North Valley Magazine 0411

Give Your Home a Movie Magic Makeover

APRIL/MAY 2011 · $3.99

Both Ends

Burning:

A LIGHT OF HOPE FOR ORPHANS AROUND THE WORLD

Putting a Freeze on the

One on One with

Go Daddy's Dr. Bob Parsons Roller Derby:

Another Kind of Contact Sport

Icehouse Demise

Gift Guide

for Moms Who

Deserve It All Hacienda Tres RÍos:

A Luxury Alternative for the Ecotourist

Phoenix Film Festival Founder www.northvalleymagazine.com

Chris LaMont

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North Valley APRIL | MAY 2011

The Caepe Preschool Starting Out Right...

Small differences can grow into big advantages.

At The Caepe Preschool, students are taught in small class sizes which allow individualized instruction and a comforting environment for children to begin to learn. The Caepe Preschool is a private preschool with a safe, stimulating atmosphere and intriguing curriculum. The Caepe Preschool is exclusively equipped with qualified instructors who deliver education that encourages confidence, self-esteem and academic growth. Students learn physical and social skills while having fun, all which are necessary before entering kindergarten. Take the first step, call to hear how our unique programs help develop and prepare your child for a formal education. things every young mother needs to know: For more information, call 623.551.7808 or visit thecaepepreschool.com

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1. Your preschool child can develop the academic, physical and social skills necessary for kindergarten most quickly when student-teacher ratios are 8:1 or better.

2. Children engaged in higher-level thinking, the performing arts, building and construction as well as gross motor and fine motor skill activities achieve more rapid, well-balanced mental and physical growth.

3. The Caepe Preschool, a safe, private, well-equipped environment exclusively staffed by qualified instructors is now accepting applications.

Small differences can grow into big advantages. That’s why no detail is overlooked at The Caepe Preschool. If you are interested in giving your two and a half to five year old child the best that Anthem has to offer, we would love to talk with you. Join us for preschool tours starting Monday, September 15.

Now Accepting Applications for morning or afternoon sessions.

Please ask for Marc Hayes or Darren Lee at 623.551.7808

The Caepe School 42212 N. 41st Dr. Suite 105, Anthem, AZ 85086 | thecaepepreschool.com

...Finishing Strong!

Advancing Education. Individualized Instruction.

The Caepe School is a private, non-profit school currently serving grades K-10. At The Caepe School students receive an exceptional education taught through a variety of disciplines including experiences both in and out of the class room. Students excel through several learning models with support from highly qualified teachers in academic subjects as well as in areas such as performing arts, sports, experiential field trips and community involvement. All of this contributes to a superior college preparatory education supporting the philosophy of educating the whole child – culturally, academically, emotionally and physically – allowing the student to become a lifelong lover of learning.

For more information, call 623.551.7808 or visit APRIL | MAY 2011 North Valley 3 thecaepeschool.org

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North Valley APRIL | MAY 2011

Celebrate Spring in Style.

Create a fresh new look at The Shops at Norterra, where you’ll find more than 40 shopping, dining and entertainment destinations to explore.

Can’t Miss Spring Events: Norterra Farmers’ Market 1st & 3rd Wednesdays • 3 - 7 p.m.

Norterra Car Show 2nd Fridays • 6 - 9 p.m.

North Valley Family Night with Radio Disney AM1580 4th Tuesdays • 6 - 7 p.m.

For a complete listing of stores, restaurants and events, visit NorterraShopping.com.

I-17 and Happy Valley Road in North Phoenix.

Dick’s Sporting Goods, Best Buy, Harkins Norterra 14 and many more places to shop and dine.

Store Hours: MON-THURS 10AM-8PM, FRI-SAT 10AM-9PM, SUN 11AM - 6PM. Individual store hours may vary.

Follow us: APRIL | MAY 2011 North Valley

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Tomorrow’s future starts today.

Visit Kidpreneurs.org and put the power into your child’s hand.

Product Description

You've heard the saying, "It's never too late." We say, "It's never too early!" Even children can be introduced to basic business principles and the rewards of entrepreneurship.

Our goal with Kidpreneurs is to outline some basic tools and strategies kids can use to gain some valuable experience in starting, managing, and growing a successful business venture. Through easy-to-understand basic principles and a creative approach, we outline some key techniques that will have a powerful and positive impact on your child's ability to understand entrepreneurship. Using kid-friendly design and illustration, we break down some of the major points of entrepreneurship, so your child can have fun as he or she learns. Also, your child will enhance his or her decisionmaking skills by trying out simple businesses as he or she grows up.

Tomorrow's future starts today. Share Kidpreneurs with your children and help plant the seeds for a stronger future.

As Seen in:

Book Details

Reading level: Ages 7-13 Perfect Paperback: 64 pages Publisher: Business Plus Media Group LLC Language: English ISBN-10: 0692004246 ISBN-13: 978-0692004241 SAN: 931-6647 Library of Congress #: 2009931114 Suggested Retail Price: $12.95 Published by

711 E. Carefree Hwy Suite 205 Phoenix, AZ 85085 1.800.211.7608 ext. 700 info@kidpreneurs.org 6

North Valley APRIL | MAY 2011

About the Authors

Adam Toren and Matthew Toren are the founders of YoungEntrepreneur.com, which has quickly become one of the largest social networking forums for young entrepreneurs in the world.

These brothers have many teaching and research interests including marketing, business development, entrepreneurial emergence, entrepreneurial strategy management, business growth techniques, innovation, and new venture creation. One of their specialties is improving profitability of under-performing businesses with a unique bottom-line program. Matthew & Adam provide instruction in management concepts and finance to emerging and distressed small businesses covering all phases of operations. Enthusiasts for enterprise, their ideas are not only based on research, but also on years of hands-on experience.

APRIL | MAY 2011 North Valley

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Contents APRIL - MAY 20 11

13

[ IN EVERY ISSUE ]

PUBLISHERS’ LETTER

14

contributors

16

CONnECT WITH US

19

51

Cover Feature

Travel Feature

Meet Dr. Bob Parsons, founder and CEO of Go Daddy!

It’s time for a vacation! And we’ve got the perfect Mexican destination in mind.

BY CASSAUNDRA BROOKS

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48

Charity Spotlight

MOTHER'S Day Gift Guide

We check in with Craig Juntunen, his family, and his Chances for Children organization. He and his wife have begun another organization, Both Ends Burning, to help solve the global orphan crisis.

Make a splash with some extravagant gifts—and some mini-morsels, too— for Mom

Give Your Home a MOVIE MAGIC MAKEOVER

APRIL/MAY 2011 · $3.99

Both Ends

BURNING:

A LIGHT OF HOPE FOR ORPHANS AROUND THE WORLD

Putting a Freeze on the

ONE ON ONE WITH

Go Daddy's Dr. Bob Parsons Roller Derby:

ANOTHER KIND OF CONTACT SPORT

ICEHOUSE Demise

Gift Guide

for Moms Who

Deserve It All HACIENDA TRES RÍOS:

A LUXURY ALTERNATIVE FOR THE ECOTOURIST

PHOENIX FILM FESTIVAL FOUNDER www.northvalleymagazine.com

CHRIS LAMONT

(

On the cover: Dr. Bob Parsons Photo courtesy Dr. Bob Parsons

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North Valley APRIL | MAY 2011

[ VALLEY SCENE ]

 30 LOCAL PROFILE: REEL Enthusiasm  31 DAYTRIPPERS & WEEKENDERS: Walk the Memory Trail  32 ENTERTAINMENT: So—What Should I Do Today? An Array of Amusements  34 ART & CULTURE: Quick, Before It Melts! Saving the Icehouse  35 AZ FUN FACTS: Boom Town Belles: Entertainers in the Old West  36 GIVING BACK: Your Neighbor as Yourself: The Phoenix Dream Center  38 MUSIC: Vintage in the Valley: Musicians Talk About Phoenix and the Revival of Genre Music  41 OUTDOOR ARIZONA: Gift Horse!  42 SPORTS: You-Know-What on Wheels: Girls’ Roller Derby Is a Real Contact Sport

)

Ortho Care that’s beyond the expected I love to dance. So, when I needed a double knee replacement, my doctor wanted to make sure I found a hospital that would go beyond the expected.

He said John C. Lincoln’s proven expertise and advanced procedures could lessen my risk for complications, reduce post-surgical pain and shorten my recovery time.

He was right. The care I received helped me quickly start living my life to the fullest again.

Linda

Ortho Patient

Learn more at JCL.com APRIL | MAY 2011 North Valley

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Contents 47

50 [ STYLE ]

47 J EWELS: What Type of Buyer Are You?

70 S TYLE & BEAUTY: A Vintage

Affair: How to Entertain in Classic Atmospheres

[ RELATIONSHIPS ]

78 RELATIONSHIP: Ask the

60

Dating Coach

58

[ ENTERTAINING ]

68 FLAVOR: Appetite for Nostalgia: Sweet Cream Cheese Carrot Cake

[ HEALTH ]

62 H EALTH & FITNESS: Flawless Skin—Fact or Fiction?

64 G OLF: Pre-shot Routine and Its

64

Importance

[ BUZZ ]

62

26 W HAT ARE THEY UP TO? Update on the Delightful Dearings

46 ENTREPRENEURSHIP: Facebook

56

Marketing Strategies That Actually Make a Difference

50 AUTO TRENDS: Prius Leads High Times for Hybrids

56 KNOW + TELL: Raise the

Curtain! Get to Know the Tonys

58 HIGHLIGHT: Want to Strut Your Stuff? Strike-a-Pose Returns!

58 HIGHLIGHT: Wake Up to Spring at Norterra!

60 HOT LIST: Celebrate Earth Day with a Spring Cleaning!

65 INVESTMENT: Asset Allocation: A Key to Portfolio Success

66 TECHNOLOGY: Does Your Web Site Get an A or an F?

76 EVENT CALENDAR

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(

[ people and places ]

 44 Celebrity Fight Night  81 Arizona Opera Ball [ PAMPERED PETS ]

 72 ASK THE VET: The Dirty Dozen  74 ADOPT-A-PET: Good Friends Who Need Great Homes!  75 VOLUNTEER OPPORTUNITIES Page

74 

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North Valley APRIL | MAY 2011

)

The Monterra collection features unique details such as hammered rivets at key intersections and embossed flat bars that envelope the cushioning of the chair, creating beautiful and distinctly comfortable deep seating.

Daybed with pillows and throw.

Bistro set with copper top table.

SCOTTSDALE

Dining set with stone top table.

PARADISE VALLEY

GILBERT

GLENDALE

PHOENIX

TUCSON

Family owned & operated since 1979 • Nationwide shipping & delivery • 100% Satisfaction guaranteed • Complimentary design services available

APRIL | MAY 2011 North Valley

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NORTH VALLEY ASKS

If you could costar with any actor, who would it be and why?

Volume 6 / Issue 3

PRESIDENT/PUBLISHER Adam Toren adam@northvalleymagazine.com Matthew Toren matthew@northvalleymagazine.com EDITORIAL Managing Editors Crystal Huckabay crystal@northvalleymagazine.com PAVLINA TOREN PAVLINA@northvalleymagazine.com

I'm a big film noir movie buff. It would definitely be Humphrey Bogart, and if I could throw in Alfred Hitchcock as the director, I think all my dreams would come true.

Editorial SUPERVISOR Cassaundra Brooks cbrooks@northvalleymagazine.com Copy Editor Kate Karp kate@northvalleymagazine.com Food Editor Samantha Turner

A great many spring to mind, but Paul Bettany is one ridiculously talented, charming Englishman. Then again, who'd pass up working with Meryl Streep? Of course, Bollywood sounds fun....

Editorial Interns Alana Stroud, Bill Raznik, Rachael Blume CONTRIBUTORS

LeAnne Bagnall, Scott Bohall, Gerald Calamia, Ed Cohen,Ken Edwins, Lea Friese-Haben, Matthew Grunwald, Jon Kenton, Carol La Valley, Kevin Madness, Ben Miles, TYSON QUALLS, Greg Rubenstein, Scott Sackett, Marshall Trimble, COLLEEN WAKEFIELD PHOTOGRAPHERS Photographers Michelle Brodsky, Mark Susan, Caroline GODDARD ADVERTISING sales@northvalleymagazine.com 602.828.0313 MARKETING DIRECTOR Eric Twohey Art Director/PRODUCTION vanessa FRYER CIRCULATION Distribution Manager Mark Lokeli NETWORKING SOCIAL MEDIA MANAGER Eric Twohey

I'd team up with Adam Sandler and Vince Vaughn to create a hilarious, catch phrase-filled comedy. The world needs more laughter!

2009 Best of Business Award

Great art will speak to you.

It’s up to you to learn the language.

Proud member of:

Come experience our newest addition, NORTH VALLEY MAGAZINE is published six times a year for distribution aimed at higher-income households in such areas as Anthem, Carefree, Cave Creek, Tramonto, North Scottsdale, Desert Ridge, DC Ranch, Grayhawk, Estancia, Desert Hills, Troon North, Desert Mountain, McDowell Mountain Ranch, and Arrowhead Ranch. You can also pick up North Valley Magazine at many businesses, including specialty shops, salons, spas, auto dealerships, libraries, children’s and women’s specialty shops, boutiques, restaurants, health clubs, hotels, medical offices, and many rack locations. Statements, opinions, and points of view expressed by the writers and advertisers are their own, and do not necessarily represent those of the publishers, editors or North Valley Magazine staff. Although North Valley Magazine has made every effort to authenticate all claims and guarantee offers by advertisers in the magazine, we cannot assume liability for any products or services advertised herein. No part of North Valley Magazine may be reproduced or transmitted in any form without the expressed written consent of the publisher. Publisher reserves the right to accept or reject any editorial or advertising matter at any time.

A place for boutiques, galleries, dining and events.

Scottsdale Road at Carefree Highway elpedregal.com 480-488-1072

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North Valley APRIL | MAY 2011

Postmaster: Please return all undeliverable copies to North Valley Magazine, 3120 W. Carefree Hwy., Ste. 1-128, Phoenix, AZ 85086. Yearly subscriptions available; six issues mailed directly to your mailbox for $19.95 per year (within the U.S.). All rights reserved. ®2010 North Valley Magazine. Printed in the USA.

NVM + 2011

• publishers' letter

Curtain’s Up, Spring Walks Onstage!

Adam Toren Publisher

Welcome, oh wondrous Springtime, with your graduations, sunny-day holidays, and blooming desert! Now is the time to head outdoors to enjoy the warm (but not yet scorching!) sunshine and to indulge in entertainment on your free days. One local entrepreneur has mastered the art of making business entertaining—check out our cover feature for a one-on-one interview with Go

Daddy founder and CEO Dr. Bob Parsons.

Follow the Go Daddy theme and f lip to “What Are They Up To?” for an update on a Valley couple—one half of which is a Go Daddy Girl we featured last year—and then to Local Profile to read up on Phoenix Film Festival founder Chris LaMont.

Why not try something different? Valley Scene has some ideas. Try out a bout of roller derby, cheer on the battling beauties on wheels, or take your kids to check out the newly opened Arizona Horse Lovers Park.

Attend a show to help save an art-and-culture icon, the Icehouse. Get involved with a center that is helping rebuild the lives of Valley residents (or find other, animal-related volunteer opportunities that speak to you next to our Adopt-a-Pet column).

If you’re looking to get away from it all, we have just the destination for you! Hacienda Tres Rios on the Yucatan Peninsula in Southern Mexico is a glorious vacation spot with three distinct landscapes, luscious pools and beaches, and luxury accommodations.

Learn more about it in our special Travel Feature.

Head to our Entertainment column for suggestions for movies, musics, and books. A charity update, an annual local model search, movie-magic décor, skin-care myth busters, and top-grade Web site tips—they’re all here in our annual Entertainment issue!

Cheers!

Matthew Toren Publisher

APRIL | MAY 2011 North Valley

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NVM + 2011

• contributors

Golf

Auto Trends

Arizona Fun facts

Scott Sackett is a GOLF Magazine Top 100 Teacher. Scott teaches at McCormick Ranch Golf Club in Scottsdale. He is also the director of instruction at the Rim Club in Payson. He splits his time equally between the two.

To reach Scott, call him at (904) 838-2721 or e-mail him at scott@northvalleymagazine.com. Visit his Web site at scottsackett.com.

Greg Rubenstein is a freelance automotive journalist and deputy editor for iZoom.com, an autoenthusiast Web site. He has been writing about and racing cars for twenty-five years. autotrends@northvalleymagazine.com

He has been called a cowboy singer, a humorist, and a storyteller, and is Arizona’s official state historian, but Marshall Trimble’s most treasured title is teacher. He hopes people will realize the importance and fun involved in Arizona history and culture. marshall@northvalleymagazine.com

Adopt-a-pet ASK THE VET

Dr. Ed Cohen has been practicing companion animal veterinary medicine since graduating from the University of Illinois College of Veterinary Medicine in 1988.

For the past five years, he has owned and operated Anthem Pet Medical Center. His areas of special interest are internal medicine, pain management, and adding holistic treatments to conventional medical approaches.

INVESTMENT

Ken Edwins, ChFC, brings seventeen years of financial planning experience to Sonoran Ridge Wealth Management. He assists his corporate and individual clients with clear, concise strategies for managing assets in a complex environment, seeking in-depth solutions to his client’s financial concerns and executing them in a timely manner. Ken has been a resident of North Phoenix/Scottsdale for the past fourteen years. He is very active in his community and enjoys mountain biking, reading, growing antique roses, and traveling with his wife, Taina, and two children, Kelsen and Kayla.

Visit his Web site at sonoran-ridge.com.

