COLORADO REAL ESTATE LEADERS PRESS RELEASE BRAINSHARE Presented by:
Tia Bennett VP of Public Relations phone : 303.358.6089 email : tia@trailstoneinsurance.com
Gabby Malara
TABLE OF CONTENTS
how to use your PR Kit | Pg. 4 & 5 Includes video and walkthrough
Distribution Links | Pg. 11 - 13 links to 5 major podcast platforms that
house your episode
Authority Positioning | Pg. 6 & 7 what is it and how do you leverage your relationships with it?
Google | Pg. 8 & 9 you just went from zero to 100 real quick!
Press Release | Pg. 14 & 15 view your press release and
distribution report + graphics
TABLE OF CONTENTS
Why trailstone? | Pg. 16 & 17 become a referral partner
Grow your business | Pg. 22 & 23 join me IRL!
Trailstone CAREs | Pg. 18 & 19
Become a referral partner | Pg. 24
market to your clients for 5 years
refi protection program and benefits
Gifting a Podcast | 20 & 21
Podcast announcement | pg. 26
how it works and who to gift to
email template and your very own magazine
1
Overview
2 3
Review Media
Share with Clients
ARE YOU TOP OF MIND?
WITH LIMITED TIME & OPPORTUNITY TO RESEARCH, YOUR CLIENTS NARROW DOWN THEIR CHOICES TO THOSE THAT ARE ON TOP! Research shows that 87% of the time when prospects are referred or hear about a company, they searched for them online.
AUTHORITY POSITIONING BUILD STRONGER RELATIONSHIPS
THINK OF IT AS A 20 MIN. COMMERCIAL FOR YOU AND YOUR BUSINESS By showcasing your expertise and knowledge on the podcast you will give your clients and referral partners the confidence to choose you over your competition.
EASY TO ACCESS LINKS
SHAREABLE ART & GRAPHICS
'GOOGLE INDEXING' REPORT
GOOGLE SEARCH RESULTS
PRESS RELEASES
SOCIAL MEDIA STRATEGY
Have you Googled yourself yet?
We did! Here are your results!
LISTEN NOW:
ABOUT YOUR PODCAST EPISODE View the top 5 platforms that house your episode and how to effectively market them.
PODCAST
DIGITAL MARKETING Post your episode on any social media platforms you have and even add your own video behind the sound for better engagement.
EMAIL MARKETING We recommend sending your episode out to your past and present clients to remind them you exist and give you a reason to ask for that referral.
WEBSITE Embed video or graphics onto your website that directs clients directly to your press release and podcast episode.
CLICK TO LISTEN:
YOUR PODCAST LIVES HERE Spotify, iHeart Radio, Apple Podcasts, Audible, and Amazon Music are the top 5 platforms your clients listen to.
APPLE PODCASTS
Use one or more of these links in the following ways:
SPOTIFY
Social Media Posts Email Campaigns/Blast Emails Texts to friends and family In your Email Signature
AUDIBLE
IHEART RADIO
AMAZON MUSIC
Distribution Report
Graphics
"It was tough to go against the biggest players in the game, you know, people who've been doing it for 20, 30 years, you know, and just building respect with my referral partners, home buyers, you know, real estate agents and all of that." -Gabby Malara COPY & PASTE QUOTES AND CAPTIONS
"You'll never make the same mistake twice."
To Do: Post on Social Media
"And the reason brokers have lower rates is because we just don't have a lot of overhead."
"Higher is relative because if you look back in time, rates were way higher than she is right this minute and she was way lower as well."
WHY TRAILSTONE?
[ CURRENTLY SERVING CO, AZ, UT, ID, OR, WA ]
We will shop your insurance with more than 40 insurance companies and will help you find the best price and coverage available. They were great to work with at Trailstone Ins Group. I told her what I was looking for and she found exactly what I needed. Very timely and answered emails very quickly. They saved me over $1000.00 a year for better coverage than I currently have. If you want to save money give them a call. ~ Scott N.
Over 1400 Google Reviews!
Renewals Trailstone shops the best prices Shopped every year, automatically. So you Each Year! don't have to worry.
Dave Ramsey Endorsed!
"Trusted Choice" Agents!
Best Price and Coverages!
Experience "Trusted Choice" insurance agents. We are not a call center.
As a broker with over 40 carriers, we shop the best prices and coverages available in the market.
