Mike Lee Films - Brand Guidelines

MIKE LEE FILMS is a wedding videographer based in Milford, Connecticut. Mike produces films that feature a blend of traditional and contemporary methods, as well as cinematic and documentary influences. His professional experience spans work in the music, advertising, theatre, and film industries. Mike makes sure to take into account the discrete elements of each wedding he shoots in order to give his clients oneof-a-kind films and lasting memories. Services Offered Mike Lee Films offers detailed wedding packages designed to capture each essential wedding moment. Aside from his standard videography services, Mike also provides couples with engagement session opportunities and options for photography.

NATURAL Mood board Mike Lee Films’ brand has a mixture of balanced brightness and darkness.

A touch of red represents passion and creativity. The breathtaking beauty of the beach and wave represents movement and storytelling. The noise and shaded images are the representation of memories.

Minimum size of logo The minimum size of this logo should be not less than 0.5 inch.

Primary logo Mike Lee Films’ logo is inspired by the word “film”. Composed of a film reel that’s integrated with the letter M, this logo conveys it cleary that they belong to the industry of photography & cinematography. A simple typography below the icon with a red gradient completes this logo.

This logo serves as an illustration of the products or services, character, aesthetics, and values of the entire brand. It is advisable to be used as the main logo on all social media platforms, web pages, and all marketing materials.

This way, Mike Lee Films will easily be recognized by their audience and clients.

Secondary logo The secondary logo is a simplified version of the primary logo. This design is normally used to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to small formats.

Help your customers quickly identify and remember you with a well designed sub-mark logo.

Monochrome

Unacceptable logo usage

Photo Background When using the logo on a photographic backgrounds, make sure that the logo and the background photo does not obstruct each other.

The logo must be visible.

Avoid busy photo with too much details.

Typography

Neuzeit Grotesk - Bold (Header & Titles)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Futura PT - Book (Body & Caption)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Mike Lee Cinema + Art Films Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lobortis feugiat vivamus at augue eget. Risus at ultrices mi tempus imperdiet nulla malesuada. Quis hendrerit dolor magna eget est lorem ipsum dolor.

Odio ut enim blandit volutpat. Varius duis at consectetur lorem donec massa sapien. Id interdum velit laoreet id donec ultrices. Donec adipiscing tristique risus nec feugiat. Massa vitae tortor condimentum lacinia quis vel eros. Imperdiet massa tincidunt nunc pulvinar sapien et. Nisl nunc mi ipsum faucibus. Morbi quis commodo odio aenean. Morbi tincidunt augue interdum velit euismod in pellentesque massa placerat. Id consectetur purus ut faucibus pulvinar. Sed id semper risus in.

Quam vulputate dignissim suspendisse in est ante in nibh. Quam lacus suspendisse faucibus interdum posuere lorem ipsum dolor sit. Pretium quam vulputate dignissim suspendisse. www.mikeleefilms.org

Brand Color

C: 0% M: 0% Y: 0% K: 0%

C: 14% M: 10% Y: 11% K: 0%

C: 70% M: 63% Y: 64% K: 62%

C: 10% M: 100% Y: 98% K: 2%

R: 255 G: 255 B: 255

R: 216 G: 217 B: 217

R: 47 G: 48 B: 47

R: 214 G: 32 B: 40

Hex: #ffffff

Hex: #d8d9d9

Hex: #2f302f

Hex: #d62028

Mike Lee Films Email: mikeleefilms1028@gmail.com Contact no.: 203-998-1507 Website: mikeleefilms.org

Branding & Design THREE DESIGN LAB threedesignlab.com