Connect Newsletter_Issue 3

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MICROCEMENT

A MODERN SOLUTION FOR SLEEK BATHROOM DESIGN

EXCLUSIVE INTERVIEW

NAOMI MODAE FROM M.O.D.A.E MELBOURNE

CONNECTIQ MEDIA

JULY 2025 THE VOICE BEHIND THE MICROPHONE

INSPIRING CHANGE IN RETAIL TILE SHOPS BUILD SOMETHING EXTRAORDINARY

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PODCASTEPISODE23

MeetNaomiModaefromm.o.d.a.e Q&A.Flashbackfrom2023: TheArtofMicrocement.

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CONNECTIQMEDIA

TheVoiceBehindtheMicrophone: InspiringChangeinRetailTileShops.

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MICROCEMENT

WhatisMicrocement,andwhyisit becomingmorepopulartoinstall?

PODCAST EPISODE 23

Meettheextraordinarywomanwho embodiesthetruemeaningofversatility, humility,andpassionforlearning.Naomi isajackofalltrades,easilymastering multipleskillsandtalents.

Herunwaveringdedicationand commitmenttoexcellencehaveearned hertherespectandadmirationofthose aroundher.

Despiteherremarkableachievements, Naomiremainsgroundedandhumble, neverlettingsuccessgettoherhead.She understandsthattruegreatnessliesnotin one'saccomplishmentsbutincharacter andhowtheytreatothers.

Herdown-to-earthnatureandgenuine kindnessmakeherajoytobearound,and herinfectiouspositiveattitudeinspires thosearoundhertobetheirbestselves.

ConnectwithNaomi-clickhere.

TradeTalk: StraightAnswersfromaProfessional

How long have you been installing micro cement products in homes?

It's coming up to 5 years now, and I've been applying microcement for homes. What is your favourite type of installation?

Definitely bathrooms; I just love that a bathroom involves so many technical details that I have to ensure are correct. Equally as important is the design aesthetic, from materials to shapes, forms, and colours. Both of these key elements keep it challenging, exciting and rewarding.

Sometimes I'm just the waterproof and microcement applicator, and the architect or interior designer has the whole vision created, which is a super enjoyable collaboration On smaller scale works I work with clients directly where I listen to their vision and design bathrooms using their choices of materials, this way it meets their brief and we create a beautifully designed space that we can both be proud of. I really love what I do; it truly feeds my soul.

What is the most tedious task that occurs regularly on a job site?

The great thing is, it's getting much better with trades and builders listening to my needs to have a bathroom constructed a certain way I believe in creating bathrooms that will last a long time, so planning and teamwork are crucial to ensuring this is possible. myself on the tools.

CLick on the image to listen to the episode

In the earlier years, I must admit it was pretty difficult, as I'd often go to jobsites and be left with some pretty unsightly quality. And then I would spend hours or days fixing things to get them to what I had asked.

The reason I feel it has changed is that I'm very selective about who I work with these days. As the demand increases, I want to work with trades and builders who are willing to work as a team and share the same values. That's what makes projects rewarding, too.

What is your favourite tool or piece of equipment?

I would have to say my trowel, when you find one that allows you to flow and get the patterns you want in your application, it's heaven Well, heaven for me!

When you ' re not working, what are you doing?

I'm a pretty simple creature (sort of, haha)

When I'm not working on site, I'm chilling with my two dogs. I'm obsessed with dogs I love watching true crime and being out in nature with the boys And then being super creative, I'm often on my computer designing part of my home, and then executing 90% of it myself on the tools

From demo, building my kitchen, to renovating my bathroom, putting a new ceiling up on a panel lifter myself, etc.

PAGE THREE | CONNECT

What is the last piece of advice you heard that matters?

Last piece of advice, hmmm. I'd probably say I reflect alot with in myself, so I learn alot more from reflecting than taking advice from others.

So to answer last piece of advice would be what I try to remind myself is, "staying aligned to what is true to you " and to not let the noise distract you from what feel rights to oneself.

Who inspires you the most in everything you do?

Myself, I compete against myself I'm not interested in aspiring to be anything other than that. I'm always looking at what I've done and than seeing how I can perfect that

What do you love most about your business and craft?

It allows me to be authentically me in every aspect If this wasn't my job, I'd still be living the exact same way and doing the exact same thing.

IMAGE supplied by mo.o.d.a.e.

MICROCEMENT

WhatisMicrocement?

