How TikTok
can help your
business grow
A quick guide to finding your audience, building demand and getting started.
Watch it. Love it. Want it. Start it.
Your audience
is already here TikTok is where people come to discover what's next – from new ideas and trends to brands, products and services. With more than 200M monthly active users in Europe, businesses can reach relevant audiences across generations.
200M+
monthly users in Europe¹
~1 in 3
people across Europe use TikTok every month1
Source:
1. TikTok internal data, 2026
And they're discovering what's next People explore new products, search for ideas and explore what to try next, giving brands an opportunity to shape demand earlier.
Watch Discover Search Act
Demand starts on TikTok
57%
discover new products passively while browsing²
38%
actively search TikTok for ideas²
Whatever you sell, there's a community for it TikTok isn't one community – it's thousands of them. From #BeautyTok and #MoneyTok to #BookTok and #FoodTok, people gather around shared interests, needs and experiences.
10,000+
TikTok communities have generated 2M+ views each¹ Source:
2. Deloitte Digital / TikTok, "From Query to Cart", 2026
The tools that turn
attention into action SIGNALS
Pixel & Events API Help TikTok understand and measure the actions that matter.
AUTOMATION Smart+
Helps optimise campaign execution toward your goal.
CREATIVE
Tools for every creative need Create, adapt and scale content with creator-led, manual and AI-powered solutions.
Built to help you start with confidence. You don't need to master every TikTok tool on day one. Start with a clear business goal, understand where your audience is, and build from the right campaign foundations.
Watch it.
Love it.
Want it.
START IT. Start advertising in minutes
Create your TikTok Ads Manager account and unlock ad credits to supercharge your first campaign.
Get started https://ads.tiktok.com/business