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BUSINESS
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Business Briefcase
BY LAUREN SERRATO
West Valley View Staff Writer
Hello and welcome back to Business Briefcase! This week we are going to look at two Goodyear businesses that are welcoming new customers and services to their facilities.
As always, feel free to email any West Valley economic development and business questions to lserrato@ timespublications.com.
Deja Vu Med Spa adds new service Location: 14411 W. McDowell Road, Suite C102
Deja Vu Med Spa welcomed Coolsculpting Elite to its facility on Aug.
20. Coolsculpting is one of the more than 15 body services the spa offers, in addition to the 20-plus facial services. Coolsculpting is the only FDAcleared noninvasive body contouring treatment developed by Harvard scientists using cold technology. It’s the No. 1 nonsurgical fat reduction in the world. The fat-freezing technology is a scientifically proven way to reduce pockets of fat in trouble spots such as the abdomen, flanks or under the chin. Coolsculpting Elite has been cleared by the DFA to treat nine body areas, including under the chin, below the jawline, abdomen, flanks, thighs, bra fat, back fat, upper arm and under the buttocks. The treatment applicators have
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Hubbard Family Swim School in Goodyear is the company’s fourth location to open in Arizona. Swim lessons are available for children from the ages of 2 months to 12. (Photo cour-
tesy of Hubbard Swim School)
been redesigned to allow a better fit to your natural curves with better results.
The Coolsculpting Elite is designed for dual sculpting, which allows for treatment on both sides of the body at the same time. The treatment has no downtime and reduces the fat layer 20% to 25% with a single treatment.
“It’s a safe and effective way to eliminate unwanted fat,” said Brian Dursteler, co-owner and medical director of Deja Vu Med Spa.
In the last eight years, Deja Vu Med Spa has performed nearly 3,000 treatments. The facility is the only office in the West Valley to offer Coolsculpting Elite.
The Deja Vu Med Spa is open 9 a.m. to 5 p.m. Wednesdays to Saturdays. For more information, visit dejavumedspa.com.
After-school swim lessons offered at Hubbard Swim School Location: 1785 N. Pebble Creek Parkway, Suite 9B
Hubbard Swim School is offering after-school swim lessons at its facility in Goodyear.
“Back to school is a great time to enroll children in swim lessons during the week or on the weekend,” said Ann Marie Sunderhaus, CEO of Hubbard Family Swim Schools. “Not only is swimming excellent exercise for children to enjoy after school and a wonderful way for them to burn off energy, we don’t want children to lose the important swim skills and swim strokes they learned over the summer.”
The temperature of the heated indoor pools is 90 degrees year-round.
Founded in 1998 by Bob and Kathy Hubbard, Hubbard Family Swim School offers lessons to children 2 months to 12 years of age. Hubbard’s basic philosophy is this: Children everywhere must learn how to swim; learning to swim should not be a choice.
Children who learn how to swim actually demonstrate more advanced cognitive and physical abilities than other children, according to world-leading research led by Griffith University in Australia. Their 2013 findings of a four-year study indicate that swimming children have many advantages when starting school. Swimming children scored significantly better than the normal population on measures that are important for their transition to school, their cognitive development, language development and their physical development.
The study showed that children’s fine motor skills and overall coordination were more developed because of tak-
WEST VALLEY VIEW NEWS | AUGUST 25, 2021
Council, Crepella fete café’s first anniversary
BY WEST VALLEY VIEW STAFF
Since opening its doors in August 2020, the owners of Crepella Café have experienced an overwhelming number of obstacles, from operating in the middle of a pandemic to trying to stay as hopeful as possible about the future of their business.
Nevertheless, they persisted in their attempt to keep Crepella fully functioning. Having succeeded, the café is celebrating its one-year anniversary.
Avondale Mayor Kenneth Weise, city councilmembers and Avondale EDGE hosted a live ribbon-cutting ceremony outside the doors of Crepella to celebrate.
Crepella specializes in sweet and savory crepes, waffles, coffee, and a variety of hot and cold drinks.
“Our main goal as we welcome guests into our café is to make them feel right at home and give them unlimited options so that they can undoubtedly feel satisfied during their visit,” said Amani Elsharkawi, Crepella operations director.
Crepella and its owners have stuck by this goal throughout the past year of being in business and have welcomed well over 50,000 customers who have helped them reach their success.
During the anniversary celebration, the café honored its 50,000th customer with a free meal for up to eight guests during their next visit.