CLIENT APPRECIATION RETENTION ENGAGEMENT
INTRODUCING:
TRAILSTONE'S C.A.R.E. PACKAGE
REFER PAST OR PRESENT BUSINESS SHOW THEM YOU CARE
RETAIN MORE CLIENTS
WIN MORE REFERRALS
START TODAY ASK ME HOW
7 MARKETING PIECES PER YEAR: Home Anniversary April Fool's Birthday 4th of July Closing (30 days) Don't Forget to Remember (90 days) Groundhog Day - Automated marketing to your clients - Designed to create referrals for you - Keeps you top of mind with your clients - Turn Key: Trailstone facilitates for you
STATS
9% OF BUYERS & SELLERS
RE
actually use the same realtor a 2nd time!
3% OF BORROWERS
LO
actually use the same lender a 2nd time!
CLICK TO VIEW
GIFT THE INSTANT INFLUENCER PACKAGE
Why should you gift the Instant Influencer Package? Short answer: so you can use your strategic alliances to build your business and win more deals! REFERRAL SOURCE EXAMPLES: Realtors you would like to create a referral
UP TO
partnership with
30% Financial Planners specializing in Real Estate OFF Loan officers you currently work with
Transaction Coordinators Builders/developers Title professionals Any Real Estate professional is a candidate for the podcast, especially if it helps you build a relationship with them
Happy ! gifting
We can help you grow even more!
DISC Coach
CE Classes
Social Media
Networking/Events
DISC COACHING As a certified DISC coach I can increase you and your team's self awareness and understanding of your communication preferences.
SOCIAL MEDIA ADVISOR Struggling to use LinkedIn? TikTok? Video marketing? Ask me how to grow your online presence.
NETWORKING/EVENTS Join me in one of my networking events or bring me to yours! My goal is to network productively and build both of our businesses.
CE CLASS COORDINATOR Attend one of our CE classes! I'm always looking for LO's to help teach/sponsor and realtors to fill seats. We offer highly educational information in several different categories.
Want to become a referral partner?
Become part of our Refi Protection Program Your client matters to us. We make sure to send you updates every step of the way.
CLIENT RENEWALS SHOPPED EVERY YEAR
5 YEAR MARKETING PLAN
When you refer: Notifications when your client requests EOI from anyone but your company Free marketing to your clients for 5 years Exclusive access to new clients who are not working with our referral partners
INCREASED REVENUE FROM REFERRALS
STRATEGY:
EMAIL BLAST TO PAST & PRESENT CLIENTS TIME IT CORRECTLY SEND IT PERIODICALLY
This marketing strategy gives you an excuse to reach out to your clients and stay top of mind Whether you're looking to get referrals or their current business, you can benefit from sending strategic periodic email blasts
COPY&PASTE PODCAST ANNOUNCEMENT EMAIL: SUBJECT: I WAS FEATURED ON THE COLORADO REAL ESTATE LEADERS PODCAST HELLO, I'M HUMBLED AND GRATEFUL TO HAVE RECENTLY BEEN FEATURED AS A GUEST ON THE COLORADO REAL ESTATE LEADERS PODCAST - IT WAS AN AMAZING EXPERIENCE! I HAD THE OPPORTUNITY TO SHARE MY STORY, INCLUDING HOW I GOT INVOLVED IN REAL ESTATE, MY THOUGHTS ABOUT THE LOCAL MARKET, AND WHY I'M SO PASSIONATE ABOUT HELPING CLIENTS FIND THEIR DREAM HOMES. IT WAS ESPECIALLY MEANINGFUL FOR ME BECAUSE MANY OF YOU ARE PART OF THAT JOURNEY – YOU WERE ONCE CLIENTS OF MINE TOO. SO, THANK YOU FOR YOUR CONTINUED SUPPORT AND ENCOURAGEMENT. CLICK HERE TO LISTEN…AND I HOPE TO TALK WITH YOU SOON. P.S. THE COLORADO REAL ESTATE LEADERS PODCAST IS SPONSORED BY TRAILSTONE INSURANCE GROUP… IF YOU ARE PAYING TOO MUCH FOR INSURANCE CLICK THIS BUTTON TO GET A COMPLIMENTARY, NO OBLIGATION QUOTE FROM OVER 40 INSURANCE COMPANIES.
HTTPS://INSURANCEFORM.APP/L/LO-RE-FAST-APP/LI_LRAEKWJVFBS
KIND REGARDS, YOUR_NAME
TIA BENNETT VP OF PUBLIC RELATIONS M - 303.358.6089 O - 303.600.3742 tia@trailstoneinsurance.com