Tile International 1/2022

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2022

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Zeitlos elegante Badgestaltung aus einer Hand mit intelligenten Systemlösungen Timelessly elegant bathroom design from a single source using intelligent system solutions

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Discover the E-MAG about NEW MATERIALS for DESIGN & ARCHITECTURE

TILES FOR LIFE grupporomanispa.it

CONTENTS 7

EDITORIAL - Глина

10

NEWS

Gian Paolo Crasta

ECONOMICS:

15 22 26

2021 U.S. Ceramic Tile market update Mohawk posts net sales of more than $11 billion What’s in store for 2022?

28 34 40

IN THE SPOTLIGHT: The US ceramic market as seen by the local players The winning formula of Arizona Tile RAK Ceramics looks to expand in Saudi Arabia PROJECTS:

46 50

New pool area for Camping Jesolo International Rozzano Sports Centre by Sbg Architetti

54 60

FROM COVERINGS - Top 10 tile trends WHAT ’S NEW - Ceramic tiles & laying technologies

POWERED BY

83 92 94 98

PROJECT: Marble waves for Milky’s Cloud Room PHOTONEWS: Reconstructed stone for a villa in the Italian hills EDITOR’S CHOICE: 6 design pieces with a materic soul PROJECT: Highway Pole Barn, revisiting tradition

100

NEW MATERIALS FOR INTERIORS

106 108

PHOTONEWS: Central Park Tower wears Sicis PROJECT: A modern passive house in the heart of Harlem

COVER PICTURE: GRUPPO ROMANI – PHOTO BY GIANCARLO PRADELLI @ CERSAIE 2021 ADVERTISER’S LIST: PAG. 14

5 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

Andrew Whitmire, TCNA Milena Bernardi Joe Lundgren

Sabrina Tassini Milena Bernardi

00722 Visualcom – VE

CONTEMPORARY

MASTERPIECE M I N I S U P P O RT

MAXIMUM ADJUSTMENT 10 M M H I G H A D J U S TA B L E S U P P O R T W I T H 15 M M R EG U L AT I O N .

T H A N K S TO T H E A D J U S T M E N T S Y S T E M A N D T H E T WO E X T E N S I O N S , P R I M E U P C A N R E AC H 2 5 M M H E I G H T.

S C A N O R G O TO I M P E R T E K .C O M MEET US AT COVERINGS (05-08/04) LAS VEGAS

Глина Gian Paolo Crasta g.crasta@tiledizioni.it

This strong performance is driven by a vibrant construction industry, with building investments totalling US $1.59 trillion (+8.2% on 2020) and residential spending up 23%. New housing construction saw double-digit increases (+15.6%), the highest since 2006, with new single-family homes up 13.4% and multi-family homes up 21.3%. While this segment is expected to slow down this year, the renovation segment will further improve on its already strong 2021 performance. Growth is expected to peak in the third quarter of 2022, with full-year spending potentially up 17% to US $430 billion. This booming market is accompanied this year by expectations of a strong recovery in the commercial segment, particularly hotels and offices.

As this issue goes to print, the world is being swept by the unforeseen and incomprehensible winds of war. After two years of pandemic, the world economy and the surface coverings industry were finally regaining momentum and above all confidence.

This conflict plunges us back into a state of uncertainty about the future, further exacerbating the difficulties caused by soaring energy prices and blocking imports of the Ukrainian clays (Глина) that are so essential for the production of large ceramic tiles.

We express our solidarity with the ceramic industry, especially our Russian and Ukrainian colleagues, in the hope that the conflict will soon be resolved.

While there is no lack of obstacles, particularly costs, logistics and labour, the real challenge for ceramic tile continues to be its ability to grow its share of the American flooring market, which in 2020 remained steady at just over 13.4% in both volume and value. The 2021 final figures will reveal whether the astonishing growth of vinyl in recent years has continued to erode solely the market share of carpet or whether it has also impacted the share held by tiles despite the 10% growth in consumption. ✕

On the other side of the ocean, the forthcoming US exhibition Coverings will provide an opportunity for industry professionals to meet in person and see for themselves how the sector is recovering.

The articles on the following pages testify to the dynamism of this important market.

7 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

EDITORIAL

Tile consumption in the US grew by 10% last year, returning to 2018 levels. Imports climbed 13.6% to more than 207 million sqm, the highest at any time in the last 15 years, with Spain, Italy and Turkey all growing by around 20% and Mexico and India by between 7% and 8%.

We express our solidarity with the ceramic industry, especially our Russian and Ukrainian colleagues, in the hope that the conflict will soon be resolved.

On the other side of the ocean, the forthcoming US exhibition Coverings will provide an opportunity for industry professionals to meet in person and see for themselves how the sector is recovering.

Q UADRASTUDIO

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NEWS

Mapei acquires Resipoly Coherent with its strategy of internationalization and ongoing growth, Mapei has acquired (through its subsidiary Mapei France) the main French synthetic resin producer Resipoly Chrysor and its branch Eurosyntec.

Founded in 1958, Resipoly designs, manufactures and markets innovative solutions made of synthetic resin for flooring, waterproofing and surface protection directed to construction, industry, infrastructure, sports and leisure sectors. The subsidiary Eurosyntec, on the other hand, is expert in the application of these materials. The French group, which employs around 100 people in 3 production sites, recorded a turnover of 22 million euros in 2021.

Mapei hence strengthens its presence in France. Active in this country since 1989, it has 3 production plants (Toulouse Saint-Alban, Montgru Saint-Hilaire, near Paris, and Lyon St-Vulbas), a R&D laboratory and Mapei World Paris (since 2019), a place for technical debate, consultancy and training in the heart of Paris. With more than 300 employees, Mapei France achieved a turnover of 116 million euros in 2021.

Dexco reports strong growth Brazilian group Dexco (formerly Duratex) reported consolidated net sales of R$5.9 billion (approximately €953 million) in the first nine months of 2021, up 48.5% on the same period in 2020 (R$3.99 billion). This was a combined result of strong growth in domestic sales (up 48.3% to R$4.9 billion) and in exports (+49.7%), which accounted for 18% of total revenue.

Even more remarkably, EBITDA reached R$1.6 billion (107.2% up on the R$772 million of 2020) while net profit surged to R$1.1 billion (+651.3%).

The Wood division accounted for 58.4% of total sales, Deca (Bathroom Furnishings) 27.4% and the Tile division 14.2%.

The Tile division in particular (Ceusa and Portinari brands) reported sales revenue of R$838.7 million (approximately €135.4 million, up 34.8% on 2020) and total sales volumes of 19 million sqm in the 9-month period (up 15.2% on 2020).

This sales growth was a combined result of an upswing in both the domestic market (+35.7%), where the division generates 90.5% of its revenues, and in exports (+26.6%). The business unit reported 75.4% growth in EBITDA to R$215.8 million.

The Deca division also posted an excel-

10 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

lent performance with 38.7% growth in net revenues to R$1.62 billion (approximately €262 million) and a 61.5% increase in EBITDA to R$292.2 million.

The group also confirmed the investments first announced in July, including the new Industry 4.0 tile manufacturing facility to be built in Botucatu (São Paulo), which will have an annual production capacity of 10 million square metres.

Corona Group set to build a new ceramic tile factory Organización Corona, Colombia’s largest ceramic tile and sanitaryware manufacturer and one of the most important businesses in the sector globally, has announced the forthcoming construction of a new floor and wall tile factory to be built in the Corona Industrial Park in Sopó. The new facility will occupy an approximately 15,000 square metre area and will be equipped with the latest technology for operation as an Industry 4.0 smart factory, with high standards of quality and productivity and an efficient use of natural resources and energy.

“I am proud to announce the construction of the new factory in the year of Corona’s 140th anniversary,” said Pablo

Barrera, Vice Chairman of the Surfaces, Materials and Coatings business unit.

“This reaffirms our commitment to the country’s development and to offering the market an even wider range of finishes that will stand out in terms of both aesthetics and the highest international quality standards.”

The new factory is expected to create 300 new jobs. Work will begin in the first quarter of 2022 and the lines are scheduled to begin production in the second half of 2023.

Corona has a ceramic tile production capacity of approximately 42 million sqm/year and ranks among the top 25 producers worldwide. In the sanitaryware sector, it is the world’s fifth largest producer with an installed capacity of 12.8 million pieces in eight plants (two in Colombia and the others in Mexico, Guatemala, Nicaragua and the United States).

The group posted consolidated revenues of around €600 million in 2020, generated by four divisions operating across a wide range of sectors. Alongside tiles and sanitaryware, these include tableware, building and installation materials, raw materials and services for industry and agriculture, and energy.

Portobello reports strong 9-month growth Portobello Group, Brazil’s largest ceramic tile producer, has continued to show consistent growth in its operations, posting net revenue of R$ 1.4 billion (approximately €239.5 million) in the first nine months of 2021, 50.4% up on the same period in 2020. These excellent figures are the combined result of three quarters of strong growth (+51.9%, +92% and +25.2% compared to

ident Cesar Gomes Jr. and CEO Mauro do Valle Pereira also focused on achieving a higher value-added product mix and consequently higher prices and on expanding its retail segment share.

“In the first nine months of 2021 Portobello Group continued to demonstrate consistent growth in its operations, with positive evolution in all business segments, but mainly in retail operations and international businesses. This continues to be an extremely positive period for the ce-

the corresponding periods in the previous year), driven in particular by 48.8% growth in the domestic market to R$ 1.1 billion (78.7% of total revenue). This was a particularly remarkable performance considering that in the same period the volume of ceramic tile sales in the Brazilian market grew by 17.3% compared to the first 9 months of 2020 according to figures published by ANFACER (Brazilian Ceramic Tile Manufacturers’ Association).

A significant contribution also came from the international market, with export revenue climbing to R$ 297.4 million (+56.7%, or US$ 56.5 million, +50.7%).

The Tijucas-based group led by Pres-

ramic tile market amid a high level of demand, and Portobello Group’s units have been producing at full capacity since July 2020,” commented the group’s top management.

EBITDA showed an excellent performance, jumping to R$ 269 million (+169.7% compared to the first nine months of 2020), while EBITDA margin reached 19.2%, a 6.7% improvement.

Net income also increased at practically the same rate, rising by 169.5% on the previous year to R$ 138.8 million.

During the reporting period, all 4 business units recorded very high performance indicators. The Portobello brand reported 36.5% growth in net sales, driv-

11 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

NEWS

en mainly by the excellent sales performance of large slabs produced at the Tijucas plant; Pointer, the Group’s democratic design brand, recorded 66.3% growth; the Portobello Shop business unit posted net revenue growth of 67.6%, including the positive effect of the opening of 9 new stores; and Portobello America, the company that manages sales in the United States, posted growth of 51.6% (+47.1% in US dollars).

The group’s short-term expectations remain highly positive. In terms of operating strategies, the focus continues to be on improving customer service and maintaining gross margin above 40%, despite the greater inflationary pressure on costs (mainly energy and imported materials) through price increases, improving the product mix and factory productivity.

The company’s investments between January and September totalled R$ 77 million, including 50% allocated to the Tijucas plant to update the industrial park for the manufacturing of products with greater added value and larger formats. The remaining R$ 38.5 million was used to finance numerous other projects, including the start of construction work on the new US plant Portobello America, updating of the Pointer plant in Marechal Deodoro, expansion of the Portobello Shop chain, digital transformation of the commercial area and other corporate initiatives.

Portobello will continue to focus its investments on these projects in the future. In particular, the new Portobello America factory due to be built on an 83,000 square metre site in Baxter, Tennessee will involve a total investment of around US$ 160 million, of which US$ 80 million will be used to construct the facility and the same amount to purchase cutting-edge machinery. Work is expected to be completed by December 2022. The company estimates that the new facility will generate annual revenue of US$100 million.

Geberit reports better than expected sales results in 2021 In 2021, the Switzerland-based Geberit Group achieved its strongest sales growth since going public in 1999. Net sales rose by 15.9% year on year to CHF 3.46 billion (around €3.34 billion), a result that exceeded the forecasts made by the group’s top management at the end of the third quarter.

The exceptionally strong sales growth (up 16.4% compared to the pre-pandemic year 2019) was due to the positive performance of building activities, especially in the home improvement segment, market share gains and the build-up of inventories at wholesalers.

Geberit reported very strong net sales growth (+14.3%) in the European markets, especially in Central Europe where it holds the largest market shares. The most notable gains were in Italy (+25.4%), Austria (+19.9%), Germany (+11.9%) and the Benelux countries (+14%), while the domestic market registered +7.5% growth and the Nordic countries +7.9%. Sales recovered strongly following the previous year’s lockdown in Spain (+25.1%), France (+14.9%) and the United Kingdom/Ireland (+13.0%), while the sharp growth in revenue in Eastern Europe (+25.4%) was

12 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

partly due to currency-related price increases.

Outside Europe, the strongest results were in the Far East/Pacific (+28.8%) and Middle East/Africa (+25.7%), while growth in America was 5.1%.

All three business units generated very pleasing growth, with net sales in Installation and Flushing Systems up by 18.0%, Bathroom Systems (ceramic sanitaryware and bathroom furnishing) up by 10.4% and Piping Systems up by 15.3%.

Geberit estimates an operating cashflow margin (EBITDA margin) of around 31% for the 2021 business year.

“Offsite”: Porcelanosa targets prefabricated kitchens and bathrooms Butech Building Technology, a Porcelanosa Group company, presents Offsite, a new line of finished, installation-ready construction systems for kitchens and bathrooms. MONOBATH (a prefabricated bathroom module) and MONOKITCHEN (a prefabricated kitchen module) have been designed to meet the needs of contemporary modular design for hospitality facilities, hospitals and social housing, and also private dwelling units that

Italcer joins the “World Alliance for Efficient Solutions” Italcer, a leading Italian group specialising in high-end ceramics and luxury bathroom furnishings, has become a member of the prestigious “World Alliance for Efficient Solutions”, an NGO that promotes green energy and sustainable technologies at worldwide level, and helps governments, companies and institutions to achieve their ESG goals.

The World Alliance for Efficient Solutions was set up by the Solar Impulse Foundation in the wake of the success of Solar Impulse, the first ever round-the-world flight in a solar-powered aircraft. The President of the Foundation is Bertrand Piccard, a visionary aviator and the leader of the project to fly around the globe require high standards of quality combined with short construction and installation times. The Offsite construction system enables developers to fit out their developments with kitchens and bathrooms already equipped with everything they need, such as functional systems, internal finishes, furnishings, sanitaryware and accessories, which can be customised by choosing different items from the numerous solutions produced by the Group’s brands. Each unit is fitted by professional specialists, who ensure that it is installed correctly so as to avoid post-installation problems.

Salone del Mobile.Milano rescheduled to June

the show’s potential,” explains Maria Porro, President of the Salone del Mobile.Milano. “As well as celebrating a major anniversary, this year’s event will be packed with new features and will focus on the theme of sustainability and highlight the progress made in this area by creatives, designers and companies.”

