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TIM ALLEN PROPERTIES

The Peninsula


CONTENT 1. Tim Allen 2. Tim Allen Properties 3. List of accomplishments 4. Testimonials 5. Accomplishments: Last 5 years 6. Tim Allen and the Peninsula 7. List of sales: 2011 and 2012 8. Market Share 9. Marketing your property 10. Why choose CB and Tim Allen

TA B L E O F CONTENTS


INTRODUCING TIM ALLEN


Tim Allen ABOUT TIM

Specializing in high-end properties with Coldwell Banker Del Monte Realty, Tim has long been known as one of the most successful real estate agents on the Monterey Peninsula. A consistent award winner and ranked in the top 10 Coldwell Banker agents nationwide each year since 1997, he has earned his reputation for his integrity, ethics, and proven results. Born and raised in the Pebble Beach/Carmel area, Tim has been a full time Realtor for nearly 30 years. He combines passion, talent, work ethic, a powerful network and teamwork to create a formula of success for hundreds of clients. Tim has built his business with great care and attention to a single goal – his client’s total and complete satisfaction. HOW I GOT STARTED I grew up working in the family business at La Playa Hotel and the Sundial Lodge, both in Carmel, so I’ve always been in the service industry. My introduction to real estate came through my best friend’s step father, Chris Bock, who was a local broker. It sounded like an exciting career so he helped me get started. That was 1984 and it has been a blur ever since. AWAY FROM THE OFFICE Real estate is my career but my passion is lacrosse. Both my sons play in college and I love working and exposing the game to kids. I even carry lacrosse sticks in my car to hand out to new recruits! MOST MEMORABLE REAL ESTATE TRANSACTION I have lots of memorable stories but one of the best is the time I discovered a dead mouse in the ocean front house I had just sold and the buyers were due to arrive in 30 minutes. The problem wasn’t so much the mouse but the awful odor permeating from the crawlspace. It was early in my career and I was wearing a three piece suit, so I stripped down to my boxers, put on my golf shoes and grabbed my lacrosse stick. I crawled under the house and poked and prodded with my back to the ground and my belly brushing against the insulation. I scooped up a bunch of dried up dead rats, their droppings and stickfulls of stinky, scratchy insulation, then stuffed it into a hefty bag. Once I emerged from the underbelly of the house I sniffed around and was pleasantly pleased that I had solved the smelly situation. The problem was, now I was smelly. So I jumped in the shower, all the while hoping the buyer wouldn’t show up. But, I dressed in time and it wall came out smelling like a rose!


TIM ALLEN PROPERTIES

THE TEAM

Tim has participated in the evolution of the real estate business since he began in 1983. He has been a part of the myriad of changes in the business that have brought it real estate to what it is today, that of a dynamic, fast paced and demanding business. With the progression and advancement of technology, the speed of communications, the volumes of new law, increased liability and the high expectations of the client; it takes the total combined effort of a strong, experienced and diversified network of real estate professionals to be successful. While Tim draws from the strength of his network he personally handles all negotiations and transactions himself. Tim has developed strong relationships with all the parties required to achieve a successful sale in today’s market. This network of people, Tim’s “Team”, includes buyers and sellers, his company, Coldwell Banker, other agents, escrow and title companies, insurance and home warranty companies, inspectors and contractors, te-

chies and termite inspectors, architects and engineers, photographers, secretaries, support staff and many other professionals. Due to Tim’s experience, productivity and reputation he can call upon his vast network at anytime and receive immediate assistance. All of the members of Tim’s team are known to be experts in their fields and individually enjoy excellent reputations. This network and “team” that Tim brings to the table represents a powerful and tremendous benefit to his clients. While Tim relies heavily upon his team for help, he limits his business so that he can provide individual attention to every client and to every transaction. As an example you will notice that it is Tim’s personal cell phone number on all marketing materials and advertising so that he can make direct contact with the potential buyer to help his clients achieve their goals. It is this focus, this drive, this energy, this enthusiasm, this experience combined with unwavering ethics that have made Tim so successful.


TIM ALLEN PROPERTIES

THE TEAM

JAN WILLIAMS

SUSANNE HOLM

MELINDA FORTNER

BRENNA GARDNER

After twenty-three years with Walt Disney Productions working his way from the mailroom to Executive Producer Jan retired from Disney and moved to Carmel in 1987. Jan has served on the Ethics and Professional Standards Committee of the local Realtors Board and on the Board of Directors of R.E. Infolink and the local Multiple Listing Service. Over the years Jan has consistently achieved a production level in the top 3% of sales agents internationally for Coldwell Banker. Tim and Jan have worked together on many transactions over the years, eventually becoming part of the team.

Melinda began working at Coldwell Banker’s main office, Carmel Rancho in 2004 as an Office Administrator. Quickly moving up in the Company rising to hold the title of Advertising Coordinator / Graphic Designer handling all advertising for the five local Coldwell Banker Offices consisting more than 125 agents. Melinda holds an active California Real Estate license and an Associates Degree in Liberal Arts, is an award winning photographer and she continues her pursuit of her Bachelor of Science degree in Business / Marketing at U.C. Monterey Bay. Melinda, as our Marketing Director, oversees web site administration, social media, promotion, photography and all marketing/ advertising duties for the team.

A life-long resident of Carmel, Susanne brings her vast business experience to the team as the chief coordinator with outside brokers. With more than 25 years experience running her own travel agency Susanne knows how to get things done and that is exactly what she is charged with. Susanne left the travel business and obtained her real estate license. The team depends on Susanne’s scheduling skills for open houses, broker tours, and showings. Making certain that every house is open for clients to see and every broker is aware of each listing is what Susanne does, and very well.

