Playa Vista Direct — Oct/Nov 2021

OCTOBER - NOVEMBER 2021

D I R E C T

LEADING THE PACK Playa Vista entrepreneur launches pet industry’s first employment search engine

SPOTLIGHT ON EDUCATION Pages 26-31

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Contents EDITOR’S NOTE

HEALTH & WELLNESS

6 Making a Difference

33 Deutsch LA’s PSA takes empathetic approach on COVID-19 vaccine

PEOPLE 14 Musician Ron Morrissey performs shows for senior citizens 10 Toni Gold lives with a rare vocal disorder FOOD

34 Brazilian activewear line Vanessa SoCal combines comfort and style PET ADOPTION 36 Meet Lady Marmalade, an energetic cat that loves lots of play time

OCTOBER - NOVEMBER 2021

D I R E C T

LEADING THE PACK Playa Vista entrepreneur launches pet industry’s first employment search engine

CALENDAR

24 The Dining Dish 32 Enjoy a sweet, aromatic experience with Vegan Coconut Orange Shortbread

38 Check out fun local events including Annenberg PetSpace’s Tricks for Treats Workshop for dogs, the Playa Vista Monster Dash 5K Run and more

SPOTLIGHT ON EDUCATION Pages 26-31

On the cover: Seda Bolulu recently launched PackHire, the pet industry’s first employment search engine.

BUSINESS 22 PackHire is the pet industry’s first employment search engine 18 Veterinary clinic Modern Animal offers a new kind of experience

Photo by Luis Chavez Design by Arman Olivares

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JESSE WEINBERG AND ASSOCIATES DRE #01435805 This is not intended as a solicitation if your property is currently listed with another broker/agent. Based on information from the CLAW MLS as of Oct. 1, 2021. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.

EDITOR’S NOTE

Making a Difference

L

ocal businesses are the backbone of thriving communities. They drive economic growth, create job opportunities, help build a sense of community identity and character, and make a difference in others’ lives through the services and resources they offer.

For our “Local Leaders in Business” issue, we highlight entrepreneurs in Playa Vista who are making a positive impact in the community. Seda Bolulu was looking for a career transition that would combine her skills in talent acquisition and her passion for animals, which led to the creation of PackHire, the pet industry’s first employment search engine. The platform is free to job seekers looking for employment opportunities ranging from dog training and grooming to rescues and nonprofits, while employers can register and post jobs to find quality candidates with niche backgrounds for their pet businesses.

Modern Animal is a veterinary clinic that is gearing up to introduce a new experience for pets and their owners through better designed spaces, technology, community and a membership that includes unlimited exams.

Their goal is to build a better, more sustainable career for veterinary professionals and an improved human experience for clients.

Vanessa Salgueiro’s pandemic project turned into a business inspired by her home country of Brazil. Her line of stylish and comfortable activewear, Vanessa SoCal, is consistently sold out and Salgueiro loves connecting with and helping other women in the community.

We also highlight Playa Vista resident Toni Gold, who suffers from a rare neurological disorder called spasmodic dysphonia that impacts her vocal cords. To bring awareness and to raise funds for research, she has organized a walk on October 16 in Playa Vista to help others with her condition.

Musician Ron Morrissey performs 100 free shows a year for isolated senior citizens across the Westside, including Playa Vista. He finds it to be an extremely enriching experience and presents an upbeat performance with songs by the likes of Frank Sinatra, Elvis Presley and other artists that his audience will recognize.

Whether it’s shopping local to support small business owners or paying it forward by offering assistance to others during the pandemic, we all have the ability to contribute to the community and make a difference in the lives of those around us.

Kamala Kirk Editor • kkirk@timespublications.com

6 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

EXECUTIVE EDITOR Christina Fuoco-Karasinski christina@timespublications.com EDITOR Kamala Kirk GRAPHIC DESIGNERS Arman Olivares Kate Doll CONTRIBUTING PHOTOGRAPHER Luis Chavez CONTRIBUTING WRITERS Emily Chavez, Srianthi Perera INTERN Holly Jenvey ACCOUNT EXECUTIVE Peter Lymbertos plymbertos@timespublications.com ASSOCIATE PUBLISHER Rebecca Bermudez rbermudez@timespublications.com

CONTACT US ADVERTISING Rebecca Bermudez rbermudez@timespublications.com

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PEOPLE

‘LOUD AND CLEAR’ Suffering from a vocal disorder, Toni Gold is doing everything to help others STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTOS BY LUIS CHAVEZ

T

oni Gold considers herself one of the lucky ones.

The Playa Vista resident was quickly diagnosed with a neurological disorder called spasmodic dysphonia more than 50 years ago.

It impacts the vocal cords and makes speech difficult to produce. The “orphan” disease impacts more than 50,000 people.

“Back 50 years ago, there wasn’t much known about SD,” she says. “I saw a neurologist who was injecting Botox into the vocal cords to relieve the symptoms.

Botox is the only way that one’s voice can be somewhat normal. Unfortunately, Botox doesn’t work for me.”

To bring awareness and to raise funds for research, the National Spasmodic Dysphonia Association is hosting the virtual Walk for Talk October 7 to October 11. Gold has organized her own walk on Saturday, October 16, in Playa Vista. To participate, email toni.gold2@ gmail.com or to donate, visit givesignup. org/tonigold.

“I have lived with SD for more than 50 years, although the last 10 years have seen a more rapid decline in my voice quality,” she says. “For this reason, I decided to have my voice be heard loud and clear by participating in the NSDA’s Walk for Talk fundraising event.”

Last year, the association’s walk raised more than $228,000 nationally. Gold’s fundraiser collected $5,000 with 25 attendees. In addition, Gold committed to contribute $20,000 annually for five years.

“I’d rather do it when I’m alive, when the money can be used to research a cure because right now there is no cure,” Gold says.

“We are aiming to raise money to research a cure, but we also want to raise awareness of the condition. For example, 10 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

Toni Gold is hosting a walk to raise funds for the National Spasmodic Dysphonia Association on Saturday, October 16.

PEOPLE people think that I’ve had a stroke, or they don’t ask. I use that experience to make it educational and tell people that I have a vocal condition that’s called spasmodic dysphonia. It affects no other part of my body.”

There are two forms of National Spasmodic Dysphonia: adductor spasmodic dysphonia (AdSD) and abductor spasmodic dysphonia (AbSD), according to the National Spasmodic Dysphonia Association. Spasmodic dysphonia can also be combined with other disorders, making it more difficult to diagnose and treat.

Adductor SD, the most common form, affects approximately 80% to 90% of people with SD. In this type, spasms, usually in the thyroarytenoid muscle (TA), force the vocal folds together in adduction, or closing. AdSD can also affect the lateral cricoarytenoid muscle (LCA) or interarytenoid (IA). When looking at the larynx, an adductor SD case would show vocal folds that stay closed longer or close with more force.

These spasms occur particularly on “voiced” speech sounds.

AbSD, a less common form, occurs in approximately 10% to 20% of cases and results from spasms when the posterior cricoarytenoid muscles (PCA) abducts, or opens, the vocal folds. In AbSD, the spasms in the abductor muscles cause the vocal folds to remain open for a longer duration than should normally occur on these sound combinations. This results in the voice taking longer to complete the voiceless sounds, which makes the speaker sound “breathy.” AbSD causes problems with the production of “voiceless” speech sounds, which normally sound “airy” or “breathy” when produced.

