of Scottsdale, which will take place on Tuesday, Sept. 10 from 6 p.m. to 8 p.m. at The Herb Box’s Southbridge location to benefit AIBH. The event will feature small bites, samples of seasonal pink-themed cocktails (thanks to Alliance Beverage), sumptuous pink pastries handmade by The Herb Box artisans, photography, fabulous gift raffles, music and additional surprises. All guests are encouraged to think pink with their attire, and prizes will be awarded to the pinkest party-goers of the evening. Tickets are $25 each. This is a 21 and over event.

The Pink Light District Starting in September through Oct. 31, you have the opportunity to express your love, appreciation and gratitude by spon-

40 | Scottsdale Airpark News September 2013

Top: Scottsdale Airpark’s Fiesta Furnishing’s family supporting the 2012 Pink Light District Below: Pink Light District at Scottsdale Waterfront

talkingtourism

Scottsdale’s Tourism Industry Poised for Modest Gain

By Rachel Sacco, Scottsdale Convention & Visitors Bureau

W

hile Scottsdale is likely a few years away from approaching its record-high hotel occupancy in 2006 and hotel rates in 2008, stronger leisure business combined with gradual meetings growth should allow Scottsdale’s tourism industry to post a modest revenue gain in 2013-2014.

Throughout the past year, the Scottsdale Convention & Visitors Bureau launched marketing and sales initiatives that are attracting customers to the destination and into local businesses. We partnered with our golf community to introduce Scottsdale as the “world's finest golf destination” with Golf Channel personality Brandel Chamblee, began a multiyear holiday campaign to help fill room nights, and expanded advertising efforts in our top feeder markets, including

wrapping New York’s subways to encourage potential visitors to step into Scottsdale.

We also entered into new relationships to increase our connections to meeting planners in Canada and media in New York and Los Angeles. In addition, we focused many of our sales efforts to impact need periods and grow new business.

Using the momentum created this past year, the bureau is eager to build upon our successes to ensure a strong return on investment in the coming year. We will focus on a few key areas to drive new visitation and meetings groups to Scottsdale.

New research will help the bureau determine how best to reach our customers and attract the right business to Scottsdale.

Seasonal marketing campaigns will push messaging around key time periods to strengthen destination awareness and exposure in our primary feeder markets— New York, Chicago, Los Angeles and San Francisco, as well as throughout Canada.

A new TV commercial and HD video footage will showcase Scottsdale’s Sonoran Desert setting and the layered experiences that visitors can enjoy.

Niche trade shows and client events will reach new meeting planners, travel agents, tour operators and media to familiarize them with Scottsdale and keep the destination top of mind.

Additional familiarization tours and site inspections will expose more clients to Scottsdale for a firsthand experience of the destination.

With these new marketing and sales initiatives, we hope to continue our history of providing a strong return on investment to the community. This past year, the bureau generated $30 for Scottsdale for every $1 invested in the organization.

Rachel Sacco is the president and CEO of the Scottsdale Convention & Visitors Bureau, which is responsible for marketing the Scottsdale area as a premier travel and meetings destination to national and international leisure visitors, travel agents, tour operators and meeting planners.

September 2013 Scottsdale Airpark News | 41

42 | Scottsdale Airpark News November 40 September2012 2013

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September 2013 Scottsdale Airpark News | 43

Phoenix Fashion Week Returns To Talking Stick Resort, Oct. 1-5 Event brings designers, models and thousands of guests to Scottsdale

T

alking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles, Oct. 1-5, with the arrival of dozens of burgeoning designers and their exclusive collections for style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW).

The Las Vegas-style resort and casino will once again serve as the backdrop for three days of runway shows by established and emerging designes. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the

Year competition, glitzy after-parties, retail deal making, and a “Style Villa” shopping experience.

Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the city of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event to showcase up-and-coming local, national and international designers. It will also activate a roster of top-tier partners and sponsors including Pinnacle

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Aviation, Fiat, Toni & Guy Hairdressing and UBER. Over the past several years, PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s brand-building program includes a four-month “boot camp” preparation for participating designers and models—a process that has caught the attention of major industry players, including TIME magazine. A feature in the publication earlier this year profiled how the event develops young designers and facilitates the jump from homegrown brand to household name for up-and-coming fashion models and designers.

“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” says Peter Arceo, senior director of sales and marketing for Talking Stick Resort.

“The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”

Talking Stick Resort offers luxury accommodations, fusing innovative design, entertainment and Southwest sophistication.

PHXFW Director Brian Hill says Talking Stick has it all—“stunning

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surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he says. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city.”

This year, PHXFW attendees can expect a high-energy, high-style fashion experience with expanded frontrow seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and celebrity guests.

Several additional PHXFWsanctioned designer and sponsor events will take place offsite, including Fashionably Pink, PHXFW’s signature charity event. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each participating designer. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new condominium high-rise in the Arcadia neighborhood.

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Specials Brewing in September at Proof Beer Flights, â&#x20AC;&#x2DC;Tap Takeover,â&#x20AC;&#x2122; Pairing Dinners and Cocktails Highlight Month-Long Celebration

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aise a glass this September at Proof, an American canteen at Four Seasons Resort Scottsdale at Troon North, as the restaurant celebrates â&#x20AC;&#x153;all things aleâ&#x20AC;? with a month-long Beer Fest. â&#x20AC;&#x153;We have forged strong partnerships with craft breweries across the state and thought this was a perfect opportunity to share these unique beers with our guests,â&#x20AC;? says Director of Food & Beverage Bryan Feigenbaum. â&#x20AC;&#x153;People often are surprised at how easy and enjoyable it is to pair a craft beer with their meal, similar to a glass of wine.â&#x20AC;?

A three-course beer dinner, inclusive of guestâ&#x20AC;&#x2122;s choice of appetizer, entrĂŠe and dessert, will be offered every Friday and Saturday night in September at Proof.

Local Arizona beer will be paired with each course. The cost is $48 per person for the specialty menu, which will highlight choices including citrus-beer braised pork shank or beer-battered cat fish, served with creole crawfish grits.

For the month of September, all draft beer offered at Proof will highlight local craft breweries. The “tap takeover” will include the signature Proof Pilsner, always a feature of the draft program, created exclusively for Proof from Lumberyard Brewery in Flagstaff.

Other featured pours include selections from Mother Road Brewery, Flagstaff; Four Peaks Brewery, Tempe; Sonoran Brewing Company, Scottsdale; Fate Brewing Company, Scottsdale; and Grand Canyon Brewing Company, Williams. Guests can order a flight of the specialty “tap handler’s choice” to sample all six beers for $10.

The featured cocktail for the month of September will be the Sonoran Sling, showcasing Bluecoat Gin, housemade pineapple and rosemary shrub cherry juice, orange liquer, whiskey bitters and the signature Proof Pilsner. This refreshing cocktail retails for $14.

For reservations and more information about the Beer Fest activities, call 480-5135085.

Proof offers a unique beverage program highlighting craft distilled spirits, boutique domestic wine and more than 50 craft bottles, cans and bombers sourced exclusively from the 50 states. When building the Proof list, each beer was carefully selected with special consideration taken to represent all major styles of beer, as well as major craft-producing regions.

Six beers are poured on draft at all times, including Proof Pilsner, brewed in the award-winning Lumberyard distillery in Flagstaff, exclusively for Proof.

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(480) 947-6042 % -AIN 3TREET s 3COTTSDALE !: 48 | Scottsdale Airpark News September 2013

Juby True brings juices to Scottsdale Quarter

O

pening this fall at Scottsdale Quarter is the addition of a friendly little walk-up juice stand from the folks behind True Food Kitchen. Juice by True, affectionately named Juby True, promises to fuel guests with a delicious and healthy variety of cold-pressed juices, hydrating waters and superfood smoothies. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve bottled up the simplicity and healthy goodness of True Food Kitchen for on-the-go convenience,â&#x20AC;? said Sam Fox, founder of Fox Restaurant Concepts. â&#x20AC;&#x153;We wholeheartedly believe flavor and nutrition can exist together on a plate as well as in a glass.â&#x20AC;?

Juicing has enjoyed a resurgence in popularity over the past year thanks to its ability to condense disease-fighting vitamins, minerals and phytonutrients into a simple cup. Itâ&#x20AC;&#x2122;s estimated that drinking one juice can provide up to six servings of the recommended daily intake for fruits and vegetables.

Scottsdaleâ&#x20AC;&#x2122;s newest juice spot will offer organic juices as liquefied blends of greens, fruits and roots, invigorating coconut water-based refreshers, and nutrient-rich, workout-refueling smoothies. Juby True will also offer a variety of one- and two-day juice cleanse packages.

