The Super Season

By Rachel Sacco Experience Scottsdale

Super Bowl LVII is coming to the Valley of the Sun on February 12, and while we at Experience Scottsdale are excited for the big game, we are especially looking forward to all the worldclass events happening in Scottsdale before and after kickoff .

Experience Scottsdale and the city of Scottsdale will promote January through March as Scottsdale Super Season, three months full of tourism-driving special events from Barrett-Jackson Collector Car Auction to Cactus League Spring Training and everything in between.

Our organization has been preparing for Super Bowl LVII since 2019, when we, along with other destination marketing organizations around the Valley, supported the bid for the game. Since then, we’ve worked with the city of Scottsdale, the Arizona Super Bowl Host Committee, our local hotels and resorts, and many other community partners to ensure Scottsdale captures some of the spotlight, corporate groups and events.

Experience Scottsdale’s Super Season campaign launched this month, with paid social and search engine advertising targeting cities across the United States.

Our promotions direct potential visitors to a dedicated microsite, scottsdalesuperseason.com, to learn all about the exciting events and activities. Much of the information also is included in a printed brochure available at the Scottsdale Tourist Information Center at Scottsdale Fashion Square and kiosks throughout Old Town Scottsdale.

Though the game will be played in Glendale, millions of eyes from afar will be on Scottsdale as Historic Old Town plays host to ESPN’s live broadcast. ESPN and the city will host a tailgate Wednesday, February 8, to Sunday, February 12, activating the area so that all those viewers witness Scottsdale’s energy and vibrancy. Plus, Experience Scottsdale will work with local and national journalists to share Scottsdale’s story with even more viewers and readers across the country.

During and leading up to the Super Bowl and WM Phoenix Open weekend, fans will be fl ying into Scottsdale Airport and fi lling up our hotels and resorts. The last time the two events coincided in Arizona in 2015, Scottsdale area hotels and resorts had 97.5% occupancy, the second highest occupancy rate in our industry’s history.

The game is a key economic development driver as well, as among those visitors are C-level executives who may one day consider Scottsdale for future vacations, meetings and corporate headquarters. Super Bowl LVII will give Scottsdale — and every community in our state — another opportunity to shine an even brighter light on our city’s incredible assets and amenities.

Yet beyond the Super Bowl, with events like Scottsdale Arabian Horse Show, Celebration of Fine Art, Arizona Indian Festival, Western Week and more, January through March is always Scottsdale’s super season. After a challenging three years, our entire hospitality community is ready for this moment. Resorts, restaurants, golf courses, shops and attractions are prepared to put our best foot forward to ensure our industry and community’s success — this super season and beyond.

Though our city will welcome millions of visitors over these next few months, I hope you also will take advantage of these world-class events happening in your own backyard. Visit scottsdalesuperseason. com to stay up-to-date on events happening throughout our community this winter and spring. 

An Eagle Dancer performs at the Arizona Indian Festival at

Scottsdale's Civic Center Park. (Christine Johnson Photography/city of Scottsdale/Submitted)

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Rachel Sacco is the president and CEO of Experience Scottsdale, which establishes Scottsdale as a year-round, luxury travel destination.

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Peterson’s Scottsdale Motors opened in 1935 on Scottsdale Road and operated for decades, selling and servicing new and used Dodge and Plymouth cars.

(Scottsdale Historical Society/Submitted)

By Joan Fudala

While much of the nation worries about snowy/ icy driving conditions in January, Scottsdale just smiles.

During this month, we welcome the tens of thousands who attend our renowned classic car auctions and shows, held under sunny skies and in dry conditions conducive to collector cars. But one can’t talk about classic cars without talking about classic, historic car dealers — the ones who have literally been the driving force behind our love aff air with motor vehicles throughout Scottsdale history.

Consider these memorable motor merchants: • Motor vehicles appeared in the United States in the 1890s and in the Phoenix area circa 1900. By 1905 there was a motorized “stage” (bus) between Phoenix and Scottsdale over routes of unpaved horse trails. Car racing was a popular attraction at the Arizona Territorial Fair; famed car racer Barney Oldfi eld was a big draw, and whetted Arizonans’ appetite to have a car of their own. • Phoenix hosted a car show in 1912. A well-publicized road race took place between San Diego and Phoenix; the winning time was 19.5 hours. Arizona Highways began publishing in the 1920s to promote the use of the state’s developing highway system. Each of these events boosted car dealer sales. • Scottsdale businessmen E.O. Brown, Charles Miller, William Kimsey and Wilford Hayden were among the fi rst local car owners in the 1910s. Their Model Ts served as transportation as well as engines for running farming/ranching equipment.