“Moving the show to June will also allow large numbers of international exhibitors and visitors to take part as usual and will give exhibiting companies the time they need to organise their participation in the best possible way, which as we know takes months of preparation from the initial concept through to the finished stands. Given the eager anticipation surrounding the show, we are working hard to ensure it is a unique, concrete and exciting experience.”

The Salone del Mobile.Milano has been postponed from 5-10 April to 7-12 June with the aim of organising a 60th edition that fully reflects the importance of the event.

“The decision to reschedule the event will enable exhibitors, visitors, journalists and the entire international furnishing and design community to make the most of

13 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

without fossil fuel.

The network has over 4,000 members, including start-ups, corporations, investors and associations, in more than 40 countries, and has forged partnerships with international companies capable of providing services, processes and technologies designed to facilitate progress towards a sustainable economy (Air France, Adeo, Air Liquide, Breitling, BNP Paribas, Covestro, Engie, LVMH, MovinOn, Michelin Corporate Foundation, Schlumberger, Sch-

neider Electric Fondazione, Solvay, Soprema, Deutsche Telekom).

The Italcer Group will provide ESG expertise, which it has built up by focusing closely on its own sustainability performance. In the next three years, in fact, the company plans to invest 30 million euros to meet the increasingly green needs of consumers.

Graziano Verdi, Italcer Group’s CEO, explains: “We’re honoured to have joined such an authoritative network. The World Alliance for Efficient Solutions will bring us into touch with companies and institutions with which we share the goal of providing practical solutions for a sustainable future.”

NEWS

ADVERTISER’S LIST ABK...........................................................................................................39

Profilpas............................................................ inside back cover

Ava............................................................................................................ 33

Profilitec................................................................................................73

Ceramica Rondine.........................................................................59

Progress Profiles........................................................back cover

Cersaie...................................................................................................67

Raimondi................................................................................................15

DR Tecnica..........................................................................................65

Rak Ceramics................................................inside front cover

Eco Design..........................................................................................45

Somany..................................................................................................87

Elios Ceramica.................................................................................75

Schlüter-Systems..............................................................................1

EnergieKer..............................................................................................2

TECNA 2022..................................................................................... 112

Gruppo Romani..................................................................................4

TCNA........................................................................................................21

Impertek..................................................................................................6

Topcer.....................................................................................................63

La Fabbrica........................................................................................ 69 Marocchi...............................................................................................79

www.surfacesinternational.com

NOW ONLINE

Montolit..................................................................................................53 Original Parquet.................................................................................8 Pietre d’Arredo.................................................................................49

14 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

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2021 was a year of robust growth for both the U.S. economy and ceramic tile market. Supported by gains in the construction

and housing markets, as well as historically-low interest rates and falling unemployment, U.S. ceramic tile consumption increased for the

first time since 2018.

After contracting for the first time in more than a decade in 2020, GDP rebounded strongly last

Source: U.S. Census Bureau

ECONOMICS

FIG. 1. USA: NEW HOUSING STARTS

In the residential market, despite supply chain and labor issues, new home starts rose for the twelfth consecutive year and were at their highest point since 2006. The 1.60 million units started in 2021 represented a 15.6% increase from the previous year.

According to U.S. Census Bureau, single-family new home starts, which comprised 70.4% of total home starts in 2021, increased 13.4% from the previous year to 1.12 million units. Multi-family starts rose 21.3% from 2020 to 472,100 units. The National Association of Home Builders (NAHB) forecasts 2022 new single-family and multifamily starts to increase 1.0% and 6.3%, respectively, and total starts to be up 2.5% to 1.63 million units.

Some of the main issues continuing to affect the housing market include building material prices, which are up 21% vs. a year ago, as well as labor costs and shortages, all of which negatively impact housing affordability. In fact, the National Association of Realtors confirms that the average new home sales price in 2021

was $390,000, up 15.9% from the previous year and an all-time high.

With record-high average new home prices and a low supply of available properties, new single-family home sales fell for the first time in a decade. The 762,000 units sold in 2021 represented a 7.3% decline from the previous year.

U.S. foreclosure filings, which are a critical inverse indicator of the housing market’s health, fell to their lowest level on record. The 151,000 foreclosure filings (0.11% of all U.S. housing units) in 2021 represented a 29.5% decline from the previous year and a 94.7% decline from the all-time high of 2.87 million filings in 2010.

The average 30-year fixed mortgage rate fell from 3.11% in 2020 to 2.96% last year, the lowest annual rate on record. However, rates in recent months have risen and in January 2022 reached 3.45%, the highest monthly rate in nearly two years (source: Freddie Mac).

The U.S. unemployment rate in 2021 was 5.3%, a considerable improvement from the 8.1% rate the previous

16 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

year. The 5.7% increase in 2021 was the best year-over-year result percentage-wise since 1984.

FIG. 2. USA: NEW SINGLE FAMILY HOME SALES

Source: U.S. Census Bureau

Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

Source: U.S. Census Bureau

FIG. 3 - TOTAL U.S. CONSTRUCTION SPENDING (IN BILLIONS OF $ U.S.)

17 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

ECONOMICS

TAB 1 – U.S. CERAMIC TILE SHIPMENTS, SALES AND CONSUMPTION YEAR

U.S. SHIPMENTS

IMPORTS

EXPORTS

U.S. CONSUMPTION

% VAR. IN CONSUMPTION

2021

85.3

207.5

3.5

289.2

9.9%

2020

83.5

182.7

2.9

263.3

-3.6%

193.0

3.0

273.2

-5.4%

2019

83.2

2018

87.4

204.1

2.8

288.7

1.5%

2017

92.1

195.0

2.6

284.4

5.7%

2016

87.8

184.7

3.4

269.1

5.8%

174,8

3,8

254,4

9.9%

2015

83,4

2014

75,8

159.1

3.4

231.5

0.5%

2013

73.8

160.2

3.7

230.2

12.9%

2012

69.5

138.6

4.2

203.9

5.4%

2011

66.7

131.1

4.2

193.6

4.0%

2010

60.3

129.6

3.9

186.0

7.7%

2009

53.1

123.9

4.2

172.8

-18,1%

2008

58.9

156.6

4.7

210.9

-15,2%

2007

50.6

202.4

4.4

248.7

-19,3% ,3%

2006

58.5

253.8

4.2

308.1

1,8%

Values in million sq.m. Shipments include exports. Consumption = Shipments - Exports + Imports.

Source: U.S. Dept. of Commerce / TCNA

TAB. 2 – US CERAMIC TILE IMPORTS BY COUNTRY OF ORIGIN, IN VOLUME 2020 (m2)

% on 2020 total imports

2021 (m2)

% on 2021 total imports

2021/2020 % Change

Spain

37,834,750

20.7

46,039,420

22.2

21.7%

Italy

30,280,749

16.6

36,067,340

17.4

19.1%

Mexico

31,145,433

17.0

33,407,540

16.1

7.3%

Turkey

23,119,022

12.7

27,952,080

13.5

20.9%

Brazil

21,813,099

11.9

22,158,635

10.7

1.6%

India

18,641,415

10.2

20,244,836

9.8

8.6%

Peru

4,615,395

2.5

3,453,571

1.7

-25.2%

Vietnam

1,553,812

0.9

2,927,432

1.4

88.4%

Malaysia

2,733,480

1.5

2,891,742

1.4

5.8%

Ukraine

1,322,050

0.7

1,973,846

1.0

49.3%

182,688,556

100.0

207,465,689

100.0

13.6%

Country

All Countries

Source: US Dept. of Commerce / TCNA

18 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

year, which was heavily impacted by the pandemic.

Fueled by a 22.9% increase in residential construction, total U.S. construction spending (includes private and public residential and non-residential construction) last year reached an all-time high of $1.59 trillion, up 8.2% from 2020.

The volume of domestically produced tile continued to grow in 2021, reaching 85.3 million sq.m, up 2.2% on 2020. The U.S. shipments to the domestic market increased by 1.5% last year, to 81.8 million m2 (880.3 million sq. ft.).

Though imports’ share of U.S. consumption grew from 69.4% in 2020 to 71.7% in 2021, domestically-produced tiles’ share of consumption (28.3%) remained far ahead of all other individual countries exporting tile to the U.S., with the nearest being Spain (15.9% of U.S. tile consumption), Italy (12.5%), and Mexico (11.5%).

In dollars, 2021 U.S. FOB factory sales of domestic shipments were $1.36 billion, a 5% increase from 2020. U.S.

U.S CERAMIC TILE PRODUCTION AND CONSUMPTION Based on figures from U.S. Dept. of Commerce and TCNA, total U.S. ceramic tile consumption in 2021 was 289.2 million m2 (3.11 billion sq. ft.), up 9.9% from the previous year.

TAB. 3 – US CERAMIC TILE IMPORTS BY COUNTRY OF ORIGIN, IN VALUE 2020 (USD)

% on total 2020 imports in value

2021 (USD)

% on total 2021 imports in value

2021/2020 % Change

Italy

628,564,234

31.4

790,675,424

31,6

25.8%

Spain

468,556,063

23.4

633,944,124

25,3

35.3%

Mexico

223,989,682

11.2

244,896,355

9,8

9.3%

Turkey

187,703,524

9.4

227,643,808

9,1

21.3%

Brazil

150,568,515

7.5

171,157,677

6,8

13.7%

India

135,832,712

6.8

164,608,020

6,6

21.2%

Thailand

15,555,002

0.8

33,061,851

1,3

112.5%

Vietnam

16,309,637

0.8

31,084,510

1,2

90.6%

Malaysia

23,587,082

1.2

28,940,250

1,2

22.7%

Portugal

18,807,068

0.9

23,479,561

0,9

24.8%

2,002,787,363

100.0%

2,502,773,371

100,0

25.0%

Country

All Countries

Imports values include duty, freight, and insurance Source: US Dept. of Commerce / TCNA

19 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

ECONOMICS

shipments comprised 35.2% of 2021 total U.S. tile consumption by value, down from 39.3% the previous year.

The per unit value of domestic shipments increased from $16.06/m2 ($1.49/sq. ft.) in 2020 to $16.61/m2 ($1.54/sq. ft.) last year.

U.S. ceramic tile exports in 2021 were 3.5 million m2 (38.0 million sq. ft.), a 22.5% increase from the previous year. The two largest consumers of U.S. exports by volume were Canada (70.7%) and Mexico (14.3%).

The value of U.S. exports rose 29.8% from $31.2 million in 2020 to $40.4 million last year.

TAB 4 - AVERAGE VALUE OF IMPORTED TILES ($/SQ.M) 2020 value ($/sq.m)

2021 value ($/sq.m)

2021/2020 %Change

Italy

20.76

21.92

5.6%

Spain

12.38

13.77

11.2%

Vietnam

10.5

10.62

1.1%

Malaysia

8.63

10.01

17.0%

Ukraine

7.14

8.51

19.2%

Turkey

8.12

8.14

0.2%

India

7.29

8.13

11.5%

Brazil

6.9

7.72

11.9%

Mexico

7.19

7.33

1.9%

Peru

5.32

5.79

8.8%

10.96

12.06

10.0%

Country

All Countries

Imports values include duty, freight, and insurance Source: US Dept. of Commerce / TCNA

IMPORTS (CIF + duty) Italy remained the largest exporter to the U.S. (US$ 790.7 million, +25.8%), making up 31.6% of 2021 U.S. imports. Italy was followed by Spain with a 25.3% share (US$ 633.9 million, +35.3%), and Mexico with a 9.8% share (US$ 244.9 million, +9.3%).

Table 4 shows the average values of tile (CIF + duty) from the ten largest exporting countries (based on volume) in 2021. Once again, Italian tiles confirm the highest average price of $21.92/sq.m, up 5.6% from $20.76/sq.m, in 2020.

U.S. imports in 2021 reached their highest level in fifteen years. The 207.5 million m2 (2.23 billion sq. ft.) of tile imported last year was a 13.6% increase from 2020.

Spain, which in 2020 supplanted China as the largest exporter of ceramic tile to the U.S. by volume, maintained this position. Spanish sales (46 million sq.m; +21.7% on 2020) held a 22.2% share of total U.S. imports by volume in 2021, up from 20.7% the previous year.

Italy was the second largest exporter to the U.S. by volume - its highest position since 2008 - with 36 million sq.m. of tiles sold in the US (+19.1%). Italian-produced tiles made up 17.4% of the U.S. import market last year, up from 16.6% the previous year.

Mexico, which was the third largest exporter to the U.S. with 33.4 million sq.m (+7.3% on 2020), has seen its share of total imports fall steadily over the last decade from an all-time high of 31.5% in 2012 to 16.1% last year.

Rounding out the top five were Turkey (13.5% share; 27.9 million sq.m, +20.9%) and Brazil (22.2 million sq.m, +1.6%) with a 10.7% share of U.S. imports by volume.

CANADIAN MARKET UPDATE According to figures from Statistics Canada, Canadian ceramic tile consumption in 2021 was 39.5 million m2 (424.7 million sq. ft.), a 21.1% increase from the previous year. As there is no significant ceramic tile production in Canada, imports approximately equal consumption.

The five countries from which the most tiles were imported into Canada in 2021 based on volume were: China (10.1 million sq.m, +11.4% in volume; and +3.3% in value), Italy (9.3 million sq.m, +17.7%; and +17.6% in value), Turkey (6.4 million sq.m, +14.5%; and +10.7% in value), Spain (4.9 million sq.m, +27.3%; and +36.5% in value) and India (3.8 million sq.m, +88.6%). ✕

In 2021, the total value of ceramic tile imports increased by 25% to US$ 2.5 billion. On a dollar basis

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ISO 17025 TL–720

M O H AWK P O ST S N E T S A L E S OF MORE THAN $11 BILLION Milena Bernardi

Mohawk Industries (Calhoun, Georgia) is continuing its expansion, breaking new records and once again demonstrating

the strength and resilience of its business model.

The flooring giant posted net sales of $11.2 billion in the 12-month

ECONOMICS

Operating margin for the year rose dramatically, with adjusted EBITDA exceeding $1.9 billion (+40%), operating income more than doubling to $1,335 million (operating margin rose to approximately 12%), and net earnings up 100% from $516 million to $1,033 million.

“For the full year, Mohawk’s business improved significantly,” said Jeffrey S. Lorberbaum, Mohawk’s Chairman and CEO. “Our fourth quarter sales remained strong, driven by a robust residential new construction and remodeling environment. Commercial sales improved as well, though they still lagged pre-pandemic levels. Earnings in the quarter benefited from improved price, mix and productivity.”

Although penalized by soaring raw material and energy prices, all three of the Group’s business units recorded very healthy economic/financial indicators in the fourth quarter of the year and for 2021 as a whole.

period ended 31 December 2021, a 17.3% increase on the prior year figure of $9.6 billion.

The segment grew its sales and improved its mix with innovative floor, wall and mosaic offerings, quartz and porcelain slabs, as well as expanding its position in exterior products. Soaring costs of materials, labour and energy continue to impact business, especially in Europe, the region worst affected by the energy crisis where natural gas prices are presently more than five times higher than last year. The negative effects will be felt as early as the first quarter of this year, “which we anticipate will create a $40-$45 million headwind, net of price increases”, said Lorberbaum, announcing a further increase in prices from the second half of 2022.