Patrons can give their afternoon a pick-me-up with a bottle of Golden Road made with pineapple, pear, golden beet, lemon, peeled orange and turmeric; revitalize with Beach Bum Tonic made with strawberry, pineapple and coconut water; or enjoy a post-exercise treat and opt for the Nuts and Berries, a blend of frozen berries, orange juice, almond butter and Greek yogurt.

Juby True is located at Scottsdale Quarter on the north side of True Food Kitchen at 15191 N. Scottsdale Road, Suite 100.

Fox Restaurant Concepts is a growing restaurant group encompassing 11 unique concepts spanning six states with more than 2,000 employees. Â&#x201E;

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plans to offer wine, alcoholic beverages and local brews in the evening. The patio with its lake view is a beautiful spot to enjoy a glass of wine and a quality meal. The shop is wired with a high-end sound system that will allow Altitude to host social events, private parties, and live music in the evenings.

Altitude will also have the ability to custom roast for wholesale accounts, namely resorts and restaurants. The lab will have the capability to control the taste of fine coffees by adjusting roasting techniques to fit the client's personal preferences. â&#x20AC;&#x153;After spending the better half of the last decade obsessed with coffee, it is a thrill to see our coffee lab concept come to life,â&#x20AC;? said Musikanth. â&#x20AC;&#x153;It is our goal to have this store be the ultimate expression of coffee, design and community at its best.â&#x20AC;?

Having honed their skills at the internationally acclaimed Origin coffee school in South Africa, the owners are excited to play a major role in developing the Phoenix coffee culture as a whole. With the opening of Altitude they hope to bring those qualities of European coffee houses to the Phoenix area. Â&#x201E;

fter traveling extensively throughout the world and developing a taste for the finest roasts, cafĂŠliers Paul Musikanth and Craig Matthew are set to open a unique coffee concept in Scottsdale this September. Altitude Coffee Lab will feature some of the worldâ&#x20AC;&#x2122;s rarest, most exotic and exquisite beans, a unique in-store roasting system, and a relaxed European-style atmosphere reminiscent of the best coffee houses in Amsterdam, Rome and Brussels.

As a true â&#x20AC;&#x153;coffee lab,â&#x20AC;? the store will function as a test space for rare and exclusive coffees, diverse coffee roasting and brewing methods, and new food concepts. Altitude Coffee Lab follows the â&#x20AC;&#x153;slowâ&#x20AC;? coffee philosophy inspired by the â&#x20AC;&#x153;slowâ&#x20AC;? food movement.

Altitude will debut the state-of-the-art Joper roasting system, a high-end coffee technology handmade in Europe.

In terms of ability to customize the depth and flavor of gourmet coffee, the Joper roasting system is regarded as one of the most significant innovations in coffee since the introduction of the espresso machine.

Customers will be able to watch and smell the worldâ&#x20AC;&#x2122;s finest green beans being roasted while relishing the Joper roasterâ&#x20AC;&#x2122;s tasty results. Altitude will also offer a seasonal menu featuring small-plate cuisine and freshly baked pastries, all produced by locally farmed organic ingredients.

Altitudeâ&#x20AC;&#x2122;s aesthetic plays with the juxtaposition of rustic and industrial elements while cultivating a homey and community-oriented atmosphere. By late September, Altitude

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European-Style Coffee Concept Coming to Scottsdale in September

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insurance&beneďŹ ts

Obamacare Is Nigh: You and the Exchange

By Paul Breslau,

A

s you read this article, the Exchange portion of Health Care Reform is days around the corner. The law is formally the Patient Protection & Affordable Care Act (PPACA) and is referred to as Obamacare. The law requires each state to have a public Exchange, also referred to as a Marketplace. The Exchange is scheduled to be operational Oct. 1 for effective dates starting January 2014.

This means that you and every employer, individual and family will start to compare your current plans to what will soon be available. In very simple and high-level terms, hereâ&#x20AC;&#x2122;s what to expect.

Exchange Description What is an Exchange? In Arizona, the public Exchange will be the www.HealthCare.gov website. This is a federally run insurance shopping website for individuals and families. Government tax subsidies will be included in the premium calculations for each individual and family based on personal income, family size and federal poverty levels. The subsidies are only if a person is not eligible for an employer-based group health plan or other subsidized coverage.

Private health insurance companies including Aetna, BlueCross, CIGNA, Health Net, Humana and UofA Healthcare, as well as newly created Meritus, will offer Exchange policies.

Health insurance companies can continue to offer policies in Arizona and decide not to participate in the public exchange. UnitedHealthcare Golden Rule has elected to go this route. Exchange policies will be regulated to include 10 essential areas of health

coverage, similar to what health insurance covers now. There will be bronze, silver, gold and platinum levels of coverage. The tax subsidy is based on the silver level. Rates and premiums and all other aspects of the Exchange are regulated.

Individuals & Families Starting in 2014, Health Care Reform includes an individual mandate that everyone have health insurance or pay a tax penalty. Many people will continue to choose to be covered by their employers, the Veterans Administration, the Indian Health Services, Medicare, etc., and these will satisfy the mandate. Others will continue to be covered by Medicaid, called AHCCCS in Arizona. Millions of remaining people will shop on the Exchange to determine their premium and their tax subsidy, if any. With or without a subsidy they can purchase a policy on the Exchange if it improves their situation. Starting in October both insured and uninsured people will start evaluating what they will have under the Exchange.

Small Employer Groups Employer groups with fewer than 50 employees will not be required to offer group health insurance. Many of these employers will start evaluating their situations in October. Should the group health plan be continued? Or are there better Exchange-oriented options. In my opinion, these comparisons will result in a wide range of outcomes. Businesses with higher-income employees will be impacted the least.

In group insurance, the employer is required to pay at least 50 percent of the employee premium. Employer groups with lowerpaid employees will see the exchange-based premium subsidies

# \ " Â&#x2C6; " " available to these employees, however, they will not be eligible for the subsidies. There are many who predict such employers will be tempted to terminate the group health plan. They can

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attract and retain employees. They will leave health insurance to the Exchange.

Large Employer Groups If you work for an established large employer that offers a

" # % " ' ' # % ence for you in the months ahead. There may be an opportunity to save by moving dependent spouses to the Exchange instead of the group plan. This may or may not be with a tax subsidy. Your Human Resources department will continue to manage and com # % " # Larger employers (those with 50 or more employees) that Â&#x2019; % Â&#x2026;

" Â&#x2019; be assessed a penalty until 2015 since the employer reporting portion of Health Care Reform has been delayed. However, these employers and their employees will start evaluating Exchange solutions. The various scenarios are many and complicated. Calculation models and templates exist to help these evaluations.

You and the Exchange Everyone will ultimately be impacted by Health Care Reform, which is being implemented over many years. The public Exchanges are the heart of the program and are activating Oct. 1. â&#x20AC;&#x153;As the situation unfolds in this next period, both state and federal govern-

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f youâ&#x20AC;&#x2122;re a modern marketer, like me, then you already know the two latest buzz words are content marketing and video. But letâ&#x20AC;&#x2122;s be honest. Itâ&#x20AC;&#x2122;s not as simple as posting a couple of blogs here and there. Iâ&#x20AC;&#x2122;m not going to try to tell you itâ&#x20AC;&#x2122;s a piece of cake, but if you havenâ&#x20AC;&#x2122;t jumped on the content bandwagon, here are a few compelling reasons to start lacing up those running shoes (notice I said running, not walking shoes)!

Over the past two years I have had the honor of working with three extraordinary media companies with very different content strategies, yet all three had one underlining objective: to expand their video content strategy to increase ROI. Why video, you ask? Itâ&#x20AC;&#x2122;s quite simple. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. According to ComScore, 89 million people in the United States are

54 | Scottsdale Airpark News September 2013

going to watch 1.2 billion online videos today. With stats like these, there is no doubt video is one of the most powerful marketing platforms and why video budgets have skyrocketed.

So letâ&#x20AC;&#x2122;s dial this information down for small businesses. You donâ&#x20AC;&#x2122;t have to be a large media company or have an extensive budget to create a successful video content strategy. In fact, right now small businesses have a huge opportunity to start paving the way toward dominating in search. One topic I am continually educating clients about is how Google has shifted its formula for ranking search results. The days of SEO strategy based on quality links is a thing of the past. Today, SEO is all about the site with an emphasis on creating highquality content that users want to use and share.

The launch in 2011 of Google+ (aka G+), a social networking and identity service, was a precursor to where search is headed. Though many of my clients view Google+ as just another social platform to manage, there is much more behind the curtains. Basically, Google created G+ to help them determine who the authority leaders are when it comes to content. With tools like YouTube and Google+ under their belt, they can track and analyze whose content is being viewed, shared, commented, and liked the most. Genius, huh?

