The Detox Market x Thoughtfully Summer Lookbook 2018

SUMMER 2018

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SUMMER V I B E S x Inspired by our Southern California roots and laid-back Los Angeles living, sunshine and palm trees fill our seaside dreams. We long for beautiful mountain hikes with breathtaking views of the Pacific ocean, endless beach days that soothe our souls, and slow walks along Santa Monica’s postcard-perfect coastline. Our summertime picks are easy, breezy, SoCal cool, and just right for you.

Who We Are Born from a love for purity and an eagerness to support our communities in their healthful lifestyles, we offer effective and elegant products that are good for you and the environment.

Our Commitment We pride ourselves on our commitment to curate the best of natural beauty and never compromise on efficacy, while ensuring that all of our products are always cruelty-free.

Living Thoughtfully Intentionality is what guides us and why we collaborate with one of the leading voices in self-care and wellness—Thoughtfully Magazine. We combine our team of green beauty experts with their editorial, design, and printing chops to bring you a shoppable lookbook

PHOTOGR APHY BY KIMBERLY GENE VIE VE

that’s fresh, smart, and aspirational.

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d e ss i K n Su

w o l G Everything you need to

glow all over—naturally.

01 Leahlani Skincare Mermaid Mask, $38

03 Herbivore Coconut Body Oil, $36

Spirulina, chlorella, and honey power this lush

For silky soft skin with a touch of the tropics.

emerald green mask.

04 W3LL PEOPLE Bio Bronzer Powder, $21.99

02 Captain Blankenship Golden Waves Sea Salt

A glowing post-vacation complexion sans sun.

Shimmer Spray, $28 Touchable texture and a

05 Fitglow Lip Color Serum in Bliss, $42 Vegan

golden sheen offer beach-worthy mermaid waves.

collagen for full, plump lips that are kissably smooth.

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SUNSCREENS 101 With integrative nutrition + health coach, The Detox Market brand ambassador, and green beauty blogger Lilly Wallace of Genuine Glow

If I could go back in time and do only one thing differently for my skin, it would be diligence with sun protection. I was raised in a sun-worshiping culture, and knew very little about photodamage— this occurs with

The two most important things to look for in a sunscreen are

exposure to sunlight and manifests itself in advanced aging,

the broad-spectrum label and SPF (sun protection factor)

wrinkling, and uneven skin. Thankfully, it’s never too late to

rating. Broad-spectrum means the product has passed an

start a new healthy habit.

FDA-regulated test that proves the product is effective

The sun emits different types of ultraviolet rays, and UVA and

against both UVA and UVB rays. When a sunscreen is

UVB rays cause the most damage to the skin.

not labeled broad-spectrum, it may offer protection only

UVAs reach our skin all year long—regardless of the weather—because they can penetrate clouds. These rays damage the deepest layers of our skin (the dermis) and cause

against UVBs. The best, most effective broad-spectrum active ingredient in sunscreens is zinc oxide, followed by titanium dioxide.

photoaging. They destroy collagen and elastin, leading to

SPF measures the sunscreen’s ability to prevent sun damage

wrinkling and sagging.

from UVB rays. Here is the simplest way to explain the most

UVBs damage the most superficial layer of our skin. They

up-to-date SPF ratings:

cause the skin to darken and turn red (i.e., suntans and

• SPF 15 filters about 93% of UVB rays

sunburns). A quick way to remember the difference between

• SPF 30 filters 97%

the two types of rays is to remember A=aging and B=burning.

Aside from limiting sun exposure by covering up with appropriate items, like a large-brimmed hat and protective clothing, the best way to prevent sun damage is to wear a sunscreen product. This is especially important between the hours of 11 a.m. and 4 p.m., when UV rays are strongest.

However, keep in mind that the type of sunscreen, the

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• SPF 50 filters 98% • Sunscreens with SPF above 50 do not offer significantly more protection than SPF 50 (about 98.5%) If it takes 10 minutes for your skin to burn in the sun, with an SPF 15 sunscreen it will take 15 times longer for your skin to burn (so 10 x 15 = 150 minutes) and with an SPF 30 sunscreen it will take 30 times longer, etc. That being said, no matter what the SPF rating is, you should reapply sunscreen throughout the day—as often as indicated on the

amount applied, and proper

product label, which is typically every two hours.

reapplication can make a

The Detox Market only carries mineral, non-nano, broad-

significant difference in its

spectrum sunscreens to keep your skin protected from the

effectiveness.

sun’s rays.

