2012 Media Kit

2012 Media Kit

• Our BerkshireTimes • Presented by Our BerkshireGreen Publishing

Connect, Share, Grow, Prosper • It's All About Community!

Photo by Mary Rembold, Blue Thistle Studio

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e give our readers and advertisers the opportunity to connect, share knowledge, and inspire one another through our publications, networking events, and growing online services. It's all about community! ~ Kathy I. Regan, Founder & Publisher, Our BerkshireGreen, Inc.

Our BerkshireGreen Publications

Our BerkshireTimes

Local Events • Community News • Personal Growth • Vibrant Living We're proud to give you the opportunity to become part of Our BerkshireTimes, a unique communitydriven publication and a leading resource for local events, community news, personal growth, and vibrant living in the Berkshire region. It's neighbors talking to neighbors, and local professionals you may already know, recognize, and admire, passionately sharing their knowledge and insight. It's creative, fun . . . and different. It makes it easier than ever to get to know and reach the heart of our community by helping us connect, share, grow, and prosper.

Some of our many editorial topics include Art, Culture & Entertainment; Home, Garden & Landscape; Health & Wellness; Kids & Family; Pets; Fashion Statement (beauty & style); Good Tidings; Food & Drink; Berkshire Bargains (coupons, discounts, savings!); In Business; Meet & Greet (social happenings); Mind & Spirit; Lifestyles & Perspectives; Community Spotlight; and Local Events  to name a few.

Published bimonthly (six issues starting in February each year), Our BerkshireTimes has a circulation of 25,000* per issue and is free to the public. Based on a conservative estimate of two readers per issue, approximately 50,000 people will view each and every ad that you place. We deliver to well over 400 high-traffic locations in western Massachusetts, southern Vermont, eastern New York, and northern Connecticut, and also offer the advantage of direct saturation mailing to select areas. *Circulation number varies during seasonal drop-off.

Reader Comment Dear Editors and Staff! Hats off to you and your amazing publication! I happened to pick up a copy at a restaurant somewhere in Mass. after the Divine Mercy Conference, and just took my time going page by page. I rarely (never) write to congratulate; but nicely done!!!! I love the writing, the snippets of info, the classy focus on selected topics; and especially the design. Very smart, colorful, sophisticated, clean, and very clever with the use of dropping in meaningful nature scenes throughout. The publication is a delight. Easy on the eyes, compelling, charming, as well as informative. Thank you! ~ Mary Chalupsky, Milford, CT

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hare your passions, your knowledge, and your insights! We’ll showcase your nonfiction, fiction, poetry, and images that inform, inspire, enlighten, and amuse. Visit www.OurBerkshireGreen.com for details. ~ Rodelinde Albrecht, Assistant Editor & Independent Account Representative

-1- Connect, Share, Grow, Prosper • It's All About Community!

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ur advertisers get results and are proud to be part of the best community magazine in the area. Call today and I will be glad to tell you more about speaking at our events and other free perks you can receive. ~ Patty Strauch, Event Coordinator & Independent Account Representative

Why Advertise?

• REPUTATION

Our BerkshireGreen publications are independently published, locally grown, and known for their quality and value. We sincerely care about our products, and most importantly our advertisers.

• AFFORDABLE & EFFECTIVE For as low as $75 (even lower with special discounts), you will reach approximately 50,000 readers (circulation 25,000) with every ad that you place. Keep in mind that it would cost $16,000 in postage alone to mail 50,000 postcards! We can find an affordable marketing plan that is just right for you.

• VALUABLE FREE PERKS!

Advertising in an Our BerkshireGreen publication is smart and effective. Simply put, you get more for your money. Valuable free perks include a directory and index listing, a live link to your website in our online issue, and the opportunity to speak at our popular networking events. Plus, whenever possible, we include information from your press releases in our eNewsletters to our extensive mailing list.

• QUALITY

If you're familiar with Our BerkshireGreen publications, you know that we are meticulous about quality. Quality in design, quality in our editorial content, and quality in service. We love what we do, and we hear over and over that our readers do too!