Michelle Brodsky is a Phoenix native whose passion for animals began at a very young age. Her talent for photography was not discovered until later on in her life. When not tending to her small zoo at home, she helps educate the minds of high school kids as an assistant teacher of photography. michelle@northvalleymagazine.com

Lea Friese-Haben is Arizona’s number-one dating expert. She is happily married to Cpt. Greg Haben of Southwest Airlines and has three children. Lea is a certified holistic practitioner and is a regular guest on channels 3, 10, 12, and 15. relationships@northvalleymagazine.com

Jewels

Flavor

Scott Bohall is the owner of Treasures Jewelers. The Treasures staff has won more design awards than any jeweler in Arizona. Scott is a past president and current board member of the Arizona Jewelers Association, travels the world to find gems, and speaks around the state on jewelry-related topics. jewels@northvalleymagazine.com

Matthew Grunwald has been whipping up culinary delights in his mother's kitchen for years, and loves to bring his original recipes to a television audience on AZ Midday and Valley Dish segments. He begins training at the Culinary Institute of America this summer, and plans to once again distribute a line of mouthwatering cookies through local stores very soon.

Relationships

LOCAL PROFILE

Freelance feature writer Carol La Valley missed being an Arizona native by six months. When she was growing up, the North Valley was where she and her family went to have picnics and ride dune buggies.

She received the Outstanding Writing Award from the Arizona Newspapers Association and Arizona Press Women in 2007 and 2009. givingback@northvalleymagazine.com

Health & Fitness, Style, Music

LeAnne Bagnall is a writer and editor from Los Angeles who specializes in arts and culture, health, and community-related topics.

ART & CULTURE

Kevin Madness began his writing career by forging excused absence forms in elementary school and later honed his skills as a journalist at Michigan State University. He then moved into a motor home and now travels far and wide writing and performing music. kevin@northvalleymagazine.com

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North Valley APRIL | MAY 2011

Technology

Jon Kenton is principal consultant and owner of JRDR Marketing.

Originally from London, he has been living in Arizona with his family for the last eight years. Jon has worked in computing and communications for over 20 years. If it connects to a TV, camera, network, or computer, Jon has probably used it. techno@northvalleymagazine.com

Recovery doesn’t always happen overnight.

CONTINUE THE CARE Kindred Healthcare understands that when people are discharged from a traditional hospital, they often need continued care in order to recover completely. That’s where we come in.

Doctors, case managers, social workers and family members don’t stop caring simply because their loved one or patient has changed location.

Neither do we.

Kindred offers services including aggressive, medically complex care, intensive care and shortterm rehabilitation.

To see how we care or to learn about a career with Kindred, please visit us at www.continuethecare.com.

Dedicated to Hope, Healing and Recovery

LONG-TERM ACUTE CARE HOSPITALS • NURSING AND REHABILITATION CENTERS • ASSISTED LIVING CENTERS

APRIL | MAY 2011 North Valley

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Connect with North Valley Magazine To get in touch: North Valley Magazine

3120 W. Carefree Hwy., Ste. 1-128, Phoenix, AZ 85086

Telephone: (602) 828-0313 • Fax: (623) 587-4818 Web Site: NorthValleyMagazine.com General E-mail: info@northvalleymagazine.com.

For submissions and suggestions:  LETTERS TO THE EDITOR:

Letters may be e-mailed to letters@northvalleymagazine.com.

They may also be sent via mail or fax to Letters to the Editor at our address. Letters may be edited for space and clarity.  EVENTS CALENDAR:

Submit press releases or event descriptions in writing to Cassaundra Brooks at events@northvalleymagazine.com. Be sure to include event title, date, time, place, details, cost (if any), and contact number or Web site. The deadline for June/July 2011 consideration is May 1.  PRESS RELEASES:

Submit press releases via e-mail to Cassaundra at cbrooks@northvalleymagazine.com.  STORY QUERIES:

Submit one-page queries to us by mail, attention Editorial Department. Accompany any queries with clips and a fiftyword biography.  STORY SUGGESTIONS:

We welcome editorial suggestions from our readers. Please e-mail story ideas to cbrooks@northvalleymagazine.com, or mail or fax them to the attention of the editorial department.

To advertise your product or business:

Contact the sales department by phone at (602) 828-0313, ext. 1, or by e-mail at sales@northvalleymagazine.com.

To subscribe or obtain back issues:  SUBSCRIPTIONS:

To subscribe to North Valley Magazine, or to make changes to an existing subscription, call (602) 828-0313 ext. 2, or visit our Web site.

 BACK ISSUES:

Back issues from up to two years are currently available for $8.95 each, including postage. You may order past issues on our Web site. Please allow five to seven days to process. It is North Valley Magazine’s policy not to mail, e-mail, or fax copies of articles that have appeared in the magazine.

Where to find us:

North Valley Magazine has racks in prime locations across our distribution area. For the rack location nearest you, e-mail info@northvalley magazine.com. We also mail magazines to various neighborhoods. If you would like to ensure that your place of business receives several copies or would like to submit your place of business for a future rack location, please send a request via e-mail or regular mail to Mark Lokeli at mark@northvalleymagazine.com. Follow us on Twitter at Twitter.com/NorthValley and join our fan page on Facebook!

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North Valley APRIL | MAY 2011

Vistancia Village

Trilogy at Vistancia

Blackstone at Vistancia

Homes starting in the Low $200’s N on Lake Pleasant Rd., W at Happy Valley Rd.

APRIL | MAY 2011 North Valley

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North Valley APRIL | MAY 2011

One on One with

Go Daddy’s Dr. Bob Parsons

By Cassaundra Brooks • Photos courtesy Dr. Bob Parsons

>

APRIL | MAY 2011 North Valley

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Go Daddy has flare.

Go Daddy is bold.

Go Daddy is everywhere!

World Wide Web, but it didn’t stop there.

Daddy has heart, and You’ll see the unmistakable Go Daddy logo founder and CEO Dr. Bob Parsons is that in the world of sports as well as in unforgetvital member of the extensive Go Daddy table marketing campaigns, and you’ll also body. Sure, Parsons is daring, and perhaps hear the name associated with numerous a bit of luck has helped the majority of his and sometimes first-of-its-kind charitable Go Daddy gambles pay off in a very big ventures. Perhaps you will have built and way. But it’s his passion, dedication, hard continue to grow your own business on the work, business savvy, and penchant for principles of Bob’s 16 Rules (see page 24) helping others succeed—not only through or through using his indispensable business multiple charities but also through sponsoradvice found in a series of enterships and liberally dispensed busitaining vlogs (video blogs) ness advice—that have helped “I like how online. bring about Parsons’ proRegardless of where fessional and personal our employees you’ve seen or how successes. are enthusiastic you’ve used GoDadAfter earning about helping our dy.com in the past, the Combat Action Ribbon, Vietnamese customers. I like that we’ve it’s time to form or strengthen your reCross of Gallantry, been successful enough lationship with the and a Purple Heart always-growing comMedal while serving financially to help so pany. And you can start in the United States many charitable with getting to know the Marine Corps during causes.” accessible, adventurous prothe Vietnam War, Parsons prietor a little better. Read on went on to graduate magna cum for an interesting interview with the laude with a Bachelor of Science degree delightful domain king himself, Dr. Bob in accounting from the University of BalParsons! timore—the university bestowed him with an honorary Doctor of Humane Letters deNorth Valley Magazine: We recently ingree in 2008. He then proceeded to teach terviewed Danica Patrick, who said, “It’s himself how to write computer programs, nice to be associated with success” when which led to the founding of Parsons Techtalking about driving for Go Daddy. nology in 1984, which he sold ten years later Other than on the racetrack, where can for $64 million. Three years later, Parsons we expect to see the Go Daddy name? started Go Daddy (then Jomax Technologies), an Internet domain registrar and Web Bob Parsons: Go Daddy is everywhere. Go hosting company that also sells e-business Daddy sponsors a diverse range of events, related software and services. Today, Go such as professional poker. We sponsor Daddy is the largest ICANN-accredited Team PokerStars Pro and Go Daddy Girl domain name registrar in the world.

Vanessa Rousso. We’ll sponsor this spring’s Go Daddy may have taken over the

That’s because Go

20

North Valley APRIL | MAY 2011

Heads-Up Poker tournament television broadcast from Caesar’s Palace in Las Vegas. Vanessa will be competing to become the first woman to win that tournament.

The “Heads-Up” tourney, sponsored by Go Daddy, airs on the NBC television network April 17–May 22.

We have also sponsored a college football bowl game already this year, the GoDaddy.com Bowl. Go Daddy also advertises in professional baseball, hockey, football, mixed martial arts. We’ve even sponsored professional bull riding! We have also sponsored an international sporting event—rugby broadcasts in Ireland.

NVM: You have accrued a rather impressive collection of accomplishments in your life, both personal and professional. What do you consider your greatest accomplishment?

BP: I wouldn’t say I’m especially proud of this, but it was an impressive accomplishment—I graduated to the sixth grade with fourth-grade skills after flunking the fifth grade. How did I do it? Sheer determination!

NVM: You are a prime example of a “selfmade entrepreneur.” You could simply sit and reap the benefits of all your hard work,

yet you choose instead to dispense advice to aspiring entrepreneurs and business owners—like in your catchy video blogs. What motivates you to pass on your business savvy to others? And how do you find the time?

BP: I make the time because I believe it’s important to help others, especially if some of what I’ve learned about building businesses can help aspiring entrepreneurs.

Plus, we have a lot of fun doing it.

NVM: We enjoyed the revelation of the new GoDaddy.co girl! What other plans

that you can discuss are in the works for Go Daddy?

BP: Go Daddy is always, always moving forward, whether it’s sponsorships, products, or our worldwide reach. We’ll do something special for the 100th running of the Indianapolis 500. On the product side, Go Daddy is currently launching the next generation in Web hosting, called 4GH. We are about to surpass the nine-million customer mark.

You can also look for us to expand further internationally.

APRIL | MAY 2011 North Valley

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N V M: A re there plans for N VM: For the past several another Create Your Own years, Go Daddy has been “Go Daddy Commercial contest? known for its creative, is always, always se x y ad ca mpa ig ns, BP: We’re always lookwh ic h have proven moving forward, ing at creative marketing themselves incredwhether it’s initiatives. We certainly ibly successful. What received some creative do you say to critics of sponsorships, products, concepts with our past your marketing strator our worldwide contests. eg y, and what can we reach.” expect to see in the future, NVM: What is your strategy other than to expect the unor philosophy for overcoming expected? challenges, both in the business world and in life?

BP: We don’t create our commercials to win awards. We make our commercials to BP: My strategy is pretty simple. I’ve boiled attract attention, Web traffic and, ultimateit down to my 16 Rules for Success. It really ly, sales. Our latest Super Bowl campaign comes down to loving what you do, never was the most successful, in terms of sales, giving up, being willing to take risks and that we’ve ever had. I often ask people, if remembering Rule #16: “We’re not here for you were able to grow market share from a long time…we’re here for a good time!”

16 percent to more than 50 percent with edgy, “in your face” advertising campaigns, NVM: We are listing “Bob’s 16 Rules.” Are would you change what you were doing?

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North Valley APRIL | MAY 2011

there any other pieces of business advice you’d care to share with our readers?

BP: It’s really all right there in the 16 Rules, but I’ll share something my father told me that helped me along the way. He said, “When you love something, it tells you all its secrets.” I think about that a lot. It’s true— when you are passionate about something, you learn answers to questions most people might not even think to ask.

NVM: What is your favorite part of running Go Daddy?

BP: There’s so much about Go Daddy I love.

I like how our employees are enthusiastic about helping our customers. I like that we’ve been successful enough financially to help so many charitable causes.

NVM: Go Daddy supports nearly fifty charities. Could you tell us more about the Go Daddy Women’s Health Center

APRIL | MAY 2011 North Valley

23

at Southwest Center’s new community health and education facility in central Phoenix?

BP: The Southwest Center does such important work. The Go Daddy Women’s Health Center in Phoenix is the nation’s first prevention center that ties domestic violence with women and HIV/AIDS. It’s a facility with vision, and we believe other centers around the country will model this approach.

N VM: If you were to start up another business unrelated to computer or Internet technologies, what would it be?

BP: I did. Go AZ Motorcycles here in Scottsdale. It’s not just a place that sells motorcycles; it’s a destination for people who love motorcycles.

NVM: Speaking of motorcycles, we’ve heard that you’re big on riding them and also playing golf. You spend so much time, energy and enthusiasm on your work and commitment to others that we wonder if you have time for “off-theclock.”

BP: I love to engage with the people who comment on my video blog (found at BobParsons.me). I also love to ride my motorcycles. I love to hunt big game and play golf, but my top passions are my family and my businesses, GoDaddy.com and Go AZ Motorcycles.

NVM: Is there anything about you that people might be surprised to learn?

BP: When I was a little kid, my buddy and I threw a few eggs at President Lyndon Johnson.

To learn more about Go Daddy, register a domain name, or make use of its other products and services, visit GoDaddy.com. Brush up on your business skills with Parsons’ creative, informative vlogs (featuring Mrs. Leeann Dearing, a Go Daddy Girl we introduced to you last year and whose career updates you can find on page 26), at BobParsons.me. For information on the Southwest Center for HIV/ AIDS and the Go Daddy Women’s Health Center, visit swhiv.org.

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BOB’S 16 RULES for SUCCESS (Copyright Bob Parsons. All rights reserved.)

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think.

There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5. Focus on what you want to have happen.

Remember that old saying, “As you think, so shall you be.”

6. Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don’t look too far into the future and focus on the present moment. You can get through anything one day at a time.

7. Always be moving forward.

Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of kaizen. Small daily improvements eventually result in huge advantages.

8. Be quick to decide.

Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9. Measure everything of significance.

I swear this is true. Anything that is measured and watched, improves.

10. Anything that is not managed will deteriorate.

If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you’re doing.

When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12. Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13. Never expect life to be fair.

Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems.

You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”

15. Don’t take yourself too seriously.

Lighten up. Often, at least half of what we accomplish is due to luck.

None of us are in control as much as we like to think we are.

16. There’s always a reason to smile.

Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time—we’re here for a good time!”

APRIL | MAY 2011 North Valley

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NVM + 2011

• What Are They Up To?

When We Last Left Our Intrepid Adventurers….

B y C assaundra B rooks

Talented. Driven. Married. In a word, the Dearings are delightful.

We first introduced you to Leeann and Matt Dearing in early 2010: Leeann dished on beauty pageants, while Matt spoke on acting in Arizona. As it turns out, a lot can happen in a year!

A lot of good, that is! Leeann appeared in Go Daddy’s 2010 and 2011 Super Bowl ads and can be seen as the comedic vixen in CEO Dr. Bob Parsons’ online video blog series. You’ll also spot her in several commercials, notably Arizona Lottery Mega Millions (she’s radiant in yellow) and, more recently, Tilted Kilt. She is the face of Beauty Foods and has just booked a segment of Fashion Crash (part of SheKnows.com).

After having an absolute blast and earning rave reviews for her portrayal of Brooke in Phoenix Theatre’s Noises Off! Leeann moved on to the filming of Intersect, a movie in which she’ll star alongside James Morrison (24, Private Practice) and Jason Spisak. Leeann has since booked roles in two other local projects (great for our economy!): Paranoia and Straight Lines.

Matthew has maintained a rather full schedule himself, doing voiceovers for Go Daddy as well as for Adaptive Curriculum, a worldwide company headed by Chris LaMont (see page 30) that produces online education. What began as a hilarious holiday-commercial role for SRP has morphed into an ongoing gig in which Matthew and his friend Kip Shearer will star in much the same vein as the “Sonic Commercial Guys.”

On the film side, Matthew won the Scottsdale Community College (SCC) Best

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North Valley APRIL | MAY 2011

Lead Actor Award for After Life, which also won Best Film at Filmstock Film Festival.

He’s worked behind the camera as a director as well, and this year he’ll combine his skills to produce a feature film with his best friend and screenwriter Kasim Aslam.

The past year also brought the Dearings together onscreen. Remember Veritas Pictures’ Frank DiBugnara from last year’s April/May cover feature?

The couple worked together on his current project, The Rite of Exorcism, a soon-to-be-aired documentary f ilmed as a companion piece to the Sir Anthony Hopkins vehicle The Rite. And last year, the dynamic duo filmed an amusing scene with leading-man comedian Will Ferrell in Everything Must Go, which is slated for release soon.

The Dearings work together off screen, too, at their family-owned business, the Dearing Acting Studio (DAS). DAS has blossomed in spite of the down economy, seeing 125 percent growth in each of its four years. In January, DAS moved to new digs in the North Valley: a custom-built 2,800-square-foot fully equipped studio featuring a sixty-seat theater, backstage area, green screen production room, actor’s lounge, and library. It is now the largest acting school in the state and is recommended by all major local casting directors and agents. Last year, the studio branched out into video production. The space also hosts improv troupe Chaos Comedy.

Photos by Byron Medina

Matt and Leeann Dearing chose “Act with Passion” as their studio’s motto, and they not only live by it but also inspire their students to do the same.

With God in first place (and their Labrador, Champion, a close second), they continue to build up their partnership and pour that passion into their work.

Who knows where we’ll spot them next?

For more on Leeann Dearing, visit leeanndearing.com and follow her on Twitter at @leeanndearing. For more on Matthew Dearing, visit matthewdearing.com. For Chaos Comedy, visit chaoscomedy.com. Shows begin again in May. For more on the studio, visit dearingstudio.com. Dearing Acting Studio is now located at 32nd Street and Shea Boulevard: 10806 N. 32nd St., Phoenix, AZ 85028. (480) 313-9901.

You can also follow the studio and Chaos Comedy on Facebook and Twitter.

The most extraordinary museum you’ll ever hear.

SM

Enter MIM and discover an incomparable new experience that will delight your senses. With more than 10,000 instruments and cultural treasures in MIM’s collection, you’ll enjoy music from every country in the world using the latest audio and visual technology. See people playing their native instruments.

Attend a live performance in the state-of-theart MIM Music Theater. Even make a little music of your own.

It’s a fun, new way to discover the powerful and uniting force of the world’s music.

