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OUR AMAZING STORIES REACH ALL OF TAMPA BAY It’s not a fluke, it’s a trend. Employment is up, real estate is rebounding, and the Tampa Bay Times has grown substantially — from the largest newspaper in Florida to the largest newspaper in the Southeast.

In print and online, the Times is among the top 10 newspapers nationwide with the largest audience growth. And the Sunday Times is among the top 15 newspapers nationwide based on Sunday circulation.

BRUCE FA U L M A N N VICE PRESIDENT OF SALES AND MARKETING

727-893-8984

Furthermore, Tampa Bay has grown from the 13th largest DMA to the 11th. All of this means that close to 500,000 readers during the week and nearly 800,000 Sunday readers could see your in-paper message.

Sources: 2014 AAM Audit; 2015 Scarborough Report (r1) – verified by the AAM

It means that you could be associated with Tampa Bay’s top-performing news website, tampabay.com, and that you could reach young professionals with tbt* and the region’s highest earners with Bay magazine.

In the pages ahead, you’ll see in greater depth why the opportunities are boundless with the Times suite of products.

Join us to take advantage of all the exposure and value the Tampa Bay Times can deliver.

A MARKET ON THE MOVE “Tampa Bay is very well positioned to be a dominant force statewide – our airport is one of the best in the world, Port Tampa Bay is experiencing explosive growth, our economy is booming, and downtown Tampa is experiencing a true renaissance with the vision of Jeff Vinik and his transformational Channelside development.”

DANA YOUNG HOUSE MAJORITY LEADER (BIZJOURNALS)

The Tampa Bay market continues to be a vibrant, diverse community full of economic opportunity.

• Top 10 newspaper reading market Source: 2015 Nielsen Scarborough Multi-Market Study (r1)

• Now the 11th-largest media market Source: 2015-2016 Nielsen Local Market Universe Estimates • The third-most populous state in the country Source: U.S. Census Bureau • St. Pete rated #1 city in Florida for millennial jobseekers Source: nerdwallet 2015

• St. Pete (2) and Clearwater (8) beaches rank among the top 25 best beaches in the U.S. Source: 2015 Travelers Choice Awards, Trip Advisor • Fortune 500 companies based or located in Tampa Bay: Amazon, Ashley Furniture Industries Inc., Bloomin’ Brands/Outback, Bristol-Myers Squibb, Home Shopping Network, Johnson & Johnson, Raymond James Financial, WellCare Health Plans Source: 2015 Fortune 500 Rankings

TOP SUNDAY

NEWSPAPERS NATIONWIDE. *Sunday circulation total average paid

LARGEST NEWSPAPER IN THE STATE Sunday circulation total average paid #1 Tampa Bay Times #2 Orlando Sentinel

#4 Miami Herald

480,580 207,340

#3 S. Florida Sun-Sent.

Daily circulation total average paid #1 Tampa Bay Times #2 Miami Herald

185,510

121,833

#3 Orlando Sentinel S. Florida

#4 Sun-Sentinel

154,169

281,532

107,558

96,719

• More than 1 million readers every Sunday • Winner of 12 Pulitzer Prizes

Sources: 2014 AAM Audits; Does not include branded editions or digital non-replica; 2016 Nielsen Scarborough Report (r1 2/15-1/16).

THERE’S ONE CLEAR CHOICE IN TAMPA BAY. Tampa Bay Digital

Tampa Bay DMA

Tampa Bay DMA

Tampa Bay DMA Monthly Unique Visitors

Sunday Newspaper Readers

Daily Newspaper Readers

52%

58%

41% tampabay.com

All other DMA newspaper websites

72%

42% Tampa Bay Times

Tampa Tribune

28% Tampa Bay Times/tbt*

Tampa Tribune

Source: 2015 Scarborough Report (r1 2/14-1/15)

OUR REACH.YOUR RESULTS.

Tampa Bay Times products reach 1.5 million people each week.

FLORIDA

Tampa Bay

34614

Hernando

34601

Tampa > St. Petersburg > Clearwater

Brooksville 34613

Tampa Bay Times Sunday penetration

•

34602

34607 34609

20 Sunday Times subscribers

34608

34606

34604

33523

LOCAL WEEKLY AUDIENCE

34667

Daily Tampa Bay Times readers

34610

34669

854,400*

Pasco

33525 33576 34668

Sunday Tampa Bay Times readers 783,000

34637

34654

tampabay.com visitors (local)

355,000

tbt* readers

33542

New Port Richey

Land O’Lakes 34690 34688

* 6-day cumulative net audience. No duplication means each adult who reads one or more of the Times publications is counted only once.