• DISTRIBUTION

In addition to our carefully monitored distribution routes that include more than 400 high-traffic locations, we do direct saturation mailing to select areas. Your ad will also be viewed (with live website link!) on our website and on www.ISSUU.com.

• GROWING ONLINE SERVICES

It really is all about community! Check out our new website at www.OurBerkshireGreen.com, and www.OurBerkshireCalendar.com for events.

www.OurBerkshireGreen.com • 413.274.1122 • advertise@OurBerkshireGreen.com

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Community News • Local Events • Personal Growth • Vibrant Living Smart, Fun, Entertaining "Our BerkshireGreen has brought a thoughtful and conscientious new voice to the community. Your publication looks great and provides terrific information through traditional and modern media. Keep up the great work!" ~ Webster Ingersoll, Landscape Design-Build-Maintain

Advertisers Love It! "We'd like to run the same ad  it's been very effective for us as old customers comment on seeing the ad and two new customers have come from the ad. Please let Kathy and the editorial team know they have struck the right chord for content and we're proud to be advertising." ~ Christopher Derby Kilfoyle, Berkshire Photovoltaic Services,BPVS

Readers Love It! "I just got a copy of the magazine and it is truly beautiful! I cannot thank you enough for having included the information below my ad on traditional naturopathy. The article layout and photo are superb! Great thanks to Kathy for her amazing vision, again." ~ Pam Youngquist, Traditional Naturopathic Care

Beautifully Designed

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ADVERTISE AND GROW YOUR BUSINESS

e offer unique, popular publications that attract readers in print as well as online. This means we can give you an affordable, cost-effective way to reach your target market  the customers that you want to buy your products and services.

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EDITORIAL & ARTISTIC OPPORTUNITIES

ost of our editorial content is contributed by our community members. Share your knowledge, talent, and expertise about something that you feel passionate about, while bringing our readers’ attention to your business in your byline. You will find complete instructions at www.OurBerkshireGreen.com.

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SPEAKING OPPORTUNITIES

ur advertisers are given the opportunity to become speakers and promote their businesses for free at our popular networking events held at fine locations throughout the county. There is no admission charge or reservation required for most events, and you will find great company, delicious free appetizers, a cash bar, and a place to display your advertising material.

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GROWING ONLINE SERVICES

e are growing and so is our website! Enjoy the benefit of free web exposure in our online publication with every ad that you place. OurBerkshireGreen.com is a valuable tool for advertisers and readers alike with exciting new opportunities ahead.

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ADVERTISE EVENTS ONLINE FOR FREE!

ake advantage of www.OurBerkshireCalendar.com to upload your events instantly and publicize them for free. Simply register, fill out your event information, and post! A sample of events will be placed in Our BerkshireTimes. No need to create your own calendar; you can have your webmaster place a link on your website from our calendar so that users can view just your events from your own website!

Receive our free eNewsletter! Join our mailing list at www.OurBerkshireGreen.com

• Western MA • Northern CT • Eastern NY • Southern VT •

Popular Topics

Bennington County

• Art & Culture • Entertainment • Home & Garden • Coupons & Savings!

North Berkshire County

• Health & Wellness • News & Events Central Berkshire County

• Food & Drink • Fashion & Beauty • Social Happenings

Columbia County South Berkshire County

• Kids & Family • Animal Talk • Local Shopping • Outdoor Living

Dutchess County

• Recipes

Litchfield County

25,000 copies*

Hand-delivered to well over 400 locations plus direct saturation mailing to select areas. Your ad will also be viewed (with live website link!) on www.OurBerkshireGreen.com and on www.ISSUU.com. For more information see our website. *Circulation number varies during seasonal drop-off.

advertise@OurBerkshireGreen.com | 413.274.1122 | www.OurBerkshireGreen.com

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2012 PRINT ADVERTISING B&W

COLOR

1H

3½” x 1⅛”

$95

$145

2H

3½” x 2½”

