TAP_ListingPresentation_Digital

Marketing Presentation

CONTENTS

PART

PART

PART

PART

PART

THE TAP EXPERIENCE A summary of how we have become the single most successful real estate entity on the Monterey Peninsula

2 3 4 5

ACTION PLAN/ MARKETING STRATEGY An overview of our comprehensive marketing plan and timeline for selling your home

ACCOMPLISHMENTS & TESTIMONIALS No one on the Monterey Peninsula has sold more real estate, and our clients will tell you why

INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY The perfect combination of brand power, global connections, luxury leadership, and marketing masters

MEET THE TEAM Over 100 years of combined experience, diverse backgrounds, and specialized skillsets.

PART

1

THE TAP EXPERIENCE

3

PA RT 1 THE TAP EXPERIENCE

LOCAL KNOWLEDGE. GLOBAL CONNECTIONS . #1 Agent in North America Coldwell Banker Global Luxury

#1 Agent on the Monterey Peninsula All Brokerages

#1 Agent Bay Area *TheLeading100.com

RECOGNIZED BY

4

PA RT 1 THE TAP EXPERIENCE

I

t is important to outline exactly how we have become the single most successful real estate entity on the Monterey Peninsula, bar none.

With a collective of over 3,000 transactions under our belts, there must be a formula for success, and there is.

Tim long ago realized that his best value to the team is to lead, handle one-on-one negotiation, and personally communicate with agents, buyers and sellers. Tim reserves his time for one-on-one interviews with prospective sellers determining if it is a good fit for you, for Tim, for the team, and for the property. Tim then presents you with a pricing range and an outline of our proposed marketing program and if all parties agree, we then move forward with the listing.

At this point the team takes over with the creation of property description, photographs, floor plans, magazine and newspaper layouts, open house scheduling, digital and offline marketing programs, staging if needed, sign installation, brochure and fact-sheet creation, submission to Multiple Listing Service, social media and property presentation through broker tours. All of these tasks are handled by ‘the team’ who have over 100 years of collective local real estate experience successfully closing over 6 Billion dollars in local sales…Tim’s philosophy is, “hire the best, then, let them do what they do best.”

The property now moves into inventory and scheduling of open houses (if approved by the seller) along with buyershowing appointments together with the running of print and internet marketing programs all coordinated through ‘the team’.

When any agent or buyer has questions about a property, Tim, or one of the team members is always available to receive the call and optimistically is able to turn their interest into an offer.

5

PA PART RT 21 THE TAP EXPERIENCE

When an offer is submitted Tim again takes the pointposition and personally handles all negotiations on the seller’s behalf. When a successful agreement is reached and an escrow is opened once again a team-member takes over handling the myriad of details of the escrow working closely with the seller and Tim as he personally addresses any and (usually) all obstacles that may arise during the escrow period.

When we move forward and work together to sell your property you will be working and communicating not only with Tim but with Mark Lord, a 49 year resident of the Monterey Peninsula with a background in construction and engineering, with Kim DiBenedetto, who has 22+ years of experience in luxury real estate negotiations, with Liz Dini, a 47 year resident of the Monterey Peninsula with more than 12 years actively selling real estate, with Dave Reese, who brings his experience as an effective agent, problem-solver, connector, and people person, with Marie Greco, a Monterey Peninsula native and agent, with Billy Schmidt, a marketing specialist with a background in social media, web design/analytics, and photography/videography, with Megan Vera, team executive assistant, 5+ years in real estate and a strong background in business administration, with Cooper Kehoe, a 13 year resident of the Monterey Peninsula as a former educator, with a background in administration and organizational leadership, with Alex Battaglia, graphic designer, with Bonnie Archer, Tim’s aesthetic director who stages properties, consults on listings and manages luxury vacation rentals, and with Trish Cosand, our Director of Property Management. During the closing process, you will be working with Brenna Gardner with more than 20 years as our listing and escrow document coordinator.

The entire team has but a single goal in mind…that of bringing about a successful sale for you. So, as we stated earlier, ‘there must be a formula for success, and there is’, that being: Build a team of consummate professionals and let them do what they do best…and they do it better than anyone on the entire Monterey Peninsula.

6

PA RT 1 THE TAP EXPERIENCE

OI

TM

ORGANIC INTELLIGENCE

While we at Tim Allen Properties have always embraced the latest technological advancements in our work for you as our clients—and that now includes using cuttingedge and emerging AI technology—what has always set us apart and continues to keep us ahead is our OI. OI, or "Organic Intelligence", is the unmatched, collective, experiential intelligence we have gleaned over decades of successfully selling thousands of properties. OI is like wisdom: it can't be faked or found for cheap...it can only be gained by active involvement in the local market, working with real people, solving actual problems, humbly listening and learning, and growing from each and every experience and transaction that we are honored to be a part of. So, before and beyond the latest buzz about AI, we have always and will always serve you with our Organic Intelligence.