34683

34685

33647

33624

33592

34677

33626

33618

33625

33620 33612

33761

33763

33767

33635

33614

33634

Not-so-young Rascals reunited, with show coming to Ruth Eckerd Hall. Etc, 2B

33756

In the know tampabay.com

Beach business

Kelly Johnson, signed off the free-agent clearance rack in February, becomes the team’s first to hit two three-run homers in a game.

He put the memory in Tampa Bay’s 10-6 Memorial Day win over Miami, writes Gary Shelton. Sports, 1C

Spending ideas for Powerball winner

Greenkeeper’s neat work recalled

33563

Thousands mark Memorial Day Ceremonies at veterans cemeteries draw those who mourn and those appreciative of the sacrifice. Local, 1B

DIRK SHADD | Times

Sparky, a West Highland terrier mix, yawns while relaxing in the lap of his owner, Karen Sellner, 63, of Brandon at Fort De Soto’s dog park area Monday. Sparky, who was part of the Memorial Day crowd, gets to visit the dog beach once a week.

“We come every Monday, no matter what,” Sellner said. “This is the place to be with your dog and your family.” STORY, 1B

Chinese hack into U.S. defenses

$1 million

40%

The designs of more than two dozen weapons systems were breached, giving China access to advanced technology. World, 2A

Big Apple wheels into bike sharing

20th annual St. Pete Beach Corey Area Art & Craft Festival, this Saturday and Sunday from 10 a.m. to 4 p.m. with a wide array of art and crafts ranging from as little as $3 to $3,000 set up along Corey Avenue in St. Pete Beach.

A story on Wednesday about a $52 million deal for Heritage Property and Casualty Insurance in St. Petersburg incorrectly stated that the company’s president, Richard Widdicombe, previously worked for the director of Citizens Property Insurance Corp. The story and an editorial published Thursday also misidentified the former role of Heritage’s vice president of claim operations. Paul Neilson formerly worked on a field inspection program for Citizens that was not connected to a controversial wind mitigation reinspection program.

• Several “down” clues were inadvertently omitted from the New York Times crossword puzzle in Sunday’s Perspective. The missing clues to “Benefitting” appear today on 7A. • Israeli President Shimon Peres and Palestinian President Mahmoud Abbas were misidentified in a photo caption Monday.

When the Rays are out of town, you can watch the team on a big screen on the beach at Rays watch parties behind the Tradewinds’ Guy Harvey Outpost on St. Pete Beach. Upcoming parties are June 23 (New York Yankees), July 23 (Boston Red Sox), Aug. 11 (Los Angeles Dodgers) and Sept. 27 (Toronto Blue Jays) at 6000 Gulf Blvd.

Sharon Kennedy Wynne, Times staff

A girl from Tampa’s 1999 winning moment helped make “nerdy” cool.

Nupur Lala, 28, is now finishing a master’s in cancer biology with plans to go to med school.

Associated Press

TODAY’S WEATHER

with the perks, drawbacks and stereotypes that come with the title — all magnified because she won the year that an Oscar-nominated documentary (released three years later) turned its eye on the competition.

4 p.m. 8 p.m.

83° 81°

tampabay.com

Briefly, free bird To watch a video of a penguin that got out of its enclosure at SeaWorld’s new attraction, go to Links in today’s Times at tampabay.com.

4F

.

See SPELLING BEE, 7A

Associated Press (1999)

Lala was a 14-year-old student at Benito Middle when she won the bee.

Times Staff Writer

Crosswords

33785

33770

BRANDON — He’s a short man, 5-foot4. He has eyes that actually sparkle.

He says “knuckle-headed yo-yo” when he wants to make kids laugh. He calls them by their last names, and the goal is the same — get their attention, because they have to listen before they can learn.

The younger ones don’t know who he is. But when they hit fourth- or fifthDANIEL WALLACE | Times grade, especially the ones who play baseSidelined from P.E. class by a broken leg, 34 60 7ball, or whose fathers played baseball, third-grader Joesph Flournoy, 9, talks to Tony then they know. They’ll say, “Coach, Saladino Jr., 77, on a recent day at Valrico you’re famous, aren’t you?”

Elementary School.

4F

Editorials

8A

F

Lottery

2A

3F

Puzzles

4F

Vol. 129 No. 308 © Times Publishing Co.

33778

33774

•••

.

See SALADINO, 5A

Pinellas

33602 33606

A new bill makes problem restaurants a higher priority for health inspectors.