PHOTO: CRAIG SMITH

MUSICAL INS TRUMENT MUSEUM www.theMIM.org | 480.478.6000 | 4725 E. Mayo Blvd., Phoenix, AZ 85050 Corner of Tatum & Mayo Blvds., just south of the 101 in Phoenix Open Daily: Mon., Tue., Wed., Sat. 9 a.m. – 5 p.m. | Thu., Fri. 9 a.m. – 9 p.m. | Sun. 10 a.m. – 5 p.m.

APRIL | MAY 2011 North Valley

27

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VALLEYscene VS

local profile / DAY TRIPPERS & WEEKENDERS / ENTERTAINMENT / ART & CULTURE / AZ FUN FACTS / GIVING BACK / MUSIC / OUTDOOR ARIZONA / SPORTS

local profile

REEL Enthusiasm B y C a r o l L a V a l l e y • P H O T O S C O U R T E S Y C H R I S LA M O N T

The silver screen has held filmmaker Chris LaMont spellbound since fourth grade, when he saw Luke Skywalker use the Force.

“When I left the theater, I had that understanding that there was someone behind the movie— someone had written it, directed it, filmed it,” LaMont says. He went to the library and checked out books on Super 8 and then asked his dad if he could borrow his old film camera so he could act and direct in his first movie, Aliens, in which a boy is chased by an alien who sends lightning out from his fingertips. Fast-forward to Arizona State University and watch the budding filmmaker cobble together his courses and learn what he can through trial and error before graduation.

Scene: Present day. LaMont is an accomplished independent film writer, editor, producer, and director. He’s the co-founder of

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watch his back and see that the film gets done.

It’s the business side, not the sexy side. A director must communicate effectively with the actors and crew.”

Digital technology has pushed boundaries beyond the sky. Film editors who understand “My Apocalypse is a dream how to use those digital wrapped around science fictools for cool animation tion, with comedic elements,” without undermining the story LaMont says. “Film Club is a are important. Saturday, April 2 parody of Fight Club and can be is free kids day at the film festival, found online. Films I have proand youngsters duced for first-time will get to see f i l m ma k er s a re “If you love a g reen available on Netflix movies and have how screen works and Amazon.” never been to and learn to L a M o n t e xthe festival, you do editing on a plains his gravitaMac. LaMont are missing tion toward projects loves the idea that combine the out on one of of creative acgenres of comedy the greatest in an enviand horror as the experiences you cess ronment where meld of box office will ever have." you don’t have and what makes to be afraid to him smile. “I hate make mistakes in the learning horror movies,” he says. “The reprocess. ally good ones scare me. But I am “Film is an indirect version of a huge fan of comedies. Horror life,” he says. “Know who you are films attract a big audience, and and what you do and make somein comedy, the audience enjoys thing happen. You have to let the the laugh. A good example of film speak for itself.” both genre elements is Scream.”

There is always more to do Every aspect of film has its for the man who wants to affect own challenges and rewards. “A his audiences in an emotionally film is nothing without a story profound way. Comedy is a way and a script—otherwise, it’s a to make the kernel of a message bunch of people standing around go down easier. LaMont’s darkwith a camera saying, ‘Let’s do comedy script has been optioned this,’” LaMont says. “A good difor possible production, and he rector needs a good producer to

the Phoenix Film Festival and the International Science Fiction and Horror Festival. Film students at ASU reap the rewards of his experiences as the writer/director of My Apocalypse and Film Club, producer of The Graves, and many other accomplishments and credits.

has a feature looking for financing and other projects in various stages of development.

From March 31 through April 7, LaMont can be found at the eleventh annual Phoenix Film Festival showing the community how creative filming can be. “If you love movies and have never been to the festival, you are missing out on one of the greatest experiences you will ever have,” he says. “Come once, and you’ll be back every year!”

Visit phoenixfilmfestival.org for information, including a schedule of films both locally produced by aspiring filmmakers and students and professionally made with high-profile actors. Programming includes feature films, documentaries, shorts, and more. Enjoy postfilm Q&As, educational classes, seminars, a silent auction, parties, and mingling with actors, filmmakers, and other film enthusiasts!

Individual films are $10; various passes are available. At the Harkins Theatre at Scottsdale Road and the Loop 101.

VS daytrippers & weekenders

Walk the Memory Trail B y A lana S troud

Besh-ba-Gowah Archaeological Park

Casa Grande Ruins NM

Arizona is rich with Native American history that many locals take for granted or simply don’t know about. The beauty of these ruins is that they are all a reasonable distance from Phoenix! For just a short drive and minimal cash, you and your family can create breathtaking memories that will last a lifetime.

DOWN SOUTH

Casa Grande Ruins NM 1100 W. Ruins Dr. Coolidge, AZ 85228 (520) 723-3172 nps.gov/cagr Fee: 16+: $5; under 15: free

only example in Arizona of a structure dating back to the Classic Period.

OUT EAST

Besh-ba-Gowah Archaeological Park Jesse Hayes Rd. Globe, AZ 85501 (928) 425-0320 jqjacobs.net/southwest/besh_ba_gowah.html Fee: $3 per person Time-travel back 800 years to Besh-BaGowah, one of the largest single-site archaeological collections in the Southwest, and tour two acres of the excavated Salado Indian site.

A small museum trip and video introduction begin your journey to the thirteenth- and

If you’re a history buff, take about an hour’s drive out to Coolidge to see the Casa Grande Ruins, the first archeological site to be preser ved by the federal government and the fifth-oldest unit in the National Park Service.

The ancient Hohokam and Pueblo Indian farmers constructed the building of hardened mud bricks, which is protected today by a giant steel “umbrella.” This is the only four-stor y Native American ruin structure found in the Walnut Canyon National Monument United States and the

fourteenth-century remnants of more than 200 rooms once occupied by the Salado. The name Besh-Ba-Gowah was bestowed by the Apaches, who arrived in the seventeenth century, found the pueblo abandoned, and moved in. The name means “Place of Metals” and refers to modern mining activity. Remains left on the site point to it as part of an extensive commerce and trading network.

UP NORTH

Walnut Canyon National Monument 6400 North Highway 89 Flagstaff, AZ 86004 (928) 526-3367 nps.gov/waca Fee: $5 per person Walk in the footsteps of the Sinagua Indians who lived in the ancient cliff dwellings at Walnut Canyon more than 700 years ago.

The presence of water in a dry land made the canyon rare and valuable to its early human inhabitants. See it all for yourself on trails along the canyon rim and into the depths. Pack a picnic lunch to enjoy in one of the designated areas. Other contemporary habitations of the Sinagua people are preserved in the nearby Tuzigoot and Montezuma Castle monuments.

APRIL | MAY 2011 North Valley

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VS entertainment

So—What Should I Do Today?

An Array of Amusements B y C assaundra B rooks

+ AT THE CINEMA



On the docket: A true story of triumph over trauma, an Oscar host-turnedprince goes on a quest to save an Oscar-winning actress, a classic best-seller is captured on camera, a popular vampire joins the circus and woos “June Carter,” Vin Diesel and company challenge The Rock, a friendship is tested by a love triangle, a handsome Aussie takes on Marvel, and our favorite rum-loving pirate captain returns.

APRIL

[ 8 ] Soul Surfer (PG) Carrie Underwood, Helen Hunt,

AnnaSophia Robb, Kevin Sorbo,Dennis Quaid Your Highness (R) James Franco, Natalie Portman, Zooey Deschanel

[ 15 ] Atlas Shrugged Part 1 (PG-13) Grant Bowler, Michael Lerner, Paul Johansson

[ 22 ] Water for Elephants (PG-13) Reese Witherspoon, Robert Pattinson, Christoph Waltz, Tim Guinee

[ 29 ] Fast Five (PG-13) Paul Walker, Vin Diesel,

Jordana Brewster, Dwayne Johnson, Ludacris

MaY

[ 6 ] Something Borrowed (PG-13) Ginnifer Goodwin,

John Krasinski, Kate Hudson, Colin Egglesfield Thor (PG-13) Chris Hemsworth, Natalie Portman, Anthony Hopkins, Idris Elba, Stellan Skarsgard

[ 20 ] Pirates of the Caribbean: On Stranger Tides (PG-13) Johnny Depp, Geoffrey Rush, Penelope Cruz, Ian McShane

+ A GOOD READ Title: Riding the Alligator: Strategies for a Career in Screenplay Writing (and Not Getting Eaten) Author: Pen Densham What roles do the stars want to play? More importantly, how can you write those roles? Award-winning Hollywood writerdirector-producer Pen Densham addresses these questions and much more in his aptly titled must-have book for aspiring (and working) screenwriters. The book is already being used and celebrated by big names like actor Morgan Freeman and actor-turned-director Ron Howard and by other top-tier industry professions, including writers, teachers, and producers.

We have Densham to thank for works like Robin Hood: Prince of Thieves and TNT’s Houdini as well as the revival of popular TV franchises The Outer Limits and The Twilight Zone.

His company, Trilogy Entertainment Group, is responsible for fourteen feature films that have given some of our acting favorites quality screen time. The accomplished screenwriter and professor gives a fresh perspective on the competitive business of writing scripts, touching upon both the creative and business aspects of the art form. Drawing on deep and the fun aspects, he inspires, encourages, and advises in ways that are

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North Valley APRIL | MAY 2011

both practical and amusing. Riding the Alligator flows easily from one topic and one chapter to the next, following the process of imagining, developing, penning, revising, pitching, and selling a script.

Densham doesn’t merely instruct writers—he discusses the reasons we write in the first place and why people are drawn to what we write. Weaving in observations and studies of human nature, psychology, and anthropology, he manages to address the roots of imagination in addition to the practical process of transferring your own imagination onto a piece of paper—or, nowadays, a computer program. It’s an enlightening look at one of the most competitive careers in entertainment from a professional who uses his experience and examples from his own life and career to encourage, inform, instruct, warn, console, and—yes, inspire those who want to see a slice of their own imagination on the big screen.

Check out the back of the book for thoughts from other screenwriters and a detailed bibliography of some other sources you’ll want to have when you embark on your own screenwriting journey.

Visit ridingthealligator.com for more information and to purchase the book.

VS

+ DVD NOSTALGIA If you’re looking for a good flick but have seen all the recent releases, check out these older films: Drama: Amazing Grace: Mr. Fantastic (Ioan Gruffudd) is celebrated British politician William Wilberforce in this well-constructed, well-acted film about the abolition of the slave trade in England. If you’re looking for an uplifting, historical tale that explores redemption, friendship, politics, perseverance, humanity, and even romance, this is a good choice.

Comedy: Cool Runnings: John Candy is in good form as a disgraced former bobsledder wasting his life away in Jamaica when three sprinters and one pushcart driver give him the chance to redeem himself as coach of the first-ever Jamaican bobsled team. With bright colors, fun landscapes, and enough brevity to make it deeper than it might appear on the surface, this nineties-era comedy is just plain entertaining.

+ A BEAUTIFUL SOUND The violin is one of the most versatile and beautiful music instruments, and violinist David Klinkenberg has mastered it, from the fun fiddling techniques to the more haunting, classical sounds. His version of our national anthem is compelling, but his repertoire, which primarily comprises hymns and other Christian selections, includes innovative and inspired twists on traditional favorites. davidklinkenberg.com

+ ONE-YEAR ANNIVERSARY The Musical Instrument Museum opened one year ago and provided Valley residents with a rare, special up-close look into the world of music. The museum is as interesting as it is educational, and people are taking note. It’s a fun way to spend your day off, a good family experience, and a great field trip idea for your classroom. The MIM also offers a full schedule of unique and moving performances that incorporate music of all genres and eras and in myriad forms. These include a number of performances that you won’t find elsewhere—and at prices that you can afford. You’d be remiss to ignore this melodious treasure.

Located just off Loop 101 at the corner of Tatum and Mayo Boulevards at 4725 E. Mayo Blvd., Phoenix, AZ 85050. (480) 478-6000 or themim.org

APRIL | MAY 2011 North Valley

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VS Art & Culture

Quick, Before It Melts!

Saving the Icehouse B y K evin M adness

In downtown Phoenix stands the

Icehouse, a unique building once used for ice storage and to stash crime-scene evidence. In 1990, Helen Hestenes and then-husband Dave Therrian transformed the building into a multiuse art venue, run not for profit but to nourish a community of creativity and an appreciation for art. For twenty years, the Icehouse has hosted imaginative exhibitions, grandiose installations, performance art, poetry, raves, and weddings.

A December 2010 article in New Times confirmed the closing of the Icehouse, quoting Hestenes as saying that she’s been “taxed out.” Over the years, she says, the county has allowed the old warehouses to be torn down and replaced with parking garages and a jail, creating a pedestrian deadzone instead. No foot traffic has moved the Icehouse further off the beaten path.

Besides its venerability, the Icehouse stands out for its mammoth capacity and high ceilings, which combine to offer unique space for artistic exploration.

“It gives a chance for an artist to do a piece like they would for a museum when

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they are younger or even to try a new direction when they are older,” Hestenes says.

Hestenes often donates the building to be used for community events and photo shoots, projecting a sense of collective Valley ownership. When Bolivian-born sculptor and painter Hugo Medina discovered that the Icehouse was slated to close, he was sincerely pained.

“I was brought to tears because of what the Icehouse has done for Phoenix,” Medina says. “It has showcased so many up-andcoming artists. It was Phoenix, and from that evolved what we have here today.”

By Medina’s count, there are only about four nontraditional art spaces of the Icehouse’s stature in the entire country, and the Icehouse holds a special place in his heart. Years ago, one of his first showings was in an exhibition there. More recently, he and his daughter contributed to a father-daughter show at the Icehouse. He admires the venue for its noncommercial vibe.

“A lot of the art that has been displayed there is art you can’t show at other venues because there is no profit behind it,” Medina says. “A lot of the stuff that’s shown there is one of a kind.”

Medina is organizing a benefit show to raise funds that will aid in keeping the arts project alive. On May 27, Hugo will be

showing his work along with the work of other painters, sculptors, musicians, poets, and street artists at the Icehouse. His goal is to fill the large rooms with performers and supporters. Artists will be selling some of their work to contribute to the cause, and donations will be accepted.

Helen Hestenes has not given up hope.

“This is our last year of running the arts project, unless people like Hugo help keep it alive,” she says. “We need all the volunteers we can get. There is always a hope that a fund-raiser can build up enough support that we can try to stay open.”

Visiting the Icehouse this year for Me-

dina’s benefit or any other event will be a way to save an endangered original and to pay respects to the selfless work of a matron of the arts.

“It’s gonna take a lot to save it,” Medina says. ”If we are able to raise enough money with the benefit—awesome. We’ll have thanked the Icehouse for all it’s been and Helen for all the work she’s done. This project is her life.” theicehouseaz.com

VS AZ Fun Facts

Boom Town Belles: Entertainers in the Old West

B y M arshall T rimble , O fficial A rizona S tate H istorian

N o t all the w o m e n who migrated west during the gold and silver rushes were prostitutes and gamblers. The ladies who played the frontier theaters—singers, dancLola Montez ers, and actresses—had a head start on the road to success simply because they were women. In much of the West, that alone was enough to attract a crowd.

The Dancing Heifer and the Galloping Cow were a pair of ex-washerwomen who worked up a sister act, lumbering across the stage like a pair of hippopotamuses. Their act was supposed to be a classical dance.

The Waddling Duck was a huge lady who

Helen Western, actress who depicted an Arab in The French Spy.

Roman nose, crooked mouth, and claimed she was the only person faded, frizzled blonde hair. She in the world who could sing in was old enough to be their old two keys at once. In truth, she maid aunt, and they immedicouldn’t hold a tune in any ately dubbed her “Auntie.” key. The Little Lost Chicken Horrors! She could barely was an accomplished pickcroak a note. The miners, pocket who sang in a quaverbaffled, confused, and disaping falsetto. pointed, didn’t know whether Others could lay claim to laugh or cry. After the first to being professional enterverse, one miner rose and tainers. Lola Montez wasn’t shouted, “Now boys, three a prostitute, but she wasn’t a cheers for Auntie.” She was so moralist either. She was born flustered that she could scarcely Marie Delores Eliza Rosanbreathe, but she began to croak na Gilbert in Limerick, Irethe second verse. In unison, land. She was a dark beauty they rose and cheered again. who invented a line of SpanStantley of the touring Blonde One suggested they should reish ancestors and a fraudu- Mabel Burlesques. tire Auntie and give her a good lent childhood, claiming to pension. The rest applauded, stomped on the be the illegitimate daughter of Lord Byron. floor, cheered, and threw money onto the She had torrid affairs with composer Franz stage.

List, Alexander Dumas, and King Leopold Miss Adams was all smiles. She blushed of Bavaria, who dubbed her the Countess of again and tried to sing, but her voice only Lundsfeldt. Their scandal helped cause the cracked. All she could muster was a highRevolution of 1848. Angry mobs chased her pitched wheeze. Again, the men cheered out of the country. and threw money. As the curtain fell, she Lola’s claim to fame was the Spider left the stage smiling and throwing kisses.

Dance. The dance began with Lola wanderThe stage manager came out and said, “Miss ing on stage and becoming entangled in a Adams begs me to say she cannot sing anyspider’s web. Suddenly, she discovered a spimore tonight, but she thanks you all for your der (made of rubber, cork, and whalebone) courtesy.” on her petticoat. Attempting to dislodge The stage left town the next day with Anthe bug, she shook her petticoat furiously. toinette on board. Legend has it she carried On examining her skirts, she discovered enough money for “Miss Adams” to live the other spiders, and she shook her skirts with rest of her life in comfort. similar fury, revealing her tights. During the 1850s, this was daring to make the rowdy audiences shout “Higher! Higher!” as Lola searched beneath her skirts for the evasive He has been called a spiders. She’d kick a leg high into the air as cowboy singer, a humorif to squash a spider on the ceiling, and then ist, and a storyteller, and she’d kick the other. he's Arizona’s official state Promoters for the Melodean Theater in historian, but Marshall Virginia City plastered posters all over town Trimble’s most treasured for the first appearance of a female entertitle is teacher. He hopes tainer named Antoinette Adams. She appeople will realize the impeared before a packed house, six feet tall, portance and fun involved in Arizona history and stooped shoulders, long goose neck, large culture. marshall@northvalleymagazine.com APRIL | MAY 2011 North Valley

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VS Jineane Ford!