For a content-driven marketer like me, this shift is music to my ears. When you take what we know about videouser engagement and couple it with Googleâ&#x20AC;&#x2122;s new ranking formula, what you get is a unique opportunity to seize and own the conversation in your niche while pushing your competitors down south in search. Video is 53 times

' # "

page of Google search results than any other type of content. So if your target customer uses Google, you need to be using video (Forrester Research). This is exactly what I help clients do every day and, trust me, it works!

Aside from its SEO value, video also provides companies the ability to

digitally develop a personal relationship with a consumer. With contextual content, you are limited to a one-dimensional approach to engagement. With video, you have the ability to captivate a consumerâ&#x20AC;&#x2122;s attention and elicit emotion through sound, image and text. Knowing that you have about eight seconds to grab a consumerâ&#x20AC;&#x2122;s attention before they leave your site, having video can mean the difference between maintaining a prospect or creating a new customer.

If youâ&#x20AC;&#x2122;re asking yourself, â&#x20AC;&#x153;Where do I begin to develop the right video content strategy for my business and, most important, within my budget?â&#x20AC;? then the second part of this series is just for you.

I will be providing actionable tips on developing a video content strategy and

maximizing your content budget. Â&#x201E;

Jessa Mendoza is vice president of operations and content development at WireBuzz. com, a Scottsdale Airpark-based video content marketing company that develops strategically optimized video campaigns that convert targeted Internet audiences into customers. Always ready for a

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Visit www.scottsdaleairpark.com to watch Jessaâ&#x20AC;&#x2122;s video, which delves deeper into where Googleâ&#x20AC;&#x2122;s search is headed and Googleâ&#x20AC;&#x2122;s key indicators of content relevance.

September 2013 Scottsdale Airpark News | 55

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ith the enormous growth in mobile and smartphone usage, now is the time to integrate mobile marketing into your business strategy. Regardless if your business operates solely online or has a brick-andmortar location, you must have a mobile % Â&#x2C6;

Â&#x2019; # they are on the go, you are not only losing business, youâ&#x20AC;&#x2122;re driving business to competitors who do have a mobile site.

With the online marketing world becoming increasingly competitive, itâ&#x20AC;&#x2122;s essential that businesses do everything they can to stay on top. One of the ways to do this is by creating websites or applications for mobile devices. There are more than 1.8 billion smartphone users around the world, and this number is increasing exponentially. Instead of using a computer, potential clients are turning to their smartphones, which they carry day and night, to search the web for information.

Due to this rising statistic, smallbusiness owners need to take advantage of mobile advertising and should have websites and applications designed

" # % Â&#x20AC; " clients are searching for a product or service to meet their immediate needs, they want the site to open quickly on their smartphone and be formatted in such a

56 | Scottsdale Airpark News September 2013

The three most popular things people look for on a service-based mobile site are quick buttons to call, get a map/directions or email.

All else can be abbreviated versions of your most popular pages; check your analytics. ` % %

Â&#x2026; # % because approximately nine out of every 10 mobile searches lead to an action.

SMBâ&#x20AC;&#x2122;s with well-designed mobile websites are able to reach a wider variety of potential clients to promote their products or services. When creating a mobile website, consider including the following: Â&#x17E; Information on services provided.

Tell users about your company and the services that you offer. Mobile websites arenâ&#x20AC;&#x2122;t the same as websites designed for PCs. Smartphone screens are small and users want to be able to quickly access only the important information, so keep it simple and to the point. Â&#x17E; Contact information. It would be % Â&#x2026; '

buttons on websites that allows mobile users to easily reach your company to receive or request more information or to make an appointment. Â&#x17E; Maps. Applications such as Google Maps are great to have on mobile websites because they are able to pinpoint a userâ&#x20AC;&#x2122;s location and provide accurate mileage and directions to your practice. Â&#x17E; Social media buttons. Linking to your Facebook or Twitter pages will allow

users to access your information from an outlet of their preference. A majority of smartphone holders use social media applications daily, so providing these links is important. Â&#x17E; Specials. If your practice has any promotions running for the month, you should include them on your mobile websites to entice users to make an appointment or request more information. A large majority of searches lead to an action, and promotions will only help to encourage that action.

While visiting a popular sports retailer, I noticed a client actually trying on a pair of Nike running shoes while using her mobile device to search online for the â&#x20AC;&#x153;bestâ&#x20AC;? price.

The above components are really the foundation for developing mobile websites. Â&#x201E;

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By Thomas K. Brueckner, Strategic Asset Conservation

D

epending on which experts you ask, the stock market is either about to suffer another precipitous decline a la 2007-2009â&#x20AC;&#x201D;or continue a rally with no end in sight. Both sides have their math (more on that in a moment), but the

E E R F

REN

bears increasingly have statistics, history, and facts on their side.

In early July, Americans learned that first quarter U.S. economic growth (GDP) was revised downward to 1.8 percent from the previously estimated 2.5 percent annual paceâ&#x20AC;&#x201D;a massive overestimation and a reduction to reality of nearly 30 percent.

At the beginning of August, that Q1 number was revised down furtherâ&#x20AC;&#x201D;to a paltry 1.1 percent. This means that the original number wasnâ&#x20AC;&#x2122;t off by 30 percentâ&#x20AC;&#x201D;it was off by over 127 percentâ&#x20AC;&#x201D;more than double what actually occurred.

Not to be outdone by the Commerce Department, the Labor folks just released revised productivity numbers for the first quarter as well; a stunning downward revision from a barely positive reading to a negative 1.7 percent, for both Q1 of

this year and Q4 of 2012. Iâ&#x20AC;&#x2122;m no conspiracy theorist, but when you see â&#x20AC;&#x153;rounding errorsâ&#x20AC;? like these coming from our government, you really have to wonder whether itâ&#x20AC;&#x2122;s become administration policy to put the best possible face on them first, and hope no one notices the downward revisions later.

Now, about those â&#x20AC;&#x153;rallyâ&#x20AC;? numbers: I heard a market analyst the other day state that, measured since March 9, 2009, the notorious â&#x20AC;&#x153;dreadful bottomâ&#x20AC;? of the last market slideâ&#x20AC;&#x201D;the Dow Jones Industrial Average is up nearly 138 percent, a dizzying return of over 31 percent per year over the last 4½ years. What was he implying, I wonderedâ&#x20AC;&#x201D;that this was sustainable as some sort of â&#x20AC;&#x153;new normal,â&#x20AC;? on the way to â&#x20AC;&#x153;Dow 36,000â&#x20AC;? again, the much-maligned book written in 1999 that claimed weâ&#x20AC;&#x2122;d see

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the stratosphere by 2005? Surely, he wasn’t saying that?

Then I did some math of my own: After all, when one calculates the Dow’s return since Oct. 9, 2007, the peak of the previous bull market (prior to the sell-off whose bottom he conveniently chose as his starting point), the DJIA index is up only 9.6 percent in 5¾ years, or an average annual return of not quite 1.7 percent, not exactly a ringing endorsement for stock market nirvana.

While those are both extreme examples, let’s take a more realistic starting point. From the start of the current millennium, Jan. 3, 2000, the S&P 500 (a far broader and more diversified representation of what the stock market has done) is up 12.7 percent in 13 years and eight months, an average annual increase of just 0.9 percent, far below its historical average of 8.3 percent and not even in the same neighborhood as the 31 percent yearly pace touted by the over-enthusiastic analysts on some business networks. If we then remember that this stellar yield has been achieved largely with the aid of an accommodative Federal Reserve chairman who has, since taking the helm, essentially quintupled the nation’s money supply, one could begin to wonder what future price—in devalued currency, inflation, and loss of international standing—we may yet pay as a country for keeping the economy limping forward and the stock market propped up. Since 2008, the assets on the Fed’s balance sheet have ballooned from $480 billion to a staggering $3.5 trillion.

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Thomas K. Brueckner, CLTC, is president/CEO of Strategic Asset Conservation in Scottsdale, a conservative wealth management firm with clients in 18 states and 6 countries. He is a 2011 Advisor of the Year national finalist, a radio talk show host, and a mentor to other advisors nationally. He may be reached for comment at go2knight.com.

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crawling before, just wait until the implementation of Obamacare begins in early October and really hits the economy come January. The entire service sector of the economy has already warned us of the end of the 40-hour work week, as restaurants, hotel chains and the like have announced cuts to all hourly employees to below 30 hours per week, to say nothing of the many regulatory and filing burdens all businesses will have to comply with.

Finally, keep in mind that while share prices have been rising, trading volume has been declining as fewer private investors are staying the course and mostly institutional and professional investors remain. Bill Gross, John Bogle and Jeffrey Gundlach have all directed their clients to either pare back their risk exposure significantly or get out of the market entirely. In mid-August, billionaire investor George Soros placed a bearish call on the S&P 500, increasing the put position (a bet that the S&P 500 is going lower) from 1.28 percent of his fund in the first quarter, to 13.54 percent today, a clear sign that Soros thinks the end of this rally is imminent.