Babo Botanicals Daily Sheer Tinted Facial Mineral Sunscreen SPF 30, $20.95

A hint of tint for easy everyday wear.

Our Picks Marie Veronique Everyday Coverage Tinted Sunscreen SPF 30, $48

Weightless protection in three natural shades.

COOLA Mineral Sport SPF 50 Tinted Sunscreen Stick, $26

Eighty minutes of water resistance Erbaviva Baby

in stick form.

Sunscreen, $23

Lightweight and eective for the whole family.

Suntegrity Natural Moisturizing

For a more comprehensive

Face Sunscreen & Primer Broad

look at sunscreens,

Sunscreen SPF 30, $45

head to our blog at

Rich and hydrating with

blog.thedetoxmarket.com

antioxidants and astaxanthin.

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Brand Spotlight: Leahlani

Brand Spotlight: Leahlani

Get to know Hawaii-inspired skincare line Leahlani with founder and master alchemist Leah Klasovsky.

What inspired the start of Leahlani Skincare?

Honestly, Leahlani choose me. I was going to school on Oahu on the path to becoming a high school poetry teacher. Fate had other plans for me. Endometriosis and a series of other female reproductive health issues left me on bed rest for one month,

I could to use on their sweet faces. This

Nature’s palette to silken textures and

leading me to drop out of the semester.

somehow led to the creation of Leahlani

effervescent bubbles of botanical magic. I

This had a tremendous impact on my skin,

Skincare. There is absolutely no way I could

encourage you to discover the magic of aloha

and I developed full-blown cystic acne. I felt

have created a line of skincare without all of

alchemy—blending your products together

broken. I was browsing the internet in search

those years working one-on-one with skin.

so you can achieve the results your skin is

of holistic doctors in Hawaii, and I landed on

Leahlani is essentially one of the greatest

craving on any given day. This encourages

the page of a holistic aesthetician school

love stories of my life (after my sweet hubby,

a deeper connection with yourself, and

based on Maui. I knew right then and there

of course). Not only has it helped to heal

that is where the healing magic is at.

that school was where I needed to go to

my skin and spirit, it has also connected

learn to heal. My husband and I packed our

me to so many beautiful souls across the

How can we cultivate the ultimate Leahlani

things and hopped islands. I enrolled sight

globe. It is so much more than skincare.

summertime skincare ritual at home?

One of my favorite summer aloha alchemy

unseen; I had never stepped foot on Maui.

My experience at that school changed my

You’re all about the ritual at Leahlani. Why?

rituals involves our Citrus and Citrine Toning

entire life. The education I received was

As a holistic-based aesthetician, my entire

Mist and Aloha Ambrosia Morning Elixir.

pure gold. I enrolled in all the extra classes

practice was centered around the ritual of

This duo will quench your thirsty skin,

on the weekends to learn more about

the facial. My facials were bespoke, so no two

infusing each cell with an abundance of

Hawaiian healing, Eastern and Western

were ever the same—each was tailor-made

nourishment to brighten, moisturize, and

skincare modalities and skin analysis,

for my client’s skin. This idea infused into the

hydrate your complexion to perfection.

aromatherapy, formulation, lymphatic

vision I had when formulating Leahlani. I set

drainage, acupressure...the list goes on. I

out to create a line of skincare that would

THE RITUAL:

dove in deep, soaking up all the knowledge

transform a routine into a ritual. I want you

STEP 1 After cleansing, mist your

and education that I could over the next few

to fall head over heels in love with your

skin really well with Citrus and Citrine

years, and I quickly learned how valuable my

skincare ritual from the second you open

Regenerating Toning Mist.

hands truly are; that they are powerful tools

each jar. I invite you to experience a unique

STEP 2 While your skin is still damp, spend

for healing. I was doing six to seven facials

way to care for your skin, using products

a good minute massaging one full pump of

a day. The common thread among all my

that combine some of the most opulent and

Aloha Ambrosia into your skin.

clients was that everyone was searching for

luxurious ingredients that will ensure that

STEP 3 Mist your skin again and continue

a way to learn to love, connect to, and care

every step of your ritual is a celebration for

massaging your toning mist into your skin

for their skin, and I was searching for the

the senses—from pure tropical fragrances

for another minute or two.

most amazing, vibrant, and fresh products

and soft shades of colors from Mother

STEP 4 Repeat step 3.