Successfully Maintains Her Goal Weight over 3 years & Counting!

giving back

Your Neighbor as Yourself: The Phoenix Dream Center

B Y C a ss a un d r a B r o o k s • P h o t o s B Y B r e n d e n M o o r e P h o t o g r a ph y

Jineane Ford, former Miss USA and local television personality had her LAP BAND done by Dr. Simpson - and look at her now!

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There is a parable in the Book of Matthew in the New Testament in which Jesus explains to his followers that giving to the “least of My brethren” is an expression of belief and faith and has an impact on all people. In this spirit, the Phoenix Dream Center (PDC), Phoenix First Assembly of God’s inner-city outreach center, is helping a varied and extensive group of people in need, from at-risk youth to the homeless to low-income families. PDC assists with tangible needs such as feeding, clothing, and housing. Most importantly, with an eye toward creating responsibility for the self, the organization also focuses on services that will help people afflicted by psychological, spiritual, emotional, and mental needs. PDC aids Valley residents with their journeys to abandon destructive paths plagued by drugs, abuse, and violence. It helps people to discover, recover, or rekindle their dreams. It gives them hope.

The Phoenix Dream Center began in 2006, when Phoenix First Assembly’s senior pastor, Tommy Barnett, realized the need for an organized, wide-reaching vehicle to address difficult conditions of people on the streets.

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Dream Centers are operative in New York and Los Angeles, and Barnett had served in the L.A. organization for twelve years. He combined his experience and faith with that of the PFA-founded nonprofit City Help Inc. of Phoenix and purchased an old Embassy Suites hotel. The 120,000-square-foot facility in West Phoenix currently houses 250 men and women, many transitioning from prison, who have been rescued from homelessness, drugs, gangs, prostitution, and other destructive lifestyles. With increased funding and volunteer involvement, the site can grow to support over 600 individuals.

The center presently operates a number of outreach programs under the name City Quest. Volunteers distribute food boxes throughout the community and feed over 9,000 people weekly, facilitated by a new, fully operational commercial-grade kitchen that serves hot meals daily. PDC provides free clothing for over 4,000 individuals on a weekly basis through community programs and their free on-site store, The Lord’s Closet. There are also distributions of computers, furniture, and

VS

household goods. Adopt-a-Block teams minister to entire neighborhoods weekly through sharing of faith and physical labor—mowing lawns, fixing up houses, cleaning up graffiti, and delivering furniture. A growing bus ministry, which has been operative since 1980, transports people—including the elderly, deaf, handicapped, and homeless—to church. The PDC Church on the Street, headed by Pastor Walt Rattray, who was also instrumental in starting and building the Phoenix Dream Center, holds services at the center and on the streets. Spanish-speaking services also take place there.

A free beauty salon and barbershop give the homeless, the unemployed, and the lower-income Phoenicians the outward confidence they need to seek employment and promotions. A wellness center provides free, basic health care, checkups, over-the-counter medications, and aid with paperwork for statefunded health coverage and benefits.

Through partnerships with other organizations, PDC offers at-risk teenagers dance classes, sports programs and leagues, and personal coaching to challenge Valley youth to be successful both in school and in life. There are a number of special programs within the organization to assist with diverse needs: Driven by Vision is a discipleship program that provides food and clothing, and Atmosphere is the center’s Saturday-night youth outreach event that brings a clean, safe, and enjoyable dance alternative to other more hazardous weekend activities. PDC also partners with the City of Phoenix’s Work Force Connections, which provides the unemployed assistance in building resumes, job-interview training, enrollment in vocational training programs, and finding jobs through work-search programs.

Dream Center residents have access to long-term rehabilitation in the areas of life

skills, anger management, domestic violence, and jobs training. The goal is to help residents break destructive patterns, overcome victimization, and adopt productive, healthy lifestyles. One of the growing (and, particularly in Phoenix, much-needed) branches of the PDC is The Rescue Project, which provides housing and safe locations throughout Phoenix for underage girls and adult women who have been saved from human trafficking. The Rescue Project operates two separate homes divided into two age groups: 9–17 and 18–30.

The center partners with others to ensure that victims receive the attention and treatment they need to rebuild their lives: mentoring; ac-

cess to therapy, counseling, licensed-physician care, and legal help; life-skills, career-skills, and nutrition training; and help obtaining GEDs or high school diplomas.

This rising inner-city resource walks its faith by unconditional acceptance, caring, and love through very practical, tangible, real means. Restoring hope to the city begins with restoring hope to and recovering the dreams of its citizens.

The Phoenix Dream Center is located at 3120 Grand Ave., Phoenix, AZ 85017. Call (602) 346-8700 or visit phxdreamcenter.org for more information.

Donations: (602) 404-7494 Volunteer: phxdreamcenter.org/volunteer Weekly Tours: Tuesdays at 11:45 a.m. (lunch provided) If someone you know:

• Needs homeless shelter services: (800) 799-7739 or (602) 263-8856 • Needs food, clothing, or other assistance: (602) 346-8720 • Is interested in joining their fifteen-month Christian Life Recover School: (602) 346-8726 • Is in need of rescue or other human-trafficking-related services: (602) 346-8786, rescueprojectphx.org

APRIL | MAY 2011 North Valley

37

VS music

Vintage in the Valley:

Musicians Talk about Phoenix and the Revival of Genre Music B y L e A nne B agnall

Today’s popular music hits can come and go just as fast as highspeed broadband can download a song to your 4-G mobile device. In spite of our always self-obsolescent digital age, some musical genres transcend time—blues, hillbilly, country, jazz, and the American songbook—and have been preserved by today’s few-and-far-between revival bands. You’re more likely to find these musicians on the good old-fashioned road than on any Top 10 Downloads Chart.

Phat Cat Swinger

Good Ol’ Folks

Big Sandy and the Fly-Rite Boys is held as today’s leading rockabilly swing band by roots-music enthusiasts here and in Europe. Lead singer Robert Williams considers sticking with the standards to be the center of his musical success.

“We were all in other rockabilly bands that played locally around the Orange County [Calif.] area,” Williams says. “The idea was to put together a band that stuck closer to the sounds of the original artists from the ’50s, whose music we were all influenced and inspired by. I listened to a lot of doo-wop as a kid—it was the sort of music that was in the air during the time my family lived in East LA. Pretty early on, I started to develop a taste for country and hillbilly music. I used to hit the thrift stores every weekend with my father and found lots of

Big Sandy and the Fly-Rite Boys

38

North Valley APRIL | MAY 2011

records by guys like George Jones, Buck Owens, Ray Price, and Lefty Frizzell.”

The band has been going strong since 1988, and Williams attributes its seamless success to averting the hype that influenced other rockabilly and oldies bands and instead following the traditional styles of their predecessors.

It Don’t Mean a Thing…

Swing revival saw the height of its popularity in the mid-1990s, but many swing bands were left behind during the transition to MP3 players and Internet music sharing.

But Douglas Roegiers, front man of the nine-piece swing band Phat Cat Swinger, says that paying homage to their big-band heroes has helped kept the ten-year-old band from falling into the retro mold.

“Bing Crosby—his conversational style of singing, his sense of humor,” Roegiers says,

citing his mentors. “Guys like Sinatra and Dean Martin—of course, Louis Armstrong, Louis Jordan, Cab Calloway, Mel Tormé, Louis Prima. The way those guys dressed, the way they carried themselves, and how they never took themselves too seriously.”

In the modestly cool styles of their idols, Phat Cat is known for its careful approach to swing revival that continues to attract a loyal U.S. and European fan base of all ages.

American Roots, Phoenix Harvested

The LA music scene is regarded as the birthplace of musical fame, yet Robert Williams describes how many of his own inspirations are rooted in Phoenix. “I’ve always been fascinated by the Arizona music scene of the ’50s and early ’60s,” he says. “When I first got my driver’s license as a teenager, I ventured out to Phoenix to hunt for old records.

I found a lot of great records by artists from that area, stuff that Al Casey played guitar on. There’s a great series of CDs that Bear Family Records put out, called Rockin’ and Boppin’ in the Desert that compiles some of the great records that came out of Phoenix and surrounding areas.”

Douglas Roegiers, too, says that living in Phoenix ignited his performing career “I used to listen to the jazz and standards station in Phoenix. Prior to Phat Cat, I performed in theaters like Desert Stages, Desert Foothills Theater, and Orpheum Theatre—I gotta tell you, I can’t pick a favorite. I loved the theater scene in Phoenix/Scottsdale, and the people were so kind.”

Even though both bands continually perform around the world, they still remember Arizona as the home of true fans who appreciate solid entertainment from start to finish. Today’s Billboard hits are songs you can be young to, but American Roots music has songs you can grow old with.

Check out the band Web sites at bigsandy.net and phatcatswinger.com.

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Kathy and Tom Bollinger at A New Leaf’s Camaraderie Gala Fundraiser

“As a non-profit 501c3, A New Leaf placed our first ad for Faith House Domestic Violence Shelter of Glendale in North Valley Magazine. Even during these tough economic times, your readers made it clear they still want to help others.

By reaching out to our closest neighbors, Faith House immediately received calls for volunteers and donations. We humbly thank our caring neighbors for their efforts and the committed staff at North Valley Magazine for helping us bring hope and new beginnings to families in need.”

Kathy Bollinger Faith House Advisory Council, Chair Banner Estrella Medical Center, CEO

Promote Your Business To advertise, call (602) 828-0313 or e-mail sales@northvalleymagazine.com 40 40 North NorthValley Valley APRIL APRIL | |MAY MAY2009 2011

VS outdoor arizona

Gift Horse!

Westminster Village

BY CASSAUNDRA BROOKS

Arizona Horse Lovers Park

Good news: Arizona Horse Lovers Park is, once again, open!

The park sits on dedicated horse land that runs from Tatum Boulevard. just south of the Loop 101 west to Deer Valley. When budget cuts forced the Horse Lovers Park to close last June, the City of Phoenix put out a Request for Proposal (RFP) for nonprofits to take over and run 95 acres.

Horse enthusiast Ross Libonati and his wife Kathy had been involved in efforts to save the park beginning in 2008, and in mid-2010, their 501(c)(3) Horse Lovers Riding Association won the bid. They were handed the keys on Jan. 7, and the park celebrated its grand opening on March 9.

The park consists of five unique equestrian areas: four lighted arenas that feature an announcer’s stand, bleacher seating, and public address system—a main arena for showing, a pipe rail arena for roping, the Schuff Arena for cutting, and a community arena. There is a lighted area that includes a practice and show paddocks, water troughs, wash racks, tie stations, cattle pens, and picnic tables.

Events include the Equine Special Olympics (May 7) as well as the Black Stallion Literacy Program (April 7), which brings 1,000 inner-city kids to the park each spring to equine experts at work.

In addition to open riding privileges and family events, the goal is to host children’s activities and incorporate “out-of-the-box” community activities, Libonati says.

Money left over after the budget is satisfied, as well as funds from membership, donations, and currently sought corporate sponsorship, will go toward park improvement. $20 individual and $40 family memberships are good for an entire year and can be purchased at the park during open hours, which are Wednesday through Sunday from 9 a.m. to 6 p.m. PayPal online payments will be available soon. Memberships are required, for insurance purposes.

“You don’t need a horse to buy membership,” Libonati says, “just [a desire to] keep the spirit of the West alive.”

There are also nearly a dozen good riding trails heading off from the park that still belong to the City of Phoenix.

“The city has really been there to help every step of the way because they want it open just as much [as we do],” Libonati says.

With spring and summer upon us, the Arizona Horse Lovers Park is the perfect daytime diversion.

For additional information and to book events, visit horseloverspark.org or call Ross Libonati at 602-451-1248 or Kathy Libonati at (602) 330-5553.

Please note membership is not required for spectators.

Westminster Village is a not-for-profit Life Care Community conveniently located just east of the 101 on the Southwest corner of Cactus and 90th Street in Scottsdale, AZ. Originally built in 1988, Westminster Village offers the full continuum of care with 248 Independent Living apartments, 23 brand-new Assisted Living apartments, 60 bed Health Care Center and a licensed, on-site Home Health Agency. A $16 million dollar renovation was completed in early 2008, which, in addition to the Assisted Living apartments, created a resort-like Village Center. Some of the new amenities include: • New Main Entrance, Living Room and Library Areas • Wellness Center, Massage Therapy, Fitness Center & Swimming Pool with a ramp entrance • Three new dining venues including the Garden Café, Donnelly’s formal dining, and the Ocotillo Dining Room • Beauty salon and barber shop • Outdoor Pavilion with a fireplace, seating and reflecting pool Because Westminster Village is a Life Care Community, Residents move in when they are in an independent stage of life, and then move through our continuum of care. The entrance fee that Residents pay when they move in covers any long term care they might need in the future. Westminster Village is committed to remaining Resident-focused and needs-driven by continually seeking to understand and respond to the changing needs of its Residents.

Eight floor plans to choose from; monthly service fees begin at $2,285.

Contact info: Lindsey J. Arrey Director of Marketing

480-451-2000

lindsey.arrey@wmvaz.com www.wmvaz.com APRIL | MAY 2011 North Valley

41

VS If your pc Is jack Ed It’s tImE to call ack

sports

You-Know-What on Wheels: Girls’ Roller Derby Is a Real Contact Sport

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Why should the boys have exclusive rights to contact sports? Sure, there are all-male and co-ed roller derby leagues and teams, but here in the Valley, we have a few exciting all-female leagues that

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North Valley APRIL | MAY 2011

battle it out on wheels. Girls just wanna have fun!

Roller derby can trace its roots back to the late eighteen hundreds, but the sport has undergone radical transformation over the last centuryplus. Contemporary roller derby is not only a rougher, flashier activity but it’s also a more grassroots, do-it-yourself undertaking. Over the past decade, it’s achieved unofficial sport status. Leagues have sprung up or expanded throughout the country and in other parts of the world, even popping up on the big and small screens in projects like the 2009 Drew Barrymore-Ellen Page flick Whip It and the 2008 “Talk Derby to Me” episode of Psych (USA Network). Injuries ranging from impressive bruises to broken bones have not deterred a number of ladies of all ages and backgrounds to take to the track, and crowds sometimes numbering in the thousands show up for the fun.

The rules are fairly consistent and follow regulations set by one of several different sources. Flat-track roller derby tends to follow rules set by the Women’s Flat Track Derby Association. The basics: teams of up to eighteen players rotate five players on the track at a time for a succession of brief segments called jams. Each five-member team on the track consists of three blockers led by a pivot (marked with a striped helmet) and followed by a jammer (marked with two stars on her helmet). The objective? The jammers score points by passing each opposing blocker (and pivot) while their own blockers also take up the offensive and help them through the pack. It might look like chaos at first, but there is a method to the madness.

The Valley is home to two prominent derby leagues. Arizona Roller Derby is a flat-track league that began in 2003. Four of its members broke off in 2005 to form a banked track (track elevates from the inside to the outside) league.

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Arizona Roller Derby Arizona Roller Derby is one of the oldest leagues in the United States. Last year, ARD was restructured from a limited liability corporation to a nonprofit 501(c) corporation. The league features both travel and home teams and competes on an international level.

The Teams: Bad News Beaters, Brawlarinas, Bruisers, The Smash Squad, Surly Gurlies, and Tent City Terrors The Games (called bouts): two 30-minute halves The Jams: two minutes The Schedule: The championship bout takes place on April 9.

Doors open at 5:30 p.m., and the bout starts at 6 p.m.

Where: Castle Sports Club (11420 N. 19th Ave., Phoenix, AZ 85029-3613) The Tickets: $10 in advance (through the Web site) or $12 at the door. Children ages 16 and under are $6.

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Arizona Derby Dames After four years of flat-track competition to raise funds for a banked track, the Arizona Derby Dames celebrated a first banked-track season last year and are back for their sixth overall season in 2011.

The track is mobile, serving as a practice area for the dames in a warehouse, then dissembled and reassembled at their competition venue once a month for back-to-back games.

The Teams: Bombshells, Brutal Beauties, Coffin Draggers, Runaway Brides, Schoolyard Scrappers The Games (called bouts): four 12-minute quarters The Jams: 60 seconds The Schedule: with exceptions, once-a-month double-headers through September: April 16; May 21; June 10, 11, 12 (National Banked Track Tournament); July 23; August 20 (triple header playoffs); and September 24 (championship bout) Where: Arizona Veteran’s Memorial Coliseum (1826 W. McDowell Rd., Phoenix, AZ 85007) The Tickets: $12 for adults; $20 for VIP seating; kids 12 and under get in free The Web Site: arizonaderbydames.com APRIL | MAY 2011 North Valley

43

• people & places

44

North Valley APRIL | MAY 2011

• Photos by Mark Susan

^

Muhammad Ali’s Celebrity Fight Night XVII + J.W. Marriott Desert Ridge Resort & Spa, 5350 E. Marriott Dr., Phoenix The annual black-tie star-studded event honored Halle Berry, Go Daddy’s Bob Parsons, Red McCombs, and Cristie Kerr and featured performances by Matchbox Twenty, Kelly Clarkson, American Idol’s 2011 Finalists, Bret Michaels, comedian Sinbad, and 10-year-old America’s Got Talent contestant Jackie Evancho, among others. Celebrity Fight Night raised $6.6 million to benefit the Muhammad Ali Parkinson Center at Barrow Neurological Institute in Phoenix as well as several other charities. The event also included cocktails, a silent auction, an elegant dinner, and an exciting live auction that awarded one-of-a-kind luxury items like dinners with Reba McEntire, Billy Crystal, Robert DeNiro, and Bret Michaels. celebrityfightnight.org APRIL | MAY 2011 North Valley

45

NVM + 2011

• ENTREPRENEURSHIP

Facebook Marketing Strategies That Actually Make a Difference B y A dam T oren and M atthew T oren

something—anything—that relates to your audience and to the business you want to promote. This might include links to news articles about your market, or it might be status updates from you about your life, if that’s a part of your brand.