After working in small business as an administrator Brenna came to Coldwell Banker as an administrative assistant in the Carmel office in 1997. With her many duties running this major Coldwell Banker office, Brenna’s talents were recognized by Tim and Greg and in 2002 Brenna became our Document Escrow Coordinator. Coordinating every form, every contract, every disclosure, every inspection and every escrow while making certain that each document is processed through the maze of legal requirements necessary to list, sell and close a sale. Brenna has successfully managed hundreds of listing and sales and continues to act as guide through the paper-maze of California Real Estate requirements.


THE TEAM JON HITCHCOCK

Jon joined the team as our listing coordinator. Jon has been in the business for over twenty years and has held a Broker’s license for the past fifteen. Jon oversees and facilitates all aspects of bringing your property to the market as well as coordinating the myriad of details that must be addressed to ensure that every aspect your escrow is completed. His dedication to detail is exactly what the team needs to successfully close your escrow. Jon also holds a Bachelor of Science degree from Old Dominion University in Industrial Organizational Psychology with a minor in Computer Science.

M ARK LORD

A thirty-eight year resident of the Monterey Peninsula, Mark brings over twenty-five years of construction management and engineering experience to the team. With his extensive experience as the general manager of one of the Monterey Peninsula’s largest construction companies and as the operations manager of a geologic and geotechnical engineering firm, Mark provides a level of experience, knowledge, and managerial skill not found with any other real estate team in the area. Quality service and a total commitment to client satisfaction have been the hallmarks of Mark’s professional career.

TIM ALLEN PROPERTIES

GREG LINDER

With over thirty years as a licensed real estate broker and over twenty years working with Tim, Greg brings his boundless experience to the team. After graduation and earning a Degree in History from Principia College in 1973, Greg moved to the central coast, and, working at Ventana Inn, moved up through the ranks to eventually hold the position of Assistant General Manager. In the mid-eighties Greg moved into Carmel and began his real estate career.


TESTIMONIALS

T EST I M O N I A LS “Tim recently managed the sale of my home in Carmel Valley. Tim and his outstanding team orchestrated the whole process with the highest level of professionalism. Good communication is a vital part of the real estate process, and it is a priority for the Allen team. Given the current economic climate, I was especially interested in a strong marketing plan. Tim and his team maintained a high commitment to excellent marketing and sales from start to finish. They get the job done! I would give Tim and his team my highest recommendation.” David Keaton

“We were so impressed with Tim Allen’s help, guidance, advice and professionalism in handling the sale of 24205 San Pedro Lane. His entire team was a delight to work with. We have raved to our friends about our positive Tim Allen / Coldwell Banker experience. We thank you.” Heidi and Steve Seely “Thank you for being so helpful in selling our house in these very challenging times. You certainly lived up to your reputation...” Gayle and Harry Holmes

“That is amazing news! It has been an absolute pleasure dealing with Tim Allen’s Real Estate Machine. Each member of your team has shown such professionalism and prompt service during the last two months. We look forward to closing this deal in 30 days.” Jonathan Spencer “Oh, I love your web-site – its one of the best out there!” Linda

“We are loving our new home and as we come up on our one year anniversary, we want to thank you, Brenna and Susanne for the outstanding service the entire team provided us.” Rick and Carol Sanchez

“It is comforting to know that we are being so ably represented by a broker whose considerable skills are not only widely acknowledged by his peers but also by those who have been fortunate enough to have worked with him…It is refreshing to find brokers who are real salesmen who have the ability to communicate the peculiar qualities of each home to buyers and agents.” Howard and Jane Neiman

“You guys are light years ahead of our ex-realtors.” Bob Minardi

“We are just about unpacked at our new home… and Linda and I are marveling at the fantastic job


T EST I M O N I A LS that you did for us in the purchase of our new home… You are a magician!!! I am sure, however, that 99% of your magic is lots of good, old fashioned hard work.” Robert and Linda Rigg “For the past 16 years I was the Wells Fargo Bank Real Estate Asset Manager in Carmel…I was responsible for the sale of over 300 homes on the Monterey Peninsula… Out of all this experience, I have found Tim Allen to be the most capable, talented and committed agent in the area…Perhaps the ultimate showing of my faith in him, was to list my own home with Tim when I sold last year.” Gerry Anderson I have found Tim to be always accessible, professional, tactful, and extremely competent. His team is also well connected with buyers and their fellow agents… Once those buyers were found they were able to obtain and negotiate a deal…” David Keyston “…Thank you for doing a great job with a difficult sale assignment. When we agreed to work with you, you told us…that you would manage the process and make it as simple as possible for us…I’m not sure you would say it again!…But the key point is that you performed as advertised… You also managed the details of the process in such a way that did make it simple for us. I feel the team concept that you use was a major contributor to the way that you were able to support us in the sale of this home. I would recommend the two of you to anyone…” Jeff Gould - Oak Hill Partners “We have grown very fond of Tim who has a marvel-

TESTIMONIALS

ous combination of professionalism and personality that puts him heads above any Realtor we have ever met. We hope you at Coldwell Banker realize what a winner Tim is. We were so impressed by him that we just had to write and tell you how pleased we were” Charley and Nancy Abildgaard “Clearly, Tim has demonstrated he knows what it takes to make deals come together. It has been a real pleasure working with him and I appreciate all his efforts.” Doug Mack ”Tim Allen provided exceptional caring, forthright, efficient and highly professional help to us in our recent purchase of our new home in Carmel.” Harold Eastman “From listing to closing, your organization functioned like a well oiled machine – take this from and old engineer!” Bill Gluck


