College Times - September 2021

11 BOOKS ‘INSPIRING ASU SERVICE’ MOVE-IN MUST-READ BOOKS BEFORE GRADUATING COLLEGE

PAT TILLMAN VETERANS CENTER TURNS 10

MORE THAN 16,000 STUDENTS ARRIVE ON CAMPUS

SEPTEMBER 2021

RENEWED REFRESHMENT Salud, sip and sing with Canción

EST. 2002

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11 Books

Must-read books before graduating college

Renewed Refreshment Salud, sip and sing with Canción

'Inspiring Service'

Pat Tillman Veterans Center celebrates 10 years

ASU Move-In Day

ASU welcomes more than 16,000 incoming and returning students

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11 BOOKS TO READ BEFORE GRADUATING COLLEGE

STUDENT LIFE

ANNIKA TOMLIN • COLLEGE TIMES

11. “THE HITCHHIKER'S GUIDE TO THE GALAXY”

BY DOUGLAS ADAMS

and figuring out her own future.

The main character, Cath, is forced out of her comfort zone and starts college with not much more than her love for the fictional Simon Snow series.

Originally published in 1979, this comedic science fiction novel takes readers on a journey through time and space with a quick joke around every corner. Seconds before Earth is set to be destroyed for a galactic freeway, Arthur Dent is picked up by his friend, Ford Prefect, and the book continues with their adventures. The book is the first in a six-part series that has been adapted into a movie, television series and video game.

entering the workforce. It offers advice on finding and getting the most out of a first job, resume writing, best interviewing practices, negotiating salary, and listening to one’s inner voice while owning who you are.

6. “THE BEAUTIFUL CHAOS OF GROWING UP”

BY ARI SATOK Between the newfound freedoms of college life and the dizzying adventure of the years that follow graduation, this collection of poems reflects the ups, downs and everything in between. Poems cover topics ranging from anxieties of college friendships to job interviews and a plethora of other life events.

In 27 bite-sized chapters, students can read hilariously inspiring stories, sage advice, easy exercises — and the occasional swear word — so they can live an awesome life. The book covers how to make money, how to blast past fears and take risks, and setting big goals to reach.

8. “THE GRAPES OF WRATH”

BY JOHN STEINBECK Focused on love, support and being close to the people near you, this novel takes place during the Great Depression as a family decides to move to California for a better life.

While the nation is divided between the haves and the have-nots, the family showcases resiliency when faced with the many challenges ahead.

This novel takes place in a dystopian future where the poor population is seen as worrisome rodents to the government rather than human beings. The only way to make money is to be part of a true reality-style game show where the objective is to merely stay alive. The question remains: How far will people go to get what they want?

9. “FANGIRL”

BY RAINBOW ROWELL “Fangirl” is a coming-of-age story about a girl who isn’t quite ready to give up her love of fan fiction while she deals with being away from her twin sister, worrying about her dad

2. “GET GOOD WITH MONEY: TEN SIMPLE STEPS TO BECOMING FINANCIALLY WHOLE”

BY TIFFANY ALICHE 5. “THIS SIDE OF PARADISE” BY F. SCOTT FITZGERALD F. Scott Fitzgerald’s first novel is a somewhat autobiographical depiction of his years at Princeton and the loves and losses he had along the way. The main character quickly finds out that his entire life is not the same while at college and is now destined to find himself again.

10. “THE RUNNING MAN”

BY STEPHEN KING

4. “IN CONCLUSION, DON’T WORRY ABOUT IT”

BY LAUREN GRAHAM

7. “LEAN IN FOR GRADUATES”

BY SHERYL SANDBERG Serving as the extended version of her debut, “Lean In,” this book focuses on female graduates

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3. “YOU ARE A BADASS: HOW TO STOP DOUBTING YOUR GREATNESS AND START LIVING AN AWESOME LIFE”

BY JEN SINCERO

Expanding upon her 2017 commencement speech, Lauren Graham reflects on growing up, pursuing dreams, and living in the here and now. She reminds readers to be curious and compassionate regardless of their path. Grounded and inspiring, the book is illustrated throughout with Graham’s drawings.

From a successful preschool teacher to a self-taught budget guru, Tiffany Aliche shares her 10-step formula to obtaining financial security and peace of mind. Learn to properly pay off debt, save and plan ahead while avoiding the need of a financial adviser.

1. “THE DEFINING DECADE”

BY DR. MEG JAY Contrary to what some might believe, 30 is not the new 20, and a person’s 20s are quite important. Jay weaves the science of the 20-something years with the compelling, behind-closeddoors stories from 20-somethings themselves. The book dives into how work, relationships, personality, social networks, identity and even the brain change more during this decade than any other time in adulthood. CT

student life

RENEWED REFRESHMENT

SALUD, SIP AND SING WITH CANCIÓN CHRISTINA FUOCO-KARASINSKI • COLLEGE TIMES

W

hen Roger and Alisa Cline dubbed their tequila Mexican Moonshine, they thought it was a fun moniker that played nicely off one of his Peacemakers' songs.