80/20 Rule

Just because you’re adding

more friends to your Facebook page doesn’t mean your marketing strategy is working. If you’re not having meaningful discussions with your friends, networking, and meeting clients as a result, you’re not using Facebook as well as you could be. This free tool has the potential to help you connect with clients around the world, but you need to learn how to actually use your Facebook page as more than just a place to feel popular and liked.

Get Others to Like You

Okay, it’s true—you do need to build up the friends on your business page if you want to increase your odds of seeing value from your Facebook account. There are a number of ways you can do this. The most obvious way is to suggest the page to all of the friends you already have. This will encourage them to sign up to receive updates from you and will also help to encourage others to see what your page is about. After all, if someone’s friend “liked” your page, another person in his or her friends list might like you, too. Every week, you can suggest to

46

North Valley APRIL | MAY 2011

your new friends to add you to their account.

You do need to build up your numbers, but it’s not just a numbers game.

Have Something to Say

When you’re using your Facebook page, you need to look at this as an ongoing discussion with the people who are linked to you. As a result, you need to have something—something of value—to say. This is where your knowing-your-brand strategy comes in handy. If you’re selling yourself as a snarky housewife, you need to make sure that your posts are written in that style and that they are boosting the market you’re involved in. Each day, you will want to post

While you might be tempted to talk about just yourself, that’s not going to win over your Facebook friends. You need to spend 80 percent of your time sharing valuable things with your friends—interesting articles (that you didn’t write), links to news stories, status updates about your life, and so on—and you need to spend the other 20 percent of your time promoting what you have to promote. This way, you’re not overwhelming your friends, and you’re still subtly marketing.

Valuable Friends Add Up

Yes, the friends you know matter. You can’t just add any friends and think you’re going to get some value out of them. At first, you might just add everyone you know, but when you begin to refine your Facebook page, it’s time to seek out friends who are actually going to add value. This might mean that you join groups on Facebook that are related to your market and then slowly increase your friends from there. The more you connect with people, the more your business will be visible, but adding friends who are already interested in what you have to say is a better use of your time.

Facebook also offers you the opportunity to promote your business page by paying for ad space. But you will find that most of the time, the strategies above help you to connect with others who can connect you to profitable ventures. And who doesn’t “like” that?

NVM + 2011

• jewels

What Type of Buyer Are You? [ B y S cott B ohall ]

When my wife and I go to a restaurant, I am

likely to order from the specials that the waiter tells us about. My wife is usually going to order what she’s liked before on that menu. When we shop for clothes, I will try something new and wild, while my wife chooses from a label that she is comfortable with and hopes for a sale. There is nothing wrong with either personality type, but neither is likely to change.

When it comes to jewelry, those who stick with what they know will most likely know the colors that interest them. Those who walk on the wild side may have no idea what they want until they see it. Those who prefer to eat the same dish at their favorite place will probably select something from the showcase that is finished and ready to wear. Those who want to know the special of the house often are attracted to a custom piece of jewelry and maybe participate in the styling. For those who like the familiar, certification of gems and appraisals help them keep their feeling of security. For those who experiment, a new gem find somewhere in the world is interesting and fun.

Is it possible to get both in one store? Yes! Just as it is possible to get a great mac and cheese as well as Chilean sea bass in a finedining restaurant, it is possible to get great quality diamond-stud earrings and a rare purple sapphire in the same store. Often, consumers are duped into thinking that

simple items are best bought at a simple warehouse store, but they actually can get better deals by asking their jeweler for a good deal on simple items. Consumers also often believe that rare gems will be overpriced when it is usually the lab-created gems that are overpriced. When I am in Thailand buying gems, I always search for exotic gems. Sometimes on my search, I find great deals on normal gems. Either way, I will find a customer for them. If I find a regular gem with great cutting, I may get the conservative customer into something a little more fun. If I find a rare gem that looks similar to one that’s more familiar, I may be able to coax a conservative customer into a more fun gem. On the other hand, my more exotic customers will sometimes select a more normal gem if I find one that is such an exceptional quality that it stands out from the norm.

No matter what personality type you are, find gems and designs that knock you out. Don’t settle for jewelry just because it is “good enough.” With all the crazy treatments applied to gems, make sure the jeweler puts in writing any treatments that have or have not been made. Then, get a professional appraisal by someone who has an appraisal degree to make sure you got a good value for you money spent.

If you don’t know jewelry, know your jeweler.

APRIL | MAY 2011 North Valley

47

NVM + 2011

• Mother's day GIFT GUIDE • 

By CASSAUNDRA BROOKS

Who’s Your Momma?

Gifts to suit each one

1 Hook up Mom with {intimacy}

[ 1 ]

The majority of women in America are wearing the wrong-size bra. {Intimacy} is more than a mere “bra shop”—it’s been fitting women across the nation with undergarments that offer support and look good as well. And when you look good in them and your clothes look good over them, you feel good, too!

The store recently opened a location at Fashion Square in Scottsdale. Fix up the woman in your life with a personalized fitting by friendly, knowledgeable bra experts, after which she’ll choose from an appealing assortment of bras and lingerie (and swimsuits!), 80 percent of which are imported from Europe and are often unavailable or hard to find in the States. 7014-590 E. Camelback Rd., Scottsdale, AZ 85251. (480) 428-1010 or myintimacy.com

[ 2 ]

2 Jump through hoops for her: Phoenix Mercury Women’s basketball jumps in June, and Phoenix Mercury offers a number of ticket packages any basketball-loving mother would appreciate. It’s a fun way to get a pro basketball fix and support hardworking women athletes.

Perhaps you can start a new mother-daughter or mother-son summertime tradition. wnba.com/mercury

3 A really green gift: Investment You may not consider wealth management to be a traditional gift, but financial peace of mind is one of the best presents you could possibly give your mom. Sonoran Ridge Wealth Management can help your parent “integrate all aspects of her life” with their wealth management strategies. Whatever your mother’s financial situation, it’s a good idea to get some professional advice and aid from people who can give her a clear understanding of the best ways to reach her financial and life goals. 20830 N. Tatum Blvd. Ste. 200, Phoenix, AZ 85050. sonoran-ridge.com

[ 3 ]

[ 4 ]

4 Another mimosa, Mummy? Patio Furniture Spring and summer pack heat in Arizona, but they also bring in all the beauty of the Sonoran desert. Lounging and gathering outdoors is a delicious way to while away our enviably sunny seasons, especially during the still-cool evenings. Maximize your enjoyment with sophisticated and fun patio furniture, umbrellas, cushions, grills, and more from Today’s Patio. Your mother’s yard will be the jewel of her neighborhood and a lovely haven for having friends over for poolside adventures and barbecues. Multiple store locations. (800) 457-0305 or todayspatio.com

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North Valley APRIL | MAY 2011

[ 5 ]

ANOTHER SIDE OF ARIZONA: ANOTHER SIDE OF YOU

5 Make a big splash with her: Pools There is little in life more relaxing than a refreshing dip in your own pool, and hardworking mothers deserve not only a source of entertainment for the kiddos but also a relaxing decompression after a long day. At Tribal Waters Custom Pools & Spas, your mom can choose from a variety of existing shapes and sizes or create her own that fits her home, her needs, and her personality. 1813 W. Rose Garden Lane Ste. 4, Phoenix, AZ 85027. (623) 587-8500 or tribalwaters.us

6 Something lovely for someone lovely: Western Art For the moms who love or live in the spirit of the West, you might consider something from Studio West Art Gallery, which features a number of beautiful Western (and other) art pieces that could add something special to her décor. 42407 N. Vision Way Ste. 105 in Anthem. (602) 448-3979

Impact DICTIONARY DEFINITION: The effect or impression of one thing on another

RAILROAD DEFINITION:

[ 6 ]

7

Collision of ecosystems in a geologic wonderland; glistening sun rays fracturing against a panoramic window in an air conditioned coach; birds and beasts living with the train's rhythm on the rails, concert created when oohs and aahs echo from the open-air cars; wilderness adventure making memories for multigenerational traveling companions

Sweets to the sweet—what else? Toffee

How about some handcrafted toffee? Mother-daughter duo Donna Gabrilson and Stacey Barnes founded GoodyTwos Toffee Company in 2004, and they dole out their delightful bites from their Scottsdale storefront. This rich treat comes in an assortment of mouthwatering flavors that include Crème de la Crunch, Classic Peanut Brittle, Sinfully Hazelicious, and Sweet and Salty. These delicious delicacies are crafted with ingredients like imported Belgian chocolate and Madagascar vanilla. 10953 N. Frank Lloyd Wright Blvd., Ste. 105, Scottsdale, AZ 85259.

(480) 575-0737 or toll free at (877) 865-7476. goodytwos.com

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APRIL | MAY 2011 North Valley

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• auto trends

Prius Leads High Times for Hybrids [ B y G reg R ubenstein ]

When first sold in the United States, the Toyota Prius was quirky, funky, functional— and nearly alone. It was one of only two hybrid mass-production cars available that were battery electric as well as standard gasoline-powered-. The other option, Honda’s weird Insight, was more proof of concept than practical daily driver.

Fast forward a decade, and the third-generation 2011 Toyota Prius is still a little quirky, no longer funky, highly functional, and anything but alone. Every major auto manufacturer offers at least one hybrid model. Many offer hybrid drivetrain options in most models, and even niche manufacturers such as Porsche are jumping on the hybrid bandwagon.

The Prius isn’t best in any one hybrid category—other models are less expensive, more luxurious, return better fuel economy, have more room, or offer more performance. Even the Insight is back, though in a viable design this time. Still, it remains king of the hybrid hill in sales. While it doesn’t do anything “best,” it does everything extremely well. It’s popular because it best represents and provides the best combination of what the car-buying public wants in a hybrid. As much a statement about the owner as it is practical, the Prius has become synonymous with the hybrid ideal: frugal, environmentally conscious, and green.

Driving the 2011 Prius is like driving most any well-made compact sedan. That it has a

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hybrid drivetrain is easy to forget. It accelerates corners and stops like any other economy car. The video game-style dashboard display is the clearest reminder that this is a “high-tech” vehicle, but beyond that, there’s no trick or unusual requirement made of the driver. Just get in, push the on-button, put it in drive, and go.

EPA rated at 51 mpg city and 48 mpg highway, the Prius returns impressive fuel economy.

After a week of mixed city and freeway driving, the onboard computer reported an average 41 mpg with my lead-foot driving—highest I’ve ever achieved, with one exception.

Following my week in the 2011 Prius, Toyota delivered a test model of its plug-in Prius that goes on sale in 2012. This prototype was remarkably similar to the regular Prius, offering the same seamless driving experience with the notable exception that it can be driven up to 65 mph in electriconly mode, with careful application of the “throttle,” with a range of about 19 miles.

The standard Prius tops out at 25 mph in electric-only mode. While the plug-in’s 19-mile range might seem short, it easily covered my round-trip commute. Being a hybrid, this plug-in isn’t limited to electric propulsion, so whenever necessary—either from running farther than available battery range, dipping too much into the throttle, or running the lights and air conditioning simultaneously—the 1.8-liter four cylinder

gasoline engine kicks in to give whatever added boost is needed.

My week in the prototype plug-in netted a lifetime-best fuel economy of 45 mpg, again achieved while driving with a heavy right foot.

Downside to that miserly gas usage is the evening ritual of plugging in the Prius, which turns out to be an easy task—a standard 120-volt outlet is all that’s required. Still, it’s a chore, considering the charge is only good for 19 miles.

Full charge was achieved in four hours, and a use meter installed inline of the plug indicated that a week’s worth of charging added less than $3 to my electric bill.

The Prius comes in five trim levels, Prius I through Prius V. The 2011 sample I drove was the Prius III, which has a full range of standard equipment that includes 15-inch alloy wheels, power windows, mirrors and door locks, a tilttelescope steering wheel, height-adjustable driver seat and a 60/40-split-folding rear seat, heated side mirrors, automatic headlights, keyless ignition/entry, cruise control, and eightspeaker JBL stereo with six-CD changer plus Bluetooth.

The IV and V models add features like leather, heated seats, and LED headlights.

The Prius III has a base price of $24,050, and the test sample included the optional navigation system, bringing the total sticker with delivery charges to $26,740. Pricing is yet to be released on the plug-in.

NVM + 2011

• TRAVEL FEATURE

Hacienda Tres RÍos: An Ideal Tropical Vacation Destination B y C a ss a un d r a B r o o k s • P h o t o s c o u r t e s y H a ci e n d a T r e s R Í os

The epitome of luxury, romance, and fun, Hacienda Tres Ríos is suited to your exotic vacation dreams, whatever getaway you have in mind. This Mexican Caribbean destination is ideal for a wedding or honeymoon, a family adventure, or going on the lam with the girlfriends.

Situated on 326 acres of breathtaking Riviera Maya tropical rainforest about 50 miles south of Cancún, the all-inclusive resort’s backyard features three distinct ecosystems—mangrove forest, jungle, and

coastal dunes—with three freshwater rivers that flow through them and on into the sea. And this ecological paradise in Playa del Carmen, dubbed the Tres Ríos Nature Park, is exclusive to resort guests at no additional cost. The park is home to 120 plant species and 90 animal species that you won’t find here in the Arizona desert. It lends itself to spectacular hikes (opt for interpreted guided tours to optimize your experience), biking tours, refreshing snorkeling adventures and swims, kayaking excursions, and

ten cenotes—cavernous sinkholes with natural freshwater wells that were sacred to the Maya—to explore. There are myriad ways to enjoy the splendor of the Yucatan Peninsula, including an educational turn in the botanical garden and nursery and taking in amazing views of the land or sea from your richly appointed suite.

Hacienda Tres Ríos houses 273 suites in half a dozen layouts to accommodate groups of various sizes, and the common thread— speaking of which, 300-count Egyptian cotAPRIL | MAY 2011 North Valley

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ton in the bed sheets—among the rooms is luxury. For its commitment to sustainable tourism and dedication to a strict set of environmental regulations, the resort has earned the label Riviera Maya Green Resort.

Effortlessly blending native materials with modern technology and comforts, suites offer guests stunning, authentically Mexican accommodations with all the necessities—and a large number of comforts and conveniences. Beautiful Mexican marble floors, private balconies and terraces, outdoor Jacuzzis, a pillows menu (very important if you’re particular about sleep quality!), in-room Internet access, sensational views, Mexican mahogany furniture, and all the best entertainment technology are some of the amenities you can expect, depending on the suite you choose.

Take advantage of a full-service concierge and unlimited meals and snacks at the Tres Ríos’s various bars and restaurants. There are plenty from which to choose. The resort strives to give guests a “gastronomical experience” with its tantalizing dining options, including private dining alternatives.

Indulge in authentic Mexican cuisine and mix it up day to day with Italian, French, and Asian selections. When you’re not sleeping soundly in plush bedding or satisfying your food cravings, enjoy private beach access; take a dip in two exquisite swimming pools; relax with yoga classes and a 30-minute massage; brush up on your kitchen skills with some cooking classes; utilize the sauna, steam room, and Jacuzzi; maintain your workout regimen at the full-service gym and fitness center; and top off your day with some evening entertainment.

Brides- and grooms-to-be will want to consider Playa del Carmen and Riviera Maya as wedding and honeymoon destinations. The backdrop is reason enough to celebrate your nuptials here, but Hacienda Tres Ríos offers perfect details: luxurious, romantic packages that meet your wedding and honeymoon needs, making wedding 52

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plans simpler and honeymoon travel stress free. The resort also accommodates other special events and occasions in a marvelous ballroom with a capacity of up to 560 people. There are also spacious facilities suited for business meetings and conventions.

It’s time you treated yourself to a luxurious retreat. The sooner you plan your trip, the quicker you’ll find yourself relaxing and going on adventures in one of the world’s vibrant preserved paradises.

Be sure to visit the Web site for specials and packages, including a spring special, family and friends specials, romantic packages, and early booking discounts. U.S. reservations are toll free at (800) 494-9173.

E-mail reservations@haciendatresríos.com or visit haciendatresríos.com for additional information.

APRIL | MAY 2011 North Valley

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• CHARITY SPOTLIGHT

Hometown Catcher in the Rye: Arizona Charity Leading the Way in Global Orphan Crisis B y L e Ann e B a g n a l l • P h o t o s c o u r t e s y B o th En d s B u r nin g

It’s hard to imagine that life’s most basic need—a loving, nurturing parent—is one of the most globally deprived human rights in the world today. t he Haiti earthquake strike, our thoughts and prayers immediately go out to those stricken by loss, poverty, and death of loved ones, and we frequently contribute to global rescue missions to help out. The donations pour in along with media involvement. Then, for the majority of us, life goes on. But one of the most overlooked long-term consequences of these tragedies is the millions of children who suddenly were made orphans overnight. These children often end up slipping through the cracks, going in and out of orphanages if they’re established in the area or chronically living with danger, illness, homelessness and, most importantly, without nurturing parents.

Matching each of these family-deprived children with a loving home may seem like a monumental challenge, but one man from Scottsdale has stepped up to the plate. Since 2005, former football player and entrepreneur Craig Juntunen has made it his life’s mission to use a multipronged approach to help eradicate the problem. Juntunen purchased a once-failing Haitian orphanage and kept its doors open, established a

When disasters like

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charitable foundation involving several Haitian orphanages, wrote a book to encourage advocacy and raise funds for international adoption, and adopted three children himself. He now runs a multinational campaign to revolutionize international adoption policy and procedures. Juntunen—along with his wife Kathi and their growing support base—aims to make the simple concept of having a family an attainable and universal basic right for all children.