Gold has a combination of both, which is the most difficult to treat, she says.

“Botox injections may, in the majority of the people, alleviate the symptoms, but the Botox only lasts about three months,” she says. “For people who do find Botox alleviates their symptoms, they have to go back every couple of months and get additional injections.”

Gold sought help at age 23 when she could not say words like hospital. Gold, 75, has been her own medical advocate, visiting doctors in Los Angeles, Chicago, New York and Portland. Up until 10 years ago, her voice was somewhat OK.

Toni Gold has a form of spasmodic dysphonia that blends two forms.

With age, her voice has deteriorated.

“I have two terrific careers, one as the CEO of an IPA (independent practice association), an organization that negotiated agreement with the HMOs,” she says. “The last 12 years of my career was as a financial adviser at Smith Barney. I retired in 2012.”

“My voice wasn’t that bad and every position that I had I had to do a lot of public speaking, which I was able to do for a while.”

Upon retirement, Gold became a support group leader in California for the National Spasmodic Dysphonia Association. Prior to COVID-19, the members were meeting quarterly at a physician’s office in Beverly Hills. Now it meets quarterly, but through Zoom featuring well-known speakers. The next meeting is October 30.

“What we miss via Zoom is the confidentiality of people sharing their stories,” she says.

Gold is more than happy to share her story in the hopes it will raise awareness.

“Although speech is controlled by the brain, researchers are trying to identify the exact part of the brain that causes SD,” she says. “I’m also Jewish and there has been some research that leads one to believe that the genetic default might be carrying through a Jew’s lineage. It’s very, very common. I just hope others benefit from my story.

“Living with a voice disorder is a daily challenge because verbal communication is the primary way I interact with people.

I must constantly remind myself and others that SD is not who I am, but rather a personal characteristic that makes me unique. Just as my social world has been contracting (due to my inability to communicate), my virtual world is expanding.

As the leader of the Los Angeles SD Support Group, I am able to interact with countless others who, like me, cannot be heard.”

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PEOPLE

MUSIC FOR THE MASSES Ron Morrissey leads a full life playing for seniors STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTOS BY LUIS CHAVEZ

M

usician Ron Morrissey could not make a living out of performing, but playing for seniors has enriched his life.

The Marina del Rey singer/guitarist performs 100 shows a year for isolated seniors in Santa Monica, West Los Angeles, Beverly Hills , Culver City, Playa Vista, Hermosa Beach, West Palm Beach Florida and Tuscany, Italy.

The project started merely as a way to entertain his mother-in-law after he retired in 2014.

“It had a wraparound porch, and I brought my guitar,” the 71-yearold says about her retirement home.

“She suffers from Alzheimer’s, and I was playing for her. I looked up and there were 30 clients in the audience.

They came in from everywhere, sitting around this wraparound porch.

“They were so happy I was playing music. I looked at my wife ( Joan F. Morrissey) and said, ‘Look at this.’

That was about 11 years ago. I did it first during the summers off from teaching. Now I do it all year round.”

He specializes in pop music — “sunshine pop” as it’s been called — from the 1940s to 1960s. Morrissey presents an upbeat show with songs that have sold 1 million copies or more by the likes of Frank Sinatra, Elvis Presley, Dean Martin, Fats Domino, and the Moody Blues. He wants to ensure everyone knows the tunes he’s playing.

Morrissey has been a musician since he was about 6. Believing he could not pay the bills playing music, he pursued economics and banking careers. Toward the end of his career, he (Continued on page 16) 14 14 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

Ron Morrissey says the pandemic-dictated break from performing allowed him to add songs to his set. (Photos by Luis Chavez)

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PLAYA VISTA DIRECT

OCTOBER - NOVEMBER 2021 15

PEOPLE

(Continued from page 14)

Ron Morrissey and his wife, Joan F. Morrissey. He performs on the Westside as well as Florida and Italy.

taught high school economics in LA. “I started with keyboards and accordion, but they’re difficult to lug around,” he says with a laugh.

“The guitar is the main instrument I play for seniors. You have to be very mobile. I can’t expect them to set up a piano for me. They might not have it. I bring my guitar and take it from there.”

Morrissey does not charge for his performances, nor does he accept free parking or lunches. He brings his own iced tea.

16 16 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

Morrissey and his wife have lived in Marina del Rey since 1976 and live there seven months of the year. For three months, they relocate to West Palm Beach, Florida, and then spend time in Tuscany, Italy, as well.

“The people there are very knowledgeable of the songs over there,” Morrissey says. “Every once in a while, I play an Italian song by Dean Martin or Frank Sinatra.”

The pandemic has slowed down his efforts. In 2019, he played 100 shows.

COVID-19 knocked it down to 20.

This year, he’s scheduled for 60 gigs.

“The pandemic gave me a chance to expand my sets,” he says. “I had 12 sets going into the pandemic that I used to play. Now I have 24 sets that I can play for the seniors. I was able to stay home and practice and learn new material. I’m eager to share it.”

Ron Morrissey 310-391-5475 ronmorrissey101@yahoo.com

PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 17

BUSINESS

MODERN LOVE New veterinary clinic truly cares for pets and their owners STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTOS COURTESY OF MODERN LOVE

Modern Animal’s lobby is airy and bright. The Modern Animal in Playa Vista is scheduled to open in early 2022.

M

odern Animal is gearing up to introduce its “new kind of veterinary experience” to Playa Vista residents in early 2022.

Chief Executive Officer Steven Eidelman says he founded the company after spending years in the industry.

“A number of things stood out— critical problems,” says Eidelman, who founded the dog-tracking startup

18 18 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

Whistle.

“The experience as a client was archaic. They had completely wacky technology, hospitality and the overall experience was less than desired.”

Modern Animal, he says, improves the experiences of the pet owner and veterinary professional through better designed clinics, technology and communication.

“The mission of the company is to really, truly create the best place for people to work,” Eidelman says. “We want our employees to have a more fulfilling career and to sustain their career and practice great medicine.”

Eidelman calls Modern Animal a “One Medical” model for the veterinarians, who are full time and receive equity in the company.

BUSINESS

Cricket pods is a dedicated exam room for urgent care. Exam rooms are named after the doctors’ pets.

For a $100 annual membership fee, Modern Animal offers unlimited exams, 24/7 virtual care, in-app prescription requests and delivery. There is a charge for additional services.

Modern Animal has clinics in West Hollywood and Pasadena, with others to come in Studio City and Playa Vista. In July, Modern Animal announced $75.5 million in new funding over the past year — a $35.5 million Series A led by True Ventures and Addition and a $40 million Series B led by Founders Fund, which also led the company’s seed round in 2019.

According to Rover.com, pet ownership skyrocketed during the COVID-19 pandemic. About 49% of Americans added a pet to their family in the last year. This trend is especially true for millennials: a recent study shows that 76% of 20- to 38-year-olds have a pet. The demand has never been higher for veterinary care, Eidelman says. And the experience of working in a veterinary clinic has never been

worse.

“Since we opened our doors just over a year ago, we have had the honor of taking care of thousands of pets from across Los Angeles at both our West Hollywood clinic and virtually,” Eidelman says.

Modern Animal’s Chief Executive Officer Steven Eidelman founded the dog-tracking startup Whistle.

“Our goal is to build a better, more sustainable career for veterinary professionals and a better, more human experience for pets and their owners by examining every nook and cranny of the industry and fixing any problem we can find.”