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Brand Spotlight: HUM Walter Faulstroh, CEO and co-founder of HUM Nutrition, takes us into the world of beauty from the inside out.

ingredient in topical skincare and recently gained traction as a supplement, as it works in small dosages and plays a key role in protecting the skin from premature aging and dryness. Select sources of hyaluronic acid, like in the Glow Sweet What inspired the start of HUM

2. Take digestive enzymes. They really

Nutrition?

help break down foods and reduce

HUM is the result of my personal struggle

bloating. Try our Flatter Me.

with breakouts, which I managed to

3. Keep your salad dressing simple.

resolve with the help of a nutritionist.

O rganic ex tra -virgin olive oil and

After years of trying to cure my acne with

balsamic vinegar are all you need,

harsh topical and ingestible prescription

and both are wonderful for the skin.

drugs that delivered only temporary relief,

Glow gummies, are also vegan and vegetarian friendly, making it an appealing alternative to collagen injections.

If someone is new to HUM, where do you recommend them starting?

At HUM, we are strong believers in personalization because everyone is unique. We offer a wide range of ultra-

I wanted to find a long-term solution that

What are some essential nutrients for

dealt with the root cause. I met a great

glowing skin?

nutritionist who wrote a book about gut

Healthy fats are essential to glowing skin

health and advised me to make changes

because they hydrate from within and

to my diet by excluding certain foods and

reduce inflammation and redness. GLA

including certain nutritional supplements.

(gamma-linolenic acid) and ALA (alpha-

While the results took longer to show,

linolenic acid) from black currant seed

they lasted—and completely changed

oil (in Red Carpet) are a great choice

my understanding of my skin health. In

because they are the perfect balance

What HUM products should we have by our side this summer?

fact, the results were so powerful that

of those fatty acids and suitable for

Flatter Me and Daily Cleanse are a must.

I convinced a previous business partner

vegetarians and vegans as well. I would

Flatter Me will help you break down foods

to start HUM. We both relocated from

also recommend ingesting hyaluronic acid,

and remove that bloated look, while Daily

London to the wellness capital of Los

which helps retain collagen and locks in

Cleanse will help support the removal

Angeles in 2012 when HUM was launched.

skin moisture.

of toxins from the body that can cause

What are your top tips for turning your

specific solutions to a variety of skin, body, and lifestyle concerns. This includes everything from dry skin, dullness, and fine lines to breakouts and even stress. I would focus on an individual’s top two to three concerns and start there.

breakouts. They both work really well on Hyaluronic acid is all the buzz right

their own or when combined with each

now. Tell us why?

other. If you are traveling through time

1. Stay hydrated. Don’t forget to pack

Hyaluronic acid is fluid that is found

zones, I would add Beauty zzZz to the

a water bottle.

naturally in the skin. It is a well-known

mix too.

beauty routine inside out this summer?

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Beach Bag Essentials Toss these items

into your bag for a no-fuss day of fun in the sun.

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01 Leahlani Skincare Bless Aromatherapy Essence, $72 Get major vacay vibes and evoke feelings of harmony and positivity with citrus blossoms and sweet tansy.

02 Babo Botanicals SPF 30 Sheer

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Zinc Continuous Spray Sunscreen, $22 Introducing the first sheer, 100% zinc, SPF 30 spray sunscreen for the entire family.

03 OdacitĂŠ Aventurine Kiss Lip Serum, $44 A next-level lip serum with vitamin C and CoQ-10 smooths fine lines

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and delivers lasting softness.