Mohawk has planned numerous investments, some of which are already underway, added Lorberbaum:

THE GLOBAL CERAMIC SEGMENT APPROACHES $4 BILLION In the fourth quarter, sales in the Global Ceramic segment increased by 3% (10% on a constant days and currency basis), bringing full-year sales to $3.9 billion (up 14.1% from $3.4 billion in 2020). The segment’s operating income grew by 140% in the space of a year to $403 million (10% of global ceramic net sales).

Mexico, Brazil and Russia outperformed in the quarter, even though sales in those regions were constrained by capacity limitations.

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23 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

ECONOMICS

North America Business Unit (production and sale of carpet, laminate, vinyl, LVT and wood in North America), which posted net sales of $4.1 billion in 2021 (up 14.5% on 2020), and by the Flooring - Rest of the World Business Unit (production and sale of laminate, vinyl, LVT, wood and insulation panels outside North America), which recorded 25.4% year-on-year growth to $3.2 billion.

Mohawk is the leader in the U.S. laminate market and is increasing its laminate capacity to support $300 million of additional sales. The first expansion phase is starting up in the first quarter of 2022 with the second phase following in 2023. Mohawk also saw strong growth in its LVT business, the fastest growing flooring product in the market. Here too it is starting up a new operation to support sales of over $160 million.

“In Brazil we are constructing a new porcelain tile facility that should be starting up in the second half of next year. In Mexico, we are expanding our production of mosaics and specialty products. In Russia, we are increasing our porcelain tile capacity with a new production line this year and another line in 2023. In Europe, we are adding capacity to expand our porcelain slab, outdoor and specialty tile businesses and in the U.S., we are increasing our quartz countertop production. Collectively, these expansions will support additional sales of approximately $300 million when all the lines are fully operational.”

OTHER FLOORING MATERIALS ALSO SEE GROWTH Strong growth was also reported by the Flooring

24 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

The Flooring Rest of World Segment is also focused on boosting production and supply of laminate and LVT, with new plant investments planned through to the end of 2023.

AN OPTIMISTIC OUTLOOK FOR 2022 “After our record-setting 2021, we are enthusiastic about Mohawk’s future growth and profitability,” said Lorberbaum. “This year, GDP is expected to grow 3 to 5% in most of our markets, with residential sales remaining strong and commercial improving. Interest rates will likely rise but should remain historically favorable and support continued home sales and remodeling. During the year we anticipate inflation moderating, and constraints in labor, material and energy declining.” ✕

25 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

WH AT ’ S I N STO R E FO R 202 2 ?

ECONOMICS

Joe Lundgren, Joseph Lundgren Consulting (Allen, TX, USA) - Joe@jlcconsult.com

Following the strong performance in 2021, we must now ask ourselves what’s in store for the US surfaces industry and market in 2022.

Firstly, all categories of hard surfaces are expected to expand in 2022 driven by continued growth of both residential remodeling and new home construction.

Remodeling could see a double-digit growth according to the LIRA (Leading Indicator of Remodeling Activity) forecasts published by the Joint Center for Housing Studies of Harvard University, while NAHB estimates that 1.6 million new homes will be built. Commercial is also showing signs of life.

The Architecture Billings Index ABI, an economic indicator for non-residential construction activity, has been increasing steadily since February 2021, and as this usually covers a 12-18 month period it means we will see a significant increase in specific segments this year.

In 2022, we expect all non-residential subsectors to return to growth as the removal or loosening of restrictions enables demand pent up during the pandemic to be released back into the economy. We forecast hotels, private offices, and libraries & museums to expand by 41.1%, 13.8% and 34.6% respectively in 2022.

And considering that one in three Americans lives in New York, Florida, Texas, or California, commercial growth is forecast to expand 15-20% in these specific states.

At the same time there will be plenty of challenges.

Labor shortages and supply chain issues are likely to continue through 2022, with logistics and sea transport costs skyrocketing due to the shortage of containers and pushing up the prices of all imported products. Just think that before the pandemic, sending a container from Shanghai to Los Angeles cost $2,000.

By early 2021, the cost of the same container was as much as $25,000.

THE FLOOR COVERINGS MARKET One question that all of us in the industry keep asking ourselves is why tile has lost share of the US flooring market (from 14.4% in 2018 to 13.3% in 2020) and whether it will be able to get it back. The answer to both questions will be determined by our own actions.

We as an industry have not been innovative enough to meet consumers’ needs at a similar rate to other categories, specifically LVT (luxury vinyl tile).

US FLOORING MARKET SALES IN VALUE BY TYPE OF MATERIAL

1,2 3,9 6,7

1,1 3,4 6,8 5,6

1,1 3,6 4,3 6,6

Laminate

5,8

1,2 3,9 6,2 5,7

Vinyl sheet & floor tile

16,4

14,9

13

12,9

13,4

14,4

13,3

12,6

19,8

Rubber/Other resilient

Stone Hardwood

13,5

Ceramic & Porcelain tiles

6,1

7,6

46,4

47,1

2015

2016

LVT Carpet & Area Rugs

Source: JLC on Catalina Research / FCW

26 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

43,1

2018

38,4

2020

All of us in the tile industry, myself included, are very adept at pointing out the negatives that accompany LVT (it's plastic and not environmentally friendly, it can scratch, and it certainly is not as waterproof as it claims to be), but we have to admit we are all astonished at its growth rate as it is something we've never seen in the floor covering industry before. In just two years, from 2018 to 2020, LVT increased its share of the market from 12.6% to 19.8%. You have to give this industry a tip of the hat for the innovation and the marketing they have been doing to promote the category.

lain pavers, but that's not enough to keep up with the growth that we see in LVT. Premium goods and performance products are fueling growth. Research shows consumers value durability more than ever, and the increased focus on residential remodeling to adapt to new lifestyles is motivating consumers to upgrade flooring selections.

It is essential to invest in marketing campaigns (see whytile.com) that point out the obvious virtues of tile versus other solid surface categories, including durability, green appeal, no VOCs, versatile designs, cleanability and healthy advantages of using ceramic tile.

What about products? The biggest growth opportunities for tile in the US market lie in technology and performance innovations that improve ease of installation, durability, and ease of maintenance and cleaning. Innovating doesn’t necessarily mean a new size, packaging, design, or color, but investing in innovative ideas and opportunities. This can be as simple as devoting resources to new business development. ✕

SO, WHAT DO WE DO? It's time that we as an industry begin to capitalize on the features and benefits of tile versus all other hard surfaces. We have hung our hat on inkjet technology for far too long, we have focused on large unit porcelain panels which are growing but not anywhere near what we see happening in LVT. Some of us have looked to the exterior as our savior with 2 cm porce-

27 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

THE US CER AMIC MARKET AS SEEN BY THE LO CAL PLAYERS Ahead of the appointment with Coverings 2022 (Las Vegas, from 5 to 8 April), some of the leading US and Mexican tile manufacturers comment on the current state and future prospects of the US market

IN THE SPOTLIGHT

GIANNI MATTIOLI, EXECUTIVE VP DAL-TILE CORPORATION (MOHAWK INDUSTRIES) In the United States, tiles continue to be an aspirational product, appreciated for their characteristics of quality, durability, ease of maintenance, and for being a healthier and safer choice. After a couple of years of lower consumption, we expect to see a recovery of about 9% in 2021. All segments are doing well, with wall, mosaic and slabs leading the growth.

Our group is continuing to invest in all product segments to retain our leading position in the market.

Most investments are aimed at improving the aesthetics, quality, and flexibility of our products. Investments in our websites and social media presence are also critical to our success.

We expect 2022 to be a growth year in new construction and remodeling, following an already strong 2021. We finally see commercial picking up after a difficult couple of years.

There are plenty of challenges that could derail the market, including Covid-19 development, raising of interest rates to reduce inflation, labor and material issues and the presence of alternative, less expensive products. Another aspect to consider is the

development of ocean freight costs given that imports still represent 70% of total tile consumption in the USA.

As exporters we face difficulties relating to the higher costs and lack of maritime carriers, while as US producers we have to deal with higher raw material and freight prices, as well as difficulties in finding personnel. Unemployment stands at just 3%, lower even than in the pre-Covid period, while the high levels of mobility are causing a drop in efficiency in companies, thus further increasing costs.

PAOLO MULARONI, PRESIDENT OF DEL CONCA USA The US market is rewarding our decision to maintain a manufacturing presence in the country for the past eight years. This allows us to provide our customers with better service and quicker deliveries, as well as offering a US-made product with all the benefits of design research carried out in Italy. A third advantage recognized by the market is the fact that we are part of a group that is capable of supplying a very wide range of materials, supplementing locally manufactured products (stone, marble and wood are currently the most popular) with imports of more sophisticated and specialist products from Italy, which continue to make up a significant proportion of our sales.

28 T I L E I N T E R N AT I O N A L 1 / 2 0 2 1

2021 and every indication is that this year will be a good year for commercial growth.

From an application standpoint, we see wall tile, larger sized panels and outdoor as growth areas given the innovation and interest from designers in these areas. I also believe that based on the growth opportunities uniquely available to tile, it should maintain or grow its share versus other floor coverings in 2022.

At Crossville, the keys to driving growth in 2021 Chiara Bruzzichelli were to provide strong new collections, a high levc.bruzzichelli@tiledizioni.it el of availability and a seamless digital experience for customers. These were important as demand increased but supply chains and in-person meetings were challenging. Although a challenging labor environment constrained some of our availability, I believe Crossville did an excellent job with each of these as we delivered strong growth in 2021. I would expect these to be the keys again in 2022 and feel confident with our position for continued growth.

Labor shortages, supply chains and increased costs are all challenges that will continue to be issues through at least the first half of the year. It is our responsibility to shield the customer as much as possible from the supply chain and labor issues while providing transparency on price changes. Our growth opportunities will rely on us being as proactive as possible to reduce uncertain supply chain risks while also promoting a strong value proposition to prospective employees evaluating job opportunities.

GREG MATHER, PRESIDENT OF CROSSVILLE The US tile market is strong and will likely continue to show growth through 2022. From a market segment standpoint, residential has been strong since the end of 2020 but will grow at a slower pace in 2022. Commercial started to show growth in late

By positioning ourselves in the high end of the market, we are less exposed to competition from South American manufacturers, which are growing rapidly in the low-cost segment in particular. Our main competitors are from Spain and Turkey, and we are seeing rapid growth in imports from India, which have replaced Chinese products. LVT continues to grow in the residential segment, largely due to its advantage of easier installation compared to tile. On the other hand, we are seeing a growing awareness among US consumers of the benefits of ceramic tiles in terms of health and hygiene compared to LVT or carpet (the latter still covering 40% of the flooring market).

At the same time, architects and designers are recognizing the advantages of ceramic tile in terms of performance and availability compared to natural stone, for example.

29 T I L E I N T E R N AT I O N A L 1 / 2 0 2 1

IN THE SPOTLIGHT

LUIZ FELIPE LENZI BRITO, CEO PORTOBELLO AMERICA Total tile consumption in the US market increased by 9.9% or almost 28 million square metres in 2021. While we don’t yet have market share numbers for 2021 (ceramic vs. other types of flooring), it’s clear that porcelain and ceramic tile is still a growing category within the US flooring market.

Portobello America did very well in 2021. We are in a ramp-up phase in the US so rather than report the very high figures for year-over-year growth, it’s more important to note that we met our expectations in terms of sales and the distributor base that we are building.

This new phase for Portobello America began in 2018, and our growth is on course to exceed the production capacity we will have by the end of the first phase of the new factory in Baxter. We began excavation in November and will have completed the foundations by April, after which we will commence construction of the site. We expect to be producing material in the first quarter of 2023.

CESAR CARDENAS, VITROMEX MANAGING DIRECTOR Tile consumption in the United States in 2021 was driven by strong growth in both the residential and commercial segments and we expect this trend to continue in 2022. I fear that we are likely to face continued problems with the global supply chain and rising material and labour costs this year.

In the last two years, Vitromex has achieved its targets in both Mexico and the US, with 2021 results that outperformed the average growth rate of the US market.

Wall tiles and large format porcelain floor tiles are our two most popular product types, confirming their position as the fastest growing product categories in the US market.

We will continue to strengthen our strategic partnerships and exploit the opportunities and advantages offered by our direct presence in North America. Our upcoming investments in Mexico, the United States and Latin America will also be part of this strategy. The demand scenario is changing in all three markets, so it is essential to find the right product mix in both the ceramic and porcelain segments. Customer service is the other aspect that requires our utmost attention.

We are already planning to expand the production capacity of our plants in 2022 with the aim of improving production cost efficiency and aligning our offer more closely with market demand.

30 T I L E I N T E R N AT I O N A L 1 / 2 0 2 1

FEDERICA MINOZZI, CEO OF IRIS CERAMICA GROUP Our US business unit performed very well in 2021, with sales increasing significantly compared to the previous year. We did particularly well in the residential sector.

The fact that people are working increasingly from home encourages them to refurbish and remodel the spaces where they spend the majority of their time. We are optimistic about the current year. The residential sector is continuing to grow, but the commercial sector is also showing strong signs of recovery, especially hospitality and foodservice.

The products that are enjoying most success in the US market are large format tiles for floor, wall and countertop applications. We are seeing greater awareness of the enormous versatility and benefits that our products can offer, as well as renewed interest in decorative ceramics.

In terms of growth opportunities, we are focusing on large sizes, on technical ceramic countertops and of course on the many advantages offered by our surfaces such as durability and above all hygiene, which is becoming an increasingly important factor for our customers.

On the other hand, the biggest obstacles we are facing are supply chain dynamics and the sharp rise in energy and transport costs.

31 T I L E I N T E R N AT I O N A L 1 / 2 0 2 1

new innovative product introductions continue to be a priority in keeping with the main trends in the world market.

In 2022 we expect to continue to grow in all the regions where we operate, particularly in Mexico and the US, respectively our largest and second largest markets. We also see good opportunities for continued expansion in Central America and China.

Overall our outlook is very positive but also challenging, with strong competition as capacity is freed up this year and expansions come online in different countries.

Ceramic tile is a globalized marketplace, so it is important to be innovative in terms of product design, quality, marketing and customer service and to keep manufacturing facilities up to date with the latest technology to guarantee efficiency, productivity and the highest product quality standards.

IN THE SPOTLIGHT

VICTOR D. ALMEIDA, CHAIRMAN OF THE BOARD OF INTERCERAMIC The US market is expected to see healthy growth over the next three years. The housing deficit is propelling residential construction, which in turn is pushing up the consumption of ceramic tiles.

Due to the pandemic and a sharp rise in demand, ceramic tile stocks have been depleted worldwide. This demand will probably cool off a little in 2022 but it should remain healthy. For Interceramic, the strong growth in consumption led to an 8% increase in US market sales in 2021 over the previous year. The group’s total revenues grew by 20% over 2020, reaching a record level of $610 million.

We are continuing to invest in new technologies to keep our manufacturing facilities up to date, while

pect to continue growing with additional capacity and added focus on product and customer segment mix diversification.