7

PART

2

ACTION PLAN/ M A R K E T I N G ST R AT EG Y

8

PA RT 2 ACTION PLAN/MARKETING STRATEGY

PRE-LISTING

1

2 LAUNCH

Days/Weeks leading up to launch

POST-LAUNCH

3 0-30 Days

4 REPOSITIONING

30-60 Days

60+ Days

9

PA RT 2 ACTION PLAN/MARKETING STRATEGY

PRE-LISTING (Days/Weeks leading up to launch) •

Global Luxury - National Public Relations - Before your property is live, our national team of PR professionals will draft a press release and pitch your home to publications for potential features in international real estate and luxury living publications.

•

Sneak Peek “Stories” on Instagram and Facebook

•

Staging (if needed)

•

Floor Plan Creation

•

Professional Photography (Including drone and twilights if applicable)

•

Property Description

•

Sneak peek eBlast to MCAR and our exclusive list of prospective buyers, investors, developers, billionaires, and top real estate professionals internationally.

•

Matterport 3D Tour (Virtual Walkthrough)

•

Custom Website created with a unique domain purchased specifically for your property to maximize SEO (Search Engine Optimization)

•

Fact Sheet with Floor Plan and property specs

•

24-page Luxury eBook with full page photos and property features/highlights

•

Digital Brochure with SEO on issuu.com

•

Sign Installation

•

Distribution to our exclusive Top Agent Network list of Global Luxury, International Luxury Alliance, and RealTrends Top 1000 agents.

10

PA RT 2 ACTION PLAN/MARKETING STRATEGY

LAUNCH (0-30 Days) •

MLS Launch - Once all marketing materials have been compiled and presentation is ready for public introduction, property is launched on MLS and immediately syndicated to over 700 websites, including Zillow, Trulia, Realtor.com, ColdwellBanker.com, Redfin, and many more.

•

Broker’s Tour - We will host a Brokers Caravan to showcase your property to all MCAR agents and mortgage lending companies.

•

eBlast Tour Dates to MCAR and our exclusive Buyers/Sellers/Investors lists

•

Open Houses - If you choose to do so, we will host Open Houses to expose your property to the public. These open houses will be announced in the weekend local papers as well as online in an effort to attract an optimal turn out.

•

Global Luxury Online Syndication - Through our Global Luxury affiliation, your property listing will be syndicated to 200+ websites, including The Wall Street Journal, Bloomberg, Barrons, JamesEdition, Mansion Global, Market Watch, Penta, Robb Report, Unique Homes and internationally to ListHub Global.

•

Social Media Announcement and Boosted Advertising Post to targeted audience of Real Estate Brokers and Investors in Monterey County, San Jose, San Francisco, LA, Houston, Dallas, and other areas based on your property’s features.

•

Google Search post - “Our “Google My Business” page periodically displays when people search for phrases like “Carmel/Pebble Beach Homes For Sale”

•

Print Advertising Campaigns - Newspaper/Magazine Advertisements in the Carmel Pine Cone, Homes Magazine, and Palo Alto Daily Post.

•

New Listing Postcard - A “New Listing” postcard will be sent to 200 of the closest affluent neighbors’ tax billing addresses, which statistically can be an excellent source of potential buyers for your home.

11

PA RT 2 ACTION PLAN/MARKETING STRATEGY

TIM ALLEN PROPERTIES MAGAZINE

POST-LAUNCH (30-60 Days) •

Special Event Campaigns - AT&T Pro-Am, Car Week/Concours De Elegance, US Open, Taste Carmel, and our own VIP events.

•

Pebble Beach Lodge Office - Promotion at our Pebble Beach Lodge office through brochure handouts, interactive TV displays, and in person with our team members. It is because of our longstanding partnership with Pebble Beach Company that we are the only real estate company with this valuable marketing opportunity.

•

Tim Allen Properties Magazine - Inserted in over 18,000 copies of The Pine Cone during AT&T Pro Am and Car Week/Concours De Elegance

•

Quarterly Publications: Carmel Magazine, Pebble Beach Magazine, Unique Homes, 65º Magazine, Homes & Estates Magazine

•

Zillow Video Walkthrough - Zillow’s algorithm gives search priority to homes with a proprietary video filmed directly on their app.

•

Status Reports - We will provide you with Marketing Updates after 14 days of live promotion on MLS and periodically afterwards.

•

TV Commericials - We run regional TV spots during 49ers games and prominent news segments that drive significant traffic to our website.

REPOSITIONING (60+ Days) •

Recap and Plan - Assess showing feedback from agents/buyers to determine next steps

12

PA RT 2 ACTION PLAN/MARKETING STRATEGY

YOUR PERSONALIZED MARKETING PL AN The following is an outline of the services Tim Allen will provide as your agent in the marketing and sale of your property, along with the other materials you have seen, to achieve a successful sale for you.

There are countless other elements we provide that other agents either don’t or can’t provide. Plain and simple, we promise excellent service, the latest technology and a hardworking aggressive approach to the marketing and sale of your property.

13

PA RT 2 ACTION PLAN/MARKETING STRATEGY

EXCLUSIVE EXPOSURE Pebble Beach Resort & Monterey Airport Our clients benefit from exclusive exposure from banner and digital ads at our new Pebble Beach Lodge office’s state of the art displays with an interactive touchscreen experience, driving traffic directly to your property’s website and keeping your home top-of-mind with affluent visitors to The Peninsula. Every Tim Allen Team listing is displayed in high traff ic areas at The Lodge and the baggage claim TVs at the Monterey Airport.

