New Strategies = New Companies

There are some start-up companies that are starting to deal with these problems. For example these 2 companies. But they are more like a database that gathered info on C&d waste and soon to be demolished projects. The experience of shopping is no difference than other online stores.

While in our case, we are introducing an interface for new ways of shopping for homes owners that allow them to virtually select architectural pieces and re-assemble them, which will help them to have a more straightforward idea of how they can design and directly engage with the process.

As designers, we take the position not only is there an opportunity for a new aesthetics of upcycling but potential business models that move between physical and digital platforms, or what may be called phygital retail.