BrandedBuzz Createorganicrelevancevirality,withthepredictabilityofapaidcampaign IntroducingBrandedBuzzanewTikToksolution,designedtosparkviralconversations anddelivermillionsofviewsnotthroughads,butthroughcreators.Itʼsnotreachitis relevanceatscale.
KeyBenefits
Realhype,notads Unprecedentedreach andscaledelivers millionsofuser generatedvideoviews fromorganiccontent notfromadstraffic.
Qualitycreatorsfor qualitycontent Securethousandsof high-calibervideos, includingtop-tiercreators with50k+followers
AdditionalFeatures
SparkContent
OptiontoSpark videosastargeted ads180daysafter acampaign
Quickcampaignsetup withHighbrand control Availability
Setupcampaigninjust2 weeks,optimizeinrealtime pintopcontent,accessdeep analyticsandmanage everythingseamlessly throughTikTokOne.
AddAnchorsto creatorvideosto drivelowerfunnel conversions
100%managed creatorparticipation —higherquality, greaterbrand control,builtfor clientswhoprioritize brandsafety.
Buzz-poweredcreator assets,idealfor bundlingwithother products.Current packagesincludeBuzz +BSH,Buzz+Standard Ads,andBuzz+Brand Effect
ProductStatus:Globallyavailablewithregionalcreators
CampaignObjective:Awareness
SearchHubs Searchhubsarebrand-ownedsearchdestinationsthatappearguaranteedatthe verytopoftheTikTokSearchresultspage—givingbrandsfullcontroltoownthe narrative,drivedeeperengagementandwinthemomentofdiscovery.
KeyBenefits CaptureHigh-IntentDemand Securefirstpositionandconvertinterestat themomentpeopleareactivelysearching.
OwntheNarrative,BlocktheNoise Filtercompetitorsandcontrolthesearch experiencesoyourbrandleadsthe conversation.
CuratedContentDrivesConsideration Bringstogethercuratedbrandassetsand creatorcontenttodrivestrongerengagement.
AHubforeverymoment Advertiserssawa
HigherEngagement Rate 36X
Comparedtostandardinfeedads 1
Frombrandedtonon-brandedsearch,andevergreentotentpole,ownevery searchmomentonTikTok.
BrandedBuzz&SearchHubsBundle Onesolutiontosparktheconversationandownthesearchresults The Brand Discovery Bundle is an integrated solution using Creator Videos and/or Paid BrandAds with Search Hubs to transform awareness into intent - accelerating the user journey from the first scroll to the final click.
KeyBenefits Higherbrandexposure Generatemillionsoforganic videoviewswithBrandedBuzz ordrivebrandawareness throughBrandAdsto strategicallyamplifyvisibilityfor yourSearchHub.
Morevaluablesearch SearchHubsallowbrandsto staytopofmindandtopof search,helpingbrandsto appearinthefixedtopsearch resultpositionforallpurchases keywords.
Winwithhigheraudience engagement
Branddiscoverybundleboosts resultsacrosstheentire campaign,withBrandAds performanceseeing+42%ad click-throughratesand+38% engagementliftscomparedto nonbundledads.1
UGCorPaidAds
Brandssparkmassawareness andviralbrandmomentum throughUGC(i.e.BrandBuzz)or paidbrandads(i.e.TopView, BrandAuction,Consideration Ads).
Availability
KeywordAmplifiers
NextactivateKeywordAmplifiers (clickablecomments and suggestedsearches)onthese creatorvideostodrive incrementaltraffictotheSearch Hub
ProductStatus:Dependentonproductsincludedin bundle
CampaignObjective:Awareness&Consideration
SearchHubs
GetStarted
Searchtrafficisfunneledintoa customizedSearchHub, showcasingcreator/brand contentanddrivingdeeperbrand engagement.
PleasereachouttoyourTikTokrepresentativeto learnmoreabouttheBrandDiscoveryBundle& launchyournextcampaign!