$245

$265

3H

3½” x 3⅜”

$340

$360

4H-A

5¼” x 2½”

$375

$395

4H-B

8⅞” x 2½”

$440

$460

5H

5¼” x 5⅛”

$625

$645

6H

7⅛” x 5⅛”

$815

$835

7H

8⅞” x 5⅛”

$925

$945

8V

1⅝” x 2½”

$95

$145

9V

1⅝” x 3⅜”

$175

$195

10V

1⅝” x 5⅛”

$245

$265

11V

1⅝” x 10⅜”

$440

$460

12V

3½” x 5⅛”

$440

$460

13V

3½” x 7¾”

$625

$645

14V

3½” x 10⅜”

$815

$835

15V

5¼” x 7¾”

$920

$940

16V

5¼” x 10⅜”

$1175

$1195

Full Page

8⅞” x 10⅜”

n/a

$1795

Premium Half

8⅞” x 5⅜”

n/a

$1472

Premium Full

10½” x 12½”

n/a

$2625

Back Cover

10½” x 12½”

n/a

$2975

4⅜” x 5⅛”

n/a

$1000

Marketplace

please inquire

n/a

$265

Event Listing

please inquire

$75

n/a

Sponsor

1H

4H-A

2H 5H

3H

4H-B

6H

7H

13V

12V

10V 11V

DIMENSIONS (W X H)

9V

AD CODE

8V

Our BerkshireTimes Rate Card

Our BerkshireTimes™ Magazine

16V 14V

15V

Extra Savings!

• Sign a contract to run three consecutive ads: pay as you go and receive 10% off the third ad, or pay now in full and receive 10% off all three ads.

• Sign a contract to run six consecutive ads: pay as you go and receive 15% off the sixth ad, or pay now in full and receive 15% off all six ads.

• Free directory and index listing with display ad purchase.

Measurement Chart

⅛ ¼ ⅜ ½

= = = =

.125 ⅝ = .625 .25 ¾ = .75 .375 ⅞ = .875 .5

Our BerkshireTimes is published by Our BerkshireGreen, Inc. / Revised 5/12 advertise@OurBerkshireGreen.com | 413.274.1122 | www.OurBerkshireTimes.com

Our BerkshireTimes

™

Connect, Share, Grow, Prosper • It's All About Community!

Circulation 25,000 *

Magazine Topics • Animal Talk • Art, Culture & Entertainment • Back to Nature • Berkshire Bargains Deals, coupons, discounts, savings!

• Community Spotlight • Education & Workshops • Fashion Statement Boutiques, beauty, style

• Food & Drink • Good Tidings • Health & Wellness • Home, Garden & Landscape • In Business • Lifestyles & Perspectives

We offer select direct mail saturation coverage as well as distribution to key hightraffic locations in western Massachusetts, northern Connecticut, eastern New York, and southern Vermont. *Circulation number varies during seasonal drop-off.

Digital File Requirements† • Submit ads through www.OurBerkshireGreen.com Please submit your advertisement as a high-resolution (300 dpi), press-quality PDF file with all fonts and graphics properly embedded. All fonts and supporting files must be included. Grayscale for black and white ads; CMYK for color (coated paper). For black fonts use K=100%. For black fill use C=30% M=30% Y=30% K=100%.

Prepare your digital file to the correct dimensions with no cut or trim marks visible.

The PDF file must match the exact size of your advertisement (no white space beyond the border of your ad).

Full page ads with bleed: Trim size: 10" x 12.5". Bleed: .25" on all sides beyond trim.

Safety area: keep all text within .375" of trim. †All ads must meet our specifications or they will be modified (including font substitutions where necessary) at the Publisher’s discretion. No web graphics accepted. For further details, see full media kit at www.OurBerkshireGreen.com.