ACCOMPLISHMENTS

ACCOMPLISHMENTS

2013

Coldwell Banker / NRT Top 1000 Sales Associate January: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate

2012

Coldwell Banker / NRT Top 1000 Sales Associate, First/ Second/ Third Quarter October: CBDMR Carmel By The Sea office #1 GCI Sales Associate September: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate June: CBDMR Carmel By The Sea office #1 Agent in Buyer Controlled Sales #1 GCI Sales Associate April: CBDMR Carmel By The Sea office #1 Agent in Buyer Controlled Sales March: CBDMR Carmel By The Sea office #1 Listing Agent February: CBDMR Carmel By The Sea office #1 Agent in Buyer Controlled Sales #1 Listing Agent #1 GCI Sales Associate January: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate

2011

#2 Coldwell Banker Agent in Northern California #3 Coldwell Banker Agent in the United States #1 Coldwell Banker Sales Agent (Silicon Valley - Monterey Bay Area) Wall Street Journal’s Top 1,000 Real Estate Proffessional Coldwell Banker / NRT Top 1000 Sales Associate, First/ Second/ Third/ Fourth Quarter December: CBDMR Carmel By The Sea office #1 GCI Sales Associate November: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate


ACCOMPLISHMENTS

ACCOMPLISHMENTS

#1 Buyer Controlled Sales October: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate September: CBDMR Carmel By The Sea office #1 Buyer Controlled Sales #1 GCI Sales Associate June: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales April: CBDMR Carmel By The Sea office #1 GCI Sales Associate March: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate February: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales January: CBDMR Carmel By The Sea office #1 Listing Agent

2010

#1 Coldwell Banker Agent on the Monterey Peninsula #3 Coldwell Banker Agent in Northern California #4 Coldwell Banker Agent in the United States Coldwell Banker Top 1% in Northern California Coldwell Banker Top 10 Nationally (AGCI) Wall Street Journal Top 100 Nationally Coldwell Banker / NRT Top 1000 Sales Associate, First / Second/ Fourth Quarter(s) December: CBDMR Carmel By The Sea office #1 GCI Sales Associate November: CBDMR Carmel By The Sea office #1 Listing Agent October: CBDMR Carmel By The Sea office #1 GCI Sales Associate September: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales July: CBDMR Carmel By The Sea office


ACCOMPLISHMENTS

ACCOMPLISHMENTS

#1 GCI Sales Associate June: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales May: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate February: CBDMR Carmel By The Sea office #1 GCI Sales Associate January: CBDMR Carmel By The Sea office #1 GCI Sales Associate

2009

#1 Coldwell Banker on the Monterey Peninsula #5 Coldwell Banker in Northern California #7 Coldwell Banker in the United States Coldwell Banker Top 10 Nationally (AGCI) Wall Street Journal Top 100 Nationally for Sales Volume Coldwell Banker / NRT Top 1000 Sales Associate, First / Second Quarter(s) December: CBDMR Carmel By The Sea office #1 Listing Agent #1 Buyer Controlled Sales November: CBDMR Carmel By The Sea office #1 GCI Sales Associate October: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales August: CBDMR Carmel By The Sea office #1 GCI Sales Associate #1 Buyer Controlled Sales July: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate #1 Buyer Controlled Sales June: CBDMR Carmel By The Sea office #1 Listing Agent #1 GCI Sales Associate

2008

#3 Coldwell Banker Agent in Northern California


PENINSULA From quaint Victorian cottages nestled amongst the pines and cypress to beachfront estates and homes, Tim Allen has an intimate knowledge of the nooks and crannies of all the various neighborhoods that the Monterey Peninsula has to offer.

Growing up in the family hotel business, the historic La Playa Hotel in Carmel, Tim worked with his father becoming familiar with the special nuances of the Peninsula lifestyle, including the city councils and planning departments, architects, schools, business-

TIM ALLEN & PENINSULA

es and cultural life. Tim, and his team, has successfully represented many home buyers and home sellers in his twenty eight year real estate career. Each member of Tim’s sevenperson team has lived on the Monterey Peninsula for at least 15 years and most have lived in the area for more than twenty. Tim and all of Tim Allen Properties are looking forward to sharing their wealth of knowledge with you and providing a real estate experience that is second to none. Please feel free to contact Tim or any of his team members with questions you may have.