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A Conversation with Joe Galli of NSCC

Kimberly Hundley

North Scottsdaleâ&#x20AC;&#x2122;s chamber gears up for fall

NSCC staff: Joe Galli, executive director; Erica Hartwick public relations assistant; Molly Brown, event coordinator; and Joe Harvey, sales representative

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Sept. 12: Ribbon Cutting â&#x20AC;&#x201C; Title Boxing Club: Attend a free boxing class at 4:30 p.m. or 6:30 p.m. with Chamber staff and other members to celebrate the clubâ&#x20AC;&#x2122;s new Scottsdale location at 15090 N. Northsight Blvd. Ribbon cutting will be at 5:45 with light ďŹ nger foods and prize giveaways.

Sept. 25: Business Resource Lunch: 11:30 a.m-1 p.m. Twisted Rose Winery, 15040 N. Northsight Blvd.

Sept. 28: Celebrity Chef Collaboration: Entice your palate and mind as you taste one-of-a-kind recipes by Arizona chefs, dine on lavish hors dâ&#x20AC;&#x2122; oeuvres and spirits, bid on silent auction items and mix and mingle the night away, all in support of AMCH. The event, 6 p.m.10 p.m., is at SubZero/Wolf Showroom, 15570 N. 83rd Way. Saturdays: Chamber Radio Show: The weekly radio program â&#x20AC;&#x153;Chamber Business Hourâ&#x20AC;? is a blend of business and politics. Members are encouraged to be part of the program by sharing their latest business news, product or service with a listening audience of more than 50,000 people weekly. Tune in 8 a.m. to 9 a.m. Saturdays on 1100 KFNX.

62 | Scottsdale Airpark News September 2013

J

+ # "" role of executive director for North Scottsdale Chamber of Commerce in December 2012, bringing a strong political and management background to the organization while instituting a new Â&#x2026; 77

# " organization designed to promote member businesses and the North Scottsdale business community as a whole. As the chamber ramps up for the busy fall season, we checked in with Galli on whatâ&#x20AC;&#x2122;s changed so far this year, and whatâ&#x20AC;&#x2122;s in the works for the rest of 2013 into 2014.

Can you describe the overall direction of the chamber when you arrived and how itâ&#x20AC;&#x2122;s changed since you came on board?

The organization was very onedimensional when I arrived. It was founded on networking and B2B relationshipsâ&#x20AC;&#x201D;and it did that and still does that very well.

But chambers of commerce missions have changed and evolved over the decades and in the new economy. Chambers have become great advocates for businesses â&#x20AC;Ś promoting economic development initiatives and engaging in political action

'

# business. So we adopted that as part of our mission as well.

How has the broadened mission affected membership?

From a member attraction and retention

standpoint, our membership has grown outside of service industry folks, who were our core component. Our membership has shifted into some of the communityâ&#x20AC;&#x2122;s hallmark [entities] â&#x20AC;Ś For example, Four Seasons, Fairmont Scottsdale Princess, Scottsdale Healthcare, and APS are now members. So weâ&#x20AC;&#x2122;ve made an attempt to represent the entire business community rather than one segment; not that one is greater than another, but there is a great synergy between them [tourism, services, public health, utilities, retail, etc.].

How many members do you have now, and how does that compare to years past?

Weâ&#x20AC;&#x2122;re at about 450, which I understand is down somewhat. But itâ&#x20AC;&#x2122;s a stronger, more engaged and more loyal membership that %

% % Â&#x2026;

than just networking and B2B. What is NSCCâ&#x20AC;&#x2122;s overarching goal?

Our goal is to provide a value that sustains chamber membership in a growing part of the community. This is a very busy place and itâ&#x20AC;&#x2122;s an ever-evolving community, itâ&#x20AC;&#x2122;s a young community, itâ&#x20AC;&#x2122;s getting its roots as a community, and weâ&#x20AC;&#x2122;re along for the ride.

What is coming up for fall?

On the 22nd of October is the second annual â&#x20AC;&#x153;Hiring Our Heroes,â&#x20AC;? which is our veteransâ&#x20AC;&#x2122; and spousesâ&#x20AC;&#x2122; job fair in partnership with the U.S. Chamber and ESGR (Employer Support for the Guard and Reserve).

How did the job fair go last year?

We had over 90 employers from the entire metro Phoenix area, including folks like Scottsdale Healthcare, Boeing, and the U.S. Border Patrol. About 350 came through seeking employment. Weâ&#x20AC;&#x2122;re currently narrowing our site selection for the event and will be making an announcement soon.

What else is on the horizon for fall?

Our fall tradeshow is Oct. 30. Weâ&#x20AC;&#x2122;ll have about 80 folks in the back parking lot [with 6-foot table displays]â&#x20AC;&#x201D;members sharing what they do. We invite the community to join us. Typically we have live music or a DJ, great food and great sponsors. Itâ&#x20AC;&#x2122;s a family event, and we encourage people to bring their kids out. Last year, we launched NorthScottsdalePreferred.com, an online listing of our members. Iâ&#x20AC;&#x2122;m not sure if

weâ&#x20AC;&#x2122;ll have any big surprises up our sleeve this year, but we might, so stay tuned.

Tell us about the â&#x20AC;&#x153;Chamber Business Hourâ&#x20AC;? that NSCC has been airing Valleywide for the last 18 months on KFNX. We provide two segments upfront with our business members and the last half of the hour is spent speaking with the Arizona Chamber of Commerce & Industry about policy aspects that impact business. Any of our chamber business members can have up to a 12-minute segmentâ&#x20AC;&#x201D;itâ&#x20AC;&#x2122;s a conversation about what they do. We typically utilize it for our new members â&#x20AC;Ś and they love it. A lot of them like to use the show to promote upcoming events.

Are you often asked about the difference between NSCC and the Scottsdale Area Chamber of Commerce?

I do get asked occasionally, and my response is the Scottsdale Area chamber is a great chamber; itâ&#x20AC;&#x2122;s been around for 60 years, and they represent the entire community and that is a tough job, and the community should be grateful because now they have two voices for

September 2013 Scottsdale Airpark News | 63

business. Our focus is on the north side of town â&#x20AC;Ś but we work in partnership on a number of things.

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Recent NSCC events calendars indicate that the sheer number of get-togethersâ&#x20AC;&#x201D;and there used to be a bevy of themâ&#x20AC;&#x201D;has been reduced this year. What is the thinking behind that?

We have experienced growing pains over our young seven years â&#x20AC;Ś and we have pared down our events to make it reasonable. We still offer great networking experiences, we still do B2B, we eat at chamber-member restaurants, and we support each other because itâ&#x20AC;&#x2122;s important that the community comes together over certain issuesâ&#x20AC;&#x201D;particularly economic development.

What key regular events have been retained? Â&#x20AC; % '

Â&#x20AC; # month, and an after-hours mixer the third Wednesday. And weâ&#x20AC;&#x2122;ve emphasized the educational aspect of our â&#x20AC;&#x153;Lunch & Learn,â&#x20AC;? which meets on the second Wednesday at the Scottsdale Business Institute (in the Airpark); weâ&#x20AC;&#x2122;ve done classes on topics such as how to use LinkedIn to build leads, on leadership, and on workplace safety. In September, the lunch is a new member orientation for those who have joined the previous three months; in October, the Lunch & Learn will focus on senior living and the challenges of how to best take care of your elders. The fourth Wednesday of every month we also do a Business Resource Lunch that focuses on networking.

What are examples of new events the chamber has created?

Weâ&#x20AC;&#x2122;ll have an annual meeting in January, when we pass the gavel from board chair to board chair. Weâ&#x20AC;&#x2122;ve also introduced a community economic breakfast in June/July.

What would you like business owners who are not yet members to know about NSCC? We are the communityâ&#x20AC;&#x2122;s business association that is focused on promoting our members to expand and grow their bottom lines and " Â&#x2026; Â&#x2026;

important to business before our local, federal and state government. Â&#x201E;

NSCC 14301 N. 87th St., Suite 110 (Corner of 87th Street & Raintree) 480-889-8987 northscottsdalechamber.org

Membership NonproďŹ t: $195 Individual: $295 Small Business: $395 Corporate: $495

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ADVICE FROM WEISS SEPTEMBER Business Horoscope

By Weiss Kelly, PMAFA Whether you’re a small-business owner or have other career aspirations, insights into how the planets influence your work month can help you plan for maximum performance and project success.