The biggest change in 2021 came from the acquisition of the Roca Tile division. The transaction added production and business in Europe and Brazil as well as distribution in the USA. The Roca Tile take over was a fundamental milestone for our group growing into new geographies with higher end products.

Cost increases and logistic difficulties in the economy are disrupting the market and allowing for consumption pattern changes. Particularly as cost of energy spikes, which is the main factor in production costs, as well as transportation costs. At the same time having logistics network with warehouses across the USA and production in Mexico allow us to transform some of those difficulties into opportunities to gain market share. ✕

SERGIO NARVAEZ, WALL&FLOOR TILE VP AT LAMOSA GROUP Tile consumption increased in 2021, reaching the 2018 levels after two years of reduction. During the last few years, the ceramic tile industry has had strong competition from other floor covering products, such as plastic-based flooring (LVT), mainly in residential applications due to lower installation cost.

On the other hand, tile continues to grow with high-end products, new applications and spaces, such as large porcelain slabs and outdoor pavers, as well as new designs in different styles, contemporary, classic and retro.

The Lamosa Group experienced solid growth particularly in our key markets such as Mexico, USA and South America. The increase in tile consumption allowed the group to achieve organic growth not without some tensions between demand and supply output. For 2022 we ex-

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TIMELESS ELEGANCE

ONICE IRIDE ONICE IRIDE

www.avaceramica.it

Sabrina Tassini

THE WINNING FOR MULA OF ARIZONA TILE has grown during the years into a nationally recognized commercial and residential distributor.

Now, the still family-owned Arizona Tile, currently headquarted in Tempe, has become one of the largest independently-owned importers of

stone, tile and quartz in the United States, offering more than 300 varieties of granite, marble, quartzite, limestone and travertine, over 65 colors of Della Terra® Quartz, plus unique glass mosaics, porcelain tiles and other design creations.

IN THE SPOTLIGHT

After 10 years of playing football at the collegiate and professional levels, Heisman Trophy winner John Huarte decided to focus his leadership and team-building skills on a new business endeavor. Thus, in 1977 he founded Arizona Tile in San Diego (CA), which

customers. We also have a commercial sales team focused on specifications across the country and we reach our remodel industry customers through our showrooms, dealers, contractors and residential designers.

Tile International: Mr. Huarte, can you give us a quick overview on Arizona Tile’s network?

Mark Huarte: We primarily operate in the middle and western United States with 23 full-service showroom locations and 3 distribution centers. However, we closed commercial sales in all 50 states last year. Our physical sites are west of the Mississippi river, but our sales transactions, specification teams, and relationships are national. Our porcelain offering includes tiles manufactured in Italy, Spain, and the United States. We are proud to have many national and regional homebuilders as our

Tile International: The story of your company starts from afar and reaches the present day, counting numerous successes. Your “brand” has established itself as an undisputed point of reference throughout the whole territory and maintains a leadership position in the industry that has been able to be passed down from generation to generation and keep up with the evolution of the market. Is there a teaching from your father which you still consider a precious “evergreen” for the growth of your business?

34 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

We talked to Mr. Mark Huarte, founder’s son and co-owner, to learn more about the company’s successful business and look at the industry through the eyes of a market leader.

M. Huarte: The teachings of my parents John and Ei-

which is not customary. Those 105 employees have Chiara Bruzzichelli been instrumental in continuing our Arizonac.bruzzichelli@tiledizioni.it Tile culture through the years: recessions, recovery, growth, pandemic and tomorrow.

In addition to those 20+ year employees, we have approximately 400 employees who all have greater than 5 years of service. With over half of our total employees having been with our company for more than 5 years, we have been able to maintain a consistent customer experience.

Regarding our inventory level, we acknowledge that our available stock has never been more critical than it is today. Our commitment to maintaining our inventory has only grown during the pandemic and ongoing freight challenges. We made a conscious decision to increase our overall inventory at every location during the past few years. We even added a fourth distribution center to handle additional overstock. Our inventory levels are currently at an all-time high which we believe is justified.

leen Huarte, founders of Arizona Tile, are so many it is hard to express with just one or two moments. I like the term “evergreen” so I will talk to something that has never changed: a family drive to continue. It sounds simple, but it’s not. To continue through four decades of business takes incredible stamina, confidence, humility, steady leadership, and perseverance. Perseverance is the “evergreen” word that best describes the business mentality of Arizona Tile. It’s the ability to keep doing something in spite of obstacles. Steadfast in doing something despite how hard it is or how long it takes to reach the goal.

Tile International: What are the pillars of your current winning formula that make Arizona Tile an industry leader?

M. Huarte: Our pillars are people and Inventory. Regarding the first aspect, we have 800 employees, 105 of whom have worked with Arizona Tile for over 20 years,

35 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

IN THE SPOTLIGHT

Tile International: Focusing on your relation-

Tile International: Can we also assume that you asships with customers in the industry, you seem to sign a key role to customer service in your business be involved with various organizations. Do you pro- strategy? vide training for your customers and those in your M. Huarte: Customer service has always been at industry? the core of Arizona Tile’s business model. In addiM. Huarte: Absolutely yes. Arizona Tile supports tion to our breadth of inventory, our level of custommultiple professional trade aser service sets us apart from our sociations, industry tradeshows, Perseverance is the “evergreen” word competition. The high expectaContinuing Education Cours- that best describes the business tions we have for the level of cuses, and Product information- mentality of Arizona Tile. It’s the ability tomer service we deliver tranal events. Among the most re- to keep doing something in spite of scend many decisions we make cent events hosted, sponsored, obstacles. Steadfast in doing something across multiple business funcor chaired by AZT, there were for tions. We provide many oppordespite how hard it is or how long it example: NSI Fabricator Virtutunities to educate both our custakes to reach the goal. al and on-site Events, numerous tomers and consumers about our NTCA Workshops at our branchproducts and the varied opportues in different cities such as Dallas, Seattle and Al- nities for their installation. buquerque. We also sponsored the NEWH gala in L.A. (December 13, 2021). Our commitment on this Tile International: What services would you like to front will also continue through 2022 as we already be implemented by the manufacturers, your suppliers, have multiple events planned. to facilitate you in your daily activity?

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regardless of their location. Indeed, we have some nuance differences by market, but consider a custom home built in Big Sky, Montana: the owners may be from Seattle/San Francisco/Scottsdale; the designers may also be out of the market. The designs and architecture have almost no restrictions. Great designs are being accepted, implemented, and inspired at the pace of all fashions online. Clients and designers are taking what they love or what they previously used to other destinations and projects across the country.

Many of our best-selling tile collections, quartz colors, and quartzite slabs are consistently best-sellers across all locations.

M. Huarte: We are asking our suppliers to improve inventory levels and visibility of production schedules. Having weekly updates or availability to view inventory on hand is becoming instrumental. The supply side is already facing significant freight delays; we can not compound freight issues with low fulfillment rates from our key suppliers.

The 2021 fourth quarter fulfillment rate was unacceptable; factories with stretched production dates left Arizona Tile with inventory gaps. We have recovered but at the cost of having to overcompensate with additional stock.

Tile International: Based on your experience,

Tile International: Due to the pandemic, we all have

could you tell us the differences you encounter from state-to-state in terms product trends and market demands?

M. Huarte: Surprisingly, the differences are not as great as one might expect. With homes being remodeled and new homes being built, many customers are interested in what is new and exciting in our industry

been forced to spend more time in our homes and are therefore fixing things we’ve neglected, planning improvements, and making our homes more suitable for our lifestyles. How much do you think this has influenced the renovation market and consequently, the interior finishing market?

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IN THE SPOTLIGHT

M. Huarte: This factor has undoubtedly had a great impact on the remodeling sector. In this sense, the results of the Survey promoted by the National Association of Home Builders (NAHB) perfectly sum up our experience.

According to the report, “a desire for better amenities is the most common consumer motivation for remodeling, followed by a need to repair or replace older components, and a desire or need for more space. Moreover, as home prices and interest rates rise, many wouldbe home buyers are instead opting to stay put and make improvements to their current homes. Especially among older home owners, aging-in-place and universal design projects are becoming increasingly popular.” Specifically, bathrooms and kitchens continue to top the list of the most common remodeling projects, as confirmed by the survey too: among all projects of the last year, 74% were primarily bathrooms while 67% involved kitchens. This has certainly led to an increase in sales of finishes for these environments and we think that the trend will definitely continue in the near future.

pany and industry analytics are a significant factor in determining our strategy and due to the nature of digital platforms as well as our company/management structure, we are able to be nimble and quickly make changes.

We understand the value of being where our customers are, in terms of looking for our products, as well as providing various tools to educate our customers, and help them visualize how our products will look in their projects.

These will continue to be our focus as we continually adjust to market conditions.

Tile International: Summing up, how did your 2021 end and what are your goals for the forthcoming periods? Are you planning to open other locations?

M. Huarte: Despite challenges with the labor market, supply chain and global freight, we are very pleased with our overall 2021 results of 435 million. Portland, Oregon and Boise, Idaho are our two newest locations. They are now fully operational and we look forward to developing both markets.

Our next location is Reno, Nevada due to open May 2022. We also remain optimistic with the three pillars of our core business: commercial, new home and remodel.

Moreover, additional locations, new products, and overall sales growth are foreseeable. ✕

Tile International: The contingencies of the last two years have also pushed the accelerator on the so-called “digital transformation”. A phenomenon that has affected all sectors across the board. Have you grabbed the chance to implement new digital services, tools and strategies?

M. Huarte: At Arizona Tile we have been focused on our digital marketing initiatives for a number of years, therefore we felt well-positioned as the pandemic led to some changes in research and purchase behaviors. Our com-

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Discover ROCKIN’ and ART WALLS @ flavikerpisa.it Brand of ABK GROUP

Milena Bernardi

R AK CER AMICS LO OKS TO EXPAND IN SAUDI AR ABIA growth, the Emirati multinational’s annual revenue reached AED 2.86 billion (€687.5 million at the 31/12/2021 exchange rate), up 21.8% on 2020.

Total gross profit margin for 2021 reached an all-time high of 36.2%,

total EBITDA increased by 32.7% to AED 501.3 million (more than €120 million) and net profit grew by 102.5% to AED 298.1 million (€72 million), an increase of 102.5% on 2020 and 45.3% on 2019.

IN THE SPOTLIGHT

The 2021 results announced by RAK Ceramics on 7 February demonstrate that the Ras-al-Khaimah-based ceramics group has fully capitalised on the gradual return to normality. After four consecutive quarters of revenue

Abdallah Massaad, CEO of RAK Ceramics

All three divisions contributed to the group’s growth: tiles revenue rose by 21.3% year-on-year to AED 1.95 billion (€468.7 million); sanitaryware revenue grew by 17.5% year-on-year driven by all markets except Saudi Arabia; tableware revenue improved by 73% year-onyear after being badly hit by the pandemic in 2020 due

to its strong presence in the food service and air transport segments.

All geographical markets recorded double-digit sales growth, the only exception being the UAE domestic market where the slowdown in the project segment led to a decline in tile sales and a 3.1% fall in overall revenues.

40 T I L E I N T E R N AT I O N A L 2 / 2 0 2 1

Chiara Bruzzichelli

In India and Bangladesh, where RAK Ceramics has its own facilities, the group reported revenue growth of 60.9% and 30% respectively. In Europe, a larger customer base enabled the group to increase its revenue by 17% year-on-year despite a decline in the final quarter of the year due to higher shipping freight rates caused by the global shortage in shipping containers.

Revenue increased by 48% in the Middle East, with the

exception of UAE and Saudi Arabia. And itc.bruzzichelli@tiledizioni.it is in Saudi Arabia – where sales continued to rise, closing the year at +26.7% – that RAK Ceramics is focusing its attention with a view to a forthcoming expansion project abroad.

The launch of the greenfield project for a new tile factory in Saudi Arabia was announced by CEO Abdallah Massaad, who gave us further details about this and other development programmes.

Glamour by Elie Saab, Living

41 T I L E I N T E R N AT I O N A L 2 / 2 0 2 1

Tile International: What are your aims for the new

Tile International: Which segments of the Saudi con-

site in Saudi Arabia?

struction industry are the most dynamic and are fuelling the surge in ceramic tile consumption?

A. Massaad: The construction industry in Saudi Arabia is booming as a result of significant government investment in housing and infrastructure development projects. As a result, we have seen a substantial increase in demand for products suited to residential and commercial construction projects in the transport, infrastructure, hospitality and retail sectors.

Abdallah Massaad: Saudi Arabia continues to be a

IN THE SPOTLIGHT

significant growth market for RAK Ceramics, and by establishing a facility in the Kingdom, we can capitalise on the opportunity to further strengthen our premium brand positioning and offer differentiated products compared to local manufacturers. We are excited by the project, but it is still in a very preliminary stage. We have a team of experts who are currently evaluating all options and preparing a roadmap for development.

Preziosi collection

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Preziosi Collection

Glamour by Elie Saab

The construction industry in Saudi Arabia is booming as a result of Soft lux by Elie Saab, Kitchen

Tile International: RAK Ceramics’

significant government investment in

housing

and

infrastructure

Tile International: How have you revenues have increased significant- we have seen a substantial incre- mitigated this increase in costs? ly in all your key markets, with peaks ase in demand for products suited A. Massaad: In India, we have fixedof 30% in Bangladesh and 61% in India. to residential and commercial price contracts for our Samalkot What factors have driven the growth construction projects in the tran- plant, but price increases have afsport, infrastructure, hospitality in these countries? fected our plants in Morbi, Gujarat.

A. Massaad: We have seen a strong and retail sectors.

However, we have mitigated this imperformance and positive business pact through production optimisasentiment in India and Bangladesh as lockdowns and tion. In Bangladesh, gas is very cost-effective. In the logistical restrictions have eased. This has boosted the United Arab Emirates, we source our natural gas directeconomy and driven demand in the ceramic tile sec- ly from RAK Gas, and we have a fixed price for specific tor, bringing better than expected results. Our business volume consumptions. in Bangladesh demonstrated resilience and reported strong growth supported by the introduction of differ- Tile International: Given your robust growth in India entiated products for rural and premium segments. In and Bangladesh, are you planning new investments?

India, we have witnessed a strong turnaround, with per- A. Massaad: We are upgrading our facilities in Informance surpassing pre-pandemic levels. This per- dia and Bangladesh, which will enable us to produce formance was underpinned by improved profitability, more oversized and higher-value tiles. In the United Ardespite significantly higher fuel costs. ab Emirates, we are expanding our tile and sanitarydevelopment projects. As a result,

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IN THE SPOTLIGHT

Travertinum by Elie Saab

Soft lux by Elie Saab

Royal by Elie Saab

ware production capacity, and we are also extending our tableware offering by introducing Bone China products. Innovation, technology, and sustainability are key pillars in the RAK Ceramics’ manufacturing philosophy, and we are always looking for ways to improve our capabilities.

online and offline presence with the launch of our eCommerce platform and new outlet stores and showrooms across India, Bangladesh, Europe and Saudi Arabia. We look forward to introducing various new products and collections and strengthening our collaborations with international brands, such as ELIE SAAB, a well-known fashion and design brand with whom we have signed a long-term partnership agreement. We presented the first collection of surfaces and bathroom furniture developed through this partnership during the Dubai Design Week in November 2021.

