Business
www.SanTanSun.com
March 1 – 14, 2014
17
Mobile bridesmaid boutique LoveStruck opens BY ALISON STANTON
Traditionally, selecting bridesmaid dresses has required the bride-to-be and her attendants to spend a lot of time visiting numerous bridal stores, where they try on a variety of gowns in the dressing rooms. KellyAnne Henry, owner of LoveStruck LLC, is determined to change the entire bridesmaid dress shopping experience to one that is fun, personal and stress-free. LoveStruck LLC is a mobile bridesmaid boutique that is based in Chandler and serves the entire Phoenix metropolitan area. The veteran-owned business, which opened last December, is one of a select few bridesmaid specialty boutiques in the state, Henry says, as well as the only one that brings the dresses directly to the client. “We specialize in bridesmaid dresses; we don’t have wedding gowns,” Henry says. “I have 50 styles of dresses at a small space in Chandler, and all our dresses are listed on our website. Brides are also welcome to come in and select their favorites in person.” After a phone consultation with either Henry or another consultant at LoveStruck LLC to determine which kinds of styles she is interested in, the bride-to-be chooses which kinds of bridesmaid dresses she likes the best. Henry says her client will then schedule a time for Henry or her employee to
STRESS-FREE BRIDESMAID DRESS SHOPPING: KellyAnne Henry, left, pictured with Kristi Kettlewell, an airbrush spray tan technician and aesthetician, says she enjoys helping brides-to-be find the perfect dress for their attendants. Submitted photo BEVY OF BEAUTIFUL BRIDESMAID DRESSES: Brides-to-be and their attendants can browse through a wide selection of bridesmaid dresses at LoveStruck LLC to choose which styles they like before scheduling an in-home appointment to try them on. Submitted photo
come to her home with samples of the various gowns and meet as many of the bridesmaids in person, who can then try on the dresses in the privacy of the bride-to-be’s home. Or, as it says on the LoveStruck LLC website, “You gather the girls, we gather the gowns.” In most cases, Henry says, the bridesmaids and bride are able to select which dress they would like to wear for the wedding ceremony, and she finishes the appointment by taking everyone’s measurements. She then orders the selected gowns in the desired style, correct size and color.
Word of Mouth
Henry says she was inspired to open LoveStruck LLC in part because of her own wedding experience and also due to the growing popularity of in-home parties. “We are promoting girl time, and applying the home party trend to the bridesmaid experience,” she says. “This is a one-on-one experience and it’s all by appointment only, so it’s really more of an intimate experience for everyone.” Even though she has only been open for a short time, Henry says her business is already catching the eye of brides-tobe, who are happy to have an alternative
way to choose bridesmaid dresses. “It’s definitely starting to turn around, and we are getting a lot busier,” she says. From consulting with her clients to traveling to homes with armloads of bridesmaid dresses, Henry is thrilled with her decision to open LoveStruck LLC. “It’s just such a happy time in someone’s life when they are getting married and planning a wedding, it’s fun to share in the experience with them.” LoveStruck LLC is located at 813 W. Elliot Rd., Suite 9, Chandler. For more information, call (480) 797-5607 or visit www.LoveStruckllc.com. Alison Stanton is a freelance writer who lives in the East Valley. She can be reached at alison@santansun.com
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