The World Travel Magazine Media Kit 2014/2015

2014 / 2015

MEDIA KIT

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www.theworldtravelmagazine.com

WHO WE ARE The World Travel Magazine is the definitive title for the adventure seeking, culture craving, and budget conscious traveller looking for inspiration on where to travel to next and what to do. Whether it’s a beach break, a trek up a mountain, a jump off a bridge or a year out travelling across a continent, we try and cover it throughout the year.

The title allows our commercial partners to connect perfectly with a large, yet focused audience across the UK through our dedicated and relevant

editorial coverage, creating the perfect platform for companies to reach their desired market with individually tailored campaigns.

Offering in-depth features and expert opinions on some of the best destinations, World Travel Magazine is a must read for anyone looking for expert advice on short or long haul getaways on a budget, adventure, culture and city breaks, off-the-beaten track destinations and study and work opportunities abroad.

3 READERSHIP Core reader facts

Female Male 52% 48%

age range

Total circulation (Print + Digital): 420,000 Readership circulation breakdown: Print: 28% Subscribed: 32% Digital: 40% Advert / Editorial ratio:

25% / 75%

Average readers per copy:

2.6

Market research facts about our readers*:

15-45

Learn a new language averange age 32

averange income £32,670

32%

Work abroad 26%

internship 22%

study abroad

volunteer 44%

adventure 50%

38%

gap or carrer break 42%

family 28%

romance 21%

*Results based on reader market research conducted September 2013

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OUR PLATFORMS:

OUR PLATFORMS

PRINT MAGAZINE Approximately 120 page quarterly, full colour glossy magazine with a perfect bound finish, distributed to universities, colleges, travel shows and exhibitions, airports, office blocks, hotels and other selected points across London, Birmingham and Manchester.

DIGITAL ONLINE MAGAZINE Available for viewing on www.thewtm.com on any computer to all unique visitors, sent directly to subscribers (subscription through website) and free to all those who subscribe.

WEBSITE

www.thewtm.com is updated on a weekly basis with new features and articles Competitions Direct banner links to several promotions exclusive to our readers Showcases some of the best content from the current and past issues City and destination guides

OUR PLATFORMS:

CONTENT

Destination Guides Introduction and breakdown of what to do in recommended destinations Short Haul Covering some of the best destinations to visit for a short break

Education Tourism Raising the profile of education institutes from across the globe Advertorial features Showcasing some of the best tourism companies from specific regions across the world

Long Haul Special features Explore destinations further afield Seasonal Features Winter Sun, Winter Holidays, Summer Vacations, Spring Breaks

Gap Year, Career Breaks, Family Friendly

6 COMMERCIAL OPPORTUNTIES Due to the diversity and flexibility across our media platforms, our desired commercial partners are able to tailor campaigns to their individual preferences ensuring maximum relevance and exposure.

Some of the opportunities available to our partners include: Full page, DPS and Premium Position advertising in both Print and Digital formats Relevant editorial support to maximise the potential of the campaign Sponsorship opportunities in conjunction with editorial features Online banner adverts on www.thewtm.com directed to the desired WebPages Data capture through online competitions

7 ADVERTISING FULL PAGE

h: 210mm x w: 148mm

DISPLAY RATE CARD Premium Positions Inside Front Cover 1st Double Page Spread 1st Right Hand Inside Back Cover Outside Back Cover IFC Gatefold Cover Sponsorship of editorial feature Full sponsorship

7895GBP 9265GBP 4935GBP 7525GBP 8290GBP Price available on request POA POA

Double Page Spread h: 210mm x w: 296mm

Advertorials (inc. content + design): 2 page feature 8750GBP 3 page feature 10225GBP 5 page feature 14560GBP

R.O.P Double Page Spread Full Page Half Page

7785GBP 4120GBP 2315GBP

All advertising rates are subject to VAT at the current rate

8 COPY DATES 2014/15

DEADLINES AND PRODUCT INFORMATION ISSUE

RELEASE

COPY DEADLINE

APRIL 2014

15th APRIL

1st APRIL

JULY 2014

15th JULY

1st JULY

OCTOBER 2104

15TH OCTOBER

1st OCTOBER

JANUARY 2015

15th JANUARY

15th DECEMBER

9 ADVERT SPECIFICATION DATA www.thewtm.com // AD SPECS + RATES

MAIN HOMEPAGE BANNER 723x88 px. 72 dpi HOMEPAGE SKYSCRAPER 172x346 px, 72 dpi

3 MONTHS 1,500 GBP 900GBP

Full Page

FULL PAGE

h: 210mm x w: 148mm

REGIONAL BANNER 1,200GBP 723x88 px. 72 dpi REGIONAL SKYSCRAPER 172x346 px. 72 dpi

A5, PDF format, 300dpi, CMYK with fonts embedded and transparency flattened.

Trim: 148mm wide x 210mm high Bleed: 158mm wide x 220mm high Type: 127mm wide x 183mm high

Double page spread

600GBP Double Page Spread h: 210mm x w: 296mm

COMPETITION N/A

Trim: 296mm wide x 210mm high Bleed: 306mm wide x h 220mm high Type: 275mm wide x 183mm high

Price on request Dependant on comp details Bleed Advert

Non-Bleed Advert

Trimmed Page

GLOBAL MEDIA SHARE ltd Registered as a company in England and Wales 07525997 Registered address 27-29 Colmore Row, Birmingham, B3 2EW. VAT registration no: 108 4907 13 CONTACT US Tel. Fax. Email info@theworldtravelmagazine.com

www.thewtm.com All advertising must be supplied to the specifications displayed and to the deadline provided at the time of booking by the representative account manager. Any creative submitted must satisfy and be in compliance with the guidelines set out by the Advertising Services Authority (ASA).

14 day credit account, 5% discount for payment within seven days of order.