Despite rising input costs and supply chain disruptions, we aim to sustain our current operating costs. We will continue to improve our productivity and efficiency and upgrade plants to enhance sustainability and profitability. We will also increase selling prices to offset the increased freight costs in Europe. ✕

Tile International: What are your expectations for 2022?

A. Massaad: Following our strong performance in 2021, we are cautiously optimistic about positive growth in 2022. The easing of COVID-19 lockdowns and restrictions across all key markets have enabled economies to open up and rebound. Despite the latest challenges, our priority in 2022 is to protect our market share and further strengthen brand perception in our core markets with a sustained investment. We are excited to strengthen our

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NEW POOL AREA FOR CAMPING J E S O L O I N T E R N AT I O N A L tourism based on the reviews of the guests of the structure. The award-winning five-star village is located near the lighthouse of the city of Jesolo, on the Venetian coast, and is managed by Jesolo Turismo Spa.

Camping International boasts many records in Europe: one of these is being the first zero-carbon campsite.

The “CO2 Neutral” concept is fully pursued in every aspect of camping management: from electricity for the operation of swimming pools and all commercial activities as well as for air heating in residential units and service areas, to gas methane used for heating the water

and for the kitchen of the restaurant, as well as fuel for the means of supply and maintenance of the structure.

The solutions adopted to reduce waste and fight pollution rely on the photovoltaic system and other high-efficiency systems, on class A appliances and on green areas realized with native plants requiring reduced irrigation. Furthermore, the campsite organiz-

PROJECTS

Club Camping Jesolo International has been the best campsite in Europe for nine years according to Caravaning. The prestigious nomination was awarded by the most important magazine dedicated to outdoor

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Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

es training activities on environmental issues for its guests, uses centralized ecological islands for waste collection and encourages the consumption of natural and organic products both in the restaurant and in the supermarket available to campers.

Club Camping Jesolo International enjoys a strategic position on Jesolo coast, near the pedestrian area of​​ the city, a focal point for entertainment and nightlife in every season, and direct links to Venice. Camping International is the first all-inclusive campsite for all its services, both internal and external to the structure: from the water park to the golf and minigolf courses,

from the go-kart track to the pirate galleon, from the private beach complete with all the equipment to the brand new housing units equipped with every comfort.

A new swimming pool area In July 2021, the redevelopment of the swimming pool area was presented by the Bezdikian studio which involved Impertek for the complete refurbishment of the flooring to improve its aesthetic performance.

The aim of the intervention was to create an elegant environment using high quality materials and cutting-edge technological solutions while preserving

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PROJECTS

the green vocation of the structure.

The entire area is equipped with a 1200 sqm swimming pool on which the scale replica of a 17th century Venetian galleon stands out, equipped with water cannons and 5 water slides, plus 3 whirlpools, a stage for shows equipped with cutting-edge technologies and an American style structure with motorized cover.

The heat pumps and the water treatment system are powered by the photovoltaic system.

The flooring of the solarium did not need to be levelled but to be removable in case of future works and maintenance. Furthermore, it was necessary that the tiles could be drilled in correspondence with the support of the beach umbrellas, equipped with solar panels and an integrated system that allows the management of opening and closing as well as the use of the built-in safe, thanks to an RFID chip.

For the flooring, 120x60 cm ceramic tiles were used laid directly on the gravel thanks to more than 7000 pieces of 7 mm Elastic Plus with 16 mm high heads and which create 2 mm thick joints, avoiding cementing the area and thus allowing the flow of rainwater. The tiles along the edge of the pool, on the other hand, were glued to

ensure greater stability and safety of the flooring. The perimeter of the swimming pool area was closed with a profile of sheet metal and white stones to delimit the passage to the green areas. It was also possible to create the access ramp with the use of supports.

The Elastic Plus supports are part of PEDESTAL LINE

by Impertek and are designed for installation directly in contact with the laying surface; thanks to their particular shape they are compatible with all the heads of the MegaMart series supports. They allow the optimal laying of any type of flooring, both for the use of tiles and decking, the soft and non-slip material with which they are produced always guarantees maximum stability of the finished floor.

The green philosophy and attentive to technology of Club Camping Jesolo International is perfectly combined with that of Impertek which is aimed at environmental sustainability and the quality of its products. All supports, in fact, are produced from controlled industrial plastics, recycled and recyclable again at the end of their life cycle and are the result of careful technological research that guarantees the high standards of certified Made in Italy quality. ✕

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Collection Sakar Antracite | info@pietredarredo.com | www.pietredarredo.com

ufficio marketing Colmef

make your dreams come true.

RO Z Z ANO SP ORTS C E N T R E

BY S B G A RC H I T E T T I SBG ARCHITETTI’s architectural plans for the new Rozzano Sports Centre in Milan (Italy) involved the construction of a small amateur and competitive football complex, equipped to host local events on

public holidays.

The distinctive structure of the building and its countryside location make the new sports centre a landmark and a gateway to the Parco Agricolo Sud sheet metal infill wall panels enclose the unheated areas and, with the exposed concrete roof, provide the connecting element between the two volumes of the building. The facade of the changing rooms overlooking the pitch is finished in grey plaster. Three partitions running parallel to the facade conceal and separate the entrances to the changing rooms from the pitch.

The outdoor areas delimited by the perforated sheet metal cladding are also lit from above, with indirect natural light diffused by sun screens integrated into skylights. The lighting design of the signal-yellow corridor forms an integral part of the design of the building’s

PROJECTS

The architectural plans draw a clear distinction between the two volumes by using different materials.

The “tower” is clad with Casalgrande Padana Diamante Boa ceramic tiles of different sizes, with an iridescent finish. The north-west side of the changing-room block features custom-made laser-perforated sheet metal infill wall panels with a RAL 5008 greyblue powder-coated finish. The decision to superimpose two layers of perforated sheet metal gives the facade a distinctive design. Its decoration then gives rise to dynamic, three-dimensional effects that change depending on where you view the building from. The

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Milano. The building is divided into two volumes: a “tower”, which accommodates the bar, and a linear volume, in which the changing rooms are located. The public entrance to the sports centre is located in the space that links the two volumes, and there is a

Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

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PROJECTS

main facade. Thanks to the perforation of the cladding, you can see the light getting brighter near the entrances to the changing rooms. This effect accentuates the dynamism and three-dimensional nature of the decoration of the facade panels. The design for the artificial lighting of the corridor is intended to reproduce the same effects after dark.

CREDITS •

CLIENT: Rozzano Municipal Council (province of Milan)

•

TYPE: Sports Centre / Newbuild

•

AREA: 920 m²

•

LOCATION: Rozzano (province of Milan)

•

DATE: 2021

•

ARCHITECTURAL PLANS AND DIRECTOR OF WORKS: SBG ARCHITETTI

A facade made of Diamante BOA 10x20 tiles •

The covering of the facade uses Casalgrande Padana Boa tiles in a single size, with the various available patterns, vertically offset by half a tile’s length.

Use was made of all the available tile patterns, in both the diamond and smooth format. The tiles were laid according to a specific mathematical rule, so as to randomise the succession of different patterns and create a thoroughly variegated surface that reflects the light and colours of the landscape, in such a way that each tile avoids duplicating the reflections of the surrounding tiles.

The result is a vibration of light and colour reflected by

PHOTO: Daniele Pavesi

the characteristic iridescence of the Boa tiles, which enhances the appearance of the architecture and the way it fits into its setting.

The architects opted for silver, to match the colour of the facade with the dark blue of the rest of the sheet metal facades.

Interior floor and wall coverings All of the interior floors and walls of the changing rooms and bar are tiled with Casalgrande Secura 30x30 New York R11 technical tiles in anthracite grey. ✕

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AUTHENTIC ITALIAN TILING TECHNOLOGY montolit.com

FROM COV E R I NG S TOP 10 TILE TRENDS What’s trending in tile this year? Coverings, the largest international tile and stone exhibition and conference in North America, announced the top 10 tile trends for 2022.

The tile trends were gathered and forecasted by

the three leading international tile associations and sponsors of Coverings, Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain and Tile Council of North America (TCNA).

TRENDS

Emilceramica’s Tele di Marmo Onyx celebrates the baroque trend.

Captivating Colors Tile Trend, with three palettes: “Celebrating Ceramics in Color” – The industry is circling back to some intriguing classics from centuries past.

These are ceramics that are not trying to mimic anything, instead honoring the rich and artisanal history of this material and industry such as weathered edges, classic glaze techniques and traditional patterns. This celebration of ceramic roots plays beautifully with preceding trends and is often seen in soft color tones like greens with twilight undertones, peachy- and chestnut-brown terra cotta hues, creamy tans, sandy beiges, and even Santorini Blue.

“Earthy Jewel Tones” – Because of the pandemic quarantine, the world is ready to invite more natural colors into the home and onto the walls. Jewel tones that can be found in nature, including amber, brick, emerald, and aquamarine hues, are popular palettes for tile in 2022. Leafy greens and rich clay colors give us a grounded connection to the outdoors.

“Pastels” – Dovetailing with a ubiquitous feeling of romanticism, ceramic manufacturers are incorporating pastel colors like sage, mint, rose, and sky blue to their collections, which add a soothing and organic effect to interiors.

These hues also fit into larger color trends in the industry such as Colors of the Year.

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Del Conca’s Dinamika Travertino explores dimension through tile

Bas Relief Tile Trend: From rounded edges that simulate ancient stone to low relief that add depth and structure, manufacturers have invested heavily in new technologies this past year to create ceramic and porcelain tiles that break through the third dimension.

Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

Baroque Tile Trend: In the 17th century, the Baroque style dominated European art and architecture, defined by a sense of movement and grandeur.

Similarly, these tiles are full of exuberance, particularly when produced on floor-to-ceiling porcelain slabs. Many tile manufacturers are producing dramatic marble looks with striking colors and heavy veining while others offer luxurious tiles with gold detailing and reflective surfaces.

Equipe Argile, Portobello America Terralma 1 and Marca Corona Multiforme

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Itt Ceramic’s Tokio collection speaks to the trend of simple, clean interiors

TRENDS

Crisp & Clean Tile Trend: During this new era of ceramic design, a more delicate approach will run parallel with artisanal textures and organic materials. Smooth compositions, hushed textures and minimalistic patterns will lend a sense of balance. The seeming dissonance in style serves to highlight and praise differences by showcasing unlikely pairings throughout designs and the harmony that can be found.

Golden Arches Tile Trend: Curvaceous forms of arches and softly rounded rectangles that characterize art deco design find a niche in 2022’s design language. A nod to organic shapes while retaining the straight gridlines of a tile matrix, these curves bring a sense of whimsy and approachability to even the most austere and luxurious aesthetics.

Manhattan Road in Ivy by Argenta celebrates curves and arches

Aparici’s ArtDeco collection in Black Spritz Natural infuses a space in pattern

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Plaster Looks Tile Trend: Thanks to the current trend toward nature and earthy elements, textured wall treatments are having a resurgence. Most notably, are the textural appearance and subtle color variations that replicate the artistic layering of plaster. Plaster looks bring an immediate warmth and richness to walls as well as an artisanal touch.

Get the look of plaster with MileStone’s Plaster 2.0 collection

Polarized marble looks offer organic variation.

Shown here: Grespania’s Izmir in Azul

Murals Tile Trend: With extra-large sizes and super-thin profiles, ceramic tile is becoming an increasingly attractive alternative to wallpaper. Many manufacturers offer large portfolios of patterns to choose from, including large florals and historical patterns like toile, chinoiserie, and damask, showcasing the artistic capabilities of designers combined with the durable advantages of porcelain.

Polarized Marble Tile Trend: While white marbles still reign supreme, the fierce stone look of the past takes a back seat to the refined spectrum of the marbleized look. This new approach retains the organic variation of a veined stone with an overall aesthetic that is more homogenic with a symphony of texture, finish and effects.

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Shapes Scaled Tile Trend: As last year brought oversized hexagons, 2022 brings various, other oversized shapes, such as triangles, diamonds and parallelograms, as well as their counterparts: pocket-sized hexagons and polygons. Configured in eye-catching patterns, these shapes of various scales offer a contemporary twist on a classic design element. They are the perfect complement to standard square and rectangular field tiles.

TRENDS

Florida Tile Serendipity offers a contemporary twist on a classic design element

Warm Stones Tile Trend: Stone looks are a great way to add natural allure and texture to a space. With the general warming up of color palettes the past few years, it should only follow that stone looks are also heating up, color-wise.

Lamosa's Savvy Stones in Caramel embraces warm tones

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visit us at

Booth C6618

April 05-08, 2022

www.ceramicaro n d in e.it

RAK CERAMICS

W H AT ’ S N E W ?

RAK Ceramics presents Klima, the new generation of ceramic surfaces that, thanks to special materials, is able to absorb and repel heat according to individual needs.

Suitable for both indoor and outdoor applications, for flooring or external walls, to achieve maximum comfort with minimum energy impact.

When installed on outdoor flooring, Klima repels the heat from sunlight, resisting high temperatures. Even with significant sun exposure, the surface is not burning hot and floor remains cool and pleasant to walk on with bare feet.

When applied on indoor flooring, Klima retains room heat and releases it over the entire surface, producing a warmer feel than a standard floor. Ideal for surfaces that provide a wood-like effect, imparting a warmth and a comfort to be experienced.

On external ventilated façades, Klima helps limit heat dispersion while maintaining a steady indoor temperature. An innovative solution that helps reduce room energy demands.

Among the collections featuring Klima technology is Salento, a stone-effect ceramic surface suitable for floor and wall coverings. Through Salento and other stone collections, RAK Ceramics reinterprets the ancestral charm of stone and transforms it to one of the most preferred materials in contemporary architecture. Solid, durable and extremely versatile, the stone-look tiles have special features and a highly attractive visual impact. A traditional mood that is able to define interior design projects with a modern appeal.

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VITRA Atelier 01 draws its inspiration in its geometric forms from the Bauhaus movement, which guided architecture, design and art in the 20th century. The collection consists of glazed porcelain tiles with matt surfaces, 11 different design selections; 9 decors and 2 base colours in 15x15 size, inviting designers to experiment, play and create, with patterns which look like painted with coloured pencils on a textured paper. Atelier 01 has been conceived in a system structure that will inspire countless mix & match designs with different tiling combinations. All tiles are suitable for both floor and wall use in order to give an authentic modern identity to residential living spaces.

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W H AT ’ S N E W ?

SERAMIKSAN

The new Artisan Series of ceramic tiles adds a rich look to walls with its different brush-effect surfaces, providing a rustic atmosphere.

The collection, available in 10x40cm size, focuses on Grey, Petrol and Anthracite colors, counted among the trendiest shades for modern interiors, and different patterned motifs. Moreover, the Artisan Series, is suitable for combination with other Seramiksan series of tiles in larger sizes and more essential style to enhance every kind of domestic environments, giving them a hint of originality.

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W H AT ’ S N E W ?

