TTW: Split Testing One-Sheet

Findthewinning strategywithSplit Test

Gaingreatercontroloveroptimizationandstrategic experimentationwithsplittesting.

WhatisSplitTest?

CommonlyreferredtoasA/Btesting,SplitTestisa toolavailableonTikTokAdsManager,Experiment ManagerandMarketingAPI,whereyoucan scientificallytesttwodifferentstrategiesatthe CampaignorAdGroupLevelandseewhichone performsbetter,helpingyouoptimallyscaleyour spend.

WhychooseSplitTest?

Testdifferentversionsofadsto learnwhichadsettingsarethe mosteffectiveanddrivehigher returnonadspend.

RunscientificallydesignedA/B testswitha90%confidencerate todeterminewhichadgroup performsbetter.Themodel selectsandverifiesawinning versiononlyiftheresultsare statisticallysignificant.

andstrategically scaleyourspend

Applylearningsfromsplitteststo confidentlyoptimizecampaigns, identifynewbestpractices,and scalespendbycontinuingwith thewinningversion.

HowtosetupSplitTest withtheSmart+ UpgradedExperience

FollowthestepbystepvideoguidebelowtosetupSplit TestingfornewandexistingcampaignsonSmart+ Upgradedexperience.Testdistinctcampaignvariables tomaximizeROASandoptimizeperformance.

CustomTest

Defineyourowntestvariablestocomparemultiplevariablesnot coveredbytheothermodulartests.

YoucanalsotestConsiderationsAdsvs.othercampaign objectives(e.g.,VideoViews,Traffic),includingTrafficcampaigns withConsiderationsAdstoggleonvs.off,usingeithertraditional metricsCPM,clicks,CPC,etc.)orthenewConsiderationsAds metricsCostperconsideration,Newconsiderationrate;Focused view6-secondviewrate)

CreativeStrategy

Identifythemosteffective creativestrategywhen creatingnewSmart+ campaignsbytesting differentcombinationsof images,videos,ortext.

Targeting

Thistestallowsyouto comparecampaignswith differenttargeting. CampaignAwillbedefault settoSmart+targeting setting.However,youcan customizethetargeting forCampaignB.

Placement

Thistestenablestesting betweenSmart+ auto-placementand manuallychosen placementstodetermine optimaladdelivery locations.

BudgetStrategy

CompareAutomatic CampaignBudgetand CustomAdGroup Budgetswhencreating newSmart+campaignsto seewhichbudget allocationmethoddrives betterperformanceand ROI.

Catalog

IfyouchoosetheSales (website)objectivewithout usingacatalog,buthaveone linked,thesystemwill suggestaCatalogSplitTestcreatinganon-catalog CampaignAandCampaignB withSmart+CatalogAds.

Bidding& Optimization

Thistestwillhelpyou understandtheimpactof variousbiddingstrategies andoptimizationgoalson campaignperformance.