14

PA RT 2 ACTION PLAN/MARKETING STRATEGY

WEB TRAFFIC MLS (MULTIPLE LISTING SERVICE) Once we enter the “Launch Phase”, we will activate your property on the MLS (Multiple Listing Service) with meticulously selected high-quality photos and the virtual tour, which immediately syndicates to the most popular online property search portals such as Zillow, Trulia, Realtor. com, Redfin, etc.

TIM ALLEN TEAM WEBSITE We are continuously evaluating our processes and marketing strategies. Over Tim’s 40+ years in real estate, the industry has gone through significant changes with the Internet, drastic advances in technology, and the introduction of social media. Our goal is to stay ahead of the curve and implement the latest technology to our advantage, giving us the best chance of selling your home for its maximum value.

VIEW WEBSITE »

OVER

TimAllenProperties has more than

of property buyers start their search online.

monthly site visitors on average.

100,000

99%

15

PA RT 2 ACTION PLAN/MARKETING STRATEGY

COLDWELL BANKER WEB PARTNERS Coldwell Banker offers the most comprehensive web exposure available in the real estate industry.

As long as your property is listed on the MLS it will enjoy the benefits of our dominant Web

Coldwell Banker® automatically syndicates listing to hundreds of web partners, including the real estate industry’s most-visited websites.

presence on 800+ websites around the world.

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, UniqueHomes.com and international websites through ListHub Global.

Here are just some of our impressive, wide-reaching partners: Bloomberg

iProperty.com/sg (Sinagpore)

The Arizona Republic

ColdwellBankerHomes.com

Juwai (China)

The Cincinnati Enquirer

coldwellbanker.com

LaProvence.com (France)

TheHouseShop.com (U.K.)

coldwellbankerluxury.com

LuxeListHome.com

Trulia®

AOL Real Estate

Mansion Global – The Wall Street Journal (U.S. and China)

Unique Homes

MSN

Zillow

Dallas Morning News East-West Property Advisors (China) Hamptons International (U.K./Europe) HomeFinder.com Home Globally Homes.com Homes & Land HomeSteps.com (Freddie Mac site) Hotpads.com Houston Chronicle

NextDoor.com

The Wall Street Journal 38,000+ agent websites

Old House Journal Pasadena State-News

100+ international websites for properties over $1M

Pittsburgh Post-Gazette

100+ LandsofAmerica.com sites

PropertyStar.com (Canada, U.K., France, Qatar, Japan)

50 LakeHousesofAmerica.com sites

realtor.com®

30+ HUD websites (Housing & Urban Development)

RealtyTrac.com Robb Report

16

50 CountyHomesofAmerica.com sites

PA RT 2 ACTION PLAN/MARKETING STRATEGY

NATIONAL PRESS RELATIONS We work closely with our partners at Coldwell Banker Global Luxury to compose an official Press Release that is sent to our affiliates at all the major publications like Wall Street Journal, Mansion Global, Robb Report, Architectural Digest, etc.

READ ARTICLE »

READ ARTICLE »

READ ARTICLE »

READ ARTICLE »

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PA RT 2 ACTION PLAN/MARKETING STRATEGY

ELITE INTERNATIONAL SYNDICATION

PA RT 2 ACTION PLAN/MARKETING STRATEGY

TIM ALLEN PROPERTIES MAGAZINE We do things differently at Tim Allen Properties Team. We are in the publishing business. Producing our own unique content and proprietary publications gives us an advantage to selling your homes that no other agent has on the Monterey Peninsula. Our Tim Allen Properties Magazine, a celebration of the unparalleled beauty and lifestyle of the Monterey Peninsula is strategically distributed throughout the Peninsula and placed in our luxury rentals.

VIEW MAGAZINE »

COMPREHENSIVE MARKETING UPDATES I N S TAG R A M The official social media announcement was posted on our Instagram page and boosted to our targeted audience of Real Estate Brokers and Buyers/Investors in Monterey County, San Jose/Palo Alto, San Francisco, LA, Houston, Dallas, and other key areas in the US.

M A R K ETI N G U PDATE

A “Story Highlight” has been created on our Instagram page. These short videos are intended to be shared “in the moment” and are currently one of social media’s most popular features.

Le Cap du Roc - 36654 Highway 1

Dear client, The following pages are a summary of our marketing efforts to date showing the various publications, dates advertised and links to our digital marketing sites where your property has been featured.

We will continue to make every effort to actively market and present your property to prospective buyers with the goal of getting it sold.

We ran campaigns on the following dates: June 25th, July 6th, August 30th & December 17th

Instagram Story Highlight

Total Post Statistics

79,615 Views

1,926 Likes

801

Shares

456

Saves

34 44

Comments

Click here to view your property on instagram

APRIL 9, 202 5

We provide our clients with comprehensive marketing updates, delivered after 30 days of live promotion on the MLS and periodically afterwards, that offer clear insights into their property’s presence and performance. These updates include web traffic analytics, links to all marketing materials, print advertising placements, social media engagement, digital ad results, SEO performance, email campaign metrics, and more—ensuring full transparency and measurable impact at every stage.