The international adoption procedure has increasingly become marred by arbitrary laws, excessive costs, and de l ay s t h at k e e p children and hopef u l pa rent s f rom having the families they so badly want and deserve. “Most people do care about

kids, and certainly kids that do not have a mom and a dad,” Juntunen says. “However, most people don’t know that there is a global orphan crisis and that international adoption has been in steep decline for the last six years.

Our original mission was to get as many kids into families as we could. What we have learned is that, despite the fact that there are millions of children in the world who need and deserve a family and countless numbers of families that would love to adopt these children, they can’t. As crazy as it sounds, the reason they can’t is because of the system.”

To help build a bridge over the mass of red tape, Juntunen began the nonprofit organization Chances for Children (C4C), a foundation that provides financial and strategic support to existing orphanages in poverty-ridden Haiti. His latest campaign, Both Ends Burning, seeks to promote global awareness of the adoption crisis. Now in its

“Ask their teachers, their friends, our neighbors, their coaches . . . They will tell you a story of three kids who have fit in like they have always been here. It is really a great story, a story of hope.”

sixth year, C4C has successfully completed over 100 adoptions from its supported orphanages where hundreds of children receive quality care and education from caregivers, tutors, and full medical staff.

C4C seemed to have developed at just the right time; only five years after Juntunen established the organization did Haiti get rocked by its devastating 7.0 earthquake, and thousands more children became orphans. Following Haiti’s earthquake, C4C was placed in a unique position to further aid its orphanages’ children and the community as a whole. The organization airlifted all of its children to their waiting families and

delivered supplies and food to nearby communities that were affected by the tragedy.

According to Juntunen, the touching catastrophe inspired C4C to expand its outreach efforts, leading to several partnerships with Haitian nongovernmental organizations that serve the country’s children.

The organization’s main priority is to get children into loving families as opposed to keeping them in failing institutions where education and healthcare are usually not feasible. That’s why at C4C’s Haitian orphanages, children are not only provided with quality food, medicine, clothing, and improved sanitary conditions but also are educated through community-led programs that strengthen agricultural and vocational training among the orphanages so that children may grow into self-sustaining adults.

From his orphanages, Juntunen fell in love with three young children who would soon become his and his wife’s family. Their names are Quinn, Espie, and Amelec. Having been a part of the Juntunen family for nearly five years, the children have really made a home for themselves.

“Ask their teachers, their friends, our neighbors, their coaches,” Juntunen says.

“They will tell you a story of three kids who have fit in like they have always been here. It is really a great story, a story of hope.”

Shortly after Juntunen founded C4C, he tried his hand at bringing attention to international adoptions on a more global platform. His book, Both Ends Burning: My Story of Adopting Three Children from Haiti,

“Most people do care about kids, and certainly kids that do not have a mom and a dad . . . However, most people don’t know that there is a global orphan crisis and that international adoption has been in steep decline for the last six years.” tells the tale of his personal and rewarding experience with adoption in hopes of inspiring others who are considering adoption themselves. All proceeds of the book benefit his Both Ends Burning global-awareness campaign, which seeks to incite a social movement for transforming the process of international adoption so that more children on the planet will someday have a chance to grow up in a loving family.

All of C4C and Both Ends Burning’s programs depend entirely upon the support of volunteers and contributors, especially as it continues to fund earthquake relief efforts for Haiti’s orphans. Those interested in participating in C4C’s many missions to Haiti or locally volunteering at its Scottsdale headquarters can inquire through C4C president, Kathi Juntunen, at kathi@chances4children.org.

For more information on these charities, visit chances4children.org and bothendsburning.org.

APRIL | MAY 2011 North Valley

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• know & Tell •

By CASSAUNDRA BROOKS

Raise the Curtain!

Get to Know the Tonys Full Name: American Theatre Wing’s Tony Awards Founded: 1947 Named for: Antoinette “Tony” Perry, actress, director, producer, and wartime leader of the American Theatre Wing.

First televised: 1956 (nationally on network television: 1967) When: The 2011 Tony Awards will air on Sunday, June 12 at 8 p.m. (7 p.m. Central Time) on CBS. The Award: In 1947 and 1948, winners were presented with a scroll and mementos. The United Scenic Artists sponsored a contest for a suitable official Tony Award in 1949, which is where we got Herman Rosse’s “disk-shaped medallion” that depicts the masks of comedy and tragedy on one side and the profile of Antoinette Perry on the other.

Most Nominations: Plays: Tom Stoppard’s The Coast of Utopia (2007) and August Wilson’s Fences (2010 revival), with ten each.

Musicals: The Producers (2001) and Billy Elliot (2009), with fifteen each.

Performer: Julie Harris (10)

Most Wins: Play: The Coast of Utopia (7) Musical: The Producers (12) Performers: Julie Harris (6, including one Special Tony Award), Angela Lansbury (5) Composer: Stephen Sondheim (8) Choreographer: Bob Fosse (8, plus one for direction) Person, en total: Harold Prince, hailed as “The Prince of Broadway” (21)

The Fun Facts: Longest-running Best Musical: The Phantom

of the Opera (1988–present)

Most empty-handed play: Indiscretions (1995); nominated for nine, won zero. Most empty-handed musicals: Chicago (1976)

and Steel Pier (1997); each received eleven nominations but won zero.

Bob Fosse was the only director to win a Tony, an Oscar, and an Emmy in

the same year (1973). He won two Tonys (direction and choreography) for Pippin, an Oscar for Cabaret, and an Emmy for Liza with a Z.

Oh, Billy! David Alvarez, Trent Kowalik, and Kiril Kulish jointly won a

Tony Award for their alternating performances of Billy Elliot in Billy Elliot, The Musical (2009).

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A

Family Affair: Tony Award winner Amanda Plummer (Best Featured Actress in a Play, Agnes of God—1982) followed in the winning footsteps of both her father, Christopher Plummer, and her mother, Tammy Grimes.

Audra McDonald (lately of TV’s Private Practice) has won four Tony Awards in the Featured Actress categories: the plays Master Class (1996) and A Raisin in the Sun (2004) and the musicals Carousel (1994) and Ragtime (1998). Nine performers have won the Tony and the Oscar for the same role:

José Ferrer (Cyrano de Bergerac), Shirley Booth (Come Back, Little Sheba), Yul Brynner (The King and I), Rex Harrison (My Fair Lady), Anne Bancroft (The Miracle Worker), Paul Scofield (A Man for All Seasons), Jack Albertson (The Subject Was Roses), Joel Grey (Cabaret), and Lila Kedrova (Zorba the Greek).

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 You might hear Dean Jones’s voice on the

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Helen Hayes, Audrey Hepburn, John Gielgud, Rita Moreno, Whoopi Goldberg (whose Emmy was a daytime and not a primetime Emmy), and Liza Minnelli and Barbra Streisand (who won in three categories and were honored with noncompetitive versions of the fourth)

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• HIGHLIGHT Want to Strut Your Stuff?

NVM + 2011

Strike-a-Pose Returns! [ By CASSAUNDRA BROOKS ]

• HIGHLIGHT Wake Up to Spring at Norterra!

NVM + 2011

[ B y C olleen W akefield ]

Anthem’s annual model search, Strikea-Pose, is back for its eighth year! Four fortunate, glamorous grand-prize winners will be bequeathed with a choice modeling contract with the well-established FORD/ Robert Black Agency here in the Valley!

North Valley Magazine is partnering with Outlets at Anthem for this event, which takes place April 16. Winners from several age groups will have a chance at selection for Outlets at Anthem print and television advertising for b a c k-to school and t h ro u gho utthe-year fashions. Past winners Paige Rivas and Alan Mijes have been featured in national advertising campaigns and publications that include AZ Teen Magazine and Savvy Magazine and have worked with renowned fashion photographer Billy Kidd.

Strike-a-Pose offers people with little to no previous modeling experience the chance to display their raw talent. “[It] is a great way for anyone who has always wanted to break into the business to gain valuable experience and get discovered,” says Allison Friedrichs, marketing and special events manager for Outlets at Anthem.

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Catwalk segments are broken up by age: ages 5–12 at 10 a.m. and ages 13–18 and 19– 40 at 11 a.m. Winners are announced at 1:30 p.m. and must be present to win.

Friedrichs offers some tips for participants: Practice your smile in the mirror; keep it simple—they want to see you, not your outfit or makeup; put some pep in your step; practice your runway walk in the outfit and shoes you plan to wear; and be confident!

As an added bonus, viewers will get exclusive event-day-only special discounts at stores, available at customer service.

Walk-up registration begins at 7:30 a.m.

Outlets at Anthem is located ten minutes north of Loop 101 off the I-17 at Anthem Way Exit (#229).

For more information, call (623) 465-9500 or visit outletsanthem.com.

Treat yourself to a nonta xing and fun family outing! The Shops at Norterra is the perfect place to spend your tax-return dol la rs! A r iz ona’s glorious springtime weather provides the perfect backdrop while you shop, dine, catch the latest movie, and stretch those legs.

Build some good memories by bringing your children to Elevate Coffee Co. for the Easter Bunny Breakfast, an Easter craft, and posing with the all-new Mr. and Mrs. Bunny! Thursdays, April 14 and 21, 8:30– 9:30 a.m. $7 per child, reservations required.

Call (623) 582-9599.

Dream big or display your own car at the Norterra Car Show, which features a wide range of luxury and classic cars. The kids will enjoy their own activities, live music, prize drawings, and food samplings. April 8 and May 13, 6–9 p.m. No registration required.

Eat healthy by shopping at Norterra Farmer’s Market on the first and third Wednesdays of April and May from 3–7 p.m. Enjoy live music while you browse through beautiful fresh produce and more!

Dress yourself and your family with spring and summer 2011 trends. Apparel and accessories to fit every age at trendy, affordable boutiques!

Don’t forget the gifts you need to pick up for graduations, weddings, and school dances, all readily available in the variety of shops and boutiques at Norterra.

Relax and treat yourself and your family to a refreshing meal to cap off your day. New restaurants have been opening periodically over the last several months, and there are many great ones from which to choose.

As you can see, there is any number of reasons to frequent the Shops at Norterra this spring!

Visit norterrashopping.com for more ideas, event details, and a complete list of restaurants and shops.

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APRIL | MAY 2011 North Valley

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• hot list

Celebrate Earth Day with a Spring Cleaning! [ B y C olleen W akefield ]

Don’t let time run out

Distressed Property and Short Sell Expert The Best Home Seller is an Educated Client

to you for our professional mitigation company

Help the Earth —and your house, and your

sanity—with a spring cleaning! It may seem a big undertaking, but it can be productive, freeing, and fun! The following tips should help your spring cleaning run smoothly.

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Organize

Look online for tips for organizing your spring cleaning before you begin. You will find articles and short, fun YouTube videos with tips and information from the experts, including ideas on tackling dreaded projects like window treatments and light fixtures.

Before you set aside your weekend or week for spring cleaning: Make a list of the projects that you want

to accomplish. You may choose or need to hire out some of the harder tasks. Schedule estimates for those tasks as well as for the updating/upgrading projects that you have put off for so long: installing new window coverings, refinishing hardwood or repairing tile floors, or applying a fresh coat of paint to your fading walls. Are you going to clean one room at a time, or will you invite family to help you take on the whole house?

Assemble all of your cleaning products and supplies (plastic containers, crates, boxes, trashcans, etc). Label buckets or boxes appropriately: trash, sell, and donate.

Start from the ceiling and work your way down!

Garage Sale

Need some extra cash or want to earn some money for your favorite charity? Have a garage sale this spring or have an “e-sale” online at kijiji. com (eBay Classifieds). This is a free retail site on which you can post items that people can come pick up—no need to ship anything.

Safety

Don’t forget to include safety projects that are easy to overlook. Vacuum your refrigerator coils, clean your toaster and dryer vents, and replace your smoke and carbon monoxide batteries. While you are at it, give your friends and family a reminder to check their smoke detectors, too.

Declutter

Tossing items into your three categories of trash, sell, and donate will eliminate the “I don’t know” category. You may find stuff that you haven’t seen for many years or don’t even remember that you have. You can then go ahead and part with it.

Make it Fun

Dig out and dust off your favorite upbeat music from eras gone by that you haven’t listened to in a long time (we know you’re uncovering some cassettes and CDs from boxes that haven’t seen the light of day forever—perhaps it’s time to transfer them to your newer technology) and sing along and dance as you go. Oh! And most importantly, celebrate your accomplishment with a dinner out at your favorite restaurant, a shopping spree, a day at the spa, or all three! You deserve it. Then enjoy your newly clean, organized home and feel good about having helped others and the Earth in the process.

NorthValleyMagazine.com

symbols for paper, plastic, and more, visit earthodyssey.com.

Check out the New Website!

Earth Day

Take just a little extra time to research which cleaning products, paints, and finishes are good for the environment and for your family and pets. With the focus on chemicals, especially of late (have you been watching The Dr. Oz Show?), you probably already have a good knowledge base. Also think about ever ything that you remove from your house, garage, and yard.

Is it recyclable, or perhaps “rehomeable”? Neighboring churches, schools, and community theaters are grateful for carpets, drapes, clothes, and other furnishings that are in nice condition. For an updated list of recyclable APRIL | MAY 2011 North Valley

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• health & fitness

Flawless Skin—Fact or Fiction? [ B y L e A nne B agnall ]

OrganiCare

Is flawless skin just movie magic? The short answer is—yes. But even without a professional makeup artist, photo-enhancing computer programs, celebrity spa treatment, and a staff of dieticians and trainers at your call, you indeed can still achieve radiant skin deemed fit for the silver screen.

R

R

So—how does one go about obtaining a near-perfect complexion? By not falling for these skin-care myths and sticking with the facts that follow.

Myth: Tanning beds are safer than actual sunbathing.

Fiction. A lthough having a “sun-kissed glow” is sometimes the subject of env y, the benefits are rather short-lived. A quick fix at the tanning salon, as has been said before, is not without repercussions. Most tanning salons will advertise that their tanning beds lack the sunburn-causing UVB rays that are naturally emitted by the sun; however, they still emit UVA rays, which penetrate the skin even deeper. Like normal sun damage, artificial UVA rays cause adverse effects to the skin, such as premature fine lines and wrinkles and altered pigmentation, not to mention an increased risk of skin cancer.

Moral: Experts caution women of all ages to stay away from the tanning salon altogether.

Whether natural or synthetic, too much UV radiation will leave you with unwanted and permanent skin damage.

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Myth: You only need sunscreen on sunny days.

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R

Fiction. Just because it’s cloudy outside doesn’t mean that the risk of skin damage is gone.

Chronic sun exposure is the leading cause of skin damage, including rough, dry, mottled, and wrinkled skin. Professionals who work outdoors—in fact, all sun enthusiasts—will acquire noticeable and pretty

much irreversible damage to their complexion.

Weather, too, can be unforgiving when it comes to your skin’s health: the sun is mightiest between 10 a.m. and 2 p.m., and cold weather, pollution, and dust mixed with high winds can dry out your skin.

Moral: Experts recommend a daily regimen of broad-spectrum sunscreen, which protects against both UVA and UVB radiation. While good-natured sunlight can be invigorating and vitamin D-enriching, sunscreen will significantly decrease your risk of burnt, uneven skin tones. Try sunscreens with microfine zinc oxide for a light, soft texture that is suitable to wear under cosmetics.

Myth: Eating greasy foods gives you greasy skin.

There is no scientific evidence that greasy foods like pizza, burgers, and burritos will directly cause you to break out or have oily skin, but they certainly don’t help your skin’s health! Some people are gifted with perfect genes and miraculous metabolisms that allow them to eat anything and never gain weight or break out! For the majority of us, however, the age-old adage “You are what you eat” definitely applies. If you consume mostly processed foods high in fats and unnecessary carbohydrates, both your waistline and your skin will be taking the heat. A lack of complex carbs and essential nutrients leaves your skin vulnerable to breakouts and early aging.

Moral: Consuming a balanced diet containing vitamin C from fruits, vegetables, and fish and also taking in vitamin E, mineral selenium, and whole grains rich in complex carbs allows your skin to be more resilient against signs of trouble.

Fiction.

Myth: Using more skincare products will give me extra-healthy skin.

Buying highend skin-care brands and expensive facial treatments doesn’t necessarily equate with bet-

Fiction:

ter-maintained skin. Combining multiple products actually cancels out their positive effects. Products with salicylic acid will prevent vitamin C, retinol, and hydroquinone from absorption into the skin. Product overuse and harsh scrubs leave your skin dried out, stripped of cell growth, and defenseless against dirt and oil.

Moral: It doesn’t take celebrity status to get timeless, gorgeous skin. When it comes to a successful skin-care regimen, less is more. Experts say to establish a twice-daily routine with an exfoliating toner, a simple, gentle cleaner, a retinoid, and sunscreen and moisturizer.

Retinoids work a many-faceted wonder. Aging skin gradually decreases collagen production and elasticity, hence, more wrinkles.

However, antiaging retinoids are vitamin A derivatives that enhance collagen production, reduce fine lines, enrich skin texture, smooth out skin tone, and fight acne! Retinoids are powerful topical agents, so most are available by prescription, but there are nonprescription retinols that are less intense but just as effective against the signs of aging.

Myth: Healthy sleep, diet, and exercise will also give you healthy skin.

Fact. Hold it—that’s no myth! Your skin indeed benefits from a healthy lifestyle! Regular sleep lets skin rejuvenate its production of cell turnover, collagen, and human growth hormone—eradicating sunken eyes and dark circles. A nutrient-rich diet free of smoking (which is second only to the sun in causing premature aging) and overconsumption of alcohol (which dehydrates skin and results in permanently flushed, discolored skin) leaves skin looking healthfully youthful. Uninhibited stress can cause fatigue, anxiety, and insomnia, and it can all manifest in unhealthy skin breakouts and irritation. Keep your skin youthful with antistress techniques like exercise or meditation. Exercise heightens circulation, which in turn releases nutrients and oxygen to your biggest organ—your skin!