The Modern Animal staff is focused on their clients. Eidelman says many clinics are buzzing with ringing phones, faxing medical records, chitchatty clients. At Modern Animal, cats and dogs are kept in separate areas.

“The idea is to create a really safe and comfortable environment for the animal,” Eidelman says. “But the only way we can get them great care is if we also take care of humans.”

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BUSINESS

LEADING THE PACK Playa Vista entrepreneur launches pet industry’s first employment search engine STORY BY SRIANTHI PERERA | PHOTOS BY LUIS CHAVEZ

S

Playa Vista resident Seda Bolulu is the founder of PackHire, an employment search engine and recruiting firm exclusive to the pet industry.

22 22 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

eda Bolulu was looking for a career transition combining her skills in talent acquisition and passion for animals. What the Playa Vista resident found was a niche in the business world.

Bolulu noted that it was difficult to search for jobs in this particular field.

Thus, while still in business school at the University of Southern California, she created a job board for the pet industry.

“Through extensive market research we discovered that the name job boards created for the masses were not sufficiently catering to the rapidly growing $100 billion pet industry, and we wanted to build the platform where employers and candidates can easily and cost-efficiently find their pack,” Bolulu says.

PackHire, the new employment search engine and recruiting firm exclusive to the pet industry, serves the pet-loving community through its online platform. The service is free to job seekers who may search employment opportunities in areas such as veterinary care, grooming/boarding, dog training, rescues and nonprofits, pet food, retail, pet insurance and pet care start-ups.

Employers pay to register and post jobs, search the candidate resume database, and work with industry expert recruiters to find quality candidates with niche backgrounds for their pet business.

Bolulu has a decade of talent acquisition experience under her belt and her husband, Fadi Rasheed, is an employment attorney.

“Creating an employment search engine between the two of us kind of made sense,” she notes.

The couple hired technical expertise, such as web development, to fill the gaps in their knowledge. Funding was bootstrap.

It is an opportune time for applica-

tions in the pet industry. Pet ownership is at an all-time high. The American Society for the Prevention of Cruelty to Animals estimates 23 million households acquired a pet during the pandemic. The spike in ownership has sparked the growth of innovative pet products and services.

Research also showed Bolulu that investors had poured more than $2 billion of venture funding into global pet-focused startups since 2017.

According to the business information platform, Crunchbase, 2 million jobs are available in the industry across the country. To match those needs, Bolulu discovered there was no one-stopshop to search for employment.

When Bolulu started searching for a talent acquisition manager position in the pet industry, the search results were “really bad,” she says.

“They were inaccurate; a talent acquisition manager or marketing specialist search would get nursing home managers, event planners for a gentleman’s club — totally random things that were not in the pet industry or even loosely related,” Bolulu adds.

She followed up with quantitative market research and asked business owners in the pet industry questions such as on how many job boards do they post their jobs, how many relevant resumes do they get for job postings and would they use a job board in the pet industry if it existed?

Bolulu asked questions of her petloving family and friends. She also visited pet supply and grooming stores, vet clinics and similar places. Her main question was how are you finding jobs?

Most job leads came via friend networks.

“They said, ‘It’s very hard and it’s kind of all over the place,’” Bolulu says.

“The results were really telling. Clearly there was a need in the market for businesses that wanted to hire people for their pet business, that had experience in the industry or that wanted to work in the pet industry.”

Bolulu’s research, data collection and personal intuition led her to decide that a specialized job board was a necessity in the current climate.

Since the soft launch of PackHire in February, Bolulu has received encouraging statistical results to back up her

BUSINESS

Job seekers can use PackHire to search jobs in a variety of pet industries such as veterinary care, rescues and nonprofits, while employers can post jobs, search the candidate resume database and work with industry expert recruiters to find quality candidates for their pet business.

decision. PackHire has more than 1,000 registered users, among them National Veterinary Associates and Banfield Pet Hospital, and many boutique clients in grooming, doggy day care and supplies stores.

Bolulu has had more than 10,000 website visitors and a 10% clickthrough rate, which she deems “pretty high.”

Pets have always been a part of Bolulu’s life. While growing up in suburban Orange County, her family raised many animals, among them dogs, cats, birds, a turtle and a bearded dragon, a type of lizard. Currently, her pets, Meeko the dog and Uma the cat, help maintain Bolulu’s love for animals and inspire her career.

As for the future of PackHire, Bolulu wants to raise funding with seed or angel funds for its next level of devel-

opment. After starting as a job board, PackHire incorporated a recruiting services search. With those first two steps complete, the third is to be a digital community where pet professionals may connect with each other.

To that end, Bolulu plans to participate in community events including one upcoming: she will be featured at The Pet Summit, a virtual educational seminar from October 23 to October 24 as a panelist in the “Meet the Founders: The Ins and Outs of Business In The Pet Space” to discuss hiring trends, challenges and career outlook.

PackHire 714-308-3745 info@packhire.com packhire.com PLAYA PLAYAVISTA VISTADIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021 23 23

FOOD

THE DINING DISH STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTO COURTESY SOL MEXICAN COCINA

Urban Plates celebrating 10 years Urban Plates is celebrating its 10th anniversary by paying it forward.

The chef-driven, fast-casual restaurant is giving away free one-month memberships to Plate Pass, its subscription program that makes each individual entrée $10 or less for a fee that is regularly $10 per month.

The offer will apply to all Urban Plates locations for dine-in or takeout only. It does not apply to delivery or catering orders.

To get in on the deal, guests must sign up through the Urban Plates app before October 31. Once signed up, the offer will adjust the charge.

“We want everyone to experience Plate Pass,” says Urban Plates CoFounder and CEO Saad Nadhir.

“What could be more fitting than offering all individual entrées on the menu for $10 or less for our 10th anniversary? We want to share the savings with all of our guests, making the quality, variety, and craveable taste of Urban Plates even more accessible to all.”

Info: urbanplates.com

Taste of RUNWAY offers good vibes and music Guests are invited to stroll through RUNWAY as they munch on delicious small bites from their favorite restaurants during the Thursday, October 14, Taste of RUNWAY. Specialty drinks from Joliet will be available as well to wash down the bites. The $29 tickets come with 10 vouchers, one of which is good for one sample from a participating restaurant. Drinks and alcohol will be sold separately.

Tickets are good for Bull & But24 24 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

Sol Mexican Cocina’s taco vampiro comes with a double tortilla, cheese, serranos, carne asada, guacamole, pico de gallo, chipotle sauce and cotija.

terfly, Hopdoddy, Urban Plates, Joliet Café, Neighbors, LOQUI, Sol Cocina, N’ice Cream from 5:30 to 9 p.m.

RUNWAY Playa Vista is located at 12775 Millennium Drive.

Info: runwayplayavista.com

Celebrating Hispanic Heritage Month Hispanic Heritage Month, which runs through October 15, honors the cultures and contributions of Hispanic and Latino Americans.

Sol Mexican Cocina is getting in on the celebration with specials.

The events include: Taco & Tequila Tuesday: a fun, vibrant weekly event that runs from 3 p.m. to close every Tuesday and includes live music and specially priced

tacos, appetizers, and cocktails Weekend Brunch: SOL’s popular weekend brunch runs from 9 a.m. to 2 p.m. Saturdays and Sunday, offering favorites such as crab and shrimp Benedicto, chorizo and potato scramble and Casamigos Paloma Guacamole Sol: Sol’s guacamole made with mango, tequila, goat cheese, pepitas and cilantro Award-winning taco vampiro: one of Sol’s most popular specialty tacos, which comes with double tortilla, cheese, serranos, carne asada, guacamole, pico de gallo, chipotle sauce and cotija Info: solcocina.com Have news for The Dining Dish?