33579

St. Petersburg

33701 33707

33573 33570

34 60 1

Tampa Bay Times /tbt* Daily penetration

•

See INSPECTIONS, 10A

34 60 2

33 54 5

33 54 2 34 63 9

33 54 1

33 54 3

34 65 5

33 54 0

33 55 9

33 55 8 33 54 8

•

20 Daily tbt* copies

• 370,000 copies distributed each week at more than 3,500 locations • 97% average pick-up rate • Average weekly readership 489,400 • Average daily readership 226,500

34 63 8

Wesley Chapel

20 Daily Times subscribers

tbt *- TAMPA BAY’S #1 FREE DAILY NEWSPAPER

34 63 7

33 54 4

33 54 9 33 64 7

Clearwater

TUESDAY MAY 20, 2014

34 68 5

33 59 2

33 62 4

34 68 3

33 75 5

33 62 5

33 62 6

34 67 7

33 61 8

33 61 7 33 63 5 33 63 4

34 69 5

33 61 5

33 77 4

33 63 7

33 60 4

33 56 3 33 58 4 33 61 0

33 76 5

33 75 9

33 52 7

33 51 0

33 60 2 33 60 9 33 62 9

33 77 1

33 77 8

33 76 0

33 76 2

33 77 3

33 61 1

33 77 2

33 71 6

33 78 1 33 70 9

33 70 8

33 59 4 33 56 7

33 51 1

Tampa

Brandon

Tara the hero cat enjoys the spotlight

33 59 6 33 57 8

33 71 4

HISS! BOOM! RAH! Former cheerleader Manouchcar Pierre-Val sues Bucs, claiming she was effectively paid less than $2 an hour. PAGE 8

Paws, PAGE 28

33 78 2 33 70 2

The sorry story behind teen’s suicide News Talk, PAGE 27

33 61 9 33 60 6

33 61 6 33 77 7

33 77 6

33 56 6

33 60 5

33 60 7

33 76 4

33 78 6

33 78 5

33 61 4

33 60 3

33 75 6

33 77 0

33 62 0 33 61 2

33 76 1

33 76 3

33 56 5

33 61 3

34 68 4

An edition of the

33 56 9

33 62 1

buccaneers.com

33 70 3 33 53 4 33 70 4

33 71 0

Pinellas

33 71 3

33 57 9

*Tampa Bay’s FREE DAILY newspaper

St. Petersburg

33 54 7

33 70 1

33 70 7

33 57 2

33 71 1 33 70 5 33 70 6

33547

33572

33705

Hernando

The thought of cockroaches in a restaurant’s kitchen might make you queasy, but they may not be what should worry you most.

Despite the very strong “yuck factor,” as Marion Nestle, a nationally known nutrition scientist and author of Food Politics, labels our visceral reaction to Florida’s famed creepycrawlies, there are far worse things that will actually, physically make us ill. These include foods stored at the wrong temperatures and the cross-contamination of foods.

“I think (cockroaches) are more an index of poor sanitation,” said Nestle, who is a professor at New York University. “I’m not aware of documented instances of pathogen contamination of food via cockroach, but I suppose it’s theoretically possible. Mostly, there’s the yuck factor. If the place can’t keep out the cockroaches, what

34 60 9

33 55 6

33704

Changes may bring cleaner kitchens

33 52 5

34 68 8

33713

Hillsborough

33 57 6

34 68 9

33710

33569 33534

33703

33598

34 66 8

34 69 0

33714

33715

34 60 4

34 65 3

33596 33578

33621

33702

33709

33712

34 66 9

34 65 2

Tampa

33616

See SYRIA, 6A

.

.

34 65 4

33611 33716

33567

33511

33711

34 61 0

33 76 7

33510

Brandon

33706

33 52 3

34 69 8

33619

33782 33781

33708

34 66 7

Pasco

33762

33760

33777

PARIS — The Obama administration’s go-slow policy on Syria came under renewed pressure Monday as European leaders agreed to allow the lapse of a ban on arms deliveries to Syria’s rebels, and Sen. John McCain slipped into the war-torn country to dramatize what he says is the opposition’s urgent need for direct military aid.

The new support for Syria’s embattled opposition came amid high-level diplomatic efforts to find a political solution to the Syrian crisis. Secretary of State John Kerry met in Paris with Russian Foreign Minister Sergei Lavrov to explore prospects for a peace conference that would bring together rebels and Syrian government officials.

Late in the day, foreign ministers from the 27-nation EU, meeting in the Belgian capital, failed to muster the votes for renewing the arms embargo, which will expire Friday.

British Foreign Secretary William Hague declared in a tweet the “arms embargo on Syrian opposition ended,” though there had been no immediate decision to send arms. “Other sanctions remain” in place, he said, including sweeping restrictions on trade with the government of Syrian President Bashar Assad.