SCH LÜTE R-SYSTE M S

The 2022 version of the popular Schlüter-JOLLY profile features a completely new profile geometry with a 90-degree angle. Thanks to this improved geometry, professional tile installers can now apply the elegant, unobtrusive profile much more easily, especially in wall areas, for instance to protect the edges and corners of tiled on-wall installations or when creating half-high screening elements. In combination with a stylish profile, such dividers can be used as a convenient shelf option. The product range also includes an innovative corner solution for snap-in connection with the profile. In this way, corners can be installed neatly and simply without visible profile mitre cuts or additional adhesive.

The new JOLLY wall profile offers efficient protection for tile edges and corners to meet the demand for discreet yet attractive design. With its slim visible surface and numerous material and colour choices, including the popular TRENDLINE finishes, the profile is an ideal match for current tile and natural stone design trends.

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F A C T O R Y S P A C E - C E R D I S A R I C C H E T T I : F R O M D E S I G N T O R E A L I Z AT I O N DR TECNICA S.R.L. V I A 2 G I U G N O 9 - 4 1 0 4 2 F I O R A N O M O D E N E S E ( M O ) - I T A LY T E L + 39 0 5 3 6 9 2 1 7 2 1 - F A X + 39 0 5 3 6 9 2 1 7 3 5 i n fo @ d r t e c n i c a . i t

TECNICA

design. create. produce.

W H AT ’ S N E W ?

GRECO GRES The company presents FRONTEK, an extruded technical porcelain tile designed for façade cladding. An architectural solution that comes in multiple finishes and formats, including XXL pieces, to adapt to the diverse needs of the building world.

The XXL formats, from 1000x3000mm to the singular 800x1600mm, maintain the same physical and mechanical characteristics recognised for the entire Frontek line, highlighting: resistance to breaking strength of over 6000N, water absorption below 0.5% and imperceptible moisture expansion with values of less than 0.1mm/m and its lightness. All this contributes to offering greater resistance and stability to the pieces, avoiding any risk of cracking and preventing dirt from penetrating, ensuring their unalterable permanence over time. The Frontek ventilated façade system offers multiple advantages for the energy renovation of buildings, among which the following should be highlighted: • It makes it possible to install the system without the need to remove the existing enclosure.

• It eliminates the pathologies derived from the presence of environmental humidity in the building.

• It provides a significant improvement in the existing thermal/acoustic insulation, protecting the building from external atmospheric agents.

• Energy efficiency. Rational reduction of energy consumption and expenditure (between 15% and 35%), achieving significant domestic savings as well as thermal comfort.

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CERSAIE OPEN TO EVOLUTION Bologna, 26 - 30 September 2022

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International Exhibition of Ceramic Tile and Bathroom Furnishings New proposals for the evolving world of architectural design.

from 19 September to 7 October 2022

Promoted by

CONFINDUSTRIA CERAMICA

www.cersaie.it

In collaboration with

Organized by

With the support of

PROGRESS PROFILES

W H AT ’ S N E W ?

Prodeso® Drain Membrane waterproofs, drains and decouples any type of ceramic or marble floor tiles, including large formats. The membrane consists of five different layers: a high-density polyethylene (HDPE) panel incorporating a raised pattern of circular-based truncated cones 5 mm or 8 mm high (depending on model), with a layer of grey, polypropylene, water-permeable non-woven fabric heat-sealed to it. The underside of the membrane has a hydrophobic polypropylene spunbond fabric glued to the polyethylene, which extends beyond the polyethylene panel by about 7.5 cm on one side and is waterproofed with polypropylene film for a distance of 15 cm. This spunbond fabric safeguards the gluing of the membrane to the substrate. Prodeso® Drain Membrane ensures excellent drainage under the tile. After application, it boosts the adhesive drying process, thus solving possible adhesive problems connected with freeze/thaw cycles. The “air chamber” helps vent vapour out, even when tiles are laid on subfloors that are not fully cured or over existing absorbent substrates. The decoupling effect of the new membrane neutralises the differences in rates of movement between the subfloor and the tiles, thus preventing cracking and breakage.

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ROMANTIC AND DELICATE

IMAGINE IMAGINE

www.lafabbrica.it

PROFILITEC

W H AT ’ S N E W ?

Profilitec is a well-established, global manufacturer of flooring installation systems.

Founded in 1966 as Italy’s first producer of functional profiles, the company now exports to over 70 countries across 5 continents.

Profilitec’s offering encompasses 5 specific product categories: • A wide array of edge protection and termination profiles for ceramic floor & wall tiles, stair nosings, movement joints, balconies, baseboard and profiles for all flooring materials; • LEVELTEC®, an advanced tile lippage system; • UPTEC®, a modular pedestal system for raised floors; • SHOWERTEC®, a complete shower system including the new Profilitec SHOWERTEC® LINEAR line-drain; • FLOORTEC®, high-rated uncoupling membrane.

The most complete and diverse product offering in the category encompassing more than 8000 individual items.

The manufacturing processes include extrusion, cold rolling, coating and all other associated mechanical functions. The logistics capabilities, with US facility located in Charleston, SC, are unsurpassed in the category enabling the company to deliver to the continental US within 2 to 3 days.

The Profilitec product line is available from a network of select distributors Nationwide and supported by the Profilitec team of qualified sales professionals.

The company is guided by the principle of being the “choice of the professional” so that all products are engineered and designed to be “best in class” maximizing function, performance and value and to continuously innovate to develop new products and solutions for the benefit of the trade.

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international exhibition of technologies and supplies for the surfaces industry

ORGANIZED BY

IN COLLABORATION WITH

WITH THE SUPPORT OF

Ministry of Foreign Affairs and International Cooperation

W H AT ’ S N E W ?

ABK A collaboration between ABK and Studio OTTO – Paola Navone has resulted in the POETRY WOOD collection, the first chapter in a broader project called POETRY HOUSE which will consist of a range of surfaces, materials and graphic designs inspired by her most iconic and representative works.

POETRY HOUSE is an ode to life, a collection of surfaces that encapsulates the designer’s artistic experience and adapts it to other fields of application. The project underscores the value of the design process and reaffirms ABK’s presence in the world of design.

POETRY WOOD reproduces the most natural sensations of wood and enhances the graphic contrasts of the timber grain. The collection is available in four colours, Gold, Ecru, Oak and Mud, each characterised by appealing shade variation effects, and in 3 different plank sizes: 20x120 cm, 30x120 cm and 26.5x180 cm. The typically handmade decorations are appealing and exclusive, with distinctive wood patterns reproduced with textured plaster or astonishing metallic effects.

The Poetry Wood collection also coordinates effectively with all the surfaces in the Poetry Decor range, which consist entirely of patterns created by Studio Otto-Paola Navone available as both 120x280 cm slabs and in small 20x20 cm sizes. The small size range also includes 3 articles that revisit the Wood designs with a contrasting, stylised motif based on cross-sectional views of tree trunks.

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In the outset we grew by diversifying and proposing a deeper range of profiles for wall and floor coverings, to which we integrated installation systems.

LEVELTEC UPTEC FLOORTEC SHOWERTEC PROFILES COME AND VISIT US AT COVERINGS! Booth N 2162 w w w. p r o f i l i t e c . c o m

AVA

tions and a wide range of settings and spaces. From the 320x160 large size which showcases the patterning and the nature of the marble in its various nuances of tone, to the 60x120 size where the plurality of the graphic development enhances installation in any space.

W H AT ’ S N E W ?

ONICE IRIDE comes from the careful selection of sheets of inherently original natural onyx, characterised by excellent graphic development that enhances this marble with extremely highprint definition and depth of image. This new ceramic collection is designed for a variety of installation applica-

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Clay

WALL Clay Mustard&Ocean 10x10 . 4”x4” FLOOR Brooklyn · White 100x100 RET . 39”x39”

April

ITALCER S.p.a. • ELIOS CERAMICA • www.eliosceramica.it

W H AT ’ S N E W ?

CERCOM A single glance will suffice to understand the inspiration behind Ceppo di Grés, the new Cercom collection that interprets a natural stone, characteristic of north-western Italy, in full-body porcelain stoneware. The irregular texture, which features intrusions and stratifications, seemingly composed of heterogeneous materials is a well-known and noble presence in architecture, whose charm continues to inspire exquisite projects for residential and commercial interiors and exteriors.

Cercom’s constant stylistic research focused on chromatic selection to customize the unique graphic texture of the product. The greyish-blue nuances of the stone of inspiration, found in the Grigio version, are accompanied by the luminous Avorio, the elegant Sabbia, the eclectic Verde and the intense Nero. Versatile colours, well suited for use in architecture and furnishings as, with their countless details, they characterize a specific palette for each family of tones.

Ceppo di Grés features a natural finish that is extremely chic, yet with a rustic feel, and a version with an R11 grip surface, making the collection also suitable for outdoor use. The collection is available in sizes: cm 120x120, 60x120, 60x60

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ECO DESIGN

ECO Design is well known in the ceramic tile industry worldwide for providing high quality display-systems: binders, racks and cradles, drawer-units, sliding panels, tile-stations, slab-displays, technical walls for concept-boards, and much more. All items in the range are conceived to be functional, safe and long lasting.

For more than 30 years ECO Design has been offering professional design, thanks to skilled architects, and customization options thanks to the state of the art production plant based near Sassuolo in Italy.

A turnkey service is provided for the fitting of showrooms and shops or for the design and installation of exhibition booths.

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ELIOS CERAMICA

W H AT ’ S N E W ?

Clay collection relaunches the long tradition of the 10x10 format: the eight richly nuanced colors accompanied by two types of decorations offer multiple creative ideas, for suggestive coverings in line with the most diverse styles. Thanks to the vitality of the color, the brilliance of the enamels and the soft reliefs, the small format can conquer any domestic and commercial environment.

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COVERINGS 2022 Pav. Ceramics of Italy # C7633

ENERGIEKER There is also a new addition to the collection, in the form of “Arabescato”.

This draws inspiration from the beauty of natural marble, and reinterprets it in versatile ceramic panels, which are also suitable for the countertops of modern island kitchens.

W H AT ’ S N E W ?

Ceppo di Grè, EnergieKer’s large-format stone-effect panels (measuring 120x120 to 163x324) are now available in new colours. “Warm” and “Multi” complete a colour palette that alternates between warm and neutral tones, and imbues the collection’s floor and wall coverings with an even more elegant and contemporary allure.

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L A FA B B R I C A IMAGINE is a collection of decorated ceramic slabs that brings together the typical aesthetic of wallpaper and qualities of porcelain stoneware, namely non-absorbency and strength. Nine subjects interpreted in two sizes, 280x120 and 60x120, created by the desire to capture the beauty of nature and its hidden essence. Each decoration of the IMAGINE series is a mix of colors, textures and exotic plants, designed to adorn residential or commercial spaces with style and elegance. Through a slight change of light, IMAGINE takes on new life through the application of materials that enrich the surface: from the luster to the iridescent effect, to the relief effect that gives new sensations.

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W H AT ’ S N E W ?

MONTOLIT Masterpiuma Power 5 is the new super-professional tile cutter designed to face the most demanding ceramic cutting “challenges”.

The new line of machines is based on the fundamental advantage of an “All in One” and includes the distinctive characteristics that have made the “Masterpiuma” the worldwide leader in the field of professional tile cutters. Everything has been redesigned - in close collaboration with the Politecnico di Milano - and this cutter is made to tackle the most recent and innovative ceramic materials (including new formats of increasingly tough porcelain but also extremely delicate vitrified tiles).

The light alloy frames are sized and structured where the points of the greatest stress are, with the addition of “reinforcement brackets and ribs” that optimize the behavior of the machine for front cuts, thick cuts, or full body porcelain. Robust wings in die-cast aluminum are perfectly integrated into the frames, ensuring an improved support to large tiles with diagonal cuts, without leaving the machine profile.

The oversized goniometric square is almost symmetrical and can rotate both to the right (+ 45 °) and to the left (- 45 °), allowing precise cuts in succession at any angle thanks to the ingenious folding stop, also maintaining the impressive Montolit feature of being able to be closed within the shape of the machine. This is ideal for accuracy as well as setting up and closing quickly on the job site, handling and transporting.

The incision handle, ergonomically defined with the expertise of the Politecnico di Milano, contains many advantages including the ability for the operator to manage the incision depth and the splitting force. The pressure exerted can be controlled and modulated perfectly at your own discretion. The handle guides the operator according to the requirements dictated by the different materials, meaning that the operator can face structured, very thick tiles (up to 20mm) or very thin glass mosaic without any fear. In summary, the work in designing and modelling of the handle gives even more advantages to the sensitive nature of push incision cutting.

The Montolit P5 features the double trestle splitting system which

has a built-in scratch-resistant polymer. This is a single component piece which can be closed for normal cuts (this doesn’t require any retraction of the handle after the first incision), and then for example, opened for cuts on the corners of tiles or for mosaic sheets.

Also included for complex projects is an integrated lubricant which can be used when required, by giving a slight squeeze on the dispenser.

The tungsten carbide incision wheel, coated in titanium, is mounted directly and rigidly on the aluminum body and is clearly visible.

This is optimized with double sharpening to ensure the best performance on vitrified, on bumpy or on three-dimensional tiles, and is guaranteed for 5,000 meters, although quick and easy to replace if required.

The Range of Masterpiuma Power 5 super-professional tile cutters includes models 63P5 (cm 63x63), 75P5 (cm75x75) and 93P5 (cm 93x93) and the brand new 131P5 (cm 131x131) and 161P5 (cm 161x161) are added to better accommodate the latest trends in ceramic tiles.

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P R O F I L PA S When it comes to renovations, those on balconies and terraces are certainly among the most frequent interventions. For this purpose, and obviously also for new constructions, Profilpas has designed Cerfix® Protec, a complete, functional and modern range for the protection and finishing of these outdoor spaces.

Among the many available models, there is Protec CPGV, a perimeter draining profile in colour-coated aluminium, composed of a visible vertical part which covers the tile border and allows the outflow of rainwater, and a protruding part with holes to guarantee the further drainage of the water seeped under the tiles. CPGV can be used with tile thicknesses up to 12,5 mm, is available in 5 modern finishes and is provided with special accessories for the creation of outside corners, inside corners and junctions.

For outdoor spaces such as balconies and terraces, Profilpas also proposes WPstop 3, a waterproofing, uncoupling and anti-fracture membrane, to be installed before the laying of the floor. The lattice of communicating channels allows the vent of vapor pressure, thus making the membrane suitable for the installation on moist screeds and accelerating construction time.

The integrated use of Protec CPGV and WPstop 3 ensures an optimal protection of balconies and terraces and, consequently, a longer duration over time. There is also the possibility to choose other models of profiles, different in shape, material and dimensions, and other kinds of membrane to satisfy the most varied customer needs.

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W H AT ’ S N E W ?

RAIMONDI Raimondi renews and improves its RLS (Raimondi Leveling System) Wedge & Clip program. The new HD clips replace the original clips introduced in 2009 (which have become the market reference) adding improved performances and packaging. HD stands for Heavy Duty, since they offer the highest tensile strength within the Raimondi’s range. Also, they bear the peak at the maximum tensile strength longer. Final result is the HD clips are the best performant and easier to use clips ever offered by Raimondi, which flawlessly level even heavier tiles. In addition to that the design allow to insert the clips underneath the tile much easier, conferring the product greater ease of use.