VIEW EXAMPLE »

19

PA RT 2 ACTION PLAN/MARKETING STRATEGY

TIM ALLEN PROPERTIES APP COMING SOON

Real estate moves fast. The Tim Allen Properties app keeps agents and clients on the same page, so you never miss an opportunity.

Collaborative Boards: Keep track of your conversations in one place with collaborative boards. Clients and agents can easily save and share searches, property listings, notes, photos, files, and feedback. Push notifications keep everyone in the loop when boards are updated.

Saved Searches and Seamless Sharing: Never miss a listing again. Search intuitive property maps, create customized saved searches, share properties with just a tap, and get timely listing alerts automatically.

20

PA RT 2 ACTION PLAN/MARKETING STRATEGY

EXCEPTIONAL PRESENTATION PROFESSIONAL PHOTOGRAPHY We will have our professional photographer shoot a series of photos of your home in its ideal lighting and condition. When advantageous, they will also produce “twilights” and drone photography. Out of these, we meticulously choose our selects that make it to the live listing on the MLS and social media.

PROPERTY WEBSITE From the series of beautiful photos that we capture of the property, we will also create a property website with a personalized URL for the listing. This will also be linked to select internet sites that your property will be showcased on, as well as include a downloadable brochure, list of features, floorplan, videos, and a 3D Matterport tour.

VIEW EXAMPLE »

3D MATTERPORT TOUR We will obtain a Matterport tour of the property, Matterport is the leading immersive 3D walkthrough technology that captures a complete scan of the interior, providing the opportunity for buyers to virtually get a feel for your home.

VIEW EXAMPLE »

21

PA RT 2 ACTION PLAN/MARKETING STRATEGY

VIDEO MARKETI NG If beneficial, we will film an aerial tour/drone showcase of your property or a lifestyle video & post it on your home’s custom website as well as our social media and Youtube channel. Our outside the box videos are one of many services we provide that other agents simply can’t match. You can view all of our videos at YouTube.com/TimAllenProperties, or click on the images below to watch a few of our favorites.

Youtube Channel Analytics

22

PA RT 2 ACTION PLAN/MARKETING STRATEGY

PRINT MATERI ALS 24 PAGE LUXURY BROCHURE

36654 Highway 1, Carmel Highlands

LE CAP DU ROC

We will create an brochure for your property. These feature full page color photos and information of your property that can be accessed any time via the internet on issuu.com. We will be utilizing these eBooks in two areas; exposure on the web and print media.

The brochures are printed on high quality paper, are bound magazine style and are always readily available for all qualified buyers and agents alike.

VIEW EXAMPLE »

LeCapDuRoc.com

FACTSHEET We will produce a color factsheet with photos, essential information, and a floorplan for immediate distribution, and emailed out to all MCAR real estate agents including all Coldwell Banker Del Monte Realty agents in our five offices. These will also be placed in the brochure box in front of your home if you elect to have one.

3 6 6 5 4 H I G HWAY 1 CARMEL HIGHL ANDS , CALIFORNIA

LE CAP DU ROC

$15,200,000 LeCapDuRoc.com

SCAN ME Hold up your phone’s camera to visit the property’s website.

VIEW EXAMPLE »

Located just a short distance from Carmel and Pebble Beach, Le Cap du Roc is a secluded haven offering sweeping oceanfront views and breathtaking vistas on its 2.8 acres in the prestigious gated Sea Meadow Community at Rocky Point. This 3,416 sqft home has been meticulously reimagined from the ground up by Holdren Lietzke with an effortless flow through the single-story layout, featuring floor-to-ceiling windows framing the stunning coastal scenes and vibrant ocean life from almost every room in this 3 bed/3 bath residence.

Past the spacious front driveway, you are welcomed into a sheltered courtyard with a gorgeously detailed outdoor fireplace and seating area, which is one of many outstanding spaces for indoor-outdoor gatherings and dinner parties. Other highlights include a hot tub and an expansive terrace with multiple seating areas, a gourmet kitchen opening into the living room and dining room with fireplace, luxurious spa-like suites, an office, and beautifully landscaped grounds with meandering pathways to explore, including a stone staircase with access to a rugged cove and the sea, where legend has it the notorious pirate LeRoc Corsaire hid his treasure in a secret cave in the 1700s. This is a rare opportunity for gated and private oceanfront living just minutes from all the incredible restaurants, shopping, and activities of Carmel, Pebble Beach, and Big Sur. 831.214.1990 | DRE#00891159 T im AllenProper ties .com Team@T im AllenProper ties .com

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. ©2024 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

NEW LISTING POSTCARD N E W LISTING

Le Cap du Roc - 36654 Highway 1 LECAPDUROC .COM | $15,200,000

We will mail a “New Listing” postcard to 200 of your closest neighbors’ tax billing addresses, which statistically can be an excellent source of potential buyers for your home and will also increase attendance at Open Houses and Broker Tours.

VIEW EXAMPLE »

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PA RT 2 ACTION PLAN/MARKETING STRATEGY

BROKER TOURS

Created by Made by Made from the Noun Project

We will host Broker’s Tours to showcase your property to all MCAR agents and mortgage lending companies. We also highlight the home’s first tour with “Tim’s Brunch”, a delightful treat for agents and potential buyers to enjoy as they view your property for the first time.