ARIES 3/2-4/19 A shift of energy can have you thinking more creatively this month. The New Moon on the 5th brings new avenues of marketing ideas to explore. The first two weeks are a good period to send out notices, make inquires, or expand your work in some unique style. If matters are delayed or a project awaits confirmation, things will start to move ahead toward the end of the month. September is productive.

in the month. At first, though, plan on spending private time catching up with the demands of your work, which may keep you “grounded” until the 19th (staying late at the office or bringing some work home). Confidential matters require you to stick to a routine and keep to yourself. By the 23rd, you are in your element, interacting with others. A major change lies ahead for you (October-April).

TAURUS 4/20-5/20 New circumstances and an opportunity to change direction arrive with the New Moon on the 5th. This month may relate to some changes in joint arrangements or dealings with others that require a new course of action. Advice: when dealing with an agreement or new venture, take a “wait and see” attitude; see what they want before setting up your own plans. For you, September is one of the busiest and rewarding months of 2013.

SCORPIO 10/23-11/21 It’s getting better, because you’re getting better at controlling certain matters or conditions at work. September’s theme is to introduce yourself to other like-minded professionals, and to do some investigating (you’re good at that) if you’re looking for a new position or work-related change, which could occur in November. Work continues to be challenging, and it is no time give up. Put your intuitive ability to use when dealing with difficult problems or people.

GEMINI 5/21-6/20 The last quarter of the year is ideal to do a selfinventory and review the past six months. What did you accomplish and where are you heading? Make a plan and put it in writing. Your associations (social and professional) can be valuable this month. Emphasis is on co-workers and community events, which takes on a more active role in your business world. Your work schedule is likely to be altered by the 23rd.

SAGITTARIUS 11/22-12/21 September will keep you on the go, and for the first two weeks restricted in some manner. Delays and interferences are apt to happen through the 19th. Avoid making any definite business plans without proper consultation. Make alternate arrangements and expect to be dealing with many details and minor issues. By midmonth, you will have more latitude to do things your way and have an edge over competitors. Associations become more harmonious the last week.

CANCER 6/21-7/22 Don’t allow any abrupt changes or criticism to upset you as you begin the first work week. With so many detailed issues and projects underway, expect a busy three weeks ahead. Work verses your home life may be a real balancing act. The last week is favorable for making arrangements to meet with clients in a more social setting (lunch?).

LEO 7/23-8/22 You’ll be thinking green most of the month, as your main focus will be on monetary matters such as a quarterly budget or financial plan. Personal income, business expenses, higher costs, etc., require your attention the first half of this month.

The possibility of financial gain through some hidden resources is a strong potential. It’s especially important right now to stay abreast of what is happening currently in your given industry/business.

VIRGO 8/23-9/22 September is your birthday month and the ideal time to take professional initiative and action. The first week can be your most progressive. New ideas, changes, new contacts occur. Your eye for details and doing the job the right way is your secret to success. So why expect others to be as competent as you? Work-related projects can be completed by the third week, and then you’ll have some time for your own interests. Put a little social mixing into your schedule by the 23rd.

LIBRA 9/23-10/22 There will be plenty of opportunities to join your colleagues, attend business meetings, seminars, local events, etc., later

CAPRICORN 12/22-1/21 Why complain? This is a good month. If engaged in pending legal matters, expect a successful outcome (providing you have the necessary info in order). The same goes for business presentations. Keep an eye on any kind of insurance and health-related contracts, as those industries are in major overhauls. Travel is likely, and should be a pleasant experience. Get ready for a change in the corporate structure as soon as next month.

AQUARIUS 1/22-2/18 Basically you are a social/political animal, and this month it’s to your advantage to get back to what you do so well: networking. As you start out the month, put together a solid plan with definite goals that can be reached before the 19th. Use all means of communication. Your social skills will get plenty of exercise the last half of September. Get back in touch with fellow associates, and attend funding events and mixers. September makes up for last month’s sluggishness.

PISCES 2/19-3/20 You may have little time for your own interests the first week or so, as extra work requires your presence. Take the time to appreciate exchanges with workers, clients and new associates you will be encountering. This month is one of the most advantageous times to attend business events; you could come across an unexpected opportunity that proves a turning point. Be assertive with interacting with competitors. A compromise ends your month well.

Weiss Kelly is a professional astrologer based in the Scottsdale Airpark. Voted to the board of the Professional Member American Federation of Astrologers, she is available for personal/business forecasts on CD, as well as speaking engagements for business and social meetings

For your personal forecast on CD, contact Weiss at weissastro@aol.com.

66 | Scottsdale Airpark News September 2013

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Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

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ATTORNEYS ATTORNEYS/ BANKRUPTCY

14555 N. Scottsdale Rd., Suite 340 Scottsdale, AZ 85254 Phone: 480-948-1711 Fax: 480-951-3887

Family Law & Mediation Cindy Best, Attorney 14300 N. Northsight Blvd., Suite 204 Scottsdale, AZ 85260 Phone: 480-219-2433 www.bestlawaz.com

16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

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ATTORNEYS/ FAMILY LAW (CONT...)

HYMSON GOLDSTEIN & PANTILIAT, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

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Scottsdale, AZ 85260 Phone: 888-243-0397 www.earnhardtcadillac.com

AUTO GLASS

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ATTORNEYS/ CONSTRUCTION LAW Robert A. Parsons rparsons@patentsavers.com Michael W. Goltry mgoltry@patentsavers.com

Gregory P. Gillis, Randy Nussbaum, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

AUTOMOTIVE LUXURY DEALER

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ATTORNEYS/ COMMERCIAL LITIGATION

AUTO SERVICE/ REPAIR

15615 North 71st Street, Suite 106 Scottsdale, AZ 85254 Phone: 480-991-3435 Fax: 480-991-3563 Website: www.patentsavers.com

ATTORNEYS/ PERSONAL INJURY

8245 E. Butherus Dr. Scottsdale, AZ 85260 Phone: 480-951-4054 www.raycocarserviceaz.net

BANKING/SAVINGS/LOANS

ATTORNEYS/ ESTATE PLANNING AND PROBATE

HYMSON GOLDSTEIN & PANTILIAT, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com Randy Nussbaum, David A. McCarville 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

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ATTORNEYS/ TRADEMARK LAW

Robert A. Parsons rparsons@patentsavers.com Michael W. Goltry mgoltry@patentsavers.com

ATTORNEYS/ FAMILY LAW

Family Law & Mediation

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Scottsdale: 6232 N. 32nd St. • 16277 N. Greenway-Hayden Loop 22841 N. 19th Ave. • 7401 E. Camelback Rd. Phone: 602-912-5500 www.ffb.com

AUTOMOTIVE - BMW SERVICE

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September 2013 Scottsdale Airpark News | 69

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Karen L. Evers, Agency Owner/Insurance Consultant ! " # $ % Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

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Experts in the Sale and Purchase of Aviation Businesses &! # ! ( Phone: 480-421-9680 www.fbosales.com

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GAL PALS Fighting Ovarian Cancer with TEAL (Teach Early and Live) Accepting Donations for Non-ProďŹ t Nancy Twedt/Mike Esses 15401 N. 63rd St., Scottsdale, AZ 85254 Phone: 480-991-0731 uniquelytwedt@yahoo.com esses47@hotmail.com

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COMMERCIAL LENDING

Scottsdale: % %% +

; Phone: 480-607-DELI(3354)

We Deliver & Offering Catering Too! www.RinaldisDeli.com

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14427 N. 73rd Street, Scottsdale, AZ 85260 Phone: 480-947-5545 Fax: 480-315-1336 www.troonglass.com

% + ! > ? Q(* X

Y % %[ > >(! !#\ >!# " ;] Q( #!* 10320 W. McDowell Rd., Bldg J-1033, Avondale Phone: 623-734-7817

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COMMERCIAL CLEANING & STAFFING

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COMPUTER & ELECTRONIC RECYCLING

Feature Marketing, Inc. 15040 N. Northsight, Suite 204 Scottsdale, AZ 85260 Phone: 480-398-7700 Email: chefnick@twistedrosewinery.com twistedrosewinery.com

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ARRANGE PICKUP OR DROP OFF OF YOUR COMPUTER OR ELECTRONICS TO BE RECYCLED 20 Years in the Airpark % + ( "

Phone: 480-947-9912 www.featuremarketing.com

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70 | Scottsdale Airpark News September 2013

Commercial Cleaning Services ^ \ >!# ] ; ] ;] chandler876543@aol.com

Feature Marketing, Inc. HIGH END REFURBISHED COMPUTER EQUIPMENT 16000 N. 80th St., Suite D Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

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Offering Video Resumes %; + + ( !\( ` { % Scottsdale, AZ 85260 Phone: 480-922-9500 Fax: 480-922-9504 \ $ ) #\

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SD E

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COMPUTER DONATIONS FOR OUR TROOPS

Psycho Jock Sportswear

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Embroidery/Silk Screening

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September 2013 Scottsdale Airpark News | 71

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FINANCIAL SERVICES (CONT ...)