Email Christina Fuoco-Karasinski at christina@timespublications.com

Celebrating 20 years in the Real Estate Industry

rk #326,

6400 Crescent Park #310, Playa Vista

k E #211,

13080 Pacific Promenade #106, Playa Vista

#336,

7100 Playa Vista Dr #403, Playa Vista

d #241,

12614 W Sunrise Pl, Playa Vista

COMING SOON

SOLD

SOLD

R A N KED #1 A G EN T I N 2 02 0 *

12920 Runway Rd #143, Playa Vista

SOLD

5700 Seawalk Drive #6, Playa Vista

SOLD

5625 Crescent Park #102, Playa Vista

SOLD

13017 Discovery Creek, Playa Vista

SOLD

13200 Pacific Promenade #146, Playa Vista

6241 Crescent #408, Playa Vista

6020 Seabluff Dr #224, Playa Vista

6400 Crescent Park #109, Playa Vista

SOLD

SOLD

SOLD

SOLD

Playa Vista

Playa Vista

Crescent #207, 5815years E Seaglass Circle, 12920 Runway Rd #343, Celebrating 20 in the 5625 Real Estate Industry

13044 Pacific Promenade, #305, Playa Vista

SOLD

12473 Osprey Lane #3, Playa Vista

4206 Keystone SOLD Ave SOLD

P RBaths OPERTIES 6 Beds/5 BR/BATH SQ FT ADDRESS $4,210,000

12655 BLUFF CREEK DR #203 1/1 759 13200 PACIFIC PROMENADE #217 1/1 623 6400 CRESCENT PARK #227 2/1 960 6400 CRESCENT PARK #109 2/1 900 12963 RUNWAY ROAD #120 2/2 986 6400 CRESCENT #424 2/2 1,190 6400 CRESCENT #219 2/2 1,210 12963 RUNWAY RD #214 2/2 986 13075 PACIFIC PROMENADE #406 2/3 1,199 13031 VILLOSA PL #103 2/3 1,540 12975 AGUSTIN PL #336 2/3 1,640 7100 PLAYA VISTA DR #403 3/3 1,892 5700 SEAWALK DRIVE #12 2/3 2,005 12914 AGUSTIN PL 3/4 2,314 12914 AGUSTIN PL 3/3 2,931 12473 OSPREY LN #2 3/3 2,026 12452 OSPREY LN #1 4/4 2,638 6400 CRESCENT PARK EAST #211 1/1 770 3 Beds/2 Baths 6400 CRESCENT PARK #222 1/1 790 13200 PACIFIC PROMENADE$1,275,000 #146 1/1 667 13200 PACIFIC PROMENADE #252 1/1 685 13075 PACIFIC PROMENADE #413 1/2 868 12963Call RUNWAY ROAD #218 2/2 looking 912 to Us! Whether you are 13044 PACIFIC PROMENADE #305 2/2 1,093 6400 CRESCENT PARK #312 2/2 1,210

6030 Seabluff Dr #302

Vivian Lesny Vivian Lesny

info@vivianlesny.com

Info@VivianLesny.com | www.VivianLesny.com

SOLD

SOLD

5742 Kiyot Way, Playa Vista

6602 Para Way, Playa Vista

SOLD SOLD 10701 Hepburn Cir

SOLD

12963 Runway Rd #214, Playa Vista

SOLD

6400 Crescent Park #312, Playa Vista

SOLD

5903 S Westlawn Ave, Playa Vista

SOLD Cir SOLD Commonwealth 4528

R E P R E S E N4 TBeds/3 E D I Baths N PLAYA VISTA ADDRESS $2,500,000

PRICE

$2,850 MONTH $2,395/MONTH $2,895/MONTH $2,950/MONTH $3,350/MONTH $3,500/MONTH $3,500/MONTH $3,600/MONTH $3,650/MONTH $4,395/MONTH $4,800/MONTH $5,500/MONTH $5,800/MONTH $6,499/MONTH $6,500/MONTH $8,095/MONTH $8,375/MONTH $648,000 $565,000 $569,000 $610,000 $760,000 $779,000 sell or buy, $785,000 $795,000

310.428.7378

310.428.7378

SOLD

13080 Pacific Promenade #106, Playa Vista

Playa Vista

6011 Dawn Creek #6, Playa Vista

5 Beds/3 Baths BR/BATH SQ FT$2,650,000 PRICE

2/2 6400 CRESCENT PARK 1/2 13045 PACIFIC PROMENADE #123 2/2 6400 CRESCENT PARK #324 2/2 13080 PACIFIC PROMENADE #210 3/2 12920 RUNWAY RD #241 2/2 13080 PACIFIC PROMENADE #110 2/2 6020 SEABLUFF DR #224 2/2 5935 PLAYA VISTA DR #304 2/2 13045 PACIFIC PROMENADE #308 3/2 12963 RUNWAY RD #216 2/2 5625 CRESCENT #207 2/2 5935 PLAYA VISTA DRIVE #304 2/2 12975 AGUSTIN PLACE #435 2/2 12920 RUNWAY RD #343 2/2 5935 PLAYA VISTA DRIVE #416 3/3 6020 SEABLUFF DRIVE #129 2/2 13020 PACIFIC PROMENADE #300 2/3 5625 CRESCENT PARK #102 4 Beds/3 Baths 2/3 13080 PACIFIC PROMENADE #315 3/4 6010 CELEDON CREEK #9 $2,650,000 4/4 5815 E SEAGLASS CIRCLE 3/3 5742 KIYOT WAY 3/4 are 13017of DISCOVERY CREEK specialists our team dedicated 4/4 5903 S WESTLAWN AVE 4/4 12614 W. SUNRISE PL.

11131 Greenlawn Ave

EXCEEDING EXCEEDING EXPECTATIONS EXPECTATIONS SINCE 2001 SINCE 2001

Awarded Best of zillow status

1,210 $807,500 1,410 $812,500 1,210 $855,000 1,289 $870,000 1,140 $890,000 1,289 $899,000 1,260 $900,000 1,260 $900,000 1,140 $910,000 1,152 $920,000 1,659 $922,000 1,260 $925,000 1,300 $930,000 1,140 $933,000 1,151 $945,000 1,480 $950,000 1,630 $961,000 2/3 $970,000 3 Beds/3$973,000 Baths 1,428 3,130 $1,890,000 $1,900,000 2,384 $1,950,000 2,849 $2,020,000 3,880 to help. 2,100,000 2,688 $2,200,000 3,639 $2,780,000

12473 Osprey Ln #3

here

175+ S T E L L A R Z I L LOW RE VIE WS

* MOST UNITS AND VOLUME SOLD IN WEST LA REGION FOR KW

PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 25

Visitation School is a co-ed, Catholic Elementary School for students in Junior Kindergarten through 8th grade. We have been achieving academic excellence within a supportive community since 1947.

Nothing illustrates this more than the past year and a half. While the pandemic forced schools across the country into distance learning, Visitation continued its commitment toward excellence. Now that we’re back in the classroom, we’re all hearing about the pandemic’s toll on education. Nationally, test scores show progress slowed during this disrupted year. However, bucking the national trend, Visitation’s students are continuing to test either on or above grade level. With an emphasis on educating the whole child, we even managed to continue offering our physical education, music, arts, and foreign language programs throughout the entirety of distance learning. A global pandemic was not going to hold us back.