Treating your body with respect will really shine through on the surface.

APRIL | MAY 2011 North Valley

63

Golf Improve Your Game

Pre-shot Routine and Its Importance [ B y S cott S ackett ]

The better the player, the more emphasis on a pre-shot routine.

This is what I continue to see during my lessons. In other words, the higher the handicap, the more emphasis the player places on the ball.

The lower the handicap, the more emphasis a player places on the target.

Remember: Great players are target oriented, not ball oriented.

Let me give you a few thoughts that may get you more target oriented and not as focused on the ball. The list below is something that will take some time to implement with your new shot program. But if you work on this in your practice sessions, I’m sure you’ll see some excellent results.

1) Stand behind the ball and look at the target. This is where you will relax as you prepare, visualize, and process your data.

Based on the data, make the club selection that will give you the results you desire. At this point in the pre-shot routine, many players will visualize a particular ball flight they expect to see.

2) Take grip and pick out an intermediate target in front of the ball. (This intermediate target will be a blade of grass, a divot, a leaf, or anything that will help you align with the target. This will be approximately one to six feet directly in front of the ball.)

3) Walk over to the ball on a 45-degree angle, keeping your eye on the intermediate target.

4) Step into the target with your right foot first. Then, set the clubface down behind the ball, square to the intermediate target.

5) This next step is the key to a successful start. Square up your

body perpendicular to the clubface. The body, which consists of feet, knees, shoulders, hips, forearms, and eyes, will be parallel to the target line at this point in your swing.

6) Look at the target once and then look at the ball. Look at the target again and then at the ball. At this point, go ahead and pull the trigger.

7) Make your best swing through the ball to the finish.

8) Complete follow-through by bringing the club down in front of you. This is where you will analyze your shot.

Good luck!

Scott Sackett is a Golf Magazine Top 100 Teacher. Scott teaches at McCormick Ranch Golf Club in Scottsdale. He is also the director of instruction at The Rim Golf Club in Payson. He splits his time equally between both. To reach Scott, call him at (904) 838-2721 or e-mail him at scottsackett@cox.net.

Visit Scott's Web site at scottsackett.com.

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NVM + 2011

• INVESTMENT

Asset Allocation: A Key to Portfolio Success [ B y K en E dwins , C h F C ]

For many investors, investing typically be-

gins with one stock or mutual fund. Over time, other selections are added because many people understand that may not be prudent to invest everything in a single security, even if it has a blue-chip reputation. But just spreading money around in a haphazard way may create only an illusion of diversification.

If you have assembled a hodgepodge portfolio, you may not know the extent to which your investments are (or are not) consistent with your objectives. How do you go about setting up a framework that tailors your investments to your particular circumstances?

A sound portfolio management strategy begins with asset allocation—that is, dividing your investments among the major asset categories of equities, bonds, and cash. Afterward, you can further break down asset categories into finer distinctions (i.e., diversification). Since each type of investment category has unique characteristics, they rarely rise or fall at the same time. Combining different asset classes could help reduce risk, although not eliminate it. Two nagging questions remain: What factors guide the asset allocation process? How much of a

portfolio should go into each category?

The short answer to how much of a portfolio should go into each category is that asset allocation is more a personal process than a strategy based on a set formula. There are guidelines to help establish the general framework of a welldiversified portfolio. For example, you may decide on the need for growth in order to offset the erosion of purchasing power caused by inflation.

But to get back to the first question, the main objective of asset allocation is to match the investment characteristics of the various investment categories to the most important aspects of your personal investment profile. These include your tolerance for financial risk, your return needs, and your time horizon.

Investing according to your risk tolerance will help keep you from abandoning your investment program during times of market turbulence. One way to measure your risk comfort zone is to ask yourself how much loss in a one-year period you could withstand and still stay the course.

Finding an appropriate match for you means balancing your tolerance for risk against the different volatility levels of

various asset classes. For example, if you have a low tolerance for risk, that fact may dictate a portfolio that emphasizes conservative investments while sacrificing the potentially higher returns that usually involve a greater degree of risk.

Return need refers to the income or growth you expect a portfolio to generate in order to meet your objectives. For example, retirees may prefer a portfolio that emphasizes current income, while younger investors may wish to concentrate on potential growth.

Your personal time horizon extends from the implementation of your investment strategy up until the time you need to begin withdrawing money from a portfolio.

For example, a very short time horizon (fewer than five years) is probably best served by a conservative portfolio emphasizing safety of principal. On the other hand, the more time you'll have to invest, the greater risk you may be able to withstand because you have time to recover from market downturns.

Building an investment portfolio that is right for you involves matching the risk-return tradeoffs of various asset classes to your unique investment profile. One final point that is worthy of emphasis: When you put together your own asset-allocation strategy, you should combine all your assets, meaning your investments and retirement savings. That way, you can ensure that all your assets are working together to help meet your goals and objectives. Remember that investment return and principal value will fluctuate with changes in market condition so that shares may be more or less than original cost. As I’ve pointed out, diversification cannot eliminate the risk of investment losses.

APRIL | MAY 2011 North Valley

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NVM + 2011

• Technology

Does Your Web Site Get an A or an F? [ By Jon Kenton ]

size or type of business, Internet marketing is one of today’s most essential tools. At the top of the list of Internet strategies is one’s Web site. Is yours working for you? And most importantly, how does it rank against your competition?

If you were to grade your site, would it get an A, a C, or an F? Remember, in today’s hotly contested markets, a C is just not good enough!

Your site may look cool and feat ure many extremely detailed pages, but how relevant is it to you r aud ience, and is it optimized and promoted? Given t he dy na m ic nat u re of t he Inter net , Web technology, marketing practices and, of course, one’s competitors, a regular and ongoing assessment of your Web presence is essential if you want to stay at the top of your “Web game.”

With all this said, what aspects of a Web site should be used to assess its grade?

No matter the

Content — Ultimately, “Content is King.”

It is the content that will differentiate your site from those of your competitors. Your strategy needs to address both the content that is read by people and by Web crawlers and bots. Every site will be ranked by the search engines, and the content will contribute to the way the site draws traffic.

Your Web site copy may be technically accurate, but is it written in such a way that will optimize your page and site rankings?

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— There are many ways to construct a Web site. The look and feel of two sites may be similar, but the underlying code may be very different. Over time, Web site and browser

Technical Structure and Compliance

ages on a site add more than just visual appeal. To help optimization, they need to be appropriately named and have alt text (a description of the image that can be seen by the user by running the mouse over it) added. One of the most important measures for a Web site is how many other sites link to it. The more sites you having linking to yours, the better, as this indicates that your Web site has value to others.

Promotion — Using the

“if you build it, they will come” strategy is not recommended, but you would be amazed at how many people do this.

Social media and crosslinking strategies are all key parts of Web site promotion. For your site to get a top-A grade, a well-thought-out strateg y for site promotion needs to be implemented.

technologies have evolved, and what was once state of the art is now deemed noncompliant. This can be important for more than just technical correctness—sites that use more up-to-date techniques will get a better ranking.

Optimization —Site optimization covers a broad array of techniques and strategies.

Techniques such as ensuring that every page has metadata as well as the use of page titles and descriptions are important to your rankings. Pictures and other im-

Comparative Analysis — The great warrior Sun Tzu advises, “Know your enemy.” The work you have done to improve your site may be fantastic, but make sure you keep an eye on your competitors, as they have a habit of sneaking up on you.

This way, you can see what they are doing and identify your site development priorities.

Your Web site is one of the most important tools used to market and promote your businesses. With that in mind, make sure you take the time to grade your Web site and make sure it gets an A+. Should you need help grading your site, feel free to contact me.

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Coming Next Issue

Luxury Resort Feature

NVM + 2011

• flavor

Appetite for Nostalgia: Sweet Cream Cheese Carrot Cake [ B y M atthew G runwald ]

A long-familiar “comfort dessert,” carrot cake is a perfect springtime treat that is sure to tantalize the taste buds. This decadently rich pastry is chock full of grated carrot and roasted walnuts and explodes with flavor, especially when smothered in a sweet, delightfully fluffy cream cheese frosting. While carrots give the color, perfect texture, sweetness, and moisture, the signature flavor is what really makes the cake!

This particular carrot cake holds fond memories for me—my great-grandmother created the original recipe in the 1940s and served it in her famous Highway Café. The rich aroma filling the air lured anyone—including many soldiers—who craved the comforts of home. recipe info



Chef Matthew’s Sweet Cream Cheese Carrot Cake

CAKE

Ingredients:

2 c. flour 2 tsp. baking soda 2 tsp. cinnamon ½ tsp. sea salt 1 c. finely crushed walnuts 1 c. vegetable oil 1 stick real butter at room temperature 1 tsp. pure vanilla extract 1 ½ c. sugar 3 room-temperature eggs 2 full c. grated carrots at room temperature Preheat oven to 350 degrees and allow it to sit ten minutes after it reaches the proper temperature. Sift all dry ingredients—flour, soda, cinnamon, salt, and sugar—into a bowl and thoroughly mix together. Make a well in the center of the dry mixture and slowly add in the oil, vanilla, and butter, blending as you

go. With a spatula, scrape down the sides until just combined. Take care not to overblend.

Whisk the eggs in a separate bowl and fold them into the mixture. Gently fold the carrots into the mixture.

Heavily grease a 9-in. Bundt pan and flour it lightly (this is necessary). A Bundt pan is best for this pastry, as it maintains the integrity of the cake and affords a better presentation.

Pour batter into the pan and knock the base against the counter a few times to remove air bubbles before placing it into the oven on the center rack.

Bake for 50 minutes (oven times may vary).

Remember that the cake will continue to cook a few minutes once it’s removed from the oven. Allow it to cool a bit before removing from pan. I always suggest using high-quality name-brand products for optimum flavor.

FROSTING Ingredients:

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1 lb. cream cheese at room temperature; use more for a thicker texture 3 sticks real butter, cold and cubed 1 tsp. pure vanilla extract ½ tsp. pure almond extract 1 ½ lb. confectioners’ sugar ½ c. shortening

Slowly mix together all ingredients, one by one, from low to high speeds until fluffy. Have fun with the decorating!

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69

NVM + 2011

• style / beauty

A Vintage Affair: How to Entertain in Classic Atmospheres [ B y L e A nne B agnall ]

Period-based films heavily depend on expertly crafted, time-accurate production design for viewers to appreciate the time period yet not be distracted from the flow of the film. Ever notice it? Not really? That’s why it’s called movie magic.

Want to re-create an eye-catching, entertaining atmosphere? Stylish standards established by your favorite period-based

Prudishness aside, the haunts of the Victorian era offered the annals of design history a boudoir of intricate lace, lavish trims, handcarved ornate wooden furniture, stained glass, and Orient-inspired china.

films will get you started. Change the channel in your humble abode to those vintage magical eras without having to hire a Hollywood professional or maintain a blockbuster budget.

Professional interior designer Diane Shrake of Pastel Designs in Huntington Beach, Calif., recommends choosing design details—palette, texture, accents—based

PALETTE: plush greens, blues, reds, browns, black, gold

If art deco speaks to you more, the Roaring Twenties gave us plenty of style that expressed progressive lifestyles, liberty, and thrill. Use brightly colored paints in personal settings and dark-colored paints in luxurious settings; then insert sharp, voguish furniture and light, light, light!

The Depression brought a more somber complement to the 1920s’ dazzling precedents, but it also gave way to high drama in the movies and popular décor.

Fashion became more conservative, defined, and bold. The 1930s décor refined the flapper’s experimental style by giving it elegant, sophisticated character.

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PALETTE: pale greens, blues, purples; warm and natural yellows, tan, reds, burgundy; patterned wallpaper

on the elements of your lifestyle to make it unique.

“You can easily bring vintage design to items you already own—floral borders around lampshades, changing the matte of picture frames, or switching from gold to silver.”

Shrake says. The right accent piece—like a solitary orchid or clever lighting effect—can give you “a lot of mood for not a lot of money.”

ACCENTS: light tones, white lace, floral; candlesticks, tasseled lampshades, crystal, velvet, mahogany

YOUR MOVIES/SHOWS: Sherlock Holmes (2009), or a rustic Western alternative: HBO’s Deadwood (2004–2006)

PALETTE: black and white; earthy creams, grays, browns

ACCENTS: bright pastels; feathers, ruffles, beads, embroidery, silver; glass, mirrors, clocks, radios, geometric art

ACCENTS: white, gold; pleats, fur, animal prints, silk; antique books, silhouetted pictures, ribbons, jewels

YOUR MOVIES/SHOWS: King Kong (2005), The King’s Speech (2010)

YOUR MOVIES/SHOWS: Chicago (2002), The Untouchables (1987)

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The propagandized American household looked serene and overmaterialized, but the “taboo” martini culture stirred and shook up daring textures, fabulous design, and ethnic influences.

PALETTE: rich greens, blues, yellows, white

PALETTE: muted colors with metallic undertones; slate, stone, brick

ACCENTS: soft undertones, floral; tufted, oak, or maple furniture; overleaf or damask patterns; plants, flowers, fruits, vegetables

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For Rat Pack cool, go for inflated, swanky ultraclass.

The early ’60s was a period filled with vinyl, Vegas lights, stark contrasts, and wet bars for centerpieces.

PALETTE: natural tones like pink rose, wooden brown, leafy green

ACCENTS: Sultry emerald, ruby, sapphire, diamond; pop art, bubble clocks, record players, zebra print, eclectic pieces

YOUR SHOW: HBO’s Mad Men (2007– present)

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The war era popularized Rosie the Riveter, commercial television, and Technicolor. Some fabrics were unavailable then, so haute couture made its splash with viable alternatives, frivolity, and ingenuity.

While the men were away protecting the homeland, the hearth embraced the elements of its surroundings— woods, metals, and brilliant flowers.

Other movies to inspire your set: The Curious Case of Benjamin Button, Finding Neverland, The Aviator, The Black Dahlia, Flags of Our Fathers.

APRIL | MAY 2011 North Valley

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• ask a vet

The Dirty Dozen [ B y D r . E d C ohen , D V M ]

Every home has an array of toxins that could potentially harm your pet. Knowing what can be harmful and what to do if your pet is exposed to any of these toxins can help to avoid a tragic situation. Although this list includes some of the most common toxic exposures seen in pets, it is not all-inclusive.

If in doubt as to whether your pet may have been exposed to a toxin, please call your local veterinarian for advice. The following is our “Dirty Dozen” of household toxins.

Rodenticides are often spread around outside one’s home to kill mice and rats.

There are two main types: anticoagulants that, when ingested by a pet, cause bleeding, lethargy, anorexia, difficulty breathing, vomiting blood, and lameness. The other type creates an increase in blood calcium, resulting in increased thirst and urination, anorexia, and vomiting.

Ethylene glycol is the main ingredient in engine coolant or antifreeze. As little as one teaspoon can be fatal to a cat and only in somewhat larger amounts to a dog. Symptoms are drunklike behavior, vomiting, and rapid breathing.

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Bone and blood meal a re of ten used a s soi l amendments. Many pets are attracted to the aroma, and if they are allowed to consume substantial amounts, a “ball” of bone or blood meal may form in their stomachs, causing an obstruction.

Fire-starter logs, if consumed, will often cause a foreign-object gastrointestinal obstruction that requires surgery to remedy.

Cor rosive c lea n ing products, such as toilet bowl cleaners, etching compounds, pool sanitizers, dish-washing detergents, drain openers, and radiator cleaners all can cause painf u l burns to the esophagus and upperdigestive tract. Do not induce vomiting if any of these substances are ingested by your pet, as throat or lung damage can result. Call the vet immediately.

Hydrocarbons such as kerosene, engine oil, tiki-torch fuels, gasoline, diesel fuel, paint solvents, wood-staining compounds, lighter fluid, wood strippers, etc. are very irritating to the gastrointestinal tract.

Again, do not induce vomiting.

Batteries are often swallowed by the family dog when the TV remote control gets chewed up. They can cause rapid and sever ulceration and heavy-metal poisoning.

Household plants comprise a large and diverse category. It is beyond the scope of this article to discuss the many individual

plants. Among the more common seriously toxic plants are various lilies and the sago palm, which is a common outdoor ornament.

Food such as raisins, grapes, chocolate, and onions can be toxic if sufficient ingestion occurs.

Tef lon-coated and other nonstick pans, when overheated, give off an odorless, invisible gas that is rapidly fatal to pet birds.

Sugar-free gum containing the artificial sweetener Xylitol will cause kidney failure if sufficient amounts are ingested.

Medications such as antidepressants, sleep aids, nonsteroidal anti-inflammatory medications (such as aspirin, ibuprofen, acetaminophen, naproxen, and Celebrex), amphetamines for ADHD and weight loss, and topical anticancer medications are toxic to various degrees.

If you suspect that your pet may have been exposed to any of these toxins, proceed as quickly as possible with your pet to your local or emergency veterinarian for assessment and treatment. Bring the substance’s container or package with you.

[Editor’s note: For a list of plants that are toxic to pets, visit the Humane Society of the United States link at http://tinyurl.com/ybqazvw]

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APRIL | MAY 2011 North Valley

73

NVM + 2011

• adopt-A-Pet

Good Friends Who Need Great Homes [ P hotos by M ichelle B rodsky ]

Panther is the perfect desk accessory. This 8-year-old domestic medium hair does not like dogs or other cats and prefers to be the object of your attention, but she is a very affectionate diva. She can become agitated when forced to do something she doesn’t want to do, as divas often do. People don’t share their space with Panther—Panther shares her space with people, and happily. Her adoption fee is $50.