Hague, in separate comments, said that the EU decision “sends a very strong message from Europe to the Assad regime,” the

34 60 6

34 69 1

33609

33566 33527

33605

33607

33773

33772

BY LAURA REILEY

Rumors that Saladino is retiring — we trace this one to his wife, Bertha — are greatly exaggerated.

The founder of a 32-year-old high school tournament that has featured dozens of players who went on to the major leagues still gets up every morning at 5:15 a.m. and teaches physical education at Valrico Elementary School.

His own children are grown. One runs a baseball academy. Two grandsons play

34 60 8

New Port Richey

33771

33776

Times Food Critic

Tony Saladino Jr., 77, has influenced many young lives.

34 61 3

BY MARLENE SOKOL Their gym teacher is Tony Saladino Jr.

INDEX 4B

She became a role model for those who realized it’s okay to be nerdy. She became a trendsetter, starting a run in which 10 of 14 national bee winners have been Indian-American, including the past five.

Today, she’s 28 and finishing up a master’s degree in can34 61 4 cer biology with plans to enroll in the University of Texas Medical School in Houston, having changed course from a career plan that had her researching memory and the brain for three

Ageless coach shapes a timeless message

20% chance of rain More, back page of Sports

Astrology

Sunsets at Pier 60 is a daily festival on Clearwater Beach that celebrates the end of the day with artisans, crafters, street performers and music. Every Friday and Saturday night, free movies are shown on the beach. This weekend features Mirror Mirror on Friday and Grown Ups on Saturday. See sunsetsatpier60.com for movies and bands.

Her life after ‘Spellbound’ fame WASHINGTON — Of the 85 kids who have won the National Spelling Bee, only one became an instant movie star.

For the millions who watched back in 1999, her face is frozen in time. She’ll always be the 14-year-old girl from Tampa’s Benito Middle School with the glasses and dark shoulderlength hair, her arms raised while leaping for joy.

But that was a half-life ago for Nupur Lala. Like all bee winners, she has since had to deal

Hot and humid

Business

Residents of Tampa Bay counties trump all other metro areas as the biggest feeder market for local beaches. The other top feeder markets are New York, Chicago and Orlando.

Planning to stay at the beach this summer? Here are some events to consider:

Corrections

Classified

No. 1

Visit St. Pete/Clearwater spends $1 million to get residents of central and west Florida to visit the Pinellas beaches.

of those who hit Pinellas County beaches visit between Memorial Day and Labor Day.

The Citi Bike program launches with 6,000 bicycles in Manhattan and Brooklyn. Daily Briefing, 4A

Comics

33584

33610

33629

Washington Post

James “Ace” Kozorra, 62, who knew everyone’s name at the Feather Sound Country Club after 20 years, was walking nearby when hit and killed by a car. Local, 1B

.

Arms ban on Syria ends The EU lets its embargo lapse, as Sen. McCain visits rebels.

Taken as a lump sum, after taxes, someone would have $277.3 million, says a Florida Lottery spokeswoman.

What will that buy? Local, 1B

Noon 81°

33759

33764

TUESDAY, MAY 28, 2013 | $1

Think the hazy, lazy dog days of summer have arrived? Not if you’re in the business of selling bay area beaches.

Memorial Day, the official trigger of summer, means Pinellas County’s tourism agency shifts gears to target more locals than out-of-towners. But that doesn’t mean activity slows down.

HIS HOME RUNS POWER RAYS PAST MARLINS

8 a.m.

74°

33637

33615

34695

33594 33786 FLORIDA’S BEST NEWSPAPER

.

33765

33617

33604 33603

33755

33565

33613

34684

34698

33540

33541

33549 33548

33556

Clearwater

33543

33559

33558

34689

All brands combined with no duplication 1.5 million

34639

34655

34691

489,400

33545

33544

34638 34653

34652

33 57 3

33 71 2

33 59 8 33 57 0

33 71 5

Hillsborough SHOPLINK our Sunday opt-in is a free broadsheet that extends your message • Publishes every Sunday plus Thanksgiving • 30,000 copies in targeted zip codes • Front page native advertising opportunity Sources: 2015 Nielsen Scarborough Report (r1 2/14-1/15); ComScore 3 mos. avg. 1/15-3/15

392,500 Investors

OUR AUDIENCE The Sunday Tampa Bay Times reaches more consumers throughout the Tampa Bay area.