Nathalie Potvin, Financial Advisor AAMSÂŽ Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Scottsdale, AZ 85255-9155 Phone: 480-419-2014 Fax: 480-419-2404 Toll Free: 800-453-6737 nathalie.potvin@wfadvisors.com www.wfadvisors.com/nathalie.potvin

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14427 N. 73rd Street, Scottsdale, AZ 85260 Phone: 480-947-5545 Fax: 480-315-1336 www.troonglass.com

HOTELS (CONT ...)

16630 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-998-9211 â&#x20AC;˘ Fax: 480-607-2893 www.sleepinnscottsdale.com

HARDWARE

FINGERPRINTING 7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

HOTELS 7330 N. Pima Rd., Scottsdale, AZ 85258 Phone: 480-948-3800 www.daysinnscottsdale.com

FINGERPRINTING SCOTTSDALE 15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.FingerPrintingScottsdale.com Your place to go when you need to be

FAST and ACCURATELY! We provide pre-employment and licensing

FIREARMS SALES & SERVICE

16620 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-348-9280 Fax: 480-348-9281 www.scottsdalehamptoninnandsuites.com 10101 N. Scottsdale Rd., Scottsdale, AZ 85253 Phone: 480-443-3233 Fax: 480-443-9149 www.scottsdaleshea.hamptoninn.com

14255 N. 87th St., Scottsdale, AZ 85260 Phone: 480-922-6500 www.scottsdalewingate.com

INSURANCE %; + + ( !\( ` { % Scottsdale, AZ 85260 Phone: 480-922-7776 Email: Info@USAutoweapons.com www.usautoweapons.com

GENERAL CONTRACTING

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

GENERAL CONTRACTING (CONT ...)

FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS PLEASE CALL FOR A FREE ESTIMATE Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

72 | Scottsdale Airpark News September 2013

Holiday Inn Express Scottsdale North 7350 E. Gold Dust Ave. Scottsdale, AZ 85258 Phone: 480-596-6559 â&#x20AC;˘ Fax: 480-596-0554 www.holidayinnexpress.com/scottsdalenort Karen L. Evers, Agency Owner/Insurance Consultant ! " # $ % Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com Rachel Jones, Director of Sales 17010 N. Scottsdale Rd., Scottsdale, AZ 85255 Phone: 480-922-8400 Fax: 480-419-8163 www.marriott.com/phxcn

16770 N. Perimeter Dr., Scottsdale, AZ 85260 Phone: 480-502-3836 www.scottsdalemarriott.com

INTERNET MARKETING

BX3 Interactive } ^ ? % Scottsdale, AZ 85260 Phone: 877-222-1707 | Email: hello@bx3.me bx3interactive.com Complete web development, software and marketing solutions.

15955 N Dial Blvd, Suite 1B, Scottsdale, AZ 85260 Phone: 480-659-4100 Fax: 480-659-9180 www.tempocreative.com

LOCKSMITHS

$!

Scottsdale, AZ 85260 Phone: 480-596-9700 www.pinnaclelock.com

JEWELRY

MERGERS AND ACQUISITIONS

We get businesses sold To learn how you can get top dollar for your company, call &! # ! ( Phone: 480-421-9789 ) * #

#1 Ranking Arizona 11 Straight Years!

MOTORCYCLES MAILING LISTS & SERVICES

Desert Village 23233 N. Pima Rd., Suite 109, Scottsdale, AZ 85255 Phone: 480-515-1200

Ahwatukee Town Center 4843 E. Ray Rd., Ahwatukee, AZ 85044 Phone: 480-598-0306

Complete Lettershop Services

$! "] Scottsdale, AZ 85260 Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

LIFE INSURANCE

Karen L. Evers, Agency Owner/Insurance Consultant ! " # $ % Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

LYMPHATIC MASSAGE

Harley-Davidson of Scottsdale 15600 N. Hayden Rd. Scottsdale, AZ 85260 480-905-1903 Email: info@hdofscottsdale.com www.hdofscottsdale.com

NETWORKING ORGANIZATIONS

LANDSCAPING

Taking Care of Your Landscaping Needs 25847 N. 19th Ave., Phoenix, AZ 85085 Phone: 623-879-7547 www.pocklandscapesolutions.com

businessdirectory

INTERNET MARKETING (CONT ...)

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

NORTH

SCOTTSDALE Chamber of Commerce 14301 North 87th Street, Suite 110 Scottsdale, AZ 85260 Phone: 480-889-8987 â&#x20AC;˘ Fax: 480-998-3959 www.northscottsdalechamber.org

MEDICAL

15757 N. 78th Street, Suite A Scottsdale, AZ 85260 Phone: 602-265-9000 Fax: 602-528-1901 Email: infoarizonabalance@gmail.com arizonabalance.com

Lisa Platt, Administrator P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585 www.womenofscottsdale.org

MEDICAL - PHYSICAL THERAPY OFFICE MOVING

Nancy Wakely %;} { # ] Scottsdale, AZ 85260 Phone: 480-560-1600 Email: nw@lymphatichealingcenter.com www.lymphatichealingcenter.com

Neck and Back Pain Specialists } ` % % Scottsdale, AZ 85260 480-513-4801 Fax: 480-513-4867 jbagshaw@biaofscottsdale.com www.biaofscottsdale.com

Graebel Movers Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 â&#x20AC;˘ Fax: 602-447-0554 Email: jstaude@graebel.com www.graebel.com

September 2013 Scottsdale Airpark News | 73

businessdirectory

OFFICE RENTALS

PERSONAL ASSISTANT

PRINTING (CONT ...)

Business Suites at Kierland % " % % Scottsdale, AZ 85254 Phone: 480.800.4820 ! Â Â&#x201A;$ !#

)

$! Â&#x192;! # Â&#x201E;\ !

Â&#x2026;Â&#x201A;$ !#

)

$!

OFFICE SERVICES

Oâ&#x20AC;&#x2122;Day Printing "Out of Town House Checks, Errand Running, Pet Sitting, Plus Whatever Else You Might Need Done!"

Located in Scottsdale, AZ - Servicing the East Valley Phone: 480-788-1744 www.abc-az.com

$! % Scottsdale, AZ 85260 Phone: 480-947-7757 â&#x20AC;˘ Fax: 480-443-8215 www.odayprinting.com

PROMOTIONAL PRODUCTS

POOLS/SPAS/PATIOS

8426 E. Shea Blvd., Scottsdale, AZ 85260 Phone: 480-664-6600 www.boardroomsuites.com

10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599 www.sunpatioaz.com

OFFICE SPACE SERVICES

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

PROPERTY MANAGEMENT

Stephen A. Cross, CCIM â&#x20AC;&#x153;The Tenantâ&#x20AC;&#x2122;s Advocateâ&#x20AC;?

10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

14255 N. 79th St., Suite 1 Scottsdale, AZ 85260 Phone: 480-483-6100 Fax: 480-483-9596 Email: info@swimpoolwarehouse.com www.swimpoolwarehouse.com

Currently, CPIâ&#x20AC;&#x2122;s management portfolio consists of over 100 projects, approaching 4.5 million square feet, and

2323 West University Drive Tempe, AZ 85281 Phone: 480-966-2301 â&#x20AC;˘ Fax: 480-966-0132 www.cpiaz.com

PRINTING

PACKAGING/CRATING

; Â&#x2020; { % ; Tempe, AZ 85283 Phone: 480-966-9929 Fax: 480-966-0992 Phoenix@CratersAndFreighters.com www.CratersAndFreightersPhoenix.com

15770 N. Greenway-Hayden Loop, Suite 101 Scottsdale, AZ 85260 Phone: 480-483-0166 Fax: 480-483-9019 www.despinsprinting.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 â&#x20AC;˘ Fax: 480-951-7460 www.greaterairparkrealty.com

REAL ESTATE/ ATTORNEYS PAINTING CONTRACTOR

Â&#x2021;Â&#x2C6; Â&#x2030;Â&#x2030; Â&#x160;Â&#x2C6;Â&#x2039; Q Â&#x152;+Â?Â&#x152;+^ Y Â&#x2C6;+ Â? Â&#x2039; Â?Â&#x152;Â&#x2C6;+ + " PLEASE CALL FOR A FREE ESTIMATE Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

74 | Scottsdale Airpark News September 2013

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

Howard J. Weiss 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

REAL ESTATE & DEVELOPERS

RESIDENTIAL HVAC

(CONT...)

14605 N. Airport Dr., Suite 110 Scottsdale, AZ 85260 Phone: 480-483-1985 Fax: 480-483-1726 www.airportproperty.com

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 â&#x20AC;˘ Fax: 602-955-2828 www.cutlercommercial.com

1st inspection and tune up 1 unit at no charge.

Our greatest compliment is your referral 1856 E. 6th Street Tempe, AZ 85281 Phone: 480-584-3226 PetersonAC.com

RESIDENTIAL REMODELING

Our Vision: To always be the best choice for our clients.

