Politifact Style Guide

National Logo �����������������������������������������������������������������������������������2 National Logo with Pulitzer Tagline ������������������������������������� 3 Truth-O-Meters & Flip-O-Meters ������������������������������������������ 4 State Partnerships Logo and Options �����������������������������5-7 Web Site Header Mockup ���������������������������������������������������������� 8 Social Media Graphics ����������������������������������������������������������������� 9 Stationery ���������������������������������������������������������������������������������������10 PunditFact Logo ���������������������������������������������������������������������������11

STYLE GUIDE WINTER 2016

Sales Materials ����������������������������������������������������������������������������12 Contacts ������������������������������������������������������������������������������������������13

Assets available on DropBox at: https://www.dropbox.com/sh/1j99jw75kjevdg5/AACVCQbMx4FgSoKhO6Yzo1-4a?dl=0

MINIMUM SIZE 1” WIDE

PANTONE 2145 UP C: 96 M:56 Y:0 K:0 R:0 G:108 B:187 #006CBB

PANTONE 1795 UP C:1 M:83 Y:89 K:4 R:227 G:80 B:48 #E35030

Preferred usage/appearance in text: PolitiFact

PANTONE 7406 UP C:1 M:17 Y:93 K:3 R:245 G:200 B:37 # F5C825

National Logo STYLE GUIDE

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WINNER OF THE PULITZER PRIZE MINIMUM SIZE 2” WIDE

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WINNER OF THE PULITZER PRIZE

WINNER OF THE PULITZER PRIZE

National Logo with Pulitzer Tagline STYLE GUIDE

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Truth-O-Meters & Flip-O-Meters Print/Video/Web (static & animated) STYLE GUIDE

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(90A65(

-3690+(

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5,=(+(

*(30-6950(

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6/06

.,69.0(

=09.050(

7,55:@3=(50(

State Logos STYLE GUIDE

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SINGLE PARTNER WITH LOGO CONFIGURATION

05 7(9;5,9:/07 >0;/

>0:*65:05

SINGLE PARTNER WITHOUT LOGO CONFIGURATION IN PARTNERSHIP WITH

OR

FLORIDA

TAMPA BAY TIMES & MIAMI HERALD

MULTIPLE PARTNERS CONFIGURATION

State Partnerships Logo Options STYLE GUIDE

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IN PARTNERSHIP WITH

05 7(9;5,9:/07 >0;/

TEXAS

9/6+, 0:3(5+ 05 7(9;5,9:/07 >0;/

IN PARTNERSHIP WITH

NEW HAMPSHIRE

*(30-6950( IN PARTNERSHIP WITH

IN PARTNERSHIP WITH

VIRGINIA

IOWA

05 7(9;5,9:/07 >0;/

IN PARTNERSHIP WITH

FLORIDA

TAMPA BAY TIMES & MIAMI HERALD

(90A65( 05 7(9;5,9:/07 >0;/

IN PARTNERSHIP WITH

GEORGIA

6/06 05 7(9;5,9:/07 >0;/

IN PARTNERSHIP WITH

MISSOURI

AUSTIN AMERICAN-STATESMAN, HOUSTON CHRONICLE & SAN ANTONIO EXPRESS-NEWS

THE COLUMBIA MISSOURIAN

*6369(+6 05 7(9;5,9:/07 >0;/

IN PARTNERSHIP WITH

5,=(+(

WISCONSIN 05 7(9;5,9:/07 >0;/

7,55:@3=(50(

State Partnership Logos STYLE GUIDE

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Web Site Header Mockup STYLE GUIDE

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SOCIAL PROFILE

NATIONAL COVER PHOTO

FACEBOOK AND TWITTER BIO DESCRIPTION TEMPLATE: PolitiFact [insert state name] in partnership with [insert partner name(s)] provides nonpartisan fact-checking content to help you find the truth in [insert state name] politics.

PARTNER COVER PHOTO customized to each state

Note: Twitter bios cannot exceed 160 characters

Social Media STYLE GUIDE

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WINNER OF THE PULITZER PRIZE

Angie Drobnic Holan | Editor holan@politifact.com O: 202-370-8269 | M:727-410-1770 @AngieHolan

Amy Hollyfield Deputy Managing Editor/ Politics & Business, Tampa Bay Times

WINNER OF THE PULITZER PRIZE

ahollyfield@politifact.com 727-893-8491 | @amy_hollyfield

490 First Avenue South, St. Peterburg, FL 33701

Email Shell, Business Card, Letterhead STYLE GUIDE

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MINIMUM SIZE 1” WIDE PANTONE 2145 UP C: 96 M:56 Y:0 K:0 R:0 G:108 B:187

PANTONE 1795 UP C:1 M:83 Y:89 K:4 R:277 G:80 B:48

Preferred usage/appearance in text: PolitiFact

PANTONE 7406 UP C:1 M:17 Y:93 K:3 R:245 G:200 B:37

PunditFact Logo STYLE GUIDE

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AUDIENCE

ADVERTISING OPPORTUNITIES

AUDIENCE DEEP DIVE

Reach politically savvy decision makers and independent thinkers.

