NEW!!!
Branded Buzz Create organic relevance virality, with the predictability of a paid campaign Introducing Branded Buzz a new TikTok solution, designed to spark viral conversations and deliver millions of views not through ads, but through creators. Itʼs not reach it is relevance at scale. Key Benefits
Quality creators for quality content
Unprecedented reach and scale delivers millions of user generated video views from organic content not from ads traffic.
Secure thousands of high-caliber videos, including top-tier creators with 50k+ followers
Quick campaign set up with High brand control Set up campaign in just 2
weeks, optimize in real time pin top content, access deep analytics and manage everything seamlessly through TikTok One.
Additional Features
Spark Content
Option to Spark videos as targeted ads 180 days after a campaign
Use Anchors
Add Anchors to creator videos to drive lower funnel conversions
Availability
Premium Buzz
Buzz Bundle
100% managed creator participation — higher quality, greater brand control, built for clients who prioritize brand safety.
Buzz-powered creator assets, ideal for bundling with other products. Current packages include Buzz + BSH, Buzz + Standard Ads, and Buzz + Brand Effect
CONFIDENTIAL & PROPRIETARY
Real hype, not ads
Get Started
Product Status: Globally available with regional creators
Contact your TikTok representative to get started today
Campaign Objective: Awareness
Visit our Help Center and TikTok For Business Blog for details.
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Branded Buzz is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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Search Hubs Search hubs are brand-owned search destinations that appear guaranteed at the very top of the TikTok Search results page — giving brands full control to own the narrative, drive deeper engagement and win the moment of discovery.
Key Benefits Capture High-Intent Demand Secure first position and convert interest at the moment people are actively searching.
Own the Narrative, Block the Noise Filter competitors and control the search experience so your brand leads the conversation.
Curated Content Drives Consideration
Advertisers saw a
36
X
Higher Engagement Rate 1 Compared to standard in feed ads
Brings together curated brand assets and creator content to drive stronger engagement.
A Hub for every moment From branded to non-branded search, and evergreen to tentpole, own every search moment on TikTok. Branded Search Hub
E-Commerce Branded Search Hub
Availability Product Status: GA Branded Search Hub Open Beta - Category Search Hub Alpha - Sponsor Search Hub Campaign Objective: Consideration
Category Search Hub
Sponsor Search Hub
Get Started Contact your TikTok Rep to get started today Visit our Help Center for details or reach out to your TikTok partner
Source: [1]Tiktok Internal Data, Global, 2025 - 2026 This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Search Hubs is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
NEW!!!
Branded Buzz & Search Hubs Bundle One solution to spark the conversation and own the search results The Brand Discovery Bundle is an integrated solution using Creator Videos and/or Paid Brand Ads with Search Hubs to transform awareness into intent - accelerating the user journey from the first scroll to the final click.
Higher brand exposure
More valuable search
Win with higher audience engagement
Generate millions of organic video views with Branded Buzz or drive brand awareness through Brand Ads to strategically amplify visibility for your Search Hub.
Search Hubs allow brands to stay top of mind and top of search, helping brands to appear in the fixed top search result position for all purchases keywords.
Brand discovery bundle boosts results across the entire campaign, with Brand Ads performance seeing +42% ad click-through rates and +38% engagement lifts compared to non bundled ads.1
UGC or Paid Ads
Brands spark mass awareness and viral brand momentum through UGC (i.e. Brand Buzz) or paid brand ads (i.e. Top View, Brand Auction, Consideration Ads).
Search Hubs
Keyword Amplifiers
Next activate Keyword Amplifiers (clickable comments and suggested searches) on these creator videos to drive incremental traffic to the Search Hub
Availability Product Status: Dependent on products included in bundle Campaign Objective: Awareness & Consideration
CONFIDENTIAL & PROPRIETARY
Key Benefits
Search traffic is funneled into a customized Search Hub, showcasing creator/brand content and driving deeper brand engagement.
Get Started Please reach out to your TikTok representative to learn more about the Brand Discovery Bundle & launch your next campaign!
Source: [1] Tiktok Internal Data, Global, 2025 - 2026 This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Branded Buzz and Search Hubs Bundle is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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TopReach Maximize reach across our highest-visibility placements, in a single day Key Benefits
The power using Advertisers TopReach saw a… of automation meets your catalog
Reach every eligible TikTok User in a single day
Turn ad spend into high-impact impressions TopReach optimizes for unique audiences, giving you the most cost efficient path to audience ownership
Simplify your buying experience Enhanced ad delivery across TikTok's two most premium placements with a simple experience
3x lower
Cost per reach CPR) compared to TopView1
TopReach delivers high-impact reach in two ways: One Day Max Reach and Creative Sequencing. Reach 100% of the dayʼs total available audience with One Day Max Reach, optimizing for the best premium placement for your ad
Drive immersive storytelling with Creative Sequencing, our new offering that allows advertisers to show sequential ads in both placements TopView
TopView
First video seen
First video seen
Organic content
One Day Max Reach Show your message in EITHER placement
Organic content
OR Organic content
TopFeed First in-feed ad
Q2 Availability: Open Beta
CONFIDENTIAL & PROPRIETARY
Reach your total available audience in a single day, ensuring that you reach the largest audience possible
Organic content
Creative Sequencing Guide your audience through an immersive story across BOTH premium ad placements
Organic content
AND Organic content
TopFeed Second video seen
Q2 Availability: Alpha Testing Reach out to your TikTok sales rep to get started
[1] Internal TopReach MVP Data, 2025 This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of TopReach is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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