OPEN HOUSES If you choose to do so, we will host Open Houses to expose your property to the open public. These open houses will be announced in the weekend local papers, as well as online through the MLS/ property search websites, social media, and email to attract an optimal turnout.

Created by Made by Made from the Noun Project

OUR OFFICES We will have thorough and complete information on your property in all five offices of the single most successful real estate company on the entire peninsula.

Created by Made by Made from the Noun Project

NETWORK TO OUR AGENTS AND CLIENTS We will network with Tim Allen’s clients and other top agents to promote your property. With Tim being one of the top agents worldwide and a consistent member of the Wall Street Journal Top 100 agents, his success has helped develop an extensive network that has proven to be one of our most powerful tools in helping our clients achieve their goals.

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Created by Made by Made from the Noun Project Created by Made by Made from the Noun Project

PA RT 3 ACTION PLAN/MARKETING STRATEGY

SOCI AL MEDI A Our carefully tested campaigns are promoted to our targeted audience of Real Estate Brokers and Buyers/Investors in Monterey County, San Jose/Palo Alto, San Francisco, LA, Houston, and Dallas. Due to a “viral” effect, the posts often promote to many other areas of the U.S. as well, reaching thousands of targeted people on Facebook and Instagram, and often reaching over 50,000 followers per post.

Single Post Statistics

21,750

Total impressions

16,712

People reached

12,400

Single Post Statistics

Video plays

1,210

376,471

Post clicks

Views

26

96,462

Engagements

People reached

1,762

VIEW POST »

Likes

516

Shares

59

Comments

VIEW POST »

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PA RT 3 ACTION PLAN/MARKETING STRATEGY

SOCIAL MEDIA PARTNERSHIPS Our partnership with the @Luxury_Listings group connects us with a combined network of over 3.5 million followers, reaching over 64,000,000 impressions per month on average.

Our Global Community Our Global Community 5%

12%

5% 5%

30%

13% 12%

13%

5%

30%

4%

4% 12%

26

8% 12%

9%

8%

9%2%

2%

Male

Male

Female

Female

PA RT 2 ACTION PLAN/MARKETING STRATEGY

LOCA L /R EGI ONAL PRI NT A DVE RT ISI NG PUB LI CATI ONS Having a consistent presence in local and regional publications is necessary to establish trust in the community. We carefully choose publications with powerful distribution networks that include the specific type of potential buyers for your home.

H O M E S & E STAT E S WINTER 2024

27

PA RT 2 ACTION PLAN/MARKETING STRATEGY

G LOBAL COLL ECTIVE Tim Allen is part of the Global Collective, an exclusive worldwide network of the top performing real estate professionals. Being a part of Global Collective allows us to crossmarket your property to reach a worldwide pool of high-net worth buyers and sellers.

The collective includes a worldwide directory of luxury listings, a pre-vetted rolodex of skilled real estate professionals, and an expertly-written lifestyle and real estate knowledge base. All agent members hold a high level of production and have been internationally recognized for their successes.

28

PART

3

ACCOMPLISHMENTS & TESTIMONIALS

29

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

SUCCESS BY THE NUMBERS

Agent North America Coldwell Banker Global Luxury 2024 with $529M Sold

$6 Billion +

17 Dedicated

40+ Years

in local sales

team members

of local experience

50,000

100,000+

900+

average reach per social media post

monthly website visitors

website syndication partners

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

40 YEARS OF AWARD-WINNING SERVICE T I M A L L E N | C O L DW E L L B A N K E R G L O B A L L U X U R Y ®

2024 #1 Coldwell Banker Agent - North America

2016 #1 Agent on the Monterey Peninsula

Top .01% of Agents Worldwide

#1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Top 1% Coldwell Banker Agent Internationally Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

2023 #1 Coldwell Banker Agent - North America Top .01% of Agents Worldwide

2022 #2 Coldwell Banker Agent - North America

2015 #1 Agent on the Monterey Peninsula

#1 Agent Bay Area - TheLeading100.com Top .01% of Agents Worldwide

#1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

2021 #1 Coldwell Banker Agent - North America #1 Agent Bay Area - TheLeading100.com Top .01% of Agents Worldwide

2014 #1 Agent on the Monterey Peninsula

2020 #1 Agent on the Monterey Peninsula

#3 Coldwell Banker Agent - Northern California Wall Street Journal/Real Trends Top 1000 Coldwell Banker Top 10 Sales Associate Top .01% of Agents Worldwide

#1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States #19 in WSJ/Real Trends Top 1,000 Top .01% of Agents Worldwide

2013 #1 Agent on the Monterey Peninsula

2019 #1 Agent on the Monterey Peninsula

Wall Street Journal/Real Trends Top 1000 Coldwell Banker Top 10 Sales Associate Top .01% of Agents Worldwide

#1 Coldwell Banker Agent - Northern California #2 Coldwell Banker Agent - United States #21 in WSJ/Real Trends Top 1,000 Top .01% of Agents Worldwide

2012 #1 Agent on the Monterey Peninsula

#1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

2018 #1 Agent on the Monterey Peninsula

#1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide #1 Agent on the Monterey Peninsula

2011 #1 Agent on the Monterey Peninsula

#2 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

2017 #3 Coldwell Banker Agent - Northern California #8 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