LIST OF S A L E S

2013 & 2012 SALES

35390 Sky Ranch Road

Buyer

$895,000

In Escrow

35390 Sky Ranch Road

Seller

$895,000

In Escrow

Camino Real 2 SW of Ocean

Seller

$4,200,000

In Escrow

24300 San Juan Road

Buyer

$2,295,000

In Escrow

24300 San Juan Road

Seller

$2,295,000

In Escrow

100 Via Milpitas

Seller

$2,295,000

In Escrow

2975 Quarry Road

Seller

$1,995,000

In Escrow

Santa Rita & 4th NW Cor

Buyer

$1,149,000

In Escrow

Casanova 3 SE of 12th

Seller

$1,150,000

Closed

106 7th Street

Seller

$1,300,000

Closed

24945 Valley Way

Seller

$3,495,000

In Escrow

915 Cedar Street

Seller

$540,000

Closed

238 Park Street

Seller

$685,000

Closed

Camino Real 3 SE of 10th

Buyer

$3,000,000

Closed

Lobos 5 NW of 2nd

Seller

$599,000

In Escrow

Mission 4 NE of 4th

Buyer

$1,687,500

Closed

Mission 4 NE of 4th

Seller

$1,687,500

Closed

98 Via Milpitas

Seller

$847,000

Closed

1123 Alta Mesa Road

Seller

$1,225,000

Closed

359 San Benancio Road

Seller

$1,325,000

Closed

5 La Pradera

Seller

$1,750,000

Closed

164 Corona Road

Buyer

$1,900,000

Closed

2989 Bird Rock Road

Buyer

$925,000

Closed

1439 Oleada Road

Seller

$1,640,000

Closed

2801 14th Avenue

Buyer

$999,000

Closed

125 Surf Way Unit 428

Buyer

$555,000

Closed

125 Surf Way Unit 428

Seller

$555,000

Closed

1092 Lariat Lane

Seller

$1,850,000

Closed

24510 S San Luis

Seller

$795,000

Closed

933 Coral Drive

Buyer

$1,645,000

Closed

933 Coral Drive

Seller

$1,645,000

Closed

2337 Bay View Avenue

Buyer

$3,650,000

Closed

2337 Bay View Avenue

Seller

$3,650,000

Closed

4th & Casanova SWC

Buyer

$2,850,000

Closed


2013 & 2012 SALES

LIST OF S A L E S

4th & Casanova SWC

Seller

$2,850,000

Closed

26360 Monte Verde

Buyer

$1,650,000

Closed

Ocean 3 NE of Carpenter

Buyer

$660,000

Closed

Ocean 3 NE of Carpenter

Seller

$660,000

Closed

76 East Carmel Valley Rd

Seller

$885,000

Closed

27 Los Robles

Seller

$1,225,000

Closed

Camino Real 7 NW of Ocean Avenue

Buyer

$3,485,000

Closed

Carmelo 4 SE of 13th

Seller

$1,175,000

Closed

Carmelo 5 SE of 12th

Buyer

$1,225,000

Closed

7 Mesa Trail

Buyer

$3,800,000

Closed

Mission & 1st NW Corner

Buyer

$975,000

Closed

9 Sommerset Vale

Seller

$789,000

Closed

1067 Sawmill Gulch

Seller

$995,000

Closed

13369 Middle Canyon Road

Seller

$990,000

Closed

24205 San Pedro Lane

Seller

$1,415,000

Closed

949 Sand Dunes Road

Seller

$4,700,000

Closed

Mission 4 NW of 2nd

Seller

$1,150,000

Closed

4000 Rio Road #11

Buyer

$380,000

Closed

4000 Rio Road #11

Seller

$380,000

Closed

San Carlos & 9th NWC

Buyer

$1,175,000

Closed

San Carlos & 9th NWC

Seller

$1,175,000

Closed

4092 Crest Road

Seller

$909,000

Closed

Casanova 5 SW of 8th

Seller

$1,175,000

Closed

20 Marquard Road

Buyer

$460,000

Closed

Santa Fe 4 NW of 5th

Buyer

$1,166,560

Closed

4060 Sunset Lane

Buyer

$1,275,000

Closed

San Antonio 2 SW of 11th

Seller

$5,750,000

Closed

13329 Middle Canyon

Seller

$946,000

Closed

3317 17 Mile Drive

Buyer

$6,750,000

Closed

3317 17 Mile Drive

Seller

$6,750,000

Closed

4 Phelps Way

Buyer

$1,325,000

Closed


PENINSULA MARKET S H A R E

MARKET SHARE

Property Type

Price Range

Date Range

Area Type

Single Family Home, Townhome, Condo

0 - 999,999,000

12/21/2011 - 12/20/2012

CityID

Cities:

Monterey, North Salinas, Salinas Monterey Highway, Seaside/former Fort Ord/sand C, South Salinas By Unit Volume

#

Name

List #

List $

Sell #

Sell $

Total #

Total $

1

Coldwell Banker Residential

91

46,744,229

130

58,387,904

221

105,132,133

2

Shankle Real Estate

77

33,988,706

60

23,595,195

137

57,583,901

3

Coldwell Banker/Gay Dales

68

20,902,374

47

13,072,450

115

33,974,824

4

Real Time Realty

60

11,781,338

31

6,974,520

91

18,755,858

5

Vanco Real Estate Executives

53

12,539,988

70

15,844,000

123

28,383,988

6

All Other

1,144 1,493

379,754,421 505,711,056

1,155 1,493

387,836,987 505,711,056

2,299 2,986

767,591,408 1,011,422,112

LIST SIDE

TOTALS

Based on information from MLSListings, Inc. for the period 12/21/2011 through 12/20/2012. Due to MLS reporting methods and allowable reporting policy, this data is only informational and may not be completely accurate. Therefore, Coldwell Banker Residential Brokerage does not guarantee the data accuracy. Data maintained by the MLS's may not reflect all real estate activity in the market.