When corn whiskey moonshine emerged in the United States, it negatively affected Mexican Moonshine.

“It was very confusing for our brand,” says Alisa, an ASU graduate.

“Before, when it was tongue in cheek, it was OK. Corn whiskey moonshines have a lower-quality connotation. It was a challenge for restaurants to put us on the menu with the word ‘moonshine’ in the name.”

The couple has since rebranded their products Canción, an ultrapremium tequila line.

Canción was a logical choice for the name, as it’s the Spanish word for “song.” Staying with the musical theme, the unoaked Blanco offering has music notes below the trademark. They are the first few bars of the mariachis in the song “Mexican Moonshine.”

“We really wanted to honor our roots and stay true to what our foundation was,” Alisa says. “It turned out really well. The fans seem to love it.”

Canción is still the same smallbatch craft tequila inside the bottles. It is made in a centuries-old distillation process at a modern

facility called La Fabrica de Tequilas Finos (NOM 1472).

“We didn’t change anything about the process,” Roger says. “We changed the label so it would stop being confused by people who would like to try it. It’s disappointed a few of our hardcore fans. We totally appreciate that. But now that rock ’n’ roll is free now, we’re looking to have a 401(k).”

Prior to the rebrand, Canción won gold medals from the San Francisco World Spirits. The Canción family portfolio offers four award-winning tequila expressions with SRP per 750 ml bottle starting at $38 for Blanco, $48 for Reposado (rested nine months), $58 Añejo (aged 18 months) and $120 for Extra Añejo (aged over three years).

Canción is made with 100% blue agave from private farms in the valleys of Jalisco, Mexico. It is distilled twice and then filtered three times to clean out the fusil oils, aldehydes and ketones natural in the distillation process but guilty of contributing to that nasty headache procured the next day from cheap, less-filtered tequilas. The filtration is just enough to keep the American white oak-charred bourbon barrel aging notes in the personality of their Reposado, Añejo and Extra Añejo.

The launch of the rebrand brings a bartender-friendly Blanco bottle.

“If you take a look at a large

tequila section of a liquor store, the bartender is challenged by almost every brand with great looking bottles that are difficult to handle in a busy cocktail-making shift,” Alisa says.

“So, I chose to take this opportunity in our rebranding to bring in a great Blanco bottle that is much easier for bartenders to create their cocktails with ease and fit the bottle into the speed rail for easier access.”

TEQUILA NOTES The crystal-clear Blanco conspires with melon and citrus to subtly harmonize and create an alluring nose — floral agave with hints of quince and white pepper blend for a balanced encounter. The finish is smooth and enduring, leaving the palate with a warm and lustrous invitation to return.

Reposado “rests” for nine months in bourbon barrels. It imparts a golden radiance with a viscous, buttery entry to the palate; a rhythmic balance of agave; and hints of honey and oak accents.

It finishes with a smooth and smoldering crescendo.

Añejo is simply elegant. It begins with aging for 18 months in bourbon barrels, heralding a full nose of smoky, woody notes.

A silky entry to the palate finishes with a harmonious blend of sweet and dry tastes of agave, tobacco

and hints of vanilla. Perfect for sipping, it lingers with a long, silky glow.

And then there’s the recently debuted Extra Añejo, once reserved only for a commemorative ceramic bottle that celebrated the 20th anniversary of Roger’s first majorlabel album as the Refreshments, “Fizzy Fuzzy, Big & Buzzy.” It is now available at retail.

“It’s wonderful,” Alisa says.

Extra Añejo is a celestial union of a premium bourbon barrel and agave spirit allowed to rest and coalesce for over three years.

Tequila’s legendary obsidian terroir meets American White Oak bourbon barrels’ heritage to conjure seamless notes of dry fruit, woody smoke and hints of caramel butterscotch. The finish is a refined experience of balance between sweet and dry in an alluring palate of agave at its best.

The tequila partners have all three major Arizona campuses covered.

Three Peacemakers attended ASU, while two graduated. Investors and founders also studied at UA and NAU. One of the Clynes’ children is a new Sun Devil.

The Clynes are proud of the business they’ve built, whether it’s music or their tequila “songs.” CT

Canción

canciontequila.com

ECOLLEGETIMES.COM | SEPTEMBER 2021 5

student life

‘INSPIRING SERVICE’ PAT TILLMAN VETERANS CENTER CELEBRATES 10 YEARS ANNIKA TOMLIN • COLLEGE TIMES

T

he Pat Tillman Veterans Center celebrated its 10th anniversary of working with former military members to connect with each other and discover ASU resources.

“You can’t talk about the center for these 10 years without talking about the namesake, Pat Tillman,” says Chris Rauschenbach, the center’s director of innovation and compliance.