Another improvement is the packaging which now allows for a faster and better product presentation. HD clips are available for joint sizes 1,5 / 2 / 3 / 4.8 mm (1/16” - 5/64” – 1/8” – 3/16”).

1 mm (1/32”) also available in dedicated design. They work with the same wedge and the same traction pliers as the old clips they replace.

LEVMATICAIR is the brand-new and absolutely innovative pneumatic pliers designed to tighten the wedge into the clip effortlessly (just push the button) and flawlessly. LEVMATIC AIR is conceived for those professional installers which do extensive usage of levelling system and require to improve both their productivity and ergonomics. By using pneumatic force and by adjusting both wedge insertion speed and applied pressure (the latter via adjustment on air-compressor) LEVMATIC AIR addresses both requirements. The long (over 9 meters) coiled cable guarantees a wide range of action. Designed for both right and left-handed.

Both HD clips and LEVMATIC AIR are Made In Italy.

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CERAMICA RONDINE Rondine presents a new granite-effect series with a strong character, just like the mountain range from which it takes the name. With its peculiar appearance, Himalaya is a collection that knows how to be delicate and vigorous at the

same time. Strong veining rests lightly on the essence of the material and five colors are available for any stylistic requirement. The collection is presented in three formats and two finishes to allow several flooring and wall solutions.

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DR TECNICA

W H AT ’ S N E W ?

DR Tecnica is overlooking at a new industry sector with the energy and precision which distinguish itself, the one of both company and private Showroom fitting.

The experience achieved in designing and developing new exhibiting systems is at the service of designers and dealers.

This is confirmed by the recent case history of Gehri Rivestimenti SA: the dealer has in fact chosen DR Tecnica as the main partner for the restyling of its showroom - an exhibition space of 300 square meters -, reference for interior finishes in the city of Lugano (CH). The design concept involved the creation of new tailored displays for the location and innovative solutions with big scenographic impact, joined with precise and effective construction supervision.

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M A R B L E WAV E S FOR MILKY’S CLOUD ROOM Milky’s, the well-known Toronto café that serves thoughtfully crafted coffee and seasonal specialty drinks, officially opened their second location, Cloud Room, in a shipping container at Stackt

Market. Embracing slow coffee, the new location features dynamically changing lights and a brew bar for making hand made coffee and tea.

“Cloud Room” earns its name from moving light that collects shadows in the three dimensional travertine pattern covering the walls and ceiling. The effect mimics the shadows of moving clouds across the wall. Light moves at a very slow pace; imperceptible when stared at, but noticeable over the time it takes to order and make a coffee.

Milky’s Cloud Room was designed and built by newly founded Full Fat Studio. Developed from the architectural language and graphic patterning created for Milky’s by Batay-Csorba Architects, Cloud Room achieves a familiar, yet new feeling. Changes in material, colour, pattern, and details create two distinct spaces.

Photo credit: Riley Snelling 88 T I L E I N T E R N AT I O N A L 1 / 2 0 2 2

POWERED BY

Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

“We wanted the second location to be distinctly Milky’s, while having its own personality. Slow coffee was an appealing concept, so we started thinking about how to create a space for slowness. Stone was our material choice, because of its age and solemness. Clouds were our concept because of their speed and unpredictability.”

Fraser Greenberg - founder of Milky’s and partner at Full Fat Design

*MATERIAL IN FOCUS “For this project, we provided a unique type of white travertine. Ordinarily, most travertines are vein-cut, which have that straight linear look. However, we decided to have the travertine in cross-cut pattern, in which we can see various cloudy patterns and movements. The overall aim of this project was to create an organic natural look. Thus, we had the travertine honed finished instead of polished. This way, it’s possible to see all the holes and natural elements in the stone.

The elongated diamond shaped tiles were cut using our CNC machines and then hand-polished. The surface of the tiles is concave (7 mm deep) in order to reflect light from above and below to emphasize the shapes and patterns. All the countertops and shelves including their supports are all from the same material maintaining consistency all throughout. The tiles on the walls extend to and cover the ceiling as well.”

Hirad Badizadeh - Marbela’s President

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MILKY’S Milky’s is a purveyor of coffee and happiness. The venture from Fraser Greenberg, who also co-owns eco-friendly, designfocused hardwood flooring company Relative Space, is centred around excellent coffee and tea, thoughtfully prepared and served. The uniquely designed stores create distinct interior experiences, with moving light and interpretations of their elongated diamond pattern. Now open at 28 Bathurst Street in Stackt Market, Milky’s aims to be a true Toronto-style coffee shop.

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A SPECIAL PRODUCT OFFERING Cloud Room features a brew bar to expand Milky’s product offering. Pour-over and siphon brewing add more ways to create specialty coffee and tea.

Milky’s is introducing Spirit Tea to Canada, a Chicago-based tea company focused on sourcing high quality teas direct from origin.

The brew bar will feature Milky’s second signature blend: Milky’s Filter, roasted by DAK Roasters in The Netherlands.

It will be served alongside beans from a rotating roster of roasters.

These new tools provide new possibilities for the specialty drinks that are released every season. Guided by seasonal flavours, feelings, and originality, the drink recipes are all made in-house. Each Milky’s location will also have an exclusive drink that suits the space and area.

Milky’s will also release their own food menu at Cloud Room, featuring seasonal foods to enjoy alongside coffee.

Menu to launch in November.

Retail shelves will be stocked with new items designed for Milky’s by local designers and makers: Foris Workshop, Anony, and Anson Ng at launch. New items from original suppliers, TOiNZ, Arita 2016, Taiwan Glass, and Mighty Jaxx will also be available.

The concept The idea that everything surrounding the offering is as important as the product - from presentation to hospitality - has helped shape the concept of Milky’s Cloud Room. Thoughtful design is everywhere in the space, from the narrow colour palette to the unique cups used for each drink, all to create a space that slows down time.

The entire interior was custom designed and fabricated to outfit the interior of a container. The travertine walls and ceiling were machine sculpted by Marbela*. Anony designed intelligent light fixtures to control the ambiance and create the cloud effect.

Other fixtures, such as fibre-optic counter lights, were customized to suit the space. A miniature sized herringbone wood from Relative Space covers the floor. ✕

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Reconstructed stone for a villa in the Italian hills The rustic style, with its distinctive features and widespread use of stone, has a timeless, eternal appeal. But how can we reproduce it in today’s residential interiors and exteriors without having an impact on the environment? One of the answers to this question is the reconstructed stone made by Pietre d’Arredo. This is an eco-sustainable product that safeguards nature and its dwindling resources, because it does not require the quarrying of large stone slabs. Painstaking research into the forms and colours of natural materials has resulted in the production of collections with outstandingly high visual quality, which perfectly replicate the many types of natural stone from which they draw inspiration.

The brand’s reconstructed stone was recently chosen for the interiors and exteriors of a delightful rural farmhouse set amongst the green hills of the Emilia region in northern Italy. For the coordinated coverings, the architects chose Arenal, an elegant product inspired by iconic natural sandstone, featuring irregular shapes and cleavages.

Pietre D’Arredo was born in the town of Gubbio, Umbria, the green heart of Italy. Colmef, with its 40 years of experience in the area of special products for the building industry, is one of the few companies worldwide that implements autonomously all stages of the production chain, from the selection of the stone for the realization of dies and moulds, up to the production of the stone itself, of the adhesives and of the grouts.

The Pietre D’Arredo finishing elements are the result of the union between tradition and innovation, accompanied by continuous research to offer you a unique and valuable product.

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6 DESIGN PIECES

- WITH A MATERIC SOUL A WOODEN SIDE TABLE BASED ON GEOMETRIC ABSTRACTION Produced by master craftsmen in Bangladesh, the materiality and composition of the award-winning Koroi side table, presented by MAJA, ensure that each piece is unique.

Capturing a moment in balance, the item juxtaposes weight with weightlessness. The geometric abstraction of the design plays on two distinct profiles, creating an elemental figure; while the base is soft in its curvature, the top is linear.

Cut at opposing grains, the contrasting upper and lower profiles reveal unique patterns in the wood, highlighting the confrontation between two objects.

Handcrafted in solid wood (Mahogany or Teak), the production process of the Koroi side table observes a resource-efficient approach, approach, both in terms of the natural material and the energy required.

THE ART OF PAUSE (MADE WITH RECYCLABLE MATERIALS) Goodland, a new brand dedicated to creating a line of design-forward, immersive outdoor living products, launches its first product: a woodburning hot tub. tub. Founded by furniture maker and designer, Craig Pearce, Goodland creates well-designed, minimalist products for cabin, cottage, or home.

Inspired by the power of everyday rituals, each product is conducive to slowing down and connecting with nature through stimulation of the senses and the delivery of distinct experiences.

Crafted in Canada and designed to emphasize quality and essentialism, the soaking tub is made entirely from recyclable materials, materials, including aluminum, western red cedar, and oak. Sustainability is top of mind, and the tubs are an alternative to typical hot tubs made of non-recyclable materials that require the use of chemicals. Beyond simply a hot tub, the wood-burning tub celebrates the entirety of the experience — gathering fallen branches, cutting wood, heating the water — and the connection with nature that’s involved.

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NEW DESIGN DESTINATIONS FOR ANONY The lighting and product design studio founded by Christian Lo, inaugurates a new chapter of the company’s production releasing four new products that explore new design directions: the innovative floating light, Wisp, the playful chandelier, Node, sculptural stoneware collection, Stone, and the Trio stool.

Wisp - Suspension Light Inverting the idea of a suspended chandelier, Wisp's shade catches light instead of projecting it. A single cable runs from light to ceiling, suspending a captivating shape in mid-air. Touching the light allows you to tune brightness, while sliding the shade controls diffusion. ➢ Materials: Steel, Aluminum, Glass Node - Pendant, Chandelier The Node Light uses the language of circles to present a delicate imbalance. A glass sphere traces its perimeter through a steel cylinder, attached at the source of light: an LED, the node. The material contrasts of weight and opacity add to the imbalancing act. Node hangs free as a chandelier, or can be organized as a table light or wall sconce. ➢ Materials: Steel, Aluminum, Glass Stone - Tableware A square revolved. A bowl and pill represented as stackable geometric vessels. The Stone collection intentionally avoids an obvious form to elude an inherited use of the object. It can be used as a sculpture, holder, or weight. ➢ Materials: Travertine or Volcanic Stone Trio - Stool A patterned, steel pipe repeated. Three identical pieces are fitted together to create the distinctive triangle shape. Each pipe is carefully machined, bent, and welded. ➢ Materials: Steel

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A TABLE WITH A MOVIE CREDIT “Abandoning the mere functionality and rediscovering emotions”: this is the philosophy behind Atelier Barberini & Gunnell, Gunnell, founded in 2009 by the architects Francesco Barberini and Nina A.Gunnell. The choice of the best and most precious materials, the maniacal cure for details and a sartorial approach are the basis of their modus operandi, with the aim of creating timeless pieces, works of art far from industrial reality, reality, just like the Bangles table collection. The tables are hand signed and numbered by the artists (engraved), 100% handmade in Italy, with a “Certificate of Authenticity”.

Particularly noteworthy within the collection is the sophisticated “House of Gucci” Bangles, Bangles, included in the scenography of the House of Gucci film (2021), chosen by director Ridley Scott. Made of wood lacquered with high thickness polished orange varnish, and legs in mirror polished stainless Steel, the table was used as Mauro Gucci’s executive desk played by actor Adam Driver.

A HI-TECH “DIAFOS” LAMP Diafos is a translucent laminate first produced in 1987 by Abet Laminati. By shaping this material, the designers Panter & Tourron have created .6mm .6mm,, a flat, transparent lamp, in which function, interface and structure converge as form. form. The piece originates from a visual, tactile and auditory analysis of this translucent, capacitive surface, which effectively transforms the fingers into conductors that induce a change in the electrical field, thereby generating commands, in the same way as a touch-screen.

To showcase these characteristics, Panter & Tourron equipped a sheet of Diafos with a string of LEDs (the light source), leaving the specially designed electronic components visible. The lamp is switched on and off by means of an oversized dimmer. The flat power cables complete the transformation of all of the product’s functional elements into aesthetic details.

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SCAPIN COLLEZIONI: WHERE ART MEETS DESIGN Scapin Collezioni is a visionary and unconventional brand that explores the perimeters of the designscape with curiosity, creativity and irreverence. Formed in 2017, as a spin-off of La Veneta, Veneta, a historic art-furniture company, Scapin represents its parent company’s radical pop soul. Its creations are unusual and visually dramatic. Oscillating between tradition and experimentation, they hit the sweet-spot between first-class craft production, production, high-innovation design and contemporary art art.. This concept culminates in the brand’s two latest collections by internationally renowned designers.

Elena Salmistraro’s “New Atomic Age” draws inspiration from the period between the 1940s and 1960s, when – despite the pall of the Cold War and the threat of nuclear catastrophe – the world still found the vigour to imagine a better future. And, indeed, to develop designs by daringly throwing together shapes and graphic symbols linked with the fear of atomic energy. Scapin expresses these neo-tribal, post-atomic allusions through delicate inlay work and interweavings of marble and resin.

With “Nazca Booby”, Booby”, by contrast, Matteo Cibic harnesses colour and revelatory juxtapositions to create exquisite objects with nuanced lacquering, inspired by the feet of the graceful South American birds of the same name.

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H I G H WAY P O L E B A R N : REVISITING TRADITION to Dory Azar Architect Inc. (DAAi) for a reimagined version of the classic building typography, designed and built strategically and specifically for the site.

Located along Highway #3 in Tecumseh, Ontario, a fresh take on the traditional pole barn sits surrounded by 64 acres of farmland. The owners’ passion for contemporary architecture led them

CREDITS Architect: Dory Azar Architect Inc. Location: Tecumseh, Ontario, Canada Site Area: 64 Acres Photo: Windsor Creative

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Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

DORY AZAR ARCHITECT INC. Dory Azar Architect Inc. is a small and energetic architectural firm located in Tecumseh, Ontario, Canada.

The company leverages decades of residential and commercial design experience, along with an international portfolio, into memorable, user-driven architecture. The team believes in designing holistically to ensure that the end result is always a reflection of a building’s distinct purpose.

The new structure serves as an extension of the owners’ neighbouring primary dwelling. In addition to the expected durable storage area for farm equipment and vehicles, DAAi also incorporated a warmer space for family gatherings, casual hangouts, and moments of solitude.

The building is set back from the highway by approximately 320’ (98 m). It is oriented due south, and the shed roof is sloped to maximize the amount of roof surface area available for the installation of future solar panels. The building elevation contains a string of windows which gradually cascade toward the ground from west to east. The largest window groupings were implemented in the more public areas of the building, where ample light and views are desired. The higher, more discrete windows were implemented to offer more privacy to other areas of the space, without compromising on natural light.