04 Herbivore After Sun Soothing Aloe Mist, $20 Relieve and refresh over-sunned or inflamed skin.

05 Stray & Wander Kai Towel in Blue Glow, $65 Your beach towel just got super chic. Hand-crafted Turkish cotton keeps you dry all day long.

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01 Le Prunier Plum Beauty Oil, $72

Protect the skin from damaging free radicals and calm any irritation—without clogging pores.

02 Maya Chia The Highlight of the Day Illuminating Serum in Afternoon Delight, $42

The new shade of this cult favorite luminizer imparts a peachy-pink golden glow.

03 Clove + Hallow Lip Velvet, $18 each

Color stays put with this smudge-proof, matte finish, liquid lipstick.

04 Siam Seas Mekha Herbal Active Cleanser, $62

Press the reset button on your skin with deep enzymatic cleansing.

Take a look at what we’ve recently added to

05 Moon Juice SuperYou, $49 Reduce stress and

The Detox Market.

enhance your energy, mood, focus, and beauty.

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Get the

PHOTOGR APHY BY KIMBERLY GENE VIE VE | CRE ATIVE DIREC TION BY BR ANDIE GILLIAM | MAKEUP BY MERR ADY WICKES | HAIR BY GINA C AR ABALLO + L ACHANDA GATSON | MANICURES BY NET TIE DAVIS

Look

For an effortless LA vibe, pair healthy, glowing skin with a happy hit of color.

The Poppy Pout Red lips feel just right for summer with sun-kissed skin and a warm golden eye.

Skip the brushes and buff the shadow on with your fingertip.

Gressa Minimalist Corrective Serum Foundation in 3, $62 // Kosas Color & Light: Creme Blush and Highlighter in Tropic Equinox, $34 // Gressa Eye Tint in Aureo, $36 // Kosas Weightless Lip Color in Thrillest, $28

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The Cobalt Eye This cool blue is fresh and surprisingly easy to wear.

A sheer fuchsia balm does double duty on lips and cheeks.

Alima Pure Smooth + Prime, $46 // Alima Pure Liquid Silk Foundation in Echo, $42 // Alima Pure Natural Lip Tint in Daisy, $14 // Alima Pure Satin Matte Eyeshadow in Cobalt, $14 thedetoxmarket.com | 11

The Pink Pop With a statement matte lip, keep everything else dewy and soft. Pair with a pink liquid blush and bronzed eyelids.

Gressa Minimalist Corrective Serum Foundation in 7, $62 // Gressa LumiĂŠre Luminous Complexion Fluid in Elise, $28 // Gressa Eye Tint in Bronce, $36 // Clove + Hallow Lip Velvet in Road Trip, $18

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Brand Spotlight: Maya Chia

difference,” and then, over time, “Damn,

Maya Chia creator Susanne Norwitz talks powerhouse ingredients and why supercritical chia oil is, well, super critical to a healthy skincare routine.

We work very hard to find the most

this stuff is good.” And then pretty soon after that, feel compelled to share with their family and friends.

cutting-edge, high-performance ingredients that have a lot of muscle and proven efficacy. We love to use ingredients that have hard science behind them. We also put a great

What inspired the start of Maya Chia?

Maya Chia officially started December 2014, but I had the idea several years prior to launch when I was undergoing a detox. As part of that process, the doctor recommended taking chia seeds. I became curious about all the talk surrounding this superfood. When I learned more, I was floored by the nutritional content. Chia seeds are a true powerhouse, with eight times the omegas of wild-caught salmon, and three times as many antioxidants as blueberries.

I immediately thought, “Is anybody using this powerhouse ingredient in skincare and if not, why?” Further, in a study published in the Annals of Dermatology, chia oil was clinically proven to significantly increase skin hydration, reduce transepidermal water loss, and increase skin barrier function.

Also, it should not go without saying that chia seed oil has been a staple in the Mayan culture for thousands of years. I have had intimate ties to Central America and the Mayan people since I was a young

deal of thought into creating our child—my father volunteered as a cleft

formulations so they differ from what

lip and palate surgeon in Guatemala

exists in the market. Otherwise, what’s

for many years. Fast-forward: My

the point? We are not driven by slick

two adopted stepsons are Mayan and

marketing or trends; that kind of

from a village very close to where my father

business is fleeting and short-lived. We

volunteered so many years earlier. Maya Chia

want to be a part of our customers’

is proud to be a corporate sponsor of Adopt a

lives over the long term. And we never

Village in Guatemala—an amazing grassroots

forget for a second what an honor it is

organization that builds schools and teaches

to be in their home, and a part of their

the Mayan people sustainable and organic

lives, in even the smallest way.

farming practices.