PolitiFact presents a unique advertising opportunity: a means of targeting America’s well-educated, engaged, independent thinkers and political decision makers across the political spectrum.

Adults in the PolitiFact demographic purchase more and spend more in nearly every merchandise category.

PolitiFact helps policy makers and voters sort out the truth in politics.

We research statements from members of Congress, the president, Cabinet secretaries and lobbyists and then rate them for accuracy. Our audience is highly educated, passionate about politics and appreciates quality.

WEBSITE

RATES

728x90

AUDIENCE

WINNER OF THE PULITZER PRIZE

WINNER OF THE PULITZER PRIZE

5,943,876 monthly page views 3,193,462 monthly unique visitors

31,000 email subscribers

DEMOGRAPHICS

SOCIAL

300x250

531,054 Facebook Likes

Age range: 25-54

255,381 Twitter followers

ROS

Targeted

98%

visited a major department store in the past three months

300x250

$6 CPM

$8 CPM

89%

shopped at a clothing store in the past three months

728x90

$6 CPM

$8 CPM

88%

ate at a sit-down restaurant in the past 30 days

$3,500 per month

83%

shopped at a home accessory store in the past year

Minimum campaign budgets start at $500

81%

shopped at a bookstore in the past year

79%

shopped at a shoe store in the past three months

Sponsored Content

300x250

Median age: 46 years

PolitiFact users tend to be age 25-54 and have high incomes of $75,000 or more. Within this demographic target…

WEEKLY EMAIL

AD SPECS

Median HHI: $76,400 Male/Female: 63% / 37% 85% are college educated 65% have a college degree

MO

ST LY T RUE

POLITIFACT T RUTH- O -M ETER

TM

98% are registered to vote ST LY T RUE

POLITIFACT T RUTH- O -M ETER

WINNER OF THE PULTIZER PRIZE

TM

FA L S E

PolitiFact received the 2009 Pultizer Prize for national reporting. PolitiFact’s innovation was recognized with the first Pulitzer Prize ever awarded for an initiative that started online.

POLITIFACT T RUTH- O -M ETER

75% 72%

shopped at an office supply store in the past year

Video Pre-Roll • 3 MB, 480x360 (4:3) or 480x270 (16:9) • 300x250 px companion ad, 15 sec. max • .FLV(preferred), .MOV, .WMV

67%

own or lease a new vehicle

have an investment portfolio

TM

• They are highly satisfied with PolitiFact overall • The information on PolitiFact is accurate and high quality • PolitiFact is an excellent source of political news and information

Sources: Omniture; Nov. 2015 (Includes PolitiFact.com, PunditFact.com and all state sites) CivicScience; July 2015 PolitiFact Survey; Comscore Jan-Jul 2015; Facebook, Twitter Oct. 2015

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POLITIFACT NATION

PRESS

No spin. No favoritism. No punches pulled.

Since 2007, PolitiFact has led the way in fact-checking journalism.

From the Lie of the Year to our infamous Truth-O-Meter, our ratings are shared and discussed from Main Street USA to Pennsylvania Avenue.

No other website holds the pundits, people in power and influencers accountable like PolitiFact.

59%

more likely* to have bought a foreign luxury vehicle

*COMPARED WITH ALL U.S. ADULTS

77%

more likely* to have bought airline tickets on the Internet in the past year

43%

more likely* to have traveled outside the continental U.S. within the past 3 years

Source: 2015 Scarborough Report, release 1; July 2015 PolitiFact User Survey *Compared with all U.S. adults.

12/28/15

12/28/15

12/28/15

46%

more likely* to own a luxury vehicle

While PolitiFact draws an audience from across the political spectrum, 9 of 10 PolitiFact users agree that…

• PolitiFact is an independent, non-partisan source of political news and information • They value PolitiFact over other political news and information websites they visit because it is not biased in any way • They would recommend PolitiFact to a friend or colleague

In Banner Video 728x90, 300x250 • Base ad 40K max • Max. 30 seconds long video. Plays in Muted mode on load, audio is user-initiated via button on ad unit.

