TTW: Smart+

Performance&Traffic Campaigns

MoretransparencyandcontrollableautomationwithSmart+solutions, youcanswitchON/OFFonamodulelevel.

KeyBenefits

BetterEfficiency& Performance

Smart+automatesrepetitive manualtaskswithdata-driven decisionsandexecuteswithin advertiser-definedguardrails, deliveringbetterROI,returnon effortandreturnoncreative.

Controllable Automation

Withflexibleautomationbuilt directlyintoastreamlined campaignflow,Smart+lets youbenefitfromAI-powered scalewithoutsacrificing control.

HowtoswitchSmart+targetingONforAudienceTargeting

ProductStatus: Phasedroll-outbeginsMay2026

CampaignObjective: Sales,Apppromotion,LeadGeneration,Traffic Availability

Powering

Mid&LowerFunnel

Smart+unlocksefficiencyand performancefortraffic,sales, leadgenandappcampaigns withbuilt-intransparencyand control.

%

lowerCPAforApppromotioncampaigns withSmart+setup*vsfullymanualsetup1

45%

lowerCPAforLeadgenerationcampaigns withSmart+setup*vsfullymanualsetup1

41%

lowerCPAforSalescampaignsE-com withSmart+setup*vsfullymanualsetup1

EnsureyouareonSmart+UpgradedExperience: ContactyourTikTokaccountmanagerforanyquestions! GetStarted

[1]Source:Betatests(Sep30-Oct14,2025). *TheSmart+setupisacampaignsetupwhereallSmart+solutionsareenabledtodeliversuperiorperformancethroughautomation.

WherecanIfind Smart+solutions?

Smart+solutionsareavailablewithinexistingcampaign setupstomaximizeyourperformanceresultswhile keepingcontrolinyourhands.

Smart+solutions?

Smart+solutionsareavailablewithinexistingcampaign setupstomaximizeyourperformanceresultswhile keepingcontrolinyourhands.