What Maya Chia products should Why is supercritical chia oil one of the most

we be holding close this summer?

effective face and body oils?

In terms of skincare, the ones that

In certain cases, as with chia seeds, the way

have personally helped my skin the

you extract the oil from the plant makes all the

most have been the Super Couple,

difference in the oil’s longevity and efficacy.

Eye Achiever, and Super Blend. I

Supercritical extraction is a gentle oxygen-

love our cleansing oil too! Another

free, solvent-free process that results in oil

favorite is our Highlight of the Day

with a total absence of chemical residues and

Illuminating Serums. The Highlight

impurities. It also most closely mirrors the

of the Day is a no-fuss way to get a

chemical profile of the plant, and—important

beautiful and effortless summer glow

for a natural product—has a shelf life of up to

for the skin. Our face illuminators

18 months. Maya Chia owns the license for the

and body illuminators have received

patent of supercritical extraction of chia seed

a whole lot of love, and I think it’s

oil in the United States.

because they have a different kind of formulation (named a best new

Why do you think Maya Chia has become

product launch by Allure and one of

such a cult favorite?

the best clean beauty products of

Because, quite simply, our products work. And

all time by Mind Body Green). We

we hope they work exceptionally well, and in

designed them to be ultra wearable

such a way that you don’t feel like you are giving

for people who are not makeup

up anything by using a clean beauty brand. We

artists, but who want to achieve a

want customers to use our products and say

natural, believable glowing sheen on

to themselves, “Hey, this product has made a

the skin. thedetoxmarket.com | 13

SI M PLY THE BE ST “Even the most knowledgeable consumer can have difficulty navigating confusing labels and thousands of ingredients. The Detox Market exists to be a trusted source for products that meet the very strictest safety and efficacy standards while also maintaining the fun that comes with beauty.” — Elena Severin, director of brand partnerships

01 RESEARCH We sift through the hundreds of beauty products available on the market today to find brands with like-minded passion, ethics, and standards.

The Detox Market finds products from industry experts, inhouse research, trade shows, media, and customers alike.

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02 TEST

03 CO M PA R E

No toxic ingredients are allowed—only pure goodness.

Products must be free of banned ingredients according to our comprehensive list that is continuously updated and available on our website for customer review.

This includes parabens, synthetic fragrance, PEGS, propylene glycol, and petrochemicals. Our team then vigorously tests qualifying products for several weeks.

Compromising quality and efficacy is not an option for us.

Each item must work exceptionally well and be a pleasure to use. We also compare the brands we’re reviewing with our current curation to ensure the products we bring on offer something new and/or better than the bestin-class products we already feature.

0 4 C U R AT E The Detox Market not only launches the best products from the best brands, we also ensure that our assortment is tightly edited to reflect our community’s needs and wants. We love your feedback, and do everything we can to bring you green beauty that truly stands out above the rest.

Tata Harper Clarifying Spot Solution, $35 Targets problem areas without irritating or drying out the skin.

KYPRIS Beauty Clearing Serum, $67 Zinc, tea tree, and lavender clear and calm oily skin and blemished areas.

e y B e By

s ut o ak Bre Say goodbye to battling

breakouts with these five

effective, natural remedies.

Nazan Schnapp Detoxing Green Clay Chlorella Aquamarine & Musk Rose Indie Lee CoQ-10

Mask, $38

Toner, $32

A gemstone-infused mask to

Don’t skip toner—

detoxify, gently exfoliate, and deep

CoQ-10 and aloe soothe,

clean pores.

clear, and balance.

MV Skincare Pure Jojoba, $43 Keeps skin hydrated and happy without clogging pores.

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The Detox Market 8380 Beverly Blvd Los Angeles, CA 90048

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