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tions that somehow went horribly awry.
THE RAINY SEASON
• In the fall of 2010, the British firm that sells Walker’s Potato Chips launched a new promotion: Predict where it’s going to rain, and win £10 (about $16). • Consumers bought potato chips for 40 pence (about 65 cents), got a code, went to the website, and used the code to log into a grid containing 21,000 squares. They had two chances to pick a square. Those two squares became exclusively theirs for a three-hour time slot. If at least millimeter of rain fell there within the time slot, they won £10. • Great Britain is an extremely rainy place, and autumn is the rainiest season. On average, rain falls in Great Britain on 154 days out of the year. Furthermore, players had full access to current weather reports and satellite maps to help them pick the best squares on the grid. • Players stood to rake in a 25-fold return, with statisticians putting the odds of winning at one in eight. Somebody did the math and figured out that statistically, for every £3 worth of chips Walkers sold, they were paying out £10 in prize money. Finally, during an extremely rainy week when they were set to lose over £1 million, the website mysteriously went down.
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ack says...
for your support these past 9 years. Your business & friendships have been greatly appreciated. I wish you all a Merry Christmas & a prospersous New Year! Best Wishes, Mrs. Jack (Glenna Leedahl)
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2600 DeMers Ave. Grand Forks, ND