Publication Schedule

• Meet & Greet

Issue

Ad Reservation & Payment Deadline ‡

February

December 15

April

February 15

February 25

February 15

June

April 15

April 25

April 15

August

June 15

June 25

June 15

October

August 15

August 25

August 15

December

October 15

October 25

October 15

Social happenings in our community

• Mind & Spirit • Nonprofit Spotlight • Our BerkshireCalendar Sampling of events listed by category

• Our Berkshire Marketplace Shop smart, shop local

• Q&A Information on a wide variety of topics

• Reviews • What to Do & Where to Stay • Directory of Advertisers • Index of Advertisers • Sponsors

ADVERTISING TERMS

• Our Berkshire Kids

Graphic Deadline

Editorial Deadline

December 25 December 15

‡ Advertising space must be prepaid unless credit has been established. Balances outstanding 30 days after invoice date are subject to a charge of 1.5% per month.

Publisher reserves the right to refuse advertising for any reason. For printing errors of the Publisher's responsibility, liability is limited to the cost of the ad space in which it first appeared.

No cancellations will be accepted after deadline. Advertiser agrees that if the ad material does not arrive by the deadline dates specified above, the Publisher may insert appropriate copy of her choosing into the space reserved for the Advertiser. Such insertion by the Publisher will constitute fulfillment of the contract.

Local Events • Community News • Personal Growth • Vibrant Living Western MA | Northern CT | Eastern NY | Southern VT

Top 10 Reasons to Include

Our BerkshireTimes™ in Your Marketing Plan Connect, Share, Grow, Prosper • It's All About Community!!

1) Our BerkshireTimes Magazine is a Unique Community-Driven Publication and a leading resource for local events, community news, personal growth, and vibrant living in the Berkshire Region. We can help you reach the heart of our community.

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2) 25,000* Copies per Issue (6 Issues Yearly) Delivered Throughout the Berkshire Region. Based on a conservative estimate of approximately two readers per issue, well over 50,000 people will view each and every ad that you place. *Circulation number varies during seasonal drop-off.

3) Affordable Rates That Will Fit Your Advertising Budget. Our rates start as low as $75 (even lower with discount) for an advertisement space. Keep in mind that to get the word out about your business, it would cost you $16,000 in postage alone to mail 50,000 post cards! We can find an affordable marketing plan that is just right for you.

4) Maximum Exposure. In addition to our thorough distribution, all of our publications are available online in their entirety at www.OurBerkshireGreen.com and on www.ISSUU.com, with direct links to our advertisers' and contributors' websites, providing maximum exposure.

5) We Offer the Advantage of Direct Saturation Mailing to Select Areas, as Well as Hand Delivery to high-traffic locations throughout the region. We carefully track and adjust our distribution route so that our advertisers and contributors get the very best coverage possible as the market changes.

6) Reach Your Target Market. Everyone is becoming more community-minded these days; it's not just a fad or a growing trend, it's a movement. It's also smart and profitable to align your business with these values. Our editorially rich, community-focused publication targets consumers who are interested in an exciting variety of popular topics including local events and entertainment, uplifting community news, home and garden, health and wellness, personal growth, kids and family, pets, and coupons/discounts, just to name a few.

7) You Get MORE with Your Ad! Free perks include a directory and index listing, a live link to your website in our online issue, and the opportunity to speak at our popular networking events. Plus, whenever possible, we include information from your press releases in our eNewsletters to our extensive mailing list.

8) Promote Your Business for Free! We welcome editorial submissions for every category in our publication.

This is an excellent opportunity to share your knowledge, talent, and expertise while bringing our readers' attention to your business. You can also advertise your events for free at www.OurBerkshireCalendar.com.

9) We Can Help You Shine! Our BerkshireTimes is an Our BerkshireGreen publication, and that means quality. Quality in design, quality in service. Check out our new website at www.OurBerkshireGreen.com! We are passionately interested in learning more about you and are excited about offering a cost-effective way to help you shine.

10) We are Dedicated to Supporting Our Local Economy.

We want you to succeed. We give our community members the opportunity to connect, share knowledge, and inspire one another through our publications, our networking and nonprofit fundraising events, and our growing online services.

Join us  It really is all about community!