Visitation continues to thrive. Today, enrollment is consistent, with 244 total students. Our student to teacher ratio is 14 to 1. Our many clubs, organizations, and sports programs are up and running. 100% of our graduates are accepted to their first-choice high school.

Graduates leave here as confident critical thinkers, proficient in time management and equipped with work habits that help them succeed in high school and beyond.

Give your child the gift of a Catholic education. Learn more about what Visitation has to offer your family and schedule a tour today.

Join us for a tour and apply at www.visitationschool.org

WISH Community School- TK-8 The award-winning WISH Community School is excited for another great school year in Westchester. From the very first day students arrive to each and every day thereafter, we focus on providing a rich, whole scholar approach to learning, meaningful and engaging academic achievement, social justice through inclusivity, and social-emotional well-being.

WISH students, faculty, and staff are excited to be back on campus, enjoying the experience of creating educational excellence in person, both indoors and outdoors. It has been wonderful to see the giant lego houses, catapults, and inventions as students begin to engage in the design thinking process.

Students have been filling each other’s buckets with kindness and building friendships throughout these first few weeks, while also growing their social-emotional skills through classroom community lessons.

All students at WISH benefit from Gifted and Talented Education (GATE) instructional strategies used in all classes. Students also are highly engaged in STEM activities through the Launch and Gateway programs of Project Lead the Way (PLTW)! Along with core curriculum subjects, all students participate in art, music, movement, gardening, and library. In addition, every student experiences integrated technology which includes digital citizenship, coding, and game design.

WISH students continue to love our clubs and sports teams. We offer a variety of clubs for our students to get connected through a variety of leadership opportunities such as Student Council, Student Leadership, Robotics, Where Everybody Belongs (WEB), Student Ambassadors, Humans United, and Kindness Club.

WISH also serves as a Professional Development School for LMU’s school of education and educators from around the world. Over the past few years, WISH has hosted visitors from California, 26 US states, and 12 countries.

Leaders in education come to WISH to learn about best practices in education and we are thrilled to learn strategies and practices from them too!

Join us for a tour and apply at wishcharter.org

ADVERTORIAL

ADVERTORIAL

visitation SCHOOL By the numbers

244 TOTAL STUDENTS 14:1 STUDENT/TEACHER RATIO TEST SCORES Top 30% MEDIAN MATHEMATICS & READING ACTIVITIES 28+ STUDENT (clubs, organizations, sports)

575

TOTAL YEARS OF TEACHING EXPERIENCE ON FACULTY

100%

GRADUATES ACCEPTED TO HIGH SCHOOL OF FIRST CHOICE

UPDATED WITH ADVANCED 100% CLASSROOMS PPE AND AIR FILTRATION SYSTEMS

visitation CATHOLIC SCHOOL 26 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

Join the Visitation family and give your child the gift of academic excellence in a supportive community! Schedule a tour today! JK - 8th Grade www.visitationschool.org | 8740 Emerson Avenue, Westchester | 310.645.6620

A WHOLE SCHOLAR APPROACH TO TK-12 EDUCATION

COMMUNITY SCHOOL ACADEMY HIGH SCHOOL

WISH continues to thrive due to the incredible support of the Westchester community, strong parent partnerships, and a commitment to high-quality meaningful and engaging public education f or all students by our amazing team of educators!

A place where your child will:

• be valued and understood • be held to high expectations experience exciting & • engaging curriculum • receive a chromebook have the opportunity to • join a sports team

participate in exceptional • art, music, technology &

PE instructional experiences

have high quality SEL, • STEM, & GATE instruction receive hands-on project • based learning benefit from university & • business partnerships

take rigorous High School • pathway courses in Engineering, BioMedical Science, Social Justice & Performing Arts

Apply at: www.wishcharter.org/apply

Elementary School

Middle School

Academy High School

6550 W. 80th St., Westchester, CA 90045

7400 W. Manchester Ave., Westchester, CA 90045

7400 W. Manchester Ave., Westchester, CA 90045

Entrance on Emerson Ave. Nov. 3, 2021 @ 5:30-6:30pm Dec. 1, 2021 @ 9:00-10:00am Jan. 5, 2022 @ 5:30-6:30pm Feb. 2, 2022 @ 9:00-10:00am March 2, 2022 @ 5:30-6:30pm - English & Spanish

Entrance on Park Hill Dr. Oct. 14, 2021 @ 8:30-9:30pm Nov. 4, 2021 @ 5:30-6:30pm Dec. 2, 2021 @ 8:30-9:30pm Jan. 6, 2022 @ 5:30-6:30pm Feb. 3, 2022 @ 8:30-9:30pm

Entrance on Manchester Ave. Oct. 14, 2021 @ 9:00-10:00am Nov. 4, 2021 @ 6:15-7:15pm Dec. 2, 2021 @ 9:00-10:00am Jan. 6, 2022 @ 6:15-7:15pm Feb. 3, 2022 @ 9:00-10:00am

phone (310) 642-9474

phone (310) 410-9940

| OCTOBER PLAYA VISTA DIRECT(310) - NOVEMBER 2021 27 phone 743-6990

WISH Academy High School To expand your child’s compassion and ambition

We are incredibly proud of our first class of graduates from WISH Academy High School and this fall, one of the highlights has been seeing pictures and hearing updates of their first days from colleges across the United States and abroad. This year the faculty and staff were thrilled to welcome students back onto campus to engage in exciting academic programs, CIF sports teams, leadership opportunities, and really awesome clubs created through student and faculty partnerships! WISH Academy continues its mission to maximize every scholar’s learning potential within an atmosphere of caring and belonging that’s grounded in collaboration, a meaningful and engaging curriculum, and a commitment to excellence for all of the young people we serve.

WISH Academy has four unique pathways for students to further develop a ” foundation in the areas they love. Students can step into the role of a medical investigator, surgeon, and biomedical engineer through our exciting and challenging Project Lead the Way Biomedical. Alternatively, students can participate in the amazing experience of performing in live theater, dance, and musical productions with the Visual and Performing Arts pathway, or if they have strong feelings about justice, current affairs, political science, and the world, they can choose to dive into the Liberal Arts and Civic pathway.

“We are passionate about excellence in education and the WISH Academy faculty is impressive,” declares Ms. Mowll, WISH Academy High School principal.

“From the diverse and challenging courses and programs we offer, to the small class sizes, to the personalized attention and support each student receives, we ensure each child’s achievement is maximized. While students are also excited about the pathway courses, everyone is talking about the upcoming Homecoming dance and our undefeated Varsity Volleyball team.”

Parents and families recognize the importance of selecting a quality high school where their child can meet their goals and step into the colleges and universities of their choice. WISH schools pride themselves on our family partnerships and open communication. We work together to ensure quality, access, commitment, encouragement, engagement, and much more so our students thrive individually and collectively.

Join us for a tour and apply at wishcharter.org ADVERTORIAL

At PS1, children grow up in—and help shape—an exceptionally joyful, empathetic, dynamic learning community. From this intentionally created microcosm your child emerges excited and prepared to change the wider world for the better.

www.psone.org • 310-394-1313 X 107 Inquire & Connect with Us! Apply Online Now!