“In fact, one of the things that we were talking about (at the anniversary celebration) was if we were to come up with a catchphrase for Pat, what would we say or how would we encapsulate that in just a few words? One of the things we came up with was ‘inspiring service.’”

Rauschenbach retired from the U.S. Air Force as a lieutenant colonel in 2005 before joining the Veterans Center in 2011 at the start of the program.

“I was 20 years, two months and two days in the Air Force and was very blessed to have a great career,” Rauschenbach says. He studied engineering at the Air Force Academy before going into flight school. Rauschenbach flew the C-9 Nightingale aircraft that serves as an aeromedical evacuation aircraft as well as the C-5 galaxy “throughout most of the ’90s into the 2000s.”

“I had a great career, wonderful

experience, and I’m just really grateful to be able to do what I did,” Rauschenbach says. He moved to Phoenix after retiring to be closer to his parents.

“I had done a few other odd jobs for a little bit (after retiring) and then eventually got back to my roots of what I did in the Air Force which was teaching and training,” Rauschenbach says.

After a yearlong position at an online school, he eventually found an equivalent position at ASU and jumped at the opportunity to go to “the bigger school.”

“First of all, the potential that everything that was going on at ASU (at the time), they were getting really the veteran program started, and it was still largely in its infancy,” Rauschenbach says. “That was a great time to jump on board, and I feel I hit it at just the right time.”

In his position, Rauschenbach was tasked in 2011 with converting the “paper-based processes for processing benefits and turning that into electronic and making those processes more efficient.”

“One thing I kind of think about is that I really like that there wasn’t any script that we had to follow,” Rauschenbach says about the beginning of the center. “I think that we could really shape that ourselves and take a look at what needed to

PHOTO • COURTESY OF THE PAT TILLMAN VETERANS CENTER

The Pat Tillman Veterans Center holds a separate commencement celebration for all veterans. During the ceremony, they are given a cord indicating the branch of the military they served in.

be done, but we had a lot of room to innovate.”

While the Pat Tillman Veterans Center’s focus is processing GI Bill benefits for veterans and/or dependents, Rauschenbach says he believes that it is “a lot more than that.”

The center is “that focal point or that connection point for the veterans during their program here,” Rauschenbach says. “I say that because we fostered the events or the opportunities for them to really find each other as well as connect them to the other resources that ASU has.”

Another feature of the center is the work-study program.

“I think one of the neat things that we were doing at the center is that we were able to employ through the VA (Veterans Assistance) study program students who we could teach to do customer

PHOTO • COURTESY OF THE PAT TILLMAN VETERANS CENTER

The Veterans Center at ASU was named after alumnus Pat Tillman, who joined the U.S. Army in the aftermath of 9/11.

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service and be really the front line of communication with their fellow veterans as they came in,” Rauschenbach says.

“They helped us process benefits, but they were also there really to help guide their own peers and be able to talk to them through and share stories with and share that education journey with them.”

Rauschenbach says the 10-year anniversary celebration “honored the pioneers” of the center while also looking to the future.

“There were a number of key people at ASU who helped make the center what it is today, so that is what we celebrated as we were doing that 10th anniversary,” Rauschenbach says.

“But then we were taking a look outward and saying, ‘OK, great that we reached this point, but what is the next 10 years going to bring?

What would we like to do? What would we like to develop?’”

Going back to the catchphrase “inspiring service,” Rauschenbach says the staff ask themselves daily, “Are we delivering inspiring service to our fellow veterans, students and dependents?”

Tillman’s heroism was “instrumental” in the veteran center’s creation. He left an inspirational legacy.

“Pat’s legacy is certainly one of the most inspiring services, but then we also wanted to kind of project that out to the veterans who are going to school by saying, ‘Each one of you are kind of reshaping and learning what you want to do for the next five to 10 years in your career. We hope that you (like) Pat’s path, too, create your own legacy of service beyond the military,’” Rauschenbach says.

For more information about the Pat Tillman Veterans Center, visit veterans.asu.edu. CT

ASU DAY

student life

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ANNIKA TOMLIN • COLLEGE TIMES

Arizona State University welcomed more than 16,000 incoming and returning students to the residential halls across four campuses in midAugust. College Times captured photographs of students as they unloaded and moved into Taylor Place at ASU’s Downtown Phoenix campus on August 13.

1. ASU freshman Azana Ammons prepares to move her all-blush-pink décor into her dorm at Taylor Place; 2. Freshman Lena Stubbs pushes a cart full of dorm furnishings toward Taylor Place; 3. Terry and Betsy Mayfield drove a moving truck from Nebraska to Arizona to help their daughter, Dayzee, move into ASU; 4. Freshman Tony Reynolds is helped by mom Demetra Reynolds during move-in day; 5. Pleshette and Jason Axtell help daughter Ainsley during ASU Downtown Phoenix move-in day.

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