‘World Travel Magazine is the definitive title for all those looking for inspiration and ideas for budget, adventure and cultural travel experiences’
The travel title designed for your hand luggage, not to be left looking pretty on the coffee table at home!
Marketing campaign
Promotional campaign through an extensive e-newletter campaign using our extensive database. Targeted marketing and advertising campaign in key travel and youth media. Dedicated PR agency to maximise exposure nationally and internationally.
Format
Distribution
We aim to reach 420,000 people across the United Kingdom via tourism centres, travel centres, travel shows, airports, festivals, universities, colleges, budget accommodation and digitally via an e-magazine campaign using our extensive database of travel enthusiasts and readers.
The World Travel Magazine is A5 in size, approx 120 pages, full colour and perfect bound.
Content
Jam packed with in-depth country and city profiles highlighting the best things to do, places to visit and explore, food to eat, where to stay, how to get about and everything else a traveller needs to know.
Fast travel facts about our readers *
Demographic profile
43% aged 17-23
32% aged 24-29
25% aged 30-45
What type of holidays do our readers want?
72% Cultural and sightseeing breaks
55% Beach holiday
53% City weekend trip
50% Adventure travel
33% Volunteering
38% Gap Year break
29% Career Break
43% Study abroad
32% Work abroad
Average spending cost for one week travel:
95% will spend £500+
79% will spend £1000+
52% will spend £2000+
When do our readers plan to travel next?
49% in less than a month
32% in 1-3 months
48% in 4-6 months
23% in 7-12 months
*Results based on reader market research conducted in 2012.
Did you know....
• The budget and adventure travel market is worth more than £2 billion pounds every year
• Approximately 250,000 17-25 year olds take a Gap Year every year
• Approximately 120,000 career professional take a Career Break every year
• Approximately 570,000 UK students studied abroad in 2012
Full page 3900
DPS 6900
Special positions
Inside Front Cover 5200
Inside Back Cover 5100
Outside Back Cover 6200
Adverorials (inc. editorial and design):
Full page 4650
DPS 7900
All prices are in UK Sterling (GBP). VAT (20%) will be added where applicable.
Discounts
Prepayments: 5% for payments settled within 14 days of booking.
10% Approved agency
15% Registered Charity
3 pages 9250
5 pages 11500
Advertising Rates Specifications
A5, PDF format, 300dpi, CMYK with fonts embedded and transparency flattened.
Full Page
Trim: 148mm wide x 210mm high
Bleed: 158mm wide x 220mm high
Type: 127mm wide x 183mm high
Double page spread
Trim: 296mm wide x 210mm high
Bleed: 306mm wide x h 220mm high
Type: 275mm wide x 183mm high
All advertising must be supplied to the specifications displayed and to the deadline provided at the time of booking by the representative account manager. Any creative submitted must satisfy and be in compliance with the guidelines set out by the Advertising Services Authority (ASA). 14 day credit account, 5% discount for payment within seven days of order. Cancelations must be submitted in writing within seven days of order.