Located in the heart of Santa Monica, PS1 Pluralistic School is a coeducational day school for children in grades K-6. At PS1, pluralism is our highest aspiration—for our children and our world. It also describes our methods for achieving that goal. The school’s name intentionally echoes our nation’s motto, E pluribus unum: Out of many, one. As our students master essential skills and knowledge, we ensure they understand themselves as individual learners and human beings, and as members of numerous larger communities.

Why does pluralism matter? By attending to each child as a unique and valued individual, we build a kind, cooperative, dynamic learning community that models the larger world as we think it can and should be: one that considers, honors, and welcomes every person, so all can joyfully contribute their best selves to the greater good. When your child spends their earliest years in this carefully designed educational environment, they step forth prepared and energized to put their values into practice wherever they go. Today, we need such delightful, dedicated, effective thinkers and citizens more than ever. www.psone.org ADVERTORIAL

28 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 Playa Vista vertical.indd 1

7/30/21 12:18

20

9:1

student/faculty

Specialty Classes

ratio

ACADEMY HIGH SCHOOL

93%

of all students enrolled in at least one honors/AP class

4 Pathways Engineering BioMedical Science Liberal Arts/Civics Visual & Performing Arts

90%

of teachers have an advanced postgraduate degree (MA, PhD or EdD)

An enriched school experience where students engage in academics, sports, and extracurricular activities, and graduates emerge with creativity and confidence, prepared for the college and career opportunities ahead.

16

35

CIF Sports

Student Clubs & Organizations

Register For a Tour at

@ www.wishcharter.org

Point Your

Take Our Self-Guided

Camera Here for

Virtual Tour

Application Info

@ www.visitwish.org/academy PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 29

Since 2009, Goethe International Charter School (GICS) has been offering a unique learning program with an international focus for students and families. Located on the campus of Marina Del Rey Middle School, GICS is a tuition-free independent charter school that provides a rigorous curriculum for all students that challenges the mind and nourishes the heart.

GICS is an authorized International Baccalaureate (IB) World School for the Primary Years Programme and a Candidate School for the Middle Years Programme.

The GICS curriculum is based on the acquisition of significant and relevant knowledge and skills, the development of conceptual understanding, the formation of personal, positive attitudes and the capacity for students to take responsible actions. Our approach to learning is based on inquiry and encourages critical thinking and real-world application for all students. A key aspect of the IB program is the focus on language. GICS offers a German Language Immersion program as well as German and Spanish language acquisition programs. GICS also promotes Social Emotional Learning (SEL) as a major emphasis for students.

Please visit our website to sign up for a virtual school tour on Thursdays from 9:00 - 10:00 AM. We are looking forward to meeting you. www.goethecharterschool.org Advertorial

Buying or selling beach-front real estate?

The Argonaut has you covered.

Vistamar School, El Segundo, CA Founded in 2005, Vistamar is an independent college-prep day school committed to the idea that there’s a better way to do high school. Vistamar builds independent thinkers with diverse viewpoints who are better prepared for college and the world beyond. Students learn to balance academic rigor with their passions, supported by a strong community.

A wide range of extracurricular activities are offered, including 20 athletic teams, 23 student-led clubs and affinity groups, and a robust arts department.

Vistamar’s curriculum combines best practices of American independent schools with leading-edge methods drawn from educational systems around the world. The focus has always been on teaching students how to think, not what to think. Our program fosters technological acumen, critical thinking, independent problem-solving, and collaborative work. An average class size of 14 allows faculty to interact closely with individual students to support them through the challenges this rigorous program entails.

Call Rebecca Bermudez at 310-463-0633 or rebecca@argonautnews.com

The colleges and universities our graduates attend reflect the selectivity and variety expected from one of L.A.’s finest independent schools.

Our four-year college prep process and 24:1 student to counselor ratio allows students to find a school where they can thrive and excel – one that is worthy of their achievements.

VistamarSchool.org ADVERTORIAL

30 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

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Challenging, innovative academics, dedicated faculty and a supportive community guarantee success.

Join us at an Open House: Oct. 23, Dec. 11, Jan. 8 Hear all the reasons you’ll succeed at Vistamar.

More information: vistamarschool.org/admissions

@vistamarschool

We believe there’s a better way to do high school. Vistamar is a private independent high school in the South Bay. VM 2021-22 OH ad 9.81x5.85 Res2.indd 1

PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 11:01 31 AM 9/29/21

FOOD

SINLESS SHORTBREAD

Vegan coconut orange shortbread is aromatic RECIPE BY EMILY CHAVEZ | PHOTOS BY LUIS CHAVEZ

T

his sweet crumbly shortbread is even sweeter for some knowing that no animal products are used.

Coconut oil serves as a delicious substitute for the butter in a traditional shortbread cookie to create the high-fat content needed for the iconic crumble. Another benefit of coconut oil is it may be safely stored at room temperature, so it does not have to be warmed like butter.

The coconut flavor is subtle, and the orange zest creates a refreshing aromatic experience as you nibble on a cookie on its own or along with a cup of Lady Grey tea.

Vegan Coconut Orange Shortbread Active time: 10 minutes Total time: One hour Yields: About 16 cookies Ingredients 1/2 cup coconut oil, room temperature but still solid 1/4 cup granulated sugar 2 teaspoons pure vanilla extract 1/4 teaspoons salt 2 tablespoons water 1 1/4 cups all-purpose flour Zest of one orange Instructions With an electric mixer on medium-high, mix coconut oil until completely smooth. Add sugar, vanilla extract, salt, water and orange zest and mix for another 2 to 3 minutes. Gently stir in the flour with a large spoon until combined and the dough holds together.

If the dough is dry and crumbly, add more water. If the dough is soggy, add more flour. Wrap the dough in a floured piece of wax paper and shape into a log about 2 inches in circumference. Chill wrapped dough log in the refrigerator for at least 30 minutes.

Preheat the oven to 350 degrees and line a baking sheet with parchment paper. Once the dough is ready, remove the wax paper and cut 1/2-inch pieces and place on the lined baking sheet, leaving about 1 inch space between.

Bake in the preheated oven for 18 to 20 or until the edges are slightly brown. Transfer them to a cooling rack and cool completely before serving.

32 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || AUGUST OCTOBER- SEPTEMBER - NOVEMBER 2021 2021 32

H E A LT H & W E L L N E S S

DIFFICULT CONVERSATIONS Deutsch LA’s new PSA takes empathetic approach on COVID-19 vaccine STORY BY KAMALA KIRK | IMAGES COURTESY OF DEUTSCH LA

D

espite available COVID-19 vaccines, many people – especially those between the ages of 18 and 24 – are hesitant to have them for various reasons, including fear of potential reactions and side effects and personal beliefs.

To help young people make an informed decision based in facts, Playa Vista-based creative agency Deutsch LA recently launched a PSA for nonprofit organization The Ad Council and COVID Collaborative’s groundbreaking COVID-19 Vaccine Education Initiative.

“This subject is so polarizing and it seems like we aren’t able to actually listen or hear one another,” says Eric Kaufman, senior vice president, creative director of Steelhead, Deutsch LA’s full-service production company. “We didn’t want to create something that was just more fuel for argument culture. This film was born from the idea of: what if the vaccine conversation started from a place of love and empathy?”

“It’s Up To You” is a provocative and empathetic documentary short film that shows pairs of people, ranging from siblings and couples to friends, participating in real conversations about vaccine hesitancy and the importance of making an informed decision.