7025 N. Scottsdale Road, Suite 220 Scottsdale, AZ 85253 Phone: 480-966-2301 â&#x20AC;˘ Fax: 480-348-1601 www.cpiaz.com p

Stephen A. Cross, CCIM â&#x20AC;&#x153;The Tenantâ&#x20AC;&#x2122;s Advocateâ&#x20AC;?

10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

REAL ESTATE & DEVELOPERS

businessdirectory

REAL ESTATE & DEVELOPERS

7750 E. Gelding Dr., Suite 4, Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

RESTAURANTS

(CONT ...)

Phone: 602-650-2260 Terry Biehn, Nicole Brook, Joe Blegen www.camidor.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 â&#x20AC;˘ Fax: 480-951-7460 www.greaterairparkrealty.com Kristin Guadagno,

14200 N. Northsight Blvd., Suite 100 Scottsdale, AZ 85260 Phone: 480-538-1940 Fax: 480-538-1960 www.chicagotitlearizona.com Email: kristin.guadagno@ctt.com

Scottsdale: % %% +

; Phone: 480-607-DELI(3354)

Realty & Management Commercial Real Estate Linda Smith Maughan, CPMÂŽ, Designated Broker 14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Phone: 480-443-8287 www.losarcosrealty.net 14080 N. Northsight Blvd.

Scottsdale, AZ 85260 Phone: 480-596-9000 www.colliers.com

Cornwell Corporation 14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212 www.cornwellcorporation.com

15576 N. Pima Rd. Scottsdale, AZ 85260 Phone: 480-368-0610

Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too! www.RinaldisDeli.com

SCREEN PRINTING & EMBROIDERY

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

1840 W. Southern Ave. Suite 14 Mesa, AZ 85202 Phone: 480.844.8080 Email: AmericanFlc@Gmail.com ! #Â?

September 2013 Scottsdale Airpark News | 75

businessdirectory

SEARCH ENGINE MARKETING

15955 N Dial Blvd, Suite 1B, Scottsdale, AZ 85260 Phone: 480-659-4100 Fax: 480-659-9180 www.tempocreative.com

TAXES

VIDEO PRODUCTION

Phone: 480-897-4400 â&#x20AC;˘ www.cervantescpa.com

MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699 www.hdgear.tv

SHIPPING TELEPHONE/TELECOMMUNICATIONS American Telephone, Inc. 7363 E. Tierra Buena Lane, Suite 140 Scottsdale, AZ 85260 Phone: 480-991-7780 ; Â&#x2020; { % ; Tempe, AZ 85283 Phone: 480-966-9929 Fax: 480-966-0992 Phoenix@CratersAndFreighters.com www.CratersAndFreightersPhoenix.com

TENANT SERVICES

} } ! Â&#x2030;!# $! % Scottsdale, AZ 85258 Phone: 480-768-7030 www.48hourmedia.com

SIGNAGE

Stephen A. Cross, CCIM â&#x20AC;&#x153;The Tenantâ&#x20AC;&#x2122;s Advocateâ&#x20AC;?

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 â&#x20AC;˘ Fax: 480-481-9848 www.sunstateprint.com

10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

Scottsdale, AZ 85260 Phone: 480-699-2106 â&#x20AC;˘ Fax: 480-538-7808 www.xpleomedia.com

WEBSITE DESIGN

SHREDDING

15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.ShredddingScottsdale.com

STORAGE

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 â&#x20AC;˘ Fax: 602-955-2828 www.cutlercommercial.com

BX3 Interactive } ^ ? % Scottsdale, AZ 85260 Phone: 877-222-1707 | Email: hello@bx3.me bx3interactive.com Complete web development, software and marketing solutions.

TRANSPORTATION

13851 N.73rd St., Scottsdale, AZ 85260 Phone: 480-991-5600 www.storagewest.com

76 | Scottsdale Airpark News September 2013

Serving Scottsdale for over 15 years!

Scottsdale, AZ Phone: 602-770-4648 Email: Lisa@jackstransportation.com www.jackstransportation.com

15955 N Dial Blvd, Suite 1B, Scottsdale, AZ 85260 Phone: 480-659-4100 Fax: 480-659-9180 www.tempocreative.com

VIDEO PRODUCTION (CONT...)

Scottsdale, AZ 85260 Phone: 480-699-2106 â&#x20AC;˘ Fax: 480-538-7808 www.xpleomedia.com

WEIGHT LOSS

LOSE UP TO 2-5 POUNDS A WEEK! 7344 E. Deer Valley Rd., Suite 100 Scottsdale, AZ 85255 Phone: 480-751-2205 www.ie-pm.com

WINDOW TINTING

15855 N. Greenway-Hayden Loop, Suite 120 Scottsdale, AZ 85260 Phone: 480-596-1133 www.mytintwizard.com

WEB SOFTWARE & MOBILE APPS WINDOWS & DOORS

BX3 Interactive } ^ ? % Scottsdale, AZ 85260 Phone: 877-222-1707 | Email: hello@bx3.me bx3interactive.com Complete web development, software and marketing solutions.

7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

First International Bank & Trust............60 Gould StafďŹ ng ...................................62 Greater Airpark Realty Services ...........10 Greyhawk Catering ............................18

BackďŹ&#x201A;ow Prevention Device Inspections23 Best Law Firm ...................................22 Boccieri Golf .....................................20 Boardroom Suites ..............................20 Business OfďŹ ce Suites at Keirland .......45 BX3 Interactive ..................................33

Jet Linx Scottsdale ..............................8

Camidor Property Services ............52-53 Chicago Title Agency..........................79 Colliers International ...........................26 Cornwell Corp....................................22 Corporate Center @ 9400 ..................59 Cross Commercial Real Estate .......... IBC Crust ................................................49 Cutler Commercial .............................17

Healthy Living Expo ...........................36 Hymson Goldstein & Pantiliat PC ...........1 Imagine Builders ................................60

L&J Motor Vehicle Services.................51 Laser Touch One ...............................35 Levrose Real Estate ..........................21 Los Arcos Realty ...............................56 Luther Law .......................................45 Malee's Thai Bistro ............................48 Michael's Creative Jewelry ................. BC

Fate Brewery.....................................46 First Fidelity Bank, Craig Litle ...............2

Tempe Sister Cities (Oktoberfest) ........43 Title Boxing Club ...............................41 Tom's Thumb Fresh Market ................39 TTI Performance Systems ...................20 Twisted Rose .....................................48

Northcentral University .......................12 North Scottsdale Chamber ..................23 Nussbaum & Gillis ..............................11

Ultimate Auto Works ..........................50

Octane Raceway ................................63

Weiss Kelly .......................................56 Western Alliance Bancorp ...................15

Despins Printing & Graphics................54 Earnhardt Cadillac .............................IFC E.D. Marshall Jewelers .......................61 Explosion Sportswear .........................57

Ray's Pizza........................................47 Rinaldi's Italian Deli ............................46 SC Dentistry......................................35 Scottsdale Airport Auto Care ...............37 Scottsdale Chamber of Commerce . 44, 55 Scottsdale Printing .............................59 Shape Up Arizona ..............................25 Shell Commercial ......................... 13, 25 Signature Real Estate Services ............31 Skyport Scottsdale ...............................9 Spa 810 Laser & Skin ........................51 Storage West ......................................7 Strategic Asset Conservation Display ...57 Sun Patio & Pool .................................6

Partner Warehouse and Distribution .....16 Pinnacle Lock & Safe .........................39 Pita CafĂŠ ..........................................47 Prestige Cleaners ..............................14 PrintScan Solutions ............................62

advertiserindex

48 Hour Media ..................................25 Abcor ...............................................64 Advanced Hearing Technologies ..........27 Airport Property Specialists ....... 5, 29, 38 Alerus Bank ......................................28 American Telephone ...........................54 Assured Imaging ................................58 Aunt Abby's Treat ..............................10 Avery Lane ........................................32

Vuria ................................................42

In addition to its unparalleled Airpark distribution, the Scottsdale Airpark News is also mailed directly to an additional 2,000 Airpark business owners every month!

Rayco ...............................................80

September 2013 Scottsdale Airpark News | 77

communitycall

Efforts Doubled to Ensure Weekend Jetaway as Airpark Signature Fall Event

T

ickets are now available for the 2nd Weekend Jetaway, which will take place on Friday, Oct. 11 from 6:30 p.m. to 10 p.m., featuring live music, culinary creations from leading Airpark chefs, cocktails and casino games—and the whole party is set within a private jet hangar within the Scottsdale Airpark.

During the event, guests will take part in a casino-style dice game, with several lucky winners taking home a multitude of luxe prizes, including the grand prize: an all-inclusive, first-class trip on a private jet for four. Tickets are now available, starting at $100 ($200 VIP) at weekendjetaway.org.