• Video file can be .MOV, .WMV or .FLV. The supplied video will be compressed during the upload process.

• Include alternate .JPG or .GIF

VIDEO MO

Max initial load file size......................................................................... 40K Format...............................................................................................JPG, GIF • 15 – 20K for static or animated GIF. Flash files not accepted.

• Animated GIF: Cannot loop more than 3 times with a refresh time of no less than 2 seconds. Maximum length of 30 sec.

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Here is a sample of what people are saying:

T R U T H - O - M E T E R (TM) AND FLIP-O-METER It’s the art of fact-checking at new heights.

Every important political statement, claim or charge is scrutinized, checked and rechecked. Then comes the judgment: True, Mostly True, Half True, Mostly False, False or Pants on Fire!

PolitiFact offers a quick, PANTS accurate and nonN FI R E! OPOLITIFACT T RUTH- O -M ETER partisan read on the national political debate with the Truth-O-Meter.

STATE PARTNERS PolitiFact currently partners with influential media in 14 states: Arizona - KNXV, Channel 15 (Pheonix) California - Capital Public Radio (Sacramento) Colorado - KMGH, Channel 7 (Denver) Florida - Tampa Bay Times & Miami Herald Georgia - Atlanta Journal-Constitution Iowa - Des Moines Register Missouri - Columbia Missourian

New Hampshire - Concord Monitor Nevada - KTNV, Channel 13 (Las Vegas) Ohio - WEWS, Channel 5 (Cleveland) Pennsylvania - Billy Penn (Philadelphia) Rhode Island - Providence Journal Texas - Austin-American Statesman Virginia - Richmond Times-Dispatch Wisconsin - Journal Sentinel (Milwaukee)

“PolitiFact, which keeps track of whether politicians keep their promises -- this is a promise kept by me.”

- President Obama

“That one got a Pants on Fire rating. Kind of like the filet mignon of bull s**t.”

- Jon Stewart June 21, 2011

April 20, 2015

Source: http://video.tampabay.com/President-Barack-Obama-gives-PolitiFact-the-nod-28927218

Source: http://thedailyshow.cc.com/videos/lkmdal/fox-news--false-statements

TM

New Hampshire (Concord)

Wisonsin (Milwaukee)

California

Iowa

Nevada

(Des Moines)

(Las Vegas)

(Sacramento)

PunditFact is a project dedicated to checking the accuracy of claims by pundits, columnists, bloggers, political analysts, the hosts and guests of talk shows, and other members of the media.

We define a pundit as someone who offers analysis or opinions on the news, particularly politics and public policy. A pundit is not an elected official, not a declared candidate nor anyone in an official capacity with a political party, campaign or government.

Pennsylvania Ohio

(Philadelphia)

(Cleveland)

Colorado

Missouri

(Denver)

Virginia

Rhode Island

(Providence)

(Richmond)

(Columbia)

“Do you not know what PolitiFact is?”

- U.S. Dept. of State, Acting Spokesperson Marie Harf

“I must offer a heartfelt apology to PolitiFact.”

- Joe Scarborough

April 23, 2015

May 6, 2015

Arizona (Pheonix)

Georgia

Source: http://video.state.gov/en/video/4192355977001

(Atanta)

Source: http://www.msnbc.com/morning-joe/watch/joe--i-must-offer-a-heartfelt-apology-440609347518

Texas (Austin)

GET IN THE CONVERSATION. CONTACT US AT: politifact.com/contact | truthometer@politifact.com

Florida

(Miami, Tampa)

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To update for your market, please contact: Kerry O’Reilly Marketing Director koreilly@politifact.com 727-893-8411

Nikki Life Creative Manager nlife@politifact.com 727-893-8222

Sale Materials STYLE GUIDE

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Kerry Oâ&#x20AC;&#x2122;Reilly Marketing Director koreilly@politifact.com 727-893-8411

Amber McDonald Social Media Manage amcdonald@politifact.com 727-893-8839

Monica J Boyer Senior Advertising Manager mboyer@politifact.com 727-893-8255

Aaron Sharockman Executive Director asharockman@politifact.com 727-892-2273

Nikki Life Creative Manager nlife@politifact.com 727-893-8222

Ellen Drizin Senior Research Analyst edrizin@tampabay.com 727-893-8198

Emily Wilkinson Business Development Director ewilkinson@politifact.com 540-520-9422

Joe DeLuca Publisher jdeluca@politifact.com 727-893-8796

Contacts STYLE GUIDE

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