“From the beginning, we knew this film couldn’t be a scripted after-school special that was just telling people to go do something,” Kaufman says. “Not only does that approach create a confrontational tone but our young audience is so incredibly savvy that they would have dismissed it. This had to be real people having real conversations. We want our audience to relate to these stories and see a part of themselves in our people.

To encourage young Americans to educate themselves on the facts of the

To encourage young Americans to educate themselves on the facts of the COVID-19 vaccine, the Ad Council and Deutsch LA recently teamed up to create “It’s Up to You,” a provocative and empathetic documentary short film.

vaccine, Deutsch LA brought together people who know and deeply care about each other – one pro-vaccine and one vaccine-hesitant – and captured their interaction as they discussed their different viewpoints. The idea was to start the conversation from a place of love and mutual respect in a relatable way that allows the audience to see themselves in the people, relationships and stories.

“Working with such an important topic, we knew the aesthetic of the film couldn’t be the same thing you see in every commercial,” Kaufman adds. “We wanted to create a more thoughtful, elevated visual platform to feature these stories. So many small details went into the colors of the set, the mood of the lighting, the camera angles, down to the chairs they sat in – all focused on creating a welcoming, intimate space to capture these very personal, authentic moments.”

Each conversation is different and

reframes difficult conversations from a shame-free place of love and empathy. The film’s closing message, “Let’s make an informed decision. Together,” underscores the notion of people coming together to hear each other out with mutual respect.

“This is a difficult conversation that people are struggling to have in a meaningful way and we hope our film shows that you’re not alone in that,” Kaufman says. “If our film can help spark that conversation between loved ones and ultimately give people a starting point to make an informed decision, we feel like it’s done its job.”

The Ad Council adcouncil.org Deutsch LA deutschla.com PSA Link: https://bit.ly/COVIDPSAPVD PLAYA PLAYAVISTA VISTADIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021 33 33

H E A LT H & W E L L N E S S

PASSION PROJECT Vanessa Salgueiro’s pandemic project resonates with women STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTOS BY LUIS CHAVEZ

V

Vanessa Salgueiro founded the Vanessa SoCal clothing line during a pandemic-induced break from her marketing job.

34 34 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021

anessa Salgueiro owns a marketing agency that focuses on the gaming industry. The pandemic took a toll on her business, her clients and her psyche.

She became anxious and stressed, but the Playa Vista resident relaxed when she went out of her comfort zone to try something different in July 2020.

“My home country of Brazil is one of the biggest players in terms of fabrics,” she says. “I started something new; something that would keep my mind at ease and connect me with other women.”

Salgueiro searched for suppliers and, a few days later, she received the first box of 40 to 50 bikini sets. She panicked.

“I thought, ‘Oh my God. How am I going to sell all of this?’” she says. “I’m super shy about approaching people.

My first sale was to my daughter. She was talking to girls who were sunbathing. She actually made my first sale.

“After that, I started being more confident and talking to people. In the first few days, I sold almost everything and placed my second order. It was already late summer, mid-July. I immediately started sourcing other items and I came up with the idea of activewear.”

And Vanessa SoCal was born.

“I know there are thousands of brands out there, but when it comes to really high-tech, high-end fabrics, the list surely narrows down and the price is not attractive to everyone,” she says.

“Everything I sell was thoughtfully sourced. No mass production. I believe in buying fewer items that are stylish, comfortable and durable. They can be worn for working out, lounging at home or even going out.”

For customers interested in buying clothing, Salgueiro offers “try-on”

Vanessa SoCal’s athleisure and swimwear are inspired

by Vanessa Salgueiro’s time in Brazil.

bags for free to Playa Vista residents and those who live within a 3-mile radius. The service is common in Brazil.

“Let’s say you are interested in buying items, but you’re not sure about your size, the fit, etc.,” she says.

“I will ask you a few questions like size, preferences, if there is something you absolutely dislike. Based on that, I will select a few items and send for the customers to try.

“Since I started, there was not one local customer who would buy one item only. The convenience, the fabrics, the variety, the fit — and the impulse — always made them get at least three or four items at once.”

In February, she launched her online store and, she says, since then, her business has grown exponentially.

Salgueiro, who moved to Playa Vista from Brazil in 2016, thought Vanessa SoCal would be a short-term project during the pandemic. She’s starting to think otherwise.

“I fell in love with this world,” she says. “I’m thinking about new collections to bring. In August, I did our first outdoor photo shoot. I hired models in Malibu.

“We’ve had a lot of pop-ups and this helps a lot. I go to gyms and that’s pretty much it. As a small business, I have little to no budget. I had to learn how to do the website. I did everything on my own.”

Vanessa SoCal is a passion project. She’s still hands on, tagging, counting and sorting clothing, while preparing for pop-up events. All of this takes hours, but she does not mind.

“I go above and beyond to delight my customers,” she says.

Vanessa SoCal vanessasocal.com Instagram: @vanessa.socal

Caring & Comfortable Dentistry Dr. Michael Parsons — In Westchester Since 1981 —

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PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 35

PET ADOPTION

Adoptable Pets

FROM ANNENBERG PETSPACE The coolest buddies in Playa Vista are waiting for their new forever homes

GEORGE MICHAEL

CARL

LADY MARMALADE

Hi, my name is George Michael.

I’m a nice pup who can be a bit nervous in new situations. I’m hoping to find a kind pet parent who will give me lots of love and back rubs too. I’d prefer a space without younger kids, but I do get along well with other dogs. Let’s meet up soon!

Hello, I’m Carl. I’m an older gentleman who likes to relax with my people. I’m searching for a home where I can get lots of nice pets and be your best pal. Come meet me soon!

Hello there, my name is Lady Marmalade! I’m an energetic gal who loves lots of play time.

If you’re searching for a cat who loves to try new puzzles or other enriching activities, choose me!

Trainer Tip – Holiday Preparation Katie McGuire, CPDT-KA Annenberg PetSpace

The holidays are just around the corner, so start preparing your pup for a successful season. If you’re anticipating visitors or trick-ortreaters, try putting your dog on leash and giving them a treat right as people arrive, before any barking occurs. You could also set a bowl of treats outside your

door so guests can enter and drop several on the floor to reward your dog, creating positive associations and preventing unwanted jumping. By practicing good behaviors, your dog will be better equipped for success when it’s time to celebrate with family and friends.

To learn more about pet adoption, or to see other available pets, visit annenbergpetspace.org 36 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

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8632 Sepulveda Blvd, Suite 101, Los Angeles, CA 90045 www.beautywellnessandmore.com PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 37

EVENTS

Friday, October 15

“Absolutely Halloween” 6 p.m., through October 29 Join the Santa Monica Playhouse for magical, musical and mysterious fun. “Absolutely Halloween” is the story of a young girl named Candy who learns lessons about love, life, laughter and sugar from a variety of characters who are destined to save Halloween. The show is fun for the entire family. $15 per adult, $12.50 for kids 12 and younger. To reserve tickets, call 310-394-9779 ext. 2 or visit santamonicaplayhouse.com.

1211 Fourth Street, Santa Monica Story Time Fridays at Huzzah! Toys 5:30 to 6 p.m.

Spend your Friday evening with fun and learning. Children ages 3 to 8 and parents/caregivers can join Jaqueline Kyoda who will read “Little People, Big Dreams: Bob Dylan” and perform. Toys and games will also be offered. RSVP at runwayplayavista.com.

12746 W. Jefferson Boulevard, Suite 2-2120, Playa Vista

Saturday, October 16

Playa Vista Farmers Market 9 a.m. to 2 p.m.