341,300 Adults 25-54 343,800 Employed Adults 557,500 Homeowners 239,300 Households with children

273,100 Boomers

220,200 Gen Xers

139,500 Millennials

Source: 2015 Nielsen Scarborough Report (r1 2/14-1/15)

OUR PRINT PRODUCTS Reach Tampa Bay’s affluent residents with Bay

Tampa Bay’s # 1 free daily - tbt*

• Luxury-targeted magazines • Delivers an educated audience with significant buying power

• Average weekly readership is 489,400

• Delivered 8 times annually to more than 63,500 Sunday Times subscribers

Sources: 2015 Nielsen Scarborough Report (r1 2/14-1/15); 2014 AAM Audit; Tampa Bay Times Home Delivery, 2014 average

• Average daily readership is 226,500

Target your advertising with our weekly community newspapers inside every Friday • St. Pete Times • Beaches/S. Pinellas zone • Mid-Pinellas zone • North Pinellas zone • Pasco Times • Hernando Times • City Times • Brandon Times • North of Tampa

Not-so-young Rascals reunited, with show coming to Ruth Eckerd Hall. Etc, 2B

In the know FLORIDA’S BEST NEWSPAPER

tampabay.com

TUESDAY, MAY 28, 2013 | $1

Beach business

HIS HOME RUNS POWER RAYS PAST MARLINS

Think the hazy, lazy dog days of summer have arrived? Not if you’re in the business of selling bay area beaches.

Memorial Day, the official trigger of summer, means Pinellas County’s tourism agency shifts gears to target more locals than out-of-towners. But that doesn’t mean activity slows down.

Kelly Johnson, signed off the free-agent clearance rack in February, becomes the team’s first to hit two three-run homers in a game.

He put the memory in Tampa Bay’s 10-6 Memorial Day win over Miami, writes Gary Shelton. Sports, 1C

Spending ideas for Powerball winner

The EU lets its embargo lapse, as Sen. McCain visits rebels.

Taken as a lump sum, after taxes, someone would have $277.3 million, says a Florida Lottery spokeswoman.

What will that buy? Local, 1B

Greenkeeper’s neat work recalled

Washington Post

James “Ace” Kozorra, 62, who knew everyone’s name at the Feather Sound Country Club after 20 years, was walking nearby when hit and killed by a car. Local, 1B

Thousands mark Memorial Day Ceremonies at veterans cemeteries draw those who mourn and those appreciative of the sacrifice. Local, 1B

Chinese hack into U.S. defenses The designs of more than two dozen weapons systems were breached, giving China access to advanced technology. World, 2A

Big Apple wheels into bike sharing

Arms ban on Syria ends

DIRK SHADD | Times

Sparky, a West Highland terrier mix, yawns while relaxing in the lap of his owner, Karen Sellner, 63, of Brandon at Fort De Soto’s dog park area Monday. Sparky, who was part of the Memorial Day crowd, gets to visit the dog beach once a week.

“We come every Monday, no matter what,” Sellner said. “This is the place to be with your dog and your family.” STORY, 1B

40%

of those who hit Pinellas County beaches visit between Memorial Day and Labor Day.

$1 million Visit St. Pete/Clearwater spends $1 million to get residents of central and west Florida to visit the Pinellas beaches.

No. 1

Residents of Tampa Bay counties trump all other metro areas as the biggest feeder market for local beaches. The other top feeder markets are New York, Chicago and Orlando.

PARIS — The Obama administration’s go-slow policy on Syria came under renewed pressure Monday as European leaders agreed to allow the lapse of a ban on arms deliveries to Syria’s rebels, and Sen. John McCain slipped into the war-torn country to dramatize what he says is the opposition’s urgent need for direct military aid.

The new support for Syria’s embattled opposition came amid high-level diplomatic efforts to find a political solution to the Syrian crisis. Secretary of State John Kerry met in Paris with Russian Foreign Minister Sergei Lavrov to explore prospects for a peace conference that would bring together rebels and Syrian government officials.

Late in the day, foreign ministers from the 27-nation EU, meeting in the Belgian capital, failed

OUR DIGITAL AUDIENCE Reach a digital, mobile, unduplicated audience with tampabay.com 2.6 million unique visitors monthly

• #1 local news and information website in Tampa Bay

Owner and publisher of the nationally recognized

• Expert digital and video production services • Email opportunities to speak directly to your audience • Extended reach, geo-fencing and retargeting opportunities

• Pulitzer prize-winning leader in fact-checking journalism that sorts out the truth in politics. Over 6.6 million monthly page views from an educated audience that is passionate about the subject.

Source: comScore 3 mo. avg. 10/15-12/15: Omniture; Dec. 2015 (Includes PolitiFact.com, PunditFact.com and all state sites) 2015 CivicScience; July 2015 PolitiFact Survey; Comscore Jan-June 2015; Facebook, Twitter Nov. 2015

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