Gray Madison operated a Ford dealership on the southwest corner of Scottsdale and Camelback roads from the mid-1950s until moving to McDowell Road in

1964. (Scottsdale Historical Society/Submitted)

Today, cars drive along Scottsdale streets named in their honor. • Walter Smith opened Scottsdale’s fi rst car dealership circa 1918. Roy and Glenn Peterson followed by opening their Scottsdale Motors dealership and repair center in 1935 on Scottsdale Road. • World War II brought tire and gas rationing to cities and rural areas throughout the United States, and Detroit retooled to manufacture military vehicles. No new cars were produced during the war years. Scottsdale car repair shops flourished, recycling parts and cars as best they could. E.G. “Scotty” Scott turned his blacksmith shop into a vehicle repair facility. After the war, while the car industry worked to resume making cars for consumers, rebuilding and extending the life of existing/pre-1941 cars were vital to meet the demand of driving- and travel-hungry Americans. Arizona State College took over the former pilot training base Thunderbird Field No. 2 (on land now occupied by Scottsdale Airport and the Seventh-day Adventist’s Thunderbird Academy) and operated a voc-tech school for returning veterans. Among the courses off ered were car repair, air conditioning and upholstery. • Catering to increased demand for new and used cars, car dealerships opened in Old Town Scottsdale. Scottsdale’s fi rst post-war bank, the Bank of Douglas, also recognized the desire to buy cars and offered loans to potential purchasers. Most dealerships combined the owner’s name with the brand of car they sold. Familiar names included: John Woudenberg Pontiac, Gray Madison’s Paradise Motors (in a 1959 ad, claimed to be Scottsdale’s only franchised new car dealer), Money Jeep and Olds, Peterson’s Scottsdale Motors (Dodge and Plymouth), Spur Auto Sales (used cars), Valley Motors, Car Corral (town’s only used car dealer in the early 1950s), Loose Auto Agency, Slim Kemp’s (used car) Sales and Service, and others. • By the 1960s Scottsdale had grown as a city to 75 square miles with a population of only 44,000. Nearly every household had at least one car. Car dealers recognized a desirable consumer base in Scottsdale and saw very little regulation as to where they could locate. Within days of becoming Scottsdale’s fi rst planning director in 1963, the late George Fretz was embroiled in his fi rst zoning controversy. A prominent auto dealer wanted to locate on Scottsdale Road just south of Chaparral, which would have set the stage for “strip commercial” north along Scottsdale Road. Through his advocacy and tenacity, Fretz and the city council devised new “resort-residential” zoning, which created Scottsdale Road as the signature thoroughfare that it is today. • From 1918 through the 1960s there were car dealerships in Downtown Scottsdale — Gray Madison’s Paradise Motors on the southwest corner of Scottsdale and Camelback roads perhaps being the last (until recent years when Scottsdale Fashion Square and its immediate vicinity began hosting dealerships). Madison and others relocated to McDowell Road, where there was more land for their inventory and where people were coming to shop at the new (1969) Los Arcos Mall. • After several decades of operating on McDowell, car dealers and the city branded the area as “Motor Mile.” Among the once familiar names: Arizona English Motors, Nowak Used Cars, Scottsdale Imported Cars, Max of Switzerland, Bud Beck Pontiac-Kia, Bud Brooks Cadillac, Madison’s Chevrolet, Ray Korte Chevrolet, Jack Ross Lincoln Mercury, Kachina Cadillac, Scott Toyota, Chapman Autoplex, Linda Brock Auto, Pitre BuickHyundai, Pitre Chrysler Plymouth-Jeep-

Ray Korte moved his car dealership from Phoenix to McDowell Road in the 1970, The Scottsdale Chamber of Commerce published this map of guest ranches, hotels and resorts in the 1950s. (Scottsdale Chamber of Commerce/Submitted) taking over Madison’s spot. His daughter Virginia found many ways to promote the dealership, like sponsoring a fl oat in Parada del Sol as well as serving the community in civic leadership roles. (Joan Fudala/Submitted) Werner Schumacher opened Schumacher European Mercedes dealership on Hayden at Butherus in 1985, becoming the fi rst car dealer in the Scottsdale

Airpark. (Joan Fudala/Contributor)

When land became scarce in the Scottsdale Airpark for large new and used car dealership lots, many moved to Scottsdale Road near the

Loop 101. (Joan Fudala/Submitted)