“We want to show our appreciation and love for our customers, and this is just one of many steps that we plan to take to continue honoring the kind customers that support us throughout our journey,” said Ainor Elgamal, owner.


Celebrating Crepella’s first anniversary is, from left, Ashraf Elgamal, Crepella’s owner; Avondale Mayor Kenneth Weise and his wife, Shari; Amani Elsharkawi, Crepella’s operations manager; Aiten Elgamal and Ainor Elgamal, co-owners; and Jasmin Holmes and Chassadee Higuera, staff. In the back is Kenneth Chapa, Avondale’s economic develop-
ment director. (Photo by Krista Alspach)
Briefcase...continued from page 14
ing swim lessons, and it showed that children who start lessons early were more socially and emotionally ready to start school.
“We have spent over 20 years here in Arizona watching thousands of children under the age of 4 become calm and confident swimmers,” Sunderhaus added. “It’s such a joy for us to help introduce children to the wonderful sport of swimming, which can easily become a lifelong sport.” Many students who grew up taking swim lessons at Hubbard also went on to have competitive swim careers in high school and college.
Hubbard is open daily except for Fridays. For more information and to register for swim lessons, call 602-9714044 or visit hubbardswim.com.
Have an item for Business Briefcase?
Please email your business news and tips to Lauren Serrato at lserrato@timespublications.com
It’s easy to see the damage to your car after an accident, but the damage to your body may remain hidden.
As a doctor who has treated 100’s of whiplash patients I can tell you that whiplash-pain is different from other types of neck pain. After a whiplash injury, many patients develop long lasting pain that often spreads throughout their body; a condition called Chronic Widespread Pain Syndrome. Research shows nearly 1 out of 2 patients respond poorly to treatment of chronic widespread pain, post-whiplash, resulting in lifelong symptoms. The journal, Pain Physician, reports long term symptoms following a whiplash are due to abnormal pain processing in the brain. Other researchers found patients who develop a widespread pain syndrome after an auto accident have abnormal function in their inner ear.
More alarming, many of the routine tests used to evaluate whiplash patients are normal in those patients who go on to develop lifelong symptoms. Have you been in an accident? Several simple tests can help you to determine if you are at risk for long term problems. Call us today at 623.547.4727 and I’ll help you find out. ~ George W. Kukurin DC DACAN
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BUSINESS Catalyst Program accepting applications
BY WEST VALLEY VIEW STAFF
Buckeye’s award-winning Catalyst Program is open and accepting applications until 6 p.m. Thursday, Sept. 30. Any existing local business can apply for the grant to help expand, rehabilitate, beautify or enhance its landscaping or provide public parking or lighting.
The budget for the program this fi scal year is $250,000.
Each business that qualifi es can apply for a maximum of $50,000. Business owners must also fi nancially contribute to the project. Full details are in the program guide and frequently asked questions.
Reimbursement is provided after the business successfully completes the project and submits the required documentation.
Interested business owners can download and review the detailed program guide and program application from Buckeye’s Economic Development website, growbuckeye.com.
In the last seven years, the city’s Catalyst Program resulted in funding 32 projects totaling $624,000, a combined investment of $1.5 million from the city and private sector, and a 3:1 return on investment.
The Catalyst Program, run by Buckeye’s Economic Development Department, focuses on the redevelopment of existing buildings through private investments.
To learn more about the Catalyst Program, visit growbuckeye.com/ catalyst-program.


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WEST VALLEY VIEW NEWS | AUGUST 25, 2021
IPA closes $54M Avondale multifamily asset sale
BY WEST VALLEY VIEW STAFF
Institutional Property Advisors, a division of Marcus & Millichap, announced the sale of Newport, a 204-unit multifamily property in Avondale. The asset traded for $54 million, which equates to $264,706 per unit.
“Defi ned by its untouched value-add potential, Newport is primed for common area amenity enhancements and an apartment interior renovation program,” said Steve Gebing, IPA executive managing director.
“A multifamily asset like Newport will attract prospective residents with its convenient location in greater Phoenix’s rapidly expanding West Valley.”
Gebing and IPA Executive Managing Director Cliff David represented the seller, JB Partners, and procured the buyer, Western Wealth Capital.
The West Valley’s rapid growth distribution and industrial sectors is the leading reason for the infl ux of residents and businesses, which includes companies such as Amazon, FedEx, REI, Red Bull, Gatorade and Microsoft. Completed in 1986, Newport is located less than 1 mile south of Interstate 10. The property hosts studio, one- and two-bedroom apartments ranging from 408 square feet to 844 square feet. The average unit size is 745 square feet. Community features include a pool, spa, pet play area, picnic areas and a clubhouse.