The final build stands mysteriously, and yet confidently, along the busy road. It anchors the site and provides the landmark for future planned projects on the same property, while giving the owners additional space to host gatherings, tend to gardens, and enjoy spare time to foster hobbies and relaxation. ✕

MATERIALS IN FOCUS The structure is built using traditional wood-framed pole barn methods, and it is skinned with various metal sidings. The choice of the red siding color was an homage to traditional barn design and construction. The black metal roof cascades over the south elevation as if to cloak it in privacy from the busy highway. It provides a look of mystery and intrigue, while the opposite elevation rises and opens to face most of the site. The result is an unexpected splash of red standing proudly on an otherwise flat, neutral landscape.

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N E W M AT E R I A L S FOR INTERIORS O R I G I N A L PA R Q U E T The well-known italian parquet company presents Castelli Romani, a collection of wooden floors devoted to the contemporary elegance. The range focuses on an antique flavor called “Excavated Effect”, a particular surface treatment obtained from a balanced mix of coarse cracks, large open knots and filled and real more or less deep furrows. This, combined with the base of

Oak aged, give it a unique appearance, markedly “rural”, which creates a contrast between the craftsmanship of the past and the minimal design of today’s environments. The four sides of the element are processed with interlocking “tongue/groove”, micro-bevelled. Castelli Romani is proposed in size 190 mm (width) x 1,900 mm (length), with a thickness of 15 mm.

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F E AT H R Interiors start-up, Feathr, has collaborated with renowned Finnish designer, Johanna Gullichsen, to make her classic fabric designs available as wallpaper for the first time.

Two Johanna Gullichsen designs - Nereus and Raita - are the first to be reimagined by Feathr as wallpapers, and offer a stunning range of classic and contemporary colours.

“Nereus” has a clear and rhythmical pattern constructed of squares and blocks, while “Raita” celebrates the subtle, organic stripe that forms the backdrop to “Nereus”. The two designs elevate their structured geometric form by retaining organic, uneven lines that reflect Gullichsen’s original handweaving on the loom and are cleverly designed to be used both independently and side by side, with perfectly complementary design features and colour schemes. Both come in a matching range of colours, including clas-

sic Pearl, Alabaster, and Light Blue, along with rich Ochre and Dark Blue, and are offered on Feathr’s luxurious non-woven wallcovering, which is suitable for both residential and commercial use, along with vinyl wallcovering materials designed exclusively for commercial use.

Johanna Gullichsen tells, “Handweaving with the loom is my inspiration for exploring techniques and patterns. That’s how most of my designs are born. Craft is a living design tool for me, always included in the narrative of my textiles, so I’m delighted to see how flawlessly my designs have transposed from textiles to wallcoverings.”

TA P L A B

The new creative wallpaper designed by Karim Rashid for TAPLAB Wall Covering is a true example of new media art.

DATURE – this is the name of the collection – is an interior decoration project that arises from the combination of digital world and Nature, as a representation of the hyperconnectivity that features our world and our time.

During a time in which everything can be translated into a flow of data, the designer

interprets Nature as a datum, in its amorphous, organic and dystrophic fluidity: thanks to a creative inspiration borrowed from digital imaging, it is directly transferred on the paper by employing the most modern technologies.

The collection includes all the distinguishing features of Rashid’s design: bright colors, almost fluorescent; sinuous and soft shapes; the creative analysis as each new creation overcomes the previous limit. DA-

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TURE consists of 5 repeatable modular patterns and 5 non-repeatable wall patterns. Each pattern is proposed in three different color combinations and ranges from flowing lines and shapes to very kaleidoscopic frescoes.

As a guarantee of quality and durability, the papers of DATURE line can be applied to any environment (domestic or contract), with the proper treatment, just like all every product by TAPLAB Wall Cover.

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ÉLITIS

Élitis, the French company specialising in wallpaper, wall coverings, fabrics and home accessories, is presenting the first part of its 2022 collection in the guise of a more contemporary and minimalist design, which regenerates its image.

The styling of the new coverings and wallpapers is the result of continuous research into materials, patterns, shapes, techniques and forms of artistic expression. The company’s latest offerings combine allusions to natural materials and ancient cultures, with the exploration of pioneering techniques and juxtapositions.

In the Merida wall covering, a contemporary, pop version of raffia is the star of the show. In the Mouvements line, meanwhile, the innovative techniques of lacquered 3D printing and laser engraving give rise to new, almost painterly effects, mid-way between gloss and matt, and base layer and relief.

One of the highlights of the wallpaper line is Bois Sculpté, which

seems to take us on a journey through the full range of sensations and perceptions that might pervade a sculptor’s workshop. Inspirations drawn from ancient Korean fabrics lie at the heart of the La Caravane collection, with its patchwork of interwoven patterns.

The compositions in Voiles de Papier are flights of fancy rising up from backgrounds made of a range of textures, combinations, techniques and signs that invariably yield a magnificent picture-like effect. Lastly, the Grand Hôtel line of wallpaper by Élitis transposes the character of 1930s inlay work and geometric patterns onto walls, in a quintessentially Art Deco style.

The latest products from Élitis also incorporate strong environmental and health credentials, such as the lowest emissions levels (category A), water-based inks and solvent-free vinyl made with natural plasticizers, and make as much use as possible of recyclable materials.

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KREOO Panama is the result of three-dimensional experimentation on marble, a collection of coverings designed

by Enzo Berti for Kreoo that transforms the material into precious weaves in a new way. It consists of a delicate pattern made up of the perpendicular alternation and overlaying of two surfaces: on one side, we find the natural stone - in eight different colors and varieties of veining which runs horizontally and creates a series of stripes; on the other side, a thin rod, available in golden brass or chrome metal finish, which develops

vertically. Their combination creates a dynamic warp with a gentle wave effect, which emphasizes the nuances of marble by linking them to the iridescent reflections of metal. Panama can be installed on walls in various environments, including bathrooms.

Panama is realized in panels of 60 x 30 cm, with a thickness of 2 cm, and owes its name to the famous Central American hat, of which it evokes the characteristic weave in natural fibers and shares the approach in craftsmanship.

M AT E R I C A Materica’s metal coating process is an innovation that breathes new life into a wide range of objects and materials of different shapes. By fusing metals onto various surfaces, it gives objects a second skin and a new essence.

The technique used by Materica is totally unique and was developed for the purpose of bringing beautiful new solutions to the world of art, architecture and design.

Having used metal coatings for over 30 years for strictly anti-corrosion purposes (zinc-coating of steel), the company gradually recognised their almost infinite potential, and started experimenting with their application for aesthetic purposes, using materials such as brass, copper, bronze, aluminium and weathering steel. These are not only used to coat metal, but also a varied range of other materials, such as solid wood, MDF, OSB, marble, glass, fibreglass, ceramic, opus signinum, stone and plastic (subject to pre-treatment to enhance adhesion of the metal to the surface in question).

The main benefits of metal coating are that it enables you to use quality metal, vary the thickness of the coating in proportion to the workpiece and apply it to items of different shapes and sizes. All these properties make it possible to customise projects in the finest detail.

The process of zinc-coating is also governed by UNI ISO 2063:2005 and uses pure inorganic materials, thus delivering aesthetic solutions that are sustainable, environmentally friendly and free from toxic substances.

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WA L L P E P P E R ® /G R O U P

WallPepper®/Group and the Austrian artist Cornelia Hagmann pay homage to the beauty of nature with a collection of “immersive” wallpapers with extraordinary expressive power.

The new Capsule Collection is a library of enchanting works of art, that evoke the colors, the shapes, and the wonders of nature.

“My joy and passion is to portray nature by focusing the human eye on its amazing details. During my hikes I try to catch the natural events and to put them in order: I paint on canvas to let nature speak in an artificial language” - tells Cornelia - “Victor Hugo once said: “How sad to think that nature speaks and mankind doesn’t listen”. I want my paintings to be on very high walls, to let people wake up and see nature as the most precious thing that we have, as we can’t live without it. We are part of it”.

Natural details, flowers, plants, and jungle-inspired patterns, make the new WallPepper®/Group Capsule Collection a suitable solution for the most eye-catching environments, from residentials to contract and hospitality.

CIMENTO® WILL by CIMENTO® is a thin and flexible coating, which uses over 90% mineral aggregates mixed with a binder containing a minimum quantity of cement and mostly made up of waste materials from quarries. The reuse of these materials allows to minimize the waste of non-renewable resources and to protect the natural heritage. WILL represents a real easy-to-install “skin” that is characterized by multiple application possibilities, is available in a wide range of colors and adapts to the most diverse contexts, from residential to public spaces, from retail to hotellerie.

CIMENTO® has always paid particular attention to the environment and to sustainability, as evidenced by the PEFC® and FSC® certifications. The CIMENTO® production site itself has a photovoltaic system capable of satisfying 80 to 100% of energy needs and the remaining energy supply comes from suppliers who exclusively use renewable sources.

In addition, in 2021 CIMENTO® obtained the Carbon Neutrality/ISO 14064 certification thanks to increasing investments in carbon offset quotas, confirming its commitment to implementing CO2 emission reduction plans to reduce their impact in the coming years.

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GRASSI PIETRE

Bump is a covering made using waste materials from the processing of Vicenza Stone, designed to strike the perfect balance between decorative pattern, depth and finish. The leitmotif of the design is a quadrilateral in various sizes, which is infinitely repeated in a seemingly random pattern at different angles and on a dichotomy of textures that give a strong sense of substance.

In Bump, residues of Vicenza Stone from Grassi Pietre’s quarries – in the form of machining scrap and off-cuts reclaimed from the company’s production processes – are restored to life thanks to the creative genius of the Debiasi Sandri design studio.

The delicate nuance of Vicenza Stone in Bianco Avorio and the sanded/sawn surface finish enhance the tactile appearance of the covering, which is the ideal accompaniment to both residential and contract environments.

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Central Park Tower wears Sicis The building located in the heart of Manhattan, a stone’s throw from Central Park, with its 472 meters, is the second tallest building in the States and the highest residential building in the world. Its graceful and elegant yet strong shape stands out against the New York skyline creating a new profile destined to become memorable.

Realized by Extell Development and designed by Adrian Smith + Gordon Gill Architecture, the glass and steel tower hosts in its 103 floors a private club with a ballroom, a bar, a dining room, two pools and wellness areas in addition to 179 apartments, among the most exclusive in the world.

During 2020 SICIS took part to the realization of one of this apartments, furnished with pieces of SICIS Home Collection and embellished by mosaic and Vetrite coverings.

Today a new piece is added to this collaboration. The indoor pool and wellness area, which will offer to the members of Central Park Club massages and restorative treatments, has recently been completed.

Developed on a length of almost 20 meters, the pool it’s covered with a pixel mosaic decoration in paisley style of a delicate white/light blue hue, specifically designed for the project.

Unusual and at the same time useful the insertion along the edges of the depth indications, always made in mosaic, as the lines that delimit the lanes.

At one end of the large pool we find the hot tub, made with the same paisley decoration.

As a counterpoint a geometric decoration rises from the back wall and runs all along the ceiling, overlooking the pool and creating a sort of simmetry. Realized with a mix of blue tesserae, both iridescent and solid, it has a side lighting that gives it a fascinating suggestion in the evening hours.

The adjoining changing rooms complete the project, always covered in pixel mosaic like the pool, but in warm tones instead, beige and brown.

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A M O D E R N PA S S I V E H O U S E I N T H E H E ART OF H AR LE M MESH Architectures designed the restoration to a single-family house, salvaging antique woodwork, while bringing the house up to passive-house

standards. The result is a home full of 19th-century detail that is stingy with energy use and full of fresh air.

The house, located in the middle of historic Harlem, in New York, had declined to a broken-up three-family dwelling. The owners - a college professor and corporate consultant with four children - wished to restore it to a single-family dwelling, while repairing the extensive original woodwork around the windows, doors, stairs, and fireplaces. At the same time, they wanted to introduce transitional modern elements where appropriate.

After learning about the passive house standard that

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Chiara Bruzzichelli c.bruzzichelli@tiledizioni.it

dramatically reduces energy use through insulation, air sealing, and efficient heating and cooling, while providing constant fresh air, it became part of the program as well.

The design The house is large by New York City standards: a cellar plus four stories. The kitchen and dining room are located on the ground floor (English basement), leading out to a garden in the rear. The living room and library are on the parlor level. The master bedroom and home

“This house is an integration of old and new. It is airy and clean, and it responds directly to the needs of a modern urban family. We emphasized the social space of the kitchen/ dining room/yard, while making a special effort to preserve the historical elements of the house. The house is full of recent building science technology, yet it feels like a serene, historic Harlem row house. We were happy to learn that the clients had already learned about passive house construction before we met them.”

MESH principal, Eric Liftin

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MESH ARCHITECTURES Eric Liftin founded MESH Architectures in 1997 as an innovative, multi-disciplinary architectural practice in both the physical and virtual realms. MESH designs buildings, homes, offices, retail spaces, and art installations. In the last decade, the emphasis has been on sustainability, along with continuing interest in new technologies. The firm has also designed a number of web sites, with the goal of integrating them with architecture and forging connections between people and their environments in the age of the digital network.

office/guest room are located on the 3rd floor, with four daughters in four bedrooms on the fourth. The cellar, which was previously a mechanical space, was excavated and renovated into a home gym and media room.

Once the rooms were laid out, the house’s historic fabric was catalogued for restoration and, in some cases (doors), relocation. Fixtures are a blend of transitional and historical. The kitchen was designed by the architects and built by a local millworker. The decorated stucco facade (known in NYC as “brownstone,” because it is colored to

resemble actual brownstone) was completely restored by specialists, Edson.

The “Passive” concept The facades and roof were air sealed and insulated with ample blown-in cellulose insulation. The windows are passive-house standard, triple-glazed from Zola. The gas line to the house was capped, and an efficient electric heat pump system heats and cools the house. An ERV (energy recovery ventilation) system brings in fresh,

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outside air after conditioning it with the energy of the exhausted, stale air. This all adds up to very low energy use and an exceptionally comfortable and healthy environment. The owners chose not to pursue passive house certification, as it is the performance, not the certificate, that they desire.

This house is one of a growing number of old houses retrofitted with the latest energy-efficient technology, demonstrating that passive house is not only for new construction.

These renovated houses can preserve the look and feel of a classic row house, while providing healthy air, saving energy, and emitting no carbon (or other pollutants). As energy generation becomes cleaner in the decades to come, houses like this one will approach a zero-emissions footprint. ✕ CREDITS Architecture: MESH Architectures, Brooklyn, NY. General Contractor: Noranda Special Projects Interior Designer: John Eric Sebesta Photo: Frank Oudeman

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Discover the E-MAGAZINE about NEW MATERIALS for DESIGN & ARCHITECTURE

The sound of water.

Can you feel the sound of wellness?

Of course you can: the sound of water that pours down, descends, flows and leaves behind a sense of well-being and cleanliness.

A real symphony able to extend the pleasure of the shower, transforming a unique moment into sound.

For that to happen, it is essential that the water flows without encountering obstacles: for this reason, we have designed the linear shower drains PP Drain Aqua, where beauty and functionality blend together.

Isn’t this the sound of water?

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