PENINSULA MARKET S H A R E

MARKET SHARE Property Type

Price Range

Date Range

Area Type

Single Family Home, Townhome, Condo

0 - 999,999,000

12/21/2011 - 12/20/2012

CityID

Cities:

Monterey, North Salinas, Salinas Monterey Highway, Seaside/former Fort Ord/sand C, South Salinas By Unit Volume

#

Name

List #

List $

Sell #

Sell $

Total #

Total $

1

Coldwell Banker Residential

91

46,744,229

130

58,387,904

221

105,132,133

2

Vanco Real Estate Executives

53

12,539,988

70

15,844,000

123

28,383,988

3

Keller Williams Realty

52

30,621,072

65

35,144,497

117

65,765,569

4

Shankle Real Estate

77

33,988,706

60

23,595,195

137

57,583,901

5

Sothebys International Realty

45

27,909,450

60

31,080,703

105

58,990,153

6

All Other

1,175 1,493

353,907,611 505,711,056

1,108 1,493

341,658,757 505,711,056

2,283 2,986

695,566,368 1,011,422,112

TOTALS

Based on information from MLSListings, Inc. for the period 12/21/2011 through 12/20/2012. Due to MLS reporting methods and allowable reporting policy, this data is only informational and may not be completely accurate. Therefore, Coldwell Banker Residential Brokerage does not guarantee the data accuracy. Data maintained by the MLS's may not reflect all real estate activity in the market.

BUYER SIDE


M A RK ETI N G Y

O

U

MARKETING

R

PROPERTY

BRINGING BUYERS TO YOUR HOME

internet home buyers Real Estate Internet

5% 2% 1%

6%

Yard Sign

35%

7%

Home Builder / Their Agent

15%

Friend, Neighbor, Relative

29%

Print Newspaper Ads Direct from Sellers/ Knew the Sellers Home Book or Magazine

Understanding where buyers come from allows Coldwell Banker professionals, like Tim Allen, to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for Coldwell Banker to offer a powerful combination of expert real estate representation and a dominant Web presence.

didn't use internet to search Real Estate Internet 2% 7%

Yard Sign

7%

37% Home Builder / Their Agent

18% 11%

Friend, Neighbor, Relative

16% 2%

Print Newspaper Ads Direct from Sellers/ Knew the Sellers Home Book or Magazine

LEADERS ON THE WEB

WEBSITES

Studies show that 89% of consumers start their online search with search engines. To tap into the masses of Internet users searching for homes, we are continually purchasing key real estate search terms on major search engines like Yahoo and Google. The $4 million we are spending on search advertising this year includes 56,000 search terms to position buyers in front of our clients’ homes on the country’s leading websites.

1 Based on the estimated retail value of NRT Incorporated’s annual spend for national search engine advertising


M A RK ETI N G

MARKETING WEBSITES

CA LI FO R N I A M OV ES.CO M

CaliforniaMoves.com features properties listed on 20 Multiple Listing Services in Northern and Southern California. This cutting-edge website gives consumers a property search function, which allows them to find your home searching by city, zip code, MLS # or by property type. We’ve Gone Mobile! Now you can access all homes for sale in California from your mobile phone. Visit CaliforniaMoves.com from your smart phone today and quickly access the best of searching for homes online…all from the convenience of your cell phone. CO LDW ELLB A N K ER.CO M Award winning ColdwellBanker.com is one of the industry’s leading websites with more than 1.2 million potential buyers among its visitors each month. The site features an easy-to-use search function that ensures interested consumers will find your property, and it provides direct links to CaliforniaMoves.com where consumers can find more details on your home. R E A LTO R.CO M® Our alliance with REALTOR.com, the country’s most visited real estate website, ensures all of our homes are “enhanced listings.” Studies show that online home buyers are 299% more likely to view homes with multiple

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PROPERTY

photos. At Coldwell Banker, our listings on REALTOR.com feature six photos as well as detailed property information to capture online home buyers’ attention and gain maximum exposure for your home. And, by placing your property on REALTOR.com, it will also be seen on the real estate channels of major Web portals like MSN, The Wall Street Journal Online, iWon, Excite, Digital City and more. FRO N T D O O R.CO M Your listing will be advertised on the new HGTV site, FrontDoor.com. For years, shows like Designed to Sell and House Hunters have inspired millions of home buyers and sellers. HGTV has always been there with helpful advice for turning a “house” into a “home” and increasing its value. Now, FrontDoor.com helps buyers find a place they can truly call home. With an abundance of listings (1.3 million and counting), all the facts and figures you could ever want, and a great suite of calculators and tools to help you crunch the numbers, FrontDoor.com brings the home finding process “full circle. O PEN H O U S E.CO M Open homes are a powerful way to reach a unique segment of potential buyers. To ensure your home gains maximum exposure, we’ll post your home on OpenHouse.com, a website devoted solely to helping home buyers find open houses online. H O M EFI N D ER.CO M HomeFinder.com connects home buyers and sellers to the most trusted sources for local real estate—the


M A RK ETI N G Y

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PROPERTY

MARKETING

real estate section of newspaper websites. HomeFinder. com offers a network of more than 140 online newspaper real estate sites and has more than 3 million property listings nationwide. By reaching the online readers of newspapers such as the Los Angeles Times, the Washington Post and the Chicago Tribune, your home’s presence is greatly expanded. N Y T I M ES.CO M Through our exclusive partnership with NYTimes.com, we can position your property in its real estate section, which accounts for more than 1.3 million unique visitors monthly. Furthermore, with over 36 million page views, the Real Estate section is among the most popular and engaging areas of NYTimes.com – the largest newspaper website in the world.

H O M ES.CO M Homes.com is a national real estate destination that many prospective buyers use to search for listings. All of our listings are featured on Homes.com and include one property photo, a link back to the property detail page on CaliforniaMoves.com and the name and contact information of your Sales Associate along with a link back to either your Sales Associate’s office profile or website home page-all designed to provide quick, convenient access to additional information on your property.