Every Saturday, find a variety of fresh produce, jewelry, Peruvian arepas and more at RUNWAY Playa Vista’s Farmers Market. The event is accom-

COURTESY PHOTO

CALENDAR

— Compiled by Holly Jenvey

panied by live music and a kid zone. Use #farmermarkpv when posting to social media.

12775 W. Millennium, Playa Vista RUNWAY x Creative Communal Makers Market 10:30 a.m. to 3:30 p.m.

RUNWAY Playa Vista has joined forces with the curated market Creative Communal for a fun day filled with activities before Halloween. Come to the Makers Market for kid and family activities, photo ops and live music. Costumes are encouraged and there will be trick-or-treat stations. The event is also pet friendly. Free admission.

12775 W. Millennium, Playa Vista

Sunday, October 17

Yoga by the Marina 10 to 11 a.m.

Every Sunday, the Los Angeles County of Beaches and Harbors presents: Yoga by the Marina. Attendees of all levels can take a yoga class with Maria Noe at Burton Chace Park in Marina del Rey. $15 per class.

Pre-registration is required. To register, email hello@marianoe.com.

13650 Mindanao Way, Marina del Rey Mutt Manners: Tricks for Treats Workshop 10 to 11 a.m.

Designed to help pet parents COURTESY PHOTO

Pet parents can teach their dogs new Halloween-themed tricks at Wallis Annenberg PetSpace from 10 to 11 a.m.

Sundays October 17 and October 24.

38 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021

Presented by the Santa Monica Playhouse through October 29, “Absolutely Halloween” is a family-friendly show about a variety of characters who are destined to save Halloween.

teach their dogs new tricks just in time for Halloween, this course at Wallis Annenberg PetSpace will help strengthen the bond between pets and their owners with Halloweenthemed tricks. Tricks they will learn include begging for a treat, playing dead, zombie crawl and “Are you scared?” where dogs learn to cover their eyes. Each week of this workshop (October 17 and October 24) will include unique tricks, so guests are welcome to sign up for both sessions. Every dog will receive a small goodie bag full of treats at the end of the class. Cost is $45.

To sign up, visit annenbergpetsspace.org

Friday, October 22

Silicon Valley of LA (Playa Vista) Tour, 7 to 9:30 p.m.

Playa Vista is known as Silicon Valley South due to companies like Google and YouTube calling it home.

This tour will show guests the outside of the legendary aircraft hangar that was used by Hughes Aircraft Company and later Boeing and movie studios for filming the movies “Titanic” and “Independence Day.” Google has transformed the aircraft hangars into a creative office space. The tour will start at Google’s offices then make its

way to the heart of Playa Vista, where there are businesses such as a movie theater and restaurants. The tour will end at Sol Mexican Cocina for mingling.

Tickets cost $15 to $20. Register at https://bit.ly/3DpjhSO. Spruce Goose Hangar, 16 S. Campus Center Drive, Los Angeles

Saturday, October 23

Live Music @ Runway: Sawyer Auger and Dylan Galvin 11 a.m. to 2 p.m., 5 to 8 p.m.

Enjoy live music all day at RUNWAY Playa Vista. Local artist Sawyer Auger will begin at 11 a.m. and Dylan Galvin will play the evening session at 5 p.m.

12775 W. Millennium, Playa Vista

Sunday, October 31

Playa Vista Monster Dash 5K Run 7 a.m. to noon Spend Halloween with a family walk/run through Playa Vista. The event will be followed by a Halloween afterparty hosted by RUNWAY Playa Vista featuring a candy coach, DJ and photo booth. Register for the event at https://bit.ly/ PlayaVistaMonster 12775 W Millennium, Playa Vista

We are Committed to Excellence & Comfort Your comfort during dental care is just as important as your results, we look forward to treating you in a secure, friendly environment.

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DENTAL IMPLANT

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PORCELAIN VENEERS $ 699Each. REG 1,400 COMPLETE $

NEW PATIENTS ONLY WITH THIS AD EXP 11-30-21

PORCELAIN CROWN $

DENTURE $

BUILD UP IF NEEDED IS EXTRA PORCELAIN FUSED TO METAL NEW PATIENTS ONLY WITH THIS AD EXP 11-30-21

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399 REG 999 $

799 REG 1800 $

MARINA DENTISTRY 4292 Lincoln Blvd., Marina del Rey, CA 90292 (Above Starbucks)

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CLEANING SPECIAL

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TEETH WHITENING SPECIAL

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X-Rays, Exams, Cleaning, Oral Cancer Screening, TMJ Evaluation, Diagnosis & Treatment Plan

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310-305-9600 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021 39

A B OU T THE A SS I L E Y E I NSTI TU TE • The Assil Eye Institute is nationally recognized for its compassionate patient-centric care, its commitment to pioneering advances in ophthalmology and its dedication to supporting the health and well-being of not just its patients, but also of their community.

• Dr. Assil’s life-long commitment to advancing the field of ophthalmology is evident in his body of work developing new surgical techniques and advances in laser surgery.

• Dr. Assil lectures internationally and has taught state-of-the art surgical skills to well over 10,000 thousand ophthalmologists worldwide.

Dr. John May, Dr. Avneet K. Sodhi Gaur, Dr. Kerry Assil, Dr. Lindsay Harris

• The Assil Eye Institute has participated in dozens of FDA clinical trials, either as lead investigator or as a member of a multi-center team, testing new ophthalmological devices and surgical techniques.

A B O U T DR. AVN EET K. SOD H I G A U R • Dr. Sodhi Gaur is a Board Certified, Fellowship trained Cataract, Refractive, and Glaucoma Specialist, with training and experience developed at nationally renowned ophthalmic institutions. She serves as the Director of the Glaucoma Service at Assil Eye Institute.

• She has performed thousands of glaucoma, refractive (LASIK, PRK, ICL), and cataract surgeries including implantation of the latest premium intraocular lenses with Optiwave Refractive Analysis (ORA) system and Laser-Assisted Cataract Surgery.

• She has been featured in Angeleno Magazine 2019 Los Angeles Power Players section as one of the top extraordinary inspiring individuals and she is highly regarded among her patients and peers leading her to be voted multiple times as one of Los Angeles Top Doctors and Super Doctor Rising Stars.

• She is a local Playa Vista resident and enjoys working out, cooking, traveling and spending quality time with her husband and two boys.

G OO G L E R E VI EWS: “I just got my lasik completed and I cannot tell you how excited and happy I am with the result.

I was told Dr. Sodhi Gaur was the best and that I would not be disappointed, and they were

right. From the consultation to having 20/15 vision, only took 1 week. I never dreamed I would be able to see clearly so quickly and without much pain or discomfort! “

“Professional staff as well as elegant waiting rooms, with all safety protocols in place during these challenging times.”

“I was wearing ‘Readers’ and my distance vision was starting to

assileye.com

fade so I went to Assil Eye for a consultation, and thanks to Dr. Gaur and the phenomenal team at Assil Eye, I’m now glasses free in my early 50’s! Couldn’t be happier!”

450 N. Roxbury Dr., 3rd Floor | Beverly Hills, CA | 90210 | 310-651-2300 2222 Santa Monica Blvd., Suite 107 | Santa Monica, CA | 90404 | 310-382-5050

@avneetsodhigaurmd @assileye 40 PLAYA VISTA DIRECT | OCTOBER - NOVEMBER 2021