All adoption fees include spay/neuter, microchip, and vaccines.

Taylor is a 2-year-old beagle-shiba inu mix.

He is choosy about his friends—who never include cats or other dogs—but is affectionate and playful with those humans with whom he does bond. Taylor’s favorite game is soccer with a giant ball. His adoption fee is $50.

Sammy is a 4-year-old

shepherd mix. This large boy is a polite gentleman who enjoys the company of people. He is good with cats, may get along with other canines, and is recommended for children elementary age and up. Sammy likes to snuggle and play tug-o-war and is a rather quiet guy who prefers quiet observation to barking. He has learned many tricks during his stay at AAWL and looks forward to learning many more. His adoption fee is $100.

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Jeff is a medium-sized 3-year-old Schnauzerterrier mix. He doesn’t like cats or other dogs and is recommended for children juniorhigh age and up. Jeff is not only active and playful—his favorite toys are the plush ones—but is also smart.

He is crate and potty trained and knows many commands. He is looking for an owner that likes to hike or run so he can get in his physical exercise as well as his mental stimulation. He is currently learning how to use the treadmill. Jeff’s adoption fee is $100.

Sassy i s a s pi r ite d

5-year-old domestic short hair. She may get along with other cats and is recommended for children junior-high age and up. Sassy is independent—not really into snuggles—but she does like sitting next to people to relax and visit. She would be the perfect cat for a working adult. Sassy likes to hang out on the enclosed patio and watch the birds. Her adoption fee is $50.

One-year-old domestic shorthair Wyatt is a goofy guy. He is good with cats (he’s social with all the cats in the cattery), may get along with dogs, and is compatible with people of all ages. Wyatt likes to play and is a curious little tyke. He likes learning how the printer works and helps edit letters as he watches the computer screen. Wyatt is a special-needs cat and is on medication. But please don’t tell Wyatt that he is special needs—he wouldn’t believe you anyway! His adoption fee is $50.  These pets may already be adopted. Please visit aawl.org for a current listing of pets available for adoption at the Arizona Animal Welfare League. All dogs and cats have been spayed or neutered, are up-to-date on their shots, and will go home with a microchip inserted. The Arizona Animal Welfare League is open from 11 a.m.–7 p.m. Tuesday–Friday, and 9 a.m.–5 p.m. Saturday and Sunday. AAWL is located at 30 North 40th Place in Phoenix. For more information, call (602) 273-6852.

NVM + 2011

• Volunteer Opportunities Almost Home Boxers

What: foster homeless dogs When: always Where: your home Why: every dog needs love and attention while waiting to be placed with a permanent family How: love and care for boxer dogs as they await forever homes Contact: (602) 332-1626; visit almosthomeboxers.org for additional information

AZ Power Paws Assistance Dogs

What: puppy raisers When: always!

Where: your home Why: help grow puppies into loving assistance dogs How: Love and train puppies into adulthood through care and socialization.

First-time applicants must fill out applications, have inhome interview, and live in the Phoenix Metropolitan area.

Puppy Raisers receive starter crate and collar and manual on puppy raising, ID card. Purchased items and vet care for puppies are tax deductible. Expose puppy to various environments, socialize him or her, teach puppy ninety commands, etc. Must attend three meetings per month.

Hand him or her over to new owner during a graduation ceremony.

Contact: Meg Flynn at (480) 945-0754 or meg@azpowerpaws.org; visit azpowerpaws.org for more info

North Country Conservancy, Pioneer Living History Museum, Phoenix Parks and Conservation foundation, New River/Desert Hills Community Association

What: “Our Earth, Our Habitat, Our Home” Earth Day event When: April 29–30 Where: Pioneer Living History Museum (3901 W. Pioneer Rd., Phoenix) Why: bring awareness to and help protect and care for Earth How: help plan, recruit exhibitors, set up, clean and monitor exhibit areas Contact: Ann Hutchinson at ahutchinson@daisymountain.org or (602) 742-6514; daisymountain.org/earth-day-2011

Special Olympics Arizona

What: Summer Games 2011 When: April 28–30 Where: Mesa Community College (1833 W. Southern Ave., Mesa) Why: support the athletes and the special-needs community Contact: Kali Knaack at (602) 230-0075 or kali@specialolympicsarizona.org

Arizona Women’s Partnership, Inc.

What: tenth annual Wine, WoMEN, & Jazz FUNdraiser When: April 30, 4–6:30 p.m.

Where: Arizona Culinary Institute, 10585 N. 116th St. Why: benefit selected charities of Arizona Women’s Partnership, Inc. that assist underserved women and children at risk in Arizona How: sponsor solicitation, networking opportunities, ticket sales, database management Contact: Paula Cullison at (602) 863-9744 or azwp.org

Foundation for Burns and Trauma

What: burn prevention programs When: monthly Where: various neighborhoods Why: create burn prevention and safety awareness How: walk door-to-door installing free dual-sensor smoke alarms in older and lower-income family homes, distribute materials to neighborhoods, restock installation bags Contact: contact Gina Enders-Stenner at gina.enders-stenner@azburn.org, call (602) 230-2041, or fill out a Burn Prevention Volunteer application and background verification from azburn.org and fax it to (602) 230-2157

Wild at Heart, Inc.

What: year-round volunteer needs When: always Where: Wild at Heart facilities off Lone Mountain and Cave Creek roads Why: conservation and preservation of Arizona’s native wildlife through the rescue and rehabilitation of injured and orphaned birds of prey, relocation of displaced burrowing owls, species recovery programs, educational presentations, and habitat -enhancement programs How: clean aviaries, do rescues and transport, help with educational program presentations, facility maintenance, construction and yard work, burrowing owl habitat construction, food prep, nighttime feeding tasks, and more Contact: Sam Fox at (480) 595-5047 sam@wildatheartowls.org; more info at wildatheartowls.org Note: for assistance with injured wild birds, call (do not e-mail) (480) 595-5047 APRIL | MAY 2011 North Valley

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NVM + 2011

• event calendar April 3, 10, and 17

EL PEDREGAL ANNUAL SPRING WINE AND JAZZ FESTIVAL El Pedregal Shops and Dining at the Boulders Resort teams up with KYOT 95.5 Jazz radio to bring back the annual festival that celebrates wonderful wine and music. The festival is held in an outdoor amphitheater, where guests can relax and enjoy the spring weather every Sunday afternoon in April from 1–4 p.m. Admission is free, and food tickets and commemorative wineglasses are available for purchase. The festival will host Urban Quartet, Alice Tatum, and Affinity. (480) 488-1072 or elpedregal.com

from the even directly support the Tillman Military Scholars program. Registration is limited. pattillmanfoundation.org

April 8–10

THE ABDUCTION FROM THE SERAGLIO

Arizona Opera finishes off its 2010–11 season with a fun, exotic, vibrant production that takes place in a Moorish palace. Straight from Mozart comes a tale of young man who sets off to rescue his true love, who was kidnapped by pirates and sold to the Pasha Selim.

(602) 266-7464 or azopera.org

Moses, Agnes, Collen, and Wellington Nyanhongo of Easter Zimbabwe; artist Jane Jones; and sculptor John Schieffer.

(480) 941-8500 or bonnerdavid.com April 16

EIGHTH ANNUAL STRIKE-A-POSE MODEL SEARCH

April 9–10

TWELFTH ANNUAL ANTHEM DAYS

Get out and enjoy spring with Anthem’s annual event featuring an arts and crafts fair, a business fair, a 10K and 5K run/walk, live entertainment, carnival rides and games, a food court and beer garden, bounce houses, pony and barrel rides, contests, and egg hunt—including a visit from Peter Cottontail. At Anthem Community Park at Anthem Way and Gavilan Peak Pkwy., 10a.m.– 4 p.m. anthemcouncil.com April 14 for limited time

SPRING AWAKENINGS: GROUP SHOW

Bonner David Galleries welcome several nationally acclaimed artists and sculptors, including siblings 76

North Valley APRIL | MAY 2011

The Outlets at Anthem once again search for fresh faces for their ad campaigns! Four fortunate individuals will also land a contract with the FORD/Robert Black Agency. Men and women, girls and boys ages 5 to 40 will take to the runway to strut their stuff.

Viewers will also get exclusive discounts to stores within the Outlets. Catwalk begins at 10 a.m.

Register online or come out and support the models! outletsanthem.com April 16

SEVENTH ANNUAL PAT’S RUN

The annual walk/run to support the Pat Tillman Foundation is once again at Arizona State University’s Sun Devil Stadium.

The event brings more than 30,000 people from across the country to the stadium and through the streets of Tempe. Proceeds

April 16–17

HOW GREAT THOU ART—THE GOSPEL MUSIC OF ELVIS PRESLEY

Elvis tunes are among the most recognizable in the world, but you may not know or may have forgotten that Presley loved gospel music and from his earliest days longed to sing bass in a gospel group. Arizona Broadway Theatre brings a special program filled with hits like “Amazing Grace” and “How Great Thou Art” courtesy Robert Shaw, a twelvepiece band, and a gospel quartet. $55.50 (includes dinner, show, and fees). (623) 776-8400 or azbroadwaytheatre.com

April 30

TWELFTH ANNUAL CELEBRATION OF DANCE

Arizona’s celebration of National Dance Week brings an annual dance-tastic event filled with an exciting selection of dance that represents diverse cultures here in the Southwest. Hundreds of dancers from across Arizona take to the stage with presentations of hip-hop, ballet, modern, contemporary, jazz, tap, belly dance, Flamenco, Bollywood, and other classical and cultural dances.

At Cactus Shadows Fine Arts Center. $25 general admission.

Kids age 5 and under get in free.

(623) 465-5415 or goldenlionproductions.com May 5

CINCO DE MAYO FIESTA ON BOARD VERDE CANYON RAILROAD

Verde Canyon Railroad celebrates Cinco de Mayo with Mexican flair, offering up margaritas and Mexican beer, specialties, and appetizers, some at no cost added to train fare.

April 28–May 1

May 5–29

IB ANDERSON’S MOSAIK

THE MYSTERY OF IRMA VEP

Ballet Arizona finishes out its twenty-fifth anniversary season with Mosaik, a non-narrative ballet that premiered in 2004 to critical and patron acclaim and that features some of the company’s best dancers, eye-catching costumes, and well-thought-out scenery. At the Orpheum Theatre. $17–$121.

(602) 381-1096 or balletaz.org

Arizona Theatre Company rounds out its season with a hilarious, chaotic tale chock full of vampires, werewolves, mummies, and “things that go bump in the night.”

It’s a “quick-change horror story” featuring two “lightning-fast actors” who portray these dark creatures as well as the residents of the Mandacrest estate they

haunt. Travel from England to Egypt and back again in this unique Gothic production. At the Herberger Theater Center. (602) 256-6995 or arizonatheatre.org May 14–15

“LET FREEDOM RING” CONCERT

ProMusica Arizona pays tribute to America and our Armed Forces in a family-friendly concert featuring Aaron Copland’s “Canticle of Freedom” and “Battle Hymn of the Republic,” among others. The Youth Choir joins the chorale and orchestra in this presentation of patriotic music and American folk tunes.

Saturday at 7:30 p.m. and Sunday at 4 p.m. At Boulder Creek High School Performing Arts Center. (623) 465-4650 or promusicaaz.org May 20

ASTRONOMY NIGHT AT VISTANCIA

This free event is open to the public—to anyone who wants to study or admire the stars! Local astronomer Tony LaConte heads up the evening, which begins at 7:05 p.m. at Sunset Park and continues on the Discovery Trail to Vistancia’s Solar Garden, where LaConte will give a presentation on the constellations, Native American folklore, and Greek mythology. Back at the park, guests will be shown how to identify various planets, stars, and constellations through high-powered telescopes. (623) 215-8646 May 20

KRONOS QUARTET

The world-acclaimed contemporary string ensemble performs at the Musical Instrument Museum at 7 p.m. as a part of the fortieth annual meeting of the American Musical Instrument Society (AMIS) that is being held at the MIM from May 18 through May 20. The quartet’s program will feature selections from multiple countries, including the United States, Canada, Greece, Iraq, Iran, Mexico, India, and the Balkans. themim.org May 27

HUGO MEDINA

In a special show to save the Icehouse, where he got his start, Bolivian-born sculptor and painter Hugo Medina brings his own work to the event and also invites other artists to the venue where their work will be sold and donations accepted to preserve the venue. theicehouseaz.com APRIL | MAY 2011 North Valley

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NVM + 2011

• Relationships

Ask the Dating Coach [ B y L ea F riese - H aben ]

That’s All Right, Mama Dear Coach Lea,

I am so frustrated—why do men frown upon single moms? I am divorced, 29, and have a beautiful little girl who is the light of my life. I have been on a few dates with men who seem to run for the hills when they find out I have a child. What can I do? I can’t very well hide her in the closet!

Dear Frustrated,

Your question is not unique; however, I will say that you need to set your sights a bit higher. Would you really want a man who won’t accept your child? You are 29—men your age tend to be a little less mature. If you want a confident, quality man in your life, be what you want to attract. There are a lot of wonderful men out there who would love your child as their own.

(I know—I married one of them.) Ask your friends and family members who love you to set you up. (They always have your best interest at heart.) Good luck, and keep me posted.

Wicked Stepmother Issues Dear Lea,

My ex-husband and I have been divorced for a little over four years. I am not happy with the woman he recently married. It feels as if she is trying to take my place. She took my daughter, who is 10, and had all of her hair cut off and donated it to Locks of Love. She also made my daughter take 78

North Valley APRIL | MAY 2011

down the pictures of her and me that she keeps in her room on her bedside. This upsets my daughter and makes her very reluctant to see her dad, who has always been a very good father. Help me! What can I do?

Dear Ms. Ex,

You have a very good reason to be upset. I am not sure what your relationship is with your ex—

but I would definitely start there first. If that does not work, I would talk to a family therapist and possibly a lawyer. I am concerned that your ex is not seeing that this behavior is dividing your child’s loyalties. I would love to be able to help you more, but I don’t have enough info to go on. Hang in there.

Blended Family, Chilled Feet Dear Coach Lea,

I have two children, and am engaged to a man who has three kids. We have been together for several years, and I am all of a sudden very frightened to take on the responsibility of someone else’s children. We are set to walk down the aisle in three months, and I panic at the thought. I haven’t said anything to my fiancé, as I don’t want to upset him. I had a panic attack yesterday when I began to think about it.

Dear Panic Stricken,

Everyone gets cold feet. Why not talk to your future hubby about your fears and ask to postpone the wedding a little while longer? If he is a good guy, he will understand and support your feelings. Marriage is more than walking down the aisle—it’s weathering a few storms. This is a great opportunity to find out more about the man you are about to marry. Talk to him—if his response is unacceptable, then you will have dodged a bullet. I suspect he will probably understand and try and help you get more comfortable with the idea. Thanks for the letter and keep me posted. Good luck!

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We are committed to providing quality veterinary care throughout the life of your pet in a professional, friendly, stress-free environment. Pocket pets are welcome (rabbits, ferrets, guinea pigs, and rodents) and so are reptiles! For first time clients please bring this ad in and receive a FREE physical exam on one of your pets. (A value of $46.) Expires 1/31/11

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JRDR Marketing We are a marketing and business consulting firm providing strategic management and marketing services.

• Strategy and Business Planning • Business and Competitive Intelligence • Marketing and Promotional Plans • Writing Services • Product Photography

Visit us at www.jrdrmarketing.com or call (602) 288.8393 and schedule a no-obligation initial consultation.

We sculpt businesses for success

Mr. DON'S FUNTASTIC FITNESS

Scott Sackett, GOLF instructor

Funtastic Fitness offers fun-filled Gymnastics, Ballet, Tap/Jazz, Hip Hop and Cheer classes with experienced instructors who love to teach their passion of their sport to children of all ages! Affordable classes ranging from $35 -$45 per 4-week session (depending on length of class).

Funtastics offers morning, afternoon and evening classes Monday-Saturday at various times. You can email funtasticfitness@hotmail.com or stop by for a detailed class schedule. We are also offering Blast Ball featuring only indoor batting cage in Anthem and Yoga too. www.anthemfuntasticfitness.com www.baransblastball.com

Scott Sackett, one of GOLF Magazine Top 100 Teachers, conducts private lessons at McCormick Ranch Golf Club. Scott is also the director of instruction at the Rim Golf Club in Payson, Ariz. All of Scott’s clients can take instruction at The Rim Golf Club along with playing the prestigious golf course for just a guest fee.

To contact Scott, you can e-mail him at Scottsackett@cox.net or visit his website at www.scottsackett.com

APRIL | MAY 2011 North Valley

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ONE OF MANY CLIENT LETTERS

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When awarded the job, you brought enough crew that accurately, carefully and quickly completed the tasks and finished up by thoroughly cleaning up the job site and hauling debris away.

I will highly recommend you and your company to anybody that asks (and some that don’t ask) because you treated our small residential job with the same care that you would give to a much larger client.

Now THAT is an example of pride of workmanship and once again, Thank You! Nancy Siemers - Owner, Semiconductor Inc.

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• people & places

• Photos by Alicia Keenon

^

Opera Ball 2011 + Arizona Opera, The Ritz-Carlton, 2401 E. Camelback Rd., Phoenix Arizona Opera’s annual fund-raiser netted $200,000 this year with a fun “The Devil Wears Opera” theme. Over 300 guests turned out to support the growing company. The event paid tribute to “the characters that make life more interesting”: the villains and villainesses of the stage, screen, and runway. Cochairs and philanthropic sisters Lori Brophy, Marilyn Brophy, and Kate Brophy McGee were on the scene, and masked mystery guests mingled in eye-catching couture and glittering jewels courtesy Neiman Marcus. A cocktail reception, silent auction, delectable dinner, dazzling performances, and a surprise appearance by Metropolitan Opera star tenor Allan Glassman preceded a dash to the dance floor. azopera.org

APRIL | MAY 2011 North Valley

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