2010 #1 Agent on the Monterey Peninsula

#3 Coldwell Banker Agent - Northern California #4 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide

31

A LEADER IN LUXURY

LANDMARK SALES Address

Sale Price

1544 Cypress Drive

$45,000,000

26320 Scenic Rd - The Butterfly House

$29,000,000

1498 Cypress Drive

$28,000,000

3290 17 Mile Drive

$28,000,000

Scenic 4 SE of 8th

$28,000,000

1470 Cypress Drive

$26,000,000

3376 17 Mile Drive

$24,470,000

1536 Cypress Drive

$24,000,000

26336 Scenic Rd - Frank Lloyd Wright House

$22,000,000

3200 & 3204 17 Mile Drive

$21,000,000

1520 Cypress Drive

$21,000,000

3212 17 Mile Drive

$20,500,000

3196 17 Mile Drive

$20,000,000

3177 Del Ciervo

$18,712,500

San Antonio & 9th SWC

$18,552,000

1552 Cypress Drive

$18,130,000

1522 Riata Road

$18,130,000

3168 17 Mile Drive

$18,000,000

1463 Oleada Road

$16,800,000

1145 Spyglass Hill Road

$16,000,000

2030 East Cliff Drive

$15,725,000

Scenic 8 SE of 8th

$15,500,000

Scenic & 9th SEC

$15,500,000

26405 Scenic Road

$15,250,000

3212 17 Mile Drive

$14,900,000

157 Spindrift Road

$14,435,500

2645 Ribera Road

$14,250,000

L’Auberge Carmel

$13,900,000

1231 Padre Lane

$13,900,000

1557 Cypress Drive

$13,386,045

182 Van Ess Way

$13,000,000

Scenic & 10th NEC

$12,975,000

1659 Crespi Lane

$12,500,000

Record Highest Sale in Monterey County

Record Highest Sale in Santa Cruz

$12,500,000

Scenic 6 SE of 9th 32

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

TIM ALLEN

OVER $6 BILLION IN LOCAL SALES

Year

Sale Price

# of Transactions

Year

Sale Price

# of Transactions

2024

$529,971,500

95

2007

$149,363,118

55

2023

$377,766,000

81

2006

$210,045,000

57

2005

$199,305,000

62

2004

$195,821,650

74

2003

$91,876,700

60

2002

$105,168,500

58

2001

$136,788,000

59

2000

$196,036,000

81

1999

$84,489,000

71

1998

$70,284,000

63

1997

$60,885,000

63

1996

$29,639,000

35

1995

$19.096,000

30

1994

$25,855,500

43

1993

$13,736,500

31

1992

$21,041,000

32

1991

$6,542,000

11

2022

$428,508,781

96

2021

$592,870,481

140

2020

$463,497,363

116

2019

$280,711,647

72

2018

$285,875,915

80

2017

$156,013,800

57

2016

$146,877,547

49

2015

$179,981,930

64

2014

$174,897,123

72

2013

$116,612,825

42

2012

$81,845,560

53

2011

$142,478,150

59

2010

$96,979,500

47

2009

$97,632,355

40

2008

$132,274,750

46 33

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

HIGHEST PRICED RESIDENTIAL SALE IN SANTA CRUZ SOLD IN ONE WEEK FOR $15,725,000

Tim Allen Properties recently represented my household in the sale of the most expensive property in Santa Cruz County history. A master architect designed the custom beachfront home; and it is located on a precious plot of land overlooking the Santa Cruz Yacht Harbor entrance, the lighthouse, and Seabright Beach. Since this home was so atypical in quality and price in Santa Cruz, its sale posed unique challenges for the real estate broker.

We interviewed many realtors, and had more than ten excellent candidates. Tim Allen Properties stood head and shoulders above the rest in their communications, sense of the market, diplomacy, knowledge of real estate law, track record selling luxury homes, professional team approach, and education of the sellers on the risks/rewards within the real estate negotiation cycle.

From the first call with Tim, I knew I was dealing with a world class professional. When he realized that I was asking for the same information from all the realtor candidates in order to decide with whom to speak, he immediately committed to delivering a comprehensive marketing plan and proposal within 24 hours! I could not even believe the richness, thoughtfulness and subtlety of a proposal done on such short order. The rapid detailed response could make for a good Stanford business school case study.

As soon as we engaged Tim Allen Properties, the team photographed the property and surrounding areas. The photos beautifully captured the magic of the property. The listing materials and website were gorgeous and well positioned. The pricing discussion was nuanced and the idea of listing a home in Santa Cruz for between $17 and $20M was unheard of, but Tim stepped us carefully through his analysis and we arrived at the right price.

Within 9 days of placing the property on the market, we received an offer close to the listing price, all cash, with a 10-day close. We worked with Tim and the buyer’s agent and quickly closed a home sale that was more than 60% above the historic record for Santa Cruz. This was a swift and remarkable result - at a fair price to both parties.

Tim himself was an extraordinary agent and diplomat throughout the entire sales process. His team of experts worked seamlessly with each other and with us as they parsed issues the in the following areas: legal, contract negotiation, market research, social media, photography, and seller education.