Eagle, Pitre Isuzu, Powell Volvo-Mazda, Scottsdale Acura, Scottsdale Honda, Scottsdale Hummer, Scottsdale Porsche Audi-Jaguar, Scottsdale Lexus, Scottsdale Mitsubishi, Sun Nissan, Bill Heard Chevrolet and more. Interestingly, Russ Jackson, co-founder of the Barrett-Jackson Collector Car Auction, located his car wash among the car dealers on McDowell Road in the 1960s. • While the McDowell Corridor still hosts a few car dealerships, many car sales operations have gravitated north, following commercial and population growth and the Loop 101. • Werner Schumacher (Mercedes dealership-1985 on North Hayden Road) and Lou Grubb (Ford-1988 on Frank Lloyd Wright) were the pioneer car dealers in the Scottsdale Airpark in the 1980s; many followed. Familiar names included Van Chevrolet-GEO, Lund Cadillac, Earnhardt Hyundai, Cavallino Classics, Ed Moses Doge North Scottsdale, Gephart Classic Cars, Legend Cadillac, Lotus Cars of Scottsdale, Madison Motors, Pinnace Nissan, Right Toyota, Saturn of Scottsdale, Sun Pontiac and others. • When the airpark reached build-out and dealerships had no more room to expand, many moved north of the Scottsdale Airpark to former Arabian horse property on the west (Phoenix) side of Scottsdale Road as well as on the east side of Scottsdale Road (in Scottsdale). Familiar names: Penske (17 different car models/brands and the Penske Racing Museum), Bell Lexus, Bentley, North Scottsdale Mercedes (formerly Schumacher) and more. • In 2017, the Scottsdale Auto Showroom opened on Indian School east of Pima Road on Salt River Pima-Maricopa Indian Community Land and hosts a variety of car brands. • Several car designers/manufacturer owners have called Scottsdale home and have unveiled new models here. Malcolm Bricklin moved his headquarters to Scottsdale in the 1970s, shortly after debuting his innovative gull-wing sports car. Three of the sports cars were leased to the Scottsdale Police Department for $1 a year but were returned to the company in less than a year when Bricklin suffered financial difficulties, making spare parts hard to come by. Today, anything “Bricklin” is a collectible. Car makers Tucker, Duesenberg and Shelburg all lived here at one time. • The Barrett-Jackson Classic Car Auction began in 1967 as nonselling car show, Fiesta de los Autos Elegantes. Held at Scottsdale Stadium, it benefited the Scottsdale library and local charities. In 1971 Barrett-Jackson moved to the Safari Resort on Scottsdale Road and began auctioning classic vehicles. As the event grew, it moved to Phoenix Muni Stadium, where it was held annually from 1977 to 1988. Scottsdale Mayor Herb

Lou Grubb, far left, and his son, Dan, third from left, opened Lou Grubb Ford in the Scottsdale Airpark in 1988 and Scottsdale Saturn, shown here in 1997.

Drinkwater lured the Barrett-Jackson Classic Car Auction back to Scottsdale where the auction and show has been held at WestWorld since 1989. • Other classic car auctions in the Scottsdale area have included Kruse, Gooding, Russo and Steele, RM Sotheby’s and Bonham’s. Combined with Barrett-Jackson their economic impact locally is huge. • Options in the 2020s for buying a vehicle: Carvana car vending machines, online-only car sales with delivery to your door, waiting lists for electric vehicles. Arizona has also been a proving ground for self-driving vehicles. • Car dealers have been community leaders, too. John Woudenberg was mayor (1964); Glenn Peterson (1953), John Woudenberg (1962-64) and Virginia Korte (2013-21) served on the Scottsdale City Council; C.M. Bud Brooks chaired the Scottsdale Memorial Hospital Board of Trustees; Bud Brooks and Virginia Korte served as Scottsdale Chamber of Commerce board chairs; Max Haechler has been chair of Scottsdale Sister CitiesInterlaken Committee for years and has served as consul of Switzerland for Arizona. Linda Brock served on several local boards and commissions. Gray Begun as a classic car show in 1967, expanded as a classic car auction in 1971, the BarrettJackson — known as The World’s Greatest Collector Car Auction — is held every January at WestWorld in Scottsdale. (Joan

Fudala/Submitted)

Madison was a founder of Paradise Valley Country Club and a promoter of Scottsdale-area golf events. Lou Grubb was also a major promoter of golf and a philanthropist.

No matter whether your car craving is for a classic, a cheap commuter, a chic convertible or a child-friendly SUV, there’s a car dealer in Scottsdale waiting to serve you. 

1/31/2023. 1/31/2023.