Microcement,alsoknownas microconcreteormicrotopping,isa polymer-modifiedcement-based coatingthatcanbeappliedinthin layerstypically2–3millimetres thickonvarioussurfaces.

Despiteitsminimalthickness,it boastsremarkablestrengthand adhesion,allowingittobeinstalled overexistingfloors,walls,tiles, plasterboard,andeven countertopswithouttheneedfor demolition.

Itsfinishissmooth,continuous, andcompletelyjoint-free,making itadreamforloversofminimalist design.It'savailableinawide rangeofcoloursandtextures,from mattetoglossy,providing designersandhomeownerswith flexibilityincustomisingtheir spaces.

SeamlessWaterproofing

Microcement’sbiggestdrawin bathroomapplicationsisits seamless,grout-freefinish.When appliedcorrectlywithwaterproof sealantsandresins,itformsa completelywaterproofsurface, idealforwetareassuchas showers,vanitysurrounds,and bathroomfloors.

AestheticAppeal

Withitssmooth,seamlesssurface andnaturalaesthetic,microcement suitsarangeofstyles,fromraw industrialtominimalmodern.It bringssophisticationwithout clutter,andthetone-on-tonefinish amplifiesthesenseofspace, makingitidealforsmall bathrooms.

MICROCEMENT

FlexibilityandCompatibility

Microcementcanbeappliedover mostexistingsurfaces,including ceramictiles,concrete,and plasterboard,reducingtheneed forheavyrenovationwork.Itsthin applicationmeansthatthereisno significantincreaseinfloorlevels, whichisamajorplusduring bathroomrenovations.

DurabilityandLowMaintenance

Microcementisresistantto humidity,wear,andtemperature fluctuations.Withtherightfinish, it’salsoresistanttomouldand easytoclean,makingitapractical choiceforeverydaybathrooms.

ModernTrendsandApplications

Commonapplicationsinclude:

Walk-inshowerswithfloor-towallseamlessdesigns

Vanitytopsandsplashbacks withsculptededgesand integratedbasins

Featurewallsinwetzones, creatingaspa-likefeel

Microcementbathtubs, benches,andcustomshelving foramonolithiclook

Combinedfloorandwall finishesforcontinuityand visualexpansion

TheFutureofMicrocementin Bathrooms

Asdemandfordurable,design-led, andlow-maintenancematerials grows,theuseofmicrocementin bathroomdesignisexpectedto increase.Improvementsinproduct formulationcontinuetoenhance itsperformance,makingitquicker andeasiertoapply.

CONNECTIQ MEDIA

Sometimes,yourcareerjourneyisless aboutclimbingladdersandmore aboutfindingyourwaybackto yourself.

I’veworkedacrossindustries,led teams,builtbrands,chased opportunities,allinsearchof somethingthatfeltlikeme.

Andafterallthatsearching,I’ve realisedsomethingextraordinary I’mexactlywhereI’mmeanttobe.

I’mnowfullycommittedto acceleratingthegrowthofmydigital mediabusiness,whichwasbuilt specificallyforthetilingand constructionindustry,oneIknow, love,andbelievein.

It’swhereIgettocombinecreativity, strategy,andheart,tellingreal stories,drivingvisibilityforgreat people,andhelpingtradiesandtile businessesgrowthroughsmart, moderncontent.

Turnsout,findingyourselfisn’tabout thedestination.It’saboutrecognising thealignmentwhenyoufeelit.

Here’swhyyoushouldworkwithme tostrengthenyourtileandtrade retailbusiness.

Sales,Leadership,andMarketing qualificationsthatdeliverresults 23yearsofexperienceinthe building,construction,andtiling industry

Highlyexperiencedinretailtile andtradeshopenvironments

Extensiveknowledgeoftile adhesives,waterproofing,and relatedproducts.

Launchedatilesupplyand installationdivisionforamajor retailer

Oversawtheopeningofseveral newretailtradeshops

Expandedglobaltilingtool brandsinAustraliaandNew Zealand.

Managedportfoliosofupto $23Mandincreasedrevenueupto 20%annually

Skilledatcreatingdigitalcontent thatconnectswithyourcommunity

Hostoftheonlytiling-focused localpodcastwithaglobalaudience

Contactmetoday,mobile0490443978 oremailtilingconnect@gmail.com

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Connect Newsletter_Issue 3 by Mark Moskwa - Issuu