As an individual, I have done almost $50 million in real estate transactions personally and would highly recommend Tim Allen Properties. I would hire Tim and his team again in a heartbeat.

Sincerely,

ROD BECKSTROM

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

TESTIMONIALS Tim is without a doubt one of the most talented and respected luxury real estate professionals in the industry. Year after year, he ranks among the top agents - not just on the Monterey Peninsula, but around the world. We’re very fortunate to have him on the Coldwell Banker team.

- MIKE JAMES, PRESIDENT OF COLDWELL BANKER RESIDENTIAL BROKERAGE

[Tim] is the ultimate professional who is held in high regard by colleagues, competitors and clients alike. He has an incredible amount of knowledge about the Carmel area and marketing luxury properties, but beyond that, he has a true passion for delivering incredible client service. That’s why he’s in such demand from the most discerning clients.

- TODD PORTEOUS, MANAGER FOR COLDWELL BANKER MONTEREY PENINSULA

We are proud to celebrate the astonishing sales success of Tim. Topping the ranks of the incredible Coldwell Banker network is a testament to his high-level business acumen and dedication to his clients.

- M. RYAN GORMAN, CEO OF COLDWELL BANKER REAL ESTATE, LLC

It is my utmost pleasure to congratulate Tim for his impressive 2021 sales milestone. Tim is a highly regarded agent who possesses a strong work ethic and a long-established reputation as the market expert of the Carmel region. He consistently provides stunning marketing strategies, high-caliber services for his clients and superior market expertise.

- JENNIFER LIND, PRESIDENT OF COLDWELL BANKER REALTY IN NORTHERN CALIFORNIA

I have worked on dozens of transactions with Tim over the last 30+ years, both on my own properties and on behalf of my clients.

When clients ask me for the name of an agent on the Monterey Peninsula, Tim is the only agent whom I recommend. Tim is the only agent I would ever use to list my personal residence. He is the best agent I have ever encountered in almost 40 years of real estate practice. Our most recent transaction together took place in 2015, when Tim orchestrated a multiple offer situation into an above-asking price sale of my personal residence.

- HAPPY CLIENT

35

PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS

TESTIMONIALS We met Tim when we rented his SeaStone house in Carmel-by-theSea. I was curious about the history of the house (built in the 1920’s) and he was happy to provide me with lots of wonderful facts and stories not only about the house, but also about the area. Shortly after, my husband and I reached out to Tim and his team about looking at a home to purchase in either Carmel-by-the-Sea, or Pebble Beach. I was very impressed with the knowledge of not just the area, but also of construction and his property management. We have worked with Tim and his team going on 6yrs and he is truly the “Best of the Best” with Professionalism, Knowledge, and Property Mgmt. If you’re looking to buy, sell, or rent a home, I would give him my highest recommendation.

- HAPPY CLIENT

Tim is extremely knowledgeable and an outstanding negotiator, he also wrote a very professional letter on our behalf as to why we were valuing the property the way we were. We were new clients as he had been referred to us by a close friend. Both my husband and I thought Tim was exceptional and “the best, & most thorough“ realtor we have ever worked with and we have bought and sold 9 homes over the past years. If we move again there is no question that we would choose to work with Tim once again.

- HAPPY CLIENT

Tim is an amazing Carmel expert­—he knows everyone and every property. He has amazing resources, and will get the deal done!

Sometimes, by choosing a well-known agent, one might worry about responsiveness. As busy as Tim is, it’s miraculous he’s always available when we need him. And, the MOST amazing thing is, he has an INCREDIBLE team. From customer facing folks to his back off ice transaction team, they are flawless, hardworking, and professional. You can’t go wrong by choosing Tim and team.

- HAPPY CLIENT

36

PART

4

I N T E R N AT I O N A L LUXU RY ALLIANCE/GLOBAL LUXURY

37

PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY

Tim Allen Properties can instantly promote your property to the International Luxury Alliance. The Tim Allen Properties can instantly promote your property to the International Luxury Alliance. The Alliance is an elite network of over 76 real estate professionals from 48 key markets in the U.S. and Alliance is an elite network of over 76 real estate professionals from 48 key markets in the U.S. and abroad who are working with ultra-high-net-worth buyers. Combined, this group closes over $9.2 billion abroad who are working with ultra-high-net-worth buyers. Combined, this group closes over $9.2 billion annually and has an average sales price of $3.9 million. The highest co-op sale was $101 million. In annually and has an average sales price of $3.9 million. The highest co-op sale was $101 million. In addition, they have an average rental price of $162,462 and total rental sales of $412 billion annually*. addition, they have an average rental price of $162,462 and total rental sales of $412 billion annually*.