Among the popular restaurants and beverage companies preparing scrumptious items from their fall and winter menus are Dominick’s Steakhouse, North Italian Farmhouse Kierland, Peñasco Tequila, Proof – An American Canteen, Sapporo Scottsdale, Sassi Scottsdale, SOL Cocina, Stella Artois, The Greene House and Tom’s Thumb Fresh Market.

In addition, the event will feature live entertainment via popular local cover band Retroactive as well as interactive photography with Clique Photo Station and David Blaine-style magicians mingling with the crowd.

A live and silent auction will also take place, with proceeds from the entire evening benefitting the Boys & Girls Clubs of Greater Scottsdale and Pat Tillman Foundation, respectively.

“Last year, AXA Advisors Southwest dreamed up this special event as our way to give back to this great community,” says Dillan Micus, executive vice president of AXA Advisors Southwest. “Our team donat-

ed its time, money and more—and with the help of amazing partners, sponsors and party-goers, we were able to gross more than $70,000 in 2012. We welcome the community to come out for the best party of the fall to help us double—no, triple—this number!”

Local Focus But that is just half the story.

Inspired by the first year’s success, and serious about tripling the donation, Micus and his team at AXA Advisors Southwest, at 14851 N. Scottsdale Road, are not only focused on giving the area its own signature fall event, they aim to show potential sponsors and donors just how local every cent donated will stay.

How? As part of its strategy this year, AXA Advisors has divided its office into nine teams, with each of them being led by a “kid captain” from the Boys & Girls Clubs of Greater Scottsdale. Armed with the stories of the real kids below, they will be reaching out to every business in the area in the names of their kid captains throughout October.

ve Genevie

78 | Scottsdale Airpark News September 2013

Who can say no to faces like these?

GENEVIEVE P., 8 YEARS OLD A member of the Clubs for two years now, she originally started attending so her parents could both work without worrying how to keep Genevieve safe after school. Now the club is far more than a “safe haven,” and Genevieve loves participating in the art program—especially learning about da Vinci and van Gogh. The funds donated to the Club via Weekend

Jetaway will help her to continue creating and learning about art despite continued cuts in art programs at her school.

LINEUS G., 9 YEARS OLD A member of the Clubs for four years, Lineus has only recently been encouraged to try basketball. Now it's his passion, and this only child is finding new brothers and sisters to turn to in his staff mentors and fellow teammates.

The funds donated to the Club via Weekend Jetaway will help ensure the basketball program at his branch continues for another year.

Lineus

BEAU B., 7 YEARS OLD A new member, Beau just finished up his first summer camp at the Clubs and now has new friends as well as new skills going back into the school year—tech skills! With access to computers and other technologies every day at the Clubs, Beau is ready to make this his best school year yet. The funds donated to the Club via Weekend Jetaway will help ensure that each branch continues to invest in new technologies for the kids each year.

Beau

BREE M., 7 YEARS OLD A member since “all the way back in kindergarten,” as she says, Bree’s parents both work multiple jobs and first brought her to the Clubs when they worried she wasn’t getting enough attention after school. Bree is always signed up for the Club carnivals and special events—especially the field trips—and she might very well be planning events like Weekend Jetaway when she grows up! The funds donated to the Club via Weekend Jetaway will help ensure that Bree and her friends can continue to explore this great state of ours via regular field trips and special events.

Bree

CALI M., 10 YEARS OLD A member of the Clubs for three years, Cali began coming to the Club when her father took on an evening job and she needed a great place to help solve homework problems when he couldn’t be around. One of Cali’s favorite programs is SMART Girls, which gives her the opportunity to talk with other girls about peer pressure and “girl” issues that might not be the most comfortable topics to bring up with her dad, who is a single father. The funds donated to the Club via Weekend Jetaway will ensure that girls like Cali will always have programs dedicated to helping them becoming strong, self-confident women.

Cali

KAILEY S., 9 YEARS OLD Also in her third year as a Club member, brainy Kailey’s favorite thing to do is get homework assistance from her mentors and the staff. Given how much help she has received, her goal in life is to help anyone, anywhere, anytime for anything. The funds donated to the Clubs via Weekend Jetaway will ensure more kids grow up caring for others—and their grades—just like Kailey.

ce n i V

Kailey

VINCE C., 6 YEARS OLD With a year as a Club member under his belt, Vince has learned how to start living a more active lifestyle and gained oodles of self-esteem. So much so, at just 6 years old, he is now assisting the Club’s youth development supervisor on planning programs! The funds donated to the Clubs via Weekend Jetaway will ensure kids like Vince are giving a chance to get moving and motivate others.

What are you waiting for! Sponsorship opportunities and tickets are available now at www.weekendjetaway. org or by emailing abailin@hmapr.com.

CHICAGO TITLE AGENCY

EXCELLENCE IS A HABIT Financial strength, advanced technology, and phenomenal client service are why Excellence is a Habit at Chicago Title. When it comes to overcoming obstacles, pushing away barriers, and getting the job done, Chicago Title stands alone. For a powerhouse partner to drive your success, contact Chicago Title today!

Kristin Guadagno AVP, Certified Senior Escrow Officer kristin.guadagno@ctt.com (480) 538-1940

George Seevers AVP, Commercial Sales george.seevers@ctt.com (602) 667-1036

14200 N. Northsight Blvd, Suite 100 I Scottsdale, AZ 85260-3947

September 2013 Scottsdale Airpark News | 79

Stay Cool!

Oil Change .............................$22.95 Plus 5K Service. Includes Tire Rotation. Dexos, Synthetic & Diesel oils additional charge. 5 quarts of All Climate 5W30. Most vehicles. Must present coupon at time of service. Not to be combined with another offer on same product or service. Expires September 30, 2013.

Tire Rotation ............................... Free!

Anytime, up to 20â&#x20AC;? wheels.

Cooling System Service: $39.95 Drain and fill up to 1 gallon of coolant. Check hoses and belts. Not to be combined with another offer on same product or service.

Expires September 30, 2013.

Mechanical Repairs:.... 10%

Off

Up to $50 off. Shop supplies and disposal fees extra. Must present coupon at time of service. Not to be combined with another offer on same product or service. Expires September 30, 2013.

80 | Scottsdale Airpark News September 2013

CO MMER C I AL RE AL E S TAT E Medical

Office

Investment

Industrial

Retail As

KKNheard on T 960 intell igent talk r a

The number one reason tenants and buyers (unknowingly) overpay for space:

dio

They chose the wrong advocate Because I work exclusively for commercial tenants and buyers my clients get three things unavailable elsewhere: INFORMATION: I provide my clients with complete information about every available space and property, including asking prices, and the details of transactions I negotiated. Knowing what others paid and the concessions extracted is invaluable negotiating currency and serves to level the playing field.

INTELLIGENCE: Having over 2,700 commercial transactions under my belt gives me the insight to know which property owners are likely to have the greatest urgency to make below market deals.

I also know what questions to ask (and which ones not to answer), and how to compose proposals that protect tenants and buyers.

INFLUENCE: I’m well known in the industry for creating an environment where property owners are compelled to compete in order to attract and retain quality tenants. In lease and purchase transactions my clients consistently receive substantial discounts.

Inconvenient Truths: All listing agents work for the property owner and have a fiduciary duty to lease or sell their listings for the highest price and fewest concessions possible. Further, when it comes to representing tenants and buyers listing agents can be timid negotiators… and that can result in leaving thousands of dollars on the table and overlooking important deal points.

Stephen A. Cross, CCIM

480-998-7998 Tenant and Buyer Representation Lease Renewals & Renegotiations Investment Grade Real Estate Lease vs. Purchase Evaluations Forensic Lease Analysis Answers

steve@crossrealty.com www.crossrealty.com

Hundreds of savvy businesses have chosen my representation, including: Dr. Timm McCarty Dr. Hal Wilson Dr. Shelly Friedman Dr. John Bass Dr. David Israel Dr. Kory Blythe Dr. Paul Nelson Dr. Jody Reiser Dr. Ben Yanofsky Dr. Ronald Peters Dr. Larry Kaufman Dr. Jerald Powers Dr. George Masters Dr. Andrew Krygier Dr. Carl Gassmann

Scottsdale Police Dept.

Allaire Custom Furniture Dark Night Management Lighting Unlimited Bank of England Firedrum Internet Mktg.

Northsight Financial Varsity Physical Therapy Garrison Capital/Sonobello Gaylor Active Money Mgt. Scottsdale Motor Company Arizona Flooring Brokers Slots, Billiards & More ServePro of Scottsdale Western Asset Protection

Johnson & Johnson Pragmatic Investments Cactus Mailing Company Ladlow's Fine Furniture Global Database Mktg.

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