East Valley Business - 10.31.21

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east valley

Volume 4 Issue 16 Mesa, AZ

October 31, 2021

Mega indoor pickleball venue coming to Chandler BY PAUL MARYNIAK Tribune Executive Editor

I

IN THE BIZ

t was only a matter of time and Chandler resident Mike Rodrigues is seizing the moment. Sometime in the first three months of 2022, he plans to open Pickleball Kingdom, a 16-court indoor facility in Chandler that will eliminate the biggest problem facing devotees of the fast-growing sport: Arizona’s weather. And not just the 100-plus-degree temps that come with it. “For the serious and advanced player, the elements have to go,” said Rodrigues, who is retrofitting the anchor – a Gold’s Gym – of the strip mall on the northeast corner of Rural and Ray roads where an Oct. 1 gas explosion injured four men. “I never thought of Arizona as windy until I started playing pickleball,” he explained. “Since it is a whiffle ball, the slightest amount of breeze can carry what would have been a great cut shot and land it 2 inches out of bounds. Playing indoors will take all the extraneous elements out so that the only thing that affects your game – is your game. And that’s what the best players want, to let their game stand on its own.” “Pickleball is the fastest growing sport in America because it’s fun,” he added. “What’s not fun is waiting for a court, playing in the heat, and having the wind affect your game. We’ve solved all those problems.” Along with 16 courts and air conditionPublic Notices ............... page 2 © Copyright, 2021 East Valley Tribune

Mike Rodrigues plans to debut Pickleball Kingdom, an indoor 16-court venue, in Chandler in early 2022. (David Minton/Staff Photographer) ing, Rodrigues has a number of amenities planned for Pickleball Kingdom: memberships, an app to make reservations, tournaments and leagues, a pro shop, locker rooms and showers, a lounge, snack bar and even beer and wine. And he’ll be carving out times and places for birthday parties, corporate events and similar activities that are virtually impossible to arrange at a public park. He’ll even have ball machines, similar to those used in tennis, that will spit out the whiffle balls so players can work on their swing. Pickleball Kingdom assuredly will be the (USPS 004-616) is published weekly

Mailing Address: 1620 W. Fountainhead Pkwy., Suite 219, Tempe, AZ 85282

(480) 898-6500 Steven Strickbine, publisher Paul Maryniak, executive editor

largest indoor pickleball venue in the state and one of the largest, if not the biggest, in the country. Rodrigues sees it as the next iteration in a sport that has taken off like wildfire – first among athletically-inclined and health-focused senior citizens and now a sport that has caught on with people of all ages. The National Pickleball Association saw its membership increase by 650 percent between 2013 and 2019. The Sports & Fitness Industry Association, which tracks the popularity of sports through the sale of related merchandise, estimated that from 2018 to the end of last Subscriptions are $26 for 2 years, $14 for one year. Periodicals postage paid at Phoenix, AZ 85026.

POSTMASTER: Send address changes to: East Valley Tribune, 1620 W. Fountainhead Pkwy., Suite 291, Tempe, AZ 85282


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