$9.2B $9.2B TOTAL SALES ANNUALLY* TOTAL SALES ANNUALLY*

$250M $250M

HIGHEST LISTING SOLD LISTING SIDESOLD HIGHEST LISTING LISTING SIDE

$133M $133M 2,333 2,333

HIGHEST LISTING SOLD BUYER SIDE SOLD HIGHEST LISTING BUYER SIDE

CLOSED SALES ANNUALLY* CLOSED SALES ANNUALLY*

*Jan. 1-Dec. 31, 2022 production for International Luxury Alliance agents. Affiliated real estate agents are independent contractor sales associates, not employees. ©2023 Anywhere Real Estate Inc. All rights reserved. Anywhere Real Estate Inc. and its affiliated companies fully support the principles of the Fair 23ZV4A_NAT_3/23 Housing Act and the Equal Opportunity Act. *Jan. 1-Dec. 31, 2022 production for International Luxury Alliance agents. Affiliated real estate agents are independent contractor sales associates, not employees. ©2023 Anywhere Real Estate Inc. All rights reserved. Anywhere Real Estate Inc. and its affiliated companies fully support the principles of the Fair Housing Act and the Equal Opportunity Act. 23ZV4A_NAT_3/23 38

PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY

A CEN TU RY OF “FI RSTS”

1906

1933

Two visionairies establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

2010

2017

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.

For the first time, prized estates are marketed through motion-picture technology.

2018

2020

Coldwell Banker Global Luxury launches elegant new logo and design style.

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

2020

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $268.4 million in $1 million+ home sales each day*.

39

PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY

POWER I N NUMB ERS

40

PART

5

MEET THE TEAM

41

PA RT 5

TIM ALLEN

MEET THE TEAM

Tim@TimAllenProperties.com | 831.214.1990 | DRE#00891159

Tim Allen was born and raised on the Monterey Peninsula and has an extensive knowledge of the region. Tim attended local schools such as Stevenson High School, raised his three children in the area and owns homes throughout the Peninsula. Beyond his love for family and real estate, Tim’s other passion is the game of lacrosse. A successful collegiate player himself, Tim has become an avid supporter of the game. The teamwork, skills and overall discipline required to play at a high level have translated to his professional career.

For the past two decades, Tim has been arguably the most predominant and successful real estate agent in the region. For 2023, Tim was ranked as Coldwell Banker’s #1 Agent in North America, and he is consistently ranked in the top .01% of all agents worldwide. There is no other agent in the area who will provide you with the local knowledge and global connections that Tim can offer.

42

PA RT 5 MEET THE TEAM

MEET THE TEAM

MARK LORD

KIM DIBENEDETTO

LIZ DINI

REALTOR® • DRE# 01983258 Partner | General Manager

REALTOR® | DRE#01278679 Partner

REALTOR®, GRI | DRE# 01874522 Partner

DAVE REESE

BILLY SCHMIDT

MARIE GRECO

REALTOR® DRE#02121762

Marketing Director REALTOR® | DRE#02101128

REALTOR® DRE#02083234

TRISH COSAND

COOPER KEHOE

BRENNA GARDNER

Director of Property Management REALTOR® | DRE#02227999

REALTOR® DRE#02195696

Transaction Coordinator

43

PA RT 5 MEET THE TEAM

MEET THE TEAM

MEGAN VERA

BONNIE ARCHER

ALEX BATTAGLIA

Chief of Staff REALTOR® • DRE#02215823

Staging & Aesthetics Director

Design Lead

GISSELLE ORELLANA

DARCY MACIEL

DAVE MORGAN

Assistant to the Director of Property Management

REALTOR® DRE#01466368

REALTOR® DRE#02019292

RYAN WHITE

KELLIE WILLIAMS

REALTOR® DRE#01996207

Cambria Partner DRE#01200642

PA RT 5 MEET THE TEAM

Carmel Gives is a movement that was created to help local businesses while providing assistance to those in need in surrounding communities through creative win/win programs and grants to nonprofits and City government. Working closely with other organizations, including Carmel Cares, the Carmel Chamber of Commerce and the Carmel Residents Association, Carmel Gives encourages grassroots support to quickly and efficiently get community projects up and running. To date, $2 million has been donated through 300 grants to over 100 nonprofit organizations. Through matching funds and challenge grants as well as bringing other donors to projects, the value of those grants exceed $4 million.

If the Monterey Peninsula and its people are a part of your life, then please consider working with us to help.

The following list includes just a few of our favorite projects and grants: •

Funded local Carmel restaurants to make over 4.000 nutritious meals for the Carmel Unified School District which distributed them to families in need

•

Setup a significant startup matching fund situation with the Big Sur Marathon Foundation to fund a new cross country course at the former Rancho Canada Golf Course site. The Carmel Gives grant was matched by other organizations and the project was completed in June, 2022, just 4 months after making the grant

•

Acquired $15,000 in Carmel restaurant gift cards that were distributed by Monterey Fire to families displaced by fires

•

Funded out of work local seamstresses making 3,000 high quality Made in Carmel facemasks and distributed them for free through 20 local businesses during COVID

•

Grant to Project Healing Waters Fly Fishing to establish Monterey County chapter

•

Sponsorship of Tatum’s Garden Foundation’s Treehouse Playground projects

45

IN CLOSING Your home is an extraordinary property that deserves nothing less than exceptional representation. Tim Allen, backed by the resources of Coldwell Banker Global Luxury, has the ability to present your home to a global audience with discretion, taste and visionary marketing. We look forward to building a partnership that exceeds your expectations and goals. We will be happy to meet with you again and address any of your questions regarding the details of our marketing program. Simply give Tim a call and he will set a time at your convenience. We thank you for the opportunity.

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TimAllenProperties.com | Team@TimAllenProperties.com | DRE#00891159