T R U LI A .CO M Trulia has more than two million visitors a month, and their audience has been growing by double digits month-overmonth for the past year. The reason for Trulia’s popularity is its easy to use Web 2.0 map-based search interface that provides high-level property information and links to property detail pages. As Trulia.com expands the available toolset for online home shoppers, our participation in this program helps showcase your home for this important audience.

ZI LLOW.CO M One of the most-visited real estate websites, Zillow.com was the only Internet company named by Advertising Age Magazine to its 2006 “Marketing 50” list of the most powerful consumer brands. Zillow. com’s online real estate community allows homeowners, buyers, sellers, and real estate agents and professionals to find and share vital information about homes. By having your home listing appear at Zillow.com, you’re reaching an important audience.

AO L.CO M

WEBSITES

Thanks to our affiliation with AOL, Coldwell Banker listings now appear on AOL in the Real Estate section. AOL Real Estate is one of the Top 10 most visited national real estate sites on the Internet. Coldwell Banker listings are


M A RK ETI N G

MARKETING displayed with one photo, property descriptions, contact forms, links to CaliforniaMoves.com property detail pages and Agent profiles.

WEBSITES YA H O O! R E A L ESTAT E™ Your property will appear in the Yahoo! Real Estate classified listings. That means added exposure for your

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PROPERTY

home at one of the largest and fastest growing real estate sites in the industry.

W S J.CO M All properties over $500,000 will be distributed to WSJ. com, the leading provider of business and financial news and analysis on the Web, with over 17 million monthly unique visitors.


MARKETING INTERNATIONALLY

ASIAN MARKET

CO LDW ELL B A N K ER PR E V I E W S A S I A N M A R K E T I N G CA PA B I LI T I ES

I N T ER N AT I O N A L

Did you know that Chinese homebuyers have become the second-largest group of international buyers of homes in the United States, according to the National Association of Realtors? Sales from Chinese homebuyers made up 9 percent of the $41 billion in international sales for US homes in 2010, according to an annual report released by the US National Association of Realtors. It is a considerable spike in sales from the 2007 mark of 5 percent for Chinese buyers. The report tallied the number of sales for 12 months starting from March of 2009 through March of 2010. In that span, buyers from 70 countries and regions purchased homes in the US. Canada, at 23 percent, ranked at the top of the list, followed by China at 9 percent and India, Mexico and the United Kingdom each raking in 7 percent of sales. The five nations accounted for 53 percent of transactions among international buyers, according to the report. The total amount of property sales in the US over 12 months since March of last year was $1.07 trillion. The report, from an association that represents 1.2 million realtors across the US, said the international property purchases were heavily concentrated in four states - Florida, Texas, Arizona and California, accounting for 58 percent of sales. “Among these states, California has been an ideal location for Chinese homebuyers. Many buyers aim for residential properties, with some looking for bargain deals for business purposes,� said Qi Lixin, president of the Beijing Entry and Exit Service Association, which helps Chinese people with issues of immigration and relocation and is supervised by the Beijing municipal civil affairs bureau. Knowing this, what is Coldwell Banker doing to reach out to home buyers in Asia? Plenty. Here is a look

at the strategic alliances Coldwell Banker has created to ensure our properties are prominently positioned in front of the highest number of potential Asian buyers. I N T ER N AT I O N A LLY CO N N ECT ED | Our global network of 90,000 Sales Associates in 3,300 offices in 50 countries around the globe, ensures our marketing efforts give your property a truly global reach and increase your opportunities worldwide. WO R LDW I D E I N T ER N E T E X P O S U R E | Every day, our properties are exposed to more than 15 million buyers on 550+ highly-trafficked websites. C N.W S J.CO M | All $1 million-plus Previews properties are now featured on cn.wsj.com, the Chinese edition of the Wall Street Journal, reaching over 20 million monthly visitors. Those listings are also featured on PropGoLuxury. com, a luxury real estate site created to fulfill the high deand among affluent Chinese customers for exclusive properties around the world. PR E V I E W S M I C RO S I T E | We may also feature your property on the new Previews micro-site (CBPCalifornia. com) which is being used when consumers in China, Russia and the Middle East search for California listings using their native search engine (Baidu-the Chinese version of Google, Yande-the Russian version of Google and Google UAE). LI STG LO B A LLY.CO M | Syndicates your property to a global network of the leading property portals in key international markets. Click here to view all of the sites the listing will be featured on: http://www.listglobally.com/ about/portals


ASIAN MARKET CA I M EIJ U.CO M | An online platform that allows us to market your property in China through social media sites, real estate and video sharing sites. Caimeiju.com also allows for Chinese search engine optimization: positioning your property on top Chinese local search engines like Baidu, Google China, Bing.CN and Yahoo Taiwan with Chinese keywords. E A S T W EST LU X U RY ESTAT ES.CO M | Platform that syndicates US listings to a global network of the leading property portals in key international markets. Bi-lingual (Chinese/English) real estate hosting site, which allows us to aggressively market properties to Chinese investors and to Chinese search engines using dedicated marketing team in Asia. Also optimized for US search engines as well. PR E V I E W S I N T ER N AT I O N A L H O M ES A N D ESTAT ES M AGA ZI N E Print edition is mailed to 200,000+ around the world as well as an additional 100,000+ in a digital form. Reaches readers in the following Asian countries: China, Hong Kong, Japan, Korea, Malaysia, Phillipines, Singapore and Taiwan. W S J A S I A ED I T I O N | The Wall Street Journal Asia is the leader in global business news for Asia. The Journal Asia has been voted “most important business reading” amongst all international dailies in Asia in every “Business Elite Asia” study the survey’s inception in 1985. Thanks to our affilition with the WSJ, we may have the ability to advertise your property in the Asian edition of WSJ. M I LLI O N A I R E A S I A | Readers of Millionaire Asia include high net worth individuals with at least $1 million US in