Newport is less than 1 mile south of Interstate 10 in Avondale.
(Photo courtesy of Institutional Property Advisors)
Southwest Valley Chamber: Investing in the future
BY JEFFREY CAMPOS, PRESIDENT/CEO
Southwest Valley Chamber of Commerce
Irecently relocated to the West Valley after my appointment as president and CEO of the Southwest Valley Chamber of Commerce.
I soon found out that the best-kept secret in the Valley is the West Valley. The boom of cities like Goodyear, Litchfi eld Park, Tolleson and Avondale won’t stop anytime soon.
Companies will continue to expand in the Southwest Valley due to the capital improvements, a talented workforce and livability for years to come.
These days it seems you can’t read local news without seeing an announcement of another new commercial project in the Southwest Valley. The Southwest Valley is shedding old perceptions and becoming a destination for people to live, work and play.
It’s no secret that our elected offi cials, government and business leaders have been working diligently to attract high-wage employment and profession-
WEST VALLEY VIEW NEWS | AUGUST 25, 2021
Avondale Local EDGE welcomes new businesses
BY WEST VALLEY VIEW STAFF
Avondale Local EDGE provides opportunities for Avondale businesses to network and engage. All are invited to welcome the growing list of new businesses to Avondale, as they will be featured in upcoming virtual ribbon cuttings.
Follow Avondale Local EDGE on Facebook, Twitter and Instagram (@AvondaleEDGE) and save the date for these grand opening virtual events.
BoSa Donuts was welcomed at 10 a.m. Aug. 23 via a virtual ribbon-cutting event. BoSa Donuts is a Valley favorite for classic doughnuts, cake, and raised and decorated doughnuts that are made fresh daily. Coffee and smoothies are available, too. The newest BoSa location in the Valley is at 1713 N. Dysart Road. To celebrate, BoSa is offering a free small coffee or doughnut through Sept. 15.
Phoenix Motor Leathers is hosting a virtual ribbon cutting at 9:30 a.m. Thursday, Sept. 30, on the Avondale EDGE Facebook page. The largest independent retailer for motorcycle apparel and accessories in the Southwest will be opening at 707 E. Western Avenue. Phoenix Motor Leathers carries motorcycle apparel and footwear, plus headgear, luggage and bike accessories.
At 10 a.m. Friday, Oct. 1, 5.11 Tactical will have a virtual ribbon cutting at Avondale EDGE Facebook’s page. The business is located at 10020 W. McDowell Road, Suite 140. In 1992, the FBI training academy adopted the original 5.11 pant as its training pant, and a decadeslong relationship with the public safety and first responder community was formed. In addition to providing clothing and gear for public safety professionals, 5.11 is expanding into the outdoor and fitness markets with the same grit and fortitude that has always defined the brand
Avondale Local EDGE is an initiative of the Avondale Office of Economic Development, providing high-quality programming, with multiple opportunities for businesses to network. Programming includes timely and relevant educational events, interactive networking, and business appreciation all year long. Avondale businesses are encouraged to take advantage of the programs and services offered by Avondale Local EDGE. There are other business resources on AvondaleLocalEDGE.com, including the dining guide, Avondale job postings, the online business directory and Size-Up (a business analytics tool). For more information, visit the website, email ecdev@avondaleaz.gov or call 623-333-1400.
Chamber...continued from page 16
al companies to the Southwest Valley. The cities are preparing for our growth with improved infrastructure and improved amenities for its businesses and residents.
Let’s start with city of Goodyear with its civic center, scheduled to be completed by the summer of 2022. The center will include a new city hall; a library; and community park for festivals, concerts, and much more.
In the city of Litchfield Park, there will be a new city center that will include commercial, retail and mixed-use developments that will keep the city’s distinctive style and engage its community.
The city of Tolleson joins the movement with its own civic center. Once completed, it will be the Tolleson City Hall, library and senior center.
Finally, the city of Avondale continues with its plan to repurpose the center as The BLVD. The city plan for the center will include homes, businesses, shops and entertainment.
It is an exciting time to be living and working in the Southwest Valley. I enjoy it each day with the anticipation of great things ahead. Join us at our annual membership meeting on Thursday, Sept. 23, at the Phoenix Raceway to hear from the Southwest Valley Chamber and city officials from each of the cities. For more information, visit southwestvalleychamber.org.

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