East Valley Business - 05.16.21

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east valley

Volume 3 Issue 44 Mesa, AZ

May 16, 2021

Mesa pair create app to combat online dangers BY ALLI CRIPE Tribune Contributor

C

IN THE BIZ

hief Technology Officer Derek Jackson and CEO Jeff Gottfurcht merged forces to create a safer technological world by founding the Mesa-based app Cyber Dive. Their app aims to prevent cyberbullying and sex trafficking by using algorithms that show activity, and even a bully or predator’s geographical location, on several popular social media platforms. Gottfurcht was inspired to work on the app after returning from Mount Everest, where he had become the first person in the world with rheumatoid arthritis to reach the summit. “I had just returned from summiting Mount Everest to see a story about a young girl who’d been sexually assaulted and her pictures put up all over social media – so essentially, victimized twice,” he recalled. Gottfurcht had climbed Mount Everest with Special Forces operatives and they connected him with Jackson, who had been a military intelligence officer. The two met online while Jackson was working at a cybersecurity firm in Palo Alto. “When I was deployed overseas,” said Jackson, “I built the first team for the headquarters that analyzed how ISIS would use social media, who their people of interest were and the activities they would take.” Jackson had spent six months surveilling ISIS propaganda videos. Public Notices ............... page 3 © Copyright, 2021 East Valley Tribune

Jeff Gottfurcht, left, and Derek Jackson founded Cyber Dive in Mesa. (Alli Cripe/Tribune Con-

tributor)

He said that as he and Gottfurcht talked, he thought of his 3-year-old son. “I can’t imagine a world where it’s that easy for my son to get on a phone and get into some deep dark corner where he sees something like this – and I would never know.” Gottfurcht and Jackson decided to develop an app that allowed parents to view their children’s activity on multiple social media platforms to eliminate the mystery of not knowing. (USPS 004-616) is published weekly

Mailing Address: 1620 W. Fountainhead Pkwy., Suite 219, Tempe, AZ 85282

(480) 898-6500 Steven Strickbine, publisher Paul Maryniak, executive editor

They wrote the idea on a napkin and got to work. “We built it from scratch,” said Gottfurcht, who spent 14 years on Wall Street as a senior vice-president for global financial firms like UBS Financial and Salomon Smith Barney. “We worked on every line of code.” So, how does the app work? “Any parent can sign up and connect to all of their kid’s social media for free,” said Jackson. Subscriptions are $26 for 2 years, $14 for one year. Periodicals postage paid at Phoenix, AZ 85026.

POSTMASTER: Send address changes to: East Valley Tribune, 1620 W. Fountainhead Pkwy., Suite 291, Tempe, AZ 85282


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