MARKETING INTERNATIONALLY

liquid assets or who own companies with an annual turnover of $3 million US. These are the successful business owners, many of whom founded companies that are already publicly-listed, or the thriving but privatelyowned enterprises that make millions in profits every year. Through our Coldwell Banker affiliations, your Sales Associate may have the ability to advertise in Millionaire Asia. Regions: Singapore, Malaysia, India/Hong Kong/ Indonesia, June/July


MARKETING INTERNATIONALLY

EUROPEAN MARKET

CO LDW ELL B A N K ER PR E V I E W S I N T ER N AT I O N A L EU RO PE A N M A R K E T I N G CA PA B I LI T I ES The total U.S. Existing Home Sales market was approximately $1.07 trillion in the 12 months ending in March 2011 based on a recent NAR survey. Furthermore: • Foreign clients purchased an approximate $41 billion share of homes, the same as the previous year. • In addition, recent immigrants (who have moved to the U.S. within the past 2 years) and individuals with visas for more than 6 months purchased an additional $41 billion, for total internationally oriented sales of $82 billion, up from $66 billion reported in 2010. There are a variety of reasons motivating the purchase of U.S. residential property. • Homes in this country are less expensive than comparable foreign properties • Homes are viewed as a secure investment • Homes provide rental and long term appreciation possibilities. • During the past 10 years, the strength of the euro has in general increased the purchasing power of international buyers. • Declining U.S. home prices have also increased the attractiveness of the U.S. market. • Due to the arbitrage nature of international currency markets, when the dollar depreciates against the Euro it also tends to depreciate against other currencies, so overall the U.S. home buying market has become increasingly attractive to international purchasers. Most states have had some type of international buyer activity—vacation, investment, job or educational related properties. However, property purchases are heavily concentrated in four states: Florida, California, Texas, and Arizona, accounting for 58 percent of sales. Knowing this, what is Coldwell Banker doing to reach out to home buyers in Europe? Plenty. The following pages provide a closer look at the strategic alliances Coldwell Banker has created to ensure our properties are prominently positioned in front of the highest number of potential European buyers: Arizona 6%

International Sales by Region California 12%

Asia 26% North America 31% Central America 2% South America 11%

Africa 3%

Europe 24%

Florida 32%

Middle East 3% Georgia 2%

Hawaii Illinois 2% 3%

Other 17% Washington 2%

Virginia 2% Texas 9% New New Jersey York 2% 2%

Tennessee 2% Pennsylvania 2% North Neveda Carolina 2% 2%


EUROPEAN MARKET The same coverage that we showcase in our “Asian Marketing” we also use for our “European Marketing”, websites, magazines...etc. Such as the ones featured below (please see previous page for detailed description of each of the categories listed): WO R LDW I D E I N T ER N E T E X P O S U R E I N T ER N AT I O N A LLY CO N N ECT ED PR E V I E W S M I C RO S I T E LI STG LO B A LLY.CO M PR E V I E W S I N T ER N AT I O N A L H O M ES A N D ES TAT ES M AGA ZI N E In addition to the above catagories, the European marketing also features the following: D I R ECT M A I L DATA B A S ES | Over 100,000 U.S., European, Asian and Middle Eastern affluent individuals. Exclusive marketing tool to Coldwell Banker Residential Brokerage Agents. Includes 15,000 European ultra-affluent contacts. WSJ EUROPE EDITION | The Wall Street Journal Europe is the leader in global business news for Europe. The Wall Street Journal’s rapid growth in Europe has been fueled by the pub’s European edition, launched in 2009. Alongside the Journal’s global strength, more than 400 journalists across the continent bring unrivaled regional focus. Thanks to our affilition with the WSJ, we may have the ability to advertise your property in the European edition of WSJ. ELI T E T R AV ELER G E TAWAYS | Elite Traveler brings to the luxury advertiser the most affluent and targeted audience ever available through media. The Median Household Income of our readers is $2.28 million with an Average Household Income of $5.3 million. Our primary screen are those Elite Affluent (defined as having a Net Worth of $10 million +) who travel by private jets or

MARKETING INTERNATIONALLY

mega-yachts. Distribution includes: • Private Jets • Mega Yachts • Pro sports team locker rooms and training facilities targeting professional athletes and their families, and first class commercial airline cabins and lounges on key intercontinental long-haul routes. • Eastern U.S./Canada/Carribean/Central Americas, Western U.S./Canada, UK/Europe G O O G LE B U YS • Your Sales Associate has the ability to set up a Google account and purchase keywords in select countries that will drive traffic to his/her website or your property online. Online resources include: • Google KeyWord Tool/Traffic Estimator: https:// adwords.google.com/o/Targeting/Explorer? _ _ u=1000000000& _ _ c=1000000000&ideaRequ estType=KEYWORD _ IDEAS#search.none • Google Trends: http://www.thinkwithgoogle. com/insights/tools/real-time-insights/ • Google Insights for Search: http://www.google. com/insights/search/# • Google Account Fees and Payment Options: https://adwords.google.com/select/ AfpoFinder?countryCode=US • Google Country Level Domains: • Google Canada domain: www.google.ca • Google United Kingdom: www.google.co.uk • Google Australia: www.google.com.au • Google France: www.google.fr


