Business
www.SanTanSun.com
August 17 – September 6, 2013
17
FloorEver Interiors features personal service, wide selection BY ALISON STANTON
Karl McMurdy and Jeanne McMurdy were inspired to open FloorEver Interiors in January 2010 because they saw the need for a family-run business in the Ocotillo area that featured flooring, cabinets and window coverings. “We felt the economy had bottomed out and consumer confidence would lead to home owners in our area undertaking long-delayed home improvement projects and they would need an alternative to the big-box stores,” Karl says. Unlike the larger and less personal home improvement companies, customers deal directly with either himself or Jeanne. “We have a sincere interest in seeing that our customers get the best products for their needs instead of just making a sale,” he says. The duo attends weekly networking meetings so that they can have sources for other trades if their clients need recommendations. “We have over 50 combined years of experience in interiors and construction, and we attend continuing education seminars to keep up with the latest market trends,” he says. FloorEver Interiors sells and installs a wide variety of carpeting, tile, wood and laminate flooring, Karl says, as well as cabinetry, granite counters, tile showers, back splashes, Hunter Douglas window treatments and custom draperies.
OFFERING A WIDE SELECTION: FloorEver Interiors features a wide variety of carpet, tile, wood and laminate flooring, granite counters, window treatments and much more. Submitted photo
PERSONAL SERVICE IS PARAMOUNT: Jeanne McMurdy and Karl McMurdy, coowners of FloorEver Interiors in Chandler, enjoy working directly with their customers. Submitted photo
“We have a beautiful showroom with a great selection of the latest products, and personal service where customers feel comfortable shopping,” he says. “We’ve also made an effort to offer American-made products, especially the hardwoods. Customers will find that all of our window treatments, cabinets and carpets are made in the United States as well as an extensive offering of American-made engineered hardwood, laminate and floor tiles.”
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As for current trends in the business, Karl says at the Las Vegas market event held earlier this year, he noticed that taupe appeared to be “the new beige.” “The taupe was light and leaning more toward the grey tones, and was complimented with darker rich colors,” he says. “We also find that our clients are leaning more toward hard surfaces with area rugs.” Another current style that is especially popular with customers, Karl notes, focuses on realistic wood tile that comes in many different widths and colors. But the most classic and soughtafter product of all, Karl says, is carpet. “The popularity of wood and ceramic goes back and forth but carpet is always in demand, and accounts for over 50% of
all nationwide flooring sales,” he says. Whether he and Jeanne are helping a customer choose just the right kind of drapery or offering advice on hardwood versus tile floors, Karl says one of the best parts of their job is seeing the final result. “We try to visit every client after installation and take final photos. It gives us great pride to see our clients enjoy our work.” FloorEver Interiors is located at 2705 S. Alma School Rd., Suite 4, in Chandler. For more information, call 480-899-2640 or visit flooreverinteriors.com Alison Stanton is a freelance writer who lives in the East Valley. She can be reached at Alison@SanTanSun.com.