By Weiss Kelly, PMAFA

ARIES 3/21-4/20

Happy New Year — with the emphasis on “new.” This year’s planetary landscape is dominated by women and rapid discoveries in high technology. January’s planetary pattern gets off to a slow start January 1 to January 13. This gives you a chance to fi nish up any pending obligations or just let them go. Underline January 6 for its full moon. 2023 can be your best year yet. Don’t rely on everything you year from January 1 to January 19.

Personal power days: January 26 and January 27

TAURUS 4/21-5/20

January’s accent is on the U.S. economy and the eff ect it has on your life. The fi rst half of the month plans are apt to be altered. Negotiations and personal plans get off to a rocky start January 1 to January 18, then things take a turn for the better by midmonth. It’s a seller’s market. The fi rst new year new moon highlights communications.

Personal power days: January 1, January 2, January 28 and January 29

GEMINI 5/21-6/20

The winter of 2022 has been difficult. January introduces a new era. Your ability to sell yourself can be put to practical use this month. New opportunities arise at the end of January and well into the month ahead. Expect a lot of mental chatter between January 12 and January 31. Financially, it will not be a great time. A desire to make a professional move should be withheld for now.

Personal power days: January 3, January 4, January 5, January 30 and January 31

CANCER 6/21-7/20

Early January will be fi lled with confusion and crisis in the political world so plan accordingly. After the full moon, things will speed up. Circle January 16. The fi rst new moon on January 21 brings scientifi c and technology breakthroughs. Relationships take on a new signifi cance. You won’t have fi nancial stability until March.

Personal power days: January 6 and January 7 LEO 7/21-8/22 2023 brings signs of a brighter future, as Jupiter (a more positive energy) entered Aries. Take advantage of any opportunities that come your way. This month is lighthearted, despite the world crises. Get ready for a landmark year as we enter the true age of Aquarius. Pay attention to who you want to meet, where you go, what you learn and how you present yourself.

Personal power days: January 8, January 9 and January 10

VIRGO 8/23-9/22

The fi rst 20 days of January will be slow. It’ll give you the chance to review, rethink or get rid of toxic people. Major changes are coming in the workplace. The new moon introduces alternative circumstances or new options. Make a fresh start; midmonth is favorable. Once Mars moves on by January 13, the unpredictable happens. You’re a workaholic. Take time for yourself.

Personal power days: January 11 and January 12

LIBRA 9/23-10/22

The fi rst fi ve months of this new year will determine if your relationships are successful or a failure. Do the right thing this month. Planetary turbulence leaves you seeking a purpose to your life. Businesses that relate to artistic/creative services are rapidly developing. The full moon on January 6 is the time to clear the decks. Full moons are hidden for a day or two. 2023 is an eclipse year for you.

Personal power days: January 13, January 14 and January 15

SCORPIO 10/23-11/22

Even though there’s Neptunian fog and double talk, you can move forward in 2023. The fi rst half of 2023 keeps you busy, particularly in early spring. It’s best to clear the decks of any pending work-related projects or reduce your debts. Expect to compromise with yourself and your partner(s) as you approach the end of January or the beginning of February.

Personal power days: January 16 and January 17 SAGITTARIUS 11/23-12/20

Circle the week of the eclipse on January 10 as most progressive. Improve communication. You will be working hard the fi rst two weeks of the month, like the other fi re signs, Aries and Leo. 2023 provides a position streak, encouraging you to learn something new.

Personal power days: January 18 and January 19

CAPRICORN 12/21-1/20

Don’t give up, Capricorn, you’re almost there. You’ll see an ending on January 8 or January 9. Move on. Your professional/ work circumstances pick up when Mars goes direct on January 13. Keep a close eye on world events January 19 to January 31. For the next two to three years, you will build a more stable income. The fi rst new moon of the year, on January 21, formally introduces our new era. A new collaboration will allow you to take a new direction or cop a new attitude.

Personal power days: January 20 and January 21

AQUARIUS 1/21-2/19

Anything can and will happen this month. You can push a personal project this month with little interference. Send out those resumes, make those calls and take those courses. Expect this month and last half of 2023 to be explosive. Reunite with friends and associates. Reinvent yourself. No other sign can relate to change and the unexpected.

Personal power days: January 22 and January 23

PISCES 2/20-3/20

Expect to be busy with new goals and new advancements in your fi eld of work the fi rst half of 2023. January will be unpredictable. You may be still dealing with unresolved issues from the end of 2022. They’ll need to be resolved by January 9. Return to spirituality and humanitarian concerns in the year ahead.

Personal power days: January 24 and January 25 

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