E-MARKETING C A M PA I G N

E-MARKETING TI M A LLEN ’ S E XCLU S I V E AGENT & B U Y ER TA RGETED, E- M A R K ETI N G CA M PA I G N With Tim’s twenty-seven plus years of local real estate experience he recognizes one indisputable fact: energizing other agents, brokers and buyers is half the battle when creating a buzz in the real estate community about a new listing. To that end we have worked diligently to develop a unique E-marketing campaign to get the word out that your property is on the market. With Tim’s reputation for having the best listings on the peninsula we find that the faster we can communicate with our targeted agent / buyer pool, the more likely we are to have excited agents trying to sell your property and buyer interest. With all that in mind we have created a five-part plan to announce, inform, update, follow-up and offer easy access to any and all successful working real estate professionals and buyers here on the Monterey Peninsula and beyond.

e A N N O U N CEM ENT | Personal, one on one, full color E-Brochures sent to the 180 local Coldwell Banker agents, 200 of the other top producing local agents as well as our powerful network of qualified buyers giving them a ‘heads up’ that your property is on the market. e I N V ITATI O N S | Emails are sent to a large, targeted, agent / broker / buyer database announcing to, and inviting, all local agents to our Broker’s caravan of your property. e U PDATES | Price changes, status changes or change in showing instructions are Emailed to agent / broker / buyer data base on all listings keeping agents and buyers alike up-to-the minute on changes. e CO N V EN I ENT | Current status, pricing, updated photos and E-visual tours are always available, 24

hours a day, 7 days a week, worldwide at www. timallenproperties.com with direct links to Tim Allen and his Team. eV I S UA L TO U RS | A unique visual tour featuring your property is emailed to any and all inquiring agents, buyers and brokers. B LO G | To keep up with Tim’s internet marketing we have created a blog which anyone can subscribing to by simply visiting timallenproperties.tumblr. com. (It also can be accessed through our website) S O CI A L N ET WO R K I N G | All announcements sent out via email are also feed on all our social media sites, such as Facebook and Twitter. You can easily follow us by “liking” our business fan page via Facebook, or follow us on Twitter, to stay informed on all Tim Allen Properties activities.


If you are looking for samples of our marketing, particularly how Tim Allen Properties markets our properties and the photography we offer, feel free to take a look online at timallenproperties.com. You can access our blog from there that is updated daily and see first hand

our marketing

our eInvitations and eFlyers that have been sent out

promoting our current properties. Listings have direct links to visual tours, eBooks, and they showcase professional photography. We encourage you to take a look.


WHY CHOOSE TIM ALLEN & CB

7 GOOD REASONS “The most important decision you make in the sale of your home is the agent in whom you place your trust and your property.”

1. NETWORK: Our buyer and seller network is the single strongest network on the entire peninsula and with over 1,000 closed real estate transactions behind us we have any number of satisfied clients who like to stay in touch. 2. COMPANY: Coldwell Banker is renown throughout the world with over 127,000 agents, offices from Monterey to Monaco and referral connections with most any state in the union or country in the world. 3. REPUTATION: We are proud to have earned the respect of buyers, sellers and agents alike for our dedication to honesty, integrity and our commitment to the very highest of ethical standards. 4. AMBITION: We are NEVER satisfied with the state of the market and we will leave no stone unturned when

it comes to overcoming the obstacles that may stand in the way of a successfully closing a transaction. 5. PRO-ACTIVE: We don’t wait for a market to improve…we IMPROVE the market with our dedication to marketing, exposure, updating clients and plain old hard work. 6. TEAMWORK: The success of any team can be judged by the score; Tim Allen and his team are the single most successful entity in the number of real estate sales on the Monterey Peninsula bar none. 7. RESULTS: In the end, it is the satisfaction of the sellers and buyers that brings Tim Allen and his team to the top of the local real estate industry. Buyer or Seller, we want our clients to look back on a transaction with us as an experience where they can say they were treated


WHY COLDWELL right, treated fairly and would happily recommend us to any of their friends or family. That is the single element that underpins our extraordinary success.

WHY CHOOSE COLDWELL BANKER DEL MONTE REALT Y Y

Tim Allen asked the same question before joining Coldwell Banker Del Monte Realty (formerly Del Monte Realty) and did the following: 1. I INTERVIEWED the best companies in high-end property sales. (I was asked to join every firm and I am continually being recruited by the competition.) 2. I ANALYZED each firm’s market share, management style, longevity, advertising style & budget. 3. I COMPARED each company’s agent and the ratio of veterans to beginners. 4. I INVESTIGATED the professionalism and the adequacy of support staff such as secretaries, advertising department, accounting department and middle management personnel. 5. I RESEARCHED the locations of each firm’s offices and the days and hours their offices were open and staffed. Tim concluded the following: “HANDS DOWN COLDWELL BANKER DEL MONTE REALTY beat the competing firms in all but one category! The

WHY CHOOSE TIM ALLEN & CB

one exception is the commission split between the agent and the brokerage firm, where it is less for the agent and more for the brokerage firm than at other offices for their top agents. Tim Allen still chose Coldwell Banker Del Monte Realty because, with all the pluses they bring to the “table”.


TIM ALLEN PRO PE RT I ES

DRE# 00891159 | CELL: 831.214.1990 W W W.T I M A LLEN PRO